AUSTRALIA’S PREMIER BASEBALL CLUB FAMILY | FUN | COMMUNITY 2020/21 Branding & Sponsorship Opportunities PERTH HEAT AUSTRALIA’S PREMIER BASEBALL TEAM 6 CHAMPIONSHIPS IN THE PAST 13 SEASONS 6 WEST AUSTRALIANS / PERTH HEAT PLAYERS HAVE PLAYED MAJOR LEAGUE BASEBALL IN THE UNITED STATES GRAEME LLOYD New York Yankees WARWICK SAUPOLD Detroit Tigers LIAM HENDRIKS Oakland Athletics LUKE HUGHES Minnesota Twins & Oakland Athletics MARK ETTLES San Diego Padres PETER MOYLAN Atlanta Braves, Los Angeles Dodgers & Kansas City Royals ________________________________CLAXTON SHIELD CHAMPIONS ‘52 ‘75 ‘77 ‘78 ‘79 ‘85 ‘91 ‘97 ‘00 ‘08 ‘09 ‘11 ‘12 ‘14 ‘15 MESSAGE FROM THE CHAIRMAN Fun for the fan. Our 2020/21 tagline is simple but it also captures what a day at the ballpark means to our members and fans. It’s “Fun for the Fan”. One learning COVID-19 has demonstrated, sport without fans is empty. This summer, our fans are #1. As the Premier Baseball team in Australia, the Alcohol. Think Again Perth Heat will again be driven towards championship success. Our goal is to keep making history, adding to our 15 Claxton Shields and setting the benchmark in the Australian Baseball League. Our commitment to the fans is driven by our community. The Perth Heat community is loyal, with families at the heart of our club. Engaging and collaborating with our three State associations - Baseball WA, Tee-ball WA and Softball WA - is what drives our connection to the grassroots. We are a collective as Diamond Sports with more than 20,000 participants. It’s fun to be a fan, and it’s also fun to be a corporate partner! Let’s play ball. Rory Vassallo Chairman THE MLB NETWORK The Australian Baseball League is a global competition with international teams from Korea and New Zealand. Regarded as one of the premier ‘winter leagues’ in the world, the ABL has the prestige of being aligned with the sports’ most elite competition, Major League Baseball. Locally, Perth Heat are now the destination club for the Tampa Bay Rays, one of the MLB’s hottest franchises. For the past three summers, the Rays have sent some of their best prospects to Perth with stunning success. Since 2018, two young stars - Jake Fraley and Mike Brosseau – have now reached the big leagues after playing with the Heat. “The partnership between the Perth Heat and the Tampa Bay Rays has become an incredibly valuable piece of our development system. Perth has become a true home away from home for our players and staff.“ Jeff McLerran, Tampa Bay Rays Director of Minor League Operations THINK LOCAL AND BECOME GLOBAL Perth Harley-Davidson ballpark is Australia’s best ballpark. Visited by tens of thousands of fans each year, the ballpark is also universally known as the home of Perth Heat. An elite facility, the ballpark is also unique as it allows all levels of community baseball to experience the excitement of playing on the same diamond as the Heat. The naming rights to the ballpark are open for discussion. THE BEST SEATS IN THE BALLPARK CORPORATE SUITES Do you know the difference between a breaking ball and a fast ball? See the difference from right behind home plate as our new corporate suites have you and your guests just meters away from the action. Feel the full force of a fast ball from the best seats in the ballpark … it’s the best fun you’ll have this summer. LEGEND’S LOUNGE The Legend’s Lounge provides the ultimate view from high above. Enjoy the Lounge’s exclusivity while also having the flexibility to tailor your corporate experience. With the option to choose packages from a fine dining experience to traditional hotdogs, the Legend’s Lounge can host up to 25 guests and is perfect for group bookings and Christmas parties. A DAY THE OFFICE WILL LOVE Reward your staff with a team building day they’ll never forget. With exclusive access to the ballpark, begin the day with a planning session and finish by trying to hit a 150km / hour fast ball. Tailor the event to suit your office and let’s play ball. 7.6 MILLION REASONS TO PARTNER WITH PERTH HEAT Perth Heat is a fun and engaging brand. Our audience is active, and our supporter base continues to grow. Last season, Perth Heat had a cumulative audience of 7.6 million fans through our live streams and social media platforms. DURING THE 2019/20 SEASON, PERTH HEAT HIT NEW HEIGHTS Live stream viewers 4,211,798 (40 games) Social media impressions Perth Heat averaged Facebook 1,000,958 Twitter 1,683,600 Instagram 795,940 33,000 Total 3,480,498 social media impressions (106 days of the season Nov 1 to Feb 14) per day during the season In 2019/20, Perth Heat’s attendances increased by 21% 21% 75% of fans who attend a Perth Heat game come with their family Perth Heat’s membership base has soared 75% by 946% in just 18 months 946% CEREMONIAL FIRST PITCH The ceremonial first pitch is one of baseball’s great pre-game traditions. Now, you have the opportunity to CONNECT YOUR BRAND WITH SOME OF THE STATES BIGGEST NAMES. Benefits include: Special ceremonial first pitch jersey with your company logo, exclusive social media posts and more. PARTNER WITh THE STARS Would you like your brand to be aligned with the Team Australia and Perth Heat captain Tim Kennelly? Or, would you like to partner with a potential big leaguer? Perth Heat’s player partnership program was a big hit last summer as we welcomed new businesses to our diamond network. Be a part of the team this season and partner with your favourite star. Benefits include: Your company logo on the players training shirt, stadium signage, digital announcements and corporate hospitality. BE A PART OF THE GAME Minor League baseball in the United States is renowned for their special themed nights. From Star Wars to Jurassic Park, the concept is simple, ‘it’s fun to be a fan!’ So, if you’re ready to launch a new product or if your company has a special message you’d like to announce, this is special opportunity to be a part of the game. Guaranteed to catch the eye, hit your competitors out of the ballpark. TV …. TODAY, IT’S LIVE STREAMING The live streaming industry is booming. By next year, the live streaming industry will be worth more than $70 billion. Last summer, more than 4.2 million fans watched Perth Heat games online as trends continue to surge towards OTT platforms. Perth Heat broadcasts on Facebook and YouTube are powered by Showscreens, Western Australia’s leader in outside broadcasting. Benefits include: Live announcements during the game, commercial spots, in-game graphics and big screen announcements. Benefits include: Live announcements during the game, commercial spot, in-game graphics and big screen announcements and play-offs. BRAND YOUR COMPANY WITH PERTH HEAT IT’S A HOME RUN The home run fence is huge, and it can be seen from every seat in the ballpark. It also looks BIG on the live stream broadcast. The length of signage ranges from 5m to 25m and up to 2.5m in height. GAME DAY ACTIVATIONS Be a part of the game and position your brand with the fans. Baseball is known for its fun and interactive game day activations … It’s time to be creative! DIGITAL 90% of Perth Heat fans choose our digital platforms for news and updates. With an average of 33,000 social media impressions per day during the season, Perth Heat’s digital platforms are a direct way to connect to our audience. COMMUNITY | FAMILY | FUN FUN FOR THE FAN Perth Heat loves to win Championships and we are also equally focused on inspiring our children while having a positive impact within the community. SUSTAINABLE goals Perth Heat’s goal is to be Australia’s 1 most sustainable baseball team. Perth Heat aims to reduce our plastic consumption inside the ballpark by 2 50% by 2025. Perth Heat will strive to help off-set our carbon emissions (flights interstate to 3 away fixtures) by introducing a tree planting program with local schools. Perth Heat is committed to moving 4 towards a 100% digital ticketing system. Perth’s goal is to play our games in Australia’s first ballpark powered by 5 renewable energy. AUSTRALIA’S PREMIER BASEBALL CLUB JOIN OUR TEAM TODAY FOR MORE DETAILS Please contact Steven Nelkovski Perth Heat Chief Executive [email protected] 0499 886 563.