Fordham Law School FLASH: The Fordham Law Archive of Scholarship and History Faculty Scholarship 2009 Trademark Intersectionality Sonia K. Katyal Fordham University School of Law,
[email protected] Follow this and additional works at: http://ir.lawnet.fordham.edu/faculty_scholarship Part of the Intellectual Property Commons Recommended Citation Sonia K. Katyal, Trademark Intersectionality , 57 UCLA L. Rev. 57 (2009-2010) Available at: http://ir.lawnet.fordham.edu/faculty_scholarship/337 This Article is brought to you for free and open access by FLASH: The orF dham Law Archive of Scholarship and History. It has been accepted for inclusion in Faculty Scholarship by an authorized administrator of FLASH: The orF dham Law Archive of Scholarship and History. For more information, please contact
[email protected]. TRADEMARK INTERSECTIONALITY Sonia K. Katyal Even though most scholars and judges treat intellectual property law as a predominantly content-neutralphenomenon, trademark law contains a statutory provision, section 2(a), that provides for the cancellation of marks that are "disparaging," "immoral," or "scandalous." This provision has raised intrinsically powerful constitutional concerns, which invariably affect two central metaphors that are at war within trademark law: the marketplace of goods, which premises itself on the fixedness of intellectual properties, and the marketplace of ideas, which is premised on the very fluidity of language itself. Since the architecture of trademark law focuses only on how marks communicate information about a certain product or corporationwithin the marketplace of goods, it largely underestimates the more complex role that trademarksplay within the marketplace of ideas. Conversely, by only taking into account a brand's expressive implications, the provisions governing scandalous, disparaging,and immoral matter fail to substantively address the source-identifying functions that these marks often serve.