Ahead of the Game

24 INSIDE SPORT MEDIA KIT 2015 ahead of the game why INSIDE SPORT For more than 24 years Inside Sport Readership 168,000 has informed and entertained ahead of the game ■ Targeting 18-55 year old males Australian sports fans with its award-winning blend of hard-hitting ■ Readership 168,000 investigative journalism, powerful insights into the burning issues in ■ 91% of readership is male* sport, in-depth profiles on our leading ■ 48% of readers hold a season ticket lights, spectacular photography and for a sport team irreverent humour. Passionate sports ■ 61% attended a professional sporting fans know that Inside Sport gives event in the last three months them “the story behind the story”. ■ 96% of readers exercise or play sport at Inside Sport provides a unique least once a week environment for advertisers to ■ 67% exercise or play sport three or more interact with a consumer who is active, times a week competitive and passionate about sport and sporting performance. *EMMA™ Print Audience Report – Sep 2014 media kit 2015 Your NBA playing career ended busy with the Commonwealth marine nation from a basketball point of all-of-a-sudden with the New parks and marine sanctuaries’ work view; always punching above our York Knicks. Are you able to – which Abbott’s busy trying to weight as far as talent goes. We remind us how that happened? unwind. We’ve had some good luck are a defensive, hustling, punchy I retired when I was still living with with that and are currently world sort’ve outfit. my young family in New York. The Luc Longley leaders in that department, thanks towers over the to the Gillard government and their You’ve done it all on the biggest planes hit the twin towers and we Spanish during decided to pull the ripcord, so to the Sydney ministers. I enjoy the environmental basketball stage in the world, so speak. When we left New York we Olympics. below campaigning stuff. what was your motivation for still had cars for sale, guys packing Longley, through Um, about five years ago my house becoming Australia’s men’s his time with the burnt down; that was pretty freaky. up our house, I had my lawyer putting Chicago Bulls, assistant coach? the house on the market ... We just took Australian I had separated with the mother of Really candidly, mostly it was decided to head for Australia. At that basketball to my daughters by that stage. My an accident. When I retired from new heights. stage there were no commercial girlfriend had only just moved in. basketball not on my own terms with flights, so we boarded a friend’s The lot went. She literally had a career-ending injury, I was pretty jet and put the parrot and the dog nothing and I had nothing, so we jilted. I didn’t want to be around the in that. We stopped at Chicago started again. We ended up game. I needed a break from it and I to drop the parrot off with my marrying. She’s a high- really did stay away from it for ten mother, dropped the dog off with a “THE PLANES school buddy – was in a years or so. I’d coached kids and what restaurant partner of mine who liked band called the Jam not, had a daughter who was pretty the dog, then we hung out in LA HIT THE TWIN Tarts, who were very good but she bloody quit! The for a couple of days and organised TOWERS AND popular when we Boomers were conducting a camp in a Qantas flight home. We landed WE DECIDED TO were young. I used to Perth and asked me to come in and back in Australia around September PULL THE RIP- go watch her play. give them a hand. I really surprised 15th or 16th. I knew I was retiring. It CORD, SO TO Anna [cooking TV myself by enjoying it and probably had been sorted out with the Knicks personality Anna more than that, got a bit of traction and we just kind’ve rushed it a bit in SPEAK.” Gare] and I ended up with a couple of players and had what the end. with a “Brady Bunch” – I felt was a positive impact on their I had to fly back a little bit later two kids of mine and two basketball experience. I started so they could verify that X-rays on of hers. Now they’re all off at getting a sniff of it and then was my ankle matched the claim university, so we’re going to pack up involved in helping to choose the against my salary; they didn’t believe the camper and head down south. head coach, Andrej Lemanis, who I I was playing on a gammy ankle. I think is a very good coach for our went back to New York for less than A few of the big names will be national team. He started looking 24 hours for that, and didn’t return to missing from the Boomers for the around for an assistant and turned America until two years ago. I was World Cup – does that make this the tables on me by asking me to home in Australia for quite a long campaign all about testing the give him a hand. I’m glad that I got time without having to go back and I squad’s depth? caught up in it because I think it’s was pretty happy about that. This World Cup is multi-faceted something that’s good for the game, for us. We’re going to be forced to having the older guys around with the So did you enjoy a bit of R ‘n’ R plumb our depths a little bit. But younger guys and having that cross- before launching into your next guys like Dante Exum, who have big pollination of knowledge and youth; life back here in Australia? reputations, are pretty keen to get in you can get a bit of gold out of that. I’d say I’m still enjoying the R ‘n’ R a amongst it and galvanise that with I genuinely like the guys on our little bit ... I’ve sort’ve dabbled in a some action. Hopefully the Jazz lets national team. We have a fantastic LUC few things. My good mate Andrew him come along and play. We’ve got combination of character guys, Vlahov talked me into buying the Ben Simmons, who hasn’t really hit interesting guys, talent, youth, age, Perth Wildcats, which was probably the newsstands yet, but is going to all those things. I have an affection Two titles on the trot for be, I think, at least as good as Dante, for the coaching staff and players. not what I wanted to be doing, so I Longley and the Chicago left most of the running of that to Bulls in 1997. if not better. He’s in high school LONGLEY wowing everyone right now. We What are the Australian squad’s him. I dabbled in business, in this and T here’s a saying in America that a college in the second of the Chicago Bulls’ two title three- that. I separated with my American have a kid, who’s not going to come realistic expectations heading student has more chance of becoming a peats alongside legends of the game like Dennis wife ... I call myself a hat-juggler. I’ve on this year, but will be a chance for into the 2014 World Cup? neurosurgeon than an NBA star. That said, Luc Rodman, Scottie Pippen and His Airness, Michael put on a lot of hats, taken them off, Rio, called Thon Maker. He’s in the We expect to compete and Longley is top of the class when it comes to Jordan. The last few seasons of his career featured tried on different ones, liked them, Kevin Garnett mould: world-class. compete hard. The loss of Patty Mills basketball in this country. Our finest export was the solid campaigns for the Phoenix Suns and New York didn’t like them ... He could potentially be the has hurt us a lot; we really don’t have first to hit the big time in the US, and his opinion and Knicks between 1998 and 2001. I’ve been living in Perth the whole number-one draft pick in the NBA. that proven, genuine scorer. It’s going had at half-time. I had a terrible knowledge of the game is still highly valued – he was The big bucks will take a back seat to national pride time, but I’ve had a property down in He’s in high school as well. So we to come down to team hustle, second half. We came in after hired as assistant coach of the Boomers by the man this month (Aug 30-Sept 14) when planet basketball southern part of WA as well. I’m just have some really exciting young chemistry, that sort’ve thing. I think the game – we’d won. When Luc recommended for the top job, Andrej Lemanis. slam-dunks Spain for the 2014 FIBA World Cup, getting ready to move down there to talent and then we have crusty, old we’ll be lucky to be in the medals, but everybody else was At 18, Longley was recruited by US talent scouts, contested by 24 nations, from the Ukraine to Egypt. the bush in the next six months. veterans like Joey Ingles and Brad I’ll be disappointed if we’re not in the MICHAEL SAID, happy to be winning, leaving Australia to play for the University of New Our ninth-ranked Boomers have been placed in Group I’ve been passionate about my Newley, those sorts of guys.

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