2015 Media Kit Editorial Mission
2015 MEDIA KIT EDITORIAL MISSION THE MANUAL OF THE SKIING TRIBE. SKIING is written for devoted skiers everywhere, whether they live in a major metro or the ’burbs. They wish they could ski everyday, all year. SKIING readers crave coverage of the latest gear, tales of adventure, insider intel, insightful how-to content, and stunning photography. We are fire stokers. 2 skiing | 2015 MEDIA KIT SKIINGMAG.COM From must-have gear to the most and least well-known resorts, from expert how-to content to our favorite backcountry zones, SkiingMag.com is the passionate skier’s go-to guide for the latest in the mountain-sports world. Intelligent writing, compelling imagery, and engaging multimedia help make SkiingMag.com a trusted source. 728 x 90 Site Skin Site Skin SkiingMag.com / Traffic Avg. Monthly Page Views 780,276 Avg. Monthly Unique Visitors 132,594 Avg. Time Spent OnSite 2.10 min SkiingMag.com / Demos 300300x250 x 250 Male/Female 72%/28% Average Age 45 Average HHI $142,000 Attended College 95% Sources: Google Analytics January-December 2013; 2011 SkiingMag.com Consumer Profile Study, Walker Communications. 3 skiing | 2015 MEDIA KIT SKIING Our email platform reaches a digital audience of engaged consumers who have subscribed EMAILS and/or opted-in to receive information from Skiing and our marketing partners. 728 x 90 300 x 250 Editorial Email Custom Email Editorial Email Subscribers 50,000 Custom Email Subscribers 44,000 OPPORTUNITY: Display Ad, 728x90 and/or 300x250 OPPORTUNITY: Your Exclusive Message & 100% SOV Geo-Targeting Capabilities 4 skiing | 2015 MEDIA KIT SKIING Skiing readers are a young-thinking, adventurous, fitness-oriented, and creative tribe who want authentic, unbrokered MAGAZINE mountain experiences.
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