The TV Player Report A beta report into online TV viewing

Week ending 1st November 2015 Table of contents

Page 1 Introduction 2 Terminology 3 Generating online viewing data 4 Capturing on-demand viewing & live streaming 5 Aggregate viewing by TV player (On-demand & live streaming) 6 Top channels (Live streaming) 7 Top 50 on-demand programmes (All platforms) 9 Top 50 on-demand programmes (Android apps) 11 Top 50 on-demand programmes (Apple iOS apps) 13 Top 50 on-demand programmes (Website player) 15 Top 10 on-demand programmes by TV player 18 Frequently asked questions Introduction In an era of constant change, BARB continues to develop its services in response to fragmenting behaviour patterns. Since our launch in 1981, there has been proliferation of platforms, channels and catch-up services. In recent years, more people have started to watch television and video content distributed through the internet. Project Dovetail is at the heart of our development strategy. Its premise is that BARB’s services need to harness the strengths of two complementary data sources. - BARB’s panel of 5,100 homes provides representative viewing information that delivers programme reach, demographic viewing profiles and measurement of viewers per screen. - Device-based data from web servers provides granular evidence of how online TV is being watched. The TV Player Report is the first stage of Project Dovetail. It is a beta report that is based on the first outputs from BARB working with UK television broadcasters to generate data about all content delivered through the internet. This on-going development delivers a census- level dataset that details how different devices are being used to view online TV. Stage 2 of Project Dovetail will integrate this dataset with the outputs that our customers are used to receiving from BARB. We are in the final stages of tendering the contract for this stage. More news will follow on how we will deliver this. Click here to watch a short video that brings Project Dovetail to life. Alternatively, contact [email protected] with any questions.

Page 1 Terminology BARB’s customers are used to working with data that represents the viewing habits of people. The TV Player Report focuses instead on devices. The core metric for determining the popularity of a programme is Average Programme Streams, which represents the average number of devices that played the programme across its duration. It is analogous to the average audience measure that our customers often use to report programme audiences. Each of these metrics conveys the popularity of a programme, although Average Programme Streams is a measure of device usage rather than a measure of how many people are viewing. We also use the following terminology in the TV Player Report. - Total Viewing Time: the total number of minutes that devices have received content (this enables a headline comparison of the volume of delivery through each TV player). - Android: viewing to content that is made available through TV player apps that can be downloaded on tablets and smartphones running the Android operating system. - Apple iOS: viewing to content that is made available through TV player apps that can be downloaded on Apple tablets, smartphones and other handheld devices. - Website player: viewing to content that is made available by broadcasters through their own website (accessible through browsers on multiple devices and operating systems).

Page 2 Generating online viewing data UK television broadcasters are implementing software measurement code within their TV player apps. This software code has been developed by Kantar Media and generates analytic tags each time a device requests content from a TV player. This allows BARB to record the total number of times content is watched and how long each viewing session is. The TV Player Report only includes data for platforms that have successfully completed a number of steps that are necessary for them to be live and reporting. The table below shows current implementation status by TV player. An explanatory note details whether the reported data includes on-demand and/or live streaming for TV players that are live. The differences in capturing on-demand viewing and live streaming are explained on page 4. More detail on the different implementation phases can be found in the Frequently Asked Questions.

Android app Apple iOS app Website player All 4 On-demand only On-demand only On-demand only Measurement live & reporting BBC iPlayer On-demand only On-demand only Measurement being audited/tested Demand 5 Software code not yet implemented by broadcaster ITV Player OD & Live OD & Live OD & Live S4C Clic Sky Go On-demand only STV Player UKTV Play On-demand only UTV Player On-demand only Page 3 Capturing on-demand viewing & live streaming The delivery of on-demand content and live streaming are often separate technical processes within a TV player. Each of these requires distinct coding and auditing, which is why some TV players report both types of content, while others are currently only reporting one. The intention is to report both forms of content across all TV players in due course. TV players serve on-demand content in such a way that content IDs can be applied to individual programmes. This allows precise reporting of Average Programme Streams. The process of identifying viewing to live channel streams is different. - The software measurement code deployed by BARB can establish when a TV player is being used to watch a live channel stream. It also identifies which channel is being watched live. - To establish which programmes were streamed live requires a process that matches the timestamp of the viewing session with the programme logs for the channel that was tuned to. This is equivalent to a process that BARB has used for many years to attribute our panel members’ viewing to the right programme. BARB is developing the solution to report Average Programme Streams for content that is watched live. We will report the level of live streaming to individual programmes once this is in place. Live streaming is included on page 5 within the viewing time for the TV player that is used by the viewer.

Page 4 Aggregate viewing by TV player (On-demand & live streaming)

Total viewing time (minutes) Week ending 1st November 2015 All platforms Android app Apple iOS app Website player

TOTAL 775,701,912 27,536,896 368,259,792 379,905,224

All TV players Live streaming 42,941,360 3,776,405 16,705,507 22,459,448

On-demand 732,760,552 23,760,491 351,554,285 357,445,776

All 4 On-demand 103,199,714 7,989,747 42,468,996 52,740,971

BBC iPlayer On-demand 447,707,456 - 194,203,784 253,503,672

Live streaming 42,941,360 3,776,405 16,705,507 22,459,448 ITV Player (including UTV Player) On-demand 125,469,199 15,770,744 59,934,495 49,763,960 On-demand Sky Go 54,947,010 - 54,947,010 - (not yet attributable to originating broadcaster)

UKTV Play On-demand 1,437,173 - - 1,437,173

ONLY VIEWING TIME FOR AUDITED PLATFORMS IS INCLUDED. SEE PAGE 3 FOR REPORTING PLATFORMS. Page 5 Top channels (live streaming)

Total viewing time (minutes) Week ending 1st November 2015 Total playtime Own player apps Sky Go ITV 32,219,795 32,219,795 - ITVBE 4,278,496 4,278,496 - ITV2 2,149,081 2,149,081 - ITV3 2,117,575 2,117,575 - ITV4 2,055,121 2,055,121 - live/citv 121,257 121,257 -

ONLY VIEWING TIME FOR AUDITED PLATFORMS IS INCLUDED. SEE PAGE 3 FOR REPORTING PLATFORMS. Page 6 Top 50 On-demand programmes (All platforms) Week ending 1st November 2015 Average Average TV Player - Platforms Programme TV Player - Platforms Programme Programme included Streams Programme included Streams 1 The Apprentice Series 11 Pet Show Episode 4 BBC I, W 313,063 26 First Dates S4E9 ALL 4 A, I, W 81,676 2 The Only Way Is Essex (Series 16) Episode 0007 ITV A, I, W 235,765 27 The Graham Norton Show Series 18 Episode 6 BBC I, W 80,784 3 The Only Way Is Essex (Series 16) Episode 0008 ITV A, I, W 209,094 28 EastEnders 29/10/2015 BBC I, W 79,397 4 Made In Chelsea S10E2 ALL 4 A, I, W 207,527 29 Coronation Street (Series 56) 2015 Episode 8758 ITV A, I, W 79,313 30 The Apprentice S15E4 BBC I, W 78,303 5 EastEnders 27/10/2015 BBC I, W 182,766 31 The Last Kingdom Episode 2 BBC I, W 78,086 6 Downton Abbey (Series 6) Episode 0006 ITV A, I, W 175,851 32 EastEnders 30/10/2015 BBC I, W 78,078 7 EastEnders 26/10/2015 BBC I, W 170,870 33 The Next Step Series 3 It's My Party Episode 22 BBC I, W 76,843 8 EastEnders 29/10/2015 BBC I, W 155,656 34 River Episode 3 BBC I, W 75,737 9 EastEnders 30/10/2015 BBC I, W 155,421 The Apprentice Series 11 35 BBC I, W 75,573 10 Series 9 The Zygon Invasion Episode 7 BBC I, W 137,142 Cross-channel Discount Buying Episode 3 11 Have I Got News For You Series 50 Episode 5 BBC I, W 130,909 36 Cuffs Episode 1 BBC I, W 75,391 12 The X Factor (Series 12) Episode 0014 ITV A, I, W 108,049 37 Preview Sherlock -€“ The Abominable Bride Trailer BBC I, W 73,903 Stacey Dooley Investigates Series 7 13 The Dumping Ground Series 3 Who Are You? Episode 14 BBC I, W 99,678 38 BBC I, W 73,852 World's Worst Place To Be A Woman? Episode 2 14 Doctor Who Series 9 The Woman Who Lived Episode 6 BBC I, W 98,182 39 Matt Berry Does... Ghosts BBC I, W 73,752 15 From Darkness Episode 4 BBC I, W 96,915 40 The Next Step Series 3 Welcome To Miami Episode 23 BBC I, W 73,412 16 Russell Howard's Good News Series 10 Episode 2 BBC I, W 94,925 41 EastEnders 26/10/2015 BBC I, W 71,710 17 Coronation Street (Series 56) 2015 Episode 8762 ITV A, I, W 93,118 42 The Real Housewives Of Cheshire (Series 2) Episode 0008 ITV A, I, W 71,052 18 Coronation Street (Series 56) 2015 Episode 8759 ITV A, I, W 91,416 43 SAS: Who Dares Wins S2E2 ALL 4 A, I, W 69,940 19 Class Of '92: Out Of Their League Episode 1 BBC I, W 90,234 44 Homeland S5E3 ALL 4 A, I, W 68,764 20 Professor Green: Suicide And Me 27/10/2015 BBC I, W 87,299 45 The Next Step S3E22 BBC I, W 68,235 21 Coronation Street (Series 56) 2015 Episode 8760 ITV A, I, W 86,371 46 The Apprentice: You're Fired Series 11 Episode 4 BBC I, W 68,045 22 EastEnders 27/10/2015 BBC I, W 84,739 47 Scream Queens S1E1 ALL 4 A, I, W 67,233 23 The X Factor (Series 12) Episode 0015 ITV A, I, W 83,248 48 The Next Step S3E23 BBC I, W 66,617 24 The Dumping Ground S3E14 BBC I, W 81,929 49 Catastrophe S2E1 ALL 4 A, I, W 64,649 25 Coronation Street (Series 56) 2015 Episode 8761 ITV A, I, W 81,696 50 Gogglebox S6E8 ALL 4 A, I, W 63,900

LEGEND FOR PLATFORMS EXCLUDES LIVE STREAMING A = Android app, I = Apple iOS app, W = Website player Page 7 Top 50 On-demand programmes (All platforms) 4 weeks ending 1st November 2015 Average Average TV Player - Platforms Programme TV Player - Platforms Programme Programme included Streams Programme included Streams The Apprentice Series 11 Advertising – 1 BBC I, W 542,494 26 EastEnders 19/10/2015 BBC I, W 252,219 Cactus Shampoo Episode 2 27 The Only Way Is Essex (Series 16) Episode 0005 ITV A, I, W 251,768 2 The Apprentice Series 11 Fish Food Episode 1 BBC I, W 504,778 28 The Only Way Is Essex (Series 16) Episode 0006 ITV A, I, W 251,650 3 Doctor Foster Episode 5 BBC I, W 496,123 29 From Darkness Episode 1 BBC I, W 249,309 4 The Great British Bake Off Series 6 The Final Episode 11 BBC I, W 447,939 The Apprentice Series 11 30 Have I Got News For You Series 50 Episode 2 BBC I, W 244,822 5 BBC I, W 430,041 Cross-channel Discount Buying Episode 3 31 Made In Chelsea S10E1 ALL 4 A, I, W 243,547 6 The Apprentice Series 11 Meet The Candidates BBC I, W 423,221 32 Doctor Who Series 9 The Woman Who Lived Episode 6 BBC I, W 243,194 7 Doctor Who Series 9 Before The Flood Episode 4 BBC I, W 368,781 33 The Only Way Is Essex (Series 16) Episode 0007 ITV A, I, W 239,935 8 Doctor Who Series 9 Episode 5 BBC I, W 328,766 34 Have I Got News For You Series 50 Episode 3 BBC I, W 227,136 9 EastEnders 09/10/2015 BBC I, W 324,168 35 EastEnders 23/10/2015 BBC I, W 218,844 10 EastEnders 06/10/2015 BBC I, W 322,823 36 Doctor Who Series 9 Episode 3 BBC I, W 218,542 11 The Apprentice Series 11 Pet Show Episode 4 BBC I, W 313,063 37 Downton Abbey (Series 6) Episode 0003 ITV A, I, W 217,599 12 Rooney: The Man Behind The Goals BBC I, W 304,970 38 Downton Abbey (Series 6) Episode 0004 ITV A, I, W 217,337 13 EastEnders 08/10/2015 BBC I, W 300,869 39 EastEnders 22/10/2015 BBC I, W 216,340 I, W 14 EastEnders 16/10/2015 BBC 296,013 40 The Dumping Ground Series 3 Free To Good Home Episode 12 BBC I, W 213,757 15 The Only Way Is Essex (Series 16) Episode 0002 ITV A, I, W 295,683 41 Mock The Week Series 14 Episode 11 BBC I, W 210,480 16 The Only Way Is Essex (Series 16) The Only Way Is Marbs ITV A, I, W 295,128 42 The Only Way Is Essex (Series 16) Episode 0008 ITV A, I, W 209,094 17 EastEnders 15/10/2015 BBC I, W 280,860 43 River Episode 1 BBC I, W 207,708 18 EastEnders 13/10/2015 BBC I, W 280,719 44 Made In Chelsea S10E2 ALL 4 A, I, W 207,556 19 EastEnders 05/10/2015 BBC I, W 277,671 45 Downton Abbey (Series 6) Episode 0005 ITV A, I, W 204,641 20 EastEnders 12/10/2015 BBC I, W 276,292 46 Doctor Foster Episode 3 BBC I, W 203,825 21 The Only Way Is Essex (Series 16) Episode 0004 ITV A, I, W 274,284 47 From Darkness Episode 2 BBC I, W 200,032 22 The Dumping Ground Series 3 Episode 11 BBC I, W 273,598 48 The Next Step Series 3 Sweet Spot Episode 16 BBC I, W 198,312 23 The Only Way Is Essex (Series 16) Episode 0003 ITV A, I, W 272,462 49 The Next Step Series 3 Square Dance Episode 17 BBC I, W 196,054 24 Doctor Foster Episode 4 BBC I, W 262,888 50 The Next Step Series 3 Never There Episode 19 BBC I, W 194,356 25 EastEnders 20/10/2015 BBC I, W 257,642 LEGEND FOR PLATFORMS EXCLUDES LIVE STREAMING A = Android app, I = Apple iOS app, W = Website player Page 8 Top 50 On-demand programmes (Android apps) Week ending 1st November 2015 Average Average Programme Programme Programme TV Player Streams Programme TV Player Streams 1 The Only Way Is Essex (Series 16) Episode 0007 ITV 23,578 26 SAS: Who Dares Wins S2E2 ALL 4 5,672 2 The Only Way Is Essex (Series 16) Episode 0008 ITV 21,061 27 The Big Bang Theory S9E2 ALL 4 5,307 3 Coronation Street (Series 56) 2015 Episode 8762 ITV 15,181 28 Scream Queens S1E1 ALL 4 4,903 4 Downton Abbey (Series 6) Episode 0006 ITV 13,694 29 The X Factor (Series 12) Episode 0013 ITV 4,790 5 Coronation Street (Series 56) 2015 Episode 8759 ITV 12,963 30 Catastrophe S2E1 ALL 4 4,533 6 Coronation Street (Series 56) 2015 Episode 8760 ITV 12,787 31 The Big Bang Theory S9E1 ALL 4 4,311 7 Coronation Street (Series 56) 2015 Episode 8761 ITV 12,066 32 The Only Way Is Essex (Series 16) Episode 0006 ITV 4,240 8 Emmerdale (Series 44) 2015 Episode 7329 ITV 11,789 33 Unforgotten Episode 0003 ITV 4,162 9 The X Factor (Series 12) Episode 0014 ITV 11,517 34 Lewis (Series 9) Magnum Opus - Part 2 ITV 4,094 10 Emmerdale (Series 44) 2015 Episode 7331 ITV 11,186 35 Homeland S5E3 ALL 4 4,085 11 Emmerdale (Series 44) 2015 Episode 7330 ITV 11,156 36 Chewing Gum S1E4 ALL 4 3,995 12 Coronation Street (Series 56) 2015 Episode 8758 ITV 11,045 37 First Dates S4E9 ALL 4 3,990 13 Made In Chelsea S10E2 ALL 4 10,891 38 Coronation Street (Series 56) 2015 Episode 8757 ITV 3,896 14 Emmerdale (Series 44) 2015 Episode 7332/33 ITV 10,784 39 Gogglebox S6E8 ALL 4 3,626 15 Jekyll And Hyde (Series 1) Episode 0001 ITV 8,754 40 Coronation Street (Series 56) 2015 Episode 8756 ITV 3,355 16 The X Factor (Series 12) Episode 0015 ITV 8,432 41 Empire S2E4 ALL 4 3,194 17 Hollyoaks S24E214 ALL 4 8,341 42 Emmerdale (Series 44) 2015 Episode 7328 ITV 2,984 18 Hollyoaks S24E215 ALL 4 8,008 43 Celebrity Juice (Series 14) Episode 0007 ITV 2,984 19 The Real Housewives Of Cheshire (Series 2) Episode 0008 ITV 7,749 44 Downton Abbey (Series 6) Episode 0005 ITV 2,425 20 Celebrity Juice (Series 14) Episode 0008 ITV 7,598 45 Hollyoaks S24E213 ALL 4 2,409 21 Hollyoaks S24E216 ALL 4 7,480 46 The Real Housewives Of New York City (Series 6) Unhappy Anniversary ITV 2,400 22 Unforgotten Episode 0004 ITV 6,763 47 Made In Chelsea S10E1 ALL 4 2,342 23 Doc Martin (Series 7) Episode 0007 ITV 6,737 48 Paul O'grady: For The Love Of Dogs (Series 4) Episode 0003 ITV 2,300 24 Hollyoaks S24E217 ALL 4 6,664 49 Ladies Of London (Series 2) Episode 0003 ITV 2,296 25 Hollyoaks S24E218 ALL 4 5,915 50 SAS: Who Dares Wins S2E1 ALL 4 2,296

EXCLUDES LIVE STREAMING Page 9 Top 50 On-demand programmes (Android apps) 4 weeks ending 1st November 2015 Average Average Programme Programme Programme TV Player Streams Programme TV Player Streams 1 The Only Way Is Essex (Series 16) The Only Way Is Marbs ITV 29,220 26 Downton Abbey (Series 6) Episode 0006 ITV 14,346 2 The Only Way Is Essex (Series 16) Episode 0002 ITV 28,440 27 Unforgotten Episode 0002 ITV 14,186 3 The Only Way Is Essex (Series 16) Episode 0004 ITV 26,557 28 Emmerdale (Series 44) 2015 Episode 7321 ITV 14,133 4 The Only Way Is Essex (Series 16) Episode 0003 ITV 25,884 29 Emmerdale (Series 44) 2015 Episode 7328 ITV 13,975 5 Coronation Street (Series 56) 2015 Episode 8749 ITV 25,608 30 Coronation Street (Series 56) 2015 Episode 8756 ITV 13,591 6 The Only Way Is Essex (Series 16) Episode 0005 ITV 24,839 31 Emmerdale (Series 44) 2015 Episode 7316 ITV 13,369 7 The Only Way Is Essex (Series 16) Episode 0006 ITV 24,709 32 The X Factor (Series 12) Episode 0012 ITV 13,078 8 The Only Way Is Essex (Series 16) Episode 0007 ITV 23,931 33 Emmerdale (Series 44) 2015 Episode 7315 ITV 13,056 9 The Only Way Is Essex (Series 16) Episode 0008 ITV 21,061 34 Coronation Street (Series 56) 2015 Episode 8759 ITV 12,963 10 Coronation Street (Series 56) 2015 Episode 8748 ITV 19,273 35 Coronation Street (Series 56) 2015 Episode 8760 ITV 12,787 11 Coronation Street (Series 56) 2015 Episode 8747 ITV 18,692 36 Coronation Street (Series 56) 2015 Episode 8753 ITV 12,707 12 Downton Abbey (Series 6) Episode 0003 ITV 18,660 37 Made In Chelsea S10E1 ALL 4 12,650 13 Unforgotten Episode 0001 ITV 18,621 38 The X Factor (Series 12) Episode 0013 ITV 12,548 14 Downton Abbey (Series 6) Episode 0004 ITV 18,451 39 Emmerdale (Series 44) 2015 Episode 7326/27 ITV 12,214 15 Downton Abbey (Series 6) Episode 0005 ITV 18,101 40 Coronation Street (Series 56) 2015 Episode 8761 ITV 12,066 16 Coronation Street (Series 56) 2015 Episode 8750 ITV 17,208 41 Emmerdale (Series 44) 2015 Episode 7317 ITV 11,957 17 The X Factor (Series 12) Episode 0011 ITV 16,884 42 Emmerdale (Series 44) 2015 Episode 7329 ITV 11,789 18 Coronation Street (Series 56) 2015 Episode 8752 ITV 15,791 43 Emmerdale (Series 44) 2015 Episode 7324 ITV 11,711 19 The X Factor (Series 12) Episode 0010 ITV 15,527 44 The X Factor (Series 12) Episode 0014 ITV 11,678 20 Coronation Street (Series 56) 2015 Episode 8746 ITV 15,366 45 Emmerdale (Series 44) 2015 Episode 7318 ITV 11,615 21 Coronation Street (Series 56) 2015 Episode 8757 ITV 15,210 46 Emmerdale (Series 44) 2015 Episode 7323 ITV 11,362 22 Coronation Street (Series 56) 2015 Episode 8762 ITV 15,181 47 Emmerdale (Series 44) 2015 Episode 7331 ITV 11,186 23 Coronation Street (Series 56) 2015 Episode 8755 ITV 15,134 48 Emmerdale (Series 44) 2015 Episode 7330 ITV 11,156 24 Coronation Street (Series 56) 2015 Episode 8751 ITV 14,753 49 Emmerdale (Series 44) 2015 Episode 7320 ITV 11,071 25 Coronation Street (Series 56) 2015 Episode 8754 ITV 14,582 50 Emmerdale (Series 44) 2015 Episode 7313 ITV 11,070

EXCLUDES LIVE STREAMING Page 10 Top 50 On-demand programmes (Apple iOS apps) Week ending 1st November 2015 Average Average Programme Programme Programme TV Player Streams Programme TV Player Streams 1 The Only Way Is Essex (Series 16) Episode 0007 ITV 137,649 26 The X Factor (Series 12) Episode 0015 ITV 37,240 2 The Only Way Is Essex (Series 16) Episode 0008 ITV 118,685 27 Russell Howard's Good News S10E2 BBC 34,960 3 Made In Chelsea S10E2 ALL 4 82,079 28 Have I Got News For You S50E5 BBC 34,848 4 EastEnders 27/10/2015 BBC 79,627 29 Emmerdale (Series 44) 2015 Episode 7329 ITV 32,734 5 The Dumping Ground S3E14 BBC 78,339 30 Doctor Who S57E7 BBC 32,617 6 Downton Abbey (Series 6) Episode 0006 ITV 76,475 31 Emmerdale (Series 44) 2015 Episode 7332/33 ITV 31,825 7 EastEnders 29/10/2015 BBC 74,877 32 Celebrity Juice (Series 14) Episode 0008 ITV 31,511 8 The Apprentice S15E4 BBC 74,016 33 Class Of '92: Out Of Their League BBC 30,697 9 EastEnders 30/10/2015 BBC 73,110 34 Emmerdale (Series 44) 2015 Episode 7330 ITV 30,488 10 EastEnders 26/10/2015 BBC 67,477 35 Emmerdale (Series 44) 2015 Episode 7331 ITV 30,201 11 The Next Step S3E22 BBC 64,479 36 Citizen Khan S5E1 BBC 29,783 12 The Next Step S3E23 BBC 63,118 37 Homeland S5E3 ALL 4 29,755 13 EastEnders 27/10/2015 BBC 56,074 38 Hollyoaks S24E214 ALL 4 29,650 14 EastEnders 26/10/2015 BBC 53,859 39 Professor Green: Suicide And Me BBC 29,552 15 The Apprentice Series 11 Pet Show Episode 4 BBC 51,867 40 Cuffs Episode 1 BBC 29,023 16 Coronation Street (Series 56) 2015 Episode 8762 ITV 47,771 41 Topsy And Tim S3E7 BBC 28,905 17 The X Factor (Series 12) Episode 0014 ITV 47,762 42 Hollyoaks S24E215 ALL 4 28,801 18 Coronation Street (Series 56) 2015 Episode 8759 ITV 45,377 43 Catastrophe S2E1 ALL 4 28,767 19 The Real Housewives Of Cheshire (Series 2) Episode 0008 ITV 44,606 44 From Darkness Episode 4 BBC 28,529 20 EastEnders 29/10/2015 BBC 44,250 45 SAS: Who Dares Wins S2E2 ALL 4 28,277 21 Coronation Street (Series 56) 2015 Episode 8760 ITV 43,250 46 First Dates S4E9 ALL 4 27,806 22 EastEnders 30/10/2015 BBC 41,917 47 Unforgotten Episode 0004 ITV 27,630 23 Coronation Street (Series 56) 2015 Episode 8761 ITV 40,825 48 Scream Queens S1E1 ALL 4 27,528 24 Coronation Street (Series 56) 2015 Episode 8758 ITV 38,800 49 Casualty S30E10 BBC 27,315 25 The Dumping Ground Series 3 Who Are You? Episode 14 BBC 38,235 50 Hollyoaks S24E216 ALL 4 27,016 EXCLUDES LIVE STREAMING Page 11 Top 50 On-demand programmes (Apple iOS apps)

4 weeks ending 1st November 2015 Average Average Programme Programme Programme TV Player Streams Programme TV Player Streams 1 Doctor Foster Episode 5 BBC 223,428 26 The Next Step Series 3 Sweet Spot Episode 16 BBC 123,422 2 The Apprentice Series 11 Meet The Candidates BBC 182,282 27 The Next Step Series 3 Square Dance Episode 17 BBC 121,349 3 The Apprentice Series 11 Advertising - Cactus Shampoo Episode 2 BBC 176,983 28 The Only Way Is Essex (Series 16) Episode 0008 ITV 118,685 4 The Dumping Ground Series 3 Episode 11 BBC 175,684 29 The Next Step Series 3 Never There Episode 19 BBC 118,364 5 EastEnders 09/10/2015 BBC 175,165 30 Doctor Foster Episode 4 BBC 115,432 6 EastEnders 06/10/2015 BBC 172,396 31 The Apprentice Series 11 Cross-channel Discount Buying Episode 3 BBC 109,992 7 The Only Way Is Essex (Series 16) The Only Way Is Marbs ITV 169,121 32 The Next Step Series 3 Mixed Messages Episode 18 BBC 108,817 8 The Only Way Is Essex (Series 16) Episode 0002 ITV 167,270 33 From Darkness Episode 1 BBC 108,752 9 The Apprentice Series 11 Fish Food Episode 1 BBC 165,894 34 Doctor Who Series 9 Before The Flood Episode 4 BBC 102,754 10 The Great British Bake Off Series 6 The Final Episode 11 BBC 161,005 35 Topsy And Tim Series 3 Coming Home Episode 4 BBC 99,624 11 EastEnders 08/10/2015 BBC 160,744 36 The Dumping Ground Series 3 Better Than You Episode 13 BBC 95,888 12 EastEnders 16/10/2015 BBC 157,878 37 Made In Chelsea S10E1 ALL 4 94,113 13 The Only Way Is Essex (Series 16) Episode 0004 ITV 156,187 38 Downton Abbey (Series 6) Episode 0004 ITV 91,369 14 The Only Way Is Essex (Series 16) Episode 0003 ITV 153,762 39 EastEnders 22/10/2015 BBC 90,040 15 EastEnders 15/10/2015 BBC 149,022 40 Doctor Foster Episode 3 BBC 89,975 16 EastEnders 13/10/2015 BBC 147,351 41 Downton Abbey (Series 6) Episode 0003 ITV 89,889 17 EastEnders 12/10/2015 BBC 145,478 42 Cbeebies Preview Go Jetters Preview BBC 88,113 18 EastEnders 05/10/2015 BBC 145,415 43 From Darkness Episode 2 BBC 87,445 19 The Only Way Is Essex (Series 16) Episode 0006 ITV 143,909 44 Downton Abbey (Series 6) Episode 0005 ITV 86,311 20 The Only Way Is Essex (Series 16) Episode 0005 ITV 142,894 45 Doctor Who Series 9 The Girl Who Died Episode 5 BBC 85,960 21 Rooney: The Man Behind The Goals BBC 141,987 46 River Episode 1 BBC 85,541 22 The Only Way Is Essex (Series 16) Episode 0007 ITV 138,898 47 Coronation Street (Series 56) 2015 Episode 8749 ITV 85,261 23 The Dumping Ground Series 3 Free To Good Home Episode 12 BBC 135,902 48 EastEnders 23/10/2015 BBC 84,121 24 EastEnders 19/10/2015 BBC 128,787 49 Have I Got News For You Series 50 Episode 2 BBC 84,041 25 EastEnders 20/10/2015 BBC 126,852 50 Topsy And Tim Series 3 Eye Test Episode 5 BBC 79,739

EXCLUDES LIVE STREAMING Page 12 Top 50 On-demand programmes (Website player) Week ending 1st November 2015 Average Average Programme Programme Programme TV Player Streams Programme TV Player Streams Stacey Dooley Investigates Series 7 1 The Apprentice Series 11 Pet Show Episode 4 BBC 261,193 26 BBC 53,387 World's Worst Place To Be A Woman? Episode 2 2 EastEnders 27/10/2015 BBC 126,692 27 The Next Step Series 3 It's My Party Episode 22 BBC 51,857 3 Doctor Who Series 9 The Zygon Invasion Episode 7 BBC 124,170 28 First Dates S4E9 ALL 4 49,879 4 EastEnders 26/10/2015 BBC 117,010 29 The Last Kingdom Episode 1 BBC 49,759 5 Made In Chelsea S10E2 ALL 4 114,555 30 The Next Step Series 3 Welcome To Miami Episode 23 BBC 49,632 6 EastEnders 30/10/2015 BBC 113,507 31 The X Factor (Series 12) Episode 0014 ITV 48,769 7 EastEnders 29/10/2015 BBC 111,407 32 Formula 1 2015 Highlights - US Grand Prix 25/10/2015 BBC 48,728 8 Have I Got News For You Series 50 Episode 5 BBC 111,019 33 The Apprentice: Honest Subtitles Pet Show BBC 45,657 9 Downton Abbey (Series 6) Episode 0006 ITV 85,680 34 Strictly Come Dancing Series 13 Week 6 Episode 12 BBC 45,247 10 Doctor Who Series 9 The Woman Who Lived Episode 6 BBC 85,218 35 Russell Howard's Good News Series 10 Episode 1 BBC 41,460 11 Russell Howard's Good News Series 10 Episode 2 BBC 80,087 36 Citizen Khan Series 4 Farley Manor Episode 1 BBC 40,280 12 The Only Way Is Essex (Series 16) Episode 0007 ITV 74,537 37 Detectorists Series 2 Episode 1 BBC 37,647 13 Class Of '92: Out Of Their League Episode 1 BBC 73,509 14 The Only Way Is Essex (Series 16) Episode 0008 ITV 69,347 38 The X Factor (Series 12) Episode 0015 ITV 37,574 15 From Darkness Episode 4 BBC 68,384 39 Gogglebox S6E8 ALL 4 37,409 16 Professor Green: Suicide And Me 27/10/2015 BBC 65,632 40 Asian Provocateur King Kong Episode 5 BBC 36,761 17 The Last Kingdom Episode 2 BBC 65,603 41 SAS: Who Dares Wins S2E2 ALL 4 35,989 18 The Graham Norton Show Series 18 Episode 6 BBC 64,570 42 Have I Got News For You Series 50 Episode 4 BBC 35,925 19 Matt Berry Does... Ghosts BBC 62,399 43 QI Series M M-places Episode 3 BBC 35,212 20 The Apprentice Series 11 Cross-channel Discount Buying Episode 3 BBC 62,178 44 Homeland S5E3 ALL 4 34,922 21 The Dumping Ground Series 3 Who Are You? Episode 14 BBC 61,443 45 Scream Queens S1E1 ALL 4 34,800 22 Preview Sherlock €“ The Abominable Bride Trailer BBC 57,224 46 The Graham Norton Show Series 18 Episode 5 BBC 34,655 23 River Episode 3 BBC 56,480 47 Casualty Series 30 Best Served Cold Episode 10 BBC 34,522 24 The Apprentice: You're Fired Series 11 Episode 4 BBC 55,894 48 Coronation Street (Series 56) 2015 Episode 8759 ITV 33,075 25 Cuffs Episode 1 BBC 55,664 49 EastEnders 23/10/2015 BBC 31,748 50 Catastrophe S2E1 ALL 4 31,349 EXCLUDES LIVE STREAMING Page 13 Top 50 On-demand programmes (Website player) 4 weeks ending 1st November 2015 Average Average Programme Programme Programme TV Player Streams Programme TV Player Streams 1 The Apprentice Series 11 Advertising - Cactus Shampoo Episode 2 BBC 365,510 26 EastEnders 05/10/2015 BBC 132,255 2 The Apprentice Series 11 Fish Food Episode 1 BBC 338,883 27 EastEnders 15/10/2015 BBC 131,837 3 The Apprentice Series 11 Cross-channel Discount Buying Episode 3 BBC 320,048 28 EastEnders 12/10/2015 BBC 130,814 4 The Great British Bake Off Series 6 The Final Episode 11 BBC 286,933 29 EastEnders 20/10/2015 BBC 130,789 5 Doctor Foster Episode 5 BBC 272,694 30 Mock The Week Series 14 Episode 11 BBC 130,777 6 Doctor Who Series 9 Before The Flood Episode 4 BBC 266,028 31 EastEnders 27/10/2015 BBC 126,692 7 The Apprentice Series 11 Pet Show Episode 4 BBC 261,193 32 EastEnders 22/10/2015 BBC 126,300 8 Doctor Who Series 9 The Girl Who Died Episode 5 BBC 242,807 33 The Last Kingdom Episode 1 BBC 124,557 9 The Apprentice Series 11 Meet The Candidates BBC 240,939 34 Doctor Who Series 9 The Zygon Invasion Episode 7 BBC 124,170 10 Doctor Who Series 9 The Woman Who Lived Episode 6 BBC 208,507 35 EastEnders 19/10/2015 BBC 123,431 11 Rooney: The Man Behind The Goals BBC 162,982 36 River Episode 1 BBC 122,166 12 Have I Got News For You Series 50 Episode 2 BBC 160,780 37 EastEnders 26/10/2015 BBC 117,010 13 Doctor Who Series 9 Under The Lake Episode 3 BBC 158,516 38 Made In Chelsea S10E2 ALL 4 114,555 14 Have I Got News For You Series 50 Episode 4 BBC 151,947 39 Doctor Foster Episode 3 BBC 113,850 15 EastEnders 06/10/2015 BBC 150,426 40 EastEnders 30/10/2015 BBC 113,507 16 EastEnders 09/10/2015 BBC 149,003 41 The Graham Norton Show Series 18 Episode 5 BBC 112,800 17 Doctor Foster Episode 4 BBC 147,455 42 From Darkness Episode 2 BBC 112,588 18 Have I Got News For You Series 50 Episode 3 BBC 147,454 43 Preview Sherlock Trailer BBC 111,924 19 From Darkness Episode 1 BBC 140,557 44 EastEnders 29/10/2015 BBC 111,407 20 EastEnders 08/10/2015 BBC 140,125 45 Have I Got News For You Series 50 Episode 5 BBC 111,019 21 EastEnders 16/10/2015 BBC 138,135 46 Downton Abbey (Series 6) Episode 0003 ITV 109,049 22 Made In Chelsea S10E1 ALL 4 136,783 47 Downton Abbey (Series 6) Episode 0004 ITV 107,517 23 EastEnders 23/10/2015 BBC 134,722 48 Is Britain Racist? 05/10/2015 BBC 104,308 24 Russell Howard's Good News Series 10 Episode 1 BBC 134,651 49 Downton Abbey (Series 6) Episode 0005 ITV 100,228 25 EastEnders 13/10/2015 BBC 133,368 50 The Only Way Is Essex (Series 16) Episode 0002 ITV 99,972 EXCLUDES LIVE STREAMING Page 14 Top 10 On-demand programmes by TV player

Average Average Rank Last week Programme Last 4 weeks Programme Streams Streams

1 Made in Chelsea S10E2 207,527 Made in Chelsea S10E1 243,547 2 First Dates S4E9 81,676 Made in Chelsea S10E2 207,556 3 SAS: Who Dares Wins S2E2 69,940 This Is England '90 S1E4 130,366 4 Homeland S5E3 68,764 First Dates S4E5 128,044 Platforms included: 5 Scream Queens S1E1 67,233 First Dates S4E7 125,397 A, I, W 6 Catastrophe S2E1 64,649 Gogglebox S6E5 124,583 7 Gogglebox S6E8 63,900 Homeland S5E1 121,495 8 Hollyoaks S24E214 57,064 First Dates S4E8 117,899 9 Hollyoaks S24E215 55,483 First Dates S4E6 114,619 10 Hollyoaks S24E216 51,911 Gogglebox S6E6 108,454

Average Average Rank Last week Programme Last 4 weeks Programme Streams Streams

1 The Apprentice Series 11 Pet Show Episode 4 313,063 The Apprentice Series 11 Advertising - Cactus Shampoo Episode 2 542,494 2 EastEnders 27/10/2015 182,766 The Apprentice Series 11 Fish Food Episode 1 504,778 Platforms included: 3 EastEnders 26/10/2015 170,870 Doctor Foster Episode 5 496,123 I, W 4 EastEnders 29/10/2015 155,656 The Great British Bake Off Series 6 The Final Episode 11 447,939 The Apprentice Series 11 5 EastEnders 30/10/2015 155,421 430,041 Cross-Channel Discount Buying Episode 3 6 Doctor Who Series 9 The Zygon Invasion Episode 7 137,142 The Apprentice Series 11 Meet the Candidates 423,221 PLATFORMS LEGEND 7 Have I Got News for You Series 50 Episode 5 130,909 Doctor Who Series 9 Before the Flood Episode 4 368,781 A = Android app 8 The Dumping Ground Series 3 Who Are You? Episode 14 99,678 Doctor Who Series 9 The Girl Who Died Episode 5 328,766 I = Apple iOS app 9 Doctor Who Series 9 The Woman Who Lived Episode 6 98,182 EastEnders 09/10/2015 324,168 W = Website player 10 From Darkness Episode 4 96,915 EastEnders 06/10/2015 322,823 Page 15 EXCLUDES LIVE STREAMING Top 10 On-demand programmes by TV player

Average Average Rank Last week Programme Last 4 weeks Programme Streams Streams

1 The Only Way Is Essex (Series 16) Episode 0007 235,765 The Only Way Is Essex (Series 16) Episode 0002 295,683 2 The Only Way Is Essex (Series 16) Episode 0008 209,094 The Only Way Is Essex (Series 16) The Only Way Is Marbs 295,128 3 Downton Abbey (Series 6) Episode 0006 175,851 The Only Way Is Essex (Series 16) Episode 0004 274,284 4 The X Factor (Series 12) Episode 0014 108,049 The Only Way Is Essex (Series 16) Episode 0003 272,462 5 Coronation Street (Series 56) 2015 Episode 8762 93,118 The Only Way Is Essex (Series 16) Episode 0005 251,768 Platforms included: 6 Coronation Street (Series 56) 2015 Episode 8759 91,416 The Only Way Is Essex (Series 16) Episode 0006 251,650 ITV Player – A, I, W 7 Coronation Street (Series 56) 2015 Episode 8760 86,371 The Only Way Is Essex (Series 16) Episode 0007 239,935 UTV Player - W 8 The X Factor (Series 12) Episode 0015 83,248 Downton Abbey (Series 6) Episode 0003 217,599 9 Coronation Street (Series 56) 2015 Episode 8761 81,696 Downton Abbey (Series 6) Episode 0004 217,337 10 Coronation Street (Series 56) 2015 Episode 8758 79,313 The Only Way Is Essex (Series 16) Episode 0008 209,094

Average Average Rank Last week Programme Last 4 weeks Programme Streams Streams

1 Geordie Shore S11E2 23,741 Geordie Shore S11E1 26,869 2 The Walking Dead S6E3 14,303 Geordie Shore S11E2 23,741 3 The Flash S2E3 7,976 Ex On The Beach S3E9 22,791 4 Karl Pilkington: Moaning... S2E3 7,653 Ex On The Beach S3E10 21,144 Platforms included: 5 FILM:American Sniper S-2014E0 7,339 The Walking Dead S6E1 16,135 I 6 The Affair S2E1 7,128 The Walking Dead S6E2 15,656 7 Modern Family S7E2 7,017 Karl Pilkington: Moaning... S2E1 15,197 PLATFORMS LEGEND A = Android app 8 The Affair S2E2 6,024 The Walking Dead S6E3 14,303 I = Apple iOS app 9 Geordie Shore S11E1 5,941 You, Me And The Apocalypse S1E2 13,998 W = Website player 10 Supergirl S1E1 5,414 The Flash S2E1 12,205 Page 16 EXCLUDES LIVE STREAMING Top 10 On-demand programmes by TV player

Average Average Rank Last week Programme Last 4 weeks Programme Streams Streams

1 Dave Gorman: Modern Life is Goodish S3E8 2,683 Most Haunted S3E2 6,047 2 Most Haunted S3E3 2,261 Dave Gorman: Modern Life is Goodish S3E5 4,914 3 Most Haunted S3E2 2,010 Dave Gorman: Modern Life is Goodish S3E6 4,547 4 Most Haunted S3E1 1,873 Most Haunted S3E1 4,128 5 Last Man on Earth S2E5 1,517 Dave Gorman: Modern Life is Goodish S3E7 3,845 Platforms included: 6 Dave Gorman: Modern Life is Goodish S3E7 1,027 Dave Gorman: Modern Life is Goodish S3E8 2,683 W 7 Alan Davies: As Yet Untitled S3E1 612 Dave Gorman: Modern Life is Goodish S3E4 2,408 8 Dave Gorman: Modern Life is Goodish S3E6 597 Most Haunted S3E3 2,315 9 Most Haunted Shorts S1E1 538 Suits S5E9 2,298 10 Ghost Adventures S11E1 527 Suits S5E10 2,294

PLATFORMS LEGEND A = Android app I = Apple iOS app W = Website player

Page 17 EXCLUDES LIVE STREAMING Frequently asked questions

Click here for the answers to questions we are frequently asked about the TV Player Report, for example: - Which of these numbers are already covered by the BARB panel? - Is the data generated only from BARB panel homes? - Why is the report being published in beta format? - Why are some broadcasters’ platforms missing from the report? - Are you reporting on consumption of advertising? - Is viewing to downloads included? - Will the report encompass other platforms? - Will the TV Player Report include viewing through internet-only content platforms? - How does the auditing process work?

Page 18 The TV Player Report (Beta) A report into online TV viewing

Week ending 1st November 2015