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Tourism Research Proceedings of Regional Conference on Tourism Research The State of the Art and its Sustainability Universiti Sains Malaysia, Penang 13-14 December 2010 Editor: Badaruddin Mohamed Organised by: Social Transformation Platform Universiti Sains Malaysia, Penang, Malaysia In collaboration with: Tourism Research Circle School of Housing, Building and Planning Universiti Sains Malaysia, Penang, Malaysia Published by: Social Transformation Platform Universiti Sains Malaysia 11800, Pulau Pinang, Malaysia Tel: (6)04-653 3081 Fax: (6)04-658 4149 E-mail: [email protected] http://www.soctrans.usm.my/ Printed in Malaysia by Practical Printers Sdn.Bhd First Print 2010 ISBN: 978-967-394-005-9 Proceedings of Regional Conference on Tourism Research Copyright © Regional Conference on Tourism Research. All rights reserved. No parts of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the written permission of the publisher. Regional Conference on Tourism Research Organising Committee Advisor Prof. Asma Ismail Chairman Prof. Badaruddin Mohamed Editor Prof. Badaruddin Mohamed Scientific committee members: Associate Prof. Dr. Vikneswaran Nair Associate Prof. Dr. Mastura Jaafar Associate Prof. Dr. Nor’Aini Yusof Dr. Siti Nabiha Abdul Khalid Dr. Ahmad Puad Mat Som Dr. Azizan Marzuki Dr. Andrew Tan Khee Guan Dr. Ch’ng Kean Siang Dr. Salfarina Abdul Gapor Dr. Jamilah Hj Ahmad Dr. Bahiyah Omar Dr. Nooriah Yusof Dr. Tarmiji Masron Hajah Hamidah Abd. Hamid Ms. Nikmatul Adha Nordin Secretariat: Mr. Muhammad Nasrul Abu Bakar Ms. Shida Irwana Omar Ms. Masitah Muhibudin Technical Assistant Ms. Ruzanna Jaafar Mr. Jeffiz Ezuer Shafii Ms. Nursyatina Abdul Raof Ms. Izatul Yussof Mr. Mohd Fauzi Sukiman Ms. Noorazmahani Md Kasim Mr. Mohd Fazrul Zainal Arbidin Mr. Zulhasri Salleh Mr. Muhammad Afzan Zainal Abidin Mr. Hanan Abu Hasan Mr. Muhammed Indera Azhar Preface This proceedings compiles papers presented at the Regional Conference on Tourism Research, held at Universiti Sains Malaysia, Penang in 2010. The conference is organized by the Social Transformation Research Platform of Universiti Sains Malaysia, Penang with collaboration of the Tourism Research Circle of the School of Housing, Building & Planning. The conference, an expanded version of National Conference on Tourism Research, provides a venue to stimulate multidisciplinary discussions and sharing of tourism related researches and findings to further enhance and enrich the knowledge of the tourism stakeholders, including academicians, practioners, professionals as well as students of tourism. As tourism is regarded as one of the priority areas in the National Key Economic Areas (NKEA) set by the Government, more integrated and directed researches are needed to provide insightful information towards good planning and development of tourism products. The conference theme ‘The State of the Art and Its Sustainability’ spells out the quest for knowledge on the level of tourism development and researches in this region and the sustainability of the sector. All papers presented went through strict peer-reviewed before final papers being selected. The author wishes to acknowledge the contributions of all members of the Scientific Committee and also the conference the secretariat with the hope that results from the papers presented in the conference would be translated into meaningful and real cases. Badaruddin Mohamed The Editor TABLE OF CONTENTS TOURISM PLANNING AND DEVELOPMENT Antalya Region Tourism Cluster: To Measure the Impact of Tourism 1 Cluster on Regional Development Nedim Yuzbasioglu & Pelin Arsezen Otamis Akdeniz University A Study on Sustainable Tourism Development in Batavia, Jakarta, 7 Indonesia Danto Sukmajati Mercu Buana University Towards Sustainability of Thailand Tourism Industry: Between Action 16 Plans and Implementation Siti Nabiha Abdul Khalid & Stephanie Phang Tsu Way Universiti Sains Malaysia Systems Thinking for Sustainable Tourism in the Cat Ba Biosphere 26 Reserve of Viet Nam Thanh Van Mai & Kambiz E. Maani University of Queensland Community Tourism Development and Emotional Intelligence: The Case 36 of Kwam eMakana Juliet Chipumuro, H. M. Kwaramba, J. Lovett & L. Louw Stenden University South Africa, University of Twente and Rhodes University Tourism Development and the Deterioration of Values on Local Residents 49 in the Taman Kinabalu Park Main Rindam Universiti Sains Malaysia Proposed Integrated Project Management Tools for Marine Park 58 Development Mohd Bashir Sulaiman, Mastura Jaafar & Badaruddin Mohamed Universiti Sains Malaysia The Challenges of Community-Based Homestay Programme in Malaysia 66 Nor Ashikin Mohd Nor & Kalsom Kayat Universiti Utara Malaysia ECOTOURISM Defining Ecotourism and Ecotourists: Proposition For Future Research 74 Faiz Abd Rahman, Nor’Aini Yusof, Zulkifli Osman & Mohd Yahaya Mohd Daud Universiti Sains Malaysia Success Indicators for Ecotourism Site 82 Awangku Hassanal Bahar Pengiran Bagul & Datu Razali Datu Eranza Universiti Malaysia Sabah The Use of Delphi Technique to Determine Variables for the Assessment of 89 Community Based Ecotourism Moslem Ghasemi & Amran Hamzah Universiti Teknologi Malaysia Global View on Environmental Carrying Capacity Assessment In 95 Ecotourism Chee Hon Loong, Shamzani Affendy Mohd Din & Alias Abdullah International Islamic University Malaysia Potentials of Ecotourism Around Shella, East Khasi Hills District, 101 Meghalaya Bathsheba Goswami Pyngrope North Eastern Hill University Ecotourism Situation in Songkhla Lake Basin: The Opportunity and 109 Challenge Prachyakorn Chaiyakot & Parichart Visuthismajarn Prince of Songkhla University Balancing between Profitability and Conservation: The Case of an 123 Ecotourism Resort in Malaysia Siti Nabiha Abdul Khalid, R.A. George, Nabsiah Abdul Wahid, Azlan Amran & Ismail Abustan Universiti Sains Malaysia An Exploration of Irritation Attitudes of Host Community towards 136 Tourists Case Study: Pulau Perhentian, Terengganu, Malaysia Nik Rozilaini Wan Mohamed & Badaruddin Mohamed Universiti Teknologi Mara and Universiti Sains Malaysia SPECIAL INTEREST TOURISM Islamic Tourism: A Conceptual Framework 143 Noor Shakirah Mat Akhir Universiti Sains Malaysia Rural Tourism as Primary Niche in Non-Urban Tourism Typology 149 Ahmad Puad Mat Som, Hussein Mohamad Ibrahim & Abdul Aziz Hussin Universiti Sains Malaysia Strategic Analysis of Medical Tourism: A Case Study of an Island 156 Destination Vinayaraj Mothiravally, Mohit Shahi, Kashif Hussain & Erdogan H. Ekiz Taylor’s University College Medical Tourism Sustainability through the Export Market Orientation 169 Behaviours: The Case Study of Institut Jantung Negara (IJN) Ili Salsabila Abd. Razak & Asmat Nizam Abdul Talib Universiti Utara Malaysia Sports as Attraction in Malaysia Tourism 177 Jabil Mapjabil Universiti Sains Malaysia A Study of Tourist on Coastal Sport Tourism Service Quality, Travel 185 Experiences, Perceived Values and Behavioral Intention Hsiao-Ming Chang, Tsai-Fu Tsai & Ju-Mei Hung Chienkuo University Technology Planning for Cultural Tourism 196 Janet Pillai & Chen Yoke Pin Universiti Sains Malaysia Penang Mamaks: Evolution and Gastronomy Tourism 197 Farridah Abubakar Universiti Sains Malaysia A Review on Urban Tourism Development in Malaysia 205 Masitah Muhibudin, Badaruddin Mohamed & Gelareh Abooali Universiti Sains Malaysia TOURISM AND HOSPITALITY The Determinant of Systematic Risk Exposure of Airline Industry In East 212 Asia Hooy Chee Wooi & Lee Chyn-Hwa Universiti Sains Malaysia The Drivers and the Outcomes of Environmental Management Practices in 223 the Hotel Industry Siti Nabiha Abdul Khalid, Nabsiah Abdul Wahid & Noor Shairullizan Kamalulariffin Universiti Sains Malaysia Factor Determining The Effectiveness of Training Program: A Framework 237 Development in Hotel Sector Nurhazani Mohd Shariff & Isam M S Almakhadmeh Universiti Utara Malaysia The Impact Of Emotional Labor On Job Satisfaction And Emotional 244 Exhaustion: An Empirical Investigation Of Sabah Hotel Industry Ang Magdalene Chooi Hwa, Rostinah Supinah, Minah Japang & Caroline Rosie Jeffrey Nasah University Malaysia Sabah A Study of the Effects of Factors in the Physical Environment of Hotels on 254 Customers’ Perceptions of Service Quality and Loyalty Omar E. Alsaqre, Badaruddin Mohamed & Mastura Jaafar Universiti Sains Malaysia A Study of Homestay Operators and International Guests English 264 Language Oral Interaction Munir Shuib, Seri Rahayu Ahmad Kamil, Sharmini Abdullah & Jabil Mapjabil Universiti Sains Malaysia TOURIST BEHAVIOR Consumer Behavior Study, Tourist Behavior Research and their Usage 273 Banafsheh M. Farahani Universiti Sains Malaysia A Study of Tourists’ on Religion Destination Images, Service Qualities, 278 Perceived Value, and Revisiting Willingness Chang Liao Li Chu, Chia-Lee Fan, Ju-Mei Hun Chungchou Institute of Technology, Minghsin University of Science and Technology & Chienkuo University Technology Satisfaction and Novelty Seeking in Tourists’ Behavioral Intentions to 287 Revisit Ahmad Puad Mat Som, Mohammad Bader Badarneh & Jamil Jusoh Universiti Sains Malaysia Exploring the Antecedents of Tourist Revisit Intention: A Case Study of 295 the Sarawak Rainforest InterHash 2010 Event Sunita Sara Gill Shamsul ,Kwek Choon Ling &Kay Hooi Keoy UCSI University Repeat Visitation and Diversification of Tourism Attractions 306 Seyedeh Fatemeh Mostafavi Shirazi, Ahmad Puad Mat Som & Azizan Marzuki Universiti Sains Malaysia
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