Applying Wechat Platform to Collaboratively Promote College Students to Read Classics and Improve Their Humanistic and Cultural Literacy

ISSN 1927-0232 [Print] Higher Education of Social Science ISSN 1927-0240 [Online] Vol. 9, No. 4, 2015, pp. 5-8 www.cscanada.net DOI:10.3968/7676 www.cscanada.org Applying WeChat Platform to Collaboratively Promote College Students to Read Classics and Improve Their Humanistic and Cultural Literacy SUN Yupeng[a],* [a]Library of Jiangsu University of Science and Technology, Zhenjiang, respects human sensibility, dignity and emotion. The China. * essence of “humanistic spirit” is a kind of “virtue”, Corresponding author. “values” and “philosophy of life” in the interaction with Received 21 July 2015; accepted 17 September 2015 others. Humanistic education is an important part in Published online 26 October 2015 the education of college students and an important part of the comprehensive literacy of college students. At Abstract present, the humanistic and cultural literacy of students In 2011, the advent of WeChat has had a great influence in science and engineering colleges is not optimistic. Gao on all areas. Our library is also actively exploring related Jingping, Han Ying and other scholars use questionnaire WeChat-based services. This article will embed classics surveys to investigate the status of the humanistic and into WeChat platform, using rich literature resources cultural literacy of students in science and engineering from the library and applying WeChat as an information colleges and the results show that students in science and dissemination channel to realize the push of classic books, engineering colleges generally focus on major knowledge classic articles or fragments, quick search link of library and ignore humanities. Their knowledge structure is single literature, rapid dissemination of information on reading and they lack social responsibility. Their value orientation activities, so that reading can be achieved anywhere, tends to be utilitarian. Some college students have a poor anytime to promote college student to read classics, guide ability to adapt. They are fragile and their moral standards college students to love reading classics and thereby are low with biased values. All these will affect their collaboratively improve college students’ humanistic and future live and work. cultural literacy. Francis Bacon one said: “Reading history makes men Key words: WeChat; WeChat public platform; wise; reading poetry makes men thorough; mathematics Library; Reading classics; Humanistic and cultural literacy makes men subtle; physics makes men deep; ethics makes men solemn; logic and rhetoric make men eloquent.” Sun, Y. P. (2015). Applying WeChat Platform to Collaboratively Promote Reading classic literature helps college students’ College Students to Read Classics and Improve Their Humanistic and personality cultivation and spiritual growth, promotes Cultural Literacy. Higher Education of Social Science, 9(4), 5-8. Available from: URL: http://www.cscanada.net/index.php/hess/article/view/7676 their full development and enhances their cultural heritage DOI: http://dx.doi.org/10.3968/7676 and critical thinking skills, and improves their humanistic and cultural literacy. With the advent of 4G era of mobile phones, more and more people become “mobile phone overuse members”. INTRODUCTION College students’ reading habits have also changed. Humanistic and cultural literacy refers to the research They tend to use the mobile phone to read fragmented capacity and the level of knowledge of humanities text online. Such reading is often called light reading. (political science, economics, literature, art and history) Light reading is characterized by short content and the and the human-centered spirit reflected in humanities. The entertaining feature to meet college students’ need of soul of humanistic and cultural literacy is not knowledge speed reading. The content on WeChat appears to be rich, and ability, but “humanistic spirit” that concerns but there are a lot of scripts, photographs and messages people’s living conditions and development space and which in a certain extent reflect the impetuousness of 5 Copyright © Canadian Research & Development Center of Sciences and Cultures Applying WeChat Platform to Collaboratively Promote College Students to Read Classics and Improve Their Humanistic and Cultural Literacy modern people and embody the emptiness and boredom of build the library classic literature reading platform into a modern people. A lot of knowledge published on WeChat spiritual home in university students’ life. is also lack of authority. 2.1 The Choice of Service Model How to embed classics into WeChat platform in the 4G era of cell phones, to make the reading of classics WeChat public platform (https://mp.weixin.qq.com) very handy anytime and anywhere, to guide college offers three service models: service account, subscription students to love reading classics and have reading as their account and business account. The service account indispensable habit in their life so as to collaboratively and business account are mostly used for banks and promote the humanistic and cultural literacy of enterprises. Subscribe account can send a group message college students through the push of classics and the every day. The library classics reading is more focused on the communication between librarians and readers, has push of information resources and reading activities. It is not become the subject of our studies. enough to send just one group message a day. Subscription accounts can send more information in each message, so it is more appropriate to choose subscribe account. 1. A BRIEF INTRODUCTION OF WECHAT 2.2 Feature Settings AND ITS APPLICATION IN LIBRARIES Library WeChat service belongs to one of mobile library WeChat is an instant messaging tool and a combination service models. For all the features in the functional of QQ and Fetion, with zero tariffs, cross-platform design, it should comply with the features of mobile communication and real-time display input and other services. Library WeChat reading platform is functionally functions. It is one of the most popular ways of reading. divided into the following modules: (a) reading classics Through this platform, individuals and businesses can module, (b) event announcement module, and (c) create a WeChat public account to publish text, images, information retrieval module. audios and videos. Currently, WeChat public platform 2.2.1 Reading Classics Module supports PC mobile Internet login. Users can log in with Content Targeting: There is a “1 + X” model in WeChat their QQ number. They can use the phone number to content. “1” best embodies the core values of the public register. After the registration, users can have their own WeChat account and “X” represent the diversity of WeChat account. They can use the way of finding public content to enhance the attractiveness of the content WeChat account to search the public WeChat account that (Chen, 2014). The core values in reading classics should they are interested in. start from the readers’ point of view. It is intended to In 2011, the advent of WeChat has had a great guide readers to read classics, like the classic literature influence on various fields. Libraries are also actively and improve college students’ humanistic spirit through exploring related WeChat-based services. At present, reading classics. In reading classics module, we should set public libraries such as the Library of Hubei Province, the following sub-modules: Xinjiang Library, Shanghai Library, Guangzhou Library, (a) Essay appreciation module: This module is the Tianjin TEDA Library, Shenzhen Library and Capital focus of the entire platform. Specialized librarians collect Library, and university libraries such as Tsinghua and sort out classic literature, and extract the most University Library, Peking University Library, Beijing valuable and the most representative sections from classic Second Foreign Language Institute Library, Beijing literature to share with readers, allowing the readers to University of Aeronautics and Astronautics Library, resonate from the heart after reading. It will make readers Library of Jilin University, Guangdong University of relaxed and get physical and mental nourishment. (b) Foreign Studies Library, Kunming University Library Classic book introduction and book review module. The have opened their own public WeChat account to provide focus of this module is to describe books and evaluate services (Li, 2014). The application of WeChat platform books, guiding readers to find their favorite books and to promote the reading of classic literature is an expanding guiding readers to understand books. (c) Library new book service for the library to promote reading. The library recommendation and professional book recommendation has a lot of classic literature resources which are a strong module. The focus of this module is to recommend new guarantee to promote WeChat reading. key books on the library shelves and recommend some required books of different disciplines. These required 2. THE APPLICATION OF WECHAT book lists are obtained through the communication of librarians and the teachers of such disciplines. Teachers SERVICE PLATFORM recommend books and then the library is responsible Library classic literature reading WeChat platform finds for the purchase of the books and put them on the shelf. readers for classic literature in libraries, finds classic According to changes in curriculum, the book lists should literature for readers and increases the affinity of libraries be constantly updated. (d) Popular

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