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FOR IMMEDIATE RELEASE

THE ANNOUNCES THE SPLIT SURPRISE 7” SPONSORED BY SCION

CHANCE TO WIN ONE OF FIVE GOLDEN TICKETS TO ATTEND THE GALA.

TORONTO, ON – Thursday, August 2, 2012

The Polaris Music Prize is pleased to announce the return of the surprise split 7”, sponsored by Scion. Purchase any one of the ten Short List artist’s album (cd or vinyl) at any of the participating retailers (listed below) and you will be given a surprise split 7”. The unmarked limited edition instant collectible 7” will feature one artist’s single on each side and will be one of the following combination of this year’s Short List artists: / , / Cold Specks, / , / YAMANTAKA // SONIC TITAN. 5 golden tickets for two to this year’s Polaris Music Prize Gala will be randomly distributed inside 5 of the split 7” packages. Transportation and accommodation to are not included with the winning tickets. The 2012 Polaris Music Prize Short List Nominees, as announced on July 17th, are: Cadence Weapon, Cold Specks, , Kathleen Edwards, Feist, Fucked Up, Grimes, Handsome Furs, Japandroids, YAMANTAKA // SONIC TITAN.

The participating retailers are:

Newfoundland Fred's (St John's)

Nova Scotia Obsolete Records (Halifax) Taz Records (Halifax)

New Brunswick Backstreet (St John) Backstreet (Fredericton)

Quebec Phonopolis () Frequences (Ste-Hyacinthe) Aux 33 Tours (Montreal)

Ontario CDWarehouse (Kanata) CDWarehouse (Ottawa East) CDWarehouse (Nepean) Compact Music (Ottawa - Glebe) Compact Music (Ottawa - Centretown) Cheapies (Hamilton) Dr Disc (Hamilton) Ground Floor Music (Guelph) Kops Records (Toronto) Sonic Boom (Toronto - Bloor) Sonic Boom (Toronto - Kensington) Soundscapes (Toronto)

Manitoba Music Trader (Winnipeg)

Saskatchewan Vinyl Diner (Saskatoon)

Alberta Blackbyrd Myoozik () Listen Records (Edmonton) Permanent Records (Edmonton) Sloth Records () Blueprint Records (Lethbridge)

British Columbia Zulu () Neptoon (Vancouver) Ditch Records (Victoria) Red Cat Records (Vancouver) Milkcrate (Kelowna)

For Short List album graphics, artist pics and bios visit: polarismusicprize.ca/media username: media / password: m3d1a

The Polaris Music Prize awards $30,000 to the artist who creates the Canadian Album of the Year. Courtesy of Slaight Music, each of the nine other short listed artists will receive $2000.00. The prize is judged solely on artistic merit, without consideration of genre or record sales. Past winners are , , Fucked Up, Patrick Watson, Caribou and Final Fantasy. The eligibility period for the 2012 Polaris Music Prize runs from June 1, 2011 to May 31, 2012.

The winner will be revealed Monday, September 24th at the Polaris gala in Toronto. That night an 11 grand jury, chosen from the larger jury pool of over 200 music journalists, broadcasters and bloggers will be sequestered at the historic Concert Hall at Bell Media’s studios to vote for the winner. The gala will feature live performances by this year’s short list nominees and the entire event will stream live on Muchmusic.com and will be broadcast live exclusively on SiriusXM radio (Sirius channels 151 and 152; XM channel 151) and CBC Radio 3. Highlights from the gala will air in a one-hour special, exclusively on MuchMusic, on Saturday, September 29th at 10pm ET.

About the Polaris Music Prize The Polaris Music Prize is a not-for-profit organization that annually honours, celebrates and rewards creativity and diversity in Canadian recorded music by recognizing, then marketing the albums of the highest artistic integrity, without regard to musical genre, professional affiliation, or sales history, as judged by a panel of selected music critics. www.polarismusicprize.ca

About Scion Sessions Scion Sessions is a program that acknowledges the unparalleled creativity of music in , and carries on the Scion car brand's storied tradition of supporting and inciting independent music. Scion is committed to producing, curating, and supporting once-in- a-lifetime shows, coveted vinyl music releases, exclusive digital and online content, widespread promotional visibility and distribution for emergent artists, and special access for its growing fanbase. www.scionsessions.ca

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Media Contacts:

Polaris Music Prize media: Joanne Setterington Indoor Recess (416) 884-4119 [email protected]

Polaris Music Prize media (Quebec): Magali Ould (514) 994-6295 [email protected]