Student Publications Student Scholarship Spring 2016 Globalization of Taste and Modernity: Tracing the Development of Western Fast Food Corporations in Urban China Anastasia Gonchar Gettysburg College Follow this and additional works at: https://cupola.gettysburg.edu/student_scholarship Part of the Asian Studies Commons, Chinese Studies Commons, International Economics Commons, and the Regional Sociology Commons Share feedback about the accessibility of this item. Gonchar, Anastasia, "Globalization of Taste and Modernity: Tracing the Development of Western Fast Food Corporations in Urban China" (2016). Student Publications. 420. https://cupola.gettysburg.edu/student_scholarship/420 This is the author's version of the work. This publication appears in Gettysburg College's institutional repository by permission of the copyright owner for personal use, not for redistribution. Cupola permanent link: https://cupola.gettysburg.edu/student_scholarship/ 420 This open access student research paper is brought to you by The uC pola: Scholarship at Gettysburg College. It has been accepted for inclusion by an authorized administrator of The uC pola. For more information, please contact
[email protected]. Globalization of Taste and Modernity: Tracing the Development of Western Fast Food Corporations in Urban China Abstract Food globalization has become an important topic in the discourse on globalization. There has been a rapidly rising trend of multinational food corporations integrating and dominating foreign agro-food markets. A clear example of this trend is present in China, whose economy and food industry experienced an influx of foreign direct investment and multinational retail and restaurant branches during the country’s economic opening in the 1980s. The aim of this research is to analyze the development of food globalization through the lens of Western fast food corporations and their successful integration into the Chinese market.