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Audio Editing Fundamentals page 60 ® YOUR GUIDE TO CREATING AND PUBLISHING GREAT VIDEO SEPTEMBER 2018 Full Frame 4Kwithin reach Review page 8 contents contents contents full screen full screen print Join the Videomaker team in Atlanta, Georgia, this fall for two days packed full print of everything you need to know about church video production. FullPageAD_NEWTemplate.indd 48 12/15/2017 2:30:24 PM 376 September 2018 Cover.indd 1 7/23/18 8:54 AM DEVELOP | PACKAGE | PITCH | FINANCE | LICENSE | DISTRIBUTE C olue uer ieoerco etures ® 24 Plug-in Buyer’s Guide The Inside Story of ettin strte it pluins cn e intiitin ut ont Oscar-nominated “Garden Party” orr ere ere to elp ts er rre inee tt ou l into fil fes by Peter Zunitch til n see n unnon n unpe sort fil or feture n s to ourself tt is so in tt it 30 How to Buy and Use Stock Media: eseres n scr ut tt is ectl t ppene Stock Media Buyer’s Guide to ot of us lst ul en e ent to te oputer noin ere n o to u n use stoc ei cn nition estil tt s prt of te confer e confusin ut re on to lern ore ence in os neles AFM by Mike VanHelder by Tina Hoffman and John McCabe 24 4 50 58 8 2018 oluns SANTA MONICA 2 V 50 T O C er te op pportunities e tilition pline on by Matthew York by Pete Tomkies 42 L 54 D nerstnin uinnce our irst irectin i by Mike VanHelder by Stephen Mandel Joseph 44 E 56 P ree oints to n fficient it ro oncept to irst rft by Chris Gates by Patty Mooney 46 D 58 O V inin ntriue in te unne o to ttrct ol ieers by Peter Biesterfeld by David G. Welton 48 S 60 A eepin p it HDR uio itin unentls by Dave Sniadak by Blag Ivanov eprtents eies by Chris Monlux 4 O V 5 A 8 S III Next Month Full Frame 4K Camera uifil eie 6 N G o to oose te it r 64 S 12 R A PRO er upport uers uies Bi-Color LED Panel lus pecil ouuer ontent by Jeff Chaves S DG HS A On Sale: September 18, 2018 14 pinion Ultra-wide Zoom Lens contents 21 P D 16 DI RS contents ® October 31 - November 7 Single-handed Motorized Gimbal full screen American Film Market by Daniel Hart full screen AmericanFilmMarket.com S V 18 BO 52 YT N L U Motion Control Unit print Subscribe T : print videomaker.com/subscription by Nicole LaJeunesse VIDEOAER SEPTEBER 1 FullPageAD_NEWTemplate.indd 48 7/2/18 1:14 PM 376 TOC.indd 1 7/23/18 9:00 AM VIEWFINDER Videomaker epoers people to e tte or ieo in tt inspires encoures n euips for success e o tis uilin counit of reers e isitors ieers ttenees n reters pulisereitor tte or OTT O ssocite puliser trice or irector of content ie ilel e eeloper terine les The term OTT has been in the video nin eitor icole eunesse vernacular for a few years now, but is ultiei eitor ris onlu still not widely used or understood by rt irectorpotorper usn cierer the masses. OTT stands for “Over The Top” and refers to the delivery of me- contriutin eitors en err eter iesterfel dia content, including but not limited le ssi to video programing over the internet, ris ce tes usurping the need for cable or broad- l no cast television infrastructure. r e In practice, the majority of Ameri- cans are constant consumers of OTT irector of sles n content in the form of Netfl ix, Hulu, usiness eelopent err or YouTube, Vimeo and numerous other ccount eecutie ins o web-based media content channels. gathers revenue from advertising telepone While we have become accustomed based on the popularity of the media. to this type of video delivery, most of Others offer VOD (video on demand) retinfulfillent us do not pause to contemplate the on a pay-per-view basis. Subscription ner iffn rness paradigm-shifting implications of this services offer commercial-free content increasingly popular means of con- to those who pay a monthly fee. irector of finnce tepen e suming content. For media makers, monetizing me- ccountnt n e For most of its history, video-based dia for and through OTT distribution media content has only been acces- channels requires strategic thinking. sible through some sort of tethered, Savvy, enterprising producers will fi nd dedicated hardware. Viewers were more and more opportunities to do suscription infortion also held captive by programming so as viewers continue to choose OTT ieoer uscription ulfillent schedules, forcing us to plan our content over traditional television and nroe enue ico 95926 lives around our favorite shows if we cable options. It not only allows you telepone wanted to watch. to reach a niche audience with a high eil custoersericeieoerco OTT liberated media from the level of interest in the programs you ress tyranny of both tether and time. Now, produce, it also allows you to reach nroe enue ico 95926 content can be consumed on any more people on multiple screens telepone f screen, anywhere at any time, but it without the barriers of tethers and isn’t just the delivery of TV that has timetables. Reaching that niche audi- changed. The sales model for televi- ence also sets you up to sell embed- sion content has been up-ended as ded ads to resource providers who well. Traditional over-the-air broad- want to get their products on front of cast television content was fully your viewers. ideomae 088 is pulised montl ideomae n 6 angove funded by advertising. As a result, ad- For many who wish to monetize Avenue io A 6 0 ideomae n All igts eseved Repodution o tis puliation in wole o in pat witout witten onsent o te pulise is poiited e vertisers often infl uenced the program their media, OTT may be the land of ideomae name is a egisteed tadema popet o ideomae n Editoial soliita tions welomed pulise assumes no esponsiilit o etun o unsoliited mateial content itself. Cable TV introduced opportunity. Editoialelated potos and atwo eeived unsoliited eome popet o ideomae ingleop pie in anada usiption ates one ea issues a subscription model for generating in anada pepament euied U unds Foeign elive pepament euied unds end susiption oespondene to ideomae 6 angove revenue. Advertising still had its place, Avenue io A 6 a issues o ideomae ae availale o ode online at www videomaeom o alling ustome evie at 800 86 eiodials postage paid but cable companies made their mil- at io A 6 and additional mailing oies anada ost ntenational ail ales Ageement 0086 AER end addess anges to ideomae 6 angove lions by selling more channels of con- Avenue io A 6 AAA AER lease send anadian addess anges to tent to an audience that was hungry P.O o iagaa Falls ntaio E 68 ideomae maes no epesentation o waant epess o implied wit espet to contents contents for more options than the few major te ompleteness aua o utilit o tese mateials o an inomation o opinion contents ontained eein An use o eliane on te inomation o opinion is at te is o te networks could deliver. tte or is Videomakers uliseritor use and ideomae sall not e liale o an damage o inu inued an peson aising out o te ompleteness aua o utilit o an inomation o opinion ontained full screen OTT, in its various fl avors, takes pag- in tese mateials ese mateials ae not to e onstued as an endosement o an full screen ou cn coent on tis rticle oin online podut o ompan no as te adoption o pomulgation o an guidelines standads o es from each of these models. 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