WHERE NEWS & BUSINESS MEET GLAMOUR & GOOD TI MES FREE / #7 /MARCH-APRI L 2008

Togethermagazine

INTERVIEW Brussels Region Minister Evelyne Huytebroeck

European Vice In the grip of gambling

REAL ESTATE Housing at any cost ?

‘TOUCHY’ Flanders & Kosovo : Same battle ?

People in Brussels Pete Doherty, Prince Charles, Musharraf ...

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S3300603M Together230x340_8 1 21/02/08 12:11:13 EDITORIAL

BMW Brussels

G&CO Diplomatic Sales

www.bmwbrussels. Sheer be Driving Pleasure To have Together Recycling Magazine delivered free, subscribe at www.together- magazine.eu We work mainly with national and international or spin ? advertisers. If you are interested in our rates, please contact. Jérôme Stéfanski : jerome@ togethermedia.eu or T. +32 (0)475 41 63 62 Nothing in this magazine may be he issues of climate a country that’s becoming increasingly reproduced in whole or in part without the change and attractive for Belgian companies as written permission of the environmental an alternative trade partner to China, the publisher. The publisher cannot problems related according to the Brussels Business be held responsible for to energy consumption are and Enterprise Agency. Donnelly also the views and opinions expressed in this Teverywhere in our daily lives. Yet there’s provides a daring insight into the link magazine by authors and contributors. an interesting contradiction that also between Kosovo’s recently declared Together Magazine appears to be prevalent – in a nutshell, independence and Flanders’ efforts is neither responsible for nor endorses preserve nature, pollute and consume towards the same goal. To be read the content of advertisements printed less...but spend more ! without prejudice… on its pages. Together Magazine cannot be held responsible With ‘safeguarding the environment’ For myself, I have to say that it was really for any error or being twisted into a major marketing ploy, no hardship whatsoever to visit Milan inaccuracy in such advertising material. Together Magazine investigates recently, during the latest fashion week. Founder & Publisher : ‘greenwashing’ – the theme of the study Details of the trip, plus the best outlets Jérôme Stéfanski Green : The colour of money ? for a low-cost, super-stylish, Spring- Editor : James Drew by Colin Moors, part of our special cleaned wardrobe, are revealed… Graphic Design : dossier, Back to Nature, which is printed Vincent Van Meerbeeck @ Productor entirely on recycled paper and also Staying in the hyper-glamour mood, Cover Credit : features an exclusive interview our exclusive fashion shoot honours Hackett London, Spring-Summer 08, with Brussels Environment Minister a luxury product that’s so often given www.hackett.com Evelyne Huytebroeck. to our ‘Dear Mamas’ on Mother’s Day Translation : (11th May) : perfume. How fast can we help you? James Drew Writers : Our editor James Drew, meanwhile, James Christie investigates the potential dangers posed And, at the start of the season of rebirth At BMW Brussels’ Diplomatic Sales we know that as a member of the Corps Diplomatique, a European institution Dave Deruytter Cillian Donnelly by a worldwide phenomenon in our latest and renewal, let us turn to Victor Hugo : or an international organization, you deserve services that match your needs. That is why our dedicated team works James Drew European Vice article, Gambling : Your ‘It is sad to think of all that nature has to hand in glove with you, as we perfectly understand the constraints of your mission and are used to fi nding the best Magali Eylenbosch Federico Grandesso money and your life ?. Gambling addiction say, to which mankind does not listen.’ solutions in the shortest lapse of time and providing you with a full service. This includes delivery of your personalised car Colin Moors is examined with particular reference anywhere in the world while respecting local specifi cations. We also provide personal assistance in all administrative steps, Hélène Noël such as getting your CD registration and arranging insurance. You can concentrate on the fulfi lment of your mission Ludivine Nolf to Brussels and Belgium : an addict Enjoy Together Magazine #7, Josephine Overeem while enjoying sheer driving pleasure. With BMW Brussels, you are in good hands. Graham Reid offers an insight into how much his habit and have a special Spring ! Jérôme Stéfanski has affected his life, and there’s also an Muriel Troonen For more information, please contact BMW Brussels’ Diplomatic Sales: Sophie Van Cruchten exclusive interview with the president of the European Gaming and Amusement Clotilde Van Laethem BMW Brussels Bd de Waterloo BMW Brussels Evere Meiser

togethermedia Federation. Tel.: +32-2-641 57 34 Branch of BMW Belux Branch of BMW Belux E-mail: [email protected] Boulevard de Waterloo 23-24 Avenue L. Mommaerts 2 Rue d’Alost 7 1000 Brussels 1140 Brussels (Centre Dansaert – 2nd C) International politics expert Cillian B-1000 Brussels Donnelly looks at the relationship Jérôme Stéfanski T. +32 (0)475 41 63 62 [email protected] between Belgium and Vietnam, Publisher Environmental information: www.bmw.be

 – Together #07

BMW8671_230x170.indd 1 6/03/08 11:42:50 CONTENT 02/08 02/08 Maasmechelen Village

2 EDITORIAL 9 Dear Together outlet shopping Recycling or spin ? 10 COMPETITION 8 The VIEW © Enjoy the luxury of spending less Where do you read it ? Haute cuisine, cool car Discover previous seasons’ collections from more than 150 international fashion and home design labels at prices reduced from 30% to 60%*, all year round. With a children’s NEWS 14 PEOPLE IN BRUSSELS 28 EUROPEAN VICE play area, 5 restaurants and free parking the Village is the ideal destination for a day out. Rockers, movers and shakers Gambling : Your money and your life ? 16 ‘Touchy’ Flanders and Kosovo : 36 political chessboard Same battle ? Green light for regional parking agency 20 Point of view Warming to Vietnam 38 BRUSSELS ON THE MOVE Palais des Congrès : Hip to be Square OPEN ON

* compared to the original price offered in traditional retail environment © Maasmechelen Village 2008 2008 Village Maasmechelen © environment retail traditional in offered price original the to compared * ** SUNDAY BUSINESS 42 Real Estate 48 A CEO IN BRUSSELS The Property Barometer When science meets nature 44 Housing at any cost ? 52 Somewhere in Asia 46 ADVERTISING SPACE China and India : Flemish and French media : Different paths to power Another dividing line ?

LIFESTYLE I 58 SOMEWHERE IN EUROPE Passion for fashion

CLOSE-UP 66 INTERVIEW 80 Ethical investments COVERAGE : Energy revolution in Brussels 84 Going for good BACK road manners TO NATURE 69 I DON’T CARE 86 Keeping tabs It won’t stop me sleeping, but... on the environment 70 COACHING SESSION 88 Temptations Spring-clean your life Green attitude 74 BACK TO NATURE 92 Diary The colour of money ? Green Delights

LIFESTYLE II 96 Market Forces 124 The Places To Be Excel yourself in Ixelles Great people make great events 98 FRESH OPENINGS 128 FOR ART’S SAKE Seventh heaven Hotel Silken’s photo project 130 Happy Buddha’s birthday party ! 102 Made In Belgium 100 % Brussels fashion in Paris 138 Diary Together’s ‘To Do’ list 110 fashion ShooT Hugo Boss • Scapa • Barbour • Essentiel • Samsonite • Nike • Furla • Pringle of Scotland • Calvin Klein Jeans • Petit Bateau • Donaldson • Spring scents 142 HOROSCOPEs Spring forecast Leonardo • Kipling • Versace • River Woods • Marlboro Classics • Olivier Strelli • Napapijri • Oilily • Levi’s • Villeroy & Boch • and many more… 120 Eat&Drink Naturally poised and refined… 144 Comic Strip Opening hours: 10 – 18h • E314, exit 33 • T. +32 89 77 40 00 Le Chat : Eco-friendly ** For exceptional opening and closing dates, directions and all other information: www.MaasmechelenVillage.com  – Together #06 The new C-Class Estate. Agility in grand style.

CO2 emissions (g/km) : 176 - Fuel consumption (combined cycle) (l/100km) : 6,7 - Environmental information KB/AR 19/03/2004 : www.mercedes-benz.be Let’s yield the way to safety.

MBS1023915_C-Klasse_AdsTogether_210x290_Engels.indd 1 2/20/08 2:20:39 PM The VIEW ©

As Together goes from strength to strength on the Bruxpat TRANSLATION ISSUE THANK YOU, beautiful region, in fact I might scene, we felt the time was right to let our readers have their MY TOGETHER even consider living there. But, say – where they read us, what they think. Over to you... Sir, if I ever did, I would never dream It’s astonishing that, in two days, Sir, of asking for ‘facilities’ in my native I have been handed two new What a success ! When I was language, but quickly integrate English-language magazines, handed a copy of your recent with the local people. Neil L : Irish, 32, Sergueï : 41, Bulgarian, one of which was yours, in the edition, I was very impressed by In all honesty, your ‘touching’ European Officer, Ixelles European Officer, Ixelles street. Certainly, it’s a good deal the magazine’s evolution. The new better than what I was handed article in Together on I read it, on the day I’ve received it, with When your hostesses present it to me size, the articles, the photographs, the day before ! The articles are the quality of the paper… ‘Francophones’ moving stories’ my first cup of coffee at the office. in the morning, I resist the temptation much more interesting, and I dare you really should sell it in shops. is a mix of half-truths, unexplained to open it, waiting instead for when I’m to hope that you will eventually be I would be the first to buy it, basic facts and one-sided Pierro I: Italian, 27, European returning home on the Metro. It’s always a good alternative to The Bulletin. trust me. By the way, I work in misinformation that we are used Commission Stagiaire, Etterbeeck a little pleasure, after a long working day. the expat-editing sector, so to reading in the French-speaking media. I count myself lucky to I leaf through it at the office, then I usually Don’t make fun ! Each to his own... My only gripe is the slightly I know what I’m talking about. off-centre English. I know that know quite a few expats from take it with me to lunch. I love it! Georges W ‘International English’, English various countries, living in the as a lingua franca, is increasingly Flemish region who, instead of Melissa B: Belgian, 42, prevalent, but if you really intend Publisher’s reply: Thank you very siding with a certain French- Lawyer, Uccle to target an English-speaking much for your compliments. speaking expansionist mentality, The format lets me put it in my handbag audience, perhaps you should In fact, we are considering have embraced the region and its culture with enthusiasm. and read it whenever I have a little free take more care over language – selling Together over a wider area, I won’t offer you example after time, sometimes in strange places : in addition to its free distribution, example, but ocassional phrases because the positive reactions the car, the queue at the supermarket, and sentences read as obvious that we have received suggest Publisher’s reply : Thank you for while I’m waiting for my daughter at translations. that there is a real opening in your reaction. Our article did school. I also leave often a copy in the market. But fear not - your not aim to criticize the Flemish my practice’s waiting room, as many But, really, congratulations for free magazine is here to stay, population, but to relate, objectively, the real facts. Our of my customers are expats. bringing out something that looks I promise you ! so good and might end up being Jérôme Stéfanski magazine doesn’t want to circulate very good as well. politically correct or ‘communal’ Jean-Sébastien : French, 29, Aline T opinions, but I don’t accept that Banking Assistant, Schaerbeek FRUSTRATION WITH this article is comprised of ‘half- It’s not perhaps the most glamourous FRANCOPHONES truths, unexplained basic facts location, but I must confess that I read Editor’s reply: Thank you, Aline. and one-sided misinformation’. I know that this topic is ‘touchy’ it in the toilets ! As I do most magazines, KENZO COMPETITION It was a pleasure to receive your Sir, constructive feedback. It’s very and I understand your frustration, in fact... What about you ? w Where do you Concerning ‘Francophone’s much appreciated, and I’m happy but the author Ludivine Nolf is a take Together ? Send an original moving stories’ (TM 6 – Jan-Feb that Together is generally 2008). respected, professional journalist Cynthia : Spanish, 50, Lobbyist, Waterloo photograph of you reading the to your liking. On your point who cannot be blamed, surely, I read it first thing in the morning at magazine in your favourite place concerning translation, I am Here is a suggestion for those for reporting the facts as the office, then in the car on the way with your address and daytime aware that occasional lapses ‘worried Francophones’ in they were presented to her by home, when I’m stuck in traffic. I always phone number to competition in nuance do occur, which Brussels’ periphery. If they are the residents and estate agents in Brussels’ periphery. let my husband have it after I’ve finished, @togethermedia.eu, and you could we are striving to eliminate. so obsessed with their insistence However, I feel that, for the very J.S. because, although he speaks Spanish win one of three bottles of Kenzo’s to be pampered in French, why large part, our articles are clear don’t they consider ‘settling’ and French very well, his English leaves perfume, Parfum d’Eté (50ml). and well written. I look forward in Brabant-Wallon ? As a Flem, a little to be desired, so reading this kind Competition closes 30th April. to your continued input. I often go there to walk on Sunday Let us know what you think – send of magazine really helps him progress. Good luck ! James Drew afternoons and I find it a very your emails to [email protected]

10 – Together #07 March- April 08 Together – 11 COMPETITION Haute cuisine, cool car

Together, in collaboration with Europcar and Le Château de Limelette, offers you the chance to discover the charms of an authentic four-star hotel spa, with your drive there at the wheel of the new Volkswagen Tiguan.

icture the scene. count on its high road-handling in town It’s a sunny morning and cross-country. in May, and you’re taking delivery of your Le Château de Limelette, meanwhile, Europcar vehicle from invites you into its atmosphere of luxury Ptheir Brussels outlet, then you head and calm - during your gastronomical strqight for the green heart of Brabant weekend, you will enjoy a night in Wallon : Limelette. a double Prestige room, breakfast, three-course dinner at the Saint-Jean- From Brussels, 20 minutes is all you des-Bois restaurant and admission Thanks to Europcar Fancy winning this fabulous require to reach Le Château de Limelette for two to the Thalgo Center, including and Le Château 2. How many separate hotel. And, when you’re driving the massage and a hydromassant bath de Limelette, prize ? It’s as simple as Simon - booths are there in you can enjoy Tiguan, time passes even more quickly. with essential oils. the charms of go to www.together-magazine.eu Le Château de Limelette The latest in the Volkswagen range, a gastronomic and answer the questions Thalgo Center ? weekend this compact SUV has everything On Monday morning, you’ll be forcing below : a. 3 going for it. Powerful yet sober, a smile when you return the car and b. 23 compact but spacious - you can head for the office – never mind, eh ? 1. Europcar Belgium offers : c. 33 a. 13 vehicle categories, totalling 1,000 cars 3. How much does this copy The new VW Tiguan b. 10 vehicle categories, of Together weigh, to totalling 2,500 cars the nearest milligramme, c. 12 vehicle categories, not including the plastic totalling 7,000 cars? cover and perfume sample ?

Go to www.europcar.be and www.chateau-de-limelette.be for help with the questions.

Competition organised under jurisdiction of a huissier de justice. Full rules available on request. Organiser : Together Magazine, rue d’Alost 7, 1000 Brussels.

12 – Together #07 March- April 08 Together – 13 FLASH Federal and regional investment plan The federation of energy suppliers and producers (FEBEG) is demanding an investment deal with Belgian authorities for ‘essential’ investments to counter the growing electricity output deficit. Despite efforts made towards encouraging conservative energy use and ‘green’ electricity, Belgium will still need some 15-20€ billion additional investment in electricity / gas production and infrastructure between 2008-2020 to satisfy demand.

NEWS PEOPLE IN BRUSSELS 1 3 4 Rockers, movers and shakers 2 5

A new feature – we present a selection of the great and good who have recently visited the capital of Europe.

PAKISTANI PRESIDENT and his group Babyshambles ended 6 Pakistani President Pervez Musharraf their European tour that began on 8th toured the EU institutions near January in Lisbon. the start of 2008, with a trip to 1. Pervez Musharraf Dirie, 43, gained international fame as the European Council and Parliament. UK PRIME MINISTER 2. Prince Charles a Chanel model and acting in the 1987 James Bond movie The Living Daylights Britain’s Prime Minister Gordon Brown 3. Pete Doherty before launching her campaign against made his long-awaited first visit to the PRINCE OF WALES 4. Gordon Brown female genital mutilation in 1996. One might have the impression that European Commission on 21st February. The fact that it has taken so long 5. Waris Dirie there’s a new Al Gore in Europe – in Now a UN goodwill ambassador, for Brown to accept an invitation from February, the UK’s Prince Charles gave 6. Condoleezza Rice she was due to speak on genital Commission President José Manuel a speech at the European Parliament 7. Estelle Desanges mutilation in Brussels at two conferences Barroso says a lot about his and Britain’s that drew a standing ovation for his on women’s rights organized by relationship with Europe, according 7 commitment to fighting climate change the European Union, including one to analysts. and the destruction of the rainforests. on 6th March, attended by US Secretary of State Condoleezza Rice. BELLE ESTELLE MODEL MISSING Beautiful french porn-star Estelle Waris Dirie, Somali-born model turned US SECRETARY OF STATE women’s rights campaigner who Desanges and girlfriends Dolly Golden US Secretary of State Condoleezza Rice launched a worldwide campaign against Delicious, Nina Roberts, Celilia Vega, visited Brussels on 6th March, along female genital mutilation disappeared Ovidie and more than a hundred with more than 50 international women for three days earlier in March. exhibitors from X-rated entertainment leaders, for External Relations th were in Brussels for the 16 Erotica Commissioner Benita Ferrero-Waldner’s Seen getting into a taxi on Tuesday Festival, held at the cellars of Les Caves conference - Women: Stabilising 4th March after a mix-up over a hotel, de Cureghem (Anderlecht) from an Insecure World, held on the eve th th Dirie was not seen again until Friday THE WRITER 14 -17 February. of International Women’s Day (8th March, afternoon, when police found her walking Former PR - and press-officer www.internationalwomensday.com). on Brussels’ Grand’Place after they had in Milan for an Italian designer, She also attended the EU-US ministerial announced, just hours earlier, that they Federico Grandesso, 33, BABYSHAMBLES meeting in the European Council. On 20th February, at Ancienne Belgique, were launching a nationwide search specializes in fashion, showbiz angry young rocker Pete Doherty for the former model. Federico Grandesso and EU affairs.

16 – Together #07 March- April 08 Together – 17 ‘Touchy’ Flanders and Kosovo : Same battle ?

The province of Kosovo declared independence from Serbia on 17th February 2008. The announcement had been expected since 10th December 2007, but was postponed until after the Serbian presidential elections on 3rd February, over fears that the issue would fuel an insurgence of right-wing nationalism at the polls. Its ramifications continue to be felt, however, with particular reference to Flanders’ independence…

s it turned out, the more But some member states are very moderate Boris Tadic reluctant to recognise Kosovo as was the victor in Kosovo, a new independent nation. but this by no Several have formally rejected its means ensures a swift independent status. Cyprus, Romania, Aconclusion to the complex issue and Slovakia all fear the stirring of of Kosovar self-determination. similar nationalist feeling within their own borders ; Spain certainly does The day following the announcement, not want to deal with a similar EU foreign ministers were in Brussels, declaration of independence from discussing, among other things, the Basque or Catalan regions. the Union’s response to the Kosovo declaration. The UK, France, Italy Belgium, meanwhile, has also formally and Germany were quick to give recognised the new state of Kosovo, recognition to the new state, as was fuelling speculation among some the US. Other EU member states followed. observers that it may lead to renewed Russia and, unsurprisingly, Serbia, calls for Flanders’ independence, claimed the declaration of independence the fear being that the precedent was a violation of international law, Kosovo has set will encourage other and violent protests erupted in enclaves or regions to make similar the Serbian capital Belgrade, with the US declarations of autonomy. Flanders and Kosovo : Independence fray and Slovenian (the first breakaway state Before the logos were added, this photograph from the old Yugoslavia and current But, while it has been acknowledged was taken at Apostrophe Antiquities, holder of the EU Presidency) embassies that the situation in Kosovo does indeed Rue Blaes 50, 1000 Brussels, www.apostrophe1.com being attacked. merit a precedent in international law, © Together Magazine

18 – Together #07 March- April 08 Together – 19 Touchy

EU sources are quick to point out that Looking at the wider situation, she is not it remains a very specific, if contentious, put off that, so far, Kosovo does not example. The ethnic Albanians in have the backing of all member states, the region were subject to brutal pointing out that no individual country repression by the Serb authorities and, has withdrawn support for the formation since the atrocities of 1999, it has of the new civilian offices, due to open ceased to be governed by Belgrade and in Kosovo in early July with the backing has remained a UN-NATO protectorate. of the Union. It also has a different currency from the rest of Serbia ; the Kosovars have “There you can see”, she continued, embraced the euro. “that we all support the efforts of the EU, particularly in the areas of police, security “The situation in both countries is quite and justice.” different,” confirms MEP Philip Claeys, a member of the Pro-Independence The point made by some that the Vlaams Belang party, who adds that recognition issue will hamper eventual comparisons between the regions Kosovar accession to the EU, she says, are not always helpful. “What we who is overrated. “After the 1830 revolution want independence for Flanders do and the London Conference, which regard as positive, however, is that if accepted the Kingdom of Belgium, a region like Kosovo, with a population it took the Netherlands nine years to of two million can survive, why not recognise it. That’s the historical truth.” Flanders, which has six million people ? The Flemish economy is also doing “But there are never two identical situations. much better.” Many people seem to forget that this all started when Miloševic` rolled back Assessing the question of Flemish the status of the Kosovars. He destroyed independence, is Annemie Neyts- the status quo. After all the bombings Uttebroek MEP, a member of Open VLD, and misery, how could we return ? Things convinced that the example of Kosovo had been fundamentally changed.” will be used to kick-start a similar Cillian Donnelly movement in Belgium? “Absolutely not. I have never seen an example where one What’s your stance on the issue part of a country wants independence of independence, both for Kosovo just because another did it first. The and Flanders ? Let us know at same applies to the Basque region also.” [email protected]

Taste our know-how wisely. 20 – Together #07 March- April 08 Together – 21

07327_adv_TogetMag.indd 1 16-11-2007 10:58:03 Point of view Warming to Vietnam With analysis of ‘tiger economies’ very much in the news, formidable fiscal champions who wait like coiled snakes, ready to strike, and with Belgium one of the countries keen to cement relations with the potential ‘tiger’ that is Vietnam, we assess the status quo of the still-enigmatic south-east Asian state and its hopes for the future.

ietnam is an emerging aid the Textile Research Institute economy. Sadly in Vietnam with research, training cents identified in the popular and development of textile-testing imagination with a brutal, techniques. Also in January, elongated war, the past the Belgian government presented Vtwo decades have witnessed the country a non-refundable loan of 4.3$ million gradually moving away from its insular, to help local authorities improve their centrally driven economy towards planning processes. In addition, one that is increasingly open to market Belgian Ambassador to Vietnam Hubert liberalisation and international integration. Cooreman has indicated that, along with Market reform is now the way forward, China, Vietnam is his country’s favoured and the country has a set of escalating nation for investment and trade relations ambitions to meet the challenges of what outside of Europe. may lie ahead. In the development field, there have also MONEY been close ties between the two THE Belgian TALKS countries. In March of last year a new Ambassador The West is, co-operation agreement covering to Vietnam unsurprisingly, the period 2007-2010 was signed in has indicated taking notice, Brussels. Vietnam is set to receive a total Want Together delivered for free ? that, along with Belgium one of 32€ million for water and sanitation Then here’s good news - for every new subscription of the countries improvement, the promotion of good with China, on www.together-magazine.eu, we will Vietnam is keen to make governance and other projects, including moves towards scholarships for students and combating donate 10 cents to Amnesty International. his country’s closer collaboration. corruption. This is the highest sum that favoured In January, Belgium has thus far provided Vietnam, Because, Together, we can make a difference. nation for the Belgian which is one of its 18 development and investment and Vietnamese co-operation partners. and trade governments relations signed a In education, too, there is a sense outside co-operation of joint-purpose. The Belgium-Vietnam of Europe agreement worth Education Fund, founded in 2006, around 1.22€ aims to provide the means by which million, which will Vietnamese students, particularly from

22 – Together #07 March- April 08 Together – 23 Point of view Street life…

disadvantaged areas, can access the best education and training facilities. All of which indicates that, from a business as well as a social perspective, Belgium and Vietnam have much further to develop in the years to come.

Vietnam itself has seen Gross Domestic Product (GDP) steadily grow by around 7-10 percent in recent years, explains Michel Allé, director of the MA in Management in Vietnam programme at the Solvay Business School in Brussels, which has been operating for the past 13 years and maintains close ties with two universities in Vietnam, the Open University of Ho Chi Minh City and the national Economic University of Hanoi : “This growth has come initially from exports to western countries like the US, but this is changing, with goods now being exported to elsewhere in Asia. Companies are also moving away from places like China and investing in Vietnam instead.”

Vietnam is rich in commodities such as timber and rubber, he explains, and is also benefiting from increased tourism, which has led to an average 3-5 percent yearly increase in local consumption. Belgian travellers to Vietnam are also on the increase, having now apparently overcome a longstanding apprehension of tourism standards in the country ; a concern that may initially seem strange, given the northern part of Vietnam’s somewhat ‘continental’ image, with French spoken and croissants regularly served at breakfast.

BRIGHT FUTURE With tourism and business migration on the increase, it is little wonder that a recent survey by the accounting and consulting firm Grant Thompson International found that Vietnam is the world’s third leading country for ‘business optimism’ after India and the Philippines. 2008, business leaders predict, is set

24 – Together #07 March- April 08 Together – 25 Point of view

to be a good year for investment and still deep poverty. The wages are below growth. This positive trend continues that of a lot of other countries in south- in the wake of Vietnam’s economic east Asia, including China.” Other integration into the wider international problems linger. Last December, four area, which began in the late 1990s, labour activists of the United Workers/ when initial talks about joining the World Farmers Union were sentenced to Trade Organization (WTO) began, between eighteen months and four years adds Allé. Vietnam eventually became in prison for “abusing democratic a member in January 2007, which freedoms to infringe upon the interests of allows the country to take advantage the state” as part of a wider crackdown of the phasing out of quotas on textiles on political dissent following the Asia- for WTO partners, thus benefiting one Pacific Economic Co-operation Summit of Vietnam’s biggest industries. in Hanoi in November 2006, which highlights that the spectre of communism As well as the WTO, Vietnam is also still lurks behind the country’s market- a member of the ASEAN Free Trade Area reform policies. (AFTA), and has entered into a significant bilateral trade agreement with the US, SOCIAL CATCH-UP which has seen exports to America rise Corporate social responsibility (CSR) dramatically since 2001. is high on the agenda for foreign and domestic investors, but Vietnam is still All this sounds promising, but there is lagging behind countries such as India A pig’s head a downside. As Michel Allé adds: “The and Bangladesh, which have introduced and guts - shocking, perhaps, but real local population is getting wealthier, but new business practices aimed at Vietnamese cuisine only in the cities. Outside that, there is improving working conditions and

Vietnamese children satisfying international standards, these and other problems such as from a Danag village and with the average wage being labour-force migration, the Vietnamese between 37$-62$ a month, demand for government has made priorities higher pay now accounts for the vast of job creation, reforming salary policies majority of strikes held in foreign-invested and putting in place a more advanced companies. social-welfare system.

A shortage of skilled workers, too, But like many business and political is said to be a threat to continued figures, Allé is also optimistic about growth, especially in the face of an Vietnam’s economic future. “People increasing workforce population, one there are very quick to use a lot of of Vietnam’s most pressing problems. the new technologies,” he says, On top of this, concerning the workforce’s adaptability. Vietnam is university “So the competitive edge of Vietnam the world’s standards are is very good compared with some other third leading thought to be places such as Malaysia. Right now, country for below par Vietnam continues to economically ‘business by employers, grow more than other south-east optimism’ after who continually Asian countries. I think the prospects India and the demand extra are good for the next ten years or so. Philippines training of new But they started late, so now the biggest graduates. problem is catching up.” To combat Cillian Donnelly

26 – Together #07 March- April 08 Together – 27 FYQBUT
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240308_IPA_togethermag.indd 1 21-02-2008 14:15:19 EUROPEAN VICE

Just a game, or an addiction ? © Inya

Gambling : Your money and your life ?

According to recent research by Gamblers Anonymous, more than 100,000 Belgians are defined as ‘seriously addicted’ to gambling, losing between 1,000€ and 5,000€ per month on the habit. We examine how the worldwide jeux explosion is reflected in Brussels and Belgium.

30 – Together #07 EUROPEAN VICE

For some gamblers, a catalogue of disasters, all brought it’s a small step from a social thrill to about by his gambling habit, which secretive betting turned in a very short time from an occasional, enjoyable social activity at the casinos of Knokke and Namur into an all-consuming addiction that brought him, even as a previously successful accountant, to the brink of bankruptcy and divorce.

He agreedto meet me for a coffee near one of his former haunts, a gaming hall near De Brouckere, but, fortunately, John has not visited the establishment for some time.

HOOKED ON THE RUSH “I have started attending Gamblers Anonymous [GA],” he explains. “I had to, or my wife said that she would divorce me and take the children. I’ve already lost one job and we’ve been forced to move a stressful, exciting event, such as home, so I can’t lose my family as well.” parachute jumping.

A Brussels n the course of investigating tragedies that lie behind this ‘quiet’ For John, roulette was the downfall : “Addicted gamblers have told me player this article, I had the opportunity addiction”. “I just started getting hooked on so many times that their heightened to speak with Eduardo Antoja, the glamour of the game – when I first excitement and elevated mood often president of EUROMAT, ‘Quiet’ because, unlike other well- started, I had a couple of really good continue for several hours,” Druine the European Gaming and documented addictions, such as nights where I made around €10,000, explains. “This strong physical response IAmusement Federation, concerning alcoholism or illegal drug use, problem and I thought I was made. I wasn’t – my then acts as a reinforcement, luring his organisation’s attitude towards the gambling is not a ‘social’ phenomenon – visits, losses and lying started to become players back for just one more ‘rush’,” issue, as well as with a self-confessed while casinos, gaming halls and ever more frequent, until I realised that he adds. gambling addict about the personal grief bookmakers in Belgium obviously it was taking control of my entire life. that his addiction has brought. attract many people, losing large sums I was losing thousands every month, but John is still optimistic about the future : of money on a regular basis is something I just couldn’t quit the rush, and “As with Alcoholics Anonymous, For most people, gambling is simply that the addict tends to do alone. I also began losing in gaming halls GA works on the premise of encouraging an occasional, enjoyable thrill – the across Brussels ; every day of the week, its members to take it one day prestigious surroundings of a casino Gamblers frequently become unreliable any time that I had a spare hour, be it at a time. I haven’t gambled for two for example, with its blend of refinement in the workplace, miss deadlines and/or during the day or after work, I was there.” weeks now, and I’m not giving and heart-racing excitement, provides meetings and produce poor quality work. up hope.” a great night out, with any losses or At times, physical and emotional health According to researcher Christophe gains taken on board as part of the problems associated with excessive Druine, of the Rodin Foundation As I leave him, I walk round the corner experience. But for some, the thrill and gambling can further diminish work (www.jeu-pathologique.be), a Belgian past the salle de jeux, with its tempting, the risk become the raison d’être – and performance and attendance. Evidence think-tank devoted to researching flashing lights that hold the fantasy that is where the dangers can begin... has shown that depression, high blood and alleviating of big profits but the all-too frequent pressure, anxiety and other stress- ‘I was losing problems reality of large losses. I only hope ‘QUIET ADDICTION’ related illnesses have been found in thousands associated with that John can keep seeing beyond Donald Van Rossem, chairman both gamblers and their partners. every month, addictive them into his future – fingers crossed. of Brussels’ St. Pieters Leeuw but I just behaviour, Gamblers Anonymous, told Metro Problems that John (not his real name) is couldn’t quit the ‘rush’ or If you feel that you have a gambling of his concern in February this year only too familiar with – a British expat in the rush’ hormone release problem and a desire to stop, at what he describes as “the explosion his late 40s, he has lived in Brussels for is similar to help is available at of problem gambling, and the personal 15 years, but the past seven have been that caused by www.gamblersanonymous.org

32 – Together #07 March- April 08 Together – 33 EUROPEAN VICE

TOGETHER INTERVIEW associated with the abuse or misuse Eduardo Antoja, president of of gaming devices and facilities”? EUROMAT, the European Gaming and Amusement Federation, was There are, in Europe, two basic receptive to the social concerns approaches to combating problem that I expressed to him concerning gambling. On one side, the contribution problem gambling, but nevertheless model, where industry operators strident in his defence of the measures are asked to pay for the prevention adopted by his organisation. and treatment of gambling problems ; on the other, the taxation model, Together Magazine : Do you agree where the gambling operators are that the Amusement and Gaming required to pay high taxes, and then Federation must take some of the public-health system takes care the responsibility for addressing the of addicted gamblers. The UK is a clear problem of compulsive gambling ? example of the first approach and Spain of the second. Other member EA: The industry we represent – low- states lie in between. We at EUROMAT stake, low-prizes gaming in public have no preferences ; it is a question of Gambling debts places – provides society a service different social models. can rapidly spiral ADDICTION : ROOT CAUSES out of control that consumers demand. It is a proven Gamblers Anonymous (GA, people who go on to become fact that consumer protection is better Do you believe that the proposed www.gamblersanonymous.org) gambling addicts have a big achieved when and where gaming is introduction of ‘super casinos’, as has provides some insight, indicating win early in their gambling regulated and controlled, as it is in most recently been mooted in the UK, three factors that seem to be experiences. European countries, than when it is is a sign of a healthy society, or does prevalent in gambling addicts : prohibited, such as in Portugal, France the proliferation of such gaming an inability and unwillingness GA insists that extensive therapy, or Greece. In all these countries, there establishments not make the rise of to accept reality, emotional preferably in groups, is the only is a proliferation of illegal gambling and irresponsible gambling ever more likely ? insecurity and immaturity, way to treat gambling addiction problems far above those which translate into an addiction. It is essential that the encountered in regulated ones. I am afraid that this is a rather theoretical unwillingness to grow up and person concerned acknowledges question, as super-casinos will not be accept responsibility. There is also the progressive illness and has This view does not mean we are not introduced in the UK, but possibly in Spain. evidence to support the fact that a real desire to stop. Continued aware that the abuse or misuse of The debate now concerns what creates many gamblers subconsciously denial of the issue will result the services we provide can create higher levels of addiction, at table or remote want to lose because they want in the failure of therapy. problems in some specific cases, gambling. Many experts are of the opinion, to punish themselves. There is especially for more vulnerable individuals based on limited evidence, that the bigger no single cause of gambling A compulsive gambler can never such as minors or addiction-prone addiction threat comes from screen based- addiction, though there appears gamble again – not even on individuals. Our industry is not different games. But I prefer to wait for more solid to be a genetic component ; a small scale. A complete change from other economic sectors, and we are studies before expressing an opinion. as people with any history of of lifestyle is needed. People committed to avoiding potential dangers. addiction in their families are who have had a problem with Is stricter regulation still needed ? at an increased risk of developing compulsive gambling in the past How effective do you believe that An increase in the age limit for the problem. never seem to be able to gamble your stated policy is, taken from gambling, perhaps ? on a small scale or in a responsible your online Responsible Gambling Compulsive gambling usually manner again. The old obsession document “urging member associations, It is not a matter of stricter regulations, begins in early adolescence in and the same destructive and through them, the entire but of encouraging responsible males and at a later age for behaviour patterns return. gambling sector, to co-operate behaviour. Increasing the age limit females. Some people are fascinated with national authorities, public and for gambling, but not for driving or from the time of their initial The self-help guide Overcoming private institutions, user groups alcohol consumption ? Wouldn’t this exposure but, for others, the Compulsive Gambling by Alex and organisations concerned be a double standard ? process is more gradual, until Blaszczynski is a much- with responsible gambling, in they suddenly have a big win, recommended reference book the development of prevention www.euromat.org or there is some other stress on the subject, and can be ordered programmes to avoid the risks James Drew factor bringing on a period of from Waterstone’s Brussels compulsive gambling. Usually, (www.waterstones.be).

34 – Together #07 March- April 08 Together – 35 EUROPEAN VICE

1 2 3

4 5 6

POKER : BELGIAN GAMBLING : OLD GAME, NEW CRAZE A BACKGROUND You’d have to have been living The country has nine casinos, on a desert island to have in Blankenberge, Chaudfontaine, missed the Texas Hold’Em Dinant, Knokke-Heist, Middelkerke, Poker ‘epidemic’ that has swept Ostend, Namur, Spa and, since the world since the turn of January 2006, Brussels, with its the 21st century – recent Grand Casino in Rue Duquesnoy. statistics indicate that some In addition, there are some 250 100 million people play electronic gaming halls located in the game globally, be it in various Belgian towns and cities, a social setting with friends, which offer computerised versions professional tournaments with of popular casino games such as 1. The glamour of GAMBLING IN BRUSSELS 5. Private gambling is impossible huge prizes at stake, or on roulette, blackjack and poker. a casino – a gambler’s heaven 1. In addition to Brussels Grand to measure accurately, the internet, which now hosts Belgian gaming laws have long or hell ? Casino, there are 25 gaming be it in the office, at home, thousands of websites devoted been among the strictest in Europe © Mattypee30 halls to be found in Belgium’s with friends or on the street to the game. - casinos were originally banned 2. A flutter on the capital. corner. A word of advice – in 1902. The law remained in place horses is very without legal regulations, Featured in the recent until the 1999 Gaming Act, which popular in Belgium 2. There are 79 Ladbrokes taking your chances can be adaptation of Casino Royale allowed for one casino in a limited 3. Euromillions bookmakers outlets to be found even more risky... (2006) with the tense battle number of towns, and also Lottery: Wealth beyond your in Brussels, and 295 of cards between 007 and permitted the opening of gaming wildest dreams? nationwide. www.ladbrokes.be 6. The internet is a huge Le Chiffre, Hold ’Em originated halls, with the granting of a certain 4. The poker craze temptation for many addicts – in the United States. number of licences, based on strict has exploded 3. Approximately 28€ million is available the world over, A very simple game to learn, criteria involving solvency, across Europe in recent years spent in Belgium every week online betting can pose many but one that nevertheless has well-maintained, regulated on the National Lottery’s dangers, not least of which unparalleled possibilities premises and machines and 5. Secret bets can be € made anywhere… Euromillions game (around 15 is the fact that under-age for psychological interplay, the ‘good character’ of applicants. million spent in Brussels) with gamblers, armed with someone the casinos of Ostend, Knokke However, the operation of games on 6. Web of danger ? tickets available online and else’s credit card, can cause and Chaudfontaine now hold the internet or mobile phones in from thousands of outlets serious problems for themselves regular tournaments Belgium currently infringes the nationwide. www.lotto.be and their parents. On the well- in prestigious, beautiful Gaming Act. Since the market for known site www.unibet.com, gaming rooms devoted such operations has continued to 4. According to www.pokerclub.be, there is virtually no limit exclusively to Texas Hold grow despite this fact, a draft bill there are around 50 social to what you can bet on – odds ’Em, with professionally governing games of chance is still poker clubs that meet on a are even offered on the next trained dealers in place to pending in the Federal Parliament weekly basis in Brussels. celebrity to commit suicide… ensure fair play. of Belgium.

36 – Together #07 March- April 08 Together – 37 political chessboard Green light for regional parking

Parking fines FIXED POLICIES Last year, they earned around 14€ in Brussels are million, of which more than half went to The recent conference of the 19 communal magistrates a very lucrative AT REGIONAL LEVEL of Brussels approved, in principle, the creation of a regional source of funds, “The general policy must be fixed at the City of Brussels’ coffers. But if the but still far less tariffs are harmonised throughout the parking control agency, a move that is seen as vital to punitive than a regional level. It’s a matter of creating, in other by way of example, the same sort of regional district, it will be the communes European capitals a more integrated parking-management scheme across all neighbouring district cards, the same (as part of a working group created by of Brussels’ districts. ticket machine tariffs, the same signalling the conference) that fix their levels. A full techniques,” Gosuin explained. “The assessment, as well as tariff proposals communes would then be responsible are due to be presented soon. russels Region and the benefits of the fees that would be for their implementation on the roads, Ludivine Nolf the 19 communes paid by the motorists. as parking is a communal enterprise. it comprises had not They would, for example, define where Net traffic taxation and previously reached HARMONISING the ticket machines would be placed as ticket machines - 2007 agreement on a CITY BY-LAWS well as which zones would become blue, Bruxelles-Ville : 7.9€ million Bharmonious parking policy. In fact, It is now (nearly) a done deal green or red. Of course, to allow (2006), 660 ticket machines the rules and plans in effect vary - following many months of debate, this regional parking agency-to-be to Etterbeek : 1.5€m, 374 noticeably from commune to commune. the magistrates’ conference in January complete general tasks, such as Ixelles : 1€m, 250 agreed in principle on the creation the management of available parking, Jette : 780,000€, 22 Brussels Mobility Minister Pascal Smet of a regional agency for parking ten percent of the benefits derived from Saint-Gilles : 700,000€, 67 (SP.A.) had, however, made clear his aim control, which would have as its key communal traffic taxes would go to Saint-Josse : 692,000€ (2006), 0 to move towards a regional parking responsibility a harmonisation of the parking agency. The conference Schaerbeek : 550,000€, 101 agency: he had even begun to draw up the mechanisms and procedures of magistrates has also put in place Woluwe-Saint-Lambert : 450,000€, 0 plans for an ordinance pilot-study on of communes’ parking by-laws across a working group to assess the existing Uccle : 350,000€ (2006), 120 the issue. But, the entire Brussels Region. situation and propose concrete Woluwe-Saint-Pierre : 280,000€ Ten percent of until now, he had The creation of this agency should harmonisation solutions. The region will (2006), 67 the benefits only received ensure that every commune adopts not decide on the set-up of zones, Koekelberg : 0€, 0 derived from muted approval a parking control plan : conference it can only validate the traffic plans that Anderlecht : 90,000€, 0 communal from communes President Didier Gosuin, who is also the communes submit.” Berchem-sainte-Agathe : 78,000€, 0 traffic taxes that would be the MR’s leader in the Brussels Watermael-Boitsfort : 21,195€, 0 would go to able to control parliament, said that each of the BRUSSELS PARKING Ganshoren : 0€, 0 the parking the impact of 19 plans should not only take into =14€ MILLION PER YEAR Molenbeek : 0€, 0 agency these measures consideration the specific local needs Brussels’ communes are not likely to Forest : 0€, 0 at a local level but also the regional objectives of deprive themselves of the income from Evere : In deficit, 15 and could reap by-law harmonisation. taxation linked with their traffic policies. Auderghem : 90,000€ (2006), 0

38 – Together #07 March- April 08 Together – 39 BRUSSELS ON THE MOVE 1 2 Palais des Congrès : Hip

to be Square 3 4

The Palais des Congrès renovations continue apace – the work should be completed by September 2009, with the focal point set to be the launching of a magnificent brasserie-terrace and an expansive ‘green’ square in Le Parc du Mont des Arts.

ay goodbye to Palais that Brussels ranked second in the des Congrès, and hello to world’s leading convention cities, Square Brussels Meeting until 1997. Unfortunately, due to lack of Center. So named, perhaps, maintenance, it fell into disrepair. because it hasn’t actually ‘Ambient’ humidity destroyed the carpets, Sbeen home to any grands congrès for chairs and the frescoes by Paul Delveaux 1. Palais ever since. The new building will comprise parties and birthday dinners, offering des Congrès years ? Whatever the reason, Brussels’ and René Magritte, and the translation by night three auditoriums, able to accommodate views of the same impressive panorama. famed area, raised on the Mont des Arts booths and projectors became outdated. 1200, 500 and 300 people, as well as Eventually, the new Palais is set to 2. The Exhibition Hall during the 1958 World Fair, is undergoing And, of course, there was the asbestos 20 ‘adjustable’ meeting rooms (with spread across five hectares, including 3. Inside the Meeting a much-needed facelift. The renovation in the walls. Center partitions) which will hold between the parking area. was given the green light in April 2007 10-100 people. It should be noted that 4. The Delvaux- with a September 2009 deadline, and So the Palais had to shut its doors Magritte Hall the project hinges on a complete change, A REDEVELOPED AREA is hoped to tempt many people back to in 1993, much to the benefit of other outside as well as in. Therefore, the Joint efforts will also be made with other © 72 DPI the city, as the Square fills with hip Belgian convention centres, which Project : A2RC new central element for the Palais des organisations from the district to allow meeting places, theatres, festivals and quickly snaffled up may important events. Congrès will be an impressive green glass conventioneers to discover all that expositions. The re-opening has been It was in that same year that the federal cube with a view onto Mont des Arts, Mont des Arts has to offer culture-wise - given the symbolic date of 20th government finally decided to renovate, which will serve as the entrance hall and Horeca (Hotel, Restaurant, and Café September 2009, 20h09 ! starting with asbestos removal, which main window. The arcades above Associations) has been asked to begin finally took place in 2006. In total, the park will be enclosed with large glass work on the common goal of making the CONGRES 60€ million has been pumped into walls and home to a trendy new brasserie. district more attractive, with commercial It should be SAGA the brand-new Square, an investment The cherry on the cake, however, will be enterprises aiming for a homogeneous noted that It should be offset by the economic interest the first floor’s magnificent bay-window concept, such as ‘Food Street’ or ‘Art- the project remembered that, in generated in this latest Brussels focal terrace. Gallery Street’. hinges on 1958, the Brussels point, and in Belgium itself. Ludivine Nolf a complete Palais des Congrès Rumours abound that this will be CHANGE, was already LONG-AWAITED the largest and most beautiful terrace outside as renowned as an RENOVATION in Brussels, with a breathtaking view over Square Brussels Meeting Center, well as in international The final plans for the new Square the city and Place Royale. The top floor Rue Coudenberg, 3 conference centre, Brussels Meeting Center were presented of the building will be reserved for private 1000 Brussels to such an extent in 2007 and has been under construction functions such as receptions, wedding www.square-brussels.eu

40 – Together #07 March- April 08 Together – 41 FLASH Belgians want to call it quits at 62 According to a study by the Directorate-General Statistics and Information (SPF Economie) concerning the transition from active working life into retirement, most 50-year-olds still in full employment want to stop working at 62. Additionally, it was found that women generally want to retire earlier than men and that Brussels residents were those who wished to remain at work the longest.

BUSINESS Real Estate

Laeken Jette Neder Over Hembeek Ganshoren Berchem Bruxelles Ville Sainte Agathe Evere Koekelberg Schaerbeek Molenbeek Saint Jean The Property Saint Josse Ten Noode Woluwé Saint Lambert Anderlecht Saint Gilles Etterbeek Ixelles Woluwé Saint Pierre ONE FOR FREE Barometer Forest Ixelles Auderghem In partnership with renowned free weekly newspaper Uccle Vlan, we are proud to present The Property Watermael Barometer, THE assessment of real-estate fluctuations Boitsfort in Europe’s capital.

This study is based on the asking prices of private individuals and estate agencies in their advertisements published in Vlan’s Brussels edition over a ten-week period (10,032 adverts). Obviously, prices at which properties are sold can vary. Check out thousands of adverts on www.vlan.be, in Vlan’s property section and in Vlan. be Immo Magazine – your real estate rendez-vous, 90,000 copies, twice per month.

AVERAGE PRICE PER APARTMENTS HOUSES SQUARE METRE (Figures in red indicate former RENT BUY BUY average prices)

1000 BRUXELLES (CENTRE) 9.50 € ( 2,342.94 € ( 1,878.52 € ( 9.93 2,415.04 2,130.42 1020 LAEKEN 9,20 € & 1,936.56 € & 1,984.13 € ( 8.69 1,933.43 2,047.50 1030 SCHAERBEEK 9.12 € & 2,030.78 € ( 1,580.23 € ( 8.55 2,112.20 1,671.64 1040 ETTERBEEK 8.94 € ( 2,612.20 € & 1,881.52 € ( 9.30 2,564.25 1,948.44 1050 IXELLES 9.43 € ( 2,693.62 € & 2,224.15 € & 9.65 2,574.53 2,190.60 1060 SAINT GILLES 8.87 € ( 2,238.91 € ( 2,182.89 € & 9.69 2,284.96 2,040.81 1070 ANDERLECHT 8.16 € ( 1,847.36 € ( 1,702.19 € & 9.31 1,905.25 1,497.48 1080 MOLENBEEK ST JEAN 8.12 € ( 1,713.17 € ( 1,667.21 € & 9.20 1,855.53 1,305.16 1081 KOEKELBERG 8.36 € & 1,888.48 € ( 1,503.28 € ( 8.26 1,898.64 1,568.04 1082 BERCHEM STE AGATHE 9.61 € ( 1,789.49 € & 2,692.40 € & 9.65 1,777.19 2,283.79 1083 GANSHOREN 7.93 € ( 2,032.34 € & 1,812.50 € ( 8.00 1,899.19 2,214.28 1090 JETTE 8.39 € ( 1,958.90 € ( 1,506.82 € ( 8.63 1,958.90 1,559.99 MUSICAL CHAIRS WORKSHOPS 1120 NEDER OVER HEMBEEK 9.22 € ( 2,204.71 € ( 1,476.19 € ( THE MUSIC SCHOOL FOR TODDLERS AGED 9 MONTHS AND ABOVE 10.08 2,373.70 1,588.83 1140 EVERE 8.09 € & 2,097.48 € ( 1,877.35 € ( 7.28 2,338.07 1,980.82 1150 WOLUWÉ ST PIERRE 9.83 € ( 3,033.37 € & 2,795.16 € & Musical Chairs Workshops offer you and your toddler the 9.93 2,530.95 2,665.08 chance to enjoy music and rhythms together! There are 1160 AUDERGHEM 9.70 € ( 2,524.07 € & 2,440.85 € & 10.01 2,423.05 2,277.49 songs, counting rhymes, ‘rocking’ horse/boat games, 1170 WATERMAEL BOITSFORT 9.95 € & 2,392.88 € ( 3,636.68 € & musical instruments, percussion fun...and small, soft, 9.19 2,405.81 3,207.23 friendly puppets to inspire little ones’ imaginations! 1180 UCCLE 8.85 € & 2,784.38 € & 2,916.64 € & 8.83 2,761.28 2,835.92 1190 FOREST 8.54 € ( 2,146.55 € & 2,550.65 € & 8.62 2,139.05 2,189.08 To take part in a workshop for free (normally 15e), 1200 WOLUWÉ ST LAMBERT 9.85 € ( 2,585.01 € & 2,696.65 € ( call +32(0)2 640 01 03 to reserve your place, LES ATELIERS DE LA CHAISE MUSICALE 10.04 2,571.38 2,582.91 Chaussée d’Ixelles 188 • 1050 Brussels 1210 ST JOSSE TEN NOODE 7.33 € ( 2,049.01 € & 1,404.76 ( then arrive with your baby and T. +32 (0)2 640 01 03 • F. +32 (0)2 648 52 17 8.00 2,032.52 1,884.15 a copy of this advert/magazine. Enjoy!!! www.chaisemusicale.be

44 – Together #07 Real Estate Housing at any cost ?

If Brussels-Capital’s ambitious accommodation plans are to be believed, 5,000 new homes should be constructed by the end of 2009. But the project, which has been slow to start, has thus far received far-from unanimous support...

or an increasing number that the Communes had previously of Brussels residents, constructed no new houses for some time, the housing crisis is a fact barely finding enough in their budgets of life. With rent frequently to renovate existing housing. This meant as high as 40 percent of that, as soon as work began on the plan, Fprivate income, the number of housing, it hit setbacks, prompting controversy and low-income housing projects are still in both political and professional circles The Ernotte project the open-air parking lot near the RTBF, Capital Region (2,145 low-income insufficient in the light of the high and and the Communes, as well as Rue Colonel Bourg. homes in total). It is understandable constant demand. This was the key the residents of the areas due to that these close bordering neighbours reason behind Brussels-Capital’s famous accommodate the housing projects. ‘SOCIAL OVERLOADING’ oppose what they claim to be a housing plan (started four years ago) The critical consensus is that this The construction plans had, theoretically, “dangerous sociological concentration”. which was supposed to have created has been an “ill-conceived“ project cited 234 housing-estate accommodations 5,000 houses, of which 3,500 were which, from its outset, appears to be and 82 houses in Ixelles edging on Active since 2005, the Ernotte-Boondael for low-income earners, by the end of barring citizens and regions from its border with Watermael-Boitsfort, but committee has gathered more than Brussels-Capital’s term of office in 2009. engaging in any constructive dialogue. this made the residents of Dries-Ernotte- 1,500 signatures from local residents, As to the public land mobilised to build Boondael, who are at the centre of notwithstanding the arguments put these houses, it has, for the large part, TIMID ADVANCES an active and vehemently anti-housing forward by Françoise Dupuis, who has been placed at the region’s disposal by The housing plan is disappointing. In committee, furious – with good reason. stated that the project in fact constitutes the 19 Communes and Brussels’ CPAS fact, the first tenders to the private sector a “model of social diversity implanted in offices, thus creating an upsurge in were to extend to 700 accommodations, The housing plan a hilly green setting, constructed to housing demand across the city. but only one project was approved, with Given the is intended for guarantee a feeling of tranquillity”. a limit of 105 homes on housing estates the public land of But Watermael-Boitsfort Magistrate INNOVATIVE BUT in Uccle (which has forced many to status quo, it Ixelles, which Martine Payfa (FDF), who has devoted DISAPPOINTING re-evaluate the private interest generated would appear has the lowest up to 80 percent of her budget to It should be noted that the impetus of by the housing plan). Françoise Dupuis that the percentage the area’s police force, is in agreement this housing plan was decided under has at least assumed a heartening government of low-income with the general mood: “This project the previous legislation by Brussels stance as the expiry date on her party’s aimed high housing estates in breaks the sociological balance of a Minister Alain Hutchinson (PS), whose term edges ever closer. In January, with its target Brussels, but is district. Françoise Dupuis should agree regional competences have since been it was announced that, of the 5,000 of 5,000 low-in- also located mere to review her numbers on the subject taken over by Socialist front-bencher homes promised, 4,200 now have sites come accommo- metres away of low income housing in Brussels.” Françoise Dupuis. Given the status quo, on which to build them. For the remainder, dations to be from Watermael- As Together went to press, the Ixelles it would appear that the government they await being undertaken as projects built in Boitsfort, which has district had still not provided aimed high with its target construction of subject to market fluctuations. Among five years the highest level of the necessary urbanization permits 5,000 low-income accommodations in these is Reyers, which will provide low-income housing to begin work on the construction sites. five years, particularly in light of the fact space for nearly 200 new homes on in the Brussels- Ludivine Nolf

46 – Together #07 March- April 08 Together – 47 ADVERTISING SPACE Flemish and French media : Another dividing line ?

Renowned advertising agency McCann Erickson has analysed the media and advertising prevalent in the Flemish-speaking north of Belgium compared with the francophone south, and has reached some surprising conclusions.

hile there may seduced by a newspaper’s writing and very well be design styles. a ‘Belgitude’ attitude that binds The trend would also appear to be Anita The Francophone press went for be the development of two different the inhabitants that the French-speaking media are Descheemaeker, headlines such as ‘Fury over Monseigneur General Manager campaigns.” Wof this small country – a subtle blend more emotional than their northern of McCann Belgium Léonard anti-gay remarks’, while of humility, humour, even surrealism counterparts: a recent example was © McCann Flemish daily newspapers adopted a It’s only a survey, of course, but it would is frequently cited – Francophones provided following an interview given far more neutral tone. appear that the two halves of Belgium and Flems nevertheless remain very by the bishop of Namur, Monseigneur will have to look even harder to find different as far as TV broadcasting, Léonard, who was subsequently So, do we really need two separate common ground. the style of daily newspapers and accused of homophobia. advertising campaigns for Belgium ? James Drew advertising in general are concerned. McCann Erickson’s Head of Strategy Hakim Benbouchta summed it up : According to McCann Erickson’s “One would be tempted to say yes ; survey, produced in collaboration ABOUT McCANN ‘tone’ and language use are very different ONLINE OBSERVATIONS with the Solvay Business School, the McCann Erickson is a world- in the north and south of the country. Ambitious advertising agency TNS Dimarso Institute and involving renowned advertising agency In short, you need to seduce the Vanpiperzeel is broadcasting 3,000 respondents, with results with established networks Francophone and convince the Flem ! international commercials announced at the end of January, in many countries. Its Belgian If one also takes on its blog and giving French it comes down to preferences office is located in Hoeilart. ‘ You need to into account and Flemish speakers the between straight-talk and soft-soap. Because of its reputation seduce the other divergent opportunity to post their The study found that, in Flanders, for creativity, McCann manages Francophone elements, such as views online. At a glance, newspaper readers, for example, publicity for prestigious and convince cultural references the two communities’ different prefer a straightforward approach customers such as L’Oréal, the Flem !’ and humour, perceptions become apparent. and hard facts while, on the other Mastercard, Ethias, Harley the ideal would Go to http://lapubetvanpiperzeel. hand, French speakers want to be Davidson, Nestlé and Microsoft. indeed appear to blogspot.com

48 – Together #07 March- April 08 Together – 49 A CEO IN BRUSSELS When science meets nature In February, Biotherm’s international team visited Brussels to announce their pioneering work on ‘dermobiotic’ skin care. A perfect opportunity to meet International Brand Manager, Charlotte Franceries.

Charlotte he name ‘biotherm’ Franceries sums up the brand’s © L’Oréal Produits de Luxe qualities perfectly - ‘bio’, highlighting the effectiveness of Ta biological approach to solving skin problems and ‘therm’, which indicates Rides Repair : its visionary, scientific approach and does what it says. Sincerity is at the The first in a new the origins of ‘dermobiotic’ skin care, range of products its open lines of communication with heart of our mission. Luxury according namely thermal plankton. Since its © L’Oréal Produits the public... to Biotherm is not mere ostentation and launch, Biotherm has preserved de Luxe glamour, but also a choice of lifestyle, the goal of optimizing the benefits the reality of powerful elements, inspired of natural substances via scientific INTERVIEW by innovation and quality, sensuality research, an objective strengthened Together Magazine : Since 1970, and nature. with intelligent, sincere marketing. Biotherm has been a part of the L’Oréal group. What role does Biotherm has been built on the values Ceaseless innovation your brand play in this powerful of innovation, quality and nature. Charlotte Franceries is openly ambitious : KEY FACTS multinational? Now, the ‘dermobiotic’ skin-care “I want Biotherm to become the world’s 2007 L’Oréal turnover : approach announces thermal most inspirational skin-care label in three 17.063g billion Charlotte Franceries : L’Oréal’s aim is to plankton as the latest skin-care years!” develop distinct brands perfectly attuned innovation. How do you intend Group’s growth : to various customer profiles. These brands to educate your customers about +8.1 percent Pretentious ? Not at all. Ambitious ? increase the group’s share in the international this new concept ? Certainly. Realistic ? Absolutely. Take Growth of cosmetics market. Biotherm’s mission is a look at the brand’s history – Biotherm ‘Luxury Cosmetics’ section : to market premium skin-care products To answer this question, it is essential has long been a pioneer, a fact that +8.4 percent that are also accessible, fresh, natural and to define ‘dermobiotic’. The term Franceries bursting with energy. Biotherm represents ‘probiotic’ is already relatively well known, Launch of Biotherm : underlines with a complete lifestyle and an attitude that referring to the micro-organisms that 1952 ‘I want pride : “We were allows all our customers to maintain their stimulate our immunities and which Biotherm the first to launch L’Oréal buy Biotherm : 1970 vitality and reveal their beauty. are found in foods such as fruit to become the anti-wrinkle sun and vegetables. The innovation lies Countries in which the brand world’s most care, oral At L’Oréal, Biotherm is a part of in the discovery of the probiotic effects is sold : inspirational cosmetics, and, the ‘Luxury Products’ section. How of thermal plankton on the skin. It More than 70 skin - care label along with Vichy, do you define a ‘luxury’ cosmetic ? stimulates the natural defencies and in three years !’ skin-care for men.” Source : rejuvenates skin cells. We are aware that The brand www.zonebourse.com, In my opinion, a luxury cosmetic is we have to let our customers know about continues to assert 24/01/08 a product that says what it does and this revolutionary discovery – it’s for

50 – Together #07 March- April 08 Together – 51 A CEO IN BRUSSELS

How important are the emerging superpowers’ markets to Biotherm ? From thermal springs... With origins dating as far back From an economic point of view, there as three billion years, thermal is of course a very high potential in the plankton was among the very emerging superpowers’ markets, and first life-forms to appear the huge numbers of future consumers on Earth. An extremely soft that they represent. But also, in my microflora, it flourishes in opinion, these countries offer another mountains’ thermal springs, very important dimension : the broadening particularly those with high of intellectual horizons, and a new rock-salt levels. It has anti-ageing, skin-care philosophy, because each curative and regenerating culture has different physiological and properties for skin. hygiene standards. Chinese skin does not have the same characteristics as Russian - for this reason, it is vital to ... To the first provide personalisation by modifying ‘probiotic’ skin care Dermobiotics, this reason that we have developed can honestly assert such harmony the formulas of products according to by Biotherm Dermobiotic. Behind this a communications strategy across between these two values are few where they are sold. Local culture also © L’Oréal Produits science-fictionesque name is de Luxe various media. The internet enables us and far between. plays a very important role - as I have a revolutionary scientific process ; to develop, for example, CRM campaigns always believed, we must first understand while thermal plankton has been and publish articles on health-related How do you define a strong brand ? the way in which local women have used in all Biotherm products for websites and forums. Our magazine used cosmetics for the past fifty years. more than 50 years, its ‘probiotic’ advertisements clearly explain dermobiotic In my opinion, one that is based on In Europe, for example, our cosmetics role was only recently discovered processes and effects, and our sales the veracity of its products’ claims. have been long-conditioned by by researchers. outlets will feature a display containing Thus, a strong brand is one that does not the well-known Nivea cream, thick and thermal plankton to demonstrate its lie and people will buy again. This is the luxuriant. Conversely, in countries As Lucien Aubert, director effectiveness. concept of ‘sincerity’ of which I spoke such as Brazil or the United States, of Biotherm’s development and earlier - and it’s a precious principle. the cosmetic standard is much more research laboratory explains : What makes Biotherm different fluid and light in texture. “Pure Extract of Thermal from its competitors ? A brand must be sincere and transparent Plankton stimulates the skin’s towards its clients – Biotherm has Which country self-defence mechanisms. Without doubt, our market position can established its marketing strategy on this takes the best ‘a strong Like probiotic food, it acts as be defined as follows : the most effective, principal. Let’s take the example of thermal care an anti-oxidant at the heart natural brand and plankton. This micro-organism has been in brand is one of its skin ? ‘In my opinion, that does not of skin cells, with bright, vital, the most natural, our products for decades - we could easily youthful skin the result.” a luxury effective brand. have used it as a selling point long ago. lie. This is Japan, without a cosmetic is This perfect blend But it took many years for our researchers the concept doubt. The a product that of nature and utility to discover its probiotic qualities, which is of sincerity : average Japanese says what it is the element that why only now can we truthfully inform our a precious woman uses hand-in-hand with the country’s culture, does and does really distinguishes customers about the lengthy research principle, between five in which hygiene, well-being and beauty what it says’ us from our process, when other, less-scrupulous in my opinion’ and seven skin- (both external and internal), are competitors. brands, would merely announce the care products paramount. The brands that discovery of another ‘miracle’ ingredient... daily, which goes Jérôme Stéfanski

52 – Together #07 March- April 08 Together – 53 Somewhere in Asia

After surviving the tsunami, India is now ready to reap the benefits China of a new generation. and India : Different paths to power

China and India have been the focus of much media attention recently – the former has double-digit growth, huge foreign exchange reserves, enormous foreign investment inflow and the imminent Beijing Olympics, while the latter is toe-to-toe on economic growth, enjoys democratic and religious diversity, offshore centres and great civilisations, constructions and monuments, but religious skirmishes are a ‘car for the poor’. still prevalent.

HERBAL HEALING, IT INPUT hat are the reasons MORE THAN Differences between the two countries for these two MEETS THE EYE also lie in the fact that while the Chinese success stories ? But there are more differences than management with Confucianism and have an economic history of herbal What do they have at first apparent. On the one hand, Taoism. medicine and optical lens technology, in common ? What there’s China, with its state-controlled the Indians are very strong in IT and makesW them so different ? socio-capitalism, while India has its India is a younger ‘modern’ country than cultural diversity. China’s knowledge caste system and democracy. China, and used its earlier years to bring of herbal medicine and acupuncture are To state the obvious, both countries have social, cultural and religious recognized worldwide, with many huge populations that are attracting China knew state-controlled communism diversity under control in a democracy, western devotees, thanks to the recent foreign and domestic investors with deep until 1978, when then-leader Deng Xiao notwithstanding its lingering caste ‘Return to nature’ and ‘bio’ hype. pockets in high numbers. China is home Ping proclaimed “To become rich is system. As such, it began its own to around 1.3 billion people, while India glorious” on his ‘Southern Tour’ of economic race later, but by no means In fact, this was the spur for one of recently cruised past the 1bn mark - the country. With that hugely publicised less eagerly or successfully. India the first weighty foreign investments while China still has a birth-control statement, the country began has always been in China in recent decades - Xian- programme, the ‘one-child policy’, an unprecedented 30 years of fast an important Janssen, a joint venture between India is leaving demography up growth towards economic stardom ; China’s herbal trade partner Janssen Pharmaceutica of Belgium to nature and culture. a race that was only temporarily hindered medicine and of the West, and a herbal medicine manufacturer by the Tienanmen Square student revolt acupuncture not least in Xian, China’s former capital city, What capitalist wouldn’t want to sell in 1989. Looking back, the Chinese knowledge are in spices and best known for its ‘Terra Cotta Warriors’. a ballpoint pen with a five-cent net profit already had a mercantile attitude, recognized textile fabric. Less well known is the level of Chinese to those two populations combined ? a trader and gambler spirit, dating back worldwide In its long history, expertise in optical lenses, which It could bring him, or her, up to 115€ many centuries. Even earlier in history, India’s religions has brought many medical equipment million in net profit. they perfected social and state have created manufacturers to the country.

54 – Together #07 March- April 08 Together – 55 AIRF_0802210_Tapis2_GB_165x230.qxd 18/02/08 18:59 Page 1 FHK • BAT

Somewhere in Asia making the sky the best place on earth

60 secs: buy your ticket 20 secs: choose your seat 30 secs: print your boarding card Take off quicker with www.airfrance.be

En route for India is the offshore centre of choice subsidies, doped with low domestic a business revolution ! for big business worldwide, particularly currencies, for as long as possible. An Auto for IT, call centres, software development Rickshaw on the streets and cartoons. The cultural diversity All of which sounds very positive, of Delhi of its people and their democratic so what are the challenges for freedom stimulate flexibility, team work the future ? As their economies race and creativity - this has not only led to ahead, it is vital that China and India the creation of ‘Bollywood’, making India keep control of inflation, ensure that the world’s largest film-producing nation, the added value of their economies but also to original business ideas, increases, and monitor and guide the such as the recent announcement demands of the ever-growing ‘well-off’ of a ‘car for the poor’ that costs section of the population for social only a fraction of even the smallest and democratic reforms - other large western vehicles. countries, such as Russia, Indonesia, Brazil, Vietnam and Turkey will not need Both countries have understood much encouragement to attack China the fatal attraction of their countries and India’s current dominant position through the sheer size of their domestic in the world economy. markets, and are making sure that Dave Deruytter foreign investors can only enter slowly but surely, giving local companies time to adapt while obliging foreign capitalists to create joint ventures with local companies to ensure a continuous ABOUT THE WRITER transfer of knowledge. Furthermore, Dave Deruytter works for both governments are trying to maintain an international bank and spent a system of import barriers and export several years in Asia.

56 – Together #07

Together Magazine • Version 2 • Visuel Tapis Volant - 165x230 mm • PP • Q • Remise le 18/02/08 • Parution le 24/03/08 FLASH Islamic art honoured A new exhibition hall dedicated to Islamic art, Art Of The Islamic World, was opened at Brussels’ Parc du Cinquantenaire Royal Museum of Art and History at the end of February. Measuring 52 metres in length, 14 metres wide and six metres high, and costing 2.1� million, the spacious, impressive new section was constructed between November 2006 -December 2007.

LIFE- STYLE SOMEWHERE IN EUROPE

Luxury fashion brands in Milan © Together Magazine Passion for fashion

The Milano Moda Donna Autumn/Winter 08/09 (Women’s Fashion Week) took place from 16th-23rd of February. Our Italian journey aimed to corner the latest fashion trends and to make the most of the sales in order to grab some great bargains. There was only one condition: we had to keep the travel costs down, so there’d be more money to spend in the Italian boutiques...

he starting point for our taken the shuttle from the Gare du Midi, shopping adventure was which has a direct link to the airport www.ryanair.com - we (10€ pp/one way). booked two Brussels to South-Bergamo return We were impressed by the service, Ttickets at the modest price of 76€, cleanliness and quality on the plane – including taxes. With our suitcases and the last of our negative empty, our spirits light and our wallets preconceptions about low-cost bursting we made our way to the brand- flying disappeared when we landed, new Brussels promptly, 90 minutes later in Bergamo. There was only South Charleroi After disembarkation, we made our one condition : Airport terminal way to the Sixt desk, THE low cost we had to keep at 6h, Saturday. car rental specialist (www.sixt.com). the travel The terminal has The keys to our ‘Smart For Two’ costs down, already been quite convertible were already waiting at SO there’d be a success, with the desk, and we smirked while more money its rather minimalist paying the meagre bill : 47€ for to spend in but very practical three days rental ! Thus, our goal, the Italian style. Brussels as spelt out in the introduction, boutiques... to Charleroi was was achieved – a return trip from by car, although Brussels to Bergamo + car rental we could have = €123 for two people.

60 – Together #07 March- April 08 Together – 61 SOMEWHERE IN EUROPE

would soon be re-opening, so we made Klein has a ten-metre window here. housing typical Renaissance galleries our way back to the centre of town. At Baume & Mercier, you will find world- that were the glory of Italy and, of course, famous Swiss watches, while at number 85, there are also classical style fashion The wide boulevards in Bergamo centre the popular boutique Dev offers boutiques. contrasted with the quaint little alleyways a large choice of leather luxury goods that took us up into the hills. If you do go including belts, lady’s slippers, wallets At the crossroads of Via Gian Mario by car, be aware of the parking-space and brand-name handbags such as Tod’s, Scotti and Via Silvio Spaventa, indicators - Italy has opted for a system Hogan, or even Fay. Before leaving contemporary-design lovers will be of parking signs painted on the ground. the street, take the time to stop at number blown away by the choice and quality Blue lines indicate tourist and visitor 58 : Twice, the ice cream parlour. There you that Anteprima offers - a true temple parking, yellow (of which there are will experience the most delicious glaces, of interior design offering well-known far more) are for locals’ use only. Our with magical flavours : Nutellone, Cioccolato, brands such as Varenna and Poliform. initial ignorance cost us a parking ticket Stracciatella, Fior di latte, Meringa, The Adjacent is Krugg, where the gentlemen of 22€ in Bergamo… I think we can all sodas are still on tap, just like they used to will find exactly what they are looking for agree that there are better welcome gifts ! be, but if that’s not your thing, why not enjoy fashion wise, with other brands on offer your ice cream with a glass of San such as Piombo, Zegna, Corneliani for Bergamo is the perfect town for window- Pellegrino, the famous local water ? clothes and Santoni for footwear. shopping, for several reasons. Firstly, the sales last longer than in Milan. A little further along, the road parallel Lastly, you mustn’t leave Bergamo At the end of February, shops frequently Milano by night to Via XX Septtembre, is the Via Broseta without going up the Via G. Triadoschi, advertise reductions of up to 70 percent. Moreover, Bergamo’s size is more manageable, which allows you to relax, without having to worry about missing any of the essential shopping areas. Lastly, shop and restaurant prices are generally Galleria Vittorio DAY 1 : BERGAMO Emanuele II cheaper than in the Milan metropolis. We drove towards our bed for the night - ten minutes later, having passed The Via XX Settembre is the main through the centre of Bergamo and shopping street, and is a pedestrian area navigated the narrow roads that led surrounded by picturesque houses in to the hilltops, we reached La Valletta, the Renaissance style. Luxury shops rub a beautiful three star guest house, with shoulders with well-known brands, and eight rooms of varying comfort : superior the local specialities aren’t left out either standard suite, from 85€ per night with – they’re usually to be found in multi- double bed and 5.50€ per person brand boutiques and specialist tailors. for breakfast (Via Castagneta 19, Città A good example of this is Boggi, Alta Bergamo, T. +39 (0)35 242 746, a fashion house founded in 1939, www.lavalletabergamo.it ). Above all, which makes made-to-measure three- the view over the valley was breathtaking, piece suits, starting at around 500€. as was the warmth with which The number of men’s and women’s we were greeted, not to mention the collections available at Sisley and Zara quality of the wine cellar ! over two floors is impressive, while in the Galleria Mazzoleni, the Mont After settling in to our room, we went up Blanc boutique invites you to purchase into the hills of the town and discovered a pen to make your work colleagues the timeless charms of a typical market : green with envy. At Lui-jo, madame the local cheese and olive bread truly will be won over by the creativity and revived us. Our shopping green light, refinement of the accessories and 14h30, was drawing nearer - the shops T-shirts, inspired by Snoopy, and Calvin

62 – Together #07 March- April 08 Together – 63 SOMEWHERE IN EUROPE

famous for its luxury shops such as within walking distance of public transport, a delicious cappuccino while gazing at impressive. At this time of year, it is not Trussardi and Max Mara. At number 38, and in a quiet area. By reserving on Mr Armani’s latest creations (Via Manzoni uncommon to see notices hastily pinned there’s a Biffi for you, which has sales www.lastminute.com, you can make 31, T.+39 (0)27 231 8680). A little further to windows announcing addresses for on big brands : Gucci, Dior, Moncler, the most of a standard double room and and we could have taken an aperitif in haute couture labels castings. Nor is it Lanvin, and Prada. breakfast from 70€, a reasonable price the no-less renowned Dolce & Gabbana rare to see superbly skeletal young for a four-star establishment (Viale Murillo Martini Bar (Corso Venezia 15, women crossing the road to get to them, In the evening, be tempted by a 9, 20149 Milan, T. +39 (0)2 4009 0095). T. +39 (0)27 601 1154). while their tender companions wait for fashionable aperitif at La Scala Café One piece of advice, however : them in their ageing rented Opel Corsas which offers live music, famous wines for longer holidays, a hotel with more After that, we crossed the road to enter with out-of-town number plates – again, and a variety of foods in a smart casual facilities and comfort may be more suitable. the beating heart of Milanese fashion : Italian dualism, town and country, rich ambience (Via Ponti 24, T. +39 (0)35 Via Montenapoleone. To the great and poor. 459 2555). Next, take the funicular that Having barely put our luggage down, happiness of our credit cards, we began links the hills with the rest of the town we took the road towards Serravalle and with DM Magazine, an outlet shop that It was already Monday afternoon and for an unforgettably romantic experience its large outlet centre. It was Sunday - offers designer clothes at paupers’ rates : time to get back on the road to Bergamo, (Viale Vittorio Emmanuele, T. +39 035 the only opportunity we had to get some D&G, DKNY, Diesel and even the to give back our rented Smart and take 236 026). This will give you access good bargains. after 45 minutes on the Belgian star, Kris Van Assche (Via our flight back to the flat country that we to the old city, choc-full of history and motorway we found the Mecca of good Montenapoleone 26, T. +39 (0)27 600 call home. We check our bags : our with a charming restaurant to boot : deals : Diesel, Hugo Boss, Moncler, 6027). The big designer names are all wallets are now very light, but our Il Gourmet (Via S. Vigilio 1, T. +39 (0)35 Prada, Dolce & Gabbana, Benetton, to be found in this street and surrounding suitcases fit to burst. While waiting 437 3004), where you can enjoy the Versace, Sisley, Bulgari, Calvin Klein, area : Celine, Chanel, Christian Dior, to get on the plane, I quickly call James, most fantastic linguini and delicious Trussardi, and also Nike, Bose, Yves Saint Laurent, Burberry, my editor, to explain my idea for an article regional cheeses accompanied by Napapijri, Nautica, Swarovski, In Milan, fashion Geox, Omega, Baldini, Valentino, concerning the recent announcement is everywhere…even a Tuscan Chianti. Baldinini, Asics, Adidas, Lacoste, where you don’t Ermenegildo Zegna, Iceberg, of Kosovo’s independence…and so back Cerrutti, Les Tropeziennes, Geox, expect it ! Corneliani, Jimmy Choo, Pomellato, to reality we go. DAY 2 : Milan Bric’s, Reebok, La Perla, Levi’s, © Together Magazine Alexander McQueen…it’s all rather Jérôme Stéfanski Some 45 kilometres and a toll of €2.40 Samsonite… they were all there ! Around separate Bergamo from Milan. Before 180 brands, all with sales of 30 to 70 we left, we heard much sniping about percent all year round. Enough to make the city : Milan is dirty, grey, industrial, you go doolally, at least for a day (Via cold, and expensive. Lies, all lies ! Milan della Modal, Serravalle Scrivia, T. +39 is majestic, rich in culture, warm and (0)143 609 000, www.mcarthurglen.it/ approachable. There is excitement on serravalle). every street corner, especially during fashion week. Businessmen in tailored Back in Milan that evening, we lounged suits hang around young models around the town centre, taking in historical who have come to try their luck monuments such as the famous Teatro in the castings organised by the alla Scala, the Duomo built by Napoleon Montenapoleone area’s big brands. in the 18th century and the sumptuous Fashion is everywhere, even places Galleria Vittorio Emanuele II, which where you wouldn’t normally expect it : houses boutiques of Louis Vuitton, church walls, phone booths, buildings Gucci, Mercedes Clothes, Berluti and under construction. Milanese dualism is Aqua Di Parma. Even at this late hour, everywhere ; the profane and the sacred, some shops were still open. We ate at a the handcrafted and the industrial are charming, warmed, canopied, terrace not cheek by jowl. far from Castello Sforzesco, the second most important monument in Milan after For our stay, we chose a hotel in the Duomo, created in 1368 by Galeazzo the San Siro district, where the famous Visconti. When we returned to our hotel stadium of the same name is the home we slept, our minds full of dreams…. ground for AC and Inter Milan, the city’s two legendary teams. The Best Western The next day, to savour our final Italian Astoria offers the advantages of being morning, we settled ourselves in the only a few minutes from the town centre, Emporio Armani Caffe, where we had

64 – Together #07 March- April 08 Together – 65 CLOSE - UP COVERAGE ‘I am at two with nature’ - Woody Allen ‘I believe in God, only I spell it Nature’ - Frank Lloyd Wright, architect, writer and philosopher. (1869-1959) ‘It’s a lot like nature. You only have as many animals as the ecosystem can support and you only have as many friends as you can tolerate the bitching of’ - Randy K. Milhollan, webcomic author ‘Climb the mountains and get their good tidings. Nature’s peace will flow into you as sunshine flows into trees. The winds will blow their own freshness into you, and the storms their energy, while cares will drop away from you like the leaves of Autumn’ - John Muir, one of the first modern preservationists (1838-1914) ‘Nature has been for me, for as long as I remember, a source of solace, inspiration, adventure, and delight ; a home, a teacher, a companion’ - Lorraine Anderson, author ‘What nature delivers to us is never stale. Because what nature creates has eternity in it’ - Isaac Bashevis Singer, author. (1904-1991) BACK TO

Our Back to Nature special feature is printed NATURE on 100 percent recycled paper. INTERVIEW Energy revolution

in Brussels we are preparing Climate Plan 2020 to traffic circulation problems that will be with all concerned parties most effective against air pollution, an (trade unions, employers, MPs) in issue that I’m working on with Brussels In an exclusive interview, Brussels Region Minister order to make Brussels a leading city Mobility Minister Pascal Smet. Evelyne Huytebroeck (Ecolo) sets out her vision of how in the fight against climate change. The most recent European study, to preserve quality of life and a healthy environment for What are the key priorities of Climate in 2004, cited some 1,100 untimely all Brussels residents. Plan 2020 ? Is your work advancing deaths directly or indirectly well? attributable to pollution. Now, the tally may be higher. A militant ecologist since 1982 and Yes, we’re making great strides. Of What counter-measures are being MEP since 1989, she has always strived, course, it’s obvious that the climate issue adopted? Will they improve citizens’ in her own words, “for more ecological is all-encompassing – food production, health ? How can we better prepare independence”. In order to explain for example, is also a considerable CO2- for ‘pollution peaks’? the nature of her work and her emissions source, just like transport or efforts towards a greener Brussels, buildings. But, as environment minister, The battle must be fought on two levels. the minister spoke with Together I believe that it is also important to stress When there are peaks, of course, about the objectives in place to make that we can all be part of the solution – and the Brussels Region is the only part of Europe’s capital a durable city this is the essense of the plan, which Belgium that will have an integrated landscape that reconciles economic I believe will make it a success. system as of next Winter, with alternate development and job creation traffic flow and even traffic prohibition with environmental protection and But FDF deputy Didier Gosuin last if the situation becomes too serious. But social justice. month deplored “the incapacity it is also necessary to combat, on a daily of the political world to take strong basis, pollution levels which, although not TOGETHER MAGAZINE environmental measures”. What in contravention of legal requirements, INTERVIEW do you think of his plan to reduce are neverthless unacceptable because Together Magazine : Where does urban speed limits to 30 or 40 km/h of their detrimental effects on people’s Brussels rank among European to combat emissions ? health. It is against this ‘permanent cities in terms of efforts to counter exposure’ that we must fight. And, if Evelyne Huytebroeck s Ecolo group leader the effects of climate change I think that if Mr Gosuin had perhaps we combat such ‘daily pollution’, there for 15 years, and by 2020 ? been more active during the past will also be far fewer ‘peaks’. co-president of the party 15 years, there would be less ground from 2002 to 2004, Evelyne Huytebroeck : Brussels will to cover. But let us not dwell on the past. But hasn’t the government refused Environment, Energy see very clear progress as early as 2010. I think it is a bad idea, because, in fact, to test the proposed alternated Aand Water Policy Minister Evelyne Thanks to structural reforms being it is at 50 km/h that traffic circulation system before its Huytebroeck, 50, is the first female installed to improve buildings’ energy ‘Brussels will vehicles are at their installation ? Why ? Ecolo Brussels minister. efficiency (70 percent of our CO2 see very clear lowest emission Huytebroeck has also previously been emissions), we will see a constant progress as levels, less than at Such a test is not necessary, insofar as responsible for Tourism, the French reduction in CO2. In order to anticipate early as 2010’ 30 or 40 km/h. In the plan has already been closely Community Commission Budget and the new standards to be set by the addition, it is analysed by our police – we don’t want assistance for handicapped people. European Commission in 2020, structural solutions to inconvenience citizens unnecessarily.

68 – Together #07 INTERVIEW I DON’T CARE It won’t stop me sleeping, but...

It is surprising the extent to which certain organizations devote time and considerable expense to studies with results Brussels Region has expressed 11th March. What effect will this have an interest in satellite road-tolls. Such on the environment? and conclusions that frequently seem far from convincing. a system is already operational in Recent cases in point were provided by certain ‘green’ Germany for heavy goods vehicles, The purification facility will be able investigations. But are they all pointless ? Maybe not... with a toll being charged for lorries of to purify 100 percent of Brussels’s 12 tonnes and more using the German waste water. Moreover, it will produce 15 road network. What options are being percent of its own energy and waste will 1 2 3 studied for Belgium and what would be recycled. This ultramodern station will be the environmental impact ? put Brussels among the cleanest cities in Europe as far as water is concerned. The rationalization of road use is a major issue with regards to the environment, Your motto is ‘Small actions, big and will be for the ten next years. We are results’. So, how should we contribute fully aware of the constant increase in to sustainable development ? road users and the distances they travel, and the health impact on health of this By taking small, simple actions that cost increase in traffic has many negative nothing and which do not reduce effects - just look at the pollution peaks comfort, individual energy consumption The number of Dutch GOING DUTCH... mood. However, it’s not all bad news – people who travel in Winter ! Toll systems are being can be decreased by at least 20 percent ! from Belgium Travel agency ebookers.nl have noted customers generally have a very positive introduced in many countries, with This is enormous, particularly when you and Germany has a sharp increase (around 51 percent) attitude towards the vegetable, even though increased London undoubtedly the best-known look at how energy prices are rising. in the number of Dutch holidaymakers only one interviewee in five indicated that example. All European countries will More and more people are joining Consumers’ departing from Belgium and Germany he or she preferred large carrots... knowledge of carrots introduce them eventually - its inevitable. the Energy Challenge - it is very simple : seems hazy in recent weeks. One suggested I believe that the most effective method www.defi-energie.be explanation is the introduction of an air BELGIUM URGED Be eco-friendly, would a GPS toll system, which would wash your clothes tax to compensate for aeroplane pollution, TO WASH AT 30°C take all desired paremeters into account, Finally, is Brussels undergoing a full at 30°C imposed by the Dutch state, which is Environmental organization Ecolife has such as the vehicle’s pollution, the hours energy revolution? being applied to reservations from 1st July launched a nationwide advertising during which travel takes place 2008. The cost ? 11.25€ for European travel campaign, Passez à 30°, urging (ie during peak hours or not), whether I certainly think that things will never be and 45€ on intercontinental destinations, all Belgium to wash clothes at 30°C. the journey could have been made the same again after this legislature. but it applies only to passengers departing Modern detergents can clean well even by public transport, the vehicle’s Thanks to our ordinance on the energy from the Netherlands. Holidaymakers who at low temperatures - washing at 30°C environmental performance, and so on. performance of the building industries, leave from Brussels, for example, save 45€ instead of 40°C is the most economic ‘This The system could thanks to public-awareness campaigns per person... and green way of getting garments ultramodern initially be applied to and the financial assistance that we’ve clean, equivalent to an energy saving HGVs in 2012, to offered, Brussels has already partly caught CONSUMERS of around 33 percent per wash ! If such station will evaluate its up with other large European cities. AND CARROTS a reduction were implemented in every put Brussels effectiveness. Ludivine Nolf A study undertaken by CRIOC has wash across the country, the energy among the announced some worrying news : savings would be equivalent to more cleanest cities The new water consumers’ knowledge of carrots seems than 500,000 hearth-fires over one year, in Europe’ purification facility With thanks to Evelyne Huytebroeck hazy. In fact, certain perceptions are and would represent around a tenth of for north Brussels and her cabinet for their assistance. downright wrong, such as the belief that Belgium’s ‘green’ energy. went online from http://evelyne.huytebroeck.be/ eating carrots assists tanning and improves Jérôme Stéfanski

70 – Together #07 COACHING SESSION Spring- clean your life

Our life-coaches, highlighting cases from their profession, show how nature and nature’s renewal can be a source of well-being and recovery.

Burn-out he man who sat in front His wife, fed up with waiting for him is worse when it’s not recognized of me had been there and to come home and fall asleep, dog- tired, as such done that. As a public stayed with him for the sake of the children, servant and financial as she said, and for the generous money wizzkid, he had always he had always brought in, as he thought. Tbeen used by his superiors as their He supposed she had a lover. He could favourite trouble-shooter and fixer. not even be angry any more. He had tried getting better by playing golf, BURN-OUT climbing the Kilimanjaro, seeing gurus, The past 20 years he had opened more doing a six-day workshop about secret closets than he could remember, The Challenge of Leadership at being very much aware that most of what Fontainebleau and recently a wellness- he might discover would have to stay cure in a very expensive Alps spa. strictly sub rosa. He had served faithfully There, there was a famous cook, - the usual 14-hour day, six days a week, two politicians, an opera singer, 100% availability 24/24. But, at 44 he a writer and himself. His rigid, unhappy, had stumbled into a burn-out that he had reserved and desperately persevering not recognized as such. He had been Capricorn self. treated for depression with medication after medication, until one seemed to At 46, he looked much older than his work. It had one disadvantage, however. age. His shoulders were stooping and After a year of treatment, it had left him pulled up 5 cm too high. His gaze was impotent. Not only vague, his hands were restless. I proposed physically, He hardly finished a sentence before that he buy the but also fading out in inaudible mumbling. most expensive psychologically : What brought him here ? His oldest orchid in town, his senses, feelings daughter had suggested that he should and observe it and emotions maybe see a female coach and had every day for were flattened, his found me through word of mouth. five minutes contact with What could be a good outcome of his the world around coaching ? He lifted his head, and said : him dulled. “To stop with the pills.”

72 – Together #07 March- April 08 Together – 73 COACHING SESSION

What I like, and frequently recommend in a confident frame of mind before to ‘coachees’ is to take time to go for the show started. a walk or a ride, alone or with partner, and to simply smell, feel, listen and look It’s also interesting to link this with at nature and its beauties. the power that endorphins have on your state of mind – these are the natural It also provides an opportunity to opiates that your body produces concentrate on feelings. Look at your inner to control pain and generate pleasure. you : do you feel renewal in your body, life and soul ? Have the lengthening daylight They are naturally released when you hours, warmer days and blooming of the exercise. But, because they are trees and flowers had a positive effect ? So neuro-transmitters, they also create more why not just enjoy it ? Forget, connections in your brain, so they make for a moment, those when, why and where you more intelligent - why wait ? Go for questions ; get out of your daily routine a walk, preferably outside, to breathe and those overheated offices and homes. some fresh air and to feel nature’s rebirth. Discover the green world outside and take You’ll discover a new you. some time to care for yourself. CHERRY PICKING Look at FOLLOW THE MOVEMENT orchids and bought two: one for his wife, WALK OF LIFE In Japan, the coming of the cherry an orchid, to observe I knew it would be to no avail to continue one for him. Apparently, this new passion It is well known that when you have blossom is a very important celebration one’s soul ? with the classic coaching approach. amused her. She asked to look throught a problem, taking a walk of at least and is an official bank holiday - from early He had come for something different. the magnifying glass as well. Of course, 15 minutes helps to distance yourself from March until April, the Japanese eagerly But what? And then I remembered what some additional coaching was needed the situation. It means that you’ll be able await the official announcement of the Johannes Benedict Schmidt, with to make him discover that there is almost to look at it from another point of view, like opening of the flowers. Once the sacred whom I trained, repeatedly said : “Follow always at least one other option. He got a spectator and then easily and clearly moment arrives, they rush to the parks the movement.” Instead of inviting him a grip on his ‘lifescript’. He did some define the problem, the obstacle(s) and to celebrate Hanami, spending the day to walk around, head in the air, sniffing constellations. He cleaned his body eventual solution(s). A short stroll is also under a cherry tree, eating, drinking sake Spring, I proposed that he buy the most with herbs. He started photographing a good habit to get into before important and singing with family, friends and expensive orchid in town, and observe it his orchids, and then drawing them. meetings, presenting a conference, or colleagues. Companies send out new every day for five minutes. If he wanted to In a room full of Cattleya’s, Dactylorhiza taking an important decision. You’ll be able employees to reserve the best places stoop and look down, he would at least and Aspepidendroides, he fell in love to focus on your area of concern, and put under the trees. So, what could be so see something beautiful. A week later, his with his wife again. the rest into perspective. important for a nation to celebrate cherry first comment was that the flower’s style blossom when they only have ten official was “pretty penis-like”. The tiniest of Today, he is a much-prized consultant A good hike Elvis Presley, for example, would always holidays ? Could it be the magic of Spring smiles that accompanied his remark who can afford to pick and choose his in Spring is put his dressing-room trailer a 1,000 and nature, perhaps ? a perfect way made me think that he might very well clients. And when his head is still slightly to get your problems yards away from the stage or arena already be on the path towards healing… bowed, he now has a very attractive way in perspective to allow him a small walk and put him So, does walking now seem an obvious of looking to one side with the tiniest of thing to do ? I’m glad to hear it. He described the incredible texture smiles, that he discovered while looking Enjoy, and remember that in Belgium of the white petals, the intricate form at an orchid for five minutes every day. we celebrate Spring by offering a small that the flower created to fool insects. Josephine Overeem bouquet of sweet-scented daffodils. He had been on the internet and bought Muriel Troonen a book about orchids and the strongest magnifying glass he could find. And then THE writer he looked up at me and said: “It is as if I Josephine Overeem, 62, THE WRITER observe my soul.” Each day, he said, he is a professional ‘life coach’. Muriel Troonen, who will be 40 was looking forward to those five minutes, She works both with companies this year, is a professional life almost obsessively. to instill a lasting coaching and job coach. She works with culture and also offers people to develop happiness in After three weeks, he started forgetting individualised therapy. their private lives and jobs. Her to take his pills. After two months, he still Her motto : “There is always favourite expression: “Be kind to trawled the internet to find exceptional another choice.” yourself and pamper yourself.”

74 – Together #07 March- April 08 Together – 75 BACK TO NATURE The colour of money ?

When was the last time you bought something that did not claim to be ‘eco-friendly’, ‘bio-certified’ or from a ‘sustainable source’ ? As consumers strive to ensure that they are not polluting or increasing their ‘carbon footprint’, manufacturers produce more goods to support this burgeoning market. But are they taking advantage of ‘green’ intentions ?

The Levi’s Eco line n Belgium, the range of ‘bio’ and to play their part in reducing waste © Levi’s foods and similar products and lowering greenhouse-gas emissions is increasing every year, with will be even greater. ‘green’ Belgians spending more than 300€ million annually. GREEN DAZE IOrganic goods are made with strict limits There is a problem, however. Some on the use of pesticides, chemical companies use carefully crafted wording fertilizers and genetically modified crops - or simply lie in order to persuade you their production is also scrutinized to choose their product, and not only by independent testing and regulation the multi-national giants so hated by and products that conform are awarded environmental lobbyists, either. For the ‘Biogarantie’ label, so the consumer example, not far from where this writer can buy with confidence. used to live, the local car-breaker’s yard recently changed from being ‘Bob’s Since February 2005, the Kyoto Protocol Scrap Yard’ to ‘Bob’s Automotive has been in force, obliging United Recycling Centre’. Same place, same Nations countries to reduce greenhouse- staff, but infinitely better for Bob’s green gas emissions, such as carbon dioxide credentials, wouldn’t you agree ? and fluorocarbons. The USA famously signed the Protocol without ratifying it, This selling approach has become but has now joined the rest of the UN in known in environmental circles as supporting Kyoto’s successor, discussed ‘greenwashing’, a portmanteau of in December 2007 at the Climate ‘green’ and whitewashing, and is Change Conference in Bali. Now that defined by the Oxford English Dictionary practically the entire planet is committed as:”Disinformation disseminated by to change, the onus on consumers an organization so as to present an to buy environmentally friendly products environmentally responsible public image.”

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Greenwashing can take many forms. Multinational corporations may focus LEVI’S ECO – GREEN JEANS their advertising and public relations This season, you can even sport output solely on how they are looking the latest addition to your denim after the future of the environment, while collection with justified ecological shifting attention away from their pride - Levi’s jeans are in environmental sins of the past and the news again, with the recent present. Consumer products can use announcement that their Levi’ s the ecological angle to coerce the would- Eco line has been granted be green shopper - they may claim that the EKO-Sustainable Textile logo their product is CFC-free or carbon by Control Union Certifications, neutral, for example, often without hard a biological production control evidence to support such claims. and certification body recogized at the highest international levels. The oil industry has long been the pariah The logo confirms that, during of the green movement, so the companies all stages of their manufacture, need to find ways of making themselves Levi’s Eco jeans respect European seem ‘greener than green’. Chevron regulations for the bio-renewable is one such example. In 2007, they ran productions of textile. In short, a series of poster advertisements and the jeans are manufactured from double-page spreads in newspapers and certified bio cotton, with buttons magazines. The message was simple : made from coconut shells and ‘Will You Join Us ?’ The adverts took the non-galvanized metal. In addition, form of impartinga simple statistic relating Lev’s also guarantees that all to environmental issues: “By 2030 workers involved worldwide in the number of cars in the world will the production of the jeans receive increase 50% - so why should you care ?” thorough training and that their was one such thought-provoking work condition conform to statement. And, if this piqued your the highest ethical standards. curiosity, a website was on offer to which Be seen in your jeans – be green ! you could navigate for more information. For more information, go to The site itself (www.willyoujoinus.com) is www.eu.levi.com Greenbacks : Unfortunately, cars are designed with Being eco-friendly still running and is full of information about can be highly an average life expectancy of ten years. GOING GREEN ONLINE biodiversity, sustainable energy sources lucrative In financial terms, that’s another $162. Did you know that your internet and energy-saving tips. This is produced Even if, as a Volkswagen driver, you paid searches can now be put to use by the very company that spends billions OFFSETTING THE TRUTH ? up to look green, you’d still have to wait financing humane and environment of dollars every year extracting non- Cars have a huge negative impact on 100 years before ‘your’ tree had soaked groups? That’s exactly what sustainable fossil fuels from the ground. the environment but are also a vastly, up the carbon of a single year’s motoring. www.ethicle.com, the first Worse still, Chevron is awaiting a verdict in profitable business. Volkswagen ran When trees die, they also release completely ethical search engine, the Ecuadorian courts for allegedly illegally a 2007 advertising campaign in the a percentage of their stored carbon back is now offering. The site, dumping 18.5 billion gallons (70bn litres) United States, promising to ‘offset’ into the atmosphere which works for causes as d of toxic drilling waste into the Amazonian the carbon emissions of each You’d still – so perhaps iverse as Amnesty International, rain forest between 1964 and 1992, of their cars bought for a full year after have to wait offsetting is a good The Red Cross, Greenpeace causing untold environmental damage purchase. The initiative was launched 100 years choice of word. and the WWF, will make a and seriously in association with The Carbon Fund, a before ‘your’ contribution of a centime for Is Chevron compromising recognized non-profit company based tree had GREEN EVERY GOOGLE SEARCH really the health of in the US that seeks to reduce global soaked up GIANTS made for an NGO of their users’ a company at the populace. carbon emissions. In order to offset the carbon It isn’t all bad news. choice. Thanks to its official the leading So, is Chevron the carbon, a tree would be planted by of a single International partnership with the world’s edge of the really a company The Carbon Fund and Volkswagen would year’s aviation accounts biggest and fastest search engine, eco -movement ? at the leading cover the cost. So, for an $18 investment motoring for between four Ethicle guarantees effective edge of the eco- at no cost to the purchaser, consumers and nine percent of and fast results. movement ? could drive away with a clean conscience. the climate-change www.ethicle.com.

78 – Together #07 March- April 08 Together – 79 BACK TO NATURE

impact of global human activity and, at The colour and ordnance to armies around GUIDE TO GREENWASHING least until the end of its first commitments of money… the globe has their own initiatives A handy guide is the Six Sins in 2012, will not be subject to the Kyoto to prevent unnecessary environmental of Greenwashing, produced by Protocol. Reacting to this and to harsh harm. They are manufacturing troop Terrachoice, one of America’s criticism from environmental groups, carriers that can be powered by either largest environmental marketing British Airways in February began an diesel or electricity and are working agencies. initiative to mitigate the effects of carbon towards producing a completely lead-free emissions from their flights. As well as the bullet. They also stopped using depleted The hidden trade-off : now-standard reforestation schemes, the uranium in their weapons as long ago Paper that claims to be recycled company is funding the construction of as 2003. or containing recycled content alternative power sources in developing but with no information on countries, such as wind farms in China So, what effort can consumers make to how its manufacture affects and hydro-electric powered factories ensure they’re getting a green deal ? the environment. in Brazil. It is also funding University Well, something that we all do at least of Cambridge research into eliminating once a week is shop for food. There is a No proof : carbon dioxide emissions from aviation. huge market for bio and environmentally Products that claim energy In addition to their ‘Help Us to Help You’ friendly products, but their labelling efficiency or environmentally approach, BA encourages customers can be confusing, so some research is FORET DE SOIGNES GETS friendly manufacture with no to pay a small additional sum on top of necessary. Logos such as Biogarantie, 1,450 EXTRA TREES verifiable sources to back up their flight costs to offset the environmental The Soil Association and the Marine On the 23rd of February, building their claims. effects of their journeys. The money Stewardship Council have been around heating specialist Informazout will go towards their carbon offsetting long enough to be instantly recognizable, asbl, in collaboration with Vagueness : projects worldwide and constitutes but be careful not to be conned environmental protection agency Beware of wording such as a very small percentage of the price. into thinking you are a supermarket eco- Natura Belgica, planted 1,450 ‘green’, ‘earth-friendly’ or Based on their current figures, they warrior by misleading labelling. trees (covering a full hectare) ‘natural’. These terms are estimate a journey of 1,100 km will cost in the Forêt de Soignes. often used to confuse the around €6. Luckily, you live in Belgium. This country consumer. is justifiably proud of its green credentials, Informazout President Thierry There are other global companies that set including its bio-farming, its well-regulated Van Coppenolle rolled up his Irrelevance : the standard for what is achievable in labelling systems and a plethora sleeves along with many local If you are told that your kitchen reducing, reusing and recycling. of renewable and sustainable energy volunteers and their children detergent is ‘CFC-free’, ask InterfaceFLOR, a global flooring company projects. But what you perhaps didn’t to plant the trees, in order to yourself if it ever contained CFCs. picked up the 2007 Green Apple award know is that the country is also a world renew and diversify a section of for environmental performance thanks to leader in another respect – the amount the Forêt de Soignes, as part The lesser of two evils : its continuing efforts to counter all negative of sulphur dioxide emitted per populated of Informazout’s environmental Organic cigarettes may be a good impact on the environment within the next area. Latest figures put Belgium firmly policy. choice for the environment but twelve years. They take every factor of at the top of the table, at 21,390 tonnes the health issues and pollution business into account, from insisting on t per capita. It also ranks 12th in the world Thierry Van Coppenolle declared : factor nullify any benefit. he use of electronic documents whenever for carbon dioxide emissions per capita, “This year will be about possible to eliminating all waste from the only four places behind Canada. economical and environmentally Fibbing : production process. Their cardboard waste, This, together with seven nuclear power friendly energy consumption, Also known as ‘lying’. for example, is shredded and used on farms stations supplying a population of only and the combination of our high- Unscrupulous companies for animal bedding – then it is sold on and around ten million people brings the output oil-fired boilers and may use one or more of composted. Such is the impact of this green issue into a much sharper focus. renewable energies such as solar the recognizable environmental company its CEO, Ray Anderson, was The global problems of waste, energy can play a central role. Moreover, logos to support their claims named an ‘International Hero of the efficiency and sustainable production our combination of oil-powered of eco-friendliness. A quick Environment’ by Time magazine in 2007. are also obviously a problem for Belgium heating and solar energy search on your favourite search – and something that we must all also reduces CO2 emissions.” engine is all that’s needed And the good news doesn’t stop there - do something about. For more information, go to to verify. BAE systems, suppliers of weaponry Colin Moors www.informazout.be

80 – Together #07 March- April 08 Together – 81 BACK TO NATURE ethical investments

In recent years, there has been increasing interest ost people are happy HOW DO THEY WORK ? in issues such as climate change, poverty, fair trade and to invest through The difficulty in selecting this kind human rights and this continues to create demand funds since they lack of investment is that no two people have the time and facilities identical views on what is really ‘ethical’ for ethical investment opportunities. to do the necessary and no two ethical funds will share Mresearch into individual companies. exactly the same standpoint. There are now around 100 green and ethical funds in the UK alone, with For example, some people could well estimated investments of around 12€ billion. consider alcohol as having such magical or medicinal properties that puts it Recent years have seen a fourfold on a par with penicillin, while others increase in the number of ethical funds. consider it to be a plague on society. This has lead to greater diversity and Exaggerating just a little, one can the availability of new thematic funds imagine an intense debate raging on focusing on issues such as renewable the subject of the acceptability of energy, sustainable investment, human biodegradable land mines, or even rights and even religious beliefs, free-range mink farms. in the form of a range of funds for Islamic investors. The conclusion is that, unless your interest is of a very specific nature, Green and ethical investment funds you will probably have to settle for should certainly be considered as an a fund that has a generally ethical option if such issues are of concern. approach. Conversely, if a very specific inclusion or exclusion policy is required, WHAT IS AN ETHICAL FUND ? then far more time must be spent on Like all funds, ethical funds pool together research and advice. the money of hundreds of investors Unless your into a single Approaches to ethical investment vary fund, which in according to different strategies. interest is turn invests in The three main ones are based on of a very the stock market a policy of screening, preference or specific nature, in accordance engagement. These strategies can be you will with ethical used in combination or alone: probably have principles. to settle for A range of - Screening is when companies may a fund that has different social, be included or excluded from a fund’s a generally environmental portfolio because of their involvement ethical or other ethical in certain activities deemed to be approach factors influences negative, such as heavy polluters, the choice Winds arms companies and animal testers ; of change of investments. or positive, based on contributions to

82 – Together #07 March- April 08 Together – 83 BACK TO NATURE

society and the environment such directors will listen to the opinions playing your part by investing in a socially as companies providing waste and of shareholders that attend annual responsible manner. If you are interested WHEN GOING GREEN PAYS recycling services, promoting fair trade, meetings particularly if they hold in ethical investment a qualified financial In Belgium, the Triodos Bank is organic farming or renewable energy. substantial voting rights in the company. adviser can help you with your selection. the only financial institution that Using shareholder votes to support or invests its savers’ and investors’ - A preference or best-in-class approach even table resolutions concerned with Graham Reid funds only in companies and applies social, environmental and a company’s social and environmental projects that are both profitable ethical guidelines to give a preferred behaviour may not achieve a majority and sustainable. The bank’s 2007 selection when all other factors are vote, but the significant support they turnover was 431€ million, equal. For example, this kind of ethical do get raises awareness of the issues a rise of 24 percent compared fund might apply criteria that enable with shareholders as well as with the with 2006. Its portfolio increased investments in the oil and gas sector, company itself. The WRITER by 25 percent, to 186€ million, but limited to those oil companies Graham Reid is director of and customers’ deposits increased that have a better record on the The apartheid regime in South Africa Classic Financial Solutions NV. by 23 percent, to 415€ million. environment and human rights than accelerated interest in ethical investment Brusselsesteenweg, 321 The net profit, of 1.5€ million, their rivals. in the 1980s and a number of companies 3090 Overijse is a rise of 16 percent. were persuaded to close down - A third approach is where the fund their operations. manager actively engages in dialogue with companies to encourage them Occupational pension schemes are to adopt the best social and now required under UK Law to say environmental practices. This whether they take account of any social, Introducing Classic Financial Ad. can involve meetings with senior environmental or ethical factors when Solutions N.V. management and voting at relevant deciding what stocks to invest in. annual general meetings. Pension funds are by far the largest group Living in Belgium, you face a range of financial issues and decisions for which local advice from an organisation with of shareholders and have considerable 321 Brusselsesteenweg relevant professional experience is best. INFLUENCING CORPORATE influence over companies, so they 3090 Overijse BEHAVIOUR ? could be a major vehicle for driving We have provided independent financial advice specifically Contrary to what one might think, improvements in corporate behaviour. designed for the individual expatriate since 1991. We are Regulated by the Banking the engagement choice seems to offer also founder members of the One-And-All network of Commission C.B.F.A. the best option for really influencing HOW WELL DO THEY professional advisers, offering an indispensable and really number 41241) company PERFORM ? useful range of services for expatriates Pension funds managements. There is little evidence to suggest that Our multilingual staff has been trained to understand your Tel : + 32 (0)2 687 31 31 are by far In the first two ethical funds generally perform worse needs and we will be delighted to help you to build Fax : + 32 (0)2 687 59 87 the largest cases the shares than others. Companies that are run your personal financial security through sound planning. Email : [email protected] are already in on ethical lines tend to be well run in all Initial consultations to clarify your personal goals are free www.classic-fs.com group of other significant areas and so produce shareholders issue and, while of charge. systematically good results. However, economic Classic Financial Solutions N.V. and have refusing to buy conditions can have an influence on considerable shares in a non- the relative performance. If ethical funds influence over ethical company specifically decline to invest in a booming companies, so may have a small investment sector because it is they could be effect on the share ‘non-ethical’, they may find themselves a major vehicle price, it will not performing less well than both their for driving carry much weight less scrupulous peers and any index improvements with an otherwise of which that sector has become a major in corporate successful constituent. Unfortunately, having behaviour company whose convictions may then have its price. shares are always However, it may be small price to pay in demand. for the comfort of knowing you are AD

84 – Together #07 However, there is evidence that company March- April 08 Together – 85 BACK TO NATURE Going for good road manners

A survey, Courtesy On The Road, was carried out by TNS Opinion in 12 member states between December 2007 and January 2008 for Responsible Young Drivers, a foundation promoting road ettiquette. IT`STIMETORELAX

he aim of the survey, Among the different types of aggressive -ORETHANJUSTASPLENDIDLOCATIONTOORGANIZE which involved behaviour experienced, lights-flashing YOURMEETINGSORACCOMMODATEYOURGUESTS Portuguese, Polish, is by far the most widespread in THE#HTEAUDE,IMELETTEOFFERSYOUITSYEARSOFKNOW Dutch, Luxembourger, Luxembourg, France and Belgium, HOWANDEXPERIENCE!TEAMOFEXPERTS DEVOTEDTOYOU Irish, French, Greek, but appears to be relatively rare TEstonian, Czech, Bulgarian, Austrian and in Estonia and Portugal. BALNEOTHERAPY3PAWITHBEAUTYANDWELL BEINGTREATMENTS Belgian citizens, was to increase drivers’ BEDROOMSINCLUDINGBEDROOMSWITHAIRCONDITION understanding of aggressive behaviour Sophie Van Cruchten ING ANDFULLYEQUIPPEDMEETINGROOMS on the road, analysing in particular the relation between drivers’ self-perceived To see the full survey results, FREEPRIVATECARPARKFOROVERCARS courtesy, their level of irritability towards go to www.courtoisie.be FREEINDOORHEATEDPOOL FITNESSROOMANDTENNISCOURT fellow road users and the offensive behaviour to which they had been /NLYMINUTESFROM"RUSSELSVIATHE%MOTORWAY recently subjected. EXIT  Drivers’ experiences vary greatly from Responsible Young Drivers (RYD) country to country, from a little more is a road-safety association for than half of respondents in Poland feeling 17- to 29-year-olds that organizes that aggressiveness on the road has more than 300 campaigns every increased, to nearly nine in ten in Bulgaria. year in discos, schools and public/ private events. The association It would appear that good manners behind is represented across Belgium, the wheel are with a network of more CHTEAUDELIMELETTE RESORTSPA It would prevalent in than 600 voluntary branches. RUECHARLESDUBOIS|B LIMELETTE|WALLOONBRABANT|BELGIUM appear that the Czech Republic, A Belgian initiative that’s 4+ |&+  SALES@CHATEAU DE LIMELETTEBE WWWCHATEAU DE LIMELETTEBE good manners where a clear spreading across the EU, | behind the majority of drivers RYD has many of its projects wheel are (60%) said that subsidized by the European prevalent they had not Commission, such as in the Czech suffered aggressive the European Road Courtesy Republic behaviour from other Day, which took place on motorists in the past 22nd March 2008. twelve months. www.ryd.be

86 – Together #07 March- April 08 Together – 87

LIMELETTE Annonce Together 04.in1 1 1/17/08 2:32:24 PM BACK TO NATURE Keeping tabs on the environment

The recently introduced ban on smoking in public places and environmental protection come together to create a simple, effective and innovative concept : ‘GreenDMedia’. Allow us to explain...

t is now impossible to walk plan. The (rather ambitious) brief was to around Brussels without noticing create an advertising display that fulfilled them - most often, outside the function of an ashtray, but didn’t look fashionable bars, restaurants, like one. After a few months of research, hotels and other businesses the ‘GreenDMedia’ was complete and Iin the town centre and periphery. the first advertising campaign launched Since the beginning of 2008, they’ve in December 2007. spread like wildfire in public areas, almost like a new variety of street furniture – QUALITY ADVERTS Nicorette advertising outside buildings. This has gone so far in order to begin developing the displays campaign outside where once there were public ashtrays, “One Second [Dutch mints] was the first Le Toucan restaurant that even non-smokers have started going in other member states. outside with smokers.” The phenomenon now there are ‘Filter Collector Displays’ ! product label to have any confidence in © Green-D-Media us,” Gauthier explains. “Laurent Mercier, has been dubbed ‘smokelising’, a blend ENVIRONMENTAL BOOST A GOOD BET, NO BUTTS the manager of the brand, was like of smoking and socialising, which in turn As the name suggests, the Filter A year ago, when Gauthier a coach to us; he offered a lot of advice has led to ‘smurting’, a term developed by Collector Displays are repositories Van Reepinghen and Pierrick Halflants and his support was crucial. marketing men to characterise the act of for cigarette butts, which thus make were chatting about the community spirit Moreover, the product that was being flirting during a fag break. the job of street cleaners easier. engendered by simply smoking outside promoted was perfect for the concept After they are collected, the filters are ( a restaurant, they of GreenDMedia. Nicorette was LIMITLESS BUSINESS incinerated, just like non-recyclable The rather could scarcely have the second big sponsor to support us. Today, GreenDMedia has more than 500 rubbish. As Gauthier proclaims : ambitious) brief imagined the end Other brands followed, such as T ‘booths’ in Brussels, offering campaigns “This incineration is actually beneficial was to create result. Over élé Bruxelles, Bruxelles Propreté and for one week, 15 days or a month. to the environment because it releases an advertising the course the media group Sud Presse.” In April, a national network will be important gases which are a source display that of several months, launched, with 1,200 displays in of energy. We want to go a step further fulfilled the the idea grew in SOCIAL PHENOMENON the north and south of the country. by making these displays from natural function of the minds of the “Socialisation is at the heart of our For now, HORECA establishments are materials, but there are still obstacles in an ashtray, two entrepreneurs, approach,” Gauthier adds. “As in other the main targets, but in future other our way, like making them strong enough but didn’t and what had countries after the ban on smoking in niche market will be added: hairdressing as well as inflammable.” look like one begun as a joke public places came into effect, the same salons, businesses, schools, sports Jérôme Stefanski soon became has happened in Belgium; the creation of clubs. A European patent will then be a lucrative business a community of people who congregate Gauthier and Pierrick’s next goal, www.greendmedia.com

88 – Together #07 March- April 08 Together – 89 Temptations Green 1 2 3 4 attitude After the season of snow flakes comes the bloom of budding flowers - everyone has a craving for nature. 5 6 7 8 Mint, pistachio, emeralds and lawns, the spirit is definitely green.

FOR HER

2. LONGCHAMP Fashion designer Longchamp revisits 9 10 11 12 the legendary handbag designed for Kate Moss in an attractive grass- green hue. 490€, www.longchamp.com

3. VAN CLEEF & ARPELS A Premier Bouquet with green motifs : a fine and delicate foliage, expressing tenderness and the harmony that binds women to nature. Eau de toilette spray 100m l: 74€ www.vancleef-arpels.com

4. MARIELLA BURANI The renowned Italian designer has 7. LAFONT by IKEA’s ergonomic pillows, merged fabric and leather for these Glamorous glasses, to see the green which react to weight and body heat. patterns with their delightfully ‘retro’ tone. side of life. From 5.99€ 208€, www.mariellaburani.com Vence : 180€, www.lafont.com www.ikea.be

5. DE GREEF 8. FABIENNE DELVIGNE 11. HABITAT A pure Art Deco mounting - the emerald Designer Delvigne tips her hat Silk flowers, for those who don’t have (± 8.00ct) is superbly held by white to turbans. green fingers ! gold rings encrusted with diamonds Bardot: 380€ 9.95€, SONIA RYKIEL (± 1.25ct). www.fabiennedelvigne.be www.habitat.net A slice of the Spring-Summer 2008 Classic Collection : 19,680€ collection, demonstrating the sheer www.degreef1848.be 9. ANNICK GOUTAL 12. CONVERSE elegance of Rive Gauche fashion. A shower of pure softness from From the Retro collection, this bag, www.soniarykiel.fr 6. KIBIO Petite Chérie. A sunflower oil and hewn from ultra-flexible vinyl, Smooth your unbecoming wrinkles vitamin E cocktail. has an air of luxury and is also easy 1. KENZOKI and lift the delicate skin around 200ml : 45€ to wash. How can you resist ? Fresh Frosty Bamboo, a beautiful, the eyes with Sérum Intemporel pour www.annickgoutal.com Converse Retro revitalising, stimulating body moisturizer. les Yeux by Kibio. Patent-Bowler-Bright : 200ml : 40.68€ 42€ 10. IKEA 49.95€ www.kenzoparfums.com www.kibio.com A cocoon-like atmosphere is provided www.converse.com

90 – Together #07 March- April 08 Together – 91 Temptations

1 2 3 4 On the podiums and elsewhere, the trend is towards ‘green’. The ideal moment, then, to ‘Spring’ back to life...

5 6 7 8

with aromatic fern in Pasha, an essential parfum suggesting serenity, control and restraint. Eau de toilette 50ml : 47€ www.cartier.com

3. PUMA Relax (or play) in style with Puma’s 9 10 11 12 latest trainers. Puma Basket : 75€ www.puma.com

4. PEPE JEANS Very clearly green – a beautiful aged-leather belt from Pepe Jeans. 45€ www.pepejeans.com

5. CONVERSE Always quick off the starting blocks, Converse adopts the season’s colour. 64.95€ www.converse.com 9. LA AMARARILLA 11. NALU 6. MARC O’POLO DE RONDA LA Coca Cola announces its latest FOR HIM A resolutely stylish, simple and Among the leaders in cuisine, energising drink - Nalu carries masculine watch. health and design, Phillipe Starck an extra caffeine boost, and also Prices on request has propelled this olive oil onto provides essential ‘pick-me-up’ Hugo Boss Green www.marc-o-polo.com the international market. vitamins B3, B12 and E. A classy Collection A treat for the taste-buds, easy on product, with packaging to match. Here’s a fine way to be in perfect 7. RENÉ FURTERER the eye, and above all, good for you ! 25cl can : 0.95€ harmony with nature ; smart and Astera, a shampoo made from essential 250ml : From 11€ www.allosupermarche.be relaxed, at the same time. oils for sensitive scalps, ideal for www.amarilladeronda.com www.hugoboss.com the after-sport shower. 12. CASE LOGIC 150 ml, 13.45€ 10. ILLY Compact and bijou, this digital camera 1. KARTELL Flashy colours, flexible lines, carry-case will be the ideal companion A perennial classic - Charles Ghost 8. PEAK PERFORMANCE innovative choice of materials : for your long Spring strolls - it’s equipped by way of Philippe Starck. There’s an irresistibly vintage look with X1, even coffee becomes with belt and wrist fasteners. 163€, www.kartell.it to this perfectly cut sports shirt, an extraordinary aesthetic 12.99€, www.caselogic.be with its Peak label proudly emblazoned. experiment. 2. CARTIER Hardy Polo : 65€ Illy X1 pour café moulu : 569€ Magali Eylenbosch Lavender, sandal and patchouli mix www.peakperformance.com www.illyeshop.com Jérôme Stéfanski

92 – Together #07 March- April 08 Together – 93 Diary

BRUSSELS 20K 25.05, 15h It’s that time of year again, when brave Green souls put their best feet forward, to take part in one of the most enjoyable and beautiful 20k races in Europe. From the cannon-fire that launches Deli ghts proceedings in Parc du Cinquantenaire at 15h, the course takes in Avenue Louise, Bois de La Cambre, Avenue Franklin Roosevelt and many other In the season when nature bursts back into glorious life, Brussels beauty spots, before the a selection of events taking place in and around Europe’s gruelling Avenue de Tervuren brings capital. the weary runners full circle. Some 25,000 will be there to run, with many thousands more cheering them on their way. A day to be proud to be Bruxellois ! PARC JOSAPHAT : Atomium Square Parc Josaphat craftsmen, nature-protection groups A NATURE OASIS B-1020 Brussels © Emich.be and the friendly locals who provide Brussels 20k IN SCHAERBEEK T. +32(0)2 475 47 75 tasty refreshments and entertainment Esplanade, 02.04, 15h www.brussels-expo58.be for your children. Impromptu free Parc du Cinquantenaire A perfect opportunity to enjoy www.atomium.be concerts, barbecues and games are 1000 Brussels a convivial family stroll in Parc all part of the fun. www.20kmdebruxelles.be Josaphat, a reserve notable not only for its beautiful trees, but also CYCLE SAFELY Plateau Engeland varied fauna such as otters 19.04, 14-18h Avenue de l’Hélianthe INTERNATIONAL MARINA and rare bird life. Want to rediscover your cycling skills, 1180 Uccle CONFERENCE 2008 but afraid of venturing into Brussels’ T. +32(0)2 375 45 73 25 > 28.05 Parc Josaphat traffic ? Would you like your children www.plateauengeland.be For four days, the the International Marina 1030 Schaerbeek to go to school by bike, but you’re Conference (IMC2008) will play host T. +32(0)2 642 24 92 concerned for their well-being? Why to delegates from all over the world, www.centrepaulduvigneaud.be not take an afternoon to reacquire AVENUE with marina-operation and management Meet at 15h at the Avenue Azalées/ the rules and reflexes in a safe DE TERVUREN specialists rubbing shoulders with Avenue van Vollenhoven crailway environment, then reclaim the road ? FESTIVAL tourism experts and politicians. An bridge - Tram 23, Bus 66. 11.05, 10-19h initiative of the VVW-Nieuwpoort Marina, The walk lasts approximately 90 mins. Parc du Cinquantenaire, This year, the Avenue de Tervuren the conference will feature speakers Disabled access. Mérode Metro Station will be celebrating its 111th anniversary. from Australia, Belgium, France, 1000 Brussels This magnificent road, surrounded Germany, Holland, Japan, the UK and T. +32(0)2 502 61 30 (Julio Sanchez) by beautiful greenery, will be closed US in lively, interactive discussions, BRUSSELS 1958-2008 [email protected] to all traffic from 10-19h, to host and IMC 2008 also offers an exceptional 17.04, 22h15 www.gracq.org/formation/info.html numerous festivities along its opportunity for a family vacation, with On 17 April 1958, ‘Expo 58’, the first entire length. There will also be a full sightseeing and social programme World’s Fair of the post-war period a ‘rummage’ sale on the Avenue planned, taking advantage of Ostend’s was enthusiastically inaugurated SPRING FESTIVAL des Celtes, an antiques fair on close proximity to charming, historic in Brussels. A marvellous firework 04 > 31.05 the Rue des Tongres and, last but Bruges. The conference will also include display will be mounted in BruPark In a delightful walk, accompanied by not least, the preparation and sampling, an all-day field trip to marinas dotting at 22h15 on 17 April 2008 from a ‘nature’ guide, you’ll have the chance from 16h, of a giant omelette, made the Flemish coast in northern France the Atomium’s spheres to mark throughout May to appreciate the natural with 10,000 eggs. and Belgium, with optional post- the opening of the AVB/AGR/ARA beauty of the diverse special ‘Natura conference tours of English Channel commemoration exhibition and 2000’ preservation zones, as promoted Avenue de Tervuren ports also available. the temporary pavilion – and many by Uccle’s Plateau Engeland. 1000 BRUXELLES more events are already planned for In a convivial atmosphere, you’ll also T.+32(0)2 627 23 23 CMM VVW-Nieuwpoort the rest of 2008. have the chance to meet artists, www.etterbeek.irisnet.be Watersportlaan, 11

94 – Together #07 March- April 08 Together – 95 WIZZ?4-PDF0-

3OFIANEW "UCHAREST

# "UDAPEST +ATOWICE#RACOWAND7ARSAW -

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Nostalgia, 8620 Nieuwpoort Avenue Du Deuxième Régiment #9 Expo 58-style T +32 (0)58 23 52 32 De Lanciers #-9 © Atomium.be www.imc2008.com 1040 Etterbeek + T.+32 (0)2 627 23 23 www.etterbeek.be IN BRIEF More unmissable events coming RED BULL your way.... DIY SOAP BOX RACE 11.05, 10h competitors arrive, 14h race starts ONCE UPON A TIME... IN SCHEUTBOS Place Royale 27.04, 10h 1000 Brussels Take a stroll and read stories T.+32 (0)56 54 00 76 in a beautiful park... www.redbullzeepkistenrace.be

Parc du Scheutbos 1080 Molenbeek-Saint-Jean BICYCITY T.+32 (0)2 414 48 99 18.05, 9h Bicycles reclaim the roads...

ETTERBEEK Place de l’Université MEDIEVAL 1340 Louvain-La-Neuve MARKET T.+32 (0)10 411 073 09 > 11.05, 10-22h www.gracq.org/ottignies-lln

96 – Together #07 March- April 08 Together – 97 WIZZ?4-PDF0-

Market Forces

Our investigations into Brussels’ finest markets continue…

nder the mayorship the afternoon that our correspondent of Willy Decourty (LB), visited Place du Châtelain market, Ixelles (Elsene), but she found a world of delights... 3OFIANEW "UCHAREST spreads from newly gentrified immigrant In the morning, I had noticed that my La Ferme de l’Hoste Making my way under a tiny Belgian ‘sky Every Friday, someone from the neighbourhoods off the Chaussée fridge was on the verge of emptiness ; at the Place cry’, a little by chance, I eventually return countryside will come to your office U # du Châtelain’s d’Ixelles near the town centre to leafy later, a little distressed and not in the "UDAPEST +ATOWICE#RACOWAND7ARSAW market to my home country. and leave a wooden box full of your suburbs close to the Bois de la Cambre. mood for anorexia, I left the office - © Together green-flavoured reveries, if you so wish, Magazine and crossed to the other side of 9 “Good evening, monsieur,” I say. In front and why wouldn’t you ? With a population at around 78,000, Avenue Louise. of me, two sparkling eyes say something Hélène Noël the Ixelles commune is split in half by #- untranslatable. I reply with a smile.

Avenue Louise, which is technically part I soon enter an enchanted Garden -9 The counter is covered with a garden’s of the city’s Bruxelles district. The smaller of Eden. I see a fruit, cut in half, wonders. What I see reminds me of #9 western side includes the fashionable with a green slice of lime at its heart. strolls in my childhood. Carrots twice IXELLES MARKETS and quirky Rue du Bailli, and extends #-9 the size that you usually find at the - Universal products market from Avenue Louise to Avenue Brugmann. “What is this ?” I ask, mesmerised. supermarket, rounded courgettes, Châtelain :Every Wednesday + Louise itself is world-renowned as a “A papaya,” replies the young man, plastic-filmless broccolis, coriander and from 13-19h30,Place du leading haut-gamme shopping area, from the other side of Paradise. corn, for real. I dream. Thierry tells me Châtelain, 1050 Ixelles. with renowned marques such as Cartier “Where was it grown ?” that all the vegetables are grown in local - Universal products market and Louis Vuitton in residence here. “In Papua New Guinea.” Belgian farms, the star being La Ferme Boondael :Every Thursday from Irresolute, the raindrops turn a little ‘René de l’Hoste. Sunny fruits flow from 13-19h30, between Avenue And the area is also well-known for its Magritte’ surreal. Hesitating, I resume southern Europe or Africa, depending Léopold Gilbertand Rue Léopold friendly markets – there are four held on a my stroll. Place du Châtelain, on on the season, but always by the same Delbove, 1050 Ixelles. weekly basis, Place du Châtelain, Boondael, Wednesday, is a mini version of our little routes. Every single mushroom is - Flowers and plants market Étangs d’Ixelles and Place Flagey, offering blue planet, you see. And I’m hungry. traceable and grown like it used to be Étangs d’Ixelles: Every Saturday fans of outdoor shopping plenty of in fairy tales : naturally. and Sunday from 7-13h30 opportunity to fill their bags. Our intrepid WORLD TOUR Square du Souvenir, 1050 reporter braved the inclement Brussels I follow my feet. They’re leading me Thierry is a very busy gentleman but Ixelles. climes to sample one of Ixelles’ delights... to Italy, where I come across blue confides that he has a project for you - Universal products market cheese, beautiful golden nectar and, and me. In March, he will not only Flagey : Every Saturday and MARCHE PLACE of course, pasta. And then I find myself honour our Brussels markets with Sunday from 7-13h30 DU CHATELAIN – in Thailand. I say hello, and explain that his beautiful delicacies, but will also Temporarily situated Avenue GREENISH VILLAGE I’m a vegetarian. The gentleman behind offer his kindness to oh-so-busy Général De Gaulle, 1050 Ixelles. Brussels is not a city - it’s a mosaic of the counter smiles and serves me with people such as we. He will bestow www.elsene.irisnet.be villages. Some of these market villages two tiny Asian fleshless secrets. A lady the unbelievable opportunity of avoiding - La Ferme de l’Hoste are very ancient; many of them still nearby is serving warm wine. Shadows interminable Saturday queues at clinically Rue de l’Hoste 101 nestle near the forest. It was raining, are buying flowers everywhere. clean supermarkets and buying ‘bling’ 1300 Wavre as so often in our latitudes, on And I’m a ‘vesper ranger’. pseudo-eco products. www.lafermedelhoste.be

98 – Together #07 March- April 08 Together – 99 FRESH OPENINGS Seventh

heaven 1 2

Our latest selection of unmissable openings. At the start of Spring, your AmEx Black will be red hot…

‘Marcel’ at Privejoke ! a more timeless style, perhaps putting Since 20th February, Chez PriveJoke aside the ‘hippie’ label, but remains very has installed its latest collection, Marcel much inspired by emblematic ethnic Spring/Summer 2008. All Marcel’s huge fashion. Undoubtedly, an address to successes are here, such as le Fabuleux, allure the active and modern woman. le Vieux, le Haut, le Pablo, le Clochard, as well as sport shirts, pullovers, Stella Forest waistcoats, jackets and other gems. Chaussée de Waterloo, 1093 Fans are forewarned ! T. +32(0)2 375 40 11 www.stellaforest.fr Privejoke Rue Marché au Charbon, 76 Cartier offers 3 4 1000 Brussels new box of delights ... T. +32(0)2 502 63 67 Architect Bruno Moinard designed this www.privejoke.be Cartier boutique in a style that’s both cordial and contemporary. The luxurious All the mod Conni... collections are presented in an open Asymmetrical lines, original cuts and and convivial setting, unless one prefers flexible fabrics. At a glance, you can to admire truly exceptional pieces in the recognize the distinctive silhouettes intimacy of the ‘curiosity cabinet’. Veined of Conni Kaminski, the German fashion black marble, bronze-gilded logos, its doyen. From now on, you can discover design is reminiscent of a ‘mini-theatre’ his collections in a new shop located that opens its curtains by day but is dark in up-town Brussels. As always, beauty in the evenings... goes hand-in-hand with elegance and comfort. Cartier Boulevard de Waterloo, 54 Conni Kaminski 1000 Brussels T.+32(0)2 537 51 61 Rue Marché au Charbon, 102 www.cartier.fr 1000 Brussels T.+32(0)2 640 83 85 Return of The Elephant www.connikaminski.com Côte d’Or, Belgium’s favourite chocolate, is celebrating its 125th birthday in a big Reassuringly classy way. Their recently opened cosy salon Stella Forest has cracked the Vert in Petit Sablon invites you on a journey 1. Marcel Corner Chasseur district in Uccle - and its into the heart of enjoyment - take the at Privejoke outlook appears to be resolutely time to prepare a personalized box for 2. Conni Kaminski 3. Stella Forest accessible. The designer is striving for yourself or someone close, or why not try 4. Cartier

100 – Together #07 March- April 08 Together – 101 Top to bottom : - Côte d’or - Hüsniye Kardas - LXP Boutique

one of the master chocolatier’s latest creations : Pepper Pink Pécan Nut, Lemon-Yellow Ginger, Caramelized Currant Almond and Pistachio Salt Flower ?

Côte d’Or Place du Petit Sablon, 1 1000 Brussels www.cotedor.be

Hüsniye Kardas A Belgian of Turkish origin, Hüsniye Kardas is set for prosperity and respect – and his latest outlet is good news for those who appreciate the pure lines, structured cuts and sober tone of his gentlemen’s clothing. It’s his eye for detail that makes the difference.

Hüsniye Kardas Rue de Flandre, 30 1000 Brussels All you need to know T. +32(0)2 345 40 62 www.husniye-kardas.com about the process of finding

Fashion news from Antwerp a home in Belgium

Big names, small prices … LXP Boutique is the latest concept to have already gone down a storm in the US, allowing customers top-brand Take advantage of our ING Home Services offer accessories and clothing for an evening, a week, or even a month, at mini-prices. +32 2 464 66 64 – [email protected] – www.ing.be Open since the 21st of February, Ann Eyckmans has created an airy, spacious boutique featuring the cream of couture. Finding a suitable home when you are coming to live in Belgium may seem difficult but there is nothing you need To provide a personalized service worthy of their stock, customers are naturally to know about making such arrangements. That’s a task for the ING Home Services experts. Real estate agencies, requested to make an appointment. home rental guarantees, residential finance/insurance and - most importantly of all – advice, are all available to you even before you arrive. ING’s Expat Services have 40 years of experience to help make your stay in Belgium as LXP Boutique financially smooth as possible. Hopland, 53 2000 Antwerp T. +32(0) 495 29 95 99 www.l-xp.com Magali Eylenbosch

102 – Together #07

230x170_GB_Agenda.indd 1 2/8/08 3:46:17 PM Made In Belgium 100 % Brussels fashion in Paris

Paris Fashion Week, 26th February - 2nd March, was a fashionistas’ frenzy. We report from the heart of chic...

Belgian mode n addition to the customary Academy Oréal, Rue Royale and Jardin was the belle of the ball world-renowned podiums des Tuileries over five days. The beautiful in Paris of Roberto Cavalli, Chanel and Autumn-Winter collections on display Dolce & Gabbana, this year’s included designers such as Cathy Pill, Fashion Week saw, for Christophe Coppens, Eric Bauduin, Ithe first time, a show totally dedicated Girls From Omsk (Valeria Siniouchkina), to Brussels’ design. Isabelle Lenfant, Jean-Paul Knott, Pili Collado, Sandrina Fasoli, Annemie Christened ‘101% Brussels Fashion’ Verbeke and Sofie d’ Hoore. The initiative (with the extra one percent the added was the result of Brussels International value brought by Brussels’ international Development, which promotes the city’s talents) and organized by Modo most promising designers and, through Bruxellae, the event was held jointly at their work, Brussels creativity.

104 – Together #07 March- April 08 Together – 105 Made In Belgium

Verbeke’s work ANNEMIE VERBEKE © A. Verbeke Annemie Verbeke adores contradiction, to follow in Brussels and Belgium. twisting materials with a masculine Beautiful and gifted, the young air into sharp contrasts – each of her woman has worked hard in her collections is very sophisticated and Dansaert district workshop to present her approach to dresses and skirts is her Autumn-Winter 2008-2009 particularly acclaimed. For Winter, collection in Paris. Always faithful Verbeke was inspired by the universe to her vision, Cathy Pill mixes pure, of writer Nancy Cunard - a ‘Bauhaus’ single-circuit lines while maintaining style, with lines and squares, in earthy the scorching femininity that makes red, yellow, brown and beige, as well her style so successful : “I like to be as more primary pastels such as those modern and sophisticated but used by Mondiran ; red, black, blue. remain simple,” Pill explains, talking Annemie Verbeke also has a Brussels about her show at the Academy Oréal. shop “I aim for a wardrobe that can be worn every day.” This year, the designer Rue Antoine Dansaert, 64. has worked with woven Jacquard www.annemieverbeke.be and also offers a splendid coat-dress. And her favourite offering ? A small dress in yellow that’s CATHY PILL characterized by its luminous glare… She’s only on her fifth collection, but Belgian mode already swears by Rue Antoine Dansaert, 74 her work - Cathy Pill, thirtysomething 1000 Brussels. Cathy Pill’s fashion show Cambers graduate, is the talent www.cathypill.com

106 – Together #07 March- April 08 Together – 107 Made In Belgium

Left : CHRISTOPHE COPPENS ERIC BAUDUIN Left : identity is still a closely guarded secret) Christophe Coppens Eric Bauduin LES PRECIEUSES Death’s-Heads, accessory sets, Eric Bauduin, one to watch ! His bags is reading… the doors of this noble profession were Sometimes shiny, often colourful, Right : hair-bands, hats - for the Winter season, are made from second-hand items opened to Lenfant, and her own jewellry frequently blazing, are the chains Coppens’ showroom Right : Christophe Coppens goes Gothic with from Petits Riens, which obviously allows took shape. Magic ! and balls. of Les Précieuses. © C. Coppens Bauduin’s work a rebellious haute couture in which black him a wide choice of stock materials. An admirable collection that you can rules ! The Belgian designer stands out The Belgian designer gave a successfull www.i-l.be dream of owning in its entirety - jewels once again, with a remarkable collection presentation of his collection, largely in Brussels that you won’t want to miss. of accessories for both men and women in leather with pure and mineral colors Creator Pili Collado makes necklaces – this year, he has also launched in the 101% Brussels Design showroom. Les précieuses and bracelets that are true trophies for a super-modern deco-design collection. A delight to carry on the arm, even the neck and wrist. We love it ! Tokyo will love it. more so thanks to the bags’ recycled nature. Discover Les Précieuses at L’Atelier Coppens 83 Rue Antoine Dansaert, Nouveau Marché aux Grains, 23, www.ebauduin.be Brussels. T.+32(0)2 503 2898 1000 Brussels. www.christophecoppens.com ISABELLE LENFANT Rock stars adore her. So do we ! JEAN-PAUL KNOTT Lio, Axelle Red, Felix Da Housecat... After working for Yves Saint Laurent, Krizia they all rate the refined style of The writer and Louis Féraud, creating costumes for Isabelle Lenfant, whose creations, Ludivine Nolf is a young Belgian Ballet Maurice Béjart, Jean-Paul Knott, christened IL by the creator, are journalist who specialises in who owns a company and gallery in 18-carat gold masterpieces, sometimes fashion and beauty and is equally Brussels, has been Maison Cerruti’s artistic white but predominantly pink, well informed on Brussels news, director for men’s and women’s collections to ‘wear life differently’. Her aim is be it social, economic or cultural. since October 2007. Talent and quality, “to open life up by bandaging its Nolf has also worked for national to be discovered without delay... wounds” - Isabelle began her career daily newspapers and magazines. under Xavier Delcour. Then, after www.jeanpaulknott.com meeting a famous jeweller (whose Photographs : Modo Bruxellae

108 – Together #07 March- April 08 Together – 109 Made In Belgium

Aspria Club, your weight loss partner!

rock’n’roll style redefined by the designer, Left : SANDRINA FASOLI If you want to lose a few extra pounds, it is impor- Lose kilos, save euros. Sandrina Fasoli’s adapted to the feminine form with more creation The Brussels tandem, Sandrina Fasoli and Michael Marson, are now respected sophisticated ingredients. Result ? tant that, in addition to eating a balanced diet, you At Aspria Club, all new members are offered free advice © E. Laurent as far afield as Japan and the United Colourful, sporty, smart, which one can exercise in order to build or maintain muscle tone. from a nutritionist and a fitness trainer, as well as 6 person- States. Located in Paris since 2005 imagine went down a storm at Jardin Because toned muscles burn more calories, even alised cardio training sessions. This combination of nutri- Right : tion and exercise guarantees you effective weight loss. Girls From OMSK in a small Marais boutique, Sandrina des Tuileries ! More good news ? when resting. © G.F.O. Fasoli has maintained her poetic and The marque was launched online nostalgic fashion sense. Guess what ? earlier in March… At Aspria Club, we offer daily group classes that help In addition, sign up before 30 April 2008 and take advan- Everyone loves it, Paris most of all. you lose those extra pounds in a fun, dynamic and tage of an exceptional 50% reduction on joining fees. The pair’s particular vision of fashion, www.girlsfromomsk.be friendly environment. halfway between femininity revealed To claim your free Discovery Day or to enjoy this exception- and innocence rediscovered, allows al offer contact one of our membership advisers by calling the duo to play delightfully with SOFIE D’HOORE Why not come along for a free 02/508 08 12 for an appointment and mention “Together”. materials and clothing preconceptions. She looks at fashion with a purist’s Discovery Day and find out how eyes. Sofie D’ Hoore is a demanding More details about this offer can be found on No shop yet in Brussels ? Never mind, perfectionist, whose selection and cut Aspria Club can help you? brussels.aspria.be get yourself to 5 Place du Marché of fabric is rarely equalled. aux Grains, Paris. For Winter, the designer is offering www.sandrinafasoli.com her customarily structured and comfortable clothing. Her motto : “I dress women, I don’t disguise them !” Complimentary Discovery Day must be taken before 25 April 2008. GIRLS FROM OMSK Access to the Club includes all activities which are part of Present in Paris, naturally, Valeria www.sofiedhoore.be a Gold membership Siniouchkina showed off her Girls From Omsk brand ; a streetwear- Ludivine Nolf Brussels’ Finest Health and Fitness Club Rue de l’Industrie 26 - 1040 Brussels - brussels.aspria.be - Tel. 02/508 08 12 110 – Together #07 March- April 08 Together – 111

RDI8018-AD WEIGHT_165X230.indd 1 3/7/08 12:33:56 PM COfashiNTENTon Shoot

glasses LAFONT shirt PRADA bow tie LANVIN sweater HACKETT suit RYKIEL HOMME sneakers REEBOK Spring scents

A gentle breeze blows on Brussels as the new season wafts in...the perfect time to honour the essential fragrances to offer either to your loved one or your beloved mama for Mother’s Day (11th May).

Perfume : Trussardi Inside by Trussardi Sunglasses : www.trussardi.com

112 – Together #07 March- April 08 Together – 113 Perfume : Happy Spirit by Chopard www.chopard.com

Perfume : Agent Provocateur Signature by Agent Provocateur Total look : Agent Provocateur www.agentprovocateur.com

114 – Together #07 March- April 08 Together – 115 DRESS TO IMPRESS

Perfume : Le Parfum by Max Mara Dress and bag by Max Mara : www.maxmara.com

Perfume : Belle en Rykiel by Sonia Rykiel Total look : Sonia Rykiel www.soniarykiel.com

116 – Together #07 March- April 08 Together – 117 Perfume : Perfume : Van Gils Classic Let it Rock by Van Gils by Vivienne Dinner jacket : Westwood Van Gils, Blouse : www.vangils.eu www.vivienne westwood.com

118 – Together #07 March- April 08 Together – 119 DRESS TO IMPRESS All fragrances Perfume : are distributed by Her Aura Selective Beauty by Van Gils and available www.vangils.eu in perfumeries. For more information, call T. +32 (0)2 305 7203.

Stylist GEOFFREY MASURE @ TOUCH by DOMINIQUE www.dominiquemodels.com

HER Foundation : Face and Body Foundation C 1 by M.A.C. Select Cover up : NC20. by M.A.C Blush : Shiseido - Terra Cotta Glow + Tender Dusk de M.A.C. A87 + Honour Frost Eyes : Ombre Hydro Velour H12 + H11 by Shiseido Eyeliner : Christion Dior Pink May 909 Mascara Dior Show Balck Out Lipstick : Lip Gelée by M.A.C. Lip Gloss : Cinnamon Shimmer by Shiseido Brillant rosé 577 : Christian Dior Rouge Shiseido : 9 Red Hair : Kerastase Beauté Want to get in shape for the summer? HIM Foundation : Shiseido I40 Hair : Get our 3 months inspiration package today! Kerastase Beauté By Vasko.Todorof @touch by dominique Your inspiration package includes: > strength and cardio equipment > complimentary towel > personal instruction with a trainer > swimming pool and Jacuzzi > free parking and childcare > group training classes > saunas and steam rooms

Call today for your free trial: 02 551 59 90. www.worldclass.be

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120 – Together #07

* Conditions apply. Only valid for participating clubs. Local deviations can occur. The offer cannot be combined with other offers or promotions. Eat&Drink Naturally poised and refined...

A selection of Brussels’ best restaurants, chosen with a ‘nature’ theme in mind, for your gastronomic gratification...

Rouge Tomate

OPEN Genval.Les.Bains L’Orchidée Blanche 12-14h30 and 19- 22h30 Closed Saturday, Sunday OPEN OPEN and national holidays 9h-midnight every day 12-14h30 and 19-23h Closed Saturday lunchtime PRICES PRICES A là Carte: 55€ Menu a là Carte : 29€ (2 courses) PRICES Plat du jour: 15€ (including coffee) ‘Discovery’ menu : 60€ (4 courses) Per person : 30€ average Lunch: 22€ (2 courses and coffee) Lunch : 16€ (2 courses) Quick lunch : 9,50€ (2 courses) Orchidée Blanche Menu: 25€ (4 courses) Mandarin Menu : 32 € (5 courses) Rouge Tomate has long been recognised Open for five years, Genval.Les.Bains as a splendid, well-connected restaurant has not taken long to become For 20 years, L’Orchidée Blanche has – now, it’s enjoying a renaissance the terrace for lunches in the sun. been the ultimate Vietnamese restaurant without loss of success or its primary Obviously, the chef is a purist: rigorously in Brussels. Katia Nguyen and her team philosophy, one that centres on cuisine dedicated to quality and freshness, of charming young ladies offer two for pleasure and good health. Its decor with a respect for authentic tastes. different dining environments in the is still striking : in the impressive The flavours are never smothered with restaurant’s recently renovated, maison de maître on Avenue Louise, thick sauces or blazing peppers ; purified decor. The first floor is very Zen, the striking dining area, warmly illustrated rather, they are accentuated by inventive, a harmonious mixture of stone and with mouth-watering images is fresh, divinely scented herb bouquets. wood, while the ground floor has clear divided into three sections, with beautiful In short, a purified culinary style that teak walls, slate and dark furniture that parquet floors. A unique concept tallies superbly with the architectural emphasise the dishes presented in Brussels : food inspired by environment of the restaurant - airy on original crockery, imported from a judicious alchemy between taste decoration, sandy tones… and tables Vietnam. The brown teak walls suggest and top santé, regulated by diet expert. so peaceful that one can pass hours a colonial atmosphere that’s accentuated And, for summer days, the terrace there, taking a world tour via the superb by the filtered lighting – an exotic offers a green paradise, making it wine list, without tiring of the waiter’s air with exotic cuisine that places one of the most pleasant dining spots smile, nor of the romantic view of Lac the restaurant among our city’s best. in the city. All you could wish for... de Genval… Time for a visit…

Avenue Louise, 190 Avenue du Lac, 87 Chaussée de Boondael, 436 1050 Brussels 1332 Genval 1050 Brussels T. +32 (0)2 647 70 44 T. +32 (0)2 655 73 73 T. +32 (0)2 647 56 21

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are still a textbook on fine French complemented by the wide-ranging L traditional cuisine, with a devilishly wine list. Try without delay. modern influence. The daily blackboard Place de Londres, 4 Together, we will sell your place. suggestions only prove the point 1050 Brussels further… T. +32 (0)2 511 92 38 Rue Archimède 17 Rue de la Bachée, 131 1000 Brussels Real estate 1380 Plancenoit PROFIDI T: 02-230 24 24 in the heart of T. +32 (0)2 633 54 52 More restaurants on www.sensum.be www.era.be/profi di Brussels

124 – Together #07 March- April 08 Together – 125

ERA.indd 1 7/03/08 15:00:04 The Places To Be Great people make

Red Night De Witte (Netherlands) and Mada Van At the beginning of February, within Gaans (Netherlands). After the show, the framework of the renowned Antwerp the dancefloor drew devotees for the Fashion Week, Campari held Fusion Party... its second Benelux Fashion Designer events, where VIPs admired the Campari Benelux Fashion Designers collections of talented designers such Waagnatie Hangar 29, Rijnkaai 150 as Shampoo&Conditioner (Belgium), 2000 Antwerp Girls from Omsk (Belgium), Rianne www.campari.com

EU Studies Fair The EU Studies Fair is a one-day fair was a real success - more than © Eventattitude N.Lobet Hôtel Costes Pompougnac and Lorenzo Ottati set and workshop that brings together 600 students visited the 50 exhibitors. Last month, Ubiquity Concept held the sizzling tone... prospective students, universities the latest edition of its now-famous and academic institutions, to offer EU Studies Fair 2008 Hôtel Costes evening, which celebrated Hôtel Costes postgraduate courses in EU and Crowne Plaza Hotel a retrospective of the ten previous Concert Noble International Relations, Business Rue Gineste, 3 events, with nearly two thousand guests Rue d’Arlon, 82 - 1040 Brussels and Law. The ninth edition, which took 1210 Brussels attending. International DJs Stephan www.lessoireesdescompilations.be place on Saturday 16th February 2008 www.europeanvoice.com

126 – Together #07 March- April 08 Together – 127 The Places To Be

F R I D AY A P R I L 2 5 t h The Backstage returns for a new season with its unique concept of fusing people, fashion and music. The Backstage is also a big party night fea- turing DJ Lorenzo Ottati, L Fêtes and Miss Luna.

The Backstage along with “Les soirées des compilations Hôtel Costes, is the second event project of Ubiquity Concept agency.

The Backstage shows fashion as seen from the in- side, and for one night only showcases a gigantic Martin’s their contents. Boom, boom ! From transparent cube, inside Tour & Taxis, in which you Cocktails Discovery of the month At the beginning of Spring, what could 7th April, check out After Work Cocktail, can discover all the secrets of the models, make-up be more relaxing than sipping a cocktail from Tuesday to Thursday, 17-19h. artists, and hairdressers as well as the designers of or two with friends and colleagues in GIRLS FROM OMSK (winner of Modo Bruxellae 2007). a cosy but trendy corner ? Mojito, ICONES Daiquiri, Luther III, Margarita, Gin-fizz, Lounge Bar & Restaurant - Terrace Cosmopolitan...they’re all here. And let’s Martin’s Central Park Hotel not forget the latest additions - Martin’s Boulevard Charlemagne 80 Cocktails. Four summer colours, four 1000 Brussels exclusive recipes, plus four flashy Tel:+ 32 (0) 2 230 85 55 shakers to collect after you’ve enjoyed www.martinsrestaurants.be

Next parties Anarchic CasiNoce 18th April 28th March, Acte 3 K-Nal, Avenue du Port, 1 Chaussée de Nivelles, 29-31 1000 Brussels 1420 Braine l’Alleud www.anarchic.be www.noces.be Dior : The Backstage Gay & Friendly Tea Dance 28th April 30th March, You Tour&Taxis, Avenue du Port 86C Rue Duquesnoy, 18 1000 Brussels 1000 Brussels www.thebackstage.be www.leyou.be Hôtel Costes More information on : Fashion Food 2nd May, Concert Noble 3rd & 4th April, Knokke Out Café Rue d’Arlon, 82 www.thebackstage.be Astridlaan, 7 1040 Brussels 8300 Knokke Heist www.lessoireesdescompilations.be Tour & Taxis www.fashionfood.be Avenue du port 86 - 1000 Bruxelles @Seven Café d’Anvers Every Thursday 4th April, Café d’Anvers Mirano Verversrui, 15 Chausée de Louvain, 38 2000 Antwerp 1210 Brussels www.cafe-d-anvers.com www.atseven.eu

128 – Together #07

Mep_TogetherMAG_BS.indd 1 6/03/2008 17:37:07 FOR ART’S SAKE HOTEL SILKEN’S PHOTO PROJECT

From the outside, the Hotel Silken, near our historical European buildings, looks like, say, a hotel. But, as soon as you enter the environs, artistic feeling flourishes...

Michael Chia n the lobby, where I’m waiting for a ‘green’ hotel- so he got in touch with and his famous General Manager Frédéric Hill, professional photographers and asked circular pictures printed on plates I can’t believe my eyes. There them to work on a nature theme for © Hôtel Silken are pictures everywhere. Later, the hotel’s 2008 calendar. Frédéric confides that he was Itold that the hotel is actually the biggest The most important Hotel Silken private original photographic museum in photography event is the annual Europe, and also that he’s facing a difficult Photoplates Award, which has run since situation : there’s no wall space left. 1996 and went to Michael Chia this year. The winner’s six circular pictures are ZOOM ROOM printed on dining plates, which are used The hotel hosts its own exhibition space, exclusively by the hotel for twelve months The ZOOM Gallery, and has photographs in its restaurant, ‘L’Objectif’, before going everywhere, from corridors to meeting on sale. areas. Every room has a picture, along with the artist’s resumé. On every door, Which means that I have twelve months to there’s not only a number, but also an wait before I can own my Happy Rain… artist’s name. The shows change four times per year, with the seasons. Hotel Silken The Frédéric explains Boulevard Charlemagne, 11-19 Photoplates that every Hotel 1000 Brussels Award winner’s Silken project is T. +32 (0)2 231 09 09 six circular associated with www.hotelsilkenberlaymont.com pictures are photography. For printed on example, in 2007, The ZOOM Gallery dining plates the establishment Michael Chia aimed for an eco- Happy Rain and Dreams in Dreamland label to become 21/01/2008 – 25/04/2008

130 – Together #07 March- April 08 Together – 131 FOR ART’S SAKE

Happy Rain exhibition © Michael Chia

HAPPY BUDDHA’S BIRTHDAY PARTY ! Michael Chia was not only baptised with an angel’s name ; he was blessed with angels’ eyes, too. On his way back from Mongolia in May 2007, he landed in Seoul.

132 – Together #07 March- April 08 Together – 133 CONTENT

© Michael Chia

134 – Together #07 March- April 08 Together – 135 FOR ART’S SAKE

Fantasia, from Dreams in Dreamland © Michael Chia

hat particular day happened to be Buddha’s birthday, 11th May. Michael unfolded his digital camera in order to immortalize the Tmulticoloured, incensed, buried-under- flowers, (not to mention holy) festivity.

That’s exactly when everything went wrong, or might have, if Michael was not… Michael. A huge tropical rain decided to fall - if Siddhartha Gautama had been hanging around, he would certainly have smiled at the ensuing panic. Everything was cancelled, drowned, washed away. No procession, no incense sticks, not even an already- fading single flower. All that was left was a few tonnes of warm water and an infinite field of Korean umbrellas.

BOX OF TRICKS But Michael is not just an angel, he’s also a photographer. He held his breath, took his digital camera and opened his eyes. Wide open, Michael’s eyes. And the magic puzzle, the Lemarchand Box, began to click. And unclick. And click again.

I must confess that I dislike the idea of commenting on images. If a picture needs a comment, the picture doesn’t tell a story, and Michael Chia doesn’t cheat. That said, I’m just a writer. You’re probably in a hurry to an important meeting or business lunch and, if you’re a little like me, you’re on the verge of being late. So, if you’re a little late anyway, look at that shower of umbrellas. Look carefully. If you’re really attentive, you may notice a smile, discreetly translucent. And if you’re very lucky, birthday candles, raining gently. Happy Rain ! Hélène Noël

March- April 08 Together – 137 FOR ART’S SAKE

Yes, Flutterbyes, from Dreams from Dreams in Dreamland in Dreamland © Michael Chia © Michael Chia

138 – Together #07 March- April 08 Together – 139 Diary 1 2 Together’s ‘To Do’ list Our choice of Brussels’ artistic arenas, as the year warms up… 3 4 BIFFF SUERTE Y DUENDE 27.03 > 08.04 To 19.04

It’s that time of year again – for ghosties, Jonas Gallery brings the work of emerging ghoulies and long-legged beasties, young Moroccan/French artist Chourouk the places to be is Tour&Taxis, Cinema Hriech (guest of honour at the Frieze Art Nova and Film Museum for the 26th BIFFF Fair 2007 and heading for this year’s festival, filled to the brim with the very Biennale de Lyon) into the Brussels remit, best and lastest from the world of horror, with a selection of his striking, disturbing sci-fi and fantasy films. As ever, drawings. the festival has numerous additional events included, from the world-famous Jonas Gallery International Body Painting Contest to Rue de Flandre, 35 the Vampire’s Ball, where only suitably 1000 Brussels attired densizens of the night will be T. +32 (0)2 503 50 55 allowed adm ittance. Ghastly fun ! Email: [email protected] 1. Bodypainting at www.printempsdesartsactuels.be T.+32 (0)2 641 10 20 Brussels www.jonasgallery.webbuilder02. International www.indigostudios.be/ www.cinematheque.be Brussels International Festival hostbasket.com/page125987.htm Festival of agenda/agenda.php of Fantastic Film Fantastic Film Rue de la Comtesse de Flandre, 8 © BIFFF PAUL KLEE B-1020 Brussels SPRING’S 2. Gilberto Gil LES DISPARUS To 11.05 T.+32 (0)2 201 17 13 CONTEMPORARY ART © Bozar DE SAINT AGIL > In the latest of its monographic www.bifff.org 24 27.04 3. Hriech’s work 27.04, 15h exhibitions devoted to major modern © Chourouk Hriech Following the success of last year’s Christian Jaque’s milestone of youth- artists, BOZAR offers the work inaugural expo, Philippe Lichtfus presents 4. Les Disparus culture cinema. In a college, of Swiss artist Paul Klee (1879-1940), GILBERTO GIL de Saint Agil ‘GIL LUMINOSO’ his second edition of the very best three friends form a secret society. one that corresponds to the painter’s © Musée du Cinéma 2.04, 20h painting, sculpture, ceramic work and There objective - going to America. own vision of the world - a mental photography in the magnificent confines A night, after one of their secret world in which, from a poetic point Gilberto Gil, Brazilian music superstar of Brussels’ Indigo Studios, allowing meetings, one of them see a man of view and in complete freedom, and ex-minister of culture, will sings solo more than 35 contemporary artists the coming out from a wall. Are they he saw - imaginatively, even ironically for the first time in Brussels, at the Salle opportunity to display their work in public going mad ? Erich von Stroheim - the world as a vast stage, a huge set Henry Le Bœuf in Bozar. for the first time - a fresh, dynamic and Michel Simon star in this in which characters move. perspective on contemporary art. 1939 classic. BOZAR BOZAR Rue Ravenstein, 23 Indigo Studios Musée Rue Ravenstein, 23 1000 Bruxelles Rue de la Victoire, 96 du Cinéma 1000 Brussels T. +32 (0)2 507 84 27 1060 Brussels Rue Ravenstein, 60 T. +32 (0)2 507 82 00 www.bozar.be T.+32 (0)2 534 75 72 1000 Brussels www.bozar.be

140 – Together #07 March- April 08 Together – 141 Diary

Jan Fabre’s work art AIRCRAFT BOZAR © Jean Fabre To 17.05 Rue Ravenstein, 23 1000 Brussels Aircraft, by New York-based T. +32 (0)2 507 82 00 photographer Jeffrey Milstein, www.bozar.be has caught the eye of the art world ; James Drew his large-scale photographs are not of model airplanes, nor are they retouched - the artist waits for approaching airplanes at LAX, snapping crystal-clear shots MAGRITTE MUSEUM of the incoming Leviathans, which, NOT A PIPE - DREAM in their presentation here, become On February 29th, minister Sabine portraits, all leaning in for their close-up Laruelle (SPF), Deputy Prime shot. In these photographs, the planes Minister Didier Reynders (Régie stand upright and alone, taking on des Bâtiments) and Suez Group a new persona. Director-General President Gerard Mestrallet signed a convention Young Gallery relating to the creation and the Fine Art Photography installation of a new museum Avenue Louise, 75B entirely devoted to one of 1050 Brussels Belgium’s most internationally T. +32 (0) 374 07 04 renowned artists René Magritte www.younggalleryphoto.com in the Altenloh Hotel, on Place Royale in Brussels. The Magritte Museum has been made possible BORROWED TIME thanks to a collaboration between To 18.05 the Suez Group, Belgium’s One second can change everything. That’s why One Second has developed Musées Royaux des Beaux-Arts, the smallest mouth refresher ever. Take 3 to 5 mini mints and you’ll With 251 works on display, this exhibition the Magritte Foundation and instantly enjoy the fast, discrete and long-lasting total mouth refreshment brings the full range of choreographer the Régie des Bâtiments - the of One Second. For business and pleasure, fresh breath matters. and plastics artist Jan Fabre to the fore, museum, which is expected For more info go to www.onesecond.eu. Also check www.crush-on-u.com not only from the perspective of famous to cost around 4€ million, is photographers but also via his scheduled to open in Spring 2009. own drawings and draft works. www.regiedesbatiments.be SUPERIOR FRESHNESS. 142 – Together #07 March- April 08 Together – 143

os_job_165x230.indd 1 07-03-2008 09:31:23 CONTENT HOROSCOPEs

TAURUS and everything falls nicely into place meetings and reunions. On the 20th April around it. Get it wrong and we’re down side, it could also be a period 20th May back to square one. where part of your past catches up A very tough and tiring month on with you! Matters appertaining to Spring the work front, but it’s also a highly VIRGO tax and VAT become highly relevant remunerative period. You must use 23rd August from early April onwards, and this opportunity to pay off a few 22rd September you’ll be spending long hours on old bills, especially credit card For the better part of April, you the phone and even more hours accounts, or there will be should be able to sit back and let in front of a computer screen. forecast embarrassing moments later someone else do all the worrying in the year. Romantic aspects are and running about. Put your feet up, CAPRICORN stable apart from a hiccup around have a rest, go with the flow – and 22nd December the 17th, but you need to monitor if there is a decrease in revenue, 19th January Astrologer James Christie takes us into April with his your health in the latter days of April. it is only a small one that you can April is going to be one of heavenly predictions. easily accommodate. The first the busiest and most cash GEMINI three weeks of the month favour productive months of your year so 21st May relationships, domestic routines, you really need to make a maximum 21st June holidays and vacations. effort to capitalise on this positive A flighty, flirty month in which affairs of trend. There is a welcome lull the heart seem to take precedence in LIBRA between the 12th and 18th which all things. New love affairs flourish 23rd September enables you to catch your breath and while this might be great for 22nd October and pay some attention to family your libido, it does create A dangerous month for single lady matters – but be warned, there will an element of distraction at a time Librans, especially those with long be at least one emotional when, professionally, you really need legs and predatory eyes. Careful confrontation at this time! to be on the ball. April 7th, 8th girls. If you’re only bluffing, you’ll and 9th is a highly social period be outed and cut down to size. AQUARIUS and you’ll be spending heavily Gentlemen have a safer month, but 20th January on entertainment. only because they’ll be so damned 18th February busy that they wouldn’t recognise The first half of the month is CANCER a sexual opportunity if one got up dominated by boardroom and 22nd June and slapped them in the face. All professional politics with some very 22nd July Librans should avoid making and high stress levels peaking around the th th As The Bard observed, breaking promises and all Librans 7 to the 15 . However, as you move “there’s something rotten in will need to be flexible with their into the latter ten days of April, th the state of Denmark” and in working hours between the 6 and political machinations in the bedroom th nd this month, in which travel and the 11 and again around the 22 . seem to take precedent and rd movement plays a very key role, around the 23 you’ll be walking on Cancerians might be advised SCORPIO emotional egg shells. A partner’s to give Denmark a miss. 23rd October jealousies and insecurities should not Conversations – arguments, 21st November be ignored at this sensitive time. SIGN OF THE MONTH probably – concerning property A fast and furious month are relevant between the 10th and full of travel and movement, PISCES ARIES 17th and the interests of children, of very long hours spent getting 19th February 21st March -19th April especially their education, are very somewhere (at last!) with 20th March th high on your agenda at all times. committees and quangos, There is a Piscesian tendency to let The 7 of April will be a red-letter day and for burning the candle at one’s pride get in the way of one’s for reunions and social gatherings and LEO both ends in pursuit of sexual common sense, and if at various creates a bright mood and fast tempo 23rd July satisfaction. Just for once, business times throughout April you’ve got for the rest of the month. On the career 23rd August and pleasure mix quite wonderfully to swallow your pride and ask th front, you’ll be working towards specific April starts with a lot of tensions and from the 15 onwards someone for a little bit of help, targets and dates with a sense and frustrations in relationships the old adage of “it’s not what you this may be no bad thing. You’ll be coming to something of a head. If can do, but who you know” will be surprised at how many friends of enthusiasm and optimism and on or proven right time and again. you’ve got who do actually have your around the 20th onwards you will take there’s a God-Almighty explosion between the 3rd and the 8th ,this best interests at heart. a quantum leap forwards with long- may not actually be a bad thing if it SAGITTARIUS James Christie term professional ambitions. Romantic clears the air and enables you to 22nd November aspects get very physical in the last move on. Either way, professional 21st December For details about private readings, couple of days, but if you’re playing concentration must be finely On the social/emotional scene an please contact James Christie via away from home this will soon become focused on a single project from old friend becomes a new friend www.magepublishing.co.uk or call th and this is a month for important +33 (0)561 94 06 78. very messy and complicated. the 14 onwards. Get this one right

144 – Together #07 March- April 08 Together – 145 Comic Strip Le Chat : Eco-friendly

Geluck’s Le Chat shows his respect for the environment...

Wilderness where you don’t expect it

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146 – Together #07 www.europcar.be your March rent- A prila lot 08 more Together than – 1 a4 7car.

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148 – Together #07