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Google Analytics for Firebase customer. app owners. 2 Contents. 1. Google’s announcement to sunset Google Analytics for Mobile Apps 2. About Maxlead 3. What is the successor Analytics For Firebase? 4. Migration timeline & process overview 5. How to kickstart the migration to the new analytics platform 6. More information? Important Announcement by Google: Google Analytics for Mobile Apps will end. Google announced to sunset Google Analytics for Mobile Apps. First, from Oct. 31st of this year free Google Analytics accounts will no longer receive new data from the apps. Google Analytics for Mobile Apps property owners are therefore encouraged to migrate to the successor analytics product, Google Analytics for Firebase. At a later time also paid Analytics 360 accounts will be affected by Google’s new policy. Is this all bad news?? In this presentation you will find a practical migration timeline, get answers on how to deal with this situation, ideas how to take advantage of the new platform and ways to prepare your organisation. Continue reading... 3 About Maxlead. Maxlead is a strategic online marketing partner. We help you generate leads and sales, both in the Netherlands and abroad. Maxlead has experienced strong growth in recent years and has become one of the largest online marketing agencies in the Netherlands. We invest in partnerships with clients and celebrate successes together. What is 5 Google Analytics for Firebase. Firebase was acquired by Google in 2014. Since that time Google enriched/extended/enhanced the initial product by leveraging on its knowledge, experience and technology. Firebase has become a symphony of many services. To help you understand positioning the various Firebase components, we outlined the services that comprises the Firebase platform and added some context. On the right, you see that Analytics for Firebase is one of components within the suite. But for marketeers and analysts there are more tools of interest within Firebase. What is 6 Google Analytics for Firebase. Paradigm shift It is important to realise that Analytics for Firebase is not just a horizontal continuation of Google Analytics for Mobile Apps like we used to know. Analytics for Firebase requires a new implementation of tracking events for a new SDK library. Also, for data analysis and marketing there is paradigm shift to undergo. Some dimensions and metrics are similar while others are new. E.g. Google Analytics Enhanced E-commerce for the Apps & Web offers a deep level of structure from the user’s first product impression, to shopping behavior, checkout behavior and finally a purchase. And in all steps the possibility in legacy Analytics, the benefit of having product scoped dimensions. Now with Analytics for Firebase, there is a E-commerce framework. However it is somehow limited compared to Google Analytics (for Apps and Web). You can compensate that shortcoming by implementing more custom event tracking code within the standard framework. But we expect that Google will introduce enhancements over time (as it is To get a feel of it, you can here register your Google account for access to a requested by the community quite frequently). live Firebase demo environment. As Analytics for Firebase data is stored in a different structured database than Google Analytics (web and app), user sessions from Google Analytics SDK cannot be stitched together with Analytics for Firebase user sessions. As a result of this, all of your current custom reports, dashboards will stop to receive new data and will have to be adjusted... Comparison table Google Analytics for Mobile Apps vs Analytics for Firebase. In this table you’ll find a brief overview of some major differences between the two app analytics products. Contact us for more info. Analytics for Mobile Apps: Analytics for Firebase: Price for analytics: Standard version (bound to data sampling limits): €0 App analytics service (no data sampling): €0 Analytics 360 (much less sampled data): <€ varies on your usage> Additional free app services: - A/B Testing, Analytics, App Indexing, Authentication (except Phone Auth), Cloud Messaging (FCM), Crashlytics, Dynamic Links, Invites, Performance Monitoring, Predictions, and Remote Config. Additional paid app services: - Realtime Database, Cloud Firestore, Storage, Cloud Functions, Phone Auth, Hosting, Test Lab, Machine Learning Kit, Google Cloud Platform Note: There is a entry level quota for these services that you get for free. Higher quota are billed. Context: Sessions, Screen views, Events, Enhanced E-commerce interactions, custom Users, Events (every interaction is an event), User properties dimensions and custom metrics. Support for Google Tag Manager for apps: Yes Yes E-commerce tracking framework provided: From standard to enhanced e-commerce tracking Standard e-commerce tracking Links with partners and ad networks: Only with Google services (AdMob, Google Ads, Google Play, BigQuery) AdMob, Google Ads, BigQeury, Display & Video 360, Google Play, Slack, Jira, PagerDuty (more to come) SLA: Yes, for Analytics 360 Not yet Optional reporting inside the product: Custom reports and dashboards No custom reports available. Export to BigQuery or Datastudio is required for custom reporting. Roll up reporting web and app user data: Yes No Measurement protocol: Yes No Google Analytics for Firebase migration. Sunset timeline Google Analytics for Mobile Apps free edition. Nov’18 to Mar’19 Test phase and release Google Analytics for Impact assessment Firebase or other system The new beta app version, has become common new marketing campaigns Work in a team with your practice in app analytics and app analytics reporting developer, product management, are tested & released Marketing and Analytics specialist Reports in sunset Google on an impact assessment & Analytics for Mobile Apps action plan. properties can only be used for historical analysis. Oct 31th 2018: Sunset Start migration process Oct 31th 2019: No new app Jan 31th 2020: announcement data is accepted No access to reports This means work for your product management team, App owners who use the Google development, marketing Sunset: As of this date, no data Sunset is complete: Analytics for Apps SDK* and are on and analytics team. coming from the Google As of this date, no more access the free version of Google Analytics, Analytics for to data in sunset need to start working on migration Apps SDK is stored. Google Analytics to Analytics for Firebase. Historical data prior to for Mobile only data this date is kept for a properties. * Directly or through Google Tag limited period of time Manager for Mobile. Google Analytics 360 (paid) accounts: The is currently no sunset planning known for Google Analytics 360 accounts. However, we do recommend to start including a migration in the app lifecycle roadmap. 9 How to start an 10 assessment? ● Assemble the migration team: ● Conduct impact assessment on ● Requirements for a successful ○ Product management ○ App code changes implementation process: ○ Marketing (incl. e-commerce) ○ Reporting en dashboard changes ○ Budget ○ Development team ○ Marketing campaign changes ○ Project management ○ Analytics data team ○ Development resources ○ Dashboarding and reporting development resources ○ Test resources ○ Campaign resources ○ Training new Analytics system Kickstart the analytics migration assessment. Get Assistance. Combine resources, brain power and expertise within your organisation. And if you feel the project could use help from an experience partner, do contact us to boost your project. Analytics SDK Migration path for your Migration path for e-comm Strategic thinking app Analytics for Firebase migration path. app tracking. data. development. configuration. Analytics reporting Dialog with the dev App testing. Analytics for Firebase Analytics for Firebase and dashboarding team. measurement plan. training. migration path. Maxlead developed for clients with apps a Google Analytics for Firebase Migration Quick Scan. The table below shows the steps involved in the Quick Scan, from start to finish. The work is carried out by Maxlead. In the data collection stage we will contact the client (and development) for specific pieces of information that are important input for the scan. When the scan documents are ready, we pick a date on which we present the results. At the end of presentation there will be a Q&A where we answer questions that anyone may have. At the end of the session we hand over the documents for internal evaluation. The Maxlead analytics team is ready to help if any assistance with the actual migration to Firebase project is needed. Preparation Data Conducting Writing Presentation Q&A Hand over Internal If any further of the scan collection for the scan scan report of the scan scan evaluation assistance is the scan & summary document required Maxlead Analytics Services Product management & marketing Development In house analytics team (if applicable) Scan report & reference 14 Google Analytics for Firebase Migration Quick Scan. Management Summary Google Analytics for Firebase Migration Impact Scan. Migration scan deliverables. ● Over 80 checkpoints in the migration process from software development kit to reporting, app promotion and advertisement. ● Full scan report: ○ Checklist with results ○ Overview of the actions to take ○ Online resources for development, marketing and analytics team (if applicable) ○ A very useful reference and guidance during the migration project. ● Summary for management ● Presentation with Q&A 16 Meet Our Digital Analytics Team. Eline Grooten.
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