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FOR IMMEDIATE RELEASE

RICO INTRODUCES RESERVE CLASSIC ALTO SAXOPHONE REEDS

The NAMM Show, Anaheim, CA, January 13-16, 2011 (Booth #4834) – Rico is excited to announce that Reserve Classic Alto Saxophone reeds have been added to its line of Reserve Classic reeds.

The Reserve Classic Alto Saxophone reeds are made from lower-internode cane which produces the most consistent tone of any reed currently on the market. The new Reserve Classic reeds feature a thicker blank that allows for more resonation as well as a profile that provides more flexibility than standard alto saxophone reeds. Reserve Classic Alto Saxophone reeds are available in strengths of 2.0 to 4.5. The Reserve Classic line also offers 3.0+ strength, making Reserve Classic the first line of reeds to offer this strength option for the alto saxophone.

Buzz about the new Reserve Classic reeds for Alto Saxophone is already stirring from top artists:

“Whether performing traditional saxophone quartet music or cutting-edge contemporary repertoire, Rico Reserve reeds provide us with exceptional reliability, response, and resonance,” enthuses Jeffrey J. Loeffert of the h2 Quartet. “The Reserve Classic Alto Saxophone reeds allow us to perform broad dynamic ranges, project in expressive passages, and facilitate our ability to blend.”

“Rico’s new line of classical reeds gives the performer total confidence on stage,” says Dave Camwell, Assistant Professor of Saxophone and Jazz Studies at Simpson College. “The response, warmth of sound, or clarity of tone is simply sensational. I find the new Reserve Classic reeds to be in a league of their own.”

“The Reserve Classic Alto Saxophone reeds were developed after receiving some great feedback from a diverse range of players,” says Rico Product Manager, Robert Polan. “The new reeds are extremely durable, produce a fantastic tone and have been receiving an exceptional amount of acclaim from many established saxophone players.”

Rico Reserve Classic Alto Saxophone Reeds are available now and retail for $53.50.

For more information about Rico and its products, please visit www.ricoreeds.com.

D’Addario & Company, Inc. designs, manufactures, and markets complete lines of strings for fretted and bowed musical instruments, drumheads, drum practice pads, and guitar and woodwind accessories under the proprietary brand names D'Addario, Evans Drumheads, Planet Waves, Rico, HQ Percussion and PureSound Percussion. The company also runs theLessonroom.com and Guitar.com. D’Addario products are marketed in approximately 120 countries.

Media Contact: Angela Magliocca [email protected]

Website: www.ricoreeds.com Twitter: www.twitter.com/ricoreeds MySpace: www.myspace.com/ricoreed YouTube: www.youtube.com/user/ReedsRico Facebook: www.facebook.com/pages/Rico-Reeds/42047667201

FOR IMMEDIATE RELEASE

CALEB CHAPMAN SIGNS ON TO ENDORSE RICO REEDS, D’ADDARIO, PLANET WAVES AND EVANS DRUMHEADS

The NAMM Show, Anaheim, CA, January 13-16, 2011 (Booth #4834) – Rico, Evans, D‟Addario, and Planet Waves are elated to announce an official endorsement of Caleb Chapman‟s Crescent Super Band.

For nearly a decade, Caleb Chapman has been turning heads with his professional bands made up of young musicians aged 14-18. As the President of Caleb Chapman Music, Chapman directs over 100 of ‟s most talented young musicians in six elite ensembles. In addition to leading these ensembles, Chapman is a gifted sxophonist, playing Rico reeds soley. Additionally, each of his ensembles will perform exclusively on Rico reeds, D‟Addario strings, Planet Waves accessories and Evans drumheads.

From funk to fusion and soul to swing, Chapman‟s bands including the Crescent Super Band, Voodoo Orchestra, Soul Research Foundation, La Onda Caribena, and Little Big Band, have played some of the most prestigious venues in the world, including recent performances in Italy, France, and Switzerland, and an Asia Tour planned for 2011.

Chapman‟s Crescent Super Band consists of 22 teenagers with a youthful energy and nearly unbelieveable performance level. The band has performed hip, intelligent arrangements of the American standards for thousands. As a result, they have frequently been hailed as the top band of their type in the world.

The Voodoo Orchestra takes its cues from bands like the Brian Setzer Orchestra, the Atomic Fireballs, and Big Bad Voodoo Daddy, revisiting the high energy jump swing of the „30s and „40s. This dynamic entertainment conspiracy features 20 top notch musicians who faithfully celebrate the music and style of one of America‟s golden ages of music. The band headlined 's Official First Night Celebration - EVE 2010, performing for thousands. They have shared the bill with acts as varied as the Robert Cray Band and the Neon Trees. The band was recognized in 2010 by DownBeat Magazine with the award for “Outstanding Rock/Blues Performance”.

In the tradition of the classic R&B and soul bands of the 70‟s, the Soul Research Foundation brings the funk that audiences crave. With a six-piece horn section and high energy vocals, this band has a much bigger sound than one might expect. The band displays a modern and hip take on the music of Stevie Wonder, , Sam and Dave, Average White Band, and Parliament-Funkadelic. If a little Salsa is what you need, look no further than La Onda Caribena. In addition to playing authentic Latin jazz, La Onda knows how to light up the room with sizzling dance music! This full 20-piece big band features a three-piece percussion section. The band recently headlined the Puerto Vallarta Jazz Festival along with special guest, percussion-master Ruben Alvarez.

The Little Big Band is Utah‟s only band strictly dedicated to preserving America‟s rich swing tradition and perhaps the finest in the world for their young age. Complete with Zoot Suits and fedoras the 22-piece big band recreates such well-known favorites as “In the Mood”, “Sing Sing Sing”, “American Patrol”, and dozens of others. Not only have these bands caught the attention of audiences on the world stage, but some of the greatest musicians on the scene today. They have performed with almost two-hundred celebrity guest artists, including dozens of Grammy-winners. They have worked with members of many of the most recognized bands on the planet - the Rolling Stones, the Dave Matthews Band, AC/DC, Tower of Power, Journey, and Genesis, to name just a few. Jazz icons like , Nicholas Payton, Dave Weckl, Christian McBride, Stefon Harris, , Lenny Pickett, , and also fill the list.

Says Chapman about his association with D‟Addario, “We‟re very excited to establish this link with D‟Addario. Our musicians believe in D‟Addario‟s high-quality accessories and we offer D‟Addario a visible showcase through our talented young artists.”

“Caleb Chapman‟s efforts in music education are unmatched,” comments Robert Polan, Rico Product Manager. “Providing these amazing learning and performing opportunities to students falls directly in line with D‟Addario & Company‟s efforts to promote music education; Caleb will surely be an asset to the family, and we look forward to working with him and his talented bands.”

For more information on Caleb Chapman, please visit www.calebchapmanmusic.com.

For more information on Rico Reeds Planet Waves, and Evans, please visit www.ricoreeds.com, www.planetwaves.com, and www.evansdrumheads.com.

D‟Addario & Company, Inc. designs, manufactures, and markets complete lines of strings for fretted and bowed musical instruments, drumheads, drum practice pads, and guitar and woodwind accessories under the proprietary brand names D‟Addario, Evans Drumheads, Planet Waves, Rico, HQ Percussion and PureSound Percussion. The company also runs theLessonroom.com and Guitar.com. D‟Addario products are marketed in approximately 120 countries.

Media Contact: Angela Magliocca [email protected]

Twitter: www.twitter.com/ricoreeds MySpace: www.myspace.com/ricoreed YouTube: www.youtube.com/user/ReedsRico Facebook: www.facebook.com/pages/Rico-Reeds/42047667201