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INSIDE SPORT MEDIA KIT 2015

ahead of the game why INSIDE SPORT For more than 24 years Inside Sport Readership 168,000 has informed and entertained ahead of the game ■ Targeting 18-55 year old males Australian sports fans with its award-winning blend of hard-hitting ■ Readership 168,000 investigative journalism, powerful insights into the burning issues in ■ 91% of readership is male* sport, in-depth profiles on our leading ■ 48% of readers hold a season ticket lights, spectacular photography and for a sport team irreverent humour. Passionate sports ■ 61% attended a professional sporting fans know that Inside Sport gives event in the last three months them “the story behind the story”. ■ 96% of readers exercise or play sport at Inside Sport provides a unique least once a week environment for advertisers to ■ 67% exercise or play sport three or more interact with a consumer who is active, times a week competitive and passionate about sport and sporting performance. *EMMA™ Print Audience Report – Sep 2014

media kit 2015 Your NBA playing career ended busy with the Commonwealth marine nation from a of all-of-a-sudden with the New parks and marine sanctuaries’ work view; always punching above our York Knicks. Are you able to – which Abbott’s busy trying to weight as far as talent goes. We remind us how that happened? unwind. We’ve had some good luck are a defensive, hustling, punchy I retired when I was still living with with that and are currently world sort’ve outfit. my young family in New York. The Luc Longley leaders in that department, thanks towers over the to the Gillard government and their You’ve done it all on the biggest planes hit the twin towers and we Spanish during decided to pull the ripcord, so to the Sydney ministers. I enjoy the environmental basketball stage in the world, so speak. When we left New York we Olympics. below campaigning stuff. what was your motivation for still had cars for sale, guys packing Longley, through Um, about five years ago my house becoming Australia’s men’s his time with the burnt down; that was pretty freaky. up our house, I had my lawyer putting , assistant coach? the house on the market ... We just took Australian I had separated with the mother of Really candidly, mostly it was decided to head for Australia. At that basketball to my daughters by that stage. My an accident. When I retired from new heights. stage there were no commercial girlfriend had only just moved in. basketball not on my own terms with flights, so we boarded a friend’s The lot went. She literally had a career-ending injury, I was pretty jet and put the parrot and the dog nothing and I had nothing, so we jilted. I didn’t want to be around the in that. We stopped at Chicago started again. We ended up game. I needed a break from it and I to drop the parrot off with my marrying. She’s a high- really did stay away from it for ten mother, dropped the dog off with a “The pLanes school buddy – was in a years or so. I’d coached kids and what restaurant partner of mine who liked band called the Jam not, had a daughter who was pretty the dog, then we hung out in LA hiT The Twin Tarts, who were very good but she bloody quit! The for a couple of days and organised Towers and popular when we Boomers were conducting a camp in a Qantas flight home. We landed we decided To were young. I used to and asked me to come in and back in Australia around September puLL The rip- go watch her play. give them a hand. I really surprised 15th or 16th. I knew I was retiring. It cord, so To Anna [cooking TV myself by enjoying it and probably had been sorted out with the Knicks personality Anna more than that, got a bit of traction and we just kind’ve rushed it a bit in speak.” Gare] and I ended up with a couple of players and had what the end. with a “Brady Bunch” – I felt was a positive impact on their I had to fly back a little bit later two kids of mine and two basketball experience. I started so they could verify that X-rays on of hers. Now they’re all off at getting a sniff of it and then was my ankle matched the claim university, so we’re going to pack up involved in helping to choose the against my salary; they didn’t believe the camper and head down south. head coach, , who I I was playing on a gammy ankle. I think is a very good coach for our went back to New York for less than A few of the big names will be national team. He started looking 24 hours for that, and didn’t return to missing from the Boomers for the around for an assistant and turned America until two years ago. I was World Cup – does that make this the tables on me by asking me to home in Australia for quite a long campaign all about testing the give him a hand. I’m glad that I got time without having to go back and I squad’s depth? caught up in it because I think it’s was pretty happy about that. This World Cup is multi-faceted something that’s good for the game, for us. We’re going to be forced to having the older guys around with the So did you enjoy a bit of R ‘n’ R plumb our depths a little bit. But younger guys and having that cross- before launching into your next guys like , who have big pollination of knowledge and youth; life back here in Australia? reputations, are pretty keen to get in you can get a bit of gold out of that. I’d say I’m still enjoying the R ‘n’ R a amongst it and galvanise that with I genuinely like the guys on our little bit ... I’ve sort’ve dabbled in a some action. Hopefully the Jazz lets national team. We have a fantastic Luc few things. My good mate Andrew him come along and play. We’ve got combination of character guys, Vlahov talked me into buying the , who hasn’t really hit interesting guys, talent, youth, age, , which was probably the newsstands yet, but is going to all those things. I have an affection Two titles on the trot for be, I think, at least as good as Dante, for the coaching staff and players. not what I wanted to be doing, so I Longley and the Chicago left most of the running of that to Bulls in 1997. if not better. He’s in high school LongLey wowing everyone right now. We What are the Australian squad’s him. I dabbled in business, in this and T here’s a saying in America that a college in the second of the Chicago Bulls’ two title three- that. I separated with my American have a kid, who’s not going to come realistic expectations heading student has more chance of becoming a peats alongside legends of the game like Dennis wife ... I call myself a hat-juggler. I’ve on this year, but will be a chance for into the 2014 World Cup? neurosurgeon than an NBA star. That said, Luc Rodman, and His Airness, Michael put on a lot of hats, taken them off, Rio, called Thon Maker. He’s in the We expect to compete and Longley is top of the class when it comes to Jordan. The last few seasons of his career featured tried on different ones, liked them, Kevin Garnett mould: world-class. compete hard. The loss of basketball in this country. Our finest export was the solid campaigns for the and New York didn’t like them ... He could potentially be the has hurt us a lot; we really don’t have first to hit the big time in the US, and his opinion and Knicks between 1998 and 2001. I’ve been living in Perth the whole number-one draft pick in the NBA. that proven, genuine scorer. It’s going had at half-time. I had a terrible knowledge of the game is still highly valued – he was The big bucks will take a back seat to national pride time, but I’ve had a property down in He’s in high school as well. So we to come down to team hustle, second half. We came in after

hired as assistant coach of the Boomers by the man this month (Aug 30-Sept 14) when planet basketball southern part of WA as well. I’m just have some really exciting young chemistry, that sort’ve thing. I think the game – we’d won. When Luc recommended for the top job, Andrej Lemanis. slam-dunks Spain for the 2014 FIBA World Cup, getting ready to move down there to talent and then we have crusty, old we’ll be lucky to be in the medals, but everybody else was At 18, Longley was recruited by US talent scouts, contested by 24 nations, from the Ukraine to Egypt. the bush in the next six months. veterans like Joey Ingles and Brad I’ll be disappointed if we’re not in the Michael said, happy to be winning, leaving Australia to play for the University of New Our ninth-ranked Boomers have been placed in Group I’ve been passionate about my Newley, those sorts of guys. top six or eight: that’s without Michael was furious. Mexico. When he was picked seventh overall in the D alongside fourth-ranked Lithuania, Slovenia (13th), marine conservation work with or an Aleks Maric or a “luc, i a He said, “Luc, I am 1991 NBA Draft by the , he Angola (15th), Korea and Mexico. We can’t think of a M the Australian Marine Conservation Is there an “Australian way” of Mills, any of those guys. We’re yet never, ever never, became the highest-paid team sports star Australia better man for the star-depleted Boomers to have in ever going Society. I got involved with them and playing basketball? to find out if Dante Exum is going going to say to say a nice thing had ever produced. At 218cm (seven-feet-two) and a their corner than the 45-year-old Longley, who was No doubt. If you ask the Europeans to be allowed to play, but he’s still with Tim Winton when we protested a nice thing about you again playing weight of 120kg, “Crocodile Longley” did kind enough to tell us what the Aussies have planned Getty Images .” the Ningaloo Reef development. what that is, they’d tell you it’s unproven on an international stage. about you It demonstrated Australia proud across 11 seasons in the NBA, starring for the rest of the World at this month’s Cup. That was a big environmental issue “blood-thirsty”. We always play hard, He’s a young boy. We don’t want to how Michael over here. Most recently I’ve been we’re a very defensive-orientated pin too many hopes on him. } again.” thought that because images by images he said something good ... Like, it had 36 37 nothing to do with Michael, really. It was me playing the

But I tell you what, there’s no one game. I just drew a couple of fouls and didn’t play as well and didn’t AD GOES HEREin the tournament who’s looking Do you have a get my opportunities. He was true forward to playing us. I don’t know anecdote which proves everybody You might also to his word; never said anything where we’ll finish, but I know we’ll wrong about how arrogant and remember Longley from nice again. But I wasn’t the only get some skin under our fingernails unlikable the great man is/was? such clubs as the one he was like that with. It was the along the way. What you see is what you get with Phoenix Suns whole group ... Michael. Michael [above] and New was that. Michael York Knicks. When you watch the NBA these that. I’m just finishing reading a bookis Are you a keen observer of days, what is it you notice most by Roland Lazenby, a very good Australia’s men’s domestic league about how the game has changed sports journo who wrote a biography and do you have any comments since your playing career? on Michael called The Life. about what officials are doing Probably the glaring difference is Michael from early childhood-on.It looks A at right or wrong? the lack of “monsters”; it’s not such a fair bit of time and effort has been I’ll start by saying that I certainly scary movie anymore. A lot of the spent on his prime years – when I was do watch the NBL; I think it’s a nice monsters are smaller and more agile. part of the club. Roland’s story is the product. I think there’s a fair bit of When I say monsters same as what I got out of it all. , I mean the big parity, with competitive games every guys. I was effectively a monster, but Michael is a world-class competitor week. It’s good to see it on TV. a monster with small teeth ... There and professional athlete and that’s However, I hesitate to offer were plenty with pretty much the sum total of my big teeth – the comment on how they should do it Ewings, the Shaqs. There’s just not a experience with him. Until you’ve because I’ve been there. It’s not an lot of those around anymore. They been alongside that and seen the easy task. I think they’re doing their try to say that Dwight Howard is the day-to-day consistency of it, the best. So I’ll leave it at that. current version of the old-style non-negotiability of it, you can’t monster, but I’m not buying that. really get a grip on it. You mentioned the Perth A lack of monsters means the floor I will tell you one story, but just to Wildcats club earlier is more spread; there’s less interior warn you, it’s not what you’re looking you look at a ladder they’re– everytime at the defence. The game seems to have for ... Scottie Pippen reminded me of top or near the top, year after sped up and got more athletic as a this story recently, actually. We were year. What are they doing right? result. Some of the “bigs” are really playing Detroit and I came out Well, it’s an interesting question becoming what we call “stretch-bigs” in the first half. I think I had 17-18 points,on fire to ask – they can stretch the floor and hit half-a-dozen rebounds, a couple of me because some of our poorer years were when I was the threes and that sort’ve thing. We blocks – playing like an All-Star. For owner! In this case, Perth has have a couple on our national team the first time ever, because Michael owners with deep pockets who are – David Anderson is one of the was very cautious with his praise, he prepared to spend money to win early prototypical stretch-bigs in came into the locker room high-fiving championships. You can couple Australian basketball. That’s how me, slapping me, hugging me, saying, that with a fantastic new arena. he got a job in the NBA – the game “Man, you play like that, we’re going It’s a one-horse town from a started moving that way. Chris to win the world championship. basketball point of view Anstey was definitely a stretch- That’s awesome! You’re an All-Star. suppose they – but I big. Me on the other hand? Not a Why don’t you play like that every all are now though, actually. I was a big Rob Beveridge stretch-big. Maybe it’s time for me day? I knew you had it in ya.” fan; I thought he was a fantastic to coin the opposite Anyway, so we went out for the of stretch-big: coach, as is the new coach Trevor big hairy monsters ... second half ... and I finished the game Gleeson, who is on the Boomers’ with exactly the same stat line as I World Cup coaching staff.

38 Getty Images They get big crowds, they do a lot of work in the community, spend a lot of money on advertising. They do all images by the things a pro team should do. On-court success contributes to that. There’s a legacy in place now – people AD GOES HERE expect success. – James Smith

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SPONSORSHIP OPPORTUNITIES

EVERY ISSUE THERE’S A HOST OF 4 PAGE SPONSORSHIP PACKAGES SPONSORSHIP OPPORTUNITIES, INCLUDES; BELOW IS A LIS T OF THE REGULAR ■ 3x Full Page ad leading into the feature FEATURES ALONG WITH THE (1 in each issue) PACKAGE BREAKDOWN ■ 6x DPS sponsorship strips (2 in each issue) ■ Logo presentation rights on the feature ■ Drinks with Sponsorship (4 pages) Total Value: $43,200 ■ Freeze Frame(4 pages) (ads $13,200, strips $18,000, logo $12,000) Total Cost: $12,000+gst ■ The Test (4 pages) ■ Regimen (4 pages) 2 PAGE SPONSORSHIP INCLUDES; ■ ■ Innovator (DPS) 3x Full Page ad leading into the feature (1 in each issue) ■ Game Time (DPS) ■ 3x DPS sponsorship Strips ■ On the Punt (DPS) (1 in each issue) ■ Logo presentation rights on the feature ■ How Good Is (DPS) Total Value: $33,800 (sponsorship packages are based (ads $12,800, strips $9,000, logo $12,000) off a 3 month commitment) Total Cost: $10,500+gst

media kit 2015 YEAR PLANNER

AUGUST 284 SEPTEMBER 285 OCTOBER 286

NRL, AFL, Rugby Golf PGA and The Open, Rugby World Cup, NRL/AFL swimming World Champs, US Tennis Open. Review, EPL, A-League Preview, more NRL and AFL. Finals Football. Bathurst V8s, Australian *The Running Guide* Fathers Day Gift Guide Motorcycle Grand Prix, Hawaiian Ironman, MLB World Series, . *Triathlon Gear Guide*

Material Deadline 24 Jun 2015 Material Deadline 22 July 2015 Material Deadline 26 Aug 2015 On Sale 16 Jul 2015 On Sale 13 August 2015 On Sale 17 Sept 2015

NOVEMBER 287 DECEMBER 288 JANUARY 289

Cricket Season Opener, Big Bash League, Australian Open Tennis, Rugby World Cup Test match cricket, A-League, Tour Down Under, Inside Sport’s Top Ten International cricket, Worldbeaters Of The Year. A-League, NFL *Christmas Gift Guide*

Material Deadline 23 Sept 2015 Material Deadline 28 Oct 2015 Material Deadline 25 Nov 2015 On Sale 15 Oct 2015 On Sale 19 Nov 2015 On Sale 17 Dec 2015

FEBRUARY 290 MARCH 291 APRIL 292

Domestic and International NRL & AFL, Pigskin Preview, The Masters Golf, Cricket, A-League, Australian Swimming NRL and AFL and A-League Super Rugby Preview Championships *Cycling Gear Guide* *Football Season Guide* Aust F1 Grand Prix

Material Deadline 14 Dec 2015 On Sale 14 Jan 2016 Material Deadline 27 Jan 2016 Material Deadline 24 Feb 2016 On Sale 18 Feb 2016 On Sale 17 Mar 2016

MAY 293 JULY 295 JUNE 294

NRL & AFL, State of Origin, NRL & AFL, State of Origin, Counting down to Rio! UEFA A-League finals, Champions Euro Champs (Soccer). League final, Rugby Internationals, Counting down to Rio! NRL & AFL, State of Origin., French Open tennis, Wimbleton British Open NBA Finals *Performance Enhancers Gear Guide*

Material Deadline 30 Mar 2016 Material Deadline 27 Apr 2016. Material Deadline 25 May 2016 On Sale 21 Apr 2016 On Sale 19 May 2016 On Sale – 16 Jun 2016

media kit 2015 CONTACTS INSIDE SPORT is Australia’s HEAD OF SPORT most highly awarded Hamish Bayliss T (02) 9901 6176 authoritative sporting publication M 0411 057 327 E [email protected]

BRAND & ADVERTISING MANAGER Adam Jackson RATE CARD Casual 6 issues 12 issues SPECIFICS T (02) 9901 6109 M 0431 212 504 DPS Double page spread 8,000 7,250 6,000 E [email protected] Type 267mm x 409mm Full Page 4,000 3,600 3,100 Trim 297mm x 450mm Half page horiz. 2,300 2,000 1,650 Bleed 307mm x 460mm ADVERTISING MANAGER Quarter page horiz. 1,500 1,300 1,000 Mark Watkins T (02) 9901 6328 M 0410 418 052 Full Page Type 267mm x 195mm E [email protected] LOADING Trim 297mm x 225mm Inside Front Cover - 30% Bleed 307mm x 235mm ADVERTISING Outside Back Cover - 25% MANAGER- SPORT Inside Back Cover - 20% Ryan Coombs Specific Loading - 15% Half Page Horizontal T (02) 9901 6379 Type 128mm x 195mm M 0449 671 738 Trim 148mm x 225mm E [email protected] Bleed 158mm x 235mm THE FACTS VICTORIAN SALES Publisher next media MANAGER Frequency 12x Monthly Issues Quarter Page Horizontal Peter Curtin Format 100 Page full colour book Type 54mm x 195mm M 0409 337 736 Trim 74mm x 225mm E [email protected] Cover Price $8.95 Circulation Inside Sport circulates Bleed 84mm x 235mm QLD ADVERTISING 33,000 copies nationally ACCOUNT MANAGER via agencies, retailers and Sponsorship Strip (DPS) Damian Martin all book stores. Type 24mm x 409mm M 0417 168 663 Readership 163,000* Trim 30mm x 450mm E [email protected] * 2014 Sept Emma Audit period Bleed 36mm x 460mm

media kit 2015 MATERIAL REQUIREMENTS

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media kit 2015 ONLINE ADVERTISING SPECS

Wide SkyScraper To troubleshoot this implementation, make • NB: The URL is specified within Google sure that: Placement: Run Of Site Ad Manager – not the fla or .swf file. 160 pixels wide by 600 pixels high • Insert the clickTag in the .fla file before Weight: 40K • Then export your flash movie as version Recommended length – 15 seconds or less converting it to the .swf file. 4 to 6 ENewsletter • The ActionScript with clickTag must be • The Flash creative is using ActionScript Banner associated with the button that the user 2.0. ActionScript 3.0 isn’t currently 650 pixels wide by 90 pixels high clicks, and not with any other button. compatible with Google Ad Manager. Custom Sized Ads • Please convert all fonts to outlines • The button associated with the ActionScript Please contact us directly if you would like to sponsor a particular area of the site and we will that contains the clickTag is on the top-most • Please supply a backup .gif with all flash ads. provide dimensions. layer through the timeline. You may wish to review more detailed Deadline: • The button associated with the ActionScript documentation for clickTag implementations Where advertising is to be created by All that contains the clickTag is extended at www.adobe.com/resources/richmedia/ creative must be supplied a week prior to throughout the entire frame and is applied to tracking/designers_guide. deployment all existing frames. Format: YOU MUST Test Your Ad Using this Free We accept .jpg, .gif, flash (swf files) and rich • The clickTag variable is properly click tag tester before you send it to us media code. implemented in the action of the button. In the getURL() function of the action, make Ad Serving: http://dclkhelp.appspot.com/validator/ sure to specify the clickthrough URL as We use Google Ad Manager to serve ads on the ‘clickTag’ and the target window as “_blank”. For More Information on Rich Media Inside Sport Website: Specifications please see: Proper clickTag implementation: For example: getURL(clickTag,”_blank”) The clickTag variable is an industry-standard http://www.google.com/support/admanager/ on (press) { method of tracking Flash creative clicks. publisher/bin/topic.py?topic=13161 getURL(clickTag,”_blank”); Problems with Flash creatives may result from http://www.google.com/support/admanager/ } an incorrect clickTag implementation. publisher/bin/topic.py?topic=13158

media kit 2015