ATTENTION:  Spokesperson(s) of Organisations & Brands (C-Levels & Department Heads and Senior Managers) FMM Institute Centre for Professional Development  Corporate Communications / PR Officers

PROFILE OF FACILITATOR Anne Edwards Anne is one famous media personality who can truly say, “Yes, I have been there and done that!” Being involved in the field of media, print, radio and television for the past 20 years, Anne has held exciting tenures at the Star newspaper, TV3, RTM, NTV7, Perdana Leadership Foundation, , Radio, Bernama TV, ABN and Bloomberg TV Malaysia. The highlights of her career include covering the 2008 US Elections, 2001 World Economic Forum, reporting from Ground Zero during the September 11 attacks on the World Trade Centre in New York, One-on-One with former British PM Tony Blair, Singapore Minister Mentor Lee Kuan Yew, Myanmar pro-democracy leader Aung San Su Kyi, South Africa’s first black President Nelson Mandela and former Malaysian PM Tun Mahathir Mohammad. Anne currently heads the Corporate Training & Strategy division of a PR Consultancy and is also a prominent Master of Ceremonies for government and corporate events. To-date, she has trained no less than 100 industry leaders and government spokespersons including former Chief Judge of Malaya Norma Yaakob to Face The Media.

OBJECTIVES CONTENTS HRDF At the end of the workshop, participants Module 1 Let Us Get To Know The Media Claimable should be able to: Module 2 The Malaysian Media Landscape  Understand how the media works Module 3 The Newsroom (know the “unspoken rules” of the Contact Info Press Module 4 Power Centers Ms Ong Li Choo /  Be empowered with new techniques Module 5 Putting Relationships Into Context Pn Norsyariza on how to address media questions and enquiries Module 6 Dealing With The Media E-mail:  Defy the common notion that facing Module 7 Crisis Communications! [email protected] / media is just an easy “off the cuff” [email protected] task; see how the wrong handling of Module 8 Soul Searching Before Facing The Tel: 03-6286 7200 the Press ends up with the common Press mistakes of misquotes and Fax: 03-6277 6712 presentation of inaccurate information Module 9 What Are Your Media Tools?  Project and portray a positive image Module 10 Tips Galore of the company they represent and Visit us at convey accurate messages Module 11 Do’s www.fmm.edu.my  Prepare on basics of crisis Module 12 Don'ts communication with the media REGISTRATION FORM

Workshop on Media Communications

Fees FMM Members: RM850 per participant Non-Members: RM1000 per participant

10% Discount for registration of two (2) pax, 20% Discount for registration of three (3) or more pax

March 31, 2015 (Tuesday) The Royale Chulan Damansara Hotel The Manager Please tick ( ) accordingly: FMM Institute PSMB Scheme: SBL Non Contributor Tel: 03-6286 7200 Fax: 03-6277 6712 Required vegetarian meal: Yes No Email: [email protected]

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