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229 Hot Places to Run Your Classified Ad Classified Advertising Is a Proven Method

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229 Hot Places to Run Your Classified Ad Classified Advertising Is a Proven Method THE FPA GUIDE AND 229 HOT PLACES TO RUN YOUR CLASSIFIED AD CLASSIFIED ADVERTISING IS A PROVEN METHOD The FPA Guide is book of companies that have products or services for sale to the federal government. Classified advertising has always been, and will continue to be the favorite method for Mail Order "Pros" to advertise. Almost all Mail Order Pros started with these tiny inexpensive ads since they represent the best cost effective way to reach millions of people. But, smart small business owners that selling to the federal government is one of the most profitable ways to get business coming in the door. It can be difficult to learn how to get contracts with the federal government, but the FPA Guide is the answer to all that messy paperwork. It's s common misconception that all government jobs have to go to the lowest bidder, but that's not entirely accurate. You see, when a government agency needs to procure a product or service under a certain amount of money, their procurement specialists turn to the FPA Guide, a handbook of companies that advertise their products in services within. It's much easier than trying to find and fill out all the paperwork. TWO BASIC METHODS Two basic methods are used with classified advertising. (1) Place an ad offering FREE literature, and then send your literature to all inquiries. A "free" offer will always out pull an ad that requests money, but your overall profits may be larger since you will generate more inquiries. This method is excellent when you are also collecting "Opportunity Seeker" names that you can rent. You should be able to generate fresh National leads for $.20 to $1 using this method. (2) Offer a report for $2 or $3 and then send out other offers with your orders. This eliminates the "Opportunity Seeker" who never buy anything, and your operation is much cleaner and void of "busy" work. OVER 200 LISTED PUBLICATIONS The following is a listing of over 200 magazines that offer classified advertising. The first group of magazines represent the mail-order "Pros" favorites, and they will always out pull other magazines for opportunity offers. The second group has been selected from thousands of other magazines (1) they offer classified advertising, and (2) they are the least expensive (Word Cost/Circulation ratio). Notice that the last column provides the Word Cost/Circulation ratio. That is, this ratio shows you how much it will cost you for each word for every 1,000 people who get the magazine. The lower this ratio is, the more cost effective it is. For example, if you were to advertise in the National Enquirer, it would cost $8.95 for each word, and it will cost you $.0023 for each 1,000 persons that get the National Enquirer. In this example, if you placed a 10 word ad, it will cost you $89.50, and it will be sent out to 3,500,000 people. COST/CIRCULATION RATIOS This may seem like an expensive ad, but the cost to get your 10 word ad to 1,000 people is only ($.0023 x 10) = $.023! That's right - two cents!! For every 1,000 people! Therefore, learn to evaluate the circulation/cost ratio since this will tell you the relative cost that is important. As a further example, consider advertising in the "Hounds And Hunting" (#238). Here the cost for a word is only $.22. Good Deal? NO! In this case your Word Cost per 1,000 is $.0227. Therefore, your cost to place a 10 word ad per 1,000 people is ($.0227 x 10) = $.227! That's over 10 times more expensive than the National Enquirer! However, if you were selling something for hunting, it might actually pull better than National Enquirer. ASK FOR RATE CARD Before you place an ad, write to the magazine and ask for their "Rate Card" for both classified ads and space advertising. You will normally receive a large package containing a sample publication, advertising rates, schedules and discounts offered for multiple insertions placed for sequential publication dates. This Group of Publications Have Always Proven To Produce Excellent Results For Opportunity Offers: # MAGAZINE NAME CIRCULATION 1. Globe Group 3,000,000 Weekly P.O. Box 21 Rouses Point, NY 12979-0021 2. The Star 2,900,000 Weekly P.O. Box 1510 Clearwater, FL 34617 3. National Enquirer 3,500,000 Weekly P.O. Box 10178 Clearwater, FL 34617 4. Grier's Almanac 3,011,680 Annually P.O. Box 888281 Atlanta, GA 30356 5. Field & Stream 2,000,000 Monthly Two Park Ave New York, NY 10016-5695 6. Classified, Inc. 25,000,000+ Monthly 100 E. Ohio Street, Suite 632 Chicago, IL 60611 7. Grit 330,496 10 times/yr Stauffer's Magazine Group 1503 S.W. 42nd St. Topeka, KS 66609-1265 8. Capper's 353,422 26 times/yr Stauffer's Magazine Group 1503 S.W. 42nd St. Topeka, KS 66609-1265 9. Popular Science 1,861,155 Monthly 2 Park Ave. New York, NY 10016 10. Popular Mechanics 1,633,210 Monthly 224 West 57th Street New York, NY 10019 11. The Workbasket 2,726,000 6 times/yr 700 West 47th St., Suite 310 Kansas City, MO 64112 12. Home Mechanix 1,003,244 Monthly 2 Park Ave. New York, Ny 10016 13. Crafts 'N Things 287,828 8 times/yr 701 Lee St. #1000 Des Plaines, IL 60016 14. The Family Handyman 1,000,000 10 times/yr 28 W. 23rd Street New York, NY 10010 15. Workbench 1,025,000 6 times/yr 700 West 47th St., Suite 310 Kansas City, MO 64112 16. Crafts Magazine 1,000,000 Monthly P.O. Box 1790 Peoria, IL 61656 17. Money Making Opportunities 222,000 8 times/yr 11071 Ventura Blvd. Studio City, CA 91604 18. Spare Time Magazine 301,000 9 times/yr 5810 W. Oklahoma Ave. Milwaukee, WI 53219 19. INC. Magazine 647,211 Monthly 38 Commercial Wharf Boston, MA 02110-3883 20 Fate 200,000 Monthly Llewellyn Publications Box 64383 St. Paul, MN 55164 21. Income Opportunities 400,000 Monthly 1500 Broadway, Suite 600 New York, NY 10019 22. Success 1,200,000 10 times/yr PO Box 570 Clearwater, FL 34617-0570 23. Book Business Mart 50,000 3 times/yr Premier Publishers P.O. Box 330309 Fort Worth, TX 76163-0309 24. Opportunity & Income Plus 250,000 Monthly 73 Spring Street #303 New York, NY 10012 25. Entrepreneur 1,700,000 Monthly P.O. Box 570 Clearwater, FL 34617-0570 26. Black Enterprise 240,000 Monthly 130 Fifth Ave. New York, NY 10011 27. Mail Profits 15,000 6 times/yr P.O. Box 4785 Lincoln, NE 68504 This Group Represents More Good Magazines With Low Cost/Circulation Ratios 28. Hemmings Motor News 261,551 Monthly P.O. Box 256 Rt 9 West Blvd Bennington, VT 05201 29. The Old Farmers Almanac 4,400,000 Annually PO Box 520/Main Street Dublin, NH 03444 30. The Ladies Birthday Alman. 3,803,450 Annually 1715 W. 38th St. Chattanooga, TN 37409 31. Cat Fancy 237,528 Monthly 2401 Beverly Blvd. Los Angeles, CA 90057 32. The Antique Trader Weekly 190,000 Weekly P.O. Box 1050 Dubuque, IA 52001 33. Cars and Parts 106,111 Monthly PO Box 482 911 Vandermark Rd. Sidney, OH 45365 34. The American Rifleman 1,372,371 Monthly 470 Spring Park Place Herndon, VA 22070 35. The American Hunter 1,359,643 Monthly 470 Spring Park Place Herndon, VA 22070 36. Railfan and Railroad 144,216 Monthly Carsten's Publications, Inc. P.O. Box 700 Newton, NJ 07860 37. Bird Talk 123,134 Monthly PO Box 57900 2401 Beverly Blvd. Los Angeles, CA 90057-0900 38. Model Railroader 181,683 Monthly 1027 N. 7th St. Milwaukee, WI 53233 39. Sports Collectors Digest 43,361 Weekly 700 East State St. Iola, WI 54990 40. Muscle Car Review 71,235 10 times/yr Dobbs Publishing Group, Inc. 3816 Industry Boulevard Lakeland, FL 33811 41. The American Legion Magazine 3,004,913 Monthly PO Box 1055 Indianapolis, IN 46206 42. Crochet World 72,300 6 times/yr House of White Birches 306 East Parr Rd Berne, IN 46711 43. Gun Week 20,000+ Weekly Box 488 Station C Buffalo, NY 14209 44. Quiltworld 71,000 6 times/yr House of White Birches 306 East Parr Rd. Berne, IN 46711 45. Woodman of the World Mag. 466,625 Monthly 1700 Farnam St. Omaha, NE 68102 46. California Senior Citizens 69,000 Monthly 4805 Alta Canyada Road La Canada, CA 91011 47. Sew News 235,000 Monthly P.O. Box 1790 - News Plaza Peoria, IL 61656 48. American Motorcyclist 176,169 Monthly 33 Collegeview Road Westerville, OH 43081 49. American Collector's Journal 50,926 Bi-Monthly P.O. Box 407 Kewanee, Il 61443 50. Shooting Times 196,441 Monthly News Plaza PO Box 1790 Peoria, IL 61656 51. 58 Dog Fancy 135,320 Monthly 2401q Beverly Blvd. Los Angeles, CA 90057 52. Guns Magazine 205,619 Monthly Publisher's Development 591 Camino de la Reina, Ste. 200 San Diego, CA 92108 53. National History 511,463 Monthly 488 Madison Ave. New York, NY 10022 54. Baseball Digest 297,490 Monthly Trump Card Marketing 222 Cedar Lane Teaneck, NJ 07666 55. Farm Journal 730,145 13 times/yr 230 W. Washington Sq. Philadelphia, PA 19106-3599 56. The Farmer 118,459 21 times/yr 1999 Shepard Rd. St. Paul, MN 55116 57. Finescale Modelier 77,748 Bimonthly 1027 N. 7th St.
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