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Doorlichting Van Het Vlaamse Gamebeleid 30.09.2016 DOORLICHTING VAN HET VLAAMSE GAMEBELEID Studie i.o.v. het Departement Cultuur, Jeugd, Sport en Media van de Vlaamse Gemeenschap PROMOTOREN Prof. Dr. Jan Van Looy Prof. Dr. Tim Raats RESEARCHERS Lizzy Bleumers Jan Waeben Sanne Ruelens Ruben Vandenplas Lotte Vermeulen ! ! !!! ! !!!! ! ! ! 1 ! ! ! ! ! ! ! ! ! 2 INHOUDSOPGAVE ! INHOUDSOPGAVE ........................................................................................................................... 3! ADMINISTRATIE .............................................................................................................................. 5! GLOSSARIUM ................................................................................................................................. 7! INLEIDING .................................................................................................................................... 10! 1.! CONTEXTUALISERING EN SITUERING .............................................................................................. 12! 1.1! VIDEOGAMING:!EEN!MASSAMEDIUM!..........................................................................................................!12! 1.2! GAME1INDUSTRIE!ALS!GROEISECTOR!........................................................................................................!13! 1.3! EEN!BELEID!VAN!CULTURELE!NAAR!CREATIEVE!INDUSTRIEËN!..................................................!13! 1.4! GAMEBELEID!IN!VLAANDEREN!......................................................................................................................!15! 2! ANALYSE VAN WERKING EN EFFECTIVITEIT VAN HET VAF GAMEFONDS ................................................... 18! 2.1! INLEIDING!.................................................................................................................................................................!18! 2.2! EVALUATIE!VAN!HET!VAF!GAMEFONDS!....................................................................................................!20! 2.3! PERCEPTIE!VAN!HET!GAMEFONDS!..............................................................................................................!21! 2.4! ERVARING!MET!VAF!STEUN!.............................................................................................................................!21! 2.5! MIDDELEN!................................................................................................................................................................!22! 2.6! PROCEDURE!.............................................................................................................................................................!24! 2.7! WERKING!VAN!HET!GAMEFONDS!.................................................................................................................!26! 2.8! POSITIE!IN!HET!LANDSCHAP!...........................................................................................................................!27! 2.9! EFFECTIVITEITSMETING!GAMEFONDS!......................................................................................................!28! 2.9.1! Aanvragen!VAF!Gamefonds!......................................................................................................................!28! 2.9.2! Steun!toegekend!............................................................................................................................................!29! 2.9.3! De!bedrijven!die!steun!aanvragen!.........................................................................................................!30! 2.9.4! Succes!van!games!die!steun!ontvingen!................................................................................................!33! 2.9.5! Groei!van!de!sector!.......................................................................................................................................!33! 2.10! LESSONS!LEARNED!............................................................................................................................................!34! 3! BEHOEFTEN EN PRIORITEITEN VOOR DE VLAAMSE GAMESECTOR .......................................................... 37! 3.1! OVERZICHT!STEUNAANBOD!............................................................................................................................!37! 3.1.1! Overzicht!steun!in!Vlaanderen!................................................................................................................!37! 3.1.2! Overzicht!steun!in!Wallonië!.....................................................................................................................!39! 3.1.3! Overzicht!steun!in!Brussel!........................................................................................................................!39! 3.1.4! Overzicht!steun!Federaal!...........................................................................................................................!40! 3.1.5! Steun!per!groeifase!van!bedrijf!...............................................................................................................!40! 3.2! FINANCIËLE!NODEN!............................................................................................................................................!41! 3.2.1! Opstartkost!......................................................................................................................................................!41! 3.2.2! Investeringsklimaat!.....................................................................................................................................!43! 3.2.3! Loonkost!...........................................................................................................................................................!45! 3.3! PROFESSIONALISERING!.....................................................................................................................................!46! 3.4! INTELLECTUELE!EIGENDOM!...........................................................................................................................!47! 3.5! NETWERKEN!EN!KENNISDELING!..................................................................................................................!47! 3.6! SECTORVISIE!...........................................................................................................................................................!48! 3.7! MENTALITEIT!.........................................................................................................................................................!49! ! 3 3.8! MARKETING!.............................................................................................................................................................!50! 3.9! LEERPLICHT!............................................................................................................................................................!51! 3.10! LESSONS!LEARNED!............................................................................................................................................!51! 4! ANALYSE VAN INTERNATIONAAL BELEID EN ONDERSTEUNINGSMECHANISMEN VOOR DE GAMESECTOR .......... 54! 4.1! CATEGORISERING!VAN!STEUNMAATREGELEN!......................................................................................!55! 4.2! HORIZONTALE!VERGELIJKING!VAN!INTERNATIONALE!CASES!......................................................!56! 4.2.1! Canada!...............................................................................................................................................................!57! 4.2.2! Duitsland!..........................................................................................................................................................!59! 4.2.3! Denemarken!....................................................................................................................................................!63! 4.2.4! Europese!Unie!................................................................................................................................................!67! 4.2.5! Finland!...............................................................................................................................................................!70! 4.2.6! Frankrijk!...........................................................................................................................................................!75! 4.2.7! Nederland!.........................................................................................................................................................!78! 4.2.8! Noorwegen!......................................................................................................................................................!84! 4.2.9! Verenigd!Koninkrijk!....................................................................................................................................!87! 4.2.10! Zweden!...........................................................................................................................................................!92! 4.3! VERTICALE!VERGELIJKING!VAN!INTERNATIONALE!CASES!..............................................................!95! 4.3.1! Video!Game!tax!relief!(Verenigd!Koninkrijk)!...................................................................................!95! 4.3.2! TEKES!(Finland)!............................................................................................................................................!98!
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