No. 8 (2015/2016) April 2016 Editor-In-Chief Sylwia Jurga

Poznań University of Economics and Business

No. 8 (2015/2016) April 2016 Editor-in-chief Sylwia Jurga

Edited by Grzegorz Lemański

Graphic design Table of contents Izabela Jasiczak

English translation by UNIVERSITY LIFE 2 Wenesa Synowiec • New authorites of the Poznan University of Economics and Business...... 2 • Another edition of the Economics Five is already over...... 5 Photographs • “Local Business Worldwide Students” platform has been launched...... 6 • Poznan Festival of Science and Art at PUEB...... 6 PUEB Archive, Fotogenika.pl • Job Spot - another edition of the job fair at PUEB...... 8 • Prof. Ivan Verbanov visits PUEB...... 9 Print and typesetting • Workshops for foreign exchange students...... 9 Przedsiębiorstwo poligraficzno-usługowe „Multigraf” • The best chess players played at PUEB...... 10 S.C. R. Ellert, J. Tomczuk • A meeting with Grzegorz Nowak- part of the “Business Galleries” series...... 11 • MOVE TO MOVIE – English going to the cinema...... 11 • A tour of the InnoUEP project laboratories...... 13 • PUEB Victories 2016...... 12 • Dean Williams at PUEB...... 14 • Mathematics and computer science in the service of the economy...... 14 • Our scientists recognized by the Scientific Society for Organization and Management (TNOiK)...... 14 • The best course on Entrepreneurship...... 15 • Award of the President of NBP for outstanding publication...... 15 • PhD thesis awarded by the Mayor of Poznan...... 16 • Precognitive Thinking Conference in Social Sciences. Economics-Sociology-Philosophy...... 16 • Winners of Finansomania have been determined...... 17 • Oxford-Style Debate at PUEB...... 18 • Innovation Management: Research and Educational Aspects...... 20 • Students from ESN PUEB tour Poland...... 20 • Market Communication: Technology. Relations. Trust...... 21 • Our scientists at the 5th International Conference on Business & Economic Development. 22 • Employees of PUEB SPV at the Retail Summit Congress...... 22 • Kobieta Przedsiębiorcza 2015...... 23 ISSN 2450-1166 • Wielkopolska Academic Championships in recreational aerobics...... 23 • MBA Convention conference: Strategic Leadership...... 24 Circulation • UEP student in the finals IMEX Frankfurt International University Challenge 2016...... 25 • Qualifications for the Erasmus + program are completed...... 25 100 copies THE GALLERY OF PUEB RECTORS 26 Publisher Poznań University of Economics and Business INTERVIEW 28 al. Niepodległości 10 • What are the benefits of internationalization of the University?...... 28 61-875 Poznań OUR ALUMNI 30 phone: 61 856 90 00 • Marcin Pawelec a spokesperson of Aegon Poland...... 30 www.ue.poznan.pl/en • Index of success ...... 31 PUEB IN THE MEDIA 32 • Our experts in the media ...... 32 • Media monitoring – April 2016...... 33 the last GOODBYE 34

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Another edition of the Economics Five is already over

The Run for the Cup of Rector of event, organized together with the Lake Malta. The winners were Robert the Poznan University of Economics Economics Five, was the Wielkopol- Adamski (33 min 10 sec.) and Dorota and Business, Volkswagen Econom- ska Open Street Run Championship Sobczak (36 min 31 sec.). ics Five, has been organized for the The winner, Marcin Fehlau, During the competition, the sixth time. More than 800 par- reached the finish line in 15 minutes Polish Olympic Committee awarded ticipants ran the distance of 5 km. and 28 sec. The best female runner PUEB Rector, prof. dr. Marian Gorynia, Some of the competitors were PUEB was Patricia Talar (18 min and prof. zw. UEP, silver medal “For merit Rector, PUEB employees, scientists 10 sec.). for the Polish Olympic Movement”. from other Poznan universities, The Enea Economic 5K March Honorary patrons of the compe- Olympic athletes, students, business took place just before the Economics tition were Mayor of Poznan Jacek representatives and students of the Five. The participants went the samy Jaśkowiak and Marshal of Wielkopol- University of the Third Age. Another route as the runners – 5 km around ska Marek Wozniak.

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“Local Business Worldwide Students” platform has been launched

How to make it easier for foreign students to contact the Wielkopolska entrepreneurs? Representa- tives of the Wielkopolska Chamber of Commerce and Industry have been working on a solution to this problem. The effect of their actions is an online platform “Local Business Worldwide Students.”

The role of the platform is to region or country. Increasingly, we Economics and Business, prof. dr. build relations between employers are looking for a better life and work. Marian Gorynia, prof. zw. UEP. and employees and sustain long- This phenomenon also concerns The official partners of the term, mutually beneficial business young people who choose to study in project are the Poznan University relationship that would last even places far from their homeland. Po- of Economics and Business, Poznan after the students’ return to their tential of foreign students, especially University of Technology and the homelands. in times of demographic decline, is organization Employers of Poland in - Today’s labor market is not lim- not to be underestimated - explained Wielkopolska. ited to the immediate surroundings, Rector of the Poznan University of

Poznan Festival of Science and Art at PUEB

Open lectures, workshops, interactive games, demonstrations and presentations – these were elements of nineteenth edition of Poznań Science and Art Festival once again organized at our University.

The Poznan Festival of Science The program of this year’s edition from the PUEB Promotion Office, and Art is a recurring event that has included nearly thirty various lectures coordinator of the festival events at our been organized for several years by on issues from all fields of economics. University. - Our scientists and students the academic circles of Polish state Some of the discussed topics were prepared both introductory classes and universities. Members of the academic taxes, stock-market investments, more advanced set of activities associated community want to show that the statistical issues, teamwork, public with entrepreneurship and even taxes. University is an important entity in speaking and self-presentation. This year’s edition attracted the social life and performs culture- - We had classes at all levels of eco- a record number of participants - over forming role. nomic knowledge - said Joanna Stryszyk 1800 people.

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Job Spot - another edition of the job fair Prof. Ivan Verbanov visits PUEB at PUEB Prof. Aleksandrov Ivan Varbanov of Bulgaria’s D.A. Tsenov Academy of Economics was a guest of the De- partment of Sociology and Philosophy at the Poznan University of Economics and Business for five days. Thousands of students participated in the next edition of the Job Spot Job Fair. What was the objec- tive of this event? Understanding the specifics of the labor market, establishing business contacts and finding a dream job. During his stay, the Bulgarian the role and functioning of econo- empiricist surrender”, which was scientist gave three lectures for the mists in society. At the end of his the topic of discussion for teach- students of the Faculty of Manage- visit, prof. Varbanov also conducted ers and doctoral students at the During this year’s edition, nearly consult their resumes with experts. involved in the Poznan Academic ment and the Faculty of Economics. a lecture entitled “The construction Poznan University of Economics 50 companies from Wielkopolska Students and graduates turned out to Business Incubator who shared their The subject matter was related to of the economics fact: the forms of and Business presented their job offers. The event be very interested in the Dress Code knowledge about the formation of organized by PUEB is a valuable expe- Point, where they could learn the start-ups. rience for representatives of business secrets of a successful job interview. Job fair at the Poznan University of as it allows reaching students directly Numerous meetings and work- Economics and Business is one of the and recruiting candidates who meet shops were held during the fair. Some biggest events addressed to Poznan Workshops for foreign exchange students expectations. of the invited guests were representa- academic community. The event is The organizers have also created tives of the City of Poznan who talked organized periodically and always On 12 April 12, students of PUEB business contacts, create a CV, build on 18 April 2016 and was called “Get a CV Point where everyone could get about the Poznan labor market and its attracts large number students and organized workshops “Start your their own brand in social media, closer to your dream of becoming to know the recipe for a good CV and internationalization, as well as people graduates. professional life like a Boss.” Stu- discover their strengths and look for an entrepreneur.” On the example dents from our University and from a dream job. of the Qpony company, its founders other schools from Poznan listened Another workshop on creating presented the way from the idea to to four lectures/ workshops on how your own business and overcoming setting up and running their own to effectively expand network of problems in this process took place business.

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The best chess players played at PUEB A meeting with Grzegorz Nowak- part of Polish Chess Championship for men and women is over. This event was special because of the 90th anniversary of the Polish Chess Federation and the host – Poznan University of Economics and Busi- the ”Business Galleries” series ness. The competition was held from 29 March to 7 April 2016. How to develop a business on the Polish and foreign markets? The Participants of the “Busienss Gal- leries” meeting were searching for an answer to this question. The event was organized by Scientific The winner of the BUDIMEX Indi- post-war Polish grandmaster - Hanna giving fans a lot of excitement. The Development and Stimulating Entrepreneurship Student Organization “TAGRET”. vidual Women’s Polish Chess Champion- Ereńska-Barlo, won Mariola Wozniak. tournament was won by Radoslaw ship was Monika Soćko – representative The prize for the most beautiful game of Wojtaszek (MTS Kwizyn), ahead of of the Hetman Katowice club. Second, the tournament went to Iweta Rajlich. Kacper Piorun (Stilon Gorzow Wielko- The special guest of the meet- Dubai, Germany, Czech Republic and pointed out the essential elements of third and fourth places were taken by In this year’s LOTTO Individual polski) and Mateusz Bartel (Polonia ing was Grzegorz Nowak - owner of Hungary. business operations on foreign mar- contestants from Polonia Wrocław - Polish Men Championships, the Wrocław). The Polish runner-up the company Polipak LLC and GG The workshop was an opportunity kets and the risks and problems asso- Jolanta Zawadzka, Iweta Rajlich and previously used the Swiss system received the award for the most beau- Plast Technology, Poznan entrepre- for students to learn the practical ciated with it. Students also received Mariola Woźniak. Same as in the previ- has been changed into a round- tiful game of the tournament. neur, operating in foreign markets aspects of running their own business. a few tips that may make use of when ous edition, the prize for the biggest robin tournament with 9 rounds. The The organizer of the Polish Chess for many years, including Taiwan, During his speech, Grzegorz Nowak setting up their own business. difference in the ranking (so-called formula proved to be perfect because Championship was Ferdynand Dzied- “Crystal ranking”) funded by the first, all games were extremely interesting, zic Association.

MOVE TO MOVIE – English going to the cinema

The Poznan University of Econom- once a month on Thursdays at Kino In May, we will see the movie Mus- ics and Business and Kino Muza are or- Muza within the Decently Affordable tang (production: France, Germany, ganizing a special series of film screen- Thursdays. Turkey, Qatar) and in June, “White God” ings and meetings. The idea behind - We believe that the cycle will also (production: Hungary). the “Move to Movie” is to introduce be an opportunity to meet people from Małgorzata Kuzdra, head of foreign cultures, making Poznan more different cultures and to exchange of KinoMuza, appreciates the coopera- friendly for foreigners and expand the cultural experiences. Part of the screen- tion with the international commu- cultural offer of the city by events of ings will be preceded by presentations of nity in Poznan: - For several months, cosmopolitan character. the countries in which the movies were we have been carrying out regular “Move to Movie” is addressed not made - explained Iwona Cieślik, Head screenings of Polish films with English only to foreigners who study, work, or of Marketing PUEB. subtitles, increasing access to cinema come to Poznan for vacation, but also The cycle began on 21 April 2016 projection for foreigners living in to Poles who want to improve ther with screening of the movie “Wild Tales” Poznan. Developing the project “Move English. All movies in the repertoire (production: Argentina, Spain). The in- to Movie” is another step to Poznan will be shown with subtitles in English troduction was given by students from becoming an open city, also in terms and in Polish. Screenings will be held the South America studying at PUEB. of culture.

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A tour of the InnoUEP project laboratories

The Department of Information dr inż. Adam Wójtowicz, dr inż. laboratories and possibilities of their Technology has invited the University Sergiusz Strykowski and mgr inż. application in practice, especially in authorities, academics, and techni- Dariusz Rumiński; economic context. cal and administrative staff of the • Laboratory of the Internet of To read more about the project Poznan University of Economics Things – Manager dr hab. inż. InnoUEP go to: to visit the newly opened research Jarogniew Rykowski, prof. laboratories launched under the nadzw. UEP, mgr Daniel Wilusz project InnoPUEB. The equipment • Laboratory of Human-Compu- and laboratories were presented by ter Interaction – Manager dr managers and their teams: inż. Jacek Chmielewski, mgr inż. • Laboratory of Virtual and Tomasz Chojnacki.. Augmented Reality – Manager dr hab. inż. Krzysztof Walczak, The visitors had the opportu- team: dr inż. Rafał Wojciechowski, nity to see the uniquely equipped

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Dean Williams at PUEB The best course on Entrepreneurship

American practicioner of nuclear business and personal. The American speaker also pre- Students of the IX Karol Libelt High School in Poznan won the regional finals for the best classes on engineering, manager of Duke Energy During the hour and a half meet- sented the students with his recipe Entrepreneurship. The event was organized by the Student Forum Business Centre Club operating at and passionate of efficiency, Dean ing, Dean Williams shared his 40 years for success, which consists of three the Poznan University of Economics and Business. Williams conducted an open lecture of experience, gained while carrying factors: the potential, passion and in the walls of the Poznan University out projects for the largest companies awareness of the goal. During the of Economics and Business. in the United States. speech, Dean Williams discussed Ten teams of three, consisting of of Business Dress Code and Hanna to the audience. The second speaker Williams is an award-winning - My job is to help people and each of these elements, and present- high school students qualified for Zalewska - Event Marketing Manager was President of the European Centre motivational speaker and presenter at organizations in achieving and main- ed a way of developing characteris- the finals. In the struggle for victory and Student Forum Business Centre for the Education of Youth Barbara congresses, conventions and confer- taining higher efficiency and effective- tics that may become determinants their task was to solve a case study Club Alumn. Strojwas, which provided guidance ences. He is also the author of numer- ness - explained Dean Williams to the of success and a fulfilling life. and then present their solutions to After the competition, finalists on reducing stress. ous publications on efficiency - both crowded audience. the contest jurors. Members of the also participated in two training ses- The winners of the Wielkopolska jury were: Łukasz Puchalski - Direc- sions. The first led by business coach edition of the competition will partici- tor of Academic Business Incuba- Tatiana Sokołowska who revealed the pate in national finals for best course Mathematics and computer science tors, Tatiana Sokołowska - Owner secrets of a good public performance of Entrepreneurship held in Lodz. in the service of the economy Professor Z. Czerwiński VI National universities across the country. Invited Professor Edward I. Altman of New Award of the President of NBP Scientific Conference “Mathematics guests were discussing the issues of the York’s Stern School of Business was and computer science in the service four research areas: the guest of honor. A world renown for outstanding publication economy” was held in mid-April at the • Analysis, modeling and fore- authority in the field of corporate Poznan University of Economics and casting risk finance and risk management and Business. • Multivariate analysis of eco- the author of the forecasting model The results of the second edition Banking for his publication “Monetary ing works, and it is held every three The conference was organized by nomic data for the bankruptcy of enterprises of the competition for the Award systems of free banking. Concepts, years. The second edition was an- the Department of Econometrics, Fac- • Models of mathematical eco- “Z-score” gave an open lecture enti- of President of NBP for outstanding features and usage.” (Poznan Univer- nounced on 24 September 2015. The ulty of Informatics and Electronic Econo- nomics tled “Credit Market Bubbles and the publications on banking and finance sity of Economics and Business Press, jury was composed of prof. Andrzej my, and was attended by academics • Applications of computer sci- Benign Credit Cycle”. were announced during the gala that Poznan 2014). Wojtyna – head juror, prof. Adam and doctoral students from thirteen ence in economics and business took place on 26 April 2016. The main The competition aims to improve Glapiński, prof. Michał Jurek, prof. prize went to dr hab. Paweł Marszałek the quality of economic publications Ryszard Kokoszczyński and prof. Jan from the Department of Money and and promote the most outstand- Szambelańczyk. Our scientists recognized by the Scientific Society for Organization and Management (TNOiK)

The Main Scientific Council of First prize - prof. dr hab. Elżbieta zation and Management is rewarding TNOiK awarded prof. dr. Kazimierz Urbanowska-Sojkin, prof. zw. UEP, for and publishing papers on organization Krzakiewicz Medal of Karol Adamiecki the book The risk in strategic choices and management, representing a sig- ”Merited for organization and manage- in companies (Polskie Wydawnictwo nificant contribution to the theoretical ment science”, which is awarded to re- Ekonomiczne, Warsaw 2013) and practical solutions to improve searchers and practitioners for specific, Third prize - prof. dr. hab. Szymon functioning of the economy. special achievements in the develop- Cyfert, prof. zw. UEP, for publica- All prizes were presented at the ment of management sciences. tion The boundaries of organization Fourth Congress of Management Sci- In addition, the jury of the compe- (Poznan University of Economics and ences, which was held in Warsaw on tition of scientific awards honored two Business Press, Poznan 2012). 31 March and 1 April 2016. prizes to researchers of the Poznan The aim of the competition organ- University of Economics and Business: ized by the Scientific Society for Organi-

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PhD thesis awarded by the Mayor of Winners of Finansomania have been Poznan determined

Mayor Jacek Jaśkowiak awarded for evaluation was the substantive The research problem under- The second edition of the Finansomania competition, organized at the initiative of the Council of authors of the best MA theses aspect and second was the practi- taken by the author is extremely Finance of the Faculty of Economics, ended on 25 April 2016. Just like last year, 30 out of more than and doctoral dissertations. The cal. Aspect. important from the point of view 500 participants were qualified for semifinal and 10 to the Grand Final. competition awarded the works 109 theses entered the 12th of economic development and the whose subject matter concerned edition of the competition, includ- driving force behind innovation solutions that could be imple- ing 39 doctoral dissertations and 70 for the coming years. The concept In the Grand Final, students an- The awards, funded by the Univer- Additionally, prizes were presented mented in Poznan or associated master’s theses. In the category of of technology parks has proven its swered three questions from the field sity and Partners of the Competition, to the winners this year’s first edition of with the city directly. City authori- doctoral award the prize went to usefulness in many countries and is of finance, accounting, banking and were presented during the Final Gala, the Finansomania Junior competition, ties organize the competition to dr Michał Staszków from the Depart- still growing in Poland. The author insurance. The Competition Jury com- graced with the presence of authorities addressed to high schools cooperating enable young scientists to work on ment of International Management. indicates that this topic is impor- prised of representatives of the teach- of the University. The audience also had with the Council of Finance. The victor the development of the City and The jury awarded his work entitled tant for the Poznan agglomeration, ing staff of the University, as well as the opportunity to listen to an interest- was Agnieszka Łyskawa who won promote the scientific achievments “Evaluation of the efficiency of tech- which operates 6 units of this type, eminent representatives of the Council ing lecture on Financialization given by both the first round and final of the of the academic center in Poznan. nology parks in Poland and in the including the Poznan Technology of Finance and partners of the contest. the Deputy Director of the Bureau of competition. Thus the most important criteria world.” overseen by dr Beata Stepień. Industrial Park. A set of measures of The winner was Adam Mackowiak. Research, dr. hab. Grzegorz Gołębiowski. effectiveness of a technology park, verified in terms of their significance was developed by the author and fitting the correct measures to the various development phases of the parks can and should be useful to conduct regular monitoring of the activities of these institutions.

Precognitive Thinking Conference in Social Sciences. Economics-Sociology- Philosophy Social scientists met in April at the Poznan University of Economics and Business, at the conference “Precognitive Thinking Conference in Social Sciences. Economics-Sociology-Philosophy “.

The aim of our conference was to Scientific Committee was formed Barbara Pogonowska, prof. nadzw. show the changes taking place within by outstanding representatives of UEP and dr hab. Halina Zboroń, prof. the social sciences in relation to the world of science from the Poznan nadzw. UEP. imperative of “forward thinking” and University of Economics and Busi- The conference was held under stimulate discussion about the lack ness, Adam Mickiewicz University, the honorary patronage of the Rector of thought on the future of man and University of Szczecin and the Swed- of the Poznan University of Econom- society. To discussion invited scientists ish Örebro University. Our University ics and Business, prof. dr. hab. Marian who explore the secrets of sociology, was represented in this noble group Gorynia, prof. zw. UEP,, the Mayor of economics, anthropology or philoso- by prof. dr. Grazyna Krzyminiewska, Poznan Jacek Jaśkowiak and Poznan phy every day. prof. zw. UEP, prof. zw. UEP, dr hab. Governor Jan Grabkowski.

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Oxford-Style Debate at PUEB

On 5 April 2016, PUEB held the Oxford-Style Debate, during which two teams of students presented arguments supporting or opposing the idea that Refugees are an opportunity for Europe. pervisor Jakub Staniszewski from the Romanowski from the Department of tion of the the European Commission Department of Macroeconomics and Trade and Marketing. It was also a trip in Poland who, in his speech, remind- Food Economy. On behalf of the Jury, to Brussels funded by MP Agnieszka ed the guests and the audience why The debate was attended by level of arguments and rhetorical - Head of the Department of Econom- prof. Maciej Zukowski emphasized the Kozłowska-Rajewicz. the issue of refugees and the search teams of students from the Faculty of skills and personal culture of speak- icJournalism and Public Relations, arguments of the opposing team were Additionally, each participant for smart solutions in this field should Economics and the Faculty of Man- ers. The discussion was moderated by Rafał Szyndlauer - Regional Represen- better prepared and more diverse. The received gifts donated by MP Krystyna be a priority for every contemporary agement and their supervisors. The prof. dr. Ewa Małuszyńska - Head of tation of the European Commission winning team was invited by MEP Kry- Łybacka, MP Agnieszka Kozlowska- European. discussion was preceded by drawing the Department of European Studies in Wroclaw, Krystyna Łybacka – MEP, styna Łybacka to participate in a study Rajewicz, European Information The debate was organized by the lots - FOR and AGAINST. During the PUEB- who acted as Marshal. Zbigniew Mamys – Head of the Office trip to Brussels. Centre Europe Direct - Poznan and the Department of European Studies, SKN main part of the debate, participants The winning team was selected of MEP Agnieszka Kozłowska- Rajew- There was also a surprise for the Poznan University of Economics and Europa and European Information presented factual and accurate argu- by a vote of the audience and the icz, and Bogumil Frąckowiak - Head of other team composed of Mateusz Business. Centre Europe Direct in Poznan. ments relating to the thesis. A number jury composed of eminent scholars European Information Europe Direct Niżnik, Mieszko Jaroniewski, Szymon The meeting was summarized by of comments and questions could of European issues: prof. dr. Maciej in Poznan. Górny and their supervisor Robert Rafal Szyndlauer from the Representa- also be heard from the auditorium. Żukowski, prof. zw. UEP – Vice-Rector The winner was the team who After the summary of arguments for Science and International Rela- was against the thesis that Refugees given by experts from both teams, the tions, prof. dr. Bohdan Gruchman - are an opportunity for Europe: Ag- winner was chosen by voting. Assess- Rector of PUEB in 1990-1996, prof. dr. nieszka Dziamara, Ewelina Ryszewska, ment covered both the professional Przemysław Deszczynski, prof. zw. UEP Bartłomiej Gronowski and their su-

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Innovation Management: Research Market Communication: Technology. and Educational Aspects Relations. Trust. Innovation Management: Research supported by modern information During the first day of the confer- and Educational Aspects technologies”, conducted by a team ence, team of the Laboratory of Virtual It has been the fourth time the Department of Marketing Strategies PUEB organized a cyclical scientif- The Poznan University of Eco- from the Department of Trade and and Augmented Reality composed ic conference Market Communications. This time, the watchwords were technology, relations and trust. nomics and Business International Marketing at the Faculty of Manage- of: dr hab. inż. Krzysztof Walczak, prof. Conference “Innovation Management: ment. The project is financed from nadzw. UEP (Laboratory Manager), dr Research and Educational Aspects” Norwegian funds. The conference inż. Adam Wójtowicz, dr inż. Sergiusz The conference, which took place of research on the role of new tech- The conference was one of the was held on 21 and 22 April 2016. The was attended by foreign guests from Strykowski and mgr inż. Dariusz on 14 and 15 April 2016, was attended nologies in shaping the communi- events organized to celebrate the conference was organized under the research centers in Russia, Slovakia Rumiński presented the equipment by representatives of 17 universities cations market andthe importance 90th anniversary of the Poznan Uni- project “Innovation Management - and Bulgaria as well as scientists from and functions of the Laboratory to the from across the whole country. of trust in doing business and versity of Economics and Business. English-language Master’s program Warsaw, Katowice and Olsztyn. conference participants. Some of the subjects discussed maintaining relationships between during the conference were results entities. Students from ESN PUEB tour Poland

In April, the PUEB Erasmus Student from the town hall tower, and prepare the Warsaw Uprising Museum. A total Network section organized two trips their own gingerbread in the Living of 70 students took the tours. Both for foreign exchange students. The Museum of Gingerbread. The follow- projects benefited from the finan- one-day visit in Torun took place on ing week, our exchange students cial support of the Erasmus + which Saturday, April 9th. Students had the visited the capital. In addition to regu- supports the organization of student opportunity to visit the city, see it larly visited sights, they also visited mobility at PUEB.

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Our scientists at the 5th International Kobieta Przedsiębiorcza 2015

Conference on Business & Economic Once again, the great final The “Kobieta Przedsiębiorcza polski), and the third award went gala of the plebiscite “Kobieta 2015” title won Monika Zygmunt- to Liliana Rak-Urbaniak - CFO and Przedsiębiorcza,” organized by Jakuć from Poznan, managing proxy of Spomasz (Pleszew). Development Glos Wielkopolski, was held at the director of training and implemen- The winners received diplomas, Poznan University of Economics tation company “Bez Owijania.” statuettes and Glos Wielkopolski Over one hundred scientists from twenty countries took part in the 5th International Conference on and Business. The award ceremony Second place was taken by Alicja tulips (the variety was bred in Business & Economic Development in New York. Among the invited guests were representatives of took place on 8 April 2016 in the Płóciennik - president of the Sports Chrzypsko Wielkie on the 70th anni- the Poznan University of Economics and Business. auditorium. Society Ostrovia (Ostrow Wielko- versary of the paper).

Dr. Magdalena Knapińska, prof. in OECD countries at the New York ment. The representatives of the nadzw. UEP and dr hab. Edyta Małecka Crowne Plaza. best business schools in the world Wielkopolska Academic Championships – Ziembińska gave their speech on The conference has been organ- from, among others, the United the subject of a comparative analy- ized for the fifth time by the Acad- States, Britain sis of productivity and labor costs emy of Business and Retail Manage- in recreational aerobics Students of the Poznan University of Economics and Business won in three categories at the Academic Championships of Wielkopolska recreational aerobics.

The competition took place at to PUEB students, the champion- Our students, affiliated in the “Fit- the Sports Centre of the Poznan ship was attended by representa- ness Dance” section, won first place University of Technology, and its tives of two other universities: the in the category of soloists, teams and organizers were the PUEB Depart- Adam Mickiewicz University and groups and received commemorative ment of Physical Education and the Higher School of Pedagogy and medals, diplomas, cups and books as Employees of PUEB SPV at the Retail Sports and KU AZS PUEB. In addition Administration. rewards. Summit Congress The representatives of the PUEB SPV were discussing the use of the model of cooperation between the university and production companies during the congress “Poland & CEE Retail Summit in 2016”.

The Warsaw Congress is one of the of the sessions, numerous discussion model between the manufacturer of largest and most prestigious meet- panels, workshops, customer – sup- packaging and institution of higher ings of the trade sector in Poland. The plier model discussions were held. education. “ event was attended by more than Participants also listened to lectures The aim of the workshop was 1,000 participants representing 432 given by invited speakers. to present an innovative model of traders from all over the country. Among the speakers was a repre- cooperation between business and The Congress was divided into five sentative of PUEB Knowledge Transfer science and to prove that the business thematic sessions, during which issues Company (SPV) dr inż. Karolina Ass- cooperating with science is able to related to the retail and wholesale man, who conducted a workshop en- implement a project in a way that is distribution, own brand business, titled “Building a positive experience wise, thoughtful and tailored to the shopper marketing and brand man- for shoppers as part of the packaging requirements and needs of the cus- agement were discussed. Within each strategy. The use of a cooperation tomer.

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MBA Convention conference: Strategic UEP student in the finals IMEX Frankfurt Leadership International University Challenge 2016

The MBA Convention conference: Strategic Leadership was devoted to the issue of strategic leader- How to create an interesting project for the organization of the conference? The answer to this ques- ship and was held at the Poznan University of Economics and Business at the initiative of the MBA tion has been answered by student of Tourism Economy at PUEB, Monika Dembińska, who took part Programs Education Center of Management Education. in the competition finals of the IMEX Frankfurt International University Challenge in 2016.

The conference began with the • Krzysztof Kotapski - an expert in z o.o., Plywood-Eko SA, Huber + Suhner The aim of the competition was for the final the representative of the furt during the biggest trade fairs lecture given by Vice-Rector of Sci- the implementation of leader- Sp. z o.o. and GKN Driveline Poland the activation of students from Poznan University of Economics and and meetings- the IMEX two-day ence and International Relations ship culture in enterprises, Sp. z o.o. accepted the invitations to around the world and engaging Business had to convince the jury conference “Future Leaders Forum”. prof. dr. Maciej Zukowski. Afterwords • Major Arkadiusz Kups - creator participate in the conference. them in the process of creating during elimination, which took place Contest entries were evaluated by the guests gave their speeches. The of the Combat56 martial art. The event was organized for the first projects for conferences. Only on 18 March 2016 at the National a jury composed of representa- speakers were: In the second part of the confer- time and scheduled to fit into the cele- five participants, representing the Stadium in Warsaw. tives of IMEX, MPI, MCI and Marriott • Prof. Henryk Mruk - outstand- ence, business practitioners who bration of the anniversary of the creation United States, Thailand, Namibia and The international finals of the International. ing representative of the implement successful leadership of Executive MBA programs and MBA Poland entered the finals. To qualify competition took place in Frank- scientific community, who for culture in their companies every day Poznań-Atlanta. It seems, however, that many years has been study- took the stand. Representatives of in the future the MBA Convention confer- ing the issue of leadership in Cargotec Corporation, Technologies ence will become a permanent point in companies, Plastics Sp. z o.o. Karl Knauer Poland Sp. the University’s calendar of events.

Qualifications for the Erasmus + program are completed

Although the examination session is near, some students are already thinking about the next academic year and spending it on foreign trips, organized within the framework of Erasmus +.

The Department of Research and In addition to studying abroad menia, China, South Korea, Taiwan, International Cooperation has com- under the Erasmus + program, Mexico and Argentina. pleted qualification for study visits students will also receive financial Not only students but also staff in the academic year 2016/17. 246 support and a four-week language of the Poznan University of Econom- students, 50 people more than last course organized by the Depart- ics and Business benefit from foreign year, can prepare for international ment of Foreign Languages. exchange. In the next academic year, voyages. Students of the Poznan The Erasmus + is not the only 69 scientists will leave the walls of University of Economics and Busi- possibility for foreign trips. The our school to go to partner universi- ness will spend winter or summer Department of Research and Inter- ties and conduct classes or partici- semesters at partner universities in national Relations is still holding pate in trainings. the European Union, Turkey, Norway recruitment for study trips to other and Iceland. partner universities in Russia, Ar-

24 25 THE GALLERY OF PUEB RECTORS THE GALLERY OF PUEB RECTORS

Prof. dr hab. Janusz Piasny Prof. zw. dr Janusz Wierzbicki

He was born on April 17, 1930 in Dachowa near Poznan. He got involved with the Academy of Economics in Born on 3 September 1920 in Poznan. He graduated from the Faculty of Law - Economics of the University Poznan in the early years, when he started studying Economics. Due to the outstanding scientific achieve- of Poznan and then started his career at the Academy of Economics in Poznan as an assistant. Thanks to his ments he remained at the University, to which he devoted the rest of his professional career. He went through comprehensive education, systematic work and love of research and teaching, he quickly climbed the care- all levels of the hierarchy, reaching the title of professor in 1972. er ladder. Professor Janusz Piasny also made a large contribution to the organizational work of the University. Before he After six years of work at the University as assistant professor he took over the Faculty of Finance and Credit. received the title of professor, he was appointed deputy director of the Institute of Political Economy. Later, In the same year he was also appointed Dean of the Faculty of Finance, and a few years later, he also held the he held the position of vice-rector, and in 1980 was elected Rector of the University of Economics in Poznan, position of Dean of the Faculty of Commerce and Commodity Science. in a democratic, secret vote. Serving as Rector he led the Academy of Economics in Poznan through political transformations. He was also He was known as kind man, open to suggestions from colleagues. He was an academic teacher by vocation, social a strong advocate and co-author of a major reform of economic studies. The competion of the construction activist and a prominent expert on the subject of consumption. He served as rector during the martial law of 1982 of the Colegium Altum building was possible thanks to his efforts. and effectively protected his employees and students from internment and their functions from being taken away. He worked for the University with devotion and dedication untill his last days. He died on 24 June 1992. He worked with full devotion and dedication to the University of Economics in Poznan untill his last days. He died on 14 October 1997.

1980–1987 1987–1990

26 27 INTERVIEW INTERVIEW

currently finalizing the bilateral agree- Not only employees of PUEB take Małgorzata Plenzler-Fedorowicz: What are the benefits of ment with the Almaty Management care of foreign students but also International cooperation is a con- University of Kazakhstan. Polish students associated n the tinuous process of dissemination of internationalization of the University? Erasmus Student Network. What are good practices and development. How does the academic staff par- their activities? Thanks to contacts with partners ticipate in the process of interna- we continually improve our ac- - Interview with employees from the tionalization? Do you also develop Filip Wypijewski: ESN EU Poznan has tions, raise the level of service and any programs of international been functioning at our University introduce more attractive forms cooperation for them? since 2007 and it has been very active of promotion and mobility. An Research and International Relations Office in promoting student mobility and examples of such activities can be Elżbieta Szwejk: Of course! Inter- supporting integration and acclima- organization of Erasmus fairs or the nationalisation is not only student tization of foreign students in our annual International Day event. Our The 21st century presents new chal- University of Economics and Busi- years ago and it was offered the pos- exchange but also mobility of academic environment. The most most recent project is starting a blog lenges for the University. ness and foreign entities? sibility of exchanges of students and researchers. Thanks to it is possible to important project of the organiza- on Erasmus partner universities In the past, it was essential to en- academic staff from other countries gain valuable experience from work- tion is the Mentor program, under (erasmusuep.wordpress.com). Our sure a high level of education and Elżbieta Szwejk: The range of activi- participating in the program. Today, ing in an international environment, which foreign guests can get help in achievements in this area are highly the development of scientific per- ties is really very diverse. It includes we also implement exchange project establishing scientific cooperation completing the formalities connected evaluated by the foreign partners sonnel. Today, the key word in the exchange of students and staff, in which it is possible to exchange with partners at other universities or with the stay in our country. Erasmus and often become an inspiration for development of higher education implementation of joint educational staff and students from the universi- gaining knowledge of the function- Student Network also organizes meet- others. is “internationalization”. Why has programs, scientific cooperation ties of Armenia and Azerbaijan. ing of education systems in other ings and events, during which they international cooperation become and working on joint publications. countries. The knowledge and experi- introduce foreign friends to the Polish Interview by Grzegorz Lemański so important? Cooperation with foreign partners is Students of the Poznan University ence gained during foreign trips allow tradition, history and culture. implemented mainly through par- of Economics and Business can also to conduct activities in an attractive Elżbieta Szwejk: Internationalization ticipation in international programs benefit from the offer of univer- form, opening new fields of educa- Are Poland and Poznan attractive PUEB’s achievements in the brings many benefits essential for the and activities within a number of sities that do not participate in tion and innovation in the teaching places for people from abroad? international mobility functioning of the University. It helps inter-university agreements between Erasmus +. How do you establish process. How can we encourage them to to improve the quality of education, the University and foreign institutions relations with such institutions? study at the Poznan University of • 4107 students participated in innovation of research activities and of higher education in and outside Last year, the “Internationaliza- Economics and Business? the study trips and intern- personnel qualifications. Internation- Europe. Aleksandra Dajerling: Experience tion of Higher Education” program ships in the framework of alization also makes the educational gained under Erasmus + allows us to entered into force. How will it affect Katarzyna Jakubiak: Poland has al- inter-university agreements offer more attractive and affects the Most students associate interna- carry out our own activities, leading the functioning of the University? ways been attracting foreign students. and the Erasmus program, prestige of the University, not only in tional cooperation mainly with to the signing of bilateral agreements The reasons for that are growing • Third place in Poland in the the country but also in the interna- exchanges realized within the not only with European universi- Elżbieta Szwejk: The new program importance of our country in the ranking of Perspektywy 2015 tional market. framework of Erasmus +. How is this ties, but also with countries outside presented by the government insists international economy, rich history by the ratio of a number of project implemented? Europe. Currently, we successfully on development of attractive program and tradition, strategic location on student trips to the total When did you start thinking about cooperate with 13 foreign institu- offer for foreigners, adapting the skills the map of Europe and low cost of number of PUEB students, international cooperation? Małgorzata Plenzler-Fedorowicz: tions scattered all over the world. Our of university employees to the needs living. Poznan gives students broad (III miejsce w Polsce Due to a very wide range of scholar- partner universities are located in, of foreign students and development opportunities for development and w rankingu Perspektyw 2015 Elżbieta Szwejk: The need for coop- ship, Erasmus + is the leading student among others, China, South Korea, of a system supporting participation jobs. As employees of the Research wg wskaźnika liczby wyjazdów eration with the scientific community exchange program in the world. It Canada, Argentina and Mexico. We are of academic staff in international and International Relations Office, we studentów UEP liczonego from other countries has always been has functioned under different names scientific programs. From our perspec- need to use this potential and create w stosunku do ogółu stu- important. For a long time it was limit- since 1986 and it went through vari- tive, the program does not introduce proper conditions for studying for dentów UEP,) ed for reasons beyond the University’s ous changes and transformations. Our Results achieved in 2015/2016 revolutionary changes, rather it was foreign guests. Without a wide range • Outstanding International Stu- control. Only changing socio-political University joined the program 17 • 223 students of PUEB realized a vindication of the path we have of programs in English, high-quality dent Satisfaction Award 2015 conditions enabled Polish universities went to study abroad under chosen. The Poznan University of Eco- educational offer and the appropriate • a very high level of satis- to join the network of international Erasmus + and inter-universi- nomics and Business has been imple- level of administrative support we faction of participants of relationships and function in them as Staff of the Research and Inter- ty agreements, menting a number of actions outlined could not be successful in the field of Erasmus + 2014/15 exchange: full partners. International coopera- national Relations Office • 226 students came to study in this program for years. We launch internationalization. 98% of outgoing and incom- tion in its present form began only in Elżbieta Szwejk - Head at PUEB under the exchange new courses in English, conduct training students and 100% of the late eighties and gained momen- Aleksandra Dajerling, program ings and individual consultations for What lessons and experiences employees rated the foreign tum after the entry into the European Katarzyna Jakubiak • 342 PUEB employees ben- employees in the field of international have been drawn from long-term mobility of PUEB as a very Union. Małgorzata Plenzler-Fedorowicz efited from trips abroad for programs, and to support foreign cooperation of the Poznan Univer- good experience on the path Filip Wypijewski – President of the purposes of research, students of comprehensive studies in sity of Economics and Business with of personal and professional How do you pursue and intensify ESN UE Poznań teaching and training. English, PUEB established the Center foreign entities? development. cooperation between the Poznań for Studies in English.

28 29 OUR ALUMNI OUR ALUMNI

Marcin Pawelec a spokesperson of Aegon Poland Name: Dominika Kamińska

Faculty/field of study/specialization: Graduate of the then Academy of Economics in Poznan Graduates of the Poznan University of Economics and Business are well prepared not only to the role of bankers and Post-graduate studies on accounting at the Faculty of Management accountants but also spokesmen. Marcin Pawelec, a former student of Economics, specializing in Economic Journalism Place of work/position: Owner of Accounting Office IN.COME Sp. z o.o.

and Public Relations, decided to follow this career path. INDEX OF SUCCESS

At the beginning of April, a gradu- tional, sales and marketing activities. communications at financial institu- ate of PUEB was appointed manager In addition, he will be responsible for tions. For the last 7 years, he was I chose to study at PUEB because... for corporate communication and the area of corporate communication associated with the Allianz Group I appreciate the reliability and high quality in everything I do in life. Studies at PUEB was my next choice. a spokesperson of the Aegon Group and cooperation with the Group’s Poland as a PR expert and deputy I had already graduated from the Faculty of Law and Administration at the University of Zielona Góra and in Poland. His responsibilities will headquarters in The Hague. spokesman. Previously, he also worked in accounting. I always wanted to work on my own account and start a business. I knew that include contact with the media, and Marcin Pawelec has a vast worked at, among others, Lukas I would gain necessary qualifications at a prestigious university. The decision to choose PUEB was obvious. communication support of opera- experience in the field of corporate Bank and Bank BGZ. I had plans to open my own accounting office, so I needed, among others, an accounting certificate issued by the Ministry of Finance. Studies at PUEB allowed me to get it and gave me the highest qualifications to conduct my own business.

My best memory from the student days is... The discovery of what perfection is and how to pursue it. Solidity, reliability and precision in action became my new qualities. I then realized how important even the smallest elements building a greater whole are.

Skills gained at PUEB allow me to... Be a professional in what I do and love at the same time. Maintaining high standards of work and offering services of the highest quality. I have a goal, which I consistently strive for, because I believe that much in life can be achieved with hard work.

In five years, I would like to… Continue to develop a highly-qualified team that will work at a high level. To gather people who are involved, for whom work will also be a passion. I would like to grow and learn new things. I have a huge need for continuous improvement.

Outside of work, I like... I like to start the day well, preferably with a walk with my dogs. I love nature, water, forests and quiet, so I feel best in Mazury.

30 31 PUEB IN THE MEDIA PUEB IN THE MEDIA

Our experts in the media Media monitoring – April 2016

The government updated financial plan for the state 92 (6.08%)

The government adopted a long- the tax system. It is estimated that e term financial plan which assumes this procedure could result in 22-34 that GDP will increase by 0.1 percent- billion PLN income within three years. d age point every year- in 2019, it will - We can keep our fingers crossed. It is 399 (28.39%) reach 4.1%. The biggest problem of extremely difficult to seal the tax system c public finance remains tax revenues. - said dr Tomasz Bojkowski from the

dr T. Bojkowski Bojkowski T. dr 29 (1.92%)

dr P. Bojkowski P. dr Grey economy in Poland is still grow- Department of Public Finance in an 947 (62.63%) b ing. The government wants to seal interview for Panorama. 45 (2.98%)

c Production with the environment in mind d

Press e Internet Radio TV Social media Sustainable products, i.e. products tored at the design stage. For existing that have the least possible impact on products, these changes can be made on the environment throughout their life a regular basis and hence it is important cycle (from production to disposal), to verify and monitor their impact - she are more often the basis offer of many added. According to the European

dr J. Witczak J. dr companies. - The idea is to design prod- Commission’s data, the market of low- ucts that will have the smallest possible emission and sustainable products is impact on the environment – explained worth 4 billion euros, and countries of dr inż. Joanna Witczak from the De- the European Union are responsible for partment of Commodity Science and more than one fifth of this market. The Ecology of Industrial Products. - The dynamics of this market is estimated at environmental benefits should be moni- 4 percent annually.

Is export outside the EU more profitable?

Most of our companies’ export earnings. - Only 7% of our exports go goes to the EU markets. In the case to countries that are now fueling global of industrial products, the exported economic growth - the Middle East, products are mostly parts or compo- Asia and African markets - said prof. dr nents. Incorporated into larger devic- hab. Waldemar Frąckowiak from the es, they go to countries outside the EU Department of Investment and Capi- - a profit margin goes to the seller of tal Markets. Our expert also suggested prof. W. Frąckowiak W. prof. the finished product, a Polish subcon- that we should focus on non-EU and tractor has to settle for much lower unexploited markets.

32 33 THE LAST GOODBYE

It is with deep regret that we inform you of the death of Hans-Dietrich Genscher

former Minister of Foreign Affairs of the Federal Republic of Germany.

On 29 September 2011, Hans-Dietrich Genscher received a doctor honoris causa title from the Poznan University of Economics and Business. The University Senate decided to award this title at the request of the Councils of Faculties of Economics, International Business and Economics, Informatics and Electronic Economy, Commodity Science and Management. Hans Dietrich Genscher was awarded in recognition of his outstanding achievements in the field of foreign policy, and in particular, for his outstanding contribution to negotiate a system recognizing the Oder-Neisse line for the state Polish-German border, adopted by both countries in 1991; in recognition of his activities for easing international tensions and putting an end to the “cold war;” for participation in international negotiations supporting peaceful process of the unification of Germany, our neighbor and most important economic partner, and for the support for the reform forces n Poland in the late eighties. HE WILL ALWAYS REMAIN IN OUR MEMORY! Rector, Senate and academic community of the Poznan University of Economics and Business

It is with deep regret that we inform you of the death of mgr Beata Domagała-Kulas Former long-standing English teacher at the Department of Foreign Languages,

Mgr Beata Domagala-Kulas will remain in our memory as a respected university teacher, enjoying great sympathy of both students and colleagues. She was a very warm, sympathetic, creative person who was always ready to listen to others. We admired her willingness to fight the disease, inner strength, optimism and sportsmanship. SHE WILL ALWAYS REMAIN IN OUR MEMORY!

Rector, Senate and academic community of the Poznan University of Economics and Business

34 Poznań University of Economics and Business

No. 8 (2015/2016) April 2016