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Cultural Assessment & Regional Planning Project Summary

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Cultural Assessment & Regional Planning Project Summary Cultural Assessment & Regional Planning Project Summary Appendix of Slides that Support Report to the Board of Chosen Freeholders June 1, 2017 Prepared by: Nancy Osgood, Elizabeth Parsons and Amber Young Table of Contents SECTION PAGE Overview and Assessment Components 3-4 Detail on Assessment Components: External Environment 5-29 Internal Assessment 30-38 Nonprofit Sector Capacity Assessment 39-51 Market Demand for Art and History 52-64 Assessment Report Map 65 Plan Goals and Rationale 66-72 May 24, 2017 Prepared by The Osgood Group, LLC 2 Overview – What You’ll Find Here • The following deck was prepared for the Board of Chosen Freeholders, in advance presentation of the Cultural Assessment & Regional Planning Project on June 1, 2017. • The slides in this deck (pages 5-64) were taken from nine different reports prepared over the course of the project, totaling just under 300 pages. They represent the key findings that undergird the rationale for the Plan goals. – Each slide maps back to the full source report from which it was taken. – We encourage you to page through those source reports, which are listed (with links provided) at the end of this summary. • The Plan goal slides (pages 68-72) include the rationale for each goal’s importance in achieving the vision and mission for Middlesex County. May 24, 2017 Prepared by The Osgood Group, LLC 3 Assessment Components* External Internal Nonprofit Market SWOT Environment Assessment Sector Demand for •Economic and •Best Practices Capacity Strengths Demographic Identification Assessment Art and Overview •Program, Process •Financial Health History Weaknesses •Funding Trends and Structure Analysis Review • Market Study •Arts Education •Survey of Opportunities Census Report •Key Stakeholder Organizations Interviews •Facilities Capacity Threats for Planning *Full report available for each component October 2016 – May 2017 JuneMay x,1, 20172017 Prepared by The Osgood Group, 4 LLC External Environment May 24, 2017 Prepared by The Osgood Group, LLC 5 Demographic and Economic Trends “(There is great) diversity in Middlesex County. How many cultures we have here! Backgrounds. Religions. (It’s) one of the most diverse counties in NJ. Very dynamic.” “Middlesex County is very populated and very diverse. (There are) opportunities for vast cultural programming and art exhibits.” May 24, 2017 Prepared by The Osgood Group, LLC 6 Generational Population Trends Middlesex County • ‘Boomers’ (age 50-69) account for the largest percentage of Middlesex County population, followed closely by ‘Millennials’ (age 18-34). • From 2005 to 2015 the percentage of ‘GenX’ (age 35-49) has decreased by 4% while the percentage of Boomers has increased by 5%. These are the largest changes we see from 2005 to 2015. Middlesex County might consider how arts and culture might be used to attract/retain GenXers and Millennials. 29% % of Total Population 27% 25% 25%25% 25% 25% *Boomers (50 - 69) 24% 24% 24% 24% 24% 24% 24% 24% 24% 24% 23%23% 23% 23% 24% Millennial (18 - 34) 23% 23% 23%23% 23% 23% 23% 22% 22% 23% 22% 22% 22% 22% 22% Under 18 22% 22% 21% 21% 21% 21% 21% 21% *GenX (35 - 49) 21% 20% 20% Note: The percentage of the total population age 19% 70+ has held steady at 9% from 2005 through 2015 (not shown). 17% 15% 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Source Report: Demographic Economic Overview Source: American Community Survey, 1-year estimates *Defined by PEW Research Center (note: PEW defines Gen X as 35-50 and Boomers as 51 to 69 but due to Census data limitations groups are slightly different above) 7 Organizational Characteristics Description of Organization (n=89; all organizations) Q1: First, please use the space below to briefly describe what you or your organization does. • We asked those individuals who completed the survey on behalf of an organization to describe Ethnic cultural organization 24% what their organization ‘does.’ From their open- Historical society 13% ended comments, we derived the categories below Dance organization 11% (note that a single organization may be classified in Municipal government 10% multiple categories based on its responses). Community theater 9% • Respondents most commonly described their Library 9% organization as an ‘ethnic’ cultural entity (i.e., Music organization 9% devoted to or focused on arts, culture or history Arts center / Arts organization 7% pertaining to specific ethnic or racial groups). Community cultural center /… 7% • We heard from multiple interviews completed Business development organization 6% during this process that ethnic diversity is a key Ethnic/cultural event or programming 6% strength and point of distinction for Middlesex Social services organization 6% County. This characterization of County-based Religious institution 4% organizations is in line with qualitative comments Educational Institution 3% about the County, and should be considered when Type Organization of Type Environmental organization 3% making funding decisions. Museum 3% Media arts organization 1% 0% 20% 40% 60% 80% 100% % of Respondents Source Report: Organizations Survey May 24, 2017 Prepared by The Osgood Group, LLC 8 Employment Trends in the Arts, Recreation and Entertainment Subsector (NAICS 71) • The following two slides demonstrate that, over time, the number of “solo arts and culture workers” (those not employed by an organization) has increased, while the number of organizations has declined. • These trends suggest possible value to be gained by the County through investments in activities that build capacity (and continue to attract) this growing group. • To the extent that Middlesex County becomes an even more attractive place for musicians, artists and other arts and culture workers, the County is likely to attract more GenExers and Millennials (based on national trends). May 24, 2017 Prepared by The Osgood Group, LLC 9 NAICS 71: Total # of Establishments With Paid Employees • Below we show the total # of establishments with at least one or more paid employee within NAICS code 71 (Arts, entertainment, and recreation) along with the total number of paid employees. In all years, as a percentage of all establishments and paid employment, this sector accounts for less than 1% of total establishments and paid employment in Middlesex County. This data includes nonprofits with at least one paid employee. • Over the time period measured, there has been a contraction in number of establishments, although the sector is employing more people. NAICS Code: 71 - Arts, entertainment, and recreation # of Establishments # of Employees 3,849 3,852 3,807 3,716 3,608 3,410 3,420 3,339 3,312 3,197 % Change 2005 to 2014: % Change 2005 to 2010: Establishments: -12.2% Establishments: -13.1% Employees: +11.6% Employees: +5.8% 229 224 227 201 196 199 200 187 181 201 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Source: U.S. Census, CB0500A1: County Business Patterns: Geography Area Series: County Business Patterns: 2005-2014 Number ofMay Establishments 24, 2017 & Employees (The universe of this file is all operating establishments with one or more paid employees) Source Report: Demographic Economic Overview 10 NAICS 71: Total # of Businesses with No Paid Employees • Below we show the total # of businesses with NO paid employee within NAICS code 71 (Arts, entertainment, and recreation). • Most entities in this group are self-employed individuals operating unincorporated businesses (known as sole proprietorships), which may or may not be the owner's principal source of income. Tax-exempt businesses are not included in this data. • While the number of establishments employing 1+ person has contracted slightly from 2013 to 2014 (see slide 17), we see growth in the number of businesses with no paid employees in this sector. NAICS Code: 71 - Arts, entertainment, and recreation # of Businesses % Change 2005 to 2014: % Change 2005 to 2010: Businesses: +24.1% Businesses: +7.1% 2,481 2,325 2,389 2,194 2,171 2,141 2,208 2,000 2,045 2,127 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Source: U.S. Census, Geographic Area Series: Nonemployer Statistics for the US, States, Metropolitan Areas, and Counties: 2005-2014 Source Report: Demographic Economic Overview Nonemployer Statistics is an annual series that provides subnational economic data for businesses that have no paid employees and are subject to federal income tax. Tax-exempt businesses (such as Non-Profits) are excluded from Nonemployer Statistics Tabulations 11 Funding Trends “When we talk about the County we need to stress that this arts and culture fund has been created. It’s so significant and innovative. In terms of size it’s significant! No one else has done this in New Jersey. It’s really smart.” May 24, 2017 Prepared by The Osgood Group, LLC 12 Funding Sources and Trends • The following six slides are intended to highlight several key points: – There is significant concentration of foundation and State funding investments in large/New Brunswick-based institutions. • Even when removing large ($1 million +) grants, which typically go to larger institutions (and in particular, Rutgers), the trend holds. • This trend also holds when one looks at funding provided by the State. – A much more balanced funding picture emerges when viewing MCOCH’s funding, which, historically, channels much more funding into the municipalities. • This is appropriate for a County funder. • It’s important, however, to be aware of how that balance shifts dramatically back to a concentration in New Brunswick when the new Arts Initiative
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