Haswell, Helen. " Story Is King: Understanding the Toy Story
Haswell, Helen. " Story Is King: Understanding the Toy Story Franchise as an Allegory for the Studio Narrative of Pixar Animation." Toy Story: How Pixar Reinvented the Animated Feature. By Susan Smith, Noel Brown and Sam Summers. London: Bloomsbury Academic, 2017. 181–196. Bloomsbury Collections. Web. 27 Sep. 2021. <http://dx.doi.org/10.5040/9781501324949.ch-012>. Downloaded from Bloomsbury Collections, www.bloomsburycollections.com, 27 September 2021, 09:33 UTC. Copyright © Susan Smith, Sam Summers and Noel Brown 2018. You may share this work for non-commercial purposes only, provided you give attribution to the copyright holder and the publisher, and provide a link to the Creative Commons licence. 1 81 Chapter 12 S TORY IS KING: UNDERSTANDING THE TOY STORY FRANCHISE AS AN ALLEGORY FOR THE STUDIO NARRATIVE OF PIXAR ANIMATION Helen Haswell When Toy Story (John Lasseter) was released in 1995, analyses of the fi lm suggested it was an allegory for the popularization of computer- generated (CG) animation and the subsequent displacement of hand- drawn methods.1 According to this view, Toy Story ’s narrative implies that Disney’s traditional 2- D animation, represented by Woody, the outdated pull- string cowboy doll, has been rendered irrelevant by Pixar’s pioneering digital animation, represented by Buzz Lightyear, the new and more advanced space ranger toy. While this is apparent, I would argue that the Toy Story franchise as a whole is representative of the history and development of Pixar Animation Studios and its relationship with the Walt Disney Company. Th is twenty- fi ve- year relationship, which was formalized in 1991 when Disney agreed to fi nance the development, produc- tion and distribution of Pixar’s fi rst feature fi lm, has been both turbulent and mutually benefi cial.
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