2015 MEDIA KIT EDITORIAL MISSION

THE MANUAL OF THE SKIING TRIBE. SKIING is written for devoted skiers everywhere, whether they live in a major metro or the ’burbs.

They wish they could ski everyday, all year. SKIING readers crave coverage of the latest gear, tales of adventure, insider intel, insightful how-to content, and stunning photography. We are fire stokers.

2 skiing | 2015 MEDIA KIT SKIINGMAG.COM From must-have gear to the most and least well-known resorts, from expert how-to content to our favorite backcountry zones, SkiingMag.com is the passionate skier’s go-to guide for the latest in the mountain-sports world. Intelligent writing, compelling imagery, and engaging multimedia help make SkiingMag.com a trusted source.

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SkiingMag.com / Traffic Avg. Monthly Page Views 780,276 Avg. Monthly Unique Visitors 132,594 Avg. Time Spent OnSite 2.10 min

SkiingMag.com / Demos 300300x250 x 250 Male/Female 72%/28% Average Age 45 Average HHI $142,000 Attended College 95%

Sources: Google Analytics January-December 2013; 2011 SkiingMag.com Consumer Profile Study, Walker Communications.

3 skiing | 2015 MEDIA KIT SKIING Our email platform reaches a digital audience of engaged consumers who have subscribed EMAILS and/or opted-in to receive information from Skiing and our marketing partners.

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Editorial Email Custom Email Editorial Email Subscribers 50,000 Custom Email Subscribers 44,000 OPPORTUNITY: Display Ad, 728x90 and/or 300x250 OPPORTUNITY: Your Exclusive Message & 100% SOV Geo-Targeting Capabilities

4 skiing | 2015 MEDIA KIT SKIING Skiing readers are a young-thinking, adventurous, fitness-oriented, and creative tribe who want authentic, unbrokered MAGAZINE mountain experiences. They come to us to see the world through goggle lenses. They want insider intel on the top new gear and best destinations. They eat, breathe, and live the sport—and they trust Skiing to deliver inspiring stories, service, and photography that can’t be found anywhere else.

Snapshot: Rate Base 50,000 Frequency 4x / year Established 1948

Engaged Readers: Read 4 out of last 4 issues 74% Visited SkiingMag.com in the past year 71% Took any action as a result of reading the magazine 90%

Spending Habits: Plan to purchase ski equipment & outerwear in the next year 78%

Plan to purchase ski accessories in the next year 85%

Shop at a local, specialty retailer 79%

Average amount plan to spend on ski gear in the next year $1,500

Avid Skiers: Skied 16+ days in a season 70% Own at least 2 sets of skis 80% Purchase a season pass each year 61% Skied 10+ years 92% Quality of Terrain is extremely important when choosing a ski 95% destination

Source: Skiing Consumer Study, August 2012, Walker Communications

5 skiing | 2015 MEDIA KIT EDITORIAL 2015 CALENDAR

OCTOBER NOVEMBER MOUNTAIN GUIDE GEAR GUIDE

» When our readers visit resorts, they aren’t shopping » Our annual Gear Guide is bursting with reviews of for bearskin rugs in the village. They’re hiking the the latest and best gear, apparel, and accessories. bootpack to find powder. They’re sussing out hidden Reflecting the industry’s largest and most tree lines, charging til last chair, and then clinking independent ski- and boot-testing program, the Gear pints in the bar. They want inside beta from locals Guide translates the objective feedback of more than on the best trees, steeps, snow, beers, burgers, and 50 pro testers into actionable insights for consumers. more. In Skiing’s Mountain Guide, they won’t find a There’s no better ski-gear resource for devoted skiers. more inspiring collection of reasons to get out and discover the best of North American skiing.

DECEMBER JANUARY/FEBRUARY ADVENTURE ISSUE THE PHOTO ISSUE

» Our readers are searching for athletic challenge, » Devoted skiers thrive on inspiration—and they’ll cultural immersion, and on-skis discovery. Inspirational find it here, where page after page drips with adventure content works them into a frenzy of stunning visual storytelling from the far-flung dreaming, trip planning, and gear-buying. The corners of the skiing kingdom. Every season, our Adventure Issue simultaneously eggs them on and photographers bring back the kind of jaw-dropping enables them. It’s a collection of paeans to the spirit of pictures that have our readers rethinking their day ski adventure, interlaced with travel service for all kinds jobs. Inspiration lives here. of adventures—domestic and exotic, attainable and vicarious, heli and cat, ski tour and road trip—as well as reviews of and recommendations for the right gear.

6 skiing | 2015 MEDIA KIT EDITORIAL DEPARTMENTS

STUFF YOU

NEED TO

KNOW FROM

ACROSS

THE SKIING DESTINATIONS: resort updates from around North America WORLD FRONTSCENE / MIX / TRUTH / CHEAT SHEET / ANATOMY /SIDE CLASSICS / ODE / SHINY THINGS „JACKSON HOLE MOUNTAIN RESORT There’s a reason Utah native Sam Cohen (pictured here) likes to hit Jackson every so often: moments like this. Conditions that day in January were “all-time,” says Cohen. “I had been in Jackson for a few days shooting with Faction Skis, so I knew I should link up with [photographer] Cody Downard to shoot some deep pow.” But it’s not just the snow that draws Cohen north. “It’s all of it,” he says. “The access, the tree skiing, the park, and the food. Jackson’s got it going on.” Downard, for his part, loves exploiting Jackson’s terrain with skiers like Cohen, who honed his SCENE: in-depth analysis of trending news craft shooting with his photographer father, Lee*. “Sammo’s a ripper. He makes my job easy.” For more intel, visit jacksonhole.com. —DANI FRIED *Turn to page 44 to read Lee Cohen’s essay on transgenerational ski-bumming.

MIX:

FRONT SIDE ANATOMY 36 FRONT SIDE TRUTH 30 3 NOSE FOREHEAD 2 CHIN LIP ADAM’S Dropping In Rob Story’s revered column returns for its 20th year HOURGLASS APPLE ROCK GARDEN LIFTLINE BYPASS PROFANITY 4 OUTER KITCHEN 6 ERIC BYPASS WALL PERRY NOSEDIVE Libations craft beer, spirits, and ski-country’s tastiest cocktails STARR 1 MERRILL 5 GOAT FORERUNNER POLLARDTHE PIONEERING FREESKIER ON ANGEL QUAD FATHERHOOD, SNOWBOARDING, GONDOLA FOOD ZONE AND NEARLY LOSING HIS LEG. NATIONAL GONDOLIER FYI tech, gear, news, happening, and personalities Interviewed by Megan Michelson Bend, Oregon’s Eric Pollard landed his first sponsorship as a teenager and has skied in flicks by Matchstick Productions, Poor Boyz, and Level 1. In 2007, with fellow skiers Chris Benchetler, Andy Mahre, and Pep Fujas, he launched the film company Nimbus Indepen- TRAILS 7 dent. Known for its online edits, Nimbus is BOOTPACK RT. 108 producing its second feature film, After the WHERE TO SKI Sky Falls, due out next fall. Now 31, Pollard is a HOW TO GET THERE father, professional skier, and gear designer.

When I was 13 I started going into terrain parks and trying tricks. The parks were basically empty, TRUTH: in-their-words interviews with compelling ski personalities except for a few snowboarders. Skiing in the park seemed like a very counterculture thing to do. In the generation I grew up, snowboarding was WITH JAY BOWEN really on the rise, and that heavily influenced the STOWE, direction of my skiing. Skiing wasn’t about how fast I could go but rather, could I ski backwards or do surf-influenced turns? That’s how I got my start.

My dad had a video camera, this little yellow Sony. My friends and I would film each other— VERMONT then I’d go home and start editing the footage In Vermont, you can ski a really big face— and Adam’s 4. Chin Clip: Take this run from the gondola to access endless out- straight to the VCR. Those videos would haunt FYI apple. From the east, 4,395-foot Mount Mans ield me if anyone were to find them today. of-bounds skiing and open glades—if you’ve got backcountry train- >On powder days, CHEAT SHEET: essential skills and how-to instruction looks like the pro ile of a reclining, big-chinned ing. After the fi rst turn in the trail, a few hundred yards from the Cliff get here early. man. Vermont native Jay Bowen grew up skiing its Lifts open at 7:30 When we launched Nimbus, we were fueled by House, watch for a traverse into the woods on your left. on weekends and lanks—home to Stowe Mountain Resort, legendary influences from skateboarding, snowboarding, holidays, and 8:00 glades, the granddaddy of Eastern ravine skiing, and on weekdays. It’ll and surfing. We wanted to release videos for free 5. Angel Food Zone: Feed on heavenly pow here a day or two after an average annual snowfall of 325 inches. Bowen, a be dark on those online, which at that time no other ski movies were Stöckli sales manager, shares his insights. a storm. It’s out-of-bounds but no longer a local’s-only area, so don’t winter mornings, doing. Nimbus is not set up to make any money. be surprised if you see families skiing in and out of bounds here. but set your alarm: It’s for us to put out what we want. The front gets skied 1. On a pow day, ski off the Forerunner quad before the popular Beyond this, you’ll fi nd open powder-fi lled hardwoods and stream out by 9:30 a.m. spots get tracked out. In the Front Four area, go-to trails are Starr, beds in the Planets and Outer Planets zones. I’m not particularly gifted with design or drawing. >Challenging, But I was the kid who was trying to bend up the National, Goat and Liftline. Then rip top-to-bottom groomers, in- inbounds, top-to- tails of his skis so he could land backwards. cluding Gondolier, Perry Merrill, and Nosedive. 6. Hell Brook Zone: Northeast of the Adam’s Apple, this extreme bottom, fall-line backcountry terrain—with cliffs, icefalls, and slides—is not pa- tree skiing I wasn’t thinking, “I’m going to design skis.” increases the 2. Between Nose and Lip: Snow piles up in this steep, ex- trolled. Go only with someone who knows the area, and take avy resort’s skiable oddities from Skiing’s 67 years of archives I got to design my first signature pro model ski perts-only, out-of-bounds terrain. If you’ve got the legs, check gear. Then you’ll fi nd the best continuous fall-line skiing in the East, acres beyond its BACKSCRATCHER: 116 runs. with Line Skis when I was just 17. plus the some of the East’s most classic riverbed skiing. You can rack out numerous gnarly variations on steep, narrow, and deep— many lines complete with mandatory air. From the Gondola up nearly 3,000 vert—from the Chin above treeline, through spruce >Après: The best I encourage any skier to pick up a snowboard My identity is so wrapped in my body, so when My life has changed and I have so much to be bootpack behind the Cliff House, ski Rock Garden to Triangle; and hardwood glades to Route 108 (the Notch Road). The road is on-mountain and go ride it. The sensation is so different. that was almost taken from me I was at a total loss. thankful for. I feel more connected. I’m grateful watering hole is then stay right to ski the Kitchen Wall, Rimrock, and the Nose- closed in winter above the resort, so get back to the lifts with a 10- to I didn’t know what the next step was. every day I get on my skis. The Den, in the dive Glades. You can access Bypass and Outer Bypass from the 20-minute skate. historic Mans‚ield After I broke my leg skiing in in 2013, I quad by skiing straight on Nosedive past fi rst right turn. Base Lodge. flew to Germany and was in a hospital there for Now my foot is partially paralyzed. If I were a Age, injuries, and experiences have taught me more than a month. My leg looked like a shark had professional in any other sport, I wouldn’t be able to so much, but fatherhood takes it to the next level. 7. Spruce Peak Area: Head to Big Spruce, on the quieter side of the attacked it. I had a total of 11 surgeries. There was maintain. But when I put my foot into a ski boot, it’s After Isabella was born, I weigh out risks more than 3. Chin: In early spring, locals hike out-of-bounds to ski chutes and resort, for unbeaten snow all day long. Find glades off Smugglers

a high risk of amputation due to infection. basically locked into that position. So I can still ski. I ever did. It’s not just about me anymore. aprons 600 feet above treeline, including Profanity and Hourglass. and Sterling Trails. BOWEN JAY LEVINSON; RICK TOP: FROM COURTESY OF LINE SKIS LINE OF COURTESY ANATOMY: annotated local’s guide to a resort’s best skiing skiing | NOV 2014 skiing | WINTER 2015

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30 FRONT SIDE MIX a personal essay celebrating ski culture LIBATIONS ff ODE: FAREWELL FACIAL DROPPING IN among them as a place to put the hammer down. It’s the BUVEZ only hill I always ski helmeted. It’s just that perfect for channeling a Franz—whether Olympic downhill champ Klammer or speed-skiing legend Weber, who once hit 138 PINNING IT mph. The groomers are impeccable, with 645 snowmak- BELGE! ’S SUN VALLEY IS 78 YEARS BELGIANSTYLE BEERS ing-blessed acres. Baldy’s steep pitch and ideal slope put OLD AND IT’S STILL THE BEST PLACE FOR YOUR REFINED TO GO FAST. By Rob Story Sun Valley on any serious skier’s must-ski list, even though the Idaho snow gods can sometimes be stingy. DRINKING SELF. FYI, this will be the 1,357th Sun Valley article to mention that Ernest Hemingway DELIRIUM KITS: head-to-toe outfits, including apparel, gear, and accessories killed himself in Ketchum. TREMENS Brouwerij Huyghe, Was he depressed because Melle, BELGIUM he couldn’t keep up? Maybe. Straight from the People here go sofuckingfast. source comes one of Sun Valley natives Gretchen the more widely loved Fraser, Christin Cooper, and and readily available Belgian imports. won fi ve med- Delirium is a little als in Olympic ski racing. No sweet and a little sour wonder Bob Smith invented with hints of citrus the double-lens ski goggle in fruits and yeast. 1965 in Sun Valley; the human eye can’t approach Mach 5 TROIS PISTOLES Unibroue, Chambly, without protection. a gratuitous powder-in-the-face shot to end the issue , CAN FAREWELL FACIAL: Chopper executes what Categorized as a is seemingly his only turn of “dark strong ale,” the day at the maze for the Quebec’s Trois Challenger lift. As always, the Pistoles is perfect for cold evenings. Warm Springs base slaps my Caramel and cherry senses upside the head with Žlavors up front give the stench of sulfur, a byprod- way to molasses and uct of the aforementioned dry yeastiness—all capped by a nine- warm springs. We board percent ABV bite. Challenger and commence “This was from its boggling 3,400-foot verti- UTAH SAGE cal rise, the most of any chair- SAISON 2007, the last lift in North America. Again, Epic Brewing Co., credit Baldy’s amazingly Salt Lake City, UT year I shot slide consistent tilt, which is never Saison is often called “farmhouse film. At the URTLING PELLƒMELL DOWN SUN VALLEY’S disturbed by ridge, plateau, or inconvenient drainage. ale” because it time, I thought Limelight run, Greg “Chopper” Randolph The way I see it, Sun Valley affords a fella with nicely was traditionally Hkeeps stretching the distance between us. tuned edges the chance to attain his highest speed brewed for seasonal it could have This happens a lot. Chopper, 41, has dedicated his life per vertical foot schralped. We peel off the lift and agriculture workers. to velocity: An elite bike racer, he won the U.S. National onto Warm Springs. One of the globe’s all-time great True to style, this been the best beer is spicy, sour, Time-Trial Championship and battled for the Stars thigh-burners, Warm Springs plummets more than and just a tad bitter. pow shot I’d ever and Stripes (alongside Lance Armstrong) at the 1996 3,000 vertical feet over three miles, uninterrupted by It’s complex and Summer Olympics. On skis, the University of Idaho grad fl ats or roads in a relentless charge to a river called Big utterly delicious. got. And it’s still bends low to the snow, getting aerodynamic to maximize Wood. [Insert dick joke here.] possibly the his face-melting speed. With 280 days of sunshine a year, Sun Valley is every ABBEY 7 skiing | 2015 MEDIA KIT Thing is, Chopper never completely disappears from bit as dry as the name implies. There’s no use pretending New Belgium best one. It just Brewing Co., Fort view. Not because I’m pinning the needle too, but because the high desert of the Great Basin is some BC-like powder Collins, CO has all the right Bald Mountain boasts the loooonngest fall lines conceiv- kingdom—it clearly is not—but when visitors get lucky, This Belgian dubbel able. As long as I haul ass at the edge of my comfort zone, the surface is fl uff instead of the fi nest corduroy a ski ever is brewed with Žive elements.” malts and a true- Chopper’s bright green jacket remains in sight. carved. That’s actually what happens the week I trail LEE COHEN SUBMIT YOUR OWN Sun Valley, founded in 1936 as America’s fi rst destina- Chopper. It’s awesome. We ski not just as blurs, but blurs to-style yeast strain shipped over from FACE SHOT PHOTOS

tion ski resort, remains relevant for many reasons, chief with big, fat champagne-powder contrails. the motherland. MONTES GOÑI BY ILLUSTRATION BY OCTOBER 14 FOR A slight sourness A CHANCE TO WIN and an alcohol heat SKIER Dave McReynolds POW SKIS FROM LINE: LOCATION Alta, Utah Rob Story is Skiing’s columnist. He was so busy pinning it down Bald follow the initial SKIINGMAG.COM Mountain that he missed Dollar Mountain’s world-class terrain parks. butterscotch and SKIINGFACIALS COHEN LEE caramel notes. Presented By Each issue of Skiing this winter will feature a classic pow-in-the-grill shot from the archives of skiing | NOV 2014 skiing | OCT 2014 legendary Alta, Utah, photographer Lee Cohen. To see more of Lee’s work, visit leecohen.com.

Skg_MIX_NOV14.indd 30 9/4/14 3:44 PM Skg_Facials_OCT14_GB.indd 88 8/7/14 1:39 PM 2015 PRINT ADVERTISING RATE CARD

2015 Print Advertising Rates

FOUR COLOR 1x 3x 6x Spread $12,681 $12,045 $11,412 Full Page $6,673 $6,341 $6,006 1/2 Page $4,170 $3,959 $3,752 1/3 Page $3,223 $3,061 $2,902

COVERS 1x 3x 6x 2nd Cover Page 1 $16,040 $15,215 $14,412 FREQUENCY 4x 3rd Cover $7,342 $6,976 $6,606 RATES EFFECTIVE OCT 2015 4th Cover $8,341 $7,925 $7,528 RATE BASE 50,000 Bleed 15% - - AUDIENCE FACTS: Rates reflected in gross. • 70%/30% Male/Female • 40 Median Age • $90,800 Median HHI CALENDAR & CLOSING DATES • 95% Attended College • 92% Have Skied for 10+ Years ISSUE THEMES SPACE CLOSE MAT. DUE ON SALE

FOR MORE INFO, CONTACT: OCT Mountain Guide 7/17/15 7/21/15 9/8/15 Al Crolius, VP Sales NOV Gear Guide 8/14/15 8/18/15 10/6/15 [email protected]

DEC Adventure Issue 9/17/15 9/22/15 11/10/15

JAN/FEB Photo Issue 10/16/15 10/20/15 12/8/15 Source: GfK MRI Doublebase 2013 Prototype Point-Of-View, DJG Marketing Schedules and themes are subject to change. 2011 SkiingMag.com Consumer Profile Study

8 skiing | 2015 MEDIA KIT 2015 PRINT ADVERTISING SPECIFICATIONS

MAGAZINE TRIM SIZE: 8.5” x 10.875” UNITS & SIZING: MECHANICAL REQUIREMENTS: Perfect Bound, Offset Printing, Jog to Foot— .125” Trim MAXIMUM DENSITY ACCEPTED: 300% BLEED NON-BLEED LIVE AREA

LINE SCREEN: 133 Full Page 8.75” x 11.125” 7.125” x 9.625” .375” in from Bleed R.O.B. UNITS—SAFETY: Live matter should be kept .25” from trim size. 16.5” x 10.375” R.O.B. UNITS—TRIM: .125” all around Spread 17.25” x 11.125” 15.625” x 9.625” .375” in from Bleed Gutter: .50” MATERIAL SPECIFICATIONS: SWOP standards apply. FILE FORMATS ACCEPTED: PDFX1A format is the preferred file format for file submission. 2/3rds Page Vertical 5.625” x 11.125” 4.75” x 9.625” .375” in from Bleed When preparing PDFX1a files, careful attention must be paid to insure they are properly created and will reproduce correctly. Please see below for guidelines. Please call Barb VanSickle at 1/2 Page Horizontal 8.75” x 5.75” 7.25” x 4.875” .375” in from Bleed 303.625.1624 or email production at [email protected] if you have any other questions regarding material. 1/3rd Page Vertical 3.25” x 11.125” 2.25” x 9.625” .375” in from Bleed CREATIVE PICK UPS: Pick ups must be accompanied by a low res proof and issue/page number in which creative previously ran.

WE DO NOT ACCEPT APPLICATION FILES. MEDIA: The following are acceptable -- Mac formatted CD-ROM, DVD. Please label all media SHIPPING INSTRUCTIONS: with issue date, agency name, contact name and phone number, advertiser, ad number, vendor Send ad materials to: name and contact. If you would like media returned, please include a return address. Skiing Magazine PROOFING: NO LASER PROOFS -- We require one digital proof (i.e. Epson) generated from the Production Skiing Magazine digital file. All proofs must bear standard offset color bars/exposure scales and should be proofed 2520 55th Street, Suite 200, Boulder, CO 80301 to SWOP specifications. 303.625.1624 / [email protected] UPLOAD INSTRUCTIONS: GENERAL GUIDELINES: Supply required screen ruling and dot shape and angle. Build pages to • You must use an FTP program to access the FTP trim size and extend bleed beyond page edge. All elements must be placed at 100% of size. Use site such as Filezilla, Cyberduck or Fetch stylized fonts. Do not apply style attributes to basic fonts. • Host: ftp4aim.com DO NOT USE TRUETYPE OR MULTIPLE MASTER FONTS. • Username: skiing_ads Include all printer and screen fonts, images/scans, logos/artwork. Do not nest EPS • Password: kgvns52 files in other EPS files. Pantone colors must be in CMYK mode. If you are planning on using a PMS, please contact Barb VanSickle at 303.625.1624 or email production at • Include magazine name and issue date [email protected]. • Send an email notification when upload is complete to All imagess/scans must be in CMYK mode. Font information should include manufacturer, font [email protected] name and version. Four color solids should not exceed SWOP density of 300%. Supply one composite LW and CT file per page. Supply single pages on full page ads; on spread units, supply one continuous image file. Black text should be merged with the LW file. Supply hard copy proofs that match each supplied digital file. Proofs must be provided at 100% of size. 133 Line Screen required. Density should not exceed 300%. Rotation of Color: yellow, magenta, cyan, black. If you have any additional questions, contact Barb VanSickle at 303.625.1624 or email production at [email protected].

9 skiing | 2015 MEDIA KIT 2015 PRINT ADVERTISING TERMS & CONDITIONS

2015 PRINT ADVERTISING TERMS & CONDITIONS

1. Submission of advertising for publication constitutes acceptance of these terms by Advertiser 7. Advertiser and Agency shall be jointly and severally liable for monies due and payable to and Agency. No conditions other than those set forth on this rate card and the insertion order Publisher for advertising ordered. Should collection efforts become necessary, Advertiser and shall be binding on Publisher unless specifically agreed to in writing by Publisher. Agency agree to pay reasonable attorney fees, expenses, and costs incurred in connection with collection of all monies due, and agree that Los Angeles County, shall be 2. All advertisements and their content are subject to Publisher’s approval. Publisher reserves exclusive venue for resolution of any disputes hereunder. the right to reject or cancel any advertisement, insertion order, space reservation or position commitment at any time. Publisher shall not be liable for any costs or damages beyond 8. Advertiser and Agency warrant that they are properly authorized to publish the entire advertising rates if for any reason Publisher fails to publish an advertisement, or for errors in content and subject matter of all advertising submitted for publication. When advertisements key number or advertiser index. containing the names, likenesses and/or testimonials of living persons are submitted for publication, the order or request for the publication thereof shall be deemed to be a warranty 3. Conditions, other than rates, are subject to change by Publisher without notice. Rates are by Advertiser and Agency that they have obtained written consent of the use of the name, subject to change upon notice from the Publisher, except as specified in a signed contract, likeness and/or testimonial of each and every living person which is contained therein. and are based on combined print and digital circulation. Cancellation of any space reservation Advertiser and Agency agree to indemnify and hold Publisher harmless from and against any by the Advertiser or its Agency for any reason other than a change in rates will result in an loss, expense or other liability resulting from any claims or suits for misappropriation, libel, adjustment of the rate (shortage) based on past and subsequent insertions to reflect actual violation of rights of privacy, plagiarism, copyright infringement and any other claims or suits space used at the earned frequency or volume rate. that may arise out of the publication of such advertisement as provided by Advertiser or Agency. 4. Cancellation or changes in orders may not be made by Advertiser or Agency after specified closing date or digital campaign close date. Failure to submit creative materials will result in 9. Creative work produced by Publisher remains the sole property of Publisher. full charge for all reserved space. Advertisements not received by closing date will not be entitled to approval or revision by Advertiser or Agency. In the event of timely cancellation, 10. Until credit is approved, Advertisements are run on a prepaid basis only. Advertiser and Agency agree to reimburse Publisher for any unit-related outside production costs incurred prior to cancellation.

5. Positioning of advertisements is at the discretion of Publisher except where specific positioning is granted, in writing, by Publisher.

6. Publisher is not liable for delays in delivery, or non-delivery, in the event of an Act of God, action by any governmental or quasi-governmental entity, fire, flood, insurrection, riot, explosion, embargo, strikes whether legal or illegal, labor or material shortage, transportation interruption of any kind, work slow down, or any condition beyond the control of Publisher affecting production or delivery in any manner. Any claim for underdelivery not asserted within one year of insertion is waived.

10 skiing | 2015 MEDIA KIT 2015 DIGITAL ADVERTISING SPECIFICATIONS

SKIING DIGITAL AD SPECS EXPANDING ADS UNITS & SIZING: Standard Guidelines – These Guidelines are consistent Most Common Ad Unit Sizes with the Interactive Advertising Bureau specifications Expanded Dimensions: LEADERBOARD 728x90 Pixels 90KB MAX JPG, GIF, SWF, HTML (www.iab.net). 728x90...... 728x270 MEDIUM RECTANGLE 300x250 Pixels 90KB MAX JPG, GIF, SWF, HTML Doubleclick is used to serve all AIM advertisements. 300x250...... 550x250 160x600...... 480x600 SKYSCRAPER 160x600 Pixels 90KB MAX JPG, GIF, SWF, HTML There is a 48-hour turn around time once all creatives 990x50...... 990x250 are submitted to Online Advertising Operations. MEGA BANNER 990x50, 990x250 90KB MAX JPG, GIF, SWF, HTML All ad units must launch a new browser window when PREFERRED FORMAT: clicked on. USER-INITIATED BY CLICK EDITORIAL EMAIL BANNER 300x250 Pixels 90KB MAX JPG, GIF All static ad types are accepted (.jpg, .gif, .swf, .html). • User must click on expand button EDITORIAL EMAIL BANNER 728x90 Pixels 90KB MAX JPG, GIF • ‘Close’ button must be visibly prominant Max initial load file size should not exceed 40KB. • Ad should retract by clicking close button RICH MEDIA SPECS • Any sound should be user initiated by click

Below is a list of the most commonly used third party 728 x 90 vendors. ADDITIONAL FORMAT: MOUSE OVER/MOUSE OFF For a complete list of approved vendors please contact your sales representative. • Must use ‘Mouse Off’ if using ‘Mouse Over’ • Ad should expand upon ‘Mouse Over’ APPROVED THIRD PARTY AD TAGS • Build a 1 second delay before ad expands Atlas / Bluestreak / Doubleclick / Interpolis / Mediaplex • Ad should retract upon ‘Mouse Off’ Site Skin Site Skin APPROVED THIRD PARTY RICH MEDIA • ‘Mouse Over’ can not initiate sound Eyeblaster / EyeReturn / Eyewonder / Pointroll / Unicast FLASH AD UNITS THIRD PARTY SPECIFICATIONS • All Flash files must be submitted as a .SWF file with • Third Party tags should be served via JavaScript Ad accompanying back up gif/jpg for display to users calls, not iframes who do not accept Flash • Audio needs to be user initiated with a clearly • A click through URL must be supplied recognizable on/off button • We accept flash version 6-10 300300x250 x 250 • All floating ad units should have a clearly recognizable close button HOW TO CODE FLASH FILES WITH THE • Max initial load file size should not exceed 40KB CORRECT ACTION SCRIPT • Additional polite download should not exceed 90KB 1. Create an invisible button over the area that you • Frame rate per second should not exceed 18fps want “active/ clickable” to users • Animation length should not exceed 15 seconds 2. On the invisible button, put the following action on (release); (get URL(clickTAG”_blank”)

VIDEO BANNER AD • File type: .mov file • File size: 1.2 mb unit • Frame rate: 18fps • Playback length: :15 sec • Video will be served in ad position in DFP Video Player 11 skiing | 2015 MEDIA KIT CONTACT INFO

FOR MORE INFORMATION, CONTACT:

Kent Ebersole Charlotte Sibbing GENERAL MANAGER MIDWEST ACCOUNT MANAGER [email protected] [email protected]

Al Crolius Francoise Chalifour VP SALES CANADA ACCOUNT MANAGER - East [email protected] [email protected]

Stef Luciano Rosalind Genge ASSOCIATE PUBLISHER CANADA ACCOUNT MANAGER - West [email protected] [email protected]

Keith Cunningham Scott Monte DETROIT SALES MANAGER MARKETPLACE REPRESENTATIVE [email protected] [email protected]

Ginna Larson Lori Ostrow NATIONAL ACCOUNT MANAGER ADVERTISING COORDINATOR [email protected] [email protected]

Jo-Ann Martin EASTERN SALES DIRECTOR [email protected]

12 skiing | 2015 MEDIA KIT