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IBM Cloud Nurture Milestones The Rise of the Built-For- Purpose Marketing Stack Magith Noohukhan Customer Engagement Evangelist Braze Introductions Magith Noohukhan Neetika Bhargava Customer Engagement Evangelist Consumer Marketing Manager Braze IBM I I Your Brand iI Your Brand iI Forge human connections between consumers and the brands they love through relevant and memorable experiences. The bar is getting higher. Today’s consumer expects relevant experiences from the brands they engage with. Headspace Uses Beautiful, Branded Emails to Guide Customers Through Key Milestones Acquire Engage Convert Retain Welcome Email First-Session Prompt Subscription Confirmation Personalized Newsletter Burger King Promotes Their BK Cafe Subscription by Sending a Weather-Based Push Notification Content: Nurture Streams Looks like you just upgraded your IBM Cloud account, [First Name]. Nice. Aspera First things first, take a few minutes to get familiar IBM Cloud Nurture with your account: Getting started with Aspera is ALMOST as fast Step 1: Log in as our file transfers. Step 2: Take a spin through the documention Onboarding Step 3: Check out the IBM service catalog Step 4: Pat yourself on the back The onboarding lifecycle is a series of welcome emails (this step is strongly suggested. sent to new users regardless of their current engagement, Finally, just in case you need a hand, have a question, or just want Hello there, [First Name]! in an effort to set them with the resources for success. to say hi, talk to us! Visit our Support page to chat with a team member anytime. It’s been a few days since you became an Aspera on Cloud admin. Have you had a chance to send your first MASSIVE FILE, SUPER Again, welcome and congrats on the upgrade. Elite status looks SECURELY, at LIGHTNING SPEED?! (Sorry, we still get pretty Intended for: good on ya. excited.) —The IBM Cloud Team • New User Education First things first, log in to Aspera on Cloud using your handy IBMid. Then, go through the Getting Started Guide to take care of a few • Product/Service Feature Highlights housekeeping items before transferring your first file. Seriously, that’s it. Here, let’s summarize: Have you gone through the Getting Started Guide yet? Go on... • Getting Started Docs We got you an account-warming gift, [First Name] If you’re more of a watch-and-learn kind of admin, here are three videos to put in your queue: A $200 credit on any IBM cloud offering. Video 1: Learn how to Log-In View Full Spec But just like the plant someone gave you as a housewarming gift, Video 2: Learn How to Share File (which you promptly forgot to water because you were busy, ok?) this won’t last long. Video 3: Learn How to Upload Files Log in Forgot Password? Support Price Calculator Docs Catalog Good luck and we’ll check back in real soon. Team IBM Aspera Log in Forgot Password? Support Price Calculator Docs Catalog IBM Corporation 11501 Burnet Rd, Bldg 904 3B-000, Austin TX 78758 Unsubscribe IBM Corporation 11501 Burnet Rd, Bldg 904 3B-000, Austin TX 78758 Unsubscribe Content: Nurture Streams You’re making quite an Aspera impression around here. IBM Cloud Nurture In fact, power users like you inspire IBM Cloud You did it! team members like us. You did it. Your Aspera account is all set up and you’re ready to upload your first file -- a relatively important step in the file- sharing process, NBD. (Our humor will grow on you... fingers crossed.) Since you’re already crushing your build, we want to share some of Let’s get your first file uploaded now. You’ll see it’s quick and easy, our more advanced resources. After all, you know what they say: and at the very least this practice round will make the process Milestones Today smarter, tomorrow sooner. Right? seamless when it’s really go-time. The Milestone lifecycle acknowledges users’ active Upload A File engagement and prompts them to complete the next IBM Developer Code Service milestone. Patterns Our developer-advocates told us about problems and use cases they face every day that could use a ready-to-implement solution. If you have any questions along the way, here are a few easy ways So we made some that work across multiple industries. Ta da! to get answers: Intended for: See? It pays to speak up Take the tour! Click the (?) button in the upper right-hand corner, then “In-app • Encouraging Engagement Get the code guidance” to get a step-by-step guide on how to send files & folders, request packages, and share folders. It’s really worth the time. • Acknowledging Success Contact us! There’s a pretty robust Aspera Help Center, but if you can’t find • Tool Tips + Guidance IBM Developer Code what you need, feel free to reach out to our Customer Support Patterns team. We’ve got your back. Alright, [First Name]. Our developer-advocates told us about problems and use cases On your mark… Get set… UPLOAD! they face every day that could use a ready-to-implement solution. So we made some that work across multiple industries. Ta da! Team IBM Aspera View Full Spec See? It pays to speak up Upload A File Get the code Log in Forgot Password? Support Price Calculator Docs Catalog Before you go, [First Name], just a quick pro-tip: If you want to keep up this pace without stopping to ask for more budget, look into our subscription option. By locking in a subscription, you get to build more and pay less. It’s definitely worth checking out. Log in Forgot Password? Support Price Calculator Docs Catalog Now, go on, you power user you…. get back to work and stuff :) IBM Corporation 11501 Burnet Rd, Bldg 904 3B-000, Austin TX 78758 -- The IBM Team Unsubscribe IBM Corporation 11501 Burnet Rd, Bldg 904 3B-000, Austin TX 78758 Unsubscribe Log in Forgot Password? Support Price Calculator Docs Catalog IBM Corporation 11501 Burnet Rd, Bldg 904 3B-000, Austin TX 78758 Unsubscribe Content: Nurture Streams Aspera IBM Cloud Nurture It’s just not the same without you... Win-Backs Hey there, [First Name]. Come back and keep We haven’t seen you around Aspera in a while. building. We miss you. Did you forget about us? Did you decide you enjoy painfully slow The win-back lifecycle targets lapsing users who show a file transfers better?! We noticed your account has been inactive for a few weeks. That could mean one of three things: your project is on hold, you lost Either way, we’re sad about it, and we want you to come back. lag in activity and engagement. This material is focused on your account information (happens), or you went on a rad vacation. We hope it’s the latter, for your sake :) helping users overcome pain/drop-off points. Log in Come on Back Here are a few things you may have forgotten you love about Intended for: Aspera on Cloud: But, [First Name], you may just have forgotten what’s packed into It’s fast! your IBM Cloud account, like: • Engagement Prompts You’ll move files at maximum speed, regardless of network conditions 190+ unique services, including IBM Watson • Support Documents It’s everywhere! Tutorials & documentation for every use case You can seamlessly access data stored anywhere • Special Offers/Customer Success $200 in Credit just because you upgraded (yeah you did!) It’s secure! 24/7 support from our friendly (and rather intelligent) In fact, you can securely collaborate with anyone around the world experts Take a second to log back in and see what you’ve been missing. ...and a community of developers like you who want to build smart Team IBM Aspera View Full Spec and build quickly of course. See you soon? Log in -- The IBM Cloud Team Log in Forgot Password? Support Price Calculator Docs Catalog Log in Forgot Password? Support Price Calculator Docs Catalog IBM Corporation 11501 Burnet Rd, Bldg 904 3B-000, Austin TX 78758 Unsubscribe IBM Corporation 11501 Burnet Rd, Bldg 904 3B-000, Austin TX 78758 Unsubscribe Data. It’s at the core of everything. Personalized experiences are built on first-party data. Beyond One-Size-Fits-All 100s of New Technologies ENDLESS MARKETING STACK POSSIBILITIES BRAZE CURRENTS DATA WAREHOUSE & VISUALIZATION CUSTOMER DATA MANAGEMENT DATA STORAGE LISTEN PRODUCT ANALYTICS Integrations APIs SDKs Data Ingestion Classification BRAZE INTERACTIVE CUSTOMER FEEDBACK UNDERSTAND Orchestration ENGAGEMENT LOOP STACK Personalization Action Webhooks IAM Push CC SMS Email ACT More than 2 Billion MAU Braze amplifies your ecosystem’s value with support for streaming data at scale Tens of Billions of Messages Sent Monthly Global Customer Presence ON SIX CONTINENTS .
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