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London Tourism Report 2013-2014 Contents

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London Tourism Report 2013-2014 Contents LONDON TOURISM REPORT 2013-2014 CONTENTS SECTION 1 London tourism trends 2013 p. 06 SECTION 2 International visits to London p. 16 SECTION 3 Domestic visits to London p. 28 SECTION 4 London’s connectivity p. 36 SECTION 5 London’s hotel industry p. 42 SECTION 6 London’s visitor attractions and theatres p. 50 SECTION 7 The forecast for tourism in London p. 58 LONDON TOURISM REVIEW | 3 NORTH AMERICA AND EUROPE ACCOUNT FOR The USA is London's largest visit market, 80% its 1.89 million OF ALL represented 11.2% OVERSEAS VISITS of all visits in 2013 This equated to 16.8 million overseas visits in 2012 spending a total of £11.6 billion over 97.4 million nights 29.1 MILLION HEADLINES FOR £14.1 BILLION Staying overseas and domestic visitors, generating almost 1,218 In expenditure LONDON HOTELS PROVIDING NEARLY £ £ 12.3 MILLION £ £ 117,000 VISITORS ROOMS £ £ £ £ £ 42.7 MILLION £2.8 from within the uk in 2013 ROOM BILLION spending a total of £2.8 billion NIGTHS A YEAR over 27.4 million nights ONE OF THE BEST WITH 344 DIRECT LINKS CONNECTED CITIES IN THE WORLD TO A WIDE RANGE OF SOURCE MARKETS TOP 3 NORTH 1.89 MILLION OVERSEAS AMERICA VISITS LONDON VISIT MARKETS 262 FRANCE 1.87 MILLION RECEIVED MILLION VISITS GERMANY 1.34 MILLION VISITS DAY VISITS IN 2013 4 | LONDON TOURISM REVIEW LONDON TOURISM REVIEW | 5 PHOTO SECTION 1 LONDON TOURISM TRENDS 2013 London’s tourism economy is dominated by overseas visitors. In 2013 overseas visitors accounted for 58% of visits, but more significantly, they accounted for 78% of nights and 80% of expenditure. London is the fourth most visited international destination MILLION day visits in 2013 a daily average across in the world based on arrivals. 262 the year of approximately 720,000. The total number of visits to London Overseas visitors spent increased by 13% from over £11.26 billion in Like many tourist destinations, London experienced a In 2013, London welcomed 29.1 million staying overseas 2008 to 2013, an extra London in 2013, while 3.3 million visits domestic visitors spent recessionary downturn in 2008/2009. Since then, and and domestic visits, generating £14.05 billion in expenditure. £2.79 billion with the added impetus of hosting the Olympic Games Since 2008 visitor expenditure has experienced consistent in 2012, the market has recovered strongly, to the extent growth, resulting in a £3.7 billion (36%) increase in 2013. Total visitor spend LONDON that the number of visits to London in 2013 was 4.2 million increased by 36% from ACCOUNTS LONDON 2008 to 2013, an extra higher than the market low-point in 2009. FOR OVER £3.7 billion in the six 50% year period OF ALL 1.1 Total London visits and expenditure 2008-2013 OVERSEAS Visits (million) Expenditure (£bn) VISITS TO THE UK 40 40 LONDON ACCOUNTED 30 30 FOR 1.5% of all international visitors arrivals in the world 20 20 DOMESTIC 10 10 HOLIDAY 12.3 VISITORS EXPENDITURE 0 0 INCREASED BY 30% from 2008 2008 2009 2010 2011 2012 2013 to 2013, an extra £570 million in Visits Expenditure MILLION the six year period holiday visits in 2013 and represented 42% Source: Office for National Statistics, International Passenger Survey 2008-2013; of all arrivals to London Visit England, Great Britain Tourism Survey 2008-2013 6 | LONDON TOURISM REVIEW LONDON TOURISM REVIEW | 7 LONDON TOURISM TRENDS 2013 THE GROWTH IN LONDON TOURISM The city saw a surge in the number of overseas visits in London is the UK’s major destination for overseas visitors, 2013, an increase of 1.3 million (+8.5% year-on-year), accounting for nearly 51% of all overseas visits to the UK representing the greatest increase over the six-year period. and 10% of all UK domestic visits. Moreover, this growth is reflected in overseas expenditure for 2013, with an increase of 11.7%. As well as 29.1 million overnight visits, London also received an estimated 262 million day visits in 2013 - a daily average Overseas visitors accounted for 58% of all visits to London, across the year of 720,000 visits. Day visits to London also but more significantly, they represented 78% of nights and accounted for £9.22 billion in spend in 2013. 80% of expenditure. 1.3 TOTAL VOLUME OF VISITS TO LONDON AND ENGLAND 2013 Volume (million) London England (Total) Overseas 16.8 28.6 1.2 LONDON OVERNIGHT VISITS, NIGHTS & EXPENDITURE 2008-2013 Domestic 12.3 101.8 2008 2009 2010 2011 2012 2013 Tourism Day trips 262 1,370 Visits (million) Overseas 14.75 14.21 14.71 15.29 15.46 16.78 Overseas Visits 2013 Domestic Visits 2013 Day Trips 2013 Source of London Visits (million) Domestic 11.02 10.65 11.37 11.09 12.15 12.31 Total Visits 25.77 24.86 26.08 26.38 27.61 29.09 16.8 12.3 12.3 Nights (million) 261.7 Overseas 90.8 85.7 90.3 91.5 94.3 97. 4 Domestic 26.5 23.5 24.3 27.1 27.7 27.4 13.6 16.8 Total Nights 117.3 109.2 114.6 118.6 122 124.8 89.4 1,108.2 261.7 Expenditure (million) Overseas 8.13 8.24 8.74 9.41 10.08 11.26 Domestic 2.22 2.18 2.41 2.4 2.78 2.79 London Visits (million) London Visits (million) London Visits (million) Overseas (million) Domestic (million) Total Expenditure 10.35 10.42 11.15 11.81 12.86 14.05 Rest of England Visits (million) Rest of England Visits (million) Rest of England Visits (million) Day Trips (million) Source: Office for National Statistics, International Passenger Survey 2008-2013; Visit England, Great Britain Tourism Survey 2008-2013 Source: Office for National Statistics, International Passenger Survey 2013; Visit England, Great British Day Visits Survey 2013; Visit England, Great Britain Tourism Survey 2013 8 | LONDON TOURISM REVIEW LONDON TOURISM REVIEW | 9 LONDON TOURISM TRENDS 2013 LONDON IN A GLOBAL TOURISM CONTEXT London’s established footprint in the global tourism market puts it in 4th place in Euromonitor International’s Top Cities Destination Ranking of 100 of the world’s the world’s leading cities in terms of international tourist arrivals, well ahead of its closest competition such as New York (8th), Paris (10th), Rome (12th), Barcelona (23rd) and Amsterdam (29th). 1.5 TOP CITY DESTINATIONS RANKING 2012 Rank Destination Arrivals 2012 (million) 2011/2012 % growth 1.4 TOTAL VALUE OF ENGLAND AND LONDON VISITORS 2013 1 Hong Kong 23.8 6.5 2 Singapore 21.3 7. 7 Value (£ billion) London England (Total) 3 Bangkok 15.8 14.6 Overseas 11.26 18.4 4 London 15.5 2.3 Domestic 2.79 18.71 5 Macau 13.4 3.4 Tourism Day trips 9.22 46.02 6 Kuala Lumpur 13.3 6.7 7 Shenzhen 12.1 9.6 Overseas visitors are higher spenders, spending £11.26 billion in London in 2013, equating to 54% of the UK 11.6 8.9 overseas expenditure total, while domestic visitor spent £2.79 billion – just 12% of the ‘UK’ domestic total expenditure. 8 New York City Quantifying that overseas visitors account for approximately eight pence of every pound spent by staying visitors. 9 Antalya 10.3 -1.6 10 Paris 9.8 3.3 11 Istanbul 8.8 16.5 12 Rome 6.7 13.9 Overseas Domestic Day Trip Sources of 13 Dubai 8.0 0.5 Visits Expenditure 2013 Visitor Expenditure 2013 Expenditure 2013 London Expenditure (£bn) 14 Guangzhou 7. 9 1.2 15 Phuket 7. 2 14.7 £2.79 16 Mecca 6.9 6.9 17 Pattaya 6.6 8.4 £9.22 £7.14 18 Taipei 6.6 24.8 £9.22 £11.26 19 Prague 6.5 5.1 £11.26 £15.92 £36.80 20 Shanghai 6.5 -2.2 21 Las Vegas 6.3 5.9 £2.79 22 Miami 6.0 4.5 23 Barcelona 5.5 0.5 London (£bn) London (£bn) London (£bn) Overseas (£bn) Domestic (£bn) 24 Moscow 5.0 13.6 Rest of England Visits (£bn) Rest of England Visits (£bn) Rest of England Visits (£bn) Day trips (£bn) 25 Beijing 5.0 -3.2 26 Los Angeles 5.0 1.2 Source: Office for National Statistics, International Passenger Survey 2013; Visit England, Great British Day Visits Survey 2013; 27 Budapest 4.8 12 Visit England; Great Britain Tourism Survey 2013 28 Vienna 4.3 8 29 Amsterdam 4.3 2.1 30 Sofia 4.1 -0.4 Source: Euromonitor International’s Top City Destinations Ranking 2012 (2013 edition) 10 | LONDON TOURISM REVIEW LONDON TOURISM REVIEW | 11 LONDON TOURISM TRENDS 2013 1.7 Domestic and overseas expenditure 2008-2013 Expediture (£billion) £12.5 £10.0 £7.5 £5.0 £2.5 DOMESTIC AND INTERNATIONAL TOURISM TRENDS £0.0 2008 2009 2010 2011 2012 2013 Overseas Expenditure 8.13 8.24 8.74 9.41 10.08 11.26 Tourist nights - In 2013 overseas visitors stayed over three The average spend per visit to London increased by £19 Domestic Expenditure 2.226 2.179 2.414 2.398 2.784 2.793 times as many nights as domestic visitors – a trend which to £483 in 2013 – representing an £82 increase since has been fairly constant since 2008. This trend reflects 2008. In 2013 overseas visitors spent on average nearly Source: Office for National Statistics, International Passenger Survey 2013; Visit England, Great British Tourism Survey 2013 the much higher average spend and total expenditure of three times as much per visit as domestic visitors; the main overseas visitors in the capital.
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