PRESS RELEASE
October 2019
TABLE OF CONTENTS
Company • STAEDTLER – Facts & figures • STAEDTLER – Brief profile • STAEDTLER – How to form a world-famous company out of a pencil
1) Design Journey • Creative Journeys with the Design Journey range for hobby artists • New products from the Design Journey range: Mixed sets and other highlights
2) FIMO hobby and creative • Really trendy: FIMO with new colours, creative sets and FIMO liquid • FIMO leather-effect DIY-kits
3) FIMO kids • FIMO kids tool boxes and FIMO kids form&play: New sets for crafting and playing
4) The ergonomic writing family – News from the triplus-familiy • New sets for various applications • STAEDTLER box with 40 pens and pencil cases in pastel colours
5) Pastel Line • Comprehensive range in soft pastel colours
6) Concrete • New colours for the innovative pencil made from concrete
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CONTACT DETAILS FRANZISKA JORDAN STAEDTLER Mars GmbH & Co. KG Manager Public Relations Moosaeckerstraße 3 D-90427 Nuremberg phone: +49 911 9365-567 www.staedtler.com fax: +49 911 9365-99567 [email protected] email: [email protected]
For picture material and additional press releases please contact:
Britta Olsen Franziska Jordan Head of Brand & Communications Manager Public Relations phone: +49 911 9365-821 phone: +49 911 9365-567 email: [email protected] email: [email protected]
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PRESS RELEASE
August 2019
STAEDTLER FACTS & FIGURES
Founded 1835 by Johann Sebastian Staedtler
Production sites 9 in total, 4 in Germany
Staff worldwide 3,000 in total, more than 1,200 in Germany
STAEDTLER worldwide located in 27 countries
Market presence in over 150 countries
Export share (Germany) over 80%
Sales (2018) app. 364 million Euros
Made in Germany almost two-thirds of total production
Europe's largest manufacturer of wood-cased pencils, OHP pens, erasers, mechanical pencil leads and modelling clay
STAEDTLER Foundation established 1997; supports scientific research at German universities and cultural projects in the metropolitan region Nuremberg.
About STAEDTLER STAEDTLER is one of Germany’s oldest industrial companies. The group ranks among the world's leading manufacturers and suppliers of writing, colouring, drawing and creative products. With its products, STAEDTLER inspires the creativity of its customers throughout their life: from their first attempts at colouring in early childhood to products for creative work. The writing and creative goods manufacturer offers a wide range of high-quality products for all ages and demands, constantly developing new approaches to connect analogue tradition and digital innovation. STAEDTLER headquarters are located in Nuremberg. It employs 3,000 people in 27 countries worldwide – of which 1,200 work in STAEDTLER’S domestic market. For production the company stays true to its roots and counts on quality “Made in Germany”: nearly two-thirds of all STAEDTLER products are manufactured in Germany. www.staedtler.com
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CONTACT DETAILS BRITTA OLSEN STAEDTLER Mars GmbH & Co. KG Head of Brand & Communications Moosaeckerstrasse 3 D-90427 Nuremberg phone: +49 911-9365-821 www.staedtler.com fax: +49 911-9365-99219 [email protected] email: [email protected]
PRESS RELEASE
August 2019
STAEDTLER - BRIEF PROFILE
The company The STAEDTLER company was founded in 1835 by Johann Sebastian Staedtler and today is one of Germany's oldest industrial companies. But even long before the company's foundation his ancestor, Friedrich Staedtler (1636–1688), worked as a pencil maker. And the generations in between were also pencil makers.
The STAEDTLER Group is now headquartered in Nuremberg. The Head Office in the city and four production sites in the metropolitan region Nuremberg employ more than 1,200 people.
The Group is located in 27 countries and also employs 3,000 staff worldwide. STAEDTLER products can be found in more than 150 countries. Exports from Germany account for more than 80% of STAEDTLER's production.
Products Almost two-thirds of STAEDTLER products are Made in Germany. This makes STAEDTLER the largest manufacturer in Europe of wood-encased pencils, OHP pens, erasers, pencil leads and modelling clays. The range of this Nuremberg-based manufacturer of writing and drawing equipment includes products for end- customers (B2C) and solutions for industry (B2B). The additional value of its products demonstrates that STAEDTLER is not only following the obligations of its tradition but is also true to its responsibilities and its self- image as an innovator.
Social and ecological responsibility By signing the STAEDTLER Social Charter, the company undertakes to protect international employment and human rights, is committed to the payment of fair wages and social responsibility everywhere in the world and declares its opposition to forced labour, child labour and discrimination. As a result of the use of ecological manufacturing processes, STAEDTLER products are "efficient for ecology" and comply with ecological criteria such as durability and sustainability.
The STAEDTLER Foundation The STAEDTLER Foundation is a public foundation established under civil law. Since its formation in 1997 it holds all the shares in the STAEDTLER Group. The Foundation supports scientific research at German universities and cultural projects in the metropolitan region Nuremberg.
Turnover In 2018 the STAEDTLER Group recorded sales of 364 million Euros.
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CONTACT DETAILS BRITTA OLSEN STAEDTLER Mars GmbH & Co. KG Head of Brand & Communications Moosaeckerstrasse 3 D-90427 Nuremberg phone: +49 911-9365-821 www.staedtler.com fax: +49 911-9365-99219 [email protected] email: [email protected]
About STAEDTLER STAEDTLER is one of Germany’s oldest industrial companies. The group ranks among the world's leading manufacturers and suppliers of writing, colouring, drawing and creative products. With its products, STAEDTLER inspires the creativity of its customers throughout their life: from their first attempts at colouring in early childhood to products for creative work. The writing and creative goods manufacturer offers a wide range of high-quality products for all ages and demands, constantly developing new approaches to connect analogue tradition and digital innovation. STAEDTLER headquarters are located in Nuremberg. It employs 3,000 people in 27 countries worldwide – of which 1,200 work in STAEDTLER’S domestic market. For production the company stays true to its roots and counts on quality “Made in Germany”: nearly two-thirds of all STAEDTLER products are manufactured in Germany. www.staedtler.com
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PRESS RELEASE
August 2019
STAEDTLER: HOW TO MAKE A WORLD-FAMOUS COMPANY OUT OF A PENCIL
It all started with a pencil. STAEDTLER is now one of Europe's largest manufacturers of writing equipment and is also one of the oldest industrial companies in Germany. STAEDTLER exports its products from Nuremberg – the heart of the Group – to 150 countries.
He intended his products to go right round the world. By establishing this objective back in 1835, Johann Sebastian Staedtler also laid the foundation stone for today's STAEDTLER Group. In 1853 the Nuremberg-based pencil maker successfully exhibited his products at the New York World Exhibition. Only a few years later the quality of these German products were greatly appreciated in Austria, France, England, Italy, Russia, America and Asia. More than two million pencils were manufactured by 54 workers. Fascination with pencils was a family trait for Johann Sebastian Staedtler. Long before he established his own factory in 1835, the occupation of one of his ancestors, Friedrich Staedtler, was recorded as "pencil maker". This was in 1662 and represents the first documentary mention of Friedrich Staedtler in the annals of the City of Nuremberg. His descendants also continued in the family occupation. The generations between Friedrich and Johann Sebastian Staedtler also remained true to the pencil maker's craft.
From the idea to the pencil The inventive talent of Johann Sebastian Staedtler continues to shape the company even up to the present day. The company continuously generated new ideas which transformed the STAEDTLER pencil into the pencil of choice. Starting with the invention of the coloured oil pastel pencil which "can be sharpened to a point just like a pencil" (1834), going on to the invention of the OHP marker (1964), the first coloured pencil with ABS (Anti Break System) (2005) and moving on to the first coextruded pencils (2009) and coloured pencils (2015) made from WOPEX material, an innovative composite consisting mainly of wood. The combination of tradition and innovative skills remain a firm feature of the corporate culture today.
Making a mark everywhere in the world STAEDTLER has remained true to the company founder's roots in Franconia, northern Bavaria. The Nuremberg Head Office is the heart of this writing equipment manufacturer and its largest site. The complete Lumocolor and triplus ranges and almost all coloured leads and pencil leads are manufactured here as well as all STAEDTLER inks and a major part of the company's ink-based writing instruments. STAEDTLER employs 3,000 people across the world, of which 1,200 in Germany. STAEDTLER is located in 27 countries and maintains a strong market presence in over 150 countries around the globe. It is therefore Europe's largest manufacturer of wood-cased pencils, OHP pens, erasers, mechanical pencil leads and modelling clay.
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CONTACT DETAILS BRITTA OLSEN STAEDTLER Mars GmbH & Co. KG Head of Brand & Communications Moosaeckerstrasse 3 D-90427 Nuremberg phone: +49 911-9365-821 www.staedtler.com fax: +49 911-9365-99219 [email protected] email: [email protected]
Taking responsibility for the future The company is proud of its tradition and its history which stretches back for more than 175 years but also keeps the future firmly in its sights. The STAEDTLER not-for-profit foundation established in 1997 is committed to the promotion of new ideas and the perpetuation of knowledge. It supports scientific research at German universities and cultural projects, particularly in the metropolitan region Nuremberg.
About STAEDTLER STAEDTLER is one of Germany’s oldest industrial companies. The group ranks among the world's leading manufacturers and suppliers of writing, colouring, drawing and creative products. With its products, STAEDTLER inspires the creativity of its customers throughout their life: from their first attempts at colouring in early childhood to products for creative work. The writing and creative goods manufacturer offers a wide range of high-quality products for all ages and demands, constantly developing new approaches to connect analogue tradition and digital innovation. STAEDTLER headquarters are located in Nuremberg. It employs 3,000 people in 27 countries worldwide – of which 1,200 work in STAEDTLER’S domestic market. For production the company stays true to its roots and counts on quality “Made in Germany”: nearly two-thirds of all STAEDTLER products are manufactured in Germany. www.staedtler.com
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PRESS RELEASE
October 2019
THE CREATIVE JOURNEY CONTINUES WITH THE CREATIVE RANGE DESIGN JOURNEY BY STAEDTLER
Design Journey combines STAEDTLER products for hobby artists in one range. The consistent logo and packaging design with imagery inspired by North American national parks ensure a special recall value with retailers and customers.
With the range Design Journey, STAEDTLER offers ideal companions for individual creative paths: in addition to high-quality artist's pencils and highly pigmented coloured pencils, the focus is on fine chalks, luminous acrylics and double-ended watercolour brush pens. From October 2019, mixed creative sets will round off the range. Double-ended pens in metallic colours are also new to the range. The products motivate creative beginners and encourage more advanced hobby artists to try new ideas. Design Journey offers orientation and an overview over STAEDTLER’s wide range of creative tools that enable all customers to embark on their very own Design Journey.
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CONTACT DETAILS FRANZISKA JORDAN STAEDTLER Mars GmbH & Co. KG Manager Public Relations Moosaeckerstraße 3 D-90427 Nuremberg phone: +49 911 9365-567 www.staedtler.de fax: +49 911 9365-99567 [email protected] email: [email protected]
phone: +49 911 9365-821 fax: +49 911 9365-99219
High recall value through logo and packaging design Design Journey products can be recognized by their packaging. The logo is based on the design of national park signs from the U.S. and points to the range’s core message: “Discover & Create.” A brush and pen are crossed behind the sign. Next to the logo, each packaging is decorated with a motif inspired by the North American wilderness: a mountain landscape by night or images from North American wildlife. The packaging motifs and the accompanying step-by-step instructions serve as both models and inspiration for customers.
The pristine wilderness of North American national parks as a source of inspiration With its luminous landscapes, its versatile flora and fauna and its pristine wilderness, North America offers a rich source of inspiration. The magnificent forests become a kaleidoscope of different shades of green and brown, peculiarly shaped massifs turn into geometrical abstractions. If one absorbs this inspiration and puts it on paper one realizes how one’s inner horizon is also constantly expanding and how one can release one’s creativity.
The Design Journey range has been available in stores since January 2019. Interested consumers will find inspiration and creative signposts for their artistic expeditions in the magazine “Wild at heART.” In a magazine with the same title, retailers can learn about new products of the Design Journey range and their applications.
About STAEDTLER STAEDTLER is one of Germany’s oldest industrial companies. The group ranks among the world's leading manufacturers and suppliers of writing, colouring, drawing and creative products. With its products, STAEDTLER inspires the creativity of its customers throughout their life: from their first attempts at colouring in early childhood to products for creative work. The writing and creative goods manufacturer offers a wide range of high-quality products for all ages and demands, constantly developing new approaches to connect analogue tradition and digital innovation. STAEDTLER headquarters are located in Nuremberg. It employs 3,000 people in 27 countries worldwide – of which 1,200 work in STAEDTLER’S domestic market. For production the company stays true to its roots and counts on quality “Made in Germany”: nearly two-thirds of all STAEDTLER products are manufactured in Germany. www.staedtler.com
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PRESS RELEASE
October 2019
CREATIVE RANGE DESIGN JOURNEY IMPRESSES WITH PRODUCT DIVERSITY
At Insights-X, STAEDTLER presents new products from the Design Journey range: from October 2019 mixed creative sets, among other things, will round off the Design Journey range. The large product range offers beginners and advanced hobby artists the perfect selection for creative expeditions.
Sketching Set (61 100): Ideal for detailed drawing With the new sketching set, inspirations from the versatile flora and fauna of North America can be put directly down on paper. The set is ideal for detailed drawings as well as for first artistic works. It contains everything you need for drawing: high-quality Mars Lumograph pencils in a slim and a jumbo version as well as in different degrees of hardness. In this way, the artwork’s baselines can be gently sketched and contoured, with increased pressure on the pencil, shading can be highlighted. The pigment liner 308 is suitable for subsequently outlining the motive. An eraser and a double-hole sharpener are also included in the set.
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CONTACT DETAILS FRANZISKA JORDAN STAEDTLER Mars GmbH & Co. KG Manager Public Relations Moosaeckerstraße 3 D-90427 Nuremberg phone: +49 911 9365-567 www.staedtler.de fax: +49 911 9365-99567 [email protected] email: [email protected]
phone: +49 911 9365-821 fax: +49 911 9365-99219
Watercolour Set (61 14610C): Ideal for watercolour drawings Colourful forests and spectacular sunsets can be created with the Watercolour Set. But the set is also the ideal companion for many other classic works of art painted in watercolours. The watercolour pencils create amazingly bright effects and a wide variety of brilliant colours in combination with water. The water brush 949 can be filled with water and guarantees a controlled flow of water when painting with watercolours. A sharpener and an eraser are also included in the set.
Two additional sets are part of the new series of creative sets:
Charcoal Set (61 100C): Ideal for drawings with coal The Charcoal Set contains a selection of Mars Lumograph charcoal and Mars Lumograph black. The set can be used to create any shade of black and grey.
Black&White Set (61 149C): Ideal fpr bright drawings on light and dark paper The Black&White set is suitable for bright drawings on light and dark paper. In addition to super soft coloured pencils, it also contains metallic markers for detailed decoration and for setting highlights with metallic accents.
The hangable cardboard box with a window for visibility allows STAEDTLER mixed sets to be optimally displayed in stores. The step-by-step instructions with detailed descriptions of the applications on the back of the packaging offer creative added value for customers. Due to the variety of themes and products, the sets also make an ideal gift for entry-level artists. The pencils and coloured pencils in all four sets are made of certified wood from sustainably managed forests.
Attractive metallic colours: Double-ended brush pen metallic The double-ended brush pens are from 2020 also available in attractive metallic colours (3004M). They are suitable for creative designs on dark and light papers. The thick brush tip impresses with a generous downstroke of 1.0 to 6.0 mm. The line width of the fine tip is 0.5 to 0.8 mm. The transparent box is available with five or ten metallic colours from autumn 2020. The double-ended calligraphy pen metallic (3005M) and the double-ended metallic pen (3200M) will at that time also be available in the same packaging sizes.
Wood-cased coloured pencils for further creative expeditions In addition to the already wide choice of wood-cased coloured pencils within the Design Journey range, STAEDTLER presents two further highlights in 2020: the 146P pastel pencil in velvety colours and the tinted watercolour pencil 146 10T. The former is easy to smudge and guarantees smooth colour gradients thanks to its soft and powdery lead. The graphite-tinted watercolour pencil, in contrast, can be used dry to create subtle natural colours with a dark graphite character. Mixed with water, the colours become stronger but retain their subdued character. Both
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coloured pencils are made of wood from certified, sustainably managed forests. Both coloured pencils are available in 12 colours in cardboard and metal cases.
“Wild at heArt” Interested consumers will find inspiration and creative signposts for their artistic expeditions in the magazine “Wild at heArt”. Retailers can already find out about new products of the Design Journey range and their applications in a magazine with the same title. For further information on both magazines, interested trade partners can contact their respective STAEDTLER sales representative.
About STAEDTLER STAEDTLER is one of Germany’s oldest industrial companies. The group ranks among the world's leading manufacturers and suppliers of writing, colouring, drawing and creative products. With its products, STAEDTLER inspires the creativity of its customers throughout their life: from their first attempts at colouring in early childhood to products for creative work. The writing and creative goods manufacturer offers a wide range of high-quality products for all ages and demands, constantly developing new approaches to connect analogue tradition and digital innovation. STAEDTLER headquarters are located in Nuremberg. It employs 3,000 people in 27 countries worldwide – of which 1,200 work in STAEDTLER’S domestic market. For production the company stays true to its roots and counts on quality “Made in Germany”: nearly two-thirds of all STAEDTLER products are manufactured in Germany. www.staedtler.com
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PRESS RELEASE
October 2019
FIMO INSPIRES WITH A LEATHER LOOK: FIMO LEATHER-EFFECT
With FIMO leather-effect, STAEDTLER presents a modelling clay which is similar to leather in look and feel. This unique quality allows FIMO fans enthusiastic about crafts to discover completely new modelling possibilities. FIMO leather- effect is available in 12 colours and complements the extensive FIMO range with a highlight for creative decorations, trendy accessories and individual jewellery.
The DIY trend attracts many loyal fans. Enthusiastic budding hobby artists and more advanced DIY fans like to draw inspiration from new ideas, materials and creations. With FIMO leather-effect, STAEDTLER has expanded its range of oven-hardening modelling clays by a product with a completely new look and feel – made possible through a new formula offering creative leeway and versatile application possibilities. FIMO leather-effect is an innovative product that has been available since the second quarter of 2019.
Fascinating versatility After hardening in the oven, FIMO leather-effect takes on a look and feel similar to leather. FIMO leather-effect remains significantly more flexible compared to other hardened FIMO modelling clays. It is suitable for punching and embossing as well as for cutting and sewing.
Accessories, jewellery, decoration – anything is possible Bags, necklaces, bracelets – with FIMO leather-effect, users can create individual pieces of art according to their own desire and imagination. Due to the easy handling and unique structure of the new FIMO modelling clay, many creative techniques can be applied. In this way, necklaces or bracelets can be created which can compete with real leather jewellery in terms of look and feel.
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CONTACT DETAILS FRANZISKA JORDAN STAEDTLER Mars GmbH & Co. KG Manager Public Relations Moosaeckerstraße 3 D-90427 Nuremberg phone: +49 911 9365-567 www.staedtler.de fax: +49 911 9365-99567 [email protected] email: [email protected]
phone: +49 911 9365-821 fax: +49 911 9365-99219
Modern variety of colours for setting trends For FIMO leather-effect, STAEDTLER has developed a distinct colour palette. Choosing from 12 fresh and modern shades of colour, users are able to pick up current trends and incorporate them into their own work. They can choose between the colours ivory, saffron yellow, ochre, berry, watermelon, indigo, lagoon, olive, rust, nut, dove grey and black.
FIMO leather-effect DIY sets for beginners DIY sets make being creative easy: In addition to detailed instructions, all necessary utensils are included in the set. Customers can see the result on the packaging. The DIY sets with the themes "Jewellery" and "Tassels" have been available since the third quarter of 2019. Two further DIY sets with the themes "Plant hanger" and "Spectacle case" will be available from the first quarter of 2020.
FIMO leather-effect as single blocks and in material packs Since spring 2019, adventurous customers can find FIMO leather-effect in stores in all 12 shades of colour as single colours in standard blocks. As a half block, FIMO leather-effect is presented in an attractive material pack, which has also been available in stores since spring 2019. The material pack contains a total of 12 half blocks in 12 different colours and is suitable for all who want to try out FIMO leather-effect.
About the use of FIMO leather-effect Before hardening, FIMO leather-effect can be shaped and designed as desired. The modelled accessory, piece of jewellery or decorative element is then hardened in the oven at 130 degrees Celsius for 30 minutes at top and bottom heat.
About STAEDTLER STAEDTLER is one of Germany’s oldest industrial companies. The group ranks among the world's leading manufacturers and suppliers of writing, colouring, drawing and creative products. With its products, STAEDTLER inspires the creativity of its customers throughout their life: from their first attempts at colouring in early childhood to products for creative work. The writing and creative goods manufacturer offers a wide range of high-quality products for all ages and demands, constantly developing new approaches to connect analogue tradition and digital innovation. STAEDTLER headquarters are located in Nuremberg. It employs 3,000 people in 27 countries worldwide – of which 1,200 work in STAEDTLER’S domestic market. For production the company stays true to its roots and counts on quality “Made in Germany”: nearly two-thirds of all STAEDTLER products are manufactured in Germany. www.staedtler.com
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PRESS RELEASE
October 2019
REALLY TRENDY - FIMO FOR HOBBY ARTISTS WITH NEW COLOURS, CREATIVE SETS AND FIMO LIQUID
With FIMO effect in bright neon colours and five new FIMO soft creative sets, STAEDTLER is expanding the FIMO range for hobby artists with trendy themes. DIY fans can unleash their imagination when modelling and use the suitable product according to their craft experience - simply “MADE by YOU”.
FIMO effect neon 8010 The new FIMO effect neon colours make the heart of every FIMO lover beat faster. The modelling clay is suitable for jewellery, accessories and home deco items. The six vibrant colours are an effective addition to FIMO soft and FIMO professional and will permanently remain part of the range.
Retailers can sell FIMO effect neon as individual blocks or in a practical feed-in display (picture left). Due to the intelligent and modular snap-in design, it is easy to integrate the tray into the FIMO individual colour display.
FIMO soft creative sets 8025 The new FIMO soft creative sets make an ideal gift for all DIY fans. You can choose from trendy themes such as the lama “Pedro", the sloth “Flapy”, the unicorn “Lilly” or the “Kawaii Sushis” and “Kawaii Donut”. The sets are packed in a practical, recloseable case and contain four half blocks in the matching colours for the respective model and the necessary tools. With the trend themes “Kawaii Sushis” and “Kawaii Donut” the funny facial features can easily be put on the FIMO clay using a transfer technique. The creative sets will be available from October 2019.
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CONTACT DETAILS FRANZISKA JORDAN STAEDTLER Mars GmbH & Co. KG Manager Public Relations Moosaeckerstraße 3 D-90427 Nuremberg phone: +49 911 9365-567 www.staedtler.de fax: +49 911 9365-99567 [email protected] email: [email protected]
phone: +49 911 9365-821 fax: +49 911 9365-99219
FIMO liquid 8050-00 and 8051-00 FIMO liquid is the ideal extension to the FIMO modelling clays. New packaging variants and sizes for the oven-hardening liquid gel will be available from October 2019. FIMO liquid 8050- 00 will be available in a hangable 50 ml bottle (picture left) and FIMO liquid 8051-00 in a 200 ml bottle in a practical shelf ready packaging cartoon.
MADE by YOU ♥ STAEDTLER provides ideas and suggestions for all DIY artists, thereby encouraging modelling with FIMO. That is why there is the claim “MADE by YOU ♥ “. It is to provide motivation for those still undiscovered, hidden hobby artists and inspiration to all who have already discovered the joy of using modelling clay. Whether beginner or advanced DIY fan - everyone is invited to be creative and to release their creativity. With FIMO, an infinite number of creations are possible - “MADE by YOU ♥“.
About STAEDTLER STAEDTLER is one of Germany’s oldest industrial companies. The group ranks among the world's leading manufacturers and suppliers of writing, colouring, drawing and creative products. With its products, STAEDTLER inspires the creativity of its customers throughout their life: from their first attempts at colouring in early childhood to products for creative work. The writing and creative goods manufacturer offers a wide range of high-quality products for all ages and demands, constantly developing new approaches to connect analogue tradition and digital innovation. STAEDTLER headquarters are located in Nuremberg. It employs 3,000 people in 27 countries worldwide – of which 1,200 work in STAEDTLER’S domestic market. For production the company stays true to its roots and counts on quality “Made in Germany”: nearly two-thirds of all STAEDTLER products are manufactured in Germany. www.staedtler.com
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PRESS RELEASE
October 2019
NEW FIMO KIDS PRODUCTS FOR CRAFTING FUN AND JOY OF PLAYING
The new FIMO kids tool boxes extend the FIMO kids range by practical packages for little craft enthusiasts from the age of eight. In addition, there are new sets for FIMO kids form&play that combine creativity and the joy of playing in a unique way.
FIMO kids Tool box 8039 The new FIMO kids tool boxes will be available in stores as 10- piece sets which, in addition to FIMO kids modelling clay, also include suitable tools for children. Three variants - "Pony", "Alien" and "Sealife" - will be available. In no time at all, creative play worlds can be created on earth, underwater and in the universe. The "Alien" set, for example, includes two templates to help easily shape eerily beautiful aliens. Once all the figures have been modelled, the inside of the cartoon sleeves can be coloured and used as a backdrop for playing. FIMO kids tool boxes, displayed standing upright, will be available to retailers from January 2020.
FIMO kids form&play sets 8034 2020 starts with four new FIMO kids form&play sets. The proven principle of "knead-harden-play”is now also available in the "Happy bees" and "Police race" sets. Child-friendly instructions explain the exciting projects step-by- step. Particularly practical and sustainable is the packaging which is used in the process of crafting and playing. It serves as a background, as in "Police Race", or wings for FIMO bees can be cut out and glued on. The sets thus promote fine motor skills, creativity, imagination and role playing. FIMO kids form&play sets can be displayed hanging or standing.
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CONTACT DETAILS FRANZISKA JORDAN STAEDTLER Mars GmbH & Co. KG Manager Public Relations Moosaeckerstraße 3 D-90427 Nuremberg phone: +49 911 9365-567 www.staedtler.de fax: +49 911 9365-99567 [email protected] email: [email protected]
phone: +49 911 9365-821 fax: +49 911 9365-99219
About STAEDTLER STAEDTLER is one of Germany’s oldest industrial companies. The group ranks among the world's leading manufacturers and suppliers of writing, colouring, drawing and creative products. With its products, STAEDTLER inspires the creativity of its customers throughout their life: from their first attempts at colouring in early childhood to products for creative work. The writing and creative goods manufacturer offers a wide range of high-quality products for all ages and demands, constantly developing new approaches to connect analogue tradition and digital innovation. STAEDTLER headquarters are located in Nuremberg. It employs 3,000 people in 27 countries worldwide – of which 1,200 work in STAEDTLER’S domestic market. For production the company stays true to its roots and counts on quality “Made in Germany”: nearly two-thirds of all STAEDTLER products are manufactured in Germany. www.staedtler.com
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PRESS RELEASE
October 2019
THE ERGONOMIC WRITING FAMILY – ERGONOMIC PENS FOR VARIOUS APPLICATIONS
The right pen for every occasion: for filigree sketches, marking, colouring and much more. In STAEDTLER’s large triplus family everybody can find exactly the pen he or she needs. New sets provide inspiration and impress with a variety of themes for different target groups.
triplus multi sets 34: Perfect sets for handwriting, bullet journaling and card designing Creative messages and notes can be written and designed with the new triplus multi sets. The packaging of the new triplus multi sets speaks for itself: three attractive colours have been added to the popular STAEDTLER box. The packaging displays inspiring ideas and makes you want to be creative. The choice of colours and pens depends entirely on the application. Whether handwriting, bullet journaling or card design, the triplus multi sets each offer the perfect combination of different products and colours from the large triplus family. All three sets will be available from October 2019.
“Galaxy” and “Dinosaur”: “my colours” sets launch new themes The new “my colours” sets are available in a fineliner variety (line width approx. 0.3 mm) and also in the fibre-tip range triplus color (line width approx. 1.0 mm). Delivery starts at the beginning of October 2019. With the themes "Galaxy" and "Dinosaur" and the colour-coordinated pens, small and big artists can set out for new adventures.
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CONTACT DETAILS FRANZISKA JORDAN STAEDTLER Mars GmbH & Co. KG Manager Public Relations Moosaeckerstraße 3 D-90427 Nuremberg phone: +49 911 9365-567 www.staedtler.de fax: +49 911 9365-99567 [email protected] email: [email protected]
phone: +49 911 9365-821 fax: +49 911 9365-99219
Mixed sets for children from the age of seven: triplus Colour by Numbers The principle is simple: Paint by numbers. In addition to the right colouring tools, the cardboard cases also offer three postcards each. These can be colored and then sent to friends and family. With the motifs "Horses" (34 CBN01), "Dinosaurs" (34 CBN02) and "Fashion" (34 CBN03), great colours inspire to start right away. Each set contains both triplus fineliners and triplus color fibre-tip pens. The mixed sets will be available from the fourth quarter of 2019. Five cardboard cases are available for each motif for use at home and for travelling in practical external packaging with a display function. Painting by numbers with the felt tip pens and fineliners of the triplus range
STAEDTLER box with 40 pens The popular STAEDTLER box is expanding. From mid-November 2019, the 40-piece STAEDTLER box will be available with 20 assorted triplus fineliners and 20 assorted triplus color fibre-tip pens - making the Mix & Match even easier. For each triplus fineliner there is a matching colour of a triplus color. The large STAEDTLER box with 40 triplus
fineliners or 40 triplus color fibre-tip pens will be available as early as October 2019.
The STAEDTLER Box is now also available with 40 pens
Pencil cases in pastel colours 20 triplus fineliners will be available from the fourth quarter of 2019 in the successful pencil case in three trendy pastel colours: pastel pink, pastel green or pastel blue. The pencil cases are only available with in a counter display.
There is one thing that all triplus family members have in common: the ergonomic shape for relaxed, easy writing without getting tired. The triangular shape promotes a natural writing position. In addition, DRY SAFE technology guarantees high product reliability, as our fineliners, fibre-tip pens, broadliners and rollerballs can be left uncapped for days without drying up.
For more information about the STAEDTLER triplus range see: https://www.staedtler.com/intl/en/discover/triplus-ergonomic-and-versatile-pens-and-pencils/
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About STAEDTLER STAEDTLER is one of Germany’s oldest industrial companies. The group ranks among the world's leading manufacturers and suppliers of writing, colouring, drawing and creative products. With its products, STAEDTLER inspires the creativity of its customers throughout their life: from their first attempts at colouring in early childhood to products for creative work. The writing and creative goods manufacturer offers a wide range of high-quality products for all ages and demands, constantly developing new approaches to connect analogue tradition and digital innovation. STAEDTLER headquarters are located in Nuremberg. It employs 3,000 people in 27 countries worldwide – of which 1,200 work in STAEDTLER’S domestic market. For production the company stays true to its roots and counts on quality “Made in Germany”: nearly two-thirds of all STAEDTLER products are manufactured in Germany. www.staedtler.com
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PRESS RELEASE
October 2019
STAEDTLER PASTEL LINE: COMPREHENSIVE RANGE IN SOFT PASTEL COLOURS
A true pastel paradise on your desk: whether powdery pink, mint green or delicate blue - pastel shades are in vogue! Inspired by the continuing pastel trend, STAEDTLER is presenting the new “Pastel Line” product range at this year’s Insights-X. The design is to appeal to youngsters and young adults.
Range consisting of lead and coloured pencils as well as fineliners, fibre-tip pens, Textsurfer, matching accessories and compasses.
The products of the “Pastel Line” by STAEDTLER will inspire you to paint and decorate with their delicate colours. The range includes products from various product areas. Among these are coloured pencils in 12 soft powdery shades which are available in a cardboard box (146 C12 PA). The pencils of the product range (118 BK6 PA and 119 BK2 PA) are designed in the style of the yellow-black classic, the Noris pencil, and thus increase the recognition value. In addition to the wood- cased pencils in ergonomic triangular form, the product range also includes mechanical pencils in six different pastel colours. These are available on blister cards (777 05BKPA) or in a cup (777 KP36PA). Fineliners and fibre-tip pens from the triplus range are within the “Pastel Line” available in the practical STAEDTLER box with six perfectly matched colours (323 SB6 PA and 334 SB6 PA). Textsurfer are available in four or six pastel shades in hangable wallets (364 CWP4PA and 364 CWP6PA). All pens of the “Pastel Line” are made in Germany.
Erasers (525 PSBKPA), sharpeners (512PS2BKPA) and compasses (556 00-PA1 and 556 00 PA2), which also impress with their delicate pastel-coloured look, round off the range.
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CONTACT DETAILS FRANZISKA JORDAN STAEDTLER Mars GmbH & Co. KG Manager Public Relations Moosaeckerstraße 3 D-90427 Nuremberg phone: +49 911 9365-567 www.staedtler.de fax: +49 911 9365-99567 [email protected] email: [email protected]
phone: +49 911 9365-821 fax: +49 911 9365-99219
Further packaging solutions: Mixed sets The mixed sets offer a well-thought-out combination of individual products. The two mixed sets for marking, writing and drawing, contain a selection of triplus products and Textsurfer (61 SBK1 PA) or additional colour pencils (61 SBK2 PA) next to pastel stickers for colouring or notepads. The mixed sets (61 SBK3 PA and 61 SBK4 PA) offer a combination of pencils, erasers and sharpeners.
The pastel trend at the point of sale The designs of the packaging and displays meet the taste of the young target group and pick up on the ongoing pastel trend. The various pencils, sharpeners and erasers of the “Pastel Line” are already available. The compasses will be available from November 2019. The products can be presented in attractive, pre-filled counter displays.
About STAEDTLER STAEDTLER is one of Germany’s oldest industrial companies. The group ranks among the world's leading manufacturers and suppliers of writing, colouring, drawing and creative products. With its products, STAEDTLER inspires the creativity of its customers throughout their life: from their first attempts at colouring in early childhood to products for creative work. The writing and creative goods manufacturer offers a wide range of high-quality products for all ages and demands, constantly developing new approaches to connect analogue tradition and digital innovation. STAEDTLER headquarters are located in Nuremberg. It employs 3,000 people in 27 countries worldwide – of which 1,200 work in STAEDTLER’S domestic market. For production the company stays true to its roots and counts on quality “Made in Germany”: nearly two-thirds of all STAEDTLER products are manufactured in Germany. www.staedtler.com
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PRESS RELEASE
October 2019
STAEDTLER CONCRETE – NEW COLOURS FOR THE INNOVATIVE PEN MADE FROM CONCRETE
From the end of 2019, STAEDTLER’s Concrete Ballpoint pen will also be available in brick red and charcoal black. Its material makes it special. In a unique manufacturing process, the shaft is cast by hand at STAEDTLER’s Nuremberg site. This patented process makes STAEDTLER Concrete a truly unique piece.
Two new colour variants STAEDTLER Concrete is already an absolute eye-catcher with its individually designed concrete shaft. Now the modern, high-quality writing instrument is also available in two new colours: charcoal black and brick red. These colour variants are created by adding special colour pigments. But STAEDTLER Concrete does not only look stylish - due to its form it also ensures a good grip. The barrel has six asymmetrically arranged edges. In this way, a hexagon is created, allowing everybody to find an Charcoal black - 441CONB9-9 optimal grip. STAEDTLER Concrete is the perfect combination of design and comfort. The new colours will be available to retailers in two displays already from the fourth quarter of 2019 – individual colours will follow in the first quarter of 2020. Brick red - 441CONB2-9
Unique manufacturing process STAEDTLER Concrete is the product of years of searching for the perfect concrete mix. In collaboration with the Civil Engineering Faculty at the Nuremberg Institute of Technology, STAEDTLER has developed the formula for the high-performance concrete as well as an innovative production process. In the patented manufacturing process each barrel is given an individual design and thus becomes a unique piece. The other elements of the ballpoint pen are made from high-quality matt chrome metal: the tip, the push button and the clip. A particular design feature can be found on the concrete disc embedded in the push button: the world-famous Mars head, the logo of the Nuremberg manufacturer of writing and creative products STAEDTLER. The three variants of the pen are positioned attractively in the counter display 1 von 2
CONTACT DETAILS FRANZISKA JORDAN STAEDTLER Mars GmbH & Co. KG Manager Public Relations Moosaeckerstraße 3 D-90427 Nuremberg phone: +49 911 9365-567 www.staedtler.de fax: +49 911 9365-99567 [email protected] email: [email protected]
phone: +49 911 9365-821 fax: +49 911 9365-99219
About STAEDTLER STAEDTLER is one of Germany’s oldest industrial companies. The group ranks among the world's leading manufacturers and suppliers of writing, colouring, drawing and creative products. With its products, STAEDTLER inspires the creativity of its customers throughout their life: from their first attempts at colouring in early childhood to products for creative work. The writing and creative goods manufacturer offers a wide range of high-quality products for all ages and demands, constantly developing new approaches to connect analogue tradition and digital innovation. STAEDTLER headquarters are located in Nuremberg. It employs 3,000 people in 27 countries worldwide – of which 1,200 work in STAEDTLER’S domestic market. For production the company stays true to its roots and counts on quality “Made in Germany”: nearly two-thirds of all STAEDTLER products are manufactured in Germany. www.staedtler.com
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