The TV Player Report A beta report into online TV viewing Week ending 1st November 2015 Table of contents Page 1 Introduction 2 Terminology 3 Generating online viewing data 4 Capturing on-demand viewing & live streaming 5 Aggregate viewing by TV player (On-demand & live streaming) 6 Top channels (Live streaming) 7 Top 50 on-demand programmes (All platforms) 9 Top 50 on-demand programmes (Android apps) 11 Top 50 on-demand programmes (Apple iOS apps) 13 Top 50 on-demand programmes (Website player) 15 Top 10 on-demand programmes by TV player 18 Frequently asked questions Introduction In an era of constant change, BARB continues to develop its services in response to fragmenting behaviour patterns. Since our launch in 1981, there has been proliferation of platforms, channels and catch-up services. In recent years, more people have started to watch television and video content distributed through the internet. Project Dovetail is at the heart of our development strategy. Its premise is that BARB’s services need to harness the strengths of two complementary data sources. - BARB’s panel of 5,100 homes provides representative viewing information that delivers programme reach, demographic viewing profiles and measurement of viewers per screen. - Device-based data from web servers provides granular evidence of how online TV is being watched. The TV Player Report is the first stage of Project Dovetail. It is a beta report that is based on the first outputs from BARB working with UK television broadcasters to generate data about all content delivered through the internet. This on-going development delivers a census- level dataset that details how different devices are being used to view online TV. Stage 2 of Project Dovetail will integrate this dataset with the outputs that our customers are used to receiving from BARB. We are in the final stages of tendering the contract for this stage. More news will follow on how we will deliver this. Click here to watch a short video that brings Project Dovetail to life. Alternatively, contact [email protected] with any questions. Page 1 Terminology BARB’s customers are used to working with data that represents the viewing habits of people. The TV Player Report focuses instead on devices. The core metric for determining the popularity of a programme is Average Programme Streams, which represents the average number of devices that played the programme across its duration. It is analogous to the average audience measure that our customers often use to report programme audiences. Each of these metrics conveys the popularity of a programme, although Average Programme Streams is a measure of device usage rather than a measure of how many people are viewing. We also use the following terminology in the TV Player Report. - Total Viewing Time: the total number of minutes that devices have received content (this enables a headline comparison of the volume of delivery through each TV player). - Android: viewing to content that is made available through TV player apps that can be downloaded on tablets and smartphones running the Android operating system. - Apple iOS: viewing to content that is made available through TV player apps that can be downloaded on Apple tablets, smartphones and other handheld devices. - Website player: viewing to content that is made available by broadcasters through their own website (accessible through browsers on multiple devices and operating systems). Page 2 Generating online viewing data UK television broadcasters are implementing software measurement code within their TV player apps. This software code has been developed by Kantar Media and generates analytic tags each time a device requests content from a TV player. This allows BARB to record the total number of times content is watched and how long each viewing session is. The TV Player Report only includes data for platforms that have successfully completed a number of steps that are necessary for them to be live and reporting. The table below shows current implementation status by TV player. An explanatory note details whether the reported data includes on-demand and/or live streaming for TV players that are live. The differences in capturing on-demand viewing and live streaming are explained on page 4. More detail on the different implementation phases can be found in the Frequently Asked Questions. Android app Apple iOS app Website player All 4 On-demand only On-demand only On-demand only Measurement live & reporting BBC iPlayer On-demand only On-demand only Measurement being audited/tested Demand 5 Software code not yet implemented by broadcaster ITV Player OD & Live OD & Live OD & Live S4C Clic Sky Go On-demand only STV Player UKTV Play On-demand only UTV Player On-demand only Page 3 Capturing on-demand viewing & live streaming The delivery of on-demand content and live streaming are often separate technical processes within a TV player. Each of these requires distinct coding and auditing, which is why some TV players report both types of content, while others are currently only reporting one. The intention is to report both forms of content across all TV players in due course. TV players serve on-demand content in such a way that content IDs can be applied to individual programmes. This allows precise reporting of Average Programme Streams. The process of identifying viewing to live channel streams is different. - The software measurement code deployed by BARB can establish when a TV player is being used to watch a live channel stream. It also identifies which channel is being watched live. - To establish which programmes were streamed live requires a process that matches the timestamp of the viewing session with the programme logs for the channel that was tuned to. This is equivalent to a process that BARB has used for many years to attribute our panel members’ viewing to the right programme. BARB is developing the solution to report Average Programme Streams for content that is watched live. We will report the level of live streaming to individual programmes once this is in place. Live streaming is included on page 5 within the viewing time for the TV player that is used by the viewer. Page 4 Aggregate viewing by TV player (On-demand & live streaming) Total viewing time (minutes) Week ending 1st November 2015 All platforms Android app Apple iOS app Website player TOTAL 775,701,912 27,536,896 368,259,792 379,905,224 All TV players Live streaming 42,941,360 3,776,405 16,705,507 22,459,448 On-demand 732,760,552 23,760,491 351,554,285 357,445,776 All 4 On-demand 103,199,714 7,989,747 42,468,996 52,740,971 BBC iPlayer On-demand 447,707,456 - 194,203,784 253,503,672 Live streaming 42,941,360 3,776,405 16,705,507 22,459,448 ITV Player (including UTV Player) On-demand 125,469,199 15,770,744 59,934,495 49,763,960 On-demand Sky Go 54,947,010 - 54,947,010 - (not yet attributable to originating broadcaster) UKTV Play On-demand 1,437,173 - - 1,437,173 ONLY VIEWING TIME FOR AUDITED PLATFORMS IS INCLUDED. SEE PAGE 3 FOR REPORTING PLATFORMS. Page 5 Top channels (live streaming) Total viewing time (minutes) Week ending 1st November 2015 Total playtime Own player apps Sky Go ITV 32,219,795 32,219,795 - ITVBE 4,278,496 4,278,496 - ITV2 2,149,081 2,149,081 - ITV3 2,117,575 2,117,575 - ITV4 2,055,121 2,055,121 - live/citv 121,257 121,257 - ONLY VIEWING TIME FOR AUDITED PLATFORMS IS INCLUDED. SEE PAGE 3 FOR REPORTING PLATFORMS. Page 6 Top 50 On-demand programmes (All platforms) Week ending 1st November 2015 Average Average TV Player - Platforms Programme TV Player - Platforms Programme Programme included Streams Programme included Streams 1 The Apprentice Series 11 Pet Show Episode 4 BBC I, W 313,063 26 First Dates S4E9 ALL 4 A, I, W 81,676 2 The Only Way Is Essex (Series 16) Episode 0007 ITV A, I, W 235,765 27 The Graham Norton Show Series 18 Episode 6 BBC I, W 80,784 3 The Only Way Is Essex (Series 16) Episode 0008 ITV A, I, W 209,094 28 EastEnders 29/10/2015 BBC I, W 79,397 4 Made In Chelsea S10E2 ALL 4 A, I, W 207,527 29 Coronation Street (Series 56) 2015 Episode 8758 ITV A, I, W 79,313 30 The Apprentice S15E4 BBC I, W 78,303 5 EastEnders 27/10/2015 BBC I, W 182,766 31 The Last Kingdom Episode 2 BBC I, W 78,086 6 Downton Abbey (Series 6) Episode 0006 ITV A, I, W 175,851 32 EastEnders 30/10/2015 BBC I, W 78,078 7 EastEnders 26/10/2015 BBC I, W 170,870 33 The Next Step Series 3 It's My Party Episode 22 BBC I, W 76,843 8 EastEnders 29/10/2015 BBC I, W 155,656 34 River Episode 3 BBC I, W 75,737 9 EastEnders 30/10/2015 BBC I, W 155,421 The Apprentice Series 11 35 BBC I, W 75,573 10 Doctor Who Series 9 The Zygon Invasion Episode 7 BBC I, W 137,142 Cross-channel Discount Buying Episode 3 11 Have I Got News For You Series 50 Episode 5 BBC I, W 130,909 36 Cuffs Episode 1 BBC I, W 75,391 12 The X Factor (Series 12) Episode 0014 ITV A, I, W 108,049 37 Preview Sherlock - The Abominable Bride Trailer BBC I, W 73,903 Stacey Dooley Investigates Series 7 13 The Dumping Ground Series 3 Who Are You? Episode 14 BBC I, W 99,678 38 BBC I, W 73,852 World's Worst Place To Be A Woman? Episode 2 14 Doctor Who Series 9 The Woman Who Lived Episode 6 BBC I, W 98,182 39 Matt Berry Does..