Cook Islands Community Attitudes Towards Tourism
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Cook Islands Community Attitudes Towards Tourism NZTRI 7 January 2019 Introduction • The Cook Islands Community Attitudes Towards Tourism Survey explores the relationships between community and tourism from a number of perspectives including: economic, cultural, environmental and in terms of general quality of life. • Online data collection was run with the support of Cook islands Tourism and Telecommunications provider Bluesky. The survey ran from 26 September to 10 December 2018. Nine hundred responses were collected. Based on the total population aged over 15 (2016 census) of 13,138 the sample size is estimated to be approximately 7% (NB for ethical reasons the survey only targeted those aged 18 and over). • The data is analysed and compared with a focus on the following variables: (1) Cook Island Maori and Non-Cook Island Maori; (2) Age groups; (3) Island of residence (Rarotonga and Aitutaki); and (4) employment type (tourism sector and non-tourism sector). Respondent Characteristics Which of the following best describes you? 90 80 77 70 60 50 40 Percentage 30 23 20 10 0 Cook Island Maori Non-Cook Island Maori Which of the following best describes you? Age group by CIM/Non CIM 90 85 80 74 70 68 60 50 40 32 Percentage 30 26 20 15 10 0 Cook Island Maori Non-Cook Island Maori 18-29 30-59 60+ Which of the following best describes you? Rarotonga / Aitutaki by CIM/Non CIM 90 80 80 76 70 60 50 40 Percentage 30 24 20 20 10 0 Cook Island Maori Non-Cook Island Maori Rarotonga Aitutaki Which of the following best describes you? Tourism / Non-tourism by CIM/Non CIM 90 81 80 70 70 60 50 40 30 Percentage 30 19 20 10 0 Cook Island Maori Non-Cook Island Maori Tourism sector Non-tourism sector Which of the following best describes you? Cook Island Maori Born in the Cook Islands and have never lived 30 overseas Born in the Cook Islands, lived overseas and have 33 returned home Born overseas and have lived mostly in the Cook 22 Islands Born overseas, lived overseas and have recently 15 returned to the Cook Islands 0 10 20 30 40 Percentage Which of the following best describes you? Non-Cook Island Maori 60 57 50 40 30 30 Percentage 20 10 6 5 2 0 Permit holder Resident Visitor Spouse Other Which age group are you in? 35 32 30 25 21 20 20 17 15 Percentage 10 7 5 3 0 18-29 30-39 40-49 50-59 60-69 70+ Which age group are you in? CI Maori / Non-CI Maori 70 66 60 56 50 40 36 30 Percentage 21 20 13 10 8 0 18-29 30-59 60+ CI Maori Non-CI Maori Which age group are you in? Rarotonga / Aitutaki 70 59 60 52 50 40 32 32 30 Percentage 20 15 9 10 0 18-29 30-59 60+ Rarotonga Aitutaki Which age group are you in? Tourism / Non-tourism 70 60 59 60 50 40 35 29 30 Percentage 20 12 10 6 0 18-29 30-59 60+ Tourism sector Non-tourism sector Where do you live in the Cook Islands? 100 90 87 80 70 60 50 40 Percentage 30 20 9 10 1 3 0 Rarotonga Aitutaki Atiu Other Where do you live in the Cook Islands? CI Maori / Non-CI Maori 100 90 92 90 80 70 60 50 40 Percentage 30 20 10 8 10 0 Rarotonga Aitutaki CI Maori Non-CI Maori Where do you live in the Cook Islands? Age group 100 90 91 90 84 80 70 60 50 40 Percentage 30 20 16 10 9 10 0 Rarotonga Aitutaki 18-29 30-59 60+ Where do you live in the Cook Islands? Tourism / Non-tourism 100 93 90 88 80 70 60 50 40 Percentage 30 20 12 10 7 0 Rarotonga Aitutaki Tourism sector Non-tourism sector Which village do you live in? Village Frequency Percentage (%) Islands Arorangi 154 20 Rarotonga Tupapa 136 17 Rarotonga Nikao 95 12 Rarotonga Titikaveka 82 10 Rarotonga Rarotonga Island Matavera 71 9 Rarotonga (n=789) Takuvaine 34 4 Rarotonga Ngatangiia 28 4 Rarotonga Muri 26 3 Rarotonga Avatiu 24 3 Rarotonga Avarua 21 3 Rarotonga Ruatonga 13 2 Rarotonga Vaimaanga 13 2 Rarotonga Which village do you live in? Village Frequency Percentage (%) Islands Tikioki 12 2 Rarotonga Tutakimoa 12 2 Rarotonga Rutaki 11 1 Rarotonga Atupa 8 1 Rarotonga Aroa 6 1 Rarotonga Rarotonga Island Pokoinu 6 1 Rarotonga (n=789) Avana 4 1 Rarotonga Puaikura 4 1 Rarotonga Teimurimotia 4 1 Rarotonga Kavera 3 0 Rarotonga Ruaau 3 0 Rarotonga Kikii 2 0 Rarotonga Which village do you live in? Village Frequency Percentage (%) Islands Maraerenga 2 0 Rarotonga Panama 2 0 Rarotonga Takamoa 2 0 Rarotonga Vaka Puaikura 2 0 Rarotonga Rarotonga 1 0 Rarotonga Rarotonga Island Takitumu 1 0 Rarotonga (n=789) Tauae 1 0 Rarotonga Te Au O Tonga 1 0 Rarotonga Te Rua O te Tonga 1 0 Rarotonga Tepuka Nikao 1 0 Rarotonga Tiare Village 1 0 Rarotonga Tukavaine 1 0 Rarotonga Viammanga 1 0 Rarotonga Which village do you live in? Village Frequency Percentage (%) Islands Amuri 25 30 Aitutaki Nikaupara 12 15 Aitutaki Vaipae 11 13 Aitutaki Aitutaki Island Arutanga 10 12 Aitutaki (n=82) Vaipeka 6 7 Aitutaki Tautu 5 6 Aitutaki Ureia 4 5 Aitutaki Reureu 3 4 Aitutaki Aratea 2 2 Aitutaki Takapora 2 2 Aitutaki Auroral 1 1 Aitutaki Which village do you live in? Village Frequency Percentage (%) Islands Atiu Island Teenui 3 50 Atiu (n=6) Mapumai 2 33 Atiu Areora 1 17 Atiu Which village do you live in? Village Frequency Percentage (%) Islands Oneroa 3 19 Mangaia Tamarua 3 19 Mangaia Omoka 2 13 Penrhyn Other Islands Tauhunu 2 13 Manihiki (n=16) Atai 1 6 Mitiaro Kimiangatau 1 6 Akatokamanava Makatea 1 6 Mauke Manureva 1 6 Suwarrow Oiretumu 1 6 Mauke Purapoto Village 1 6 Rakahanga Community Linkages to Tourism Do you work in or own a 38 business in the tourism Yes sector? 62 No If responded NO 30 50 70 Percentage 17 Do you get any income from tourism? Yes 83 No 10 30 50 70 90 Percentage Do you get any income from tourism (those not working in tourism)? CI Maori / Non-CI Maori 100 90 86 82 80 70 60 50 40 Percentage 30 18 20 14 10 0 Yes No CI Maori Non-CI Maori Do you get any income from tourism (those not working in tourism)? Age group 100 89 90 81 83 80 70 60 50 40 Percentage 30 19 20 17 11 10 0 Yes No 18-29 30-59 60+ Do you get any income from tourism (those not working in tourism)? Rarotonga / Aitutaki 90 83 80 78 70 60 50 40 Percentage 30 22 20 17 10 0 Yes No Rarotonga Aitutaki Do you have family members who work in the tourism industry? 32% Yes No 68% Do you have family members who work in the tourism industry? CI Maori / Non-CI Maori 100 90 86 80 70 62 60 50 38 40 Percentage 30 20 14 10 0 Yes No CI Maori Non-CI Maori Do you have family members who work in the tourism industry? Age group 90 84 80 78 70 61 60 50 39 40 Percentage 30 22 20 16 10 0 Yes No 18-29 30-59 60+ Do you have family members who work in the tourism industry? Rarotonga / Aitutaki 100 90 87 79 80 70 60 50 40 Percentage 30 21 20 13 10 0 Yes No Rarotonga Aitutaki How often do you talk with tourists? 45 41 40 35 31 30 25 20 Percentage 14 15 12 10 5 1 0 Daily Weekly Monthly Almost never Never How often do you talk with tourists? CI Maori / Non-CI Maori 60 50 50 40 38 32 30 29 Percentage 20 15 13 11 10 8 1 2 0 Daily Weekly Monthly Almost never Never CI Maori Non-CI Maori How often do you talk with tourists? Age group 50 43 45 42 40 34 35 32 30 31 30 25 18 Percentage 20 16 15 13 14 13 10 10 5 1 1 1 0 Daily Weekly Monthly Almost never Never 18-29 30-59 60+ How often do you talk with tourists? Rarotonga / Aitutaki 60 55 50 40 40 32 31 30 Percentage 20 14 13 11 10 1 1 3 0 Daily Weekly Monthly Almost never Never Rarotonga Aitutaki How often do you talk with tourists? Tourism / Non-tourism 80 69 70 60 50 40 36 Percentage 30 23 25 19 20 20 10 2 3 1 2 0 Daily Weekly Monthly Almost never Never Tourism sector Non-tourism sector Attitudes towards Tourism Do you think that tourism is good for the Cook Islands? 6% 1% Yes No Not sure 93% Do you think that tourism is good for the Cook Islands? CI Maori / Non-CI Maori 100 92 94 90 80 70 60 50 40 Percentage 30 20 10 6 5 2 1 0 Yes No Not sure CI Maori Non-CI Maori Do you think that tourism is good for the Cook Islands? Age group 100 96 91 91 90 80 70 60 50 40 Percentage 30 20 8 10 4 7 1 2 1 0 Yes No Not sure 18-29 30-59 60+ Do you think that tourism is good for the Cook Islands? Rarotonga / Aitutaki 100 93 94 90 80 70 60 50 Percentage 40 30 20 10 5 6 2 0 Yes No Not sure Rarotonga Aitutaki Do you think that tourism is good for the Cook Islands? Tourism / Non-tourism 100 95 91 90 80 70 60 50 40 Percentage 30 20 10 7 1 2 4 0 Yes No Not sure Tourism sector Non-tourism sector Tourism70 as a source of pride and direct benefit 60 58 50 40 30 Percentage 26 26 24 25 20 15 10 11 10 2 3 0 Strongly disagree Somewhat disagree Neither agree nor Somewhat agree (4) Strongly agree (5) (1) (2) disagree (3) I feel proud to live in a place that can attract many visitors I benefit directly from tourism Tourism as a source of pride and direct benefit I feel proud to live in a place that can attract many 4.3 visitors I benefit directly from tourism 3.4 3.0 3.2 3.4 3.6 3.8 4.0 4.2 4.4 4.6 Mean rating Tourism as a source of pride and direct benefit – CI Maori/non CI Maori I feel proud to live in a place that can attract many 4.3 visitors 4.2 3.3 I benefit directly from tourism 3.6 3.0 3.5 4.0 4.5 Mean rating CI Maori Non-CI Maori Tourism as a source of pride and direct benefit – age group 4.6 I feel proud to live in a place that can attract 4.3 many visitors 4.1 3.6 I benefit directly from tourism 3.4 2.9 2.5 3.0 3.5 4.0 4.5 5.0 Mean rating 18-29 30-59 60+ Tourism as a source of pride and direct benefit - Rarotonga/Aitutaki I feel proud to live in a place that can attract many 4.3 visitors 4.4 3.4 I benefit directly from tourism 3.4 3.0 3.5 4.0 4.5 Mean rating Rarotonga Aitutaki Tourism as a source of pride and direct benefit - tourism/non-tourism I feel proud to live in a place that can attract many 4.5 visitors 4.3 4.2 I benefit directly