DOCSLIB.ORG

CLARITAS PRIZM PREMIER SEGMENT NARRATIVES 2020 PRIZM® Premier Is a Registered Trademark of Claritas, LLC

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
CLARITAS PRIZM PREMIER SEGMENT NARRATIVES 2020 PRIZM® Premier Is a Registered Trademark of Claritas, LLC CLARITAS PRIZM PREMIER SEGMENT NARRATIVES 2020 PRIZM® Premier is a registered trademark of Claritas, LLC. The DMA data are proprietary to The Nielsen Company (US), LLC (“Nielsen”), a Third-Party Licensor, and consist of the boundaries of Nielsen’s DMA regions within the United States of America. Other company names and product names are trademarks or registered trademarks of their respective companies and are hereby acknowledged. This documentation contains proprietary information of Claritas. Publication, disclosure, copying, or distribution of this document or any of its contents is prohibited, unless consent has been obtained from Claritas. Some of the data in this document is for illustrative purposes only and may not contain or reflect the actual data and/or information provided by Claritas to its clients. Copyright © 2019 Claritas, LLC. All rights reserved. Confidential and proprietary. TABLE OF CONTENTS Contents Table of Contents ..................................................................................................................................................... i INTRODUCTION TO CLARITAS PRIZM PREMIER .........................................................................................1 Overview............................................................................................................................................................................... 1 Model Development .........................................................................................................................................2 Statistical Techniques .....................................................................................................................................2 Data Sources ....................................................................................................................................................4 New Assignment Data for Claritas PRIZM Premier ............................................................................................... 4 Claritas PRIZM Premier Lifestage Groups ..........................................................................................................5 Younger Years (Y) ...................................................................................................................................................7 Y1: Midlife Success ...........................................................................................................................................................7 Y2: Young Achievers ........................................................................................................................................................7 Y3: Striving Singles .......................................................................................................................................................... 8 Family Life (F) ..........................................................................................................................................................9 F1: Accumulated Wealth ................................................................................................................................................ 9 F2: Young Accumulators ................................................................................................................................................ 9 F3: Mainstream Families ............................................................................................................................................... 10 F4: Sustaining Families ................................................................................................................................................. 10 Mature Years (M) .................................................................................................................................................. 11 M1: Affluent Empty Nests .............................................................................................................................................. 11 M2: Conservative Classics ........................................................................................................................................... 12 M3: Cautious Couples .................................................................................................................................................... 12 M4: Sustaining Seniors .................................................................................................................................................. 13 Claritas PRIZM Premier Social Groups ............................................................................................................. 13 Urban (U) ............................................................................................................................................................... 15 U1: Urban Uptown ........................................................................................................................................................... 15 U2: Midtown Mix .............................................................................................................................................................. 15 U3: Urban Cores .............................................................................................................................................................. 16 Suburban (S) ......................................................................................................................................................... 16 S1: Elite Suburbs ............................................................................................................................................................. 16 Copyright © 2019 Claritas, LLC. All rights reserved. i S2: The Affluentials ......................................................................................................................................................... 17 S3: Middleburbs ............................................................................................................................................................... 17 S4: Inner Suburbs............................................................................................................................................................ 17 Second City (C) ..................................................................................................................................................... 18 C1: Second City Society ................................................................................................................................................ 18 C2: City Centers ............................................................................................................................................................... 18 C3: Micro City Mix ........................................................................................................................................................... 19 Town & Rural (T) ................................................................................................................................................... 19 T1: Landed Gentry .......................................................................................................................................................... 19 T2: Country Comfort ......................................................................................................................................................20 T3: Middle America ........................................................................................................................................................20 T4: Rustic Living .............................................................................................................................................................. 21 Interpreting Claritas PRIZM Premier Demographics ....................................................................................... 22 PRIZM Premier Segment Narratives ................................................................................................................. 22 01 Upper Crust .............................................................................................................................................. 23 02 Networked Neighbors ............................................................................................................................. 23 03 Movers & Shakers ................................................................................................................................... 24 04 Young Digerati ......................................................................................................................................... 24 05 Country Squires ....................................................................................................................................... 25 06 Winner’s Circle ......................................................................................................................................... 25 07 Money & Brains ....................................................................................................................................... 26 08 Gray Power .............................................................................................................................................. 26 09 Big Fish, Small Pond .............................................................................................................................
Load more

Recommended publications
  • Airfreight @ SEA Committed | Convenient | Connected
    Airfreight @ SEA Committed | Convenient | Connected The Puget Sound Region is home to globally recognized companies like Microsoft, Amazon, Costco Wholesale, Starbucks, Phillips, Nordstrom, Expedia, and Weyerhaeuser. As well as major Boeing aircraft assembly plants. Access to global air cargo markets through Seatle-Tacoma International Airport (SEA) plays a vital role in the productivity and growth of businesses that call the Puget Sound home and is an economic engine that facilitates the region’s economy. Industries in our region such as ecommerce, pharmaceuticals, commercial aerospace, high-tech manufacturing, fresh and frozen seafood products, and high-value agriculture depend on access to global connections. Seattle is located midway between Asia and Europe, which offers similar flight times to both continents. SEA’s cargo facilities include both Port-owned and third-party developed cargo facilities at an accessible location in the center of the greater Pacific Northwest regional market area. Cargo facilities feature: • Service from multiple nonstop air freighter • Onsite federal inspection services including connections and belly cargo capacity on Customs, the U.S. Fish and Wildlife Service, numerous nonstop wide-body passenger flights USDA, FDA, CDC, and TSA • Cargo area hardstand parking for 18 freighter aircraft • Excellent surface transportation connections, • Over the past five years, the Port has partnered with close proximity to two major seaports and with private developers to build/lease over 2.2 the 2nd largest concentration
    [Show full text]
  • Download a PDF of the Retail and Hospitality Services Section of the Winter 2017 Issue Of
    RETAIL AND HOSPITALITY TRACY ISSEL: MICROSOFT How a retailer delivers for its customers is becoming as important as what it delivers. Successful retailers are no longer just the ones who sell the latest must-have item – they’re the ones that can do this while creating a personal customer experience and offering a unified and continuous shopping journey across all channels. In the pages that follow, we find out how retail organisations can earn customers’ trust and loyalty by listening and being relevant at their point of need. We discover the role of machine learning and automated analytics and find out how Microsoft and its partners are enabling change. 103 FEATURE How to create amazing customer experiences Microsoft’s Pinar Salk tells us how technologies like analytics and machine learning are helping retailers to create the personalised and seamless shopping experience their customers expect BY REBECCA GIBSON one are the days where customers visit- discounts, and offer a unified and continuous ing US-based home improvement store shopping journey across all channels,” she says. GLowe’s had to flick through multiple However, most retailers are yet to deliver this swatches of paints and materials, or wander interactive and frictionless shopping experience, round the store looking at appliances. Now, largely because they have no way to connect the they simply populate their Pinterest boards customers in their stores to the customers using Retailers are using with images of their ideal kitchens, send it their online and mobile channels. Microsoft HoloLens to Lowe’s and the retailer uses analytics and “Ideally, customers should be able to search and mixed reality to machine learning technologies to find relevant for products online, create a wish list, come into improve the customer products in its inventory to produce relevant a physical store and be personally greeted by an experience and make kitchen concepts.
    [Show full text]
  • Insideradio.Com
    800.275.2840 MORE NEWS» insideradio.com THE MOST TRUSTED NEWS IN RADIO THURSDAY, MARCH 5, 2015 Infinite Dial 2015: Radio’s Money Demo is driving online radio growth. Online radio gained ground in 2015 as listeners aged 25-54 tuned to the medium in record numbers. No longer just a habit for 12-24 year-olds, half of Americans aged 25- 54 listen weekly to AM/FM radio stations online or to streamed audio content available only on the internet, according to new findings from Edison Research and Triton Digital. Weekly listening among 25-54 year-olds increased by over a third during the past year. Online radio is now a majority activity and the gap between monthly and weekly listening is closing. Over half of the U.S. population (53%) now listens to online radio monthly and 44% tune in weekly. In fact, the percent that listen weekly has doubled during the past four years. As the medium matures, the impact of a new crop of older, more casual listeners may be impacting average time spent with it. For the first time since 2008, Edison reports a slight decrease in weekly time spent listening to online radio, from 13 hours, 19 minutes in 2014 to 12 hours, 53 minutes in 2015. However the total time consumed continues to rise. Usage is continuing to shift from desktops and laptops to smartphones. Nearly three quarters of weekly online radio listeners tune in on a smartphone, up from 66% last year. As listening on desktops (61%) and tablets (32%) declined slightly, streaming audio consumption on internet-connected TVs rose sharply, from 12% to 18% during the past year.
    [Show full text]
  • 2 0 1 8 C O R P O R a T E S O C I a L R E S P O N S I B I L I T Y R E P O
    2018 CORPORATE SOCIAL RESPONSIBILITY REPORT SHARING OUR PROGRESS 03 WHO WE ARE 04 LETTER FROM OUR CO-PRESIDENTS 05 OUR CSR PRIORITIES 08 TAKING CARE OF OUR COMMUNITIES 09 CHARITABLE GIVING 12 HUMAN RIGHTS 15 DIVERSITY, INCLUSION AND BELONGING CONTENTS 18 RESPECTING THE ENVIRONMENT 19 ENERGY 20 WASTE 21 PAPER AND PACKAGING 21 WATER 22 TRANSPORTATION 23 RESTAURANTS AND SPECIALTY COFFEE 25 PRODUCT AND SUPPLY CHAIN SUSTAINABILITY 28 OUR DATA 29 PROGRESS TOWARD OUR 2020 GOALS 2 01 AT-A-GLANCE WHO WE $15.48 379 ARE BILLION STORES 2018 NET SALES IN THE U.S., CANADA AND PUERTO RICO In 1901, John W. Nordstrom opened a shoe store on the premise that customers deserved the best service, selection, JWN quality and value. More than a century later, we maintain NYSE the same dedication to providing unique a range of products, exceptional customer service and great experiences. 71,000 9 FULL- AND PART-TIME DISTRIBUTION AND EMPLOYEES FULFILLMENT CENTERS Visit NordstromCares.com to learn more about our efforts. Read or download our 2018 10-K report here. John W. Nordstrom at the original Artist’s rendering of the Manhattan flagship store, opening fall 2019 This Sharing Our Progress report represents our CSR work from February 4, 2018, Read or download our Wallin & Nordstrom store in Seattle to February 2, 2019, and all data has been audited by our Internal Audit team. 2017 Sharing Our Progress report here. WHO WE ARE | TAKING CARE OF OUR COMMUNITIES | RESPECTING THE ENVIRONMENT | OUR DATA 3 LETTER FROM We have more visibility than ever before OUR CO-PRESIDENTS “ into the impact our business has on the environment and the communities we Since we first opened our doors in 1901, our focus has been on providing customers with serve, which means we have an increasing the best merchandise and outstanding service.
    [Show full text]
  • Nordstrom Visa Signature®
    NORDSTROM VISA SIGNATURE® GUIDE TO ENHANCEMENTS WELCOME TO THE WORLD OF NORDSTROM VISA SIGNATURE You can count on your new Visa Signature® card to enhance your life—and every shopping experience. It includes a world of wonderful benefits designed to make your life easier. Keep this guide on hand—it’s your go-to source for information on the countless features, services, and conveniences available to you. Thank you for choosing the Nordstrom Visa Signature card. Enjoy! NORDSTROM VISA SIGNATURE GUIDE TO BENEFIT GET REWARDED JUST FOR SHOPPING As a Nordstrom Rewards member, you earn points for every net dollar spent at Nordstrom, Nordstrom Rack, Nordstrom.com, nordstromrack.com, HauteLook and everywhere Visa credit cards are accepted. For every 2,000 points you earn, you’ll receive a $20 Nordstrom Note to spend on whatever you want at Nordstrom, Nordstrom Rack, or Nordstrom.com. And that’s just the beginning—the more you spend, the more you earn. THIS GUIDE TO BENEFIT DESCRIBES THE BENEFIT IN EFFECT AS OF 4/1/11. THIS BENEFIT AND DESCRIPTION SUPERSEDE ANY PRIOR BENEFIT AND DESCRIPTION YOU MAY HAVE RECEIVED EARLIER. PLEASE READ AND RETAIN FOR YOUR RECORDS. YOUR ELIGIBILITY IS DETERMINED BY THE DATE YOUR FINANCIAL INSTITUTION ENROLLED YOUR ACCOUNT IN THE BENEFIT. VISA SIGNATURE BENEFITS Enjoy instant access to dozens of everyday perks, once-in-a-lifetime experiences, and fine wine and food events through visa.com/signature. VISA SIGNATURE CONCIERGE1 Save time and make your life easier with the complimentary Visa Signature Concierge service. Just call anytime, 24 hours a day.
    [Show full text]
  • Novedades Anexo J 2017
    R.F.E. de A. Novedades Anexo J 2017 NOVEDADES ANEXO J 2017 Departamento Técnico 1/33 10.02.17 R.F.E. de A. Novedades Anexo J 2017 Los siguientes artículos del Anexo J han sido modificados para la temporada 2017. ÍNDICE DE ARTÍCULOS MODIFICADOS EN 2017 EQUIPAMIENTO DE SEGURIDAD (GRUPOS N, A, R-GT) ...................................................................................................... 3 REGLAMENTO ESPECÍFICO PARA VEHÍCULOS DE PRODUCCIÓN (GRUPO N) .................................................................... 11 REGLAMENTO ESPECÍFICO PARA VEHÍCULOS TURISMO (GRUPO A) ................................................................................ 12 REGLAMENTO ESPECÍFICO PARA VEHÍCULOS GT DE PRODUCCIÓN (GRUPO R-GT) ......................................................... 13 REGLAMENTO ESPECÍFICO PARA VEHÍCULOS DE GRUPOS R (R1/R2/R3/R4) ................................................................... 17 REGLAMENTO ESPECÍFICO PARA VEHÍCULOS DE GRUPO R5 ............................................................................................ 19 PRESCRIPCIONES GENERALES PARA LOS VEHÍCULOS TODO TERRENO ............................................................................ 21 EQUIPAMIENTO DE SEGURIDAD PARA VEHÍCULOS TODO TERRENO ............................................................................... 21 REGLAMENTO ESPECÍFICO PARA VEHÍCULOS TODO TERRENO DE SERIE (GRUPO T2) ..................................................... 29 REGLAMENTO ESPECÍFICO PARA VEHÍCULOS TODO TERRENO MODIFICADOS (GRUPO T1) ..........................................
    [Show full text]
  • A Comparison of Radio Formats in Turkey and USA (2003-2013)
    3-5 February 2014- Istanbul, Turkey Proceedings of INTCESS14- International Conference on Education and Social Sciences 873 Radio Formats and Their Affects to Radio Industry: A comparison of Radio Formats in Turkey and USA (2003-2013) Mihalis Kuyucu Istanbul Aydın University, Turkey [email protected], [email protected] Keywords: Radio, Radio Formats, Radio Ratings, Radio Management, Abstract. This study has a research of radio formats. The paper gives history, development and description of radio formats and how they changed the radio industry in the world. The data collected from historical and conceptual based researches done in USA radio market. In the Second part of the study there is a determination of the most used trendy radio formats for the USA and Turkish radio industry in last ten years (2003-2013). The study analyze the yearly radio ratings of Turkish radio industry for 2003 and 2013 and find out the most popular radio formats and how these changed radio in USA and Turkish radio industry in the last ten years. In the end of the study there is a correlation analysis for the shares of radio formats for the USA and Turkish radio market and a comparison of the popular format shares for the two countries. 1. Introduction Radio which made a big revolution with its creation had a big mission in media history. The medium first was a strong news source for the communities. İt faced two World wars and the re- arrangement of the politics of the world. Radio was the most popular medium in the world until the creation and development of TV.
    [Show full text]
  • Radio Airplay and the Record Industry: an Economic Analysis
    Radio Airplay and the Record Industry: An Economic Analysis By James N. Dertouzos, Ph.D. For the National Association of Broadcasters Released June 2008 Table of Contents About the Author and Acknowledgements ................................................................... 3 Executive Summary....................................................................................................... 4 Introduction and Study Overview ................................................................................ 7 Overview of the Music, Radio and Related Media Industries....................................... 15 Previous Evidence on the Sales Impact of Radio Exposure .......................................... 31 An Econometric Analysis of Radio Airplay and Recording Sales ................................ 38 Summary and Policy Implications................................................................................. 71 Appendix A: Options in Dealing with Measurement Error........................................... 76 Appendix B: Supplemental Regression Results ............................................................ 84 © 2008 National Association of Broadcasters 2 About the Author and Acknowledgements About the Author Dr. James N. Dertouzos has more than 25 years of economic research and consulting experience. Over the course of his career, Dr. Dertouzos has conducted more than 100 major research projects. His Ph.D. is in economics from Stanford University. Dr. Dertouzos has served as a consultant to a wide variety of private and public
    [Show full text]
  • The Courtroom Trial in American Popular Culture*
    Marquette University Law School Marquette Law Scholarly Commons Faculty Publications Faculty Scholarship 1-1-1999 Conventional Wisdom: The ourC troom Trial in American Popular Culture David Ray Papke Marquette University Law School, [email protected] Follow this and additional works at: http://scholarship.law.marquette.edu/facpub Part of the Law Commons Publication Information David Ray Papke, Conventional Wisdom: The ourC troom Trial in American Popular Culture, 82 Marq. L. Rev. 471 (1999) Repository Citation Papke, David Ray, "Conventional Wisdom: The ourC troom Trial in American Popular Culture" (1999). Faculty Publications. Paper 61. http://scholarship.law.marquette.edu/facpub/61 This Article is brought to you for free and open access by the Faculty Scholarship at Marquette Law Scholarly Commons. It has been accepted for inclusion in Faculty Publications by an authorized administrator of Marquette Law Scholarly Commons. For more information, please contact [email protected]. MARQUETTE LAW REVIEW Volume 82 Spring 1999 Number 3 CONVENTIONAL WISDOM: THE COURTROOM TRIAL IN AMERICAN POPULAR CULTURE* DAVID RAY PAPKE** The courtroom trial takes place not only in actual courthouses but also in literature, film, and television. And indeed, while only a minor- ity of Americans have participated in or even watched a real trial, nearly all have read or watched multiple trials in the courthouses of popular culture. This pervasive engagement with fictional and symbolic court- room trials must influence what the public expects both in actual court- rooms and in American society as a whole. This essay has three parts. Part One seeks to establish how ubiqui- tous the image of the courtroom trial has been and remains in American literature, film, and television.
    [Show full text]
  • Black Radio Today Executive Summary
    EXECUTIVE SUMMARY Black Radio Today 2013 How America Listens to Radio © 2013 Arbitron Inc. All Rights Reserved. Radio’s Enduring Relationship With Black America Arbitron Black Radio Today 2013 About 92% of Black consumers aged 12 years and over listen to the radio each week at home, at work, in the car and in other locations. Regardless of age, time of day or location, radio is a reliable media companion of Black consumers. Welcome to Black Radio Today 2013—an up-to-date look at radio listening nationwide and by these formats consumed by Black audiences during the Spring 2012 Diary and April-May-June 2012 PPM surveys: Gospel, Urban Adult Contemporary, Urban Contemporary, Contemporary Inspirational, Rhythmic Contemporary Hit Radio, Adult Contemporary, News/Talk/Information, Pop Contemporary Hit Radio and All Sports. Black Radio Today 2013 uses Arbitron and Scarborough research to develop a profile of radio listening by Black consumers across America, gathered from thousands of respondents in each of the services. You’ll find valuable insights on the enduring relationship between radio and Black listeners around the country. Keep up with Arbitron on our Facebook® and Twitter® accounts linked below. Follow the conversation: facebook.com/ArbitronInc @ArbitronInc PPM ratings are based on audience estimates and are the opinion of Arbitron and should not be relied on for precise accuracy or precise representativeness of a demographic or radio market. Black Radio Today and all ratings, data and other content contained in this report are protected under United States copyright and trademark laws, international conventions and other applicable laws. You may not quote, reference, link to, frame, copy, modify, distribute, publicly display, broadcast, transmit or make any commercial use of any portion of this report, including any ratings, data or other content.
    [Show full text]
  • Vol. 19 Issue 21 WHY SOME BOOKS ARE NEVER
    Vol. 19 Issue 21 All Rights Reserved © 2021 WHY SOME BOOKS ARE NEVER PUBLISHED Bad lines from bad books ...They lived in a typical suburban neighborhood with picket fences that resembled Nancy Kerrigan's teeth. ...John and Mary had never met. They were like two hummingbirds who had also never met. ... He fell for her like his heart was a mob informant, and she was the East River. ... Even in his last years, Granddad had a mind like a steel trap, only one that had been left out so long, it had rusted shut. ... Shots rang out, as shots are wont to do. ...The plan was simple, like my brother-in-law Phil. But unlike Phil, this plan just might work. ...He was as lame as a duck. Not the metaphori- cal lame duck, either, but a real duck that was actually lame, maybe from stepping on a land mine or something. ...The ballerina rose gracefully en pointe and extended one slender leg behind her, like a dog at a fire hydrant. ...Her hair glistened in the rain like a nose hair after a sneeze. PUBLISHED AND DISTRIBUTED WEEKLY BY PASSTIMES OF ARIZONA, LLC - [email protected] - 480.983.9143 I LIVE IN A NEIGHBORHOOD SO BAD THAT YOU CAN GET SHOT WHILE GETTING SHOT – CHRIS ROCK Fred: My great grandfather, an avid golfer his whole life, claimed he watched America win an Olympic gold medal for golf. I don’t remember golf ever being a featured sport. What gives? Signed, Sandy Traps. Dear Sandy: Golf was an Olympic event only twice, once in LIFE IS GOD’S NOVEL.
    [Show full text]
  • 10 Years of Lave & Shows
    Outline of the LAVE (Life And Values Education) PROGRAMS developed for NCSY by Rabbi Dr. N. Amsel (2002) Below is the outline of the NCSY LAVE Programs. Each lesson consists of a description of the video, goals of the lesson, a step-by-step Q&A and sources in English and Hebrew. For more information about this program, contact Rabbi Nachum Amsel TOPIC TRIGGER VIDEO YEAR I 1. Relationship to Elders and Sensitivity to All Others The Shopping Bag Lady 2. Choices and Priorities in Judaism The Bill Cosby Show 3. Tzedaka, Chesed and Charity: What’s the Difference? Clown 4. Prejudice By and Against Jews Barney Miller 5. Business Ethics and Stealing Archie Bunker: Brings home drill 6. Personal Antisemitism and the Jewish Reaction Archie Bunker: JDL YEAR II 1. Jewish Identity Archie Bunker: Stephanie’s Jewish 2. Snitching: Right or Wrong? One Day At a Time 3. Jewish Prayer and Self-Actualization Taxi 4. Shul Vandalism: The New Antisemitism? Archie Bunker 5. Lashon Hara and the Jewish Concept of Speech Facts of Life YEAR III 1. Israel and Jewish Identity (Double Lesson) Cast a Giant Shadow: (First scene) 2. Cheating and Honesty Better Days 3. Death and Shiva in Judaism Facts of Life 4. The Jewish Attitude to Wealth and Money Twilight Zone 5. Understanding the Palestinian Uprising 48 Hours: (20 minute clip) 6. Being Different and Being Jewish Molly's Pilgrim YEAR IV 1. The Jewish Attitude to Senility Grandma Never Waved Back 2-3. Bad Things Happen to Good People: Some Jewish Approaches Webster 4. Jewish Attitudes to the Mentally Handicapped Kate and Allie 5.
    [Show full text]