VIEWERSHIP & Listenership Survey Lashio & North Okkalapa Research conducted by Ah Yo, Su Mon, Soe Win Myint with the FEBRUARY 2017 assistance of LRC in Lashio, Saitta Thukha Development Institute in REPORT WRITTEN BY: North Okkalapa, and Xavey Research Solutions. Anna Zongollowicz, PhD FOR FURTHER INFORMATION: Isla Glaister Country, Director of Search for Common Ground - Myanmar Email:
[email protected] VIEWERSHIP & LISTENERSHIP SURVEY Lashio & North Okkalapa 2 CONTENTS Executive Summary 4 TV 5 Radio 6 Social Media 6 Reaction to News 6 Conclusion 7 Recommendations 7 Listenership & Viewership Survey 8 Introduction 8 Youth 9 Media 9 Methodology 11 Sampling 12 Limitations 12 Findings 13 Demographics 13 TV Viewership 14 Radio Listenership 16 Social Media 17 Reaction to News 18 Conclusion 19 Recommendations 20 References 21 SEARCH FOR COMMON GROUND VIEWERSHIP & LISTENERSHIP SURVEY Lashio & North Okkalapa 3 CONTENTS Executive Summary 4 TV 5 Radio 6 Social Media 6 Reaction to News 6 Conclusion 7 Recommendations 7 Listenership & Viewership Survey 8 Introduction 8 Youth 9 Media 9 Methodology 11 Sampling 12 Limitations 12 Findings 13 Demographics 13 TV Viewership 14 Radio Listenership 16 Social Media 17 © Search for Common Ground - Myanmar (2017) Disclaimer Reaction to News 18 The research has been carried out with the financial assistance of the Peace Support Fund. Conclusion 19 The opinions expressed in the report are those of the authors and in no circumstances Recommendations 20 refer to the official views of Search for Common Ground or the Peace Support Fund. References 21 SEARCH FOR COMMON GROUND VIEWERSHIP & LISTENERSHIP SURVEY Lashio & North Okkalapa 4 EXECUTIVE SUMMARY The report contains findings from a quantitative survey examining TV viewership, radio listenership and social media usage, which was conducted in the third week of November 2016 in Lashio (Shan State) and North Okkalapa (Greater Yangon).