Neuroscience and Spine Centers of Excellence for Hospitals and Health Systems October 7-9, 2015 • Chattanooga, Tennessee

Adding, Updating and ExpandingADDING, Neuroscience UPDATING and Spine Centers AND of EXPANDING Excellence for Hospitals and Health Systems NEUROSCIENCEOctober 7-9, 2015 • Chattanooga, TennesseeAND SPINE CENTERS OF EXCELLENCE FOR HOSPITALS AND HEALTH SYSTEMS Implementing Successful Neuroscience and Spine Surgery Programs and Service Lines to Meet the Patient Demand, Increase Market Share, and Enhance Revenue October 7-9, 2015 • Chattanooga, Tennessee

Key Topics to be Discussed:

• Maximizing the potential • Techniques to optimize • Building the business of Neuroscience and patient and physician case for Neuroscience Featuring a Tour Spine Centers of satisfaction, while and Spine Center Excellence through maintaining high quality • Seamlessly integrating of the Erlanger funding, formation, and being cost effective spine with other service organizational structure lines Medical Center and analyzing outcomes • Planning and • Coordinating the • Examining the latest development of a architectural design technologies to achieve Neuroscience and Spine and construction more efficient workflow Center: What is required considerations specific and improved patient care to make your spine center to a neuroscience and Sponsors Include: • How to engage physicians vision a reality? spine center in collaboration with • Expanding neuroscience • Marketing the benefits of neurosurgeons and and spine center market your center for competitive orthopaedic surgeons for share: ideas, innovation, advantage: public strategic development exposure and strategies awareness and the role of • The importance of the news media • Navigating the regulatory continued education for • Emerging trends and the growth of your center landscape involved in developing a neurospine future challenges in spine • The aging spine and program or facility • Project experiences, improvements in clinical scenarios and outpatient care for the • Financial aspects of a future advancements Media Partners Include: elderly Spine project program

Featuring New Interactive Panels, Roundtables, Debates and Discussions, including: • Strategies for enhanced • Overcoming regulatory • Getting patients the best reimbursement challenges involved in possible care • Public Perception of Spine neuroscience and spine

Tel: 312 780 0700 • Fax: 312 780 0600 • Web: www.acius.net • @ACI_US Adding, Updating and Expanding Neuroscience and Spine Centers of Excellence for Hospitals and Health Systems October 7-9, 2015 • Chattanooga, Tennessee

Confirmed Speakers: Content & Theme:

Kevin M. Spiegel, FACHE, President and Chief ACI is excited to announce our upcoming Adding, Updating and Expanding Executive Officer Neuroscience and Spine Centers of Excellence conference October 7-9, 2015. Erlanger Health System You will not want to miss this opportunity to learn from, and network with, representatives from organizations nationwide that are prepared to deliver Bob Reznik, MBA, President Prizm Development, Inc. superior service to a growing population. Patrick Vega, MS, Client Executive Director This year’s conference will highlight and discuss a myriad of topics that are Stryker Performance Solutions relevant to providing ideal patient care. Topics of interest that will be introduced and discussed are the use of new technology, overcoming reimbursement issues, Michael Graham, MHSA, Client Executive Stryker Performance Solutions as well as ways to improve your treatment options in an effort to provide the most efficient and high quality patient care. Mastering these variables will Erin Bonwit, MBA, BSN, RN, Stroke Nurse ensure quick, cost efficient and effective treatment at your Neuroscience and Florida Hospital Neuroscience Institute Spine Center. Cherlynn Basigani, Clinical Research Manager Florida Hospital Neuroscience Institute Embrace this opportunity to network and learn from the top neurology and orthopaedic spine executives and administrators as they speak on the Frank Hellinger, MD, Neurosurgery Medical development and success of their own managerial models. Learn how to do Director what it takes to become a Neuroscience and Spine Center of Excellence and Florida Hospital Neuroscience Institute uncover your center’s true potential. Our conference is focused on exploring Indrani Acosta, MD, Neurology Medical Director the latest developments to increase patient volume, improve outcomes and Florida Hospital Neuroscience Institute excel in total patient care.

Alkesh Brahmabhatt, DO, Assistant Medical Explore techniques to better equip your neuroscience and spine center with Director of Flight & EMS ED Stroke Coordinator the latest strategies and advancements in medical technology through real Florida Hospital Neuroscience Institute case studies, research findings and organizational models from renowned Daniel Kueter, MD, Neurosurgeon neuro and spine programs. Register for this exclusive industry conference to Erlanger Health System learn strategies from the top industry leaders and innovators. Peter DeRosa, MD, Neurosurgeon Inova Health System Steve Samples, MD, Vice Chair of Regional Neurosciences Cleveland Clinic Tara Schubert, Administrator for the Center for Regional Neurosciences Cleveland Clinic Who Will Attend: Judy Rosman, President • Presidents & CEO’s RosmanSearch, Inc. • Chief Operations Officers Jeffrey Carlson, MD, President and Managing Partner • Administrative Directors of Neurology and Orthopaedics Orthopaedic and Spine Center • Vice Presidents/Directors of Business Development and Strategic Planning Rick Shumway, MHA, Executive Director The University of Utah Hospitals & Clinics • Chief Medical Directors Beth Armstrong, Senior Director, Operations, • Spine Surgeons/Neurosurgeons Neuroscience Service Line OhioHealth • Chief Administrators Janet Bay, MD, Neurosurgeon OhioHealth • Directors/VPs Pain Management Services Barbara Mancini, Neuroscience Service Line • Directors/Managers of Physical Medicine and Rehabilitation Director Inova Health System • Vice Presidents/Directors of Neuroscience and Spine Services

Sylvia Marten, President • Neuroscience Service Line Directors Veritas Health LLC, Spine-Health • Directors of Neuro Critical Care Cheryl Zapata, Chief Development Officer Texas Back Institute

Pre-Conference Interactive Session • October 7, 2015:

2:30pm-3:00pm Registration

3:00pm-5:00pm Pre-Conference Interactive Session - ESTABLISHING AND MAINTAINING A COMPETITIVE ADVANTAGE IN YOUR NEUROSCIENCE & SPINE SERVICE LINES Information and stakeholder alignment are keys to competitively positioning a Neurosciences & Spine Service Line. Data can be leveraged to guide program development, drive outcomes, and foster accountability. Along with transparency and open, timely communication, data is a powerful tool that can be used to engage discussion among key stakeholders and establish alignment among physicians, staff, and leadership. Key issues to be covered include how to: • Identify data and use data elements to • Engage key stakeholders through data and a • Create a structure of accountability around position a Neurosciences & Spine Service clear communication plan meaningful metric Line for success

Conference Day One • October 8, 2015:

7:45AM-8:30AM REGISTRATION AND CONTINENTAL BREAKFAST

8:30AM-8:45AM WELCOME & CHAIRPERSON’S OPENING ADDRESS

8:45AM-9:45AM Erlanger Neuroscience Center of Excellence - Past, Present, and Future Provide an overview of Erlanger’s development and implementation of a Regional Operations Center (EROC) and how it has streamlined communications and allowed for continuation of a successful stroke program, without a building. Will also discuss business development and regional growth as a result of placing business development staff in the region. Growth also due to the implementation of a no divert and auto accept policy. Explain how the recent acquisition of a neurosurgery group has increased growth and market share. The future of Erlanger and the journey to building a new Neuroscience Center. Attendees will learn how to: • Facilitate throughput and flow and run a • Streamline Processes • Increase Regional Presence successful stroke program without an • Strengthen Relationships actual building Kevin M. Spiegel, FACHE, President and Chief Executive Officer Erlanger Health System Kevin M. Spiegel, FACHE, serves as President & CEO for the Erlanger Health System in Chattanooga, Tennessee. In his current role, the seasoned healthcare executive oversees the tenth largest public health system in the United States. Mr. Spiegel is a Board Certified Healthcare Executive and a Fellow of theAmerican College of Healthcare Executives. Mr. Spiegel joined Erlanger April 2013, after serving over five years as CEO at Methodist University Hospital in Memphis, where he also served as an assistant professor in the College of Medicine and continues in that role today. Mr. Spiegel is the first pre-hospital care provider to hold the office of President & CEO of Erlanger Health System. Currently, Mr. Spiegel serves as a Regent for Tennessee with the American College of Healthcare Executives and an Assistant Professor in the College of Medicine at the University of Tennessee.

9:45AM-10:00AM MORNING REFRESHMENT BREAK & EXHIBITS

10:00AM-11:00AM HOW TO DEVELOP A DESTINATION FOR SPINE CARE IN THE CURRENT HEALTHCARE REFORM ENVIRONMENT A destination center for spine care – as perceived by the employer, payer or patient – is NOT a group of surgeons wanting more surgeries, injectionists wanting more injections or a hospital wanting to fill more beds. A destination center for spine care changes the product design so a multi-disciplinary team of spine specialists can eliminate fragmentation and improve communication. By improving the spine product, the consumer receives optimal care, the employer sees a faster return to work, and the payer sees a predictable (case rate) price for the documented clinical outcomes. A spine center of excellence is not INCLUSIONARY as that replicates the current problem with spine care today. A spine center achieves excellence by EXCLUDING mediocre providers. This is the future of spine care. Attendees will learn: • How to develop a spine care PRODUCT • How to PLACE the product in the marketplace • How to POSITION the spine center as that appeals to, consumers employers, case with a spine center facility that is unique and superior to competitors and establish managers and payers. What to include consolidates a team of specialists and key barriers to entry to competitors and, more importantly, what to exclude components under one roof • How to PROMOTE the destination center via • How to PRICE spine care with case rates • Trap doors to failure: (if it were easy, anyone the internet, direct-to-consumer promotion for spine surgery, spinal injections and could do it.) Why some spine centers fail to and referral development to attract patients non-surgical episodes of care grow from a 300 mile radius Bob Reznik, MBA, President Prizm Development, Inc. Prizm Development, Inc. was founded in the mid-1990s by Bob Reznik who holds an MBA specialized in healthcare and quality management systems. Reznik has authored four books on healthcare subjects and is a nationally recognized expert and speaker on center of excellence development. He was chose by the American Association of Neurological Surgeons (AANS), World Research group, the International Spinal Intervention Society (ISIS) and other groups as a speaker on center of excellence development. Prizm and its center of excellence approach to spine has been cited as a leader in the recent textbook, Redefining Healthcare, which examines those entities that are leading the evolution of healthcare in the United States. With more than 25 year’s experience in spine center development, no one in the world has as much experience in the niche of spine center development.

11:00AM-12:00PM Building blocks a comprehensive spine care OF THE FUTURE The presentation will focus on the essential elements of a comprehensive spine program. Changes in spine care reimbursement, treatment settings and the impact of payer-led initiatives to define quality have altered expectations for the delivery of coordinated non-operative and surgical spine care. The presenters will identify common barriers to effective development of a comprehensive spine service line and explore the elements of a successful service line. Attendees will learn: • Industry trends that are influencing the • How to define and offer “comprehensive” • How to understand and assess the spine delivery and reimbursement of spine care spine care within your community care assets and gaps within your • Opportunities to incorporate and • Best practices to engage your key spine organization leverage Physiatry & Non-Surgical Spine care providers Patrick Vega, MS, Client Executive Director Stryker Performance Solutions As a Client Executive, Patrick partners with physician leadership and hospital C-suite customers to align their needs with the most appropriate and impactful Stryker Performance Solutions offering. His broad expertise in assessment, planning and implementation, coupled with highly developed abilities in physician relations, has brought success to his customers. Patrick joined SPS after more than eight years as Principal for Vega Healthcare, where he conducted strategic assessment and planning in orthopaedics, neurosciences, and spine. He also consults, writes and speaks about orthopaedics, neurosciences, and spine. Patrick earned his Bachelor of Arts degree in Speech Communications from San Diego State University and his Master of Science degree in Counseling from California State University at Fullerton. Michael Graham, MHSA, Client Executive Stryker Performance Solutions Mike Graham joined Stryker Performance Solutions in 2014 as a Client Executive Director for the Mid-Atlantic region. Drawing upon 20 years of healthcare experience, Mike works with physician and hospital leaders to align opportunities in the development of their Orthopaedic and Spine service lines. Before joining Stryker, Mike directed operations at Priority Consult, a medical software company he helped create in 2002, which provided infrastructure for Spine, Neuroscience and Oncology centers across the country. In that capacity, Mike was personally involved in the creation of more than 70 hospital-based spine programs. Prior to that, he helped develop and manage the patient intake and care coordination department at Mayfield Clinic & Spine Institute in Cincinnati, OH. Mike has a degree in Management Information Systems from the University of Dayton and a Masters in Health Administration from Xavier University.

12:00PM-1:00PM LUNCHEON FOR DELEGATES AND SPEAKERS

1:00PM-2:15PM PANEL DISCUSSION: STREAMLINING STROKE PROCESSES TO ACHIEVE WORLD CLASS OUTCOMES IN DOOR TO TREATMENT TIMES WITH HOSPITALS UTILIZING TELEMEDICINE AS A PRIMARY METHOD OF EVALUATING STROKE PATIENTS As a large comprehensive stroke center who utilizes telemedicine for all stroke patients, we needed to find a way to streamline our process in order to improve patient outcomes who receive mechanical thrombectomy. We want to ensure we are consistently achieving our goal of door to treatment in <90 minutes. We implemented a dedicated stroke nurse that is responsible for coordinating the care of stroke patients from the ED to IR (if they qualify). Implementing this role, has provided constancy within the hospital system, increased patient volume, decreased door to treatment times, decreased length of stay, and improved patient outcomes. We have shifted from a sequential workflow process to a parallel workflow process by uniting multiple key departments needed in stroke care, which resulted in a reduction of our door to treatment times of 50 minutes year to date. Attendees will learn how to: • Utilizing a highly trained stroke nurse to • Convert a sequential workflow process to • Decrease treatment times, length of stay, coordinate care a parallel workflow process in order to and improve patient outcome by uniting expedite treatment key departments (ED, imaging, IR) Erin Bonwit, MBA, BSN, RN, Stroke Nurse Florida Hospital Neuroscience Institute Erin started her career as an Emergency Room nurse, moving into management within the Emergency Department. She then transferred over to Neuroscience Research involved with the recently published stroke trail SWIFT PRIME. Most recently Erin has developed an acute stroke nursing role within her hospital system to improve their process and outcomes related to stroke care. Cherlynn Basigani, Clinical Research Manager Florida Hospital Neuroscience Institute Cherlynn Basignani is a dedicated registered nurse (RN) with specialty experience in neurovascular and cardiovascular research, emergency, critical care adult and pediatrics, and continuing medical and nursing education. She has thirty-five years of nursing experience in hospital, academics, and private practice. As the Clinical Research Manager and Acting Director of Florida Hospital’s Neuroscience Research, she has experience working on grants, physician initiated trials, as well as pharma, device, and biological sponsored trials (Covidien, Abbott, Medtronic etc.). She is published in Neurocritical Care and Journal of American Medical Association. Her focus area is on quality care, easy access to care and positive patient/family experience. She works to move the health care continuum to spend more time in preventing the disease then in the acute phase of treating the disease. Frank Hellinger, MD, Neurosurgery Medical Director Florida Hospital Neuroscience Institute Dr. Hellinger was at the Massachusetts General Hospital of Harvard Medical school from 1990-1998. While there he completed a residency in radiology and a fellowship in diagnostic and interventional neuroradiology. He was Co-Director of Interventional Neuroradiology when he moved to Florida Hospital in Orlando where he has been Director of Interventional Neuroradiology since then. In Orlando, he has partnered with Florida Hospital to build a comprehensive practice in Interventional Neuroradiology including participation in numerous neuroendovascular research trials. Indrani Acosta, MD, Neurology Medical Director Florida Hospital Neuroscience Institute Alkesh Brahmabhatt, DO, Assistant Medical Director of Flight & EMS ED Stroke Coordinator Florida Hospital Neuroscience Institute Attending Emergency Department physician at Florida Hospital for over 12 years. Currently the ED Stroke Director at the Florida Hospital Orlando comprehensive stroke center Emergency Department since 2012. Board Certified emergency medicine doctor since 2000. Also the current Assistant Director of the Florida Hospital Flight and EMS system since 2013. Former Assistant Director of the Emergency Room of Florida Hospital Altamonte Springs and Florida Hospital Zephyrhills. Former Emergency Department Unit Director of FH Altamonte Springs.

2:15PM-3:00PM PAST, PRESENT AND FUTURE OF SPINE SURGERY: STAYING AHEAD OF THE CURVE Provide an overview of the history of spine surgery, new technologies, current procedure techniques, and what new upcoming technologies and procedures are upcoming. Attendees will learn how to: • History of Spine Surgery • Current State of Spine Surgery; current • Future of Spine Surgery; procedure methods, • Program development and implementation procedure methods, technology, protocol, etc technology, protocol, etc Daniel Kueter, MD, Neurosurgeon Erlanger Health System Dr Daniel Kueter was born in Arkansas and went to Jonesboro High School, graduation in 1992. He received his Eagle Scout award and was active in the track and cross country programs. He performed his undergraduate studies at Christian Brothers University in Memphis, TN, receiving his degree in 1996 with Magna Cum Laude honors. He attended medical school at the University of Arkansas, and received his MD in 2000. For Neurosurgical residency, he was accepted in to the University of Tennessee Medical system in conjunction with the Semmes Murphey clinic. He completed his neurosurgery residency in 2006. His training emphasized minimally invasive treatment of spinal disorders as well as complex adult skull based neurosurgery. Dr Kueter arrived in Chattanooga in 2006 and has been employed with Chattanooga Neurosurgery & Spine, which is now known as UT Erlanger Neurosurgery Group, since that time.

Track One:

3:00PM-3:15PM TRANSPORTATION TO TOUR

3:15PM-4:30PM EXCLUSIVE SITE TOUR: ERLANGER MEDICAL CENTER The Southeast Regional Stroke Center at Erlanger, a part of Erlanger Health System’s Neurological Center, is Southeast Tennessee’s first and only accredited Comprehensive Stroke Center. Erlanger earned the Gold Seal of Approval from The Joint Commission, recognizing that Erlanger follows national standards and guidelines that can significantly improve outcomes for stroke patients. We were recently recognized as the top enrolling center and received the award for the best patient outcomes in a clinical trial that changed the standard of stroke care. The tour will include: • Tour of the Interventional Radiology • Tour of the Life Force Helicopter Hanger • Tour of the Emergency Department Department

Track Two:

3:00PM-4:30PM WORKSHOP: BECOMING A SPINE CENTER OF EXCELLENCE This workshop will discuss how to become a designated Spine Center of Excellence. Attendees will walk away with the knowledge necessary to transform their facilities into Centers of Excellence. Peter DeRosa, MD, Neurosurgeon Inova Health System

5:00PM END OF CONFERENCE DAY ONE

Conference Day Two • October 9, 2015:

7:45AM-8:30AM REGISTRATION AND CONTINENTAL BREAKFAST

8:30AM-8:45AM WELCOME & CHAIRPERSON’S OPENING ADDRESS

8:45AM-10:00AM DEVELOPMENT OF A COMPREHENSIVE NEUROSCIENCE SYSTEM USING THIS VALUE BASED APPROACH Steve Samples, MD, Vice Chair of Regional Neurosciences Cleveland Clinic Stephen D. Samples, M.D., is Vice-Chairman of the Neurological Institute and a member of the Neurological Institute’s Strategic Finance Team. Dr. Samples is Director of the Center for Regional Neurosciences and General Neurology. Dr. Samples began the Center for Regional Neurosciences in 2007. Today, the Center employs 35 neurologists and 8 neurosurgeons throughout the Cleveland Clinic Enterprise. In addition to Center Director, Dr. Samples has initiated the Consultation and Affiliate Program for the Neurological Institute providing expertise in Neurosciences both nationally and internationally. Dr. Samples is also the architect of the Cleveland Clinic Healthcare 101 course. The course was designed to educate physicians and nurses about the business of healthcare in the changing medical environment. Dr. Samples received his medical degree from The University of Texas Health Science Center at San Antonio. Tara Schubert, Administrator for the Center for Regional Neurosciences Cleveland Clinic Tara Schubert is the Administrator for the Center for Regional Neurosciences at the Cleveland Clinic. Tara has been with the Cleveland Clinic for 9 years. She started her career working with community practice physicians and assisted with their integration to the Cleveland Clinic. She has experience with the adaption of CCF clinical standards and policies. Tara has the day-to-day responsibility of operations in the Center for Regional Neurosciences. Tara is also responsible for the Neurological Institute’s Consultation and Affiliation Program. She has worked with hospitals in the US and internationally to help design Comprehensive Neuroscience Programs focusing on Quality, Outcomes and Care Paths. Tara also helped to design and implement the Cleveland Clinic Healthcare 101 course. The course was designed to educate physicians and nurses about the business of healthcare in the changing medical environment.

10:00AM-10:30AM MORNING REFRESHMENTS

10:30AM-11:15AM How to Recruit the Neurosurgeons and Neurologists You Need to Build Your Neuroscience and Spine Center of Excellence Recruiting neurosurgeons and neurologists can be a difficult, complex recruitment. Learn how neurosurgeons and neurologists evaluate their job opportunities so that you can make sure your own recruitment is set up for success! In addition, learn strategies for sourcing, reference checking and closing the deal with the neurosurgeon or neurologist you need to build your neuroscience and spine program. Attendees will learn: • Understand how neurosurgeons and • Ensure you have the buy-in from those • Use the telephone interview to make a neurologists evaluate job opportunities necessary to make the recruitment great first impression • How to evaluate whether your offer is successful • Create a warm, hospitable and meaningful competitive in today’s hiring market • Develop a pool of qualified and interested site visit experience that will make • How to use recruitment incentives candidates candidates want the job appropriately to overcome tricky issues like • Understand the impact of trends such as • Know how and when to check references tail insurance for mid-career candidates hospital employment and the importance and to understand the interconnected and to make an offer more attractive of the employment model and reporting world of specialists • Develop a strategic plan for recruiting and structures • Protect themselves from making costly development of a successful practice that • Understand the most important factors in mistakes by hiring the wrong people will leave candidates impressed with the retention of your new neurosurgeon or • Work with multiple candidates quality of the opportunity neurologist simultaneously to seal the deal Judy Rosman, President RosmanSearch, Inc. Judy Rosman is President of RosmanSearch, Inc., a recruitment firm specializing in neurosurgical and neurological recruitment. She graduated from the University of Virginia Law School, where she had a dual specialty in Tax Law and Health Law and was the recipient of the Charles Frankel Award in Health Law. She worked as an attorney for one of the top law firms in Missouri before relocating to Ohio and starting her own company. Judy has been a featured speaker at national neurosurgery conferences and courses for neurosurgery residents and practicing neurosurgeons. Her articles have been published in the Journal of Medical Practice Management and, most recently, she was first author on the largest neurosurgery workforce study, published in the Journal of Neurosurgery, which examined the question of whether there is a true shortage of neurosurgeons and the demand ratio commonly used to assess community need for neurosurgery is correct.

11:15AM-12:00PM NAVIGATING THE CHANGING LANDSCAPE OF NEUROSCIENCES ECONOMICS This presentation will help attendees to better understand the complex economic challenges that will impact Neurosciences Service Lines/Centers/ Institutes in the coming years. Using national trends, new payor models, and operational strategies that are underway at the University of Utah’s Clinical Neurosciences Center, the presentation will focus on “real life” opportunities to be successful in this new economic environment. Attendees will learn how to: • Identify key changes that are anticipated to impact Neurosciences • Identify key strategies and tactics to implement that will improve Service Lines/Centers/Institutes in the coming years the ability of a service line/center/institute in remaining financially • Learn about “real life” solutions implemented at the University of viable within the new economic construct Utah in meeting these challenges Rick Shumway, MHA, Executive Director The University of Utah Hospitals & Clinics Rick Shumway, MHA is the Associate Executive Director at University of Utah Hospitals & Clinics. His oversight includes the health system’s Perioperative Services, Trauma Services, Imaging Services, Supply Chain Services, as well as the Clinical Neurosciences Center (CNC). The CNC has been designated a national Neuroscience Center of Excellence, and is the recognized leader in the Neurosciences within the Intermountain Region. The center offers expertise and service to patients throughout the Intermountain West, and its catchment area is comprised of over 10% of the contiguous United States. Prior to joining University of Utah Health Care, Rick worked in several senior level administrative positions at the University of Pittsburgh Medical Center (UPMC) in Pittsburgh, PA, as well as at the University of Washington Medical Center in Seattle, WA.

12:00PM-1:00PM LUNCHEON FOR DELEGATES & SPEAKERS

1:00PM-1:45PM MAKING THE MOST OF HOSPITAL & PHYSICIAN RELATIONSHIPS This conference will discuss physician and hospital relationships and how to maximize the benefits for all parties. Attendees will learn how to: • Discuss relationships with hospitals and • Analyze hospital-physician relationships • Finalize hospital-physician relationships physicians Jeffrey Carlson, MD, President and Managing Partner Orthopaedic and Spine Center Dr. Jeffrey Carlson joined OSC in 1999, and serves as the President and Managing Partner. He is a board-certified, fellowship-trained spine specialist who focuses on the treatment of injuries and disorders of the spine. Dr. Carlson also sees patients for a wide variety of general orthopaedic issues and problems and favors conservative treatment for his patients. He is a thought leader and pioneer in the development and implementation of outpatient spinal surgery procedures and techniques, including Less-Exposure Spine Surgery (LESS), which is minimally invasive, and less traumatic for the patient. He actively seeks new and advanced technologies as treatment options, carefully selecting those that will offer the best outcomes for his patients. Dr. Carlson received his B.S. from the University of Maryland, and promptly began medical school at George Washington University. Upon completion of medical school, Dr. Carlson did an internship in General Surgery at Dartmouth-Hitchcock Medical Center.

1:45PM-2:15PM BUILDING A NEUROSCIENCE SERVICE LINE OhioHealth has taken their strong foundation of stroke and spine care and expanded the service line over the last four years. They’ve opened a $300M Neuroscience Center and hired 40 physicians in neurology to support the expansion of neuroscience specialty programs. This service line infrastructure will be supported by a dyad model of physicians and administrative directors. This will provide a strong foundation to take neuroscience services into the focus on value. Attendees will learn how to: • Launching physician infrastructure • Build specialty programs • Recruiting Beth Armstrong, Senior Director, Operations, Neuroscience Service Line OhioHealth Beth Armstrong completed her undergraduate work in Systems Engineering at The Ohio State University and her graduate work at the University of Dayton in Business Administration. Beth spent seven years in automotive manufacturing in operations management, engineering and financial roles. Beth moved into the healthcare industry in 2009 to lead the clinical workflow development during construction and through to opening of a new non-replacement all digital, wireless and paperless hospital. Beth spent three years in a healthcare performance improvement consulting role, prior to joining the Cleveland Clinic. In her role at the Cleveland Clinic, Beth had the unique opportunity to both be a leader of change within the Neurological Institute as well as an enterprise leader focused on value based care team. This work is focused on transforming care to improve performance in quality, patient safety, patient experience, and affordability. In 2015 Beth joined OhioHealth as Sr. Director of their Neuroscience Service Line. Janet Bay, MD, Neurosurgeon OhioHealth Janet W. Bay, MD, is a Cleveland Clinic trained board-certified neurosurgeon who specializes in brain tumor, pituitary tumors and complex spine work, including spinal instrumentation. After completing her undergraduate work in zoology at The Ohio State University, she received her Doctor of Medicine degree at The Ohio State University, graduating cum laude. Her surgical internship was at the University of Michigan Medical Center. After a year of neurology residency at New York University, she completed a neurosurgery residency at the Cleveland Clinic. Dr. Bay was on staff for seven years at the Cleveland Clinic Foundation, where she was Head of the Section of Neuro-oncology and Assistant Director of the Office of Professional Staff Affairs. Dr. Bay is on staff at the OhioHeath Riverside Methodist Hospital. She is the vice president and physician lead for the OhioHealth Neuroscience program.

2:15PM-2:45pm aFTERNOON REFRESHMENT BREAK & EXHIBITS

2:45PM-3:30PM WHAT IT TAKES TO BE A THRIVING NEUROSCIENCE AND SPINE PRACTICE IN THE NEXT 5 YEARS Barbara Mancini, Neuroscience Service Line Director Inova Health System

3:30PM-4:15PM NEW IDEAS IN PATIENT ACQUISITION FOR SPINE: SUCCESS STRATEGIES FROM THE FRONT LINE A common skill among successful Spine Centers of Excellence is their use of careful, consistent, creative, and often aggressive strategies to fuel their Center’s growth. To grow, Centers must acquire new spine patients or become obsolete. Part of the challenge for Spine Centers is sifting through the many options and understanding which patient acquisition strategies actually make sense for their business. In this talk, we will identify the new spine patient acquisition strategies that are working for Spine Centers, how their success is being tracked, and take a closer look at how one Spine Center of Excellence – Texas Back Institute – has applied various patient acquisition strategies to its business to consistently achieve double-digit growth. Attendees will learn: • Identify if and when your Spine Center should focus on acquiring • Deep dive: How Texas Back Institute, one of the largest new spine patients freestanding multidisciplinary academic spine centers in the • Understand which new spine patient acquisition strategies are world, uses a unique combination of patient acquisition strategies, truly viable and worth your investment including the Internet and direct-to-patient marketing, to deliver • What metrics can and should be tracked to assess if your new consistent double digit growth spine patient acquisition strategies are working Sylvia Marten, President Veritas Health LLC, Spine-Health Veritas Health LLC is a company whose mission is to create best-in-class online health content. Its websites comprise the most visited consumer health platform in the world for patients with musculoskeletal conditions – serving over 80 million patients annually with spine, pain, orthopaedic and sports-related conditions on www.Spine-health.com, www.Arthritis-health.com, www.Sports-health.com, and other health properties. Sylvia oversees the development of performance-driven marketing programs to product/service companies and new patient acquisition programs to doctors, medical groups, surgery centers, hospitals and health systems. More - https://www.linkedin.com/pub/sylvia-marten/2/20a/747. Cheryl Zapata, Chief Development Officer Texas Back Institute Cheryl had been working with Texas Back Institute for 17 years as a consultant and in 2008 came on as Director of Communications. Zapata was appointed Chief Development Officer in January 2010. Zapata began her career working as a legal assistant in a law firm, in which she worked for several medical providers. She has founded many businesses over the years, including The AMRAS Corporation, which serves as medical records custodian for over 285 clinics and hospitals. Zapata has trained hundreds of attorneys and medical practices on the HIPAA laws, including Privacy and Security, sales and marketing of a medical practice and other medical management topics. Her role has expanded tremendously since 2008 and she now oversees all Texas Back Institute’s marketing, IT, EMR and business development. In Zapata’s personal life she enjoys giving back. She is involved in ministry, several non-profit companies and charities. More - https://www.linkedin.com/pub/cheryl-zapata/1/763/97

4:15PM CLOSE OF CONFERENCE

About ACI

Active Communications International, Inc. (ACI) is a leader in conference planning and production. With offices in Chicago, London, Pune, Portland, Poznan and Milwaukee, we produce world-class events focusing on areas of most relevance to our served industry sectors. We are dedicated to deliver high-quality, informative and value added strategic business conferences where audience members, speakers, and sponsors can transform their business, develop key industry contacts and walk away with new resources.

Tel: 312 780 0700 • Fax: 312 780 0600 • Web: www.acius.net • @ACI_US