Study ID Question/Answer Frequency First Asked CALC 553 Prosper Consumer Spending Forecast Monthly 0 Consumer Spending Forecast CALC 595 Prosper Consumer Spending Forecast: Women's Apparel Monthly 0 Consumer Spending Forecast CALC 596 Prosper Consumer Spending Forecast: Men's Apparel Monthly 0 Consumer Spending Forecast CALC 597 Prosper Consumer Spending Forecast: Softlines Monthly 0 Consumer Spending Forecast CALC 598 Prosper Consumer Spending Forecast: Hardlines Monthly 0 Consumer Spending Forecast CALC 599 Prosper Consumer Spending Forecast: Discretionary Monthly 0 Consumer Spending Forecast CALC 600 Prosper Consumer Spending Forecast: Staples Monthly 0 Consumer Spending Forecast CALC 450 Impulsivity Score Monthly 0 Impulsivity Score CALC 843 Consumer Mood Index Monthly 0 Consumer Mood Index MCS 134 Which one of the following best describes your feelings about chances for a strong economy duringMonthly the next 6 months?6/1/2003 0 Very confident 1 Confident 2 Little confidence 3 No confidence 9000 Confident/Very Confident 9001 Diffusion Index 9002 Little Confidence/No Confidence MCS 135 Regarding the U.S. employment environment, over the next six (6) months, do you think that thereMonthly will be more, the same1/1/2003 or fewer layoffs than at present? 0 More 1 Same 2 Fewer MCS 136 Which of the following most accurately describes your employment environment? (Check all thatMonthly apply) 1/1/2003 0 I am employed (last asked 9-2009) 1 I am concerned with being laid off 2 I know people who have been laid off 3 Someone in my family has been laid off 4 I am unemployed 5 I am retired or disabled (last asked 3-2010) 6 I am employed full-time 7 I am employed part-time 8 I am retired 9 I am disabled MCS 137 Please tell us your feelings towards investing in the stock market. Monthly 6/1/2003 0 Would definitely invest (You are Very Confident) 1 Would probably invest (You are Confident) 2 Would probably not invest (You have little confidence) 3 Would definitely not invest (You have no confidence) 4 I don't invest in the stock market at all 9000 Definitely/Probably Invest MCS 138 How have fluctuating gas prices impacted your spending? (Check all that apply) Monthly 7/1/2004 0 Delayed major purchase such as car, TV, furniture 1 Reduced dining out 2 Decreased vacation/travel 3 Increased carpooling 4 I will be driving less 5 Spending less on groceries 6 Spending less on clothing 7 Other 8 No major impact MCS 139 As a result of fluctuating gas prices, are you doing any of the following? (Check all that apply) Monthly 6/1/2006 0 Buying more store brand/generic products 1 Doing more comparative shopping online 2 Doing more comparative shopping with ad circulars/newspapers 3 Shopping closer to home 4 Shopping for sales more often 5 Shopping more online 6 Taking fewer shopping trips 7 Taking public transportation more 8 Using coupons more 9 Deferring auto maintenance/tires 10 Other: MCS 140 Do you believe the price of gas will be more, the same or less at the end of the month? Monthly 9/1/2006 0 More 1 Same 2 Less MCS 142 Please tell us what price per gallon for gasoline causes you to change your driving habits: Monthly 7/1/2005 0 $2.25 1 $2.50 2 $2.75 3 $3.00 4 $3.25 5 $3.50 6 $3.75 7 $4.00 8 $4.25 9 $4.50 10 $4.75 11 $5.00 12 Will not change driving habits 9000 Average MCS 3226 At what price per gallon do you think the price of gas will be at the end of the month? Monthly 1/1/2011 0 Less than $2.00 1 $2.00 2 $2.25 3 $2.50 4 $2.75 5 $3.00 6 $3.25 7 $3.50 8 $3.75 9 $4.00 10 $4.25 11 $4.50 12 $4.75 13 $5.00 9000 Average MCS 152 In the last 6 months, have you made any of the following changes? (Check all that apply) Monthly 1/1/2003 0 I have become more practical and realistic in my purchases 1 I have become less practical and more impulsive in my purchases 2 I focus more on what I NEED rather than what I WANT 3 I have become more conscious about food safety 4 I am spending more time and money on decorating my home 5 I worry more about political and national security issues 6 I have reordered priorities in my daily life 7 I have become more budget conscious 8 I am spending more time with my family 9 I am shopping less at enclosed shopping malls and more at free standing stores 10 I have become more environmentally responsible in my daily life 11 I am eating home cooked meals more often 12 I have not made any changes 13 I have reordered my priorities in my professional/working life 14 I am spending more time and money on entertaining at home 15 I worry more about my safety in public places 16 I am focusing more on "experiences" rather than buying "stuff" 17 I am focusing more on buying local and/or from small businesses MCS 153 Which of the following financial steps are you planning to take in the next 3 months? (Check allMonthly that apply) 1/1/2003 0 Refinance home 1 Pay down debt 2 Increase savings 3 Pay with cash more often 4 Buy Stocks 5 Sell Stocks 6 Decrease overall spending 7 None 8 Other: MCS 154 Over the last 30 days, have you put off or deferred purchases in any of the following areas? (CheckMonthly all that apply) 5/1/2003 0 Apparel 1 Going out to eat 2 Vacation Travel 3 Home Improvement Projects 4 Entertainment (movies, shows, etc.) 5 Auto Purchases 6 Electronics (TV, DVD, etc.) 7 Other: MCS 155 How do you feel about the following statement? "I am saving enough to meet my future needs."Monthly 5/1/2006 0 Strongly Agree 1 Agree 2 Uncertain 3 Disagree 4 Strongly Disagree 9000 Agree/Strongly Agree 9001 Disagree/Strongly Disagree MCS 144 Overall, do you plan to save more, the same or less than you did last year? Monthly 6/1/2007 0 More 1 Same 2 Less 3 Not Sure MCS 201 Do you plan to make any of the following major (big dollar) purchases within the next 6 months?Monthly (Check all that apply)1/1/2003 0 Computer 1 Furniture 2 Home Appliances 3 House 4 Jewelry/Watch 5 Major Home Improvement or Repair 6 RV/Boat 7 Stereo Equipment 8 TV 9 DVD/VCR (last asked 3-2011) 10 Digital Camera 11 Vacation Travel 12 Other (please specify) 13 Car/Truck (became separate question March 2004) 14 TV/VCR/DVD 15 Mobile Device 16 DVD/Blu-ray Player 17 Smart Watch 18 Digital Voice Assistants ( Echo, Home) MCS 3749 Is the current state of the US economy affecting your household spending plans in any of the followingMonthly ways? (Check all3/1/2013 that apply) 0 Spending less overall 1 Comparative shopping online more often 2 Comparative shopping with newspapers/circulars more often 3 Comparative shopping using my mobile phone more often 4 Using coupons more often 5 Shopping for sales more often 6 Making more gifts for family and friends 7 Traveling less or not at all 8 Buying more practical gifts or necessities as gifts 9 Taking fewer shopping trips 10 Spending less on apparel 11 Dining out less frequently 12 Cutting back on "small luxuries" like high-end cosmetics and trips to coffee shops 13 Shopping at discount stores more often 14 Shopping at thrift stores more often 15 Other 16 The state of the US economy is NOT affecting household spending plans MCS 4012 How do you feel about your overall financial security? Please tell us using a scale of 1 ("Very insecure/financiallyMonthly vulnerable")3/1/2015 to 5 ("Very secure/financially stable"). 0 1 - Very insecure/financially vulnerable 1 2 - Somewhat insecure/financially vulnerable 2 3 - Undecided 3 4 - Somewhat secure/financial stable 4 5 - Very secure/financial stable 9000 Somewhat/Very Secure 9001 Somewhat/Very Insecure MCS 216 Over the next 90 days, do you plan on spending more, the same or less on the following items thanMonthly you would normally1/1/2003 spend at this time of the year? Childrens clothing 0 More 1 Same 2 Less 9000 Spending Score 9001 Diffusion Index MCS 217 Over the next 90 days, do you plan on spending more, the same or less on the following items thanMonthly you would normally1/1/2003 spend at this time of the year? Womens Dress clothing 0 More 1 Same 2 Less 9000 Spending Score 9001 Diffusion Index MCS 218 Over the next 90 days, do you plan on spending more, the same or less on the following items thanMonthly you would normally1/1/2003 spend at this time of the year? Womens Casual clothing 0 More 1 Same 2 Less 9000 Spending Score 9001 Diffusion Index MCS 219 Over the next 90 days, do you plan on spending more, the same or less on the following items thanMonthly you would normally1/1/2003 spend at this time of the year? Mens Dress clothing 0 More 1 Same 2 Less 9000 Spending Score 9001 Diffusion Index MCS 220 Over the next 90 days, do you plan on spending more, the same or less on the following items thanMonthly you would normally1/1/2003 spend at this time of the year? Mens Casual clothing 0 More 1 Same 2 Less 9000 Spending Score 9001 Diffusion Index MCS 221 Over the next 90 days, do you plan on spending more, the same or less on the following items thanMonthly you would normally1/1/2003 spend at this time of the year? Shoes 0 More 1 Same 2 Less 9000 Spending Score 9001 Diffusion Index MCS 222 Over the next 90 days, do you plan on spending more, the same or less on the following items thanMonthly you would normally1/1/2003 spend at this time of the year? Health and Beauty Aids 0 More 1 Same 2 Less 9000 Spending Score 9001 Diffusion Index MCS 223 Over the next 90 days, do you plan on spending more, the same or less on the following items thanMonthly you would normally1/1/2003 spend at this time of the year? Going out to eat 0 More 1 Same 2 Less 9000 Spending Score 9001 Diffusion Index MCS 224 Over the next 90 days, do you plan on spending more, the same or less on the following items thanMonthly you would normally1/1/2003 spend at this time of the year? Sporting goods 0 More 1 Same 2 Less 9000 Spending Score 9001 Diffusion Index MCS 225 Over the next 90 days, do you plan on spending more, the same or less on the following items thanMonthly you would normally1/1/2003 spend at this time of the year? Toys 0 More 1 Same 2 Less 9000 Spending Score 9001 Diffusion Index MCS 226 Over the next 90 days, do you plan on spending more, the same or less on the following items thanMonthly you would normally1/1/2003 spend at this time of the year? Electronics 0 More 1 Same 2 Less 9000 Spending Score 9001 Diffusion Index MCS 227 Over the next 90 days, do you plan on spending more, the same or less on the following items thanMonthly you would normally1/1/2003 spend at this time of the year? CDs/DVDs/Videos/Books 0 More 1 Same 2 Less 9000 Spending Score 9001 Diffusion Index MCS 228 Over the next 90 days, do you plan on spending more, the same or less on the following items thanMonthly you would normally1/1/2003 spend at this time of the year? Groceries 0 More 1 Same 2 Less 9000 Spending Score 9001 Diffusion Index MCS 229 Over the next 90 days, do you plan on spending more, the same or less on the following items thanMonthly you would normally1/1/2003 spend at this time of the year? Home Improvement and Hardware supplies 0 More 1 Same 2 Less 9000 Spending Score 9001 Diffusion Index MCS 230 Over the next 90 days, do you plan on spending more, the same or less on the following items thanMonthly you would normally1/1/2003 spend at this time of the year? Lawn and garden supplies 0 More 1 Same 2 Less 9000 Spending Score 9001 Diffusion Index MCS 231 Over the next 90 days, do you plan on spending more, the same or less on the following items thanMonthly you would normally1/1/2003 spend at this time of the year? Home furniture (chair-sofa-bed-etc.) 0 More 1 Same 2 Less 9000 Spending Score 9001 Diffusion Index MCS 232 Over the next 90 days, do you plan on spending more, the same or less on the following items thanMonthly you would normally1/1/2003 spend at this time of the year? Decorative home furnishings (lamps-pictures-etc.) 0 More 1 Same 2 Less 9000 Spending Score 9001 Diffusion Index MCS 233 Over the next 90 days, do you plan on spending more, the same or less on the following items thanMonthly you would normally1/1/2003 spend at this time of the year? Candy 0 More 1 Same 2 Less 9000 Spending Score 9001 Diffusion Index MCS 234 Over the next 90 days, do you plan on spending more, the same or less on the following items thanMonthly you would normally1/1/2003 spend at this time of the year? Beer/Wine/Alcohol 0 More 1 Same 2 Less 9000 Spending Score 9001 Diffusion Index MCS 235 Over the next 90 days, do you plan on spending more, the same or less on the following items thanMonthly you would normally3/1/2003 spend at this time of the year? Linens/Bedding/Draperies 0 More 1 Same 2 Less 9000 Spending Score 9001 Diffusion Index MCS 236 Over the next 90 days, do you plan on spending more, the same or less than you normally wouldMonthly spend at this time of 1/1/2003year shopping by Internet, Catalogue or TV-Home Shopping? Internet Shopping 0 More 1 Same 2 Less 3 Don't Use 9000 Spending Score 9001 Diffusion Index MCS 237 Over the next 90 days, do you plan on spending more, the same or less than you normally wouldMonthly spend at this time of 1/1/2003year shopping by Internet, Catalogue or TV-Home Shopping? Catalogue Shopping 0 More 1 Same 2 Less 3 Don't Use 9000 Spending Score 9001 Diffusion Index MCS 238 Over the next 90 days, do you plan on spending more, the same or less than you normally wouldMonthly spend at this time of 1/1/2003year shopping by Internet, Catalogue or TV-Home Shopping? TV-Home Shopping 0 More 1 Same 2 Less 3 Don't Use 9000 Spending Score 9001 Diffusion Index MCS 3975 In the past 30 days, how have you shopped for the following products? (Check all that apply) ApparelMonthly & Accessories 9/1/2014 0 In a physical store 1 Online site (via desktop/laptop) 2 Mobile site (via smartphone/tablet) 3 Have not shopped in past 30 days MCS 3976 In the past 30 days, how have you shopped for the following products? (Check all that apply) ShoesMonthly 9/1/2014 0 In a physical store 1 Online site (via desktop/laptop) 2 Mobile site (via smartphone/tablet) 3 Have not shopped in past 30 days MCS 3977 In the past 30 days, how have you shopped for the following products? (Check all that apply) ElectronicsMonthly 9/1/2014 0 In a physical store 1 Online site (via desktop/laptop) 2 Mobile site (via smartphone/tablet) 3 Have not shopped in past 30 days MCS 3978 In the past 30 days, how have you shopped for the following products? (Check all that apply) HomeMonthly Décor/Linens & Bedding9/1/2014 0 In a physical store 1 Online site (via desktop/laptop) 2 Mobile site (via smartphone/tablet) 3 Have not shopped in past 30 days MCS 3979 In the past 30 days, how have you shopped for the following products? (Check all that apply) SportingMonthly Goods/Exercise Equipment9/1/2014 0 In a physical store 1 Online site (via desktop/laptop) 2 Mobile site (via smartphone/tablet) 3 Have not shopped in past 30 days MCS 3980 In the past 30 days, how have you shopped for the following products? (Check all that apply) HomeMonthly Improvement/Lawn9/1/2014 & Garden Supplies 0 In a physical store 1 Online site (via desktop/laptop) 2 Mobile site (via smartphone/tablet) 3 Have not shopped in past 30 days MCS 3981 In the past 30 days, how have you shopped for the following products? (Check all that apply) Children'sMonthly Toys 9/1/2014 0 In a physical store 1 Online site (via desktop/laptop) 2 Mobile site (via smartphone/tablet) 3 Have not shopped in past 30 days MCS 3982 In the past 30 days, how have you shopped for the following products? (Check all that apply) HealthMonthly & Beauty Aids 9/1/2014 0 In a physical store 1 Online site (via desktop/laptop) 2 Mobile site (via smartphone/tablet) 3 Have not shopped in past 30 days MCS 3983 In the past 30 days, how have you shopped for the following products? (Check all that apply) GroceriesMonthly 9/1/2014 0 In a physical store 1 Online site (via desktop/laptop) 2 Mobile site (via smartphone/tablet) 3 Have not shopped in past 30 days MCS 3984 In the past 30 days, how have you shopped for the following products? (Check all that apply) PrescriptionMonthly Drugs/Refills9/1/2014 0 In a physical store 1 Online site (via desktop/laptop) 2 Mobile site (via smartphone/tablet) 3 Have not shopped in past 30 days MCS 81 When buying clothes, familiar labels are important to me. Monthly 1/1/2003 0 Yes 1 No MCS 82 Check the statement that best applies to your feelings about fashion: (Check only one) Monthly 1/1/2003 0 Newest trends and styles are important to me 1 I prefer a traditional conservative look 2 Fashion is less important than value and comfort to me MCS 83 Which one of the following best describes your shopping strategy for clothing? (Check only one)Monthly 1/1/2003 0 Sales are not important to me when buying clothing 1 I usually buy clothing when its on sale 2 I only buy clothing when it's on sale MCS 84 How do you feel about the following statement? "My philosophy of spending is Live for today becauseMonthly tomorrow is so 4/1/2006uncertain.'" 0 Strongly Agree 1 Agree 2 Uncertain 3 Disagree 4 Strongly Disagree 9000 Agree/Strongly Agree MCS 85 Womens Clothing (Shop at Most Often) Monthly 1/1/2003 0 1 Kohls 2 JC Penney 3 Macys 4 Target 5 Ross 6 Kmart 7 8 Dillards 9 10 TJ Maxx 11 Old Navy 12 Fashion Bug 13 Goodwill 14 Bealls 15 Marshalls 16 17 Nordstrom 18 Coldwater Creek 19 Woman Within 20 Catherines 21 Blair 22 Catos 23 Victoria's Secret 24 Talbots 25 26 Chico's 27 Thrift stores 28 Stein Mart 29 Dressbarn 30 American Eagle 31 Avenue 32 Ann Taylor 33 34 Gap 35 Roamans 36 Burlington Coat Factory 37 New York & Company 38 Lands End 39 Other 40 No Preference 41 QVC 42 Online/Internet 43 Boscov 44 Express 45 Lord and Taylor 46 LL Bean 47 Herbergers 48 Christopher & Banks 49 Bon Ton 50 ebay 51 J. Jill 52 Banana Republic 53 Gottschalks 54 Goodys 55 C.J. Banks 56 Mervyns 57 Chadwicks 58 Value City 59 Younkers 60 Dots 61 Carson Pirie Scott 62 Hecht 63 Kaufmanns 64 Foleys 65 Filenes 66 Robinson May 67 Marshall Fields 68 69 Newport News 70 Limited 71 Famous Barr 72 Elder Beerman 73 Lerner 74 Eddie Bauer 75 Catalogs 76 Bon Marche 77 Ames 78 Aeropostale 79 80 81 Rainbow 82 H&M 83 Amazon 84 Hollister 85 Gordmans 86 rue21 87 LOFT 88 JCrew 89 Bloomingdales 90 Torrid 91 Zara 92 Nordstrom Rack 93 Charlotte Russe 94 Fashion Nova 95 Nike MCS 86 Womens Clothing (Store Type Shopped at Most Often) Monthly 4/1/2003 0 1 Discount Store 2 Specialty - Apparel 3 Membership Warehouse 4 Catalog 5 Internet 6 Other 7 No Preference MCS 87 Mens Clothing (Shop at Most Often) Monthly 1/1/2003 0 Walmart 1 Kohls 2 JC Penney 3 Macys 4 Sears 5 Target 6 Kmart 7 Dillards 8 Old Navy 9 Ross 10 Belk 11 Casual Male XL 12 Bealls 13 Marshalls 14 TJ Maxx 15 Nordstrom 16 Mens Wearhouse 17 Goodwill 18 LL Bean 19 American Eagle 20 Haband 21 Gap 22 Meijer 23 Lands End 24 Thrift stores 25 Jos. A. Bank 26 King Size 27 Burlington Coat Factory 28 Stein Mart 29 Costco 30 Sam's Club 31 Eddie Bauer 32 Boscov 33 Blair 34 Aeropostale 35 Other 36 No Preference 37 38 Cabela's 39 Banana Republic 40 Express 41 Bob's 42 ebay 43 Online/Internet 44 K&G 45 Brooks Brothers 46 Mervyns 47 Goodys 48 Pacific Sunwear 49 Value City 50 Steve and Barry's 51 Hollister 52 Abercrombie & Fitch 53 Bon Ton 54 Casual Male 55 Big and Tall 56 Foleys 57 Kaufmanns 58 Marshall Fields 59 Filenes 60 Hecht 61 Robinson May 62 Shopko 63 Salvation Army 64 JCrew 65 VA 66 Syms 67 Anchor Blue 68 Ames 69 Amazon 70 H&M 71 Citi Trends 72 Buckle 73 Polo 74 Hot Topic 75 Nike 76 Dick's Sporting Goods 77 Bloomingdales 78 Academy 79 Forever 21 80 DXL 81 Under Armour 82 Zara 83 84 REI MCS 88 Mens Clothing (Store Type Shopped at Most Often) Monthly 4/1/2003 0 Department Store 1 Discount Store 2 Specialty - Apparel 3 Membership Warehouse 4 Catalog 5 Internet 6 Other 7 No Preference MCS 89 Childrens Clothing (Shop at Most Often) Monthly 1/1/2003 0 Walmart 1 Kohls 2 Target 3 JC Penney 4 The Childrens Place 5 Old Navy 6 Sears 7 Kmart 8 Macy's 9 Gap 10 Ross 11 Marshalls 12 TJ Maxx 13 Belk 14 Carters 15 Babies R Us 16 Goodwill 17 Meijer 18 Dillards 19 Bealls 20 Other 21 No Preference 22 Gymboree 23 Burlington Coat Factory 24 Thrift stores 25 Kids R Us 26 Mervyns 27 American Eagle 28 Toys R Us 29 Nordstrom 30 31 Goodys 32 Childrens Place 33 Value City 34 Foleys 35 Shopko 36 Family Dollar 37 Hecht 38 39 Aeropostale 40 Amazon 41 Costco 42 H&M 43 Osh Kosh 44 Nike 45 Once Upon a Child MCS 90 Childrens Clothing (Store Type Shopped at Most Often) Monthly 4/1/2003 0 Department Store 1 Discount Store 2 Specialty - Apparel 3 Membership Warehouse 4 Catalog 5 Internet 6 Other 7 No Preference MCS 91 Childrens Toys (Shop at Most Often) Monthly 1/1/2003 0 Walmart 1 Toys R Us 2 Target 3 Kmart 4 Amazon 5 Meijer 6 Kohls 7 Sears 8 Other 9 No Preference 10 Goodwill 11 Online/Internet 12 Big Lots 13 KB Toys 14 JC Penney 15 Costco 16 Babies R Us 17 Fred Meyer 18 Dollar General 19 Ross 20 ebay 21 TJ Maxx 22 Macy's 23 Family Dollar 24 Marshalls MCS 92 Childrens Toys (Store Type Shopped at Most Often) Monthly 4/1/2003 0 Department Store 1 Discount Store 2 Drugstore 3 Specialty - Home 4 Membership Warehouse 5 Catalog 6 Internet 7 Other 8 No Preference MCS 93 Shoes (Shop at Most Often) Monthly 1/1/2003 0 Walmart 1 Payless 2 Kohls 3 JC Penney 4 DSW 5 Macys 6 Kmart 7 Famous Footwear 8 Sears 9 Target 10 Foot Locker 11 Shoe Carnival 12 Nordstrom 13 Dillards 14 Marshalls 15 Online/Internet 16 Ross 17 Zappos 18 Belk 19 Bealls 20 SAS Shoes 21 Rack Room 22 Big 5 Sporting Goods 23 Shoe Dept. 24 Meijer 25 Shoes.com 26 TJ Maxx 27 Finish Line 28 Academy 29 Shoe Show 30 Nike 31 Mason 32 ShoeBuy.com 33 Bass 34 Outlet Stores 35 New Balance 36 Haband 37 Easy Spirit 38 ebay 39 Rockport 40 Journeys 41 Boscov 42 Vans 43 Skechers 44 Other 45 No Preference 46 Fred Meyer 47 Dick's Sporting Goods 48 LL Bean 49 Stride Rite 50 Goodwill 51 Burlington Coat Factory 52 Nine West 53 Florsheim 54 Amazon 55 Value City 56 Sports Authority 57 Clarks 58 Mervyns 59 Shoe Station 60 Marty's 61 Redwing 62 Aldo 63 Filenes 64 Shopko 65 Robinson May 66 Kaufmanns 67 Foleys 68 Catalogs 69 Lands End 70 Eastbay 71 Pacific Sunwear 72 Footaction 73 Bob's Stores 74 Sportmart 75 Hecht 76 Ames 77 Just For Feet 78 Thrift stores 79 QVC 80 Champs Sports 81 6pm.com 82 Hibbett Sports 83 REI 84 Nordstrom Rack 85 Bob's 86 Carter's 87 88 Costco MCS 94 Shoes (Store Type Shopped at Most Often) Monthly 4/1/2003 0 Department Store 1 Discount Store 2 Specialty - Apparel 3 Membership Warehouse 4 Catalog 5 Internet 6 Other 7 No Preference MCS 95 Electronics (TVs, DVDs, etc.) (Shop at Most Often) Monthly 1/1/2003 0 Best Buy 1 Walmart 2 Sears 3 Target 4 Amazon 5 Costco 6 Frys 7 Sam's Club 8 Radio Shack 9 Online/Internet 10 Kmart 11 HH Gregg 12 ebay 13 PC Richard & Sons 14 Staples 15 BJs 16 Fred Meyer 17 TigerDirect.com 18 Other 19 No Preference 20 Brands Mart 21 Conn's 22 Circuit City 23 ABC Warehouse 24 Newegg 25 Rex 26 Office Depot 27 Future Shop 28 Comp USA 29 Lowes 30 American 31 GameStop 32 Dell 33 CircuitCity.com 34 Apple 35 Macy's 36 Kohl's 37 Samsung MCS 96 Electronics (TVs, DVDs, etc.) (Store Type Shopped at Most Often) Monthly 4/1/2003 0 Department Store 1 Discount Store 2 Specialty - Home 3 Membership Warehouse 4 Home Improvement Store 5 Catalog 6 Internet 7 Other 8 No Preference MCS 97 Sporting Goods/Exercise Equipment (Shop at Most Often) Monthly 5/1/2005 0 Walmart 1 Dicks Sporting Goods 2 Sports Authority 3 Big 5 Sporting Goods 4 Academy 5 Sears 6 Target 7 Modell's 8 Kmart 9 Cabela's 10 Dunham's Sports 11 Bass Pro Shops 12 Online/Internet 13 Scheels 14 REI 15 Gander Mountain 16 Costco 17 Amazon 18 Sport Chalet 19 Sam's Club 20 Play It Again Sports 21 Hibbett Sports 22 Other 23 No Preference 24 Meijer 25 ebay 26 Joe's 27 The Sportsman's Guide 28 MC Sports 29 Sportmart 30 GI Joe's 31 Gart Sports 32 Oshman's 33 Nike 34 Commissary 35 Macy's 36 Kohl's 37 Foot Locker 38 Best Buy 39 Adidas MCS 98 Sporting Goods/Exercise Equipment (Store Type Shopped at Most Often) Monthly 5/1/2005 0 Department Store 1 Discount Store 2 Specialty - Home 3 Membership Warehouse 4 Home Improvement Store 5 Catalog 6 Internet 7 Other 8 No Preference MCS 109 Linens/Bedding/Draperies (Shop at Most Often) Monthly 3/1/2003 0 Walmart 1 Bed Bath & Beyond 2 JC Penney 3 Target 4 Kohls 5 Kmart 6 Sears 7 Macys 8 Linens 'n Things 9 Anna's Linens 10 TJ Maxx 11 Ross 12 Marshalls 13 Overstock.com 14 Tuesday Morning 15 Costco 16 Dillards 17 Belk 18 Big Lots 19 Meijer 20 Boscov 21 Fred Meyer 22 BrylaneHome 23 Shopko 24 Online/Internet 25 Other 26 No Preference 27 HomeGoods 28 Sam's Club 29 QVC 30 ebay 31 Amazon 32 SmartBargains.com 33 Mervyns 34 Value City 35 IKEA 36 Family Dollar 37 Domestications 38 Blair 39 Dollar Store 40 Zellers 41 Goodwill 42 Foleys 43 Dollar General 44 Burlington Coat Factory 45 Pottery Barn 46 Home Depot 47 Wayfair.com MCS 110 Linens/Bedding/Draperies (Store Type Shopped at Most Often) Monthly 4/1/2003 0 Department Store 1 Discount Store 2 Specialty - Home 3 Membership Warehouse 4 Home Improvement Store 5 Catalog 6 Internet 7 Other 8 No Preference 9 Specialty - Apparel MCS 111 Home Improvement/Hardware (Shop at Most Often) Monthly 1/1/2003 0 Home Depot 1 Lowes 2 Walmart 3 Menards 4 ACE Hardware 5 Target 6 Sears 7 True Value 8 OSH 9 Kmart 10 Other 11 No Preference 12 Sutherlands 13 Orchard 14 Meijer 15 Amazon 16 IKEA 17 Macy's 18 Kohl's 19 Bed Bath & Beyond 20 Best Buy MCS 112 Home Improvement/Hardware (Store Type Shopped at Most Often) Monthly 4/1/2003 0 Department Store 1 Discount Store 2 Specialty - Home 3 Membership Warehouse 4 Home Improvement Store 5 Catalog 6 Internet 7 Other 8 No Preference MCS 113 Prescription Drugs (Shop at Most Often) Monthly 4/1/2003 0 Walgreens 1 CVS 2 Walmart 3 4 Target 5 6 Medco 7 Kaiser Permanente 8 Costco 9 Safeway 10 Sams Club 11 12 Kmart 13 Express Scripts 14 15 Meijer 16 Caremark 17 Hyvee 18 Online/Internet 19 20 Sav-on Drugs 21 Giant 22 HEB 23 Osco Pharmacy 24 VA 25 Fred Meyer 26 Longs Drug 27 Medicine Shoppe 28 Other 29 No Preference 30 Smith Foods 31 Shopko 32 33 Winn Dixie 34 Stop 'n Shop 35 Shoprite 36 Duane Reade 37 Eckerd 38 Brooks 39 Fry's 40 Shoppers Drug 41 Fred's 42 Local Pharmacy 43 Tops 44 Local Drugstore 45 King Sooper 46 Price Chopper 47 Hannaford 48 Bi Mart 49 Happy Harry's 50 Dillon 51 Brookshire 52 Pamida 53 Merck-Medco 54 Prescription Solutions 55 VA Hospital 56 Kinney Drugs 57 Amazon 58 RightSourceRx 59 OptumRx 60 Humana Pharmacy MCS 114 Prescription Drugs (Store Type Shopped at Most Often) Monthly 4/1/2003 0 1 Discount Store 2 Convenience Store 3 Drugstore 4 Membership Warehouse 5 Internet 6 Other 7 No Preference MCS 115 Groceries - 1st Choice (Shop at Most Often) Monthly 1/1/2003 0 Walmart 1 Kroger 2 Publix 3 Safeway 4 Meijer 5 Shoprite 6 Albertsons 7 8 Stop n Shop 9 10 HEB 11 Giant 12 Giant Eagle 13 Costco 14 Fry's 15 Winn Dixie 16 17 18 Winco 19 Sam's Club 20 Hyvee 21 22 23 Wegmans 24 Save a Lot 25 Pick 'n Save 26 Price Chopper 27 Stater Brothers 28 Fred Meyer 29 Commissary 30 Food4less 31 King Sooper 32 Cub Food 33 34 Target 35 Smith Foods 36 Shaws 37 Trader Joe 38 Tops 39 Shop 'n Save 40 Hannaford 41 Bi Lo 42 ACME 43 Weis 44 Dillon 45 Savemart 46 IGA 47 Woodmans 48 MarketBasket 49 50 Other 51 No Preference 52 Whole Foods 53 54 55 BJs 56 Foodcity 57 58 Waldbaum 59 60 Dominick's 61 Shopper's Food 62 Raleys 63 A&P 64 65 66 Foodland 67 Rainbow 68 Foodmax 69 70 71 Econofood 72 73 Lowe's Food Stores 74 75 Brookshire 76 Tom Thumb 77 United 78 Super One 79 Sobeys 80 Macy's 81 Kash n Karry 82 Thrift Way 83 Shoppers 84 Randall 85 Cash Wise 86 Martins 87 Kmart 88 Foodworld 89 Copps 90 CVS 91 Walgreens 92 Rite Aid 93 Sprouts 94 Mariano's 95 96 Amazon 97 City Market MCS 116 Groceries - 1st Choice (Store Type Shopped at Most Often) Monthly 4/1/2003 0 Grocery Store 1 Discount Store 2 Convenience Store 3 Drugstore 4 Membership Warehouse 5 Internet 6 Other 7 No Preference MCS 117 Groceries - 2nd Choice (Shop at Most Often) Monthly 1/1/2003 0 Walmart 1 Kroger 2 Safeway 3 Albertsons 4 Publix 5 Sams Club 6 Costco 7 Aldi 8 Winn Dixie 9 Food Lion 10 Target 11 Meijer 12 Stop 'n Shop 13 Save a Lot 14 Trader Joe 15 Giant 16 HEB 17 Shaws 18 Price Chopper 19 Hyvee 20 Giant Eagle 21 Wegmans 22 Pathmark 23 Vons 24 Ralphs 25 Shoprite 26 Piggly Wiggly 27 Fry's 28 Whole Foods 29 Jewel 30 Harris Teeter 31 ACME 32 Fred Meyer 33 Bi Lo 34 Food4less 35 Winco 36 Tops 37 Shop 'n Save 38 BJs 39 IGA 40 Weis 41 Stater Brothers 42 Hannaford 43 King Sooper 44 Smith Foods 45 Ingles 46 Brookshire 47 Schnucks 48 Savemart 49 Cub Food 50 Other 51 No Preference 52 A&P 53 Sweetbay 54 Rainbow 55 Dominick's 56 Pick 'n Save 57 Dollar General 58 Lucky 59 Waldbaum 60 Kmart 61 Foodcity 62 Dillon 63 MarketBasket 64 Fareway 65 Raleys 66 Farmer Jack 67 Bashas 68 County Market 69 Super One 70 Tom Thumb 71 Big Y 72 Kash n Karry 73 Farm Fresh 74 United 75 Martins 76 Lowe's Food Stores 77 Foodworld 78 Commissary 79 Superfresh 80 QFC 81 Marsh 82 Sobeys 83 Sentry 84 Festival Foods 85 Copps 86 Woodmans 87 Super Saver 88 Randall 89 Marcs 90 Key Food 91 Foodtown 92 Foodland 93 Dierbergs 94 Country Mart 95 Lowes 96 Foodmax 97 D&W 98 Bigg's 99 Walgreens 100 CVS 101 Sprouts 102 Rite Aid 103 Fresh & Easy 104 105 Family Dollar 106 Dollar Tree 107 Amazon 108 Mariano's MCS 118 Groceries - 2nd Choice (Store Type Shopped at Most Often) Monthly 4/1/2003 0 Grocery Store 1 Discount Store 2 Convenience Store 3 Drugstore 4 Membership Warehouse 5 Internet 6 Other 7 No Preference MCS 119 Health & Beauty Aids - 1st Choice (Shop at Most Often) Monthly 1/1/2003 0 Walmart 1 Walgreens 2 CVS 3 Target 4 Rite Aid 5 Meijer 6 Kroger 7 Costco 8 Dollar General 9 Kmart 10 Avon 11 Publix 12 Sams Club 13 Ulta 14 Macy's 15 Shoprite 16 HEB 17 Family Dollar 18 Safeway 19 Dollar Tree 20 Fred Meyer 21 Wegmans 22 Sallys 23 Giant 24 Commissary 25 Sephora 26 Stop 'n Shop 27 Mary Kay 28 BJs 29 Other 30 No Preference 31 Giant Eagle 32 Online/Internet 33 Longs Drug 34 Fry's 35 Albertsons 36 Whole Foods 37 DrugStore.com 38 Marcs 39 Bath & Body Works 40 Duane Reade 41 Osco Pharmacy 42 Dollar Store 43 Big Lots 44 Eckerd 45 Brooks 46 Shoppers Drug 47 Sav-on Drugs 48 Melaleuca 49 Winn Dixie 50 Pathmark 51 Food Lion 52 Ralphs 53 Bi Lo 54 Tops 55 Quixtar 56 Price Chopper 57 Bi Mart 58 Shaws 59 Dillards 60 King Sooper 61 Hyvee 62 GNC 63 Drug store 64 Amazon 65 Trader Joe's 66 Bed Bath & Beyond 67 Smith Foods 68 eBay MCS 120 Health & Beauty Aids - 1st Choice (Store Type Shopped at Most Often) Monthly 4/1/2003 0 Grocery Store 1 Discount Store 2 Convenience Store 3 Drugstore 4 Membership Warehouse 5 Internet 6 Other 7 No Preference MCS 121 Health & Beauty Aids - 2nd Choice (Shop at Most Often) Monthly 2/1/2003 0 Walmart 1 Walgreens 2 CVS 3 Target 4 Rite Aid 5 Kmart 6 Kroger 7 Dollar General 8 Meijer 9 Costco 10 Sams Club 11 Family Dollar 12 Avon 13 Sallys 14 Publix 15 Macy's 16 Safeway 17 HEB 18 Ulta 19 Fred Meyer 20 Dollar Tree 21 Sephora 22 Shoprite 23 Giant Eagle 24 BJs 25 Wegmans 26 Fry's 27 Albertsons 28 Bath & Body Works 29 Hyvee 30 Stop 'n Shop 31 Other 32 No Preference 33 Online/Internet 34 Longs Drug 35 Giant 36 Mary Kay 37 DrugStore.com 38 Shopko 39 Food Lion 40 Dillards 41 Whole Foods 42 Jewel 43 Duane Reade 44 Big Lots 45 Vons 46 Winn Dixie 47 JC Penney 48 Dollar Store 49 Eckerd 50 Osco Pharmacy 51 Shaws 52 Brooks 53 Sav-on Drugs 54 Fred's 55 Ralphs 56 Smith Foods 57 Bi Lo 58 King Sooper 59 Tops 60 Shoppers Drug 61 Price Chopper 62 Bi Mart 63 Marcs 64 Amazon 65 Drug store 66 Kohl's 67 Trader Joe's 68 eBay 69 Bed Bath & Beyond MCS 122 Health & Beauty Aids - 2nd Choice (Store Type Shopped at Most Often) Monthly 4/1/2003 0 Grocery Store 1 Discount Store 2 Convenience Store 3 Drugstore 4 Membership Warehouse 5 Internet 6 Other 7 No Preference MCS 4370 In the past 30 days have you used any of the following when shopping for groceries?(Check all Monthlythat apply) 5/1/2019 0 Buy Online, Pick Up In Store 1 Home delivery - one or two day 2 Home delivery - same day 3 None of the above MCS 4143 In the past 30 days, how have you shopped for the following products? (Check all that apply) HouseholdMonthly Supplies (e.g.12/1/2016 cleaning, laundry, paper products, etc.) 0 In a physical store 1 Online site (via desktop/laptop) 2 Mobile site (via smartphone/tablet) 3 Have not shopped in past 30 days MCS 3748 Do you have an Amazon Prime Membership? Monthly 3/1/2013 0 Yes 1 No MCS 4152 What are the primary reasons why you subscribe to Amazon Prime? (Check all that apply) Quarterly 2/1/2017 0 Free two-day shipping 1 Amazon Video streaming 2 Early access to Amazon Lightning Deals 3 Prime Music streaming 4 Unlimited listening to original audio series via Audible 5 Unlimited photo storage via Prime Photos 6 Unlimited reading on any device via Prime Reading 7 Other (please specify) 8 Same day delivery 9 Discounts at Whole Foods 10 Prime Day deals 11 Private brands like AMZ Essentials and AMZ Basics 12 Access to voice enabled services (Alexa on Echo, Echo Dot) 13 Medicare discounted membership MCS 4157 Have you ever had an Amazon Prime subscription? Quarterly 3/1/2017 0 Yes - I had a paid subscription 1 Yes - I had a trial subscription 2 No MCS 17 Are you a member of any of the following warehouse clubs? BJs Monthly 7/1/2004 0 Yes 1 No MCS 18 Are you a member of any of the following warehouse clubs? Costco Monthly 7/1/2004 0 Yes 1 No MCS 19 Are you a member of any of the following warehouse clubs? Sams Club Monthly 7/1/2004 0 Yes 1 No MCS 20 Which card do you use most often for personal expenditures? (Choose only one.) Monthly 9/1/2003 0 1 American Express - Blue 2 Diners Club 3 Discover Card 4 Master Card 5 Visa 6 Store Credit Card 7 I don't have a Credit Card MCS 22 When thinking about buying FURNITURE, which store would you SHOP AT FIRST? Quarterly 5/1/2005 0 Walmart 1 Ashley Furniture 2 IKEA 3 Sears 4 Rooms To Go 5 Value City 6 Big Lots 7 Macys 8 American 9 Raymour & Flanigan 10 Havertys 11 La Z Boy 12 JC Penney 13 Art Van 14 Target 15 The RoomStore 16 Bob's 17 Ethan Allen 18 Sam's Club 19 Goodwill 20 Nebraska Furniture Mart 21 Costco 22 Furniture Fair 23 Slumberland 24 HOM 25 Levins 26 RC Willey 27 Mor 28 Mathis Brothers 29 Badcock 30 Other 31 No Preference 32 Jordan's Furniture 33 Thrift stores 34 Online/Internet 35 Thomasville 36 Levitz 37 Wickes Furniture 38 Furniture Row 39 Lacks 40 Rhodes 41 Rent A Center 42 Aaron's 43 Home Depot 44 Amazon 45 Living Spaces 46 Lowe's 47 Pier 1 Imports 48 Pottery Barn 49 Jerome's Furniture 50 HomeGoods 51 American Signature 52 Kmart 53 American Furniture Warehouse 54 Wayfair.com 55 Overstock.com MCS 23 When thinking about buying FURNITURE, which store would you SHOP AT FIRST? Quarterly 5/1/2005 0 Department Store 1 Discount Store 2 Specialty - Home 3 Membership Warehouse 4 Home Improvement Store 5 Catalog 6 Internet 7 Other 8 No Preference MCS 3938 What are the reasons why you buy your Furniture there? (Check all that apply) Quarterly 6/1/2014 0 Price 1 Selection 2 Location 3 Quality 4 Service 5 Advertising 6 Promotions (sales, coupons, etc.) 7 Brands available 8 Decorating ideas/service 9 In-store experience 10 Newest styles 11 Newest fabrics 12 Knowledgeable salespeople 13 Trustworthy retailer 14 Easy to navigate website/mobile site 15 Secure website/mobile site 16 Convenience of website/mobile site 17 No hassle return policy 18 Other (please specify) 19 Store credit card 20 Store loyalty card 21 Offers buy online, pick up in store 22 Offers delivery service 23 Free delivery 24 One or two day delivery 25 Same day delivery MCS 24 When thinking about buying APPLIANCES, which store would you SHOP AT FIRST? Quarterly 5/1/2005 0 Sears 1 Lowes 2 Best Buy 3 Walmart 4 Home Depot 5 Target 6 HH Gregg 7 Costco 8 PC Richard & Sons 9 Sams Club 10 ABC Warehouse 11 Conn's 12 Kmart 13 Other 14 No Preference 15 Menards 16 Brands Mart 17 American 18 Fry's 19 Macy's 20 Amazon 21 Nebraska Furniture Mart 22 Bed Bath & Beyond 23 IKEA 24 Aaron's 25 RC Willey 26 JC Penney 27 Kohl's 28 Abt Electronics 29 BrandsMart USA MCS 25 When thinking about buying APPLIANCES, which store would you SHOP AT FIRST? Quarterly 5/1/2005 0 Department Store 1 Discount Store 2 Specialty - Home 3 Membership Warehouse 4 Home Improvement Store 5 Catalog 6 Internet 7 Other 8 No Preference MCS 3939 What are the reasons why you buy your Appliances there? (Check all that apply) Quarterly 6/1/2014 0 Price 1 Selection 2 Location 3 Quality 4 Service 5 Advertising 6 Promotions (sales, coupons, etc.) 7 Brands available 8 Delivery/haul away service 9 Good financing options 10 Home installation service 11 In-store experience 12 Knowledgeable salespeople 13 Have latest products 14 Easy to navigate website/mobile site 15 Secure website/mobile site 16 Convenience of website/mobile site 17 Trustworthy retailer 18 No hassle return policy 19 Other (please specify) 20 Store credit card 21 Store loyalty card 22 Offers buy online, pick up in store 23 Free delivery 24 One or two day delivery 25 Same day delivery MCS 31 In an average month, how many times do you eat at a FAST FOOD restaurant? Quarterly 11/1/2003 0 0 1 1 2 2 3 3 4 4 5 5 6 6 7 7 8 8 9 9 10 10 or more 9000 Average MCS 32 On average, how much do you spend each visit? (If you do not eat out at Fast Food Restaurants,Quarterly please leave blank.) 2/1/2006 0 $1 or less 1 $2 2 $3 3 $4 4 $5 5 $6 6 $7 7 $8 8 $9 9 $10 10 $11-$15 11 $16-$20 12 $21-$30 13 $31-$40 14 $41-$50 15 $51-$60 16 $61-$70 17 $71-$80 18 $81-$90 19 $91-$100 20 $101 or more 9000 Average MCS 34 At what FAST FOOD Restaurant do you eat at most often? (If you dont eat at Fast Food Restaurants,Quarterly please leave blank)7/1/2004 0 McDonalds 1 Wendy's 2 Burger King 3 Subway 4 Taco Bell 5 Arby's 6 Sonic 7 Kentucky Fried Chicken 8 Jack In The Box 9 Hardee's 10 Chick fil A 11 Other 12 No Preference 13 Carl's Jr. 14 Whataburger 15 Culver's 16 In N Out 17 Dairy Queen 18 Pizza Hut 19 Dunkin' Donuts 20 Del Taco 21 Quiznos 22 Popeyes 23 Long John Silver's 24 Checkers 25 Applebee's 26 Red Lobster 27 Denny's 28 Chili's 29 Olive Garden 30 Outback Steakhouse 31 Panera Bread 32 Chipotle 33 Little Caesars 34 Starbucks 35 Panda Express 36 Domino's 37 Zaxby's MCS 35 Which of the following are reasons why you eat at that FAST FOOD Restaurant most often? (CheckQuarterly all that apply) 5/1/2005 0 Advertising 1 Cleanliness 2 Decor of Restaurant 3 Fast Service 4 Healthy Menu Options 5 Kid Friendly 6 Location 7 Menu Selection 8 Open Late 9 Portion Size 10 Price 11 Quality of Food 12 Value Menu 13 Other (please specify) 14 Trustworthy Establishment 15 Breakfast Menu 16 Appealing Taste 17 Gluten Free Menu Options 18 Coupon/Special Offer 19 Online Ordering 20 Clean Ingredients (e.g. antibiotic free, non-GMO, no artificial flavors, etc.) 21 Delivery Service 22 Drive-thru 23 Organic Menu Options 24 Ambiance MCS 36 Approximately how many years have you eaten at this FAST FOOD Restaurant most often? Quarterly 5/1/2007 0 1 year 1 2 years 2 3 years 3 4 years 4 5 years 5 6 years 6 7 years 7 8 years 8 9 years 9 10 years 10 11 years 11 12 years 12 13 years 13 14 years 14 15 years 15 16 years 16 17 years 17 18 years 18 19 years 19 20 years 20 21 years 21 22 years 22 23 years 23 24 years 24 25 or more years MCS 39 At what FAST FOOD Restaurant do you eat at second most often: (If you dont eat at Fast Food Restaurants,Quarterly please leave7/1/2004 blank) 0 McDonalds 1 Wendy's 2 Burger King 3 Taco Bell 4 Subway 5 Arby's 6 Kentucky Fried Chicken 7 Sonic 8 Jack In The Box 9 Other 10 No Preference 11 Hardee's 12 Chick fil A 13 Carl's Jr. 14 Whataburger 15 Quiznos 16 Pizza Hut 17 Dairy Queen 18 Popeyes 19 In N Out 20 Long John Silver's 21 Culver's 22 Applebee's 23 Olive Garden 24 Red Lobster 25 Del Taco 26 Chipotle 27 Panera Bread 28 Dunkin' Donuts 29 Checkers 30 Little Caesars 31 Starbucks 32 Panda Express 33 Five Guys Burgers & Fries 34 Domino's 35 Zaxby's MCS 40 How many times a month do you eat at a FULL SERVICE restaurant (i.e. waiter/waitress)? Quarterly 11/1/2003 0 0 1 1 2 2 3 3 4 4 5 5 6 6 7 7 8 8 9 9 10 10 or more 9000 Average MCS 41 At what FULL SERVICE Restaurant do you eat at most often: (If you dont eat at Full Service Restaurants,Quarterly please leave blank)5/1/2005 0 Applebees 1 Olive Garden 2 Red Lobster 3 Chili's 4 TGI Friday's 5 Ruby Tuesday 6 Denny's 7 IHOP 8 Cracker Barrel 9 Bob Evans 10 Other 11 No Preference 12 Outback Steakhouse 13 Golden Corral 14 Perkins 15 Roadhouse 16 Logan's Roadhouse 17 Red Robin 18 O'Charley's 19 Longhorn 20 Ryan's 21 Friendly's 22 Village Inn 23 Bennigan's 24 Eat 'n Park 25 Shoney's 26 Lone Star 27 McDonald's 28 Buffalo Wild Wings 29 Cheesecake Factory 30 Pizza Hut 31 Carrabba's 32 Wendy's 33 Burger King 34 Steak n Shake 35 Cheddar's 36 Panera Bread 37 BJ's 38 Bonefish Grill 39 Kentucky Fried Chicken MCS 42 Which of the following are reasons why you eat at that FULL SERVICE Restaurant most often? (CheckQuarterly all that apply) 5/1/2005 0 Advertising 1 Cleanliness 2 Decor of Restaurant 3 Fast Service 4 Friendly Service 5 Friendly Wait Staff 6 Healthy Menu Options 7 Kid Friendly 8 Location 9 Menu Selection 10 Open Late 11 Portion Size 12 Price 13 Quality of Food 14 Reservations Taken 15 Special Offers/Discounts 16 Other (please specify) 17 Trustworthy Establishment 18 Appealing Taste 19 Gluten Free Menu Options 20 Coupon/Special Offer 21 Clean Ingredients (e.g. antibiotic free, non-GMO, no artificial flavors, etc.) 22 Delivery Service 23 Online Ordering 24 Organic Menu Options 25 Ambiance MCS 43 At what FULL SERVICE Restaurant do you eat at second most often: (If you dont eat at Full ServiceQuarterly Restaurants, please 5/1/2005leave blank) 0 Applebees 1 Olive Garden 2 Red Lobster 3 Chili's 4 TGI Friday's 5 IHOP 6 Outback Steakhouse 7 Other 8 No Preference 9 Denny's 10 Ruby Tuesday 11 Cracker Barrel 12 Texas Roadhouse 13 Bob Evans 14 Longhorn 15 Perkins 16 O'Charley's 17 Golden Corral 18 Red Robin 19 Logan's Roadhouse 20 Carrabba's 21 Bennigan's 22 Ryan's 23 Pizza Hut 24 Cheesecake Factory 25 McDonald's 26 Wendy's 27 Friendly's 28 Burger King 29 Subway 30 Buffalo Wild Wings 31 Cheddar's 32 Panera Bread MCS 44 On average, how much do you spend each visit? (If you do not eat out at Full Service Restaurants,Quarterly please leave blank.) 7/1/2004 0 Less than $10 1 $11-$15 2 $16-$20 3 $21-$30 4 $31-$40 5 $41-$50 6 $51-$60 7 $61-$70 8 $71-$80 9 $81-$90 10 $91-$100 11 $101 or more 9000 Average MCS 45 Which Fast Food or Full Service Restaurant do you eat BREAKFAST at most often? (If you dont eatQuarterly out for breakfast, please2/1/2007 leave blank.) 0 McDonalds 1 IHOP 2 Denny's 3 Other 4 No Preference 5 Burger King 6 Hardee's 7 Bob Evans 8 Dunkin' Donuts 9 Perkins 10 Cracker Barrel 11 Jack In The Box 12 Waffle House 13 Chick fil A 14 Village Inn 15 Subway 16 Sonic 17 Starbucks 18 Panera Bread 19 Wendy's 20 Taco Bell 21 Bojangles' 22 Kentucky Fried Chicken MCS 46 Which Fast Food Restaurant or Coffee Shop do you purchase COFFEE at most often? (If you dontQuarterly purchase coffee at a Fast5/1/2007 Food Restaurant or Coffee Shop, please leave blank.) 0 McDonalds 1 Starbucks 2 Dunkin' Donuts 3 Other 4 No Preference 5 Tim Hortons 6 Panera Bread 7 Burger King 8 Denny's 9 Wawa 10 IHOP 11 Kentucky Fried Chicken MCS 3927 How many times a month do you eat BREAKFAST at a Fast Food or Full Service restaurant? Quarterly 5/1/2014 0 0 1 1 2 2 3 3 4 4 5 5 6 6 7 7 8 8 9 9 10 10 or more 9000 Average MCS 3928 How many times a month do you purchase COFFEE at a Fast Food or Coffee Shop? Quarterly 5/1/2014 0 0 1 1 2 2 3 3 4 4 5 5 6 6 7 7 8 8 9 9 10 10 or more 9000 Average MCS 47 In an average month, how many times do you have food delivered to your home or bring homeQuarterly carry out meals? 11/1/2003 0 0 1 1 2 2 3 3 4 4 5 5 6 6 7 7 8 8 9 9 10 10 or more 9000 Average MCS 48 Where do you buy/order your PIZZA most often? (If you dont buy/order pizza, please leave blank)Quarterly 11/1/2007 0 Pizza Hut 1 Papa Johns 2 Domino's 3 Papa Murphy's 4 Little Caesars 5 Other 6 No Preference 7 Round Table 8 WalMart 9 Hungry Howie's 10 Costco 11 CiCi's Pizza 12 Godfather's 13 Donatos 14 Jet's 15 Marco's 16 Domino's DEPRICATE 17 Casey's MCS 49 In an average month, how many times do you buy/order PIZZA? Quarterly 11/1/2007 0 0 1 1 2 2 3 3 4 4 5 5 6 6 7 7 8 8 9 9 10 10 or more 9000 Average MCS 50 On average, how much do you spend each time you buy/order PIZZA? (If you do not buy/orderQuarterly PIZZA, please leave blank.)11/1/2007 0 $1 or less 1 $2 2 $3 3 $4 4 $5 5 $6 6 $7 7 $8 8 $9 9 $10 10 $11-$15 11 $16-$20 12 $21-$30 13 $31-$40 14 $41-$50 15 $51-$60 16 $61-$70 17 $71-$80 18 $81-$90 19 $91-$100 20 $101 or more 9000 Average MCS 4009 At which of the following restaurants have you eaten within the past 90 days? (Check all that apply)Quarterly 2/1/2015 0 Applebee's 1 Arby's 2 Buffalo Wild Wings 3 Burger King 4 Chick fil A 5 Chili's 6 Chipotle 7 Culver's 8 Denny's 9 Dunkin' Donuts 10 Firehouse Subs 11 Five Guys Burgers and Fries 12 Jimmy John's 13 KFC 14 McDonald's 15 Moe's Southwest Grill 16 Olive Garden 17 Outback Steakhouse 18 Panda Express 19 Panera Bread 20 Qdoba 21 Red Lobster 22 Sonic 23 Starbucks 24 Subway 25 Taco Bell 26 TGI Friday's 27 Tim Hortons 28 Wendy's 29 Locally owned restaurant 30 None of the above 31 Domino's 32 Little Caesars 33 Papa John's 34 Pizza Hut 35 Local pizza shop/restaurant 36 Burger21 37 BurgerFi 38 Checkers/Rally's 39 Fatburger 40 Hardee's/Carl's Jr. 41 In-N-Out Burger 42 Shake Shack 43 Smashburger 44 Wayback Burgers 45 Whataburger MCS 123 On a scale of 1 to 5, with "1" meaning "Not At All Important" and "5" meaning "Very Important,"Quarterly how important are the3/1/2007 following services when shopping online? Flexible Return Policy 0 Not At All Important - 1 1 2 2 3 3 4 4 Very Important - 5 9000 Average 9001 Very Important/Important MCS 124 On a scale of 1 to 5, with "1" meaning "Not At All Important" and "5" meaning "Very Important,"Quarterly how important are the3/1/2007 following services when shopping online? Free Shipping 0 Not At All Important - 1 1 2 2 3 3 4 4 Very Important - 5 9000 Average 9001 Very Important/Important MCS 125 On a scale of 1 to 5, with "1" meaning "Not At All Important" and "5" meaning "Very Important,"Quarterly how important are the3/1/2007 following services when shopping online? Low Prices 0 Not At All Important - 1 1 2 2 3 3 4 4 Very Important - 5 9000 Average 9001 Very Important/Important MCS 126 On a scale of 1 to 5, with "1" meaning "Not At All Important" and "5" meaning "Very Important,"Quarterly how important are the3/1/2007 following services when shopping online? Pick up or return at store 0 Not At All Important - 1 1 2 2 3 3 4 4 Very Important - 5 9000 Average 9001 Very Important/Important MCS 127 On a scale of 1 to 5, with "1" meaning "Not At All Important" and "5" meaning "Very Important,"Quarterly how important are the3/1/2007 following services when shopping online? Toll Free "Live" Customer Service Person 0 Not At All Important - 1 1 2 2 3 3 4 4 Very Important - 5 9000 Average 9001 Very Important/Important MCS 128 On a scale of 1 to 5, with "1" meaning "Not At All Important" and "5" meaning "Very Important,"Quarterly how important are the6/1/2007 following services when shopping online? Website Easy to Use 0 Not At All Important - 1 1 2 2 3 3 4 4 Very Important - 5 9000 Average 9001 Very Important/Important MCS 129 How often do you research products online before purchasing them in person or in a store? Quarterly 3/1/2006 0 Regularly 1 Occasionally 2 Never MCS 130 Over the last 90 days, which types of products did you research online before buying them in person?Quarterly (Check all that apply)3/1/2006 0 Apparel 1 Appliances 2 Beauty Care/Cosmetics 3 Car/Truck 4 Electronics 5 Food/Groceries 6 Furniture 7 Home Decor 8 Home Improvement Items 9 House/Land 10 Jewelry/Watches 11 Medicines/Vitamins/Supplements 12 Shoes 13 Sporting Goods 14 Tires/Batteries/Auto Parts 15 Other: 16 Tires/Batteries/Auto Repair 17 Travel MCS 131 When researching products online, which website do you go to FIRST? Quarterly 3/1/2006 0 Google.com 1 Amazon.com 2 Yahoo.com 3 Walmart.com 4 eBay.com 5 ConsumerReports.org 6 MSN.com/Bing.com 7 Stores Website 8 Manufacturer's Website 9 BestBuy.com 10 Ask.com 11 Aol.com 12 Target.com 13 Sears.com 14 Overstock.com 15 BizRate.com 16 HomeDepot.com 17 CNET.com 18 Lowes.com 19 Dogpile.com 20 Other 21 No Preference 22 JCPenney.com 23 Epinions.com 24 CircuitCity.com 25 Blingo.com 26 Google.com/Froogle.com 27 PriceGrabber.com 28 iWon.com 29 QVC.com 30 MyPoints.com 31 Craigslist.org 32 Macys.com 33 NA 34 YouTube.com 35 Kohls.com 36 Reddit.com MCS 132 What website do you shop at most often for Apparel Items (i.e. clothing, shoes, accessories, etc.)?Quarterly 6/1/2007 0 JCPenney.com 1 Walmart.com 2 Kohls.com 3 eBay.com 4 Amazon.com 5 Google.com 6 Target.com 7 Macys.com 8 LandsEnd.com 9 Blair.com 10 OldNavy.com 11 WomanWithin.com 12 LLBean.com 13 Sears.com 14 Overstock.com 15 ColdwaterCreek.com 16 VictoriasSecret.com 17 Yahoo.com 18 QVC.com 19 Haband.com 20 Chadwicks.com 21 LaneBryant.com 22 AE.com/American Eagle 23 Roamans.com 24 Kmart.com 25 NewportNews.com 26 Zappos.com 27 Cabelas.com 28 Gap.com 29 EddieBauer.com 30 Forever21.com 31 Chicos.com 32 Other 33 No Preference 34 Dillards.com 35 SierraTradingPost.com 36 Eastbay.com 37 FashionBug.com 38 Talbots.com 39 KingSizeDirect.com 40 Aol.com 41 NOBODY 42 HSN.com 43 Google.com/Froogle.com 44 Aeropostale.com 45 Express.com 46 HotTopic.com 47 Nordstrom.com 48 RossStores.com 49 BananaRepublic.com 50 Nike.com 51 Hollister.com 52 Belk.com 53 Zulily.com 54 HM.com 55 J.Crew.com 56 TJMaxx.com 57 NA 58 LOFT.com 59 Wish.com 60 Torrid.com 61 Costco.com 62 Asos.com 63 MarshallsOnline.com 64 UnderArmour.com 65 DicksSportingGoods.com 66 J.Jill.com 67 UrbanOutfitters.com 68 DSW.com 69 FashionNova.com 70 FullBeauty.com 71 Catherines.com 72 Academy.com 73 NeimanMarcus.com 74 ThredUP.com 75 Poshmark.com 76 BurlingtonCoatFactory.com 77 Store's Website 78 Bealls.com 79 Bloomingdales.com 80 Etsy.com 81 JosBank.com 82 Maurices.com 83 CharlotteRusse.com 84 ChristopherandBanks.com 85 REI.com 86 Zara.com 87 Fanatics.com 88 Boscovs.com 89 FootLocker.com 90 Payless.com 91 Rue21.com 92 RalphLauren.com 93 DestinationXL.com 94 Meijer.com 95 BrooksBrothers.com 96 Goodwill.com 97 Avenue.com 98 NewYorkandCompany.com 99 ModCloth.com 100 WhiteHouseBlackMarket.com 101 SaksFifthAvenue.com 102 Hanes.com 103 RainbowShops.com 104 AliExpress.com 105 Adidas.com 106 Venus.com 107 Uniqlo.com 108 SheIn.com 109 SteinMart.com 110 StitchFix.com 111 MensWearhouse.com 112 DressBarn.com 113 Shoes.com 114 PacSun.com 115 Groupon.com 116 DuluthTrading.com 117 Levi.com 118 Zumiez.com 119 Athleta.com 120 Thrift Store Websites 121 ChildrensPlace.com 122 Facebook.com 123 Boohoo.com 124 NewBalance.com MCS 133 What website do you shop at most often for Non-Apparel Items (i.e. electronics, home décor,Quarterly etc.)? 6/1/2007 0 Amazon.com 1 Walmart.com 2 eBay.com 3 BestBuy.com 4 Target.com 5 Google.com 6 Sears.com 7 Overstock.com 8 JCPenney.com 9 HomeDepot.com 10 Yahoo.com 11 Lowes.com 12 QVC.com 13 Costco 14 Buy.com 15 Newegg.com 16 Kohls.com 17 Kmart.com 18 CircuitCity.com 19 TigerDirect.com 20 SamsClub.com 21 BedBathandBeyond.com 22 Other 23 No Preference 24 Craigslist.org 25 HSN.com 26 Stores Website 27 Dell.com 28 MSN.com 29 Aol.com 30 Google.com/Froogle.com 31 RadioShack.com 32 Frys.com 33 Macys.com 34 NA 35 Wayfair.com 36 Wish.com 37 Apple.com 38 HomeGoods.com 39 TJMaxx.com 40 Fingerhut.com 41 RossStores.com 42 Gamestop.com 43 Zulily.com 44 OldNavy.com 45 HobbyLobby.com 46 Staples.com 47 IKEA.com 48 Meijer.com 49 Gap.com 50 Kroger.com 51 AliExpress.com 52 Nike.com 53 MarshallsOnline.com 54 Microcenter.com 55 Menards.com 56 BurlingtonCoatFactory.com 57 Nordstrom.com 58 Kirklands.com MCS 143 How much of your annual income do you estimate you saved in the last 12 months (including anyQuarterly money saved towards6/1/2007 retirement, education, liquid savings, etc.)? 0 0% 1 1 to 10% 2 11 to 20% 3 21 to 50% 4 More than 50% MCS 145 Regarding your credit card debt do you... Quarterly 6/1/2008 0 Pay the balance in full each month 1 Pay a portion of the balance 2 Pay the minimum 3 I dont have a credit card(s) MCS 146 What is your average monthly household credit card debt? Quarterly 6/1/2008 0 $0 1 $1 to $2,500 2 $2,501 to $5,000 3 $5,001 to $7,500 4 $7,501 to $10,000 5 $10,001 to $12,500 6 $12,501 to $15,000 7 $15,001 to $17,500 8 $17,501 to $20,000 9 More than $20,000 MCS 147 Overall, are you using your credit card MORE than you did at this time last year for the following?Quarterly (Check all that apply)6/1/2008 0 Apparel 1 Auto Repair 2 Cable/Satellite 3 Cash Advance 4 Cell Phone/Wireless 5 Dining Out 6 Entertainment (movies, concerts, etc.) 7 Gasoline 8 Groceries 9 Health & Beauty Aids 10 Health Care (doctor, hospital, etc.) 11 Household Items 12 Insurance 13 Internet Service 14 Prescriptions 15 Utilities (electric, gas, phone, etc.) 16 Vacation Travel 17 Other (please specify): 18 Mobile Phone/Wireless MCS 148 How much of an impact do you feel the Federal Reserve meetings to set interest rates have on Quarterlyyour saving behavior? 6/1/2007 0 Great 1 Little 2 No impact 3 Dont know MCS 149 Do you think the stock market accurately reflects the strength of the economy? Quarterly 6/1/2007 0 Yes 1 No MCS 150 Which of the following do you use for banking & financial services? (Check all that apply) Quarterly 6/1/2007 0 Bank 1 Brokerage Firms 2 Check Cashing Companies 3 Credit Union 4 Insurance Companies 5 Savings & Loans MCS 151 Do you have a student loan? Quarterly 6/1/2007 0 Yes 1 No MCS 156 Do you have any of the following credit cards? (Check all that apply) Quarterly 9/1/2003 0 American Express 1 American Express - Blue 2 Diners Club 3 Discover Card 4 Master Card 5 Visa 6 Store Credit Card MCS 157 Which card do you use most often for Business Expenditures? (Choose only one) Quarterly 9/1/2003 0 American Express 1 American Express - Blue 2 Diners Club 3 Discover Card 4 Master Card 5 Visa 6 Store Credit Card 7 I don't have a Business Credit Card MCS 158 Do you use a debit card? (Regularly means routinely, as a set pattern; Occasionally means no setQuarterly pattern, as mood suits.)9/1/2004 0 Regularly 1 Occasionally 2 Never MCS 159 When you purchase the following items, what method of payment do you use most often? (ChooseQuarterly only one per item)3/1/2008 Beauty Care/Cosmetics 0 Cash 1 Check 2 Debit Card 3 American Express 4 Discover 5 Master Card 6 Visa 7 Store Credit Card 8 Mobile Payment MCS 160 When you purchase the following items, what method of payment do you use most often? (ChooseQuarterly only one per item)3/1/2008 Clothing & Accessories 0 Cash 1 Check 2 Debit Card 3 American Express 4 Discover 5 Master Card 6 Visa 7 Store Credit Card 8 Mobile Payment MCS 161 When you purchase the following items, what method of payment do you use most often? (ChooseQuarterly only one per item)3/1/2008 Dining Out 0 Cash 1 Check 2 Debit Card 3 American Express 4 Discover 5 Master Card 6 Visa 7 Store Credit Card 8 Mobile Payment MCS 162 When you purchase the following items, what method of payment do you use most often? (ChooseQuarterly only one per item)3/1/2008 Electronics 0 Cash 1 Check 2 Debit Card 3 American Express 4 Discover 5 Master Card 6 Visa 7 Store Credit Card 8 Mobile Payment MCS 163 When you purchase the following items, what method of payment do you use most often? (ChooseQuarterly only one per item)3/1/2008 Furniture/Appliances 0 Cash 1 Check 2 Debit Card 3 American Express 4 Discover 5 Master Card 6 Visa 7 Store Credit Card 8 Mobile Payment MCS 164 When you purchase the following items, what method of payment do you use most often? (ChooseQuarterly only one per item)3/1/2008 Gasoline 0 Cash 1 Check 2 Debit Card 3 American Express 4 Discover 5 Master Card 6 Visa 7 Store Credit Card 8 Mobile Payment MCS 165 When you purchase the following items, what method of payment do you use most often? (ChooseQuarterly only one per item)3/1/2008 Groceries 0 Cash 1 Check 2 Debit Card 3 American Express 4 Discover 5 Master Card 6 Visa 7 Store Credit Card 8 Mobile Payment MCS 166 When you purchase the following items, what method of payment do you use most often? (ChooseQuarterly only one per item)3/1/2008 Home Improvement Items 0 Cash 1 Check 2 Debit Card 3 American Express 4 Discover 5 Master Card 6 Visa 7 Store Credit Card 8 Mobile Payment MCS 167 When you purchase the following items, what method of payment do you use most often? (ChooseQuarterly only one per item)3/1/2008 Jewelry/Watches 0 Cash 1 Check 2 Debit Card 3 American Express 4 Discover 5 Master Card 6 Visa 7 Store Credit Card 8 Mobile Payment MCS 168 When you purchase the following items, what method of payment do you use most often? (ChooseQuarterly only one per item)3/1/2008 Medicines/Vitamins/Supplements 0 Cash 1 Check 2 Debit Card 3 American Express 4 Discover 5 Master Card 6 Visa 7 Store Credit Card 8 Mobile Payment MCS 169 When you purchase the following items, what method of payment do you use most often? (ChooseQuarterly only one per item)3/1/2008 Tires/Batteries/Auto Repair 0 Cash 1 Check 2 Debit Card 3 American Express 4 Discover 5 Master Card 6 Visa 7 Store Credit Card 8 Mobile Payment MCS 170 When you purchase the following items, what method of payment do you use most often? (ChooseQuarterly only one per item)3/1/2008 Travel 0 Cash 1 Check 2 Debit Card 3 American Express 4 Discover 5 Master Card 6 Visa 7 Store Credit Card 8 Mobile Payment MCS 171 What would motivate you to use a Credit Card more? (Check all that apply) Quarterly 9/1/2003 0 Lower interest 1 Discounts 2 Cash back 3 Airline Miles 4 Free Shipping 5 Rewards/Points programs MCS 202 What is the make of the car, truck or SUV you drive most often? Monthly 1/1/2003 0 Do not own a car, truck or SUV 1 Acura 2 Audi 3 BMW 4 Buick 5 Cadillac 6 Chevrolet 7 Chrysler/Plymouth 8 Daewoo 9 Dodge 10 Ford 11 GMC 12 Honda 13 Hummer 14 Hyundai 15 Infiniti 16 Isuzu 17 Jaguar 18 Jeep 19 Kia 20 Land Rover 21 Lexus 22 Lincoln 23 Mazda 24 Mercedes-Benz 25 Mercury 26 Mitsubishi 27 Nissan 28 Oldsmobile 29 Peugeot 30 Pontiac 31 Porsche 32 Saab 33 Saturn 34 Scion 35 Smart Fortwo (Smart Car) 36 Subaru 37 Suzuki 38 Toyota 39 Volkswagen 40 Volvo 41 Other not listed 42 Ferrari 43 Fiat MCS 203 What type of vehicle is it (car, truck or SUV you drive most often)? Monthly 6/1/2006 0 Car 1 Truck 2 Mini-Van 3 SUV 4 Cross-Over (A cross between a SUV and a Car) 5 Hybrid 6 All Electric MCS 204 Are you planning on buying/leasing a car/truck within the next 6 months? Monthly 12/1/2003 0 Yes 1 No, I bought/leased within the last six months 2 No MCS 205 Will you purchase/lease a: Monthly 12/1/2003 0 New vehicle 1 Used vehicle 2 Not sure MCS 206 Which type of vehicle are you considering? (Check all that apply) Monthly 12/1/2003 0 Car 1 Truck 2 Mini-Van 3 SUV 4 Cross-Over (A cross between a SUV and a Car) 5 Hybrid 6 All Electric MCS 207 What make of vehicle are you considering? (1st Choice) Monthly 1/1/2004 0 Acura 1 Audi 2 BMW 3 Buick 4 Cadillac 5 Chevrolet 6 Chrysler/Plymouth 7 Daewoo 8 Dodge 9 Ford 10 GMC 11 Honda 12 Hummer 13 Hyundai 14 Infiniti 15 Isuzu 16 Jaguar 17 Jeep 18 Kia 19 Land Rover 20 Lexus 21 Lincoln 22 Mazda 23 Mercedes-Benz 24 Mercury 25 Mitsubishi 26 Nissan 27 Oldsmobile 28 Peugeot 29 Pontiac 30 Porsche 31 Saab 32 Saturn 33 Scion 34 Smart Fortwo (Smart Car) 35 Subaru 36 Suzuki 37 Toyota 38 Volkswagen 39 Volvo 40 Other not listed 41 Not sure 42 Ferrari 43 Fiat MCS 208 What make of vehicle are you considering? (2nd Choice) Monthly 1/1/2004 0 Acura 1 Audi 2 BMW 3 Buick 4 Cadillac 5 Chevrolet 6 Chrysler/Plymouth 7 Daewoo 8 Dodge 9 Ford 10 GMC 11 Honda 12 Hummer 13 Hyundai 14 Infiniti 15 Isuzu 16 Jaguar 17 Jeep 18 Kia 19 Land Rover 20 Lexus 21 Lincoln 22 Mazda 23 Mercedes-Benz 24 Mercury 25 Mitsubishi 26 Nissan 27 Oldsmobile 28 Peugeot 29 Pontiac 30 Porsche 31 Saab 32 Saturn 33 Scion 34 Smart Fortwo (Smart Car) 35 Subaru 36 Suzuki 37 Toyota 38 Volkswagen 39 Volvo 40 Other not listed 41 Not sure 42 Ferrari 43 Fiat MCS 209 What is your price range? Monthly 12/1/2003 0 Less than $10,000 1 $10,001 to $15,000 2 $15,001 to $20,000 3 $20,001 to $25,000 4 $25,001 to $30,000 5 $30,001 to $40,000 6 Over $40,000 9000 Average MCS 210 Did you purchase/lease a: Monthly 12/1/2003 0 New vehicle 1 Used vehicle MCS 212 Which type of vehicle did you purchase/lease? Monthly 12/1/2003 0 Car 1 Truck 2 Mini-Van 3 SUV 4 Cross-Over (A cross between a SUV and a Car) 5 Hybrid 6 All Electric MCS 213 What make of vehicle did you purchase/lease? Monthly 1/1/2004 0 Acura 1 Audi 2 BMW 3 Buick 4 Cadillac 5 Chevrolet 6 Chrysler/Plymouth 7 Daewoo 8 Dodge 9 Ford 10 GMC 11 Honda 12 Hummer 13 Hyundai 14 Infiniti 15 Isuzu 16 Jaguar 17 Jeep 18 Kia 19 Land Rover 20 Lexus 21 Lincoln 22 Mazda 23 Mercedes-Benz 24 Mercury 25 Mitsubishi 26 Nissan 27 Oldsmobile 28 Peugeot 29 Pontiac 30 Porsche 31 Saab 32 Saturn 33 Scion 34 Smart Fortwo (Smart Car) 35 Subaru 36 Suzuki 37 Toyota 38 Volkswagen 39 Volvo 40 Other not listed 41 Ferrari 42 Fiat MCS 214 What was the cost? Monthly 12/1/2003 0 Less than $10,000 1 $10,001 to $15,000 2 $15,001 to $20,000 3 $20,001 to $25,000 4 $25,001 to $30,000 5 $30,001 to $40,000 6 Over $40,000 9000 Average MCS 215 Which of the following motivated you to get a new vehicle? Monthly 12/1/2003 0 Financing deals/incentives were too good to pass up 1 My lease was up 2 My old car had high mileage 3 My old car was always in the repair shop 4 I was tired of my old car, I wanted something new 5 I wanted a vehicle with new "tech toys" (GPS, DVD, etc.) 6 I wanted a vehicle with better gas mileage 7 I wanted a vehicle with better safety features 8 I like the style of the new models 9 My significant other wanted a new car 10 Needed another car for my family 11 My old car "died" 12 Needed more room 13 Car came packaged with Satellite Radio 14 Other: 15 Car came packaged with internet connectivity 16 Driver Assistance Package MCS 3934 How likely are automotive recalls to impact your consideration of a particular vehicle make or model?Monthly Please tell us on5/1/2014 a scale of 1 ("Very Unlikely") to 5 ("Very Likely"). 0 1 - Very Unlikely 1 2 - Somewhat Unlikely 2 3 - Neutral 3 4 - Somewhat Likely 4 5 - Very Likely MCS 336 Do you purchase Organic Products? (Regularly is defined as routinely, as a set pattern and OccasionallyQuarterly means not a set8/1/2007 pattern, as the mood suits.) 0 Regularly 1 Occasionally 2 Never MCS 337 Which of the following Organic Products do you purchase? (Check all that apply) Quarterly 8/1/2007 0 Apparel 1 Baby Foods 2 Baking Goods 3 Breads 4 Cereals 5 Coffee & Teas 6 Dairy Products 7 Health & Beauty Aids 8 Household Cleaning Supplies 9 Juices 10 Linens 11 Meat & Poultry 12 Paper, Plastic & Household Goods 13 Peanut Butter/Jams/Jellies 14 Pet Foods 15 Produce 16 Snack Foods 17 Vitamins/Supplements 18 Other (please specify): MCS 338 Where do you shop most often for Organic Products? (Store Type) Quarterly 8/1/2007 0 Grocery Store 1 Discount Store 2 Convenience Store 3 Drugstore 4 Membership Warehouse 5 Internet 6 Other 7 No Preference MCS 340 Where do you shop most often for Organic Products? Quarterly 8/1/2007 0 WalMart 1 Whole Foods 2 Kroger 3 Trader Joe 4 Publix 5 Safeway 6 Farmers Market 7 Meijer 8 HEB 9 Wegmans 10 Shoprite 11 Giant Eagle 12 Stop 'n Shop 13 Giant 14 Costco 15 Fred Meyer 16 Albertsons 17 Hyvee 18 Fry's 19 Jewel 20 Food Lion 21 Ralphs 22 Harris Teeter 23 Sprouts 24 Price Chopper 25 Hannaford 26 Winn Dixie 27 Smith Foods 28 King Sooper 29 Cub Food 30 Pick 'n Save 31 Vons 32 Tops 33 Target 34 Henry's 35 Pathmark 36 Shaws 37 Other 38 No Preference 39 The Fresh Market 40 Sam's Club 41 Ingles 42 Raleys 43 Wild Oats 44 Sunflower Farmers Market 45 Fresh & Easy 46 47 Online/Internet 48 Aldi 49 Food4less 50 Winco 51 BJs 52 Dillon 53 MarketBasket 54 Amazon 55 Fresh Thyme 56 Woodmans MCS 342 Do you feel that there is "too much month at the end of your paycheck"? Quarterly 8/1/2006 0 All the Time 1 Most of the Time 2 Sometimes 3 Never MCS 343 Regarding your personal financial situation, compared to this time last year, are you... Quarterly 8/1/2006 0 Better off 1 Same 2 Worse off MCS 344 How much of your annual income do you estimate you will save this year (including any moneyQuarterly saved towards retirement,2/1/2009 education, liquid savings, etc.)? 0 0% 1 1 to 10% 2 11 to 20% 3 21 to 50% 4 More than 50% MCS 345 How often do you receive a paycheck? Quarterly 5/1/2009 0 Weekly 1 Bi-weekly (26 paychecks a year) 2 Twice a month (24 paychecks a year) 3 Once a month 4 Once a quarter (every 3 months) 5 Other 6 Dont work/doesn't apply MCS 347 Regarding your health, which of the following are you doing? (Check all that apply) Quarterly 8/1/2003 0 Watching Calorie intake 1 Watching Fat intake 2 Watching Salt/Sodium intake 3 Watching Carbohydrate intake 4 Exercising regularly (at least 3 times a week) 5 Buying More Organic Foods 6 None of the above 7 Buying More Meatless Products, Foods, or Meals 8 Buying More Gluten Free Products 9 Buying More Non-GMO Foods 10 Trying to Quit Smoking MCS 442 Regarding your personal wealth situation, which of the following statements best suits your feelings?Quarterly 7/1/2008 0 I feel more wealthy than I did last year at this time 1 I feel I have the same wealth as I did last year at this time 2 I feel less wealthy than I did last year at this time MCS 1801 Where do you buy your gasoline most often? Quarterly 7/1/2005 0 ExxonMobil 1 Shell 2 BP Amoco 3 CITGO 4 Chevron 5 Speedway 6 WalMart 7 Costco 8 Hess 9 Sam's Club 10 ARCO 11 Sunoco 12 Kroger 13 RaceTrac 14 QuikTrip 15 Conoco 16 Sheetz 17 Texaco 18 Casey's 19 Diamond Shamrock 20 Murphy USA 21 Wawa 22 Safeway 23 Phillips 66 24 Marathon 25 Union 76 26 BJ's 27 Circle K 28 7 Eleven 29 Meijer 30 Other 31 No Preference 32 Mobil Mart 33 Valero 34 GetGo 35 Kwik Trip 36 Cumberland Farms 37 Fred Meyer 38 Holiday Food Stores 39 Fry's 40 King Sooper 41 Smith Foods 42 AM PM 43 Irving 44 Giant 45 Hyvee 46 Maverik 47 SuperAmerica 48 HEB 49 Stop & Shop 50 Thorntons 51 Turkey Hill 52 MAPCO 53 Delta 54 Gulf 55 Kum & Go 56 Amazon 57 Royal Farms MCS 3231 What store do you feel carries the healthiest selection of food? [write-in] Quarterly 2/1/2011 0 Whole Foods 1 Walmart 2 Kroger 3 Trader Joe's 4 Publix 5 Wegmans 6 Meijer 7 Safeway 8 HEB 9 Giant Eagle 10 Giant 11 Shoprite 12 Hyvee 13 Stop & Shop 14 Sprouts 15 The Fresh Market 16 Costco 17 Jewel 18 Hannaford 19 Farmer's Market 20 Harris Teeter 21 Fred Meyer 22 Food Lion 23 Albertsons 24 Henry's 25 Target 26 Aldi 27 Cub Food 28 Winn Dixie 29 Sam's Club 30 Woodmans 31 Sunflower Farmers Market 32 Schnucks 33 Fresh & Easy 34 Martins 35 Earth Fare 36 Price Chopper 37 Vons 38 Raleys 39 Dillon 40 Shaws 41 Fry's 42 Other 43 No Preference 44 Winco 45 Pick 'n Save 46 Weis 47 Ingles 48 Smith Foods 49 Food4less 50 Ralphs 51 52 Fareway 53 Commissary 54 Pathmark 55 King Sooper 56 Tops 57 Bi Lo 58 Save a Lot 59 Foodcity 60 Stater Brothers 61 MarketBasket 62 BJs 63 Fresh Thyme 64 Amazon 65 Mariano's MCS 3232 What store do you feel carries the healthiest selection of food? [ Format] Quarterly 2/1/2011 0 Grocery Store 1 Discount Store 2 Convenience Store 3 Drugstore 4 Membership Warehouse 5 Internet 6 Other 7 No Preference MCS 3486 The Declaration of Independence states that all Americans are entitled certain unalienable rightsMonthly including Life, Liberty2/1/2012 and the pursuit of Happiness. On a scale of 1-5 with 1 being "Totally Unhappy" and 5 being "Totally Happy," how would you rate your happiness level on each of the following? Your health 0 1 - Totally Unhappy 1 2 - Unhappy 2 3 - Neutral 3 4 - Happy 4 5 - Totally Happy 9000 Happy/Totally Happy MCS 3487 The Declaration of Independence states that all Americans are entitled certain unalienable rightsMonthly including Life, Liberty2/1/2012 and the pursuit of Happiness. On a scale of 1-5 with 1 being "Totally Unhappy" and 5 being "Totally Happy," how would you rate your happiness level on each of the following? Your relationships with family 0 1 - Totally Unhappy 1 2 - Unhappy 2 3 - Neutral 3 4 - Happy 4 5 - Totally Happy 9000 Happy/Totally Happy MCS 3488 The Declaration of Independence states that all Americans are entitled certain unalienable rightsMonthly including Life, Liberty2/1/2012 and the pursuit of Happiness. On a scale of 1-5 with 1 being "Totally Unhappy" and 5 being "Totally Happy," how would you rate your happiness level on each of the following? Your relationships with friends 0 1 - Totally Unhappy 1 2 - Unhappy 2 3 - Neutral 3 4 - Happy 4 5 - Totally Happy 9000 Happy/Totally Happy MCS 3489 The Declaration of Independence states that all Americans are entitled certain unalienable rightsMonthly including Life, Liberty2/1/2012 and the pursuit of Happiness. On a scale of 1-5 with 1 being "Totally Unhappy" and 5 being "Totally Happy," how would you rate your happiness level on each of the following? Your love life 0 1 - Totally Unhappy 1 2 - Unhappy 2 3 - Neutral 3 4 - Happy 4 5 - Totally Happy 9000 Happy/Totally Happy MCS 3490 The Declaration of Independence states that all Americans are entitled certain unalienable rightsMonthly including Life, Liberty2/1/2012 and the pursuit of Happiness. On a scale of 1-5 with 1 being "Totally Unhappy" and 5 being "Totally Happy," how would you rate your happiness level on each of the following? Your home life 0 1 - Totally Unhappy 1 2 - Unhappy 2 3 - Neutral 3 4 - Happy 4 5 - Totally Happy 9000 Happy/Totally Happy MCS 3491 The Declaration of Independence states that all Americans are entitled certain unalienable rightsMonthly including Life, Liberty2/1/2012 and the pursuit of Happiness. On a scale of 1-5 with 1 being "Totally Unhappy" and 5 being "Totally Happy," how would you rate your happiness level on each of the following? Your religion/faith 0 1 - Totally Unhappy 1 2 - Unhappy 2 3 - Neutral 3 4 - Happy 4 5 - Totally Happy 9000 Happy/Totally Happy MCS 3492 The Declaration of Independence states that all Americans are entitled certain unalienable rightsMonthly including Life, Liberty2/1/2012 and the pursuit of Happiness. On a scale of 1-5 with 1 being "Totally Unhappy" and 5 being "Totally Happy," how would you rate your happiness level on each of the following? Your work life 0 1 - Totally Unhappy 1 2 - Unhappy 2 3 - Neutral 3 4 - Happy 4 5 - Totally Happy 9000 Happy/Totally Happy MCS 3493 The Declaration of Independence states that all Americans are entitled certain unalienable rightsMonthly including Life, Liberty2/1/2012 and the pursuit of Happiness. On a scale of 1-5 with 1 being "Totally Unhappy" and 5 being "Totally Happy," how would you rate your happiness level on each of the following? Your house/Apartment/Condo 0 1 - Totally Unhappy 1 2 - Unhappy 2 3 - Neutral 3 4 - Happy 4 5 - Totally Happy 9000 Happy/Totally Happy MCS 3494 The Declaration of Independence states that all Americans are entitled certain unalienable rightsMonthly including Life, Liberty2/1/2012 and the pursuit of Happiness. On a scale of 1-5 with 1 being "Totally Unhappy" and 5 being "Totally Happy," how would you rate your happiness level on each of the following? Your neighborhood 0 1 - Totally Unhappy 1 2 - Unhappy 2 3 - Neutral 3 4 - Happy 4 5 - Totally Happy 9000 Happy/Totally Happy MCS 3495 The Declaration of Independence states that all Americans are entitled certain unalienable rightsMonthly including Life, Liberty2/1/2012 and the pursuit of Happiness. On a scale of 1-5 with 1 being "Totally Unhappy" and 5 being "Totally Happy," how would you rate your happiness level on each of the following? Your government 0 1 - Totally Unhappy 1 2 - Unhappy 2 3 - Neutral 3 4 - Happy 4 5 - Totally Happy 9000 Happy/Totally Happy MCS 3556 Pet Food & Supplies Quarterly 6/1/2012 0 Cash 1 Check 2 Debit Card 3 American Express 4 Discover 5 MasterCard 6 Visa 7 Store Credit Card 8 Mobile Payment MCS 3560 Which of the following retailers have you shopped in the past 90 days? (Check all that apply) Quarterly 7/1/2012 0 Amazon.com 1 Best Buy 2 JC Penney 3 Kohl's 4 Macy's 5 Target 6 Walmart 7 None of the Above 8 Home Depot 9 Lowe's 10 Sears MCS 3562 How likely is it that you would recommend the following retailer(s) to a friend or colleague? BestQuarterly Buy 7/1/2012 0 0 - Not At All Likely 1 1 2 2 3 3 4 4 5 5 6 6 7 7 8 8 9 9 10 10 - Extremely Likely 9000 Net Promoter Score 9001 % Detractor 9002 % Passive 9003 % Promoter MCS 3563 How likely is it that you would recommend the following retailer(s) to a friend or colleague? JC QuarterlyPenney 7/1/2012 0 0 - Not At All Likely 1 1 2 2 3 3 4 4 5 5 6 6 7 7 8 8 9 9 10 10 - Extremely Likely 9000 Net Promoter Score 9001 % Detractor 9002 % Passive 9003 % Promoter MCS 3564 How likely is it that you would recommend the following retailer(s) to a friend or colleague? Kohl'sQuarterly 7/1/2012 0 0 - Not At All Likely 1 1 2 2 3 3 4 4 5 5 6 6 7 7 8 8 9 9 10 10 - Extremely Likely 9000 Net Promoter Score 9001 % Detractor 9002 % Passive 9003 % Promoter MCS 3565 How likely is it that you would recommend the following retailer(s) to a friend or colleague? Macy'sQuarterly 7/1/2012 0 0 - Not At All Likely 1 1 2 2 3 3 4 4 5 5 6 6 7 7 8 8 9 9 10 10 - Extremely Likely 9000 Net Promoter Score 9001 % Detractor 9002 % Passive 9003 % Promoter MCS 3566 How likely is it that you would recommend the following retailer(s) to a friend or colleague? TargetQuarterly 7/1/2012 0 0 - Not At All Likely 1 1 2 2 3 3 4 4 5 5 6 6 7 7 8 8 9 9 10 10 - Extremely Likely 9000 Net Promoter Score 9001 % Detractor 9002 % Passive 9003 % Promoter MCS 3567 How likely is it that you would recommend the following retailer(s) to a friend or colleague? WalmartQuarterly 7/1/2012 0 0 - Not At All Likely 1 1 2 2 3 3 4 4 5 5 6 6 7 7 8 8 9 9 10 10 - Extremely Likely 9000 Net Promoter Score 9001 % Detractor 9002 % Passive 9003 % Promoter MCS 3619 Which of the following best describes your shopping habits? (Choose only one) Quarterly 9/1/2012 0 I prefer to shop at malls more than free-standing stores. 1 I prefer to shop at free-standing stores more than malls. 2 I shop equally at free-standing stores and malls. MCS 3620 Why do you prefer to shop at malls over free-standing stores? (Check all that apply) Quarterly 9/1/2012 0 I like to shop at department stores (e.g. Sears, Macy's, JC Penney) and most of them can be found in malls. 1 I like to shop at specialty stores (e.g. Gap, Foot Locker, Bath & Body Works) and most of them can be found in malls. 2 The convenience of one-stop shopping (i.e. several stores in one location). 3 Most name brand products can be found in malls. 4 My favorite stores are located in malls. 5 Dining options are available. 6 Makes comparison shopping easier/more convenient. 7 Other (please specify) MCS 3621 Why do you prefer to shop at free-standing stores over malls? (Check all that apply) Quarterly 9/1/2012 0 I get better prices at free-standing stores. 1 They are in more convenient locations. 2 I can buy several different types of products in one store (e.g. groceries, home goods, health and beauty products, apparel, etc.) 3 My favorite stores are free-standing stores. 4 Free-standing stores are less of a hassle than malls with better parking, less traffic, and fewer people. 5 Other (please specify) MCS 3681 When you purchase the following items what method of payment do you use most often? (ChooseQuarterly only one per item)12/1/2012 Office Supplies 0 Cash 1 Check 2 Debit Card 3 American Express 4 Discover 5 MasterCard 6 Visa 7 Store Credit Card 8 Mobile Payment MCS 3682 When you purchase the following items what method of payment do you use most often? (ChooseQuarterly only one per item)12/1/2012 Sporting Goods & Exercise Equipment 0 Cash 1 Check 2 Debit Card 3 American Express 4 Discover 5 MasterCard 6 Visa 7 Store Credit Card 8 Mobile Payment MCS 3797 How concerned are you about the privacy of your personal identity (i.e. name, zip code, age, etc.)Quarterly when shopping... In a8/1/2013 store? 0 1 - Not at All Concerned 1 2 - Not Very Concerned 2 3 - Neutral 3 4 - Somewhat Concerned 4 5 - Very Concerned MCS 3798 Online? Quarterly 8/1/2013 0 1 - Not at All Concerned 1 2 - Not Very Concerned 2 3 - Neutral 3 4 - Somewhat Concerned 4 5 - Very Concerned MCS 3799 When shopping in a store, how likely are you to give out personal information, such as phone numberQuarterly or email, at the register8/1/2013 when a store associate asks? 0 1 - Not at All Likely 1 2 - Not Very Likely 2 3 - Neutral 3 4 - Somewhat Likely 4 5 - Very Likely MCS 3800 How do you feel about retailers who have technology in place that permits them to monitor theQuarterly general movement of 8/1/2013shoppers around their store in order to better customize their layouts, offerings, and the distribution of discounts and coupons? 0 1 - Strongly Disapprove 1 2 - Somewhat Disapprove 2 3 - Neutral 3 4 - Somewhat Approve 4 5 - Strongly Approve MCS 3812 When thinking about buying Appliances, what BRAND would you consider first? [write-in] Quarterly 9/1/2013 0 Kenmore 1 GE 2 Whirlpool 3 Maytag 4 LG 5 Samsung 6 KitchenAid 7 Frigidaire 8 Black & Decker 9 Amana 10 Bosch 11 Other 12 No Preference 13 Westinghouse 14 Cuisinart 15 Hamilton Beach 16 Viking 17 Wolf MCS 3852 Do you have health insurance? (Choose one) Quarterly 1/1/2014 0 Yes, through my employer's plan 1 Yes, through a family member's plan (spouse, parent, etc.) 2 Yes, directly with an insurance company 3 Yes, through a government plan (e.g. Medicare, Medicaid, etc.) 4 No MCS 3853 What is the name of your primary health insurance provider? [write-in] Quarterly 1/1/2014 0 Blue Cross Blue Shield 1 Medicare 2 United Healthcare 3 Aetna 4 Cigna 5 Anthem Blue Cross Blue Shield 6 Humana 7 Kaiser Permanente 8 Medicaid 9 TRICARE 10 Highmark 11 Coventry 12 Health Net 13 VA Health Care 14 AARP 15 Horizon 16 Empire 17 Medical Mutual 18 Other 19 No Preference 20 HealthPartners 21 Medica 22 UPMC 23 CareFirst 24 GEHA 25 WellCare 26 Regence 27 Florida Blue 28 Emblem Health 29 Molina 30 Assurant 31 Tufts Health Plan 32 Priority Health 33 UMR 34 CareSource 35 Fidelis Care 36 Ambetter Health 37 MetLife 38 Amerigroup 39 Health First 40 Geisinger 41 MVP 42 Excellus BlueCross BlueShield 43 Triple S MCS 3867 Which of the following do you use most often? (Choose only one) Quarterly 1/1/2014 0 Smartphone 1 Cell Phone/Feature Phone (non-Smartphone) 2 None of the Above MCS 3868 What is your average mobile phone bill per month? Quarterly 1/1/2014 0 $1-$10 1 $11-$20 2 $21-$30 3 $31-$40 4 $41-$50 5 $51-$60 6 $61-$70 7 $71-$80 8 $81-$90 9 $91-$100 10 $101-$125 11 $126-$150 12 $151-$175 13 $176-$200 14 $201-$225 15 $226-$250 16 $251 or more 9000 Average MCS 3869 Which statement best describes your current mobile phone service? Quarterly 1/1/2014 0 Contract plan with a monthly bill 1 Prepaid service where you pay for the minutes you use 2 Monthly plan with no contract where you pay at the beginning of each month MCS 3870 Which mobile phone services would you be willing to consider in the future? (Check all that apply)Quarterly 1/1/2014 0 Contract plan with a monthly bill 1 Prepaid service where you pay for the minutes you use 2 Monthly plan with no contract where you pay at the beginning of each month MCS 3871 What is the name of the company who provides your mobile phone service? Quarterly 1/1/2014 0 Alltel Wireless 1 AT&T Wireless 2 Boost Mobile 3 Cellular One 4 CenturyLink 5 Cincinnati Bell Wireless 6 Consumer Cellular 7 Cricket 8 GreatCall/Jitterbug 9 MetroPCS 10 Republic Wireless 11 Revol Wireless 12 Sprint Nextel 13 T-Mobile USA 14 TracFone 15 U.S. Cellular 16 Verizon Wireless 17 Virgin Mobile 18 Walmart Family Mobile 19 Other (please specify) 20 Spectrum 21 Straight Talk 22 Xfinity Mobile MCS 3873 Have you switched mobile phone service providers in the past year? Quarterly 1/1/2014 0 Yes 1 No MCS 3874 What is the name of the company that previously provided your mobile phone service? Quarterly 1/1/2014 0 Alltel Wireless 1 AT&T Wireless 2 Boost Mobile 3 Cellular One 4 CenturyLink 5 Cincinnati Bell Wireless 6 Consumer Cellular 7 Cricket 8 GreatCall/Jitterbug 9 MetroPCS 10 Republic Wireless 11 Revol Wireless 12 Sprint Nextel 13 T-Mobile USA 14 TracFone 15 U.S. Cellular 16 Verizon Wireless 17 Virgin Mobile 18 Walmart Family Mobile 19 Other (please specify) 20 Spectrum 21 Straight Talk 22 Xfinity Mobile MCS 3875 What is the BRAND name of your Smartphone? Quarterly 1/1/2014 0 Apple 1 BlackBerry 2 Google 3 HTC 4 Huawei 5 LG 6 Motorola 7 Nokia 8 Samsung 9 Sony 10 Other (please specify) 11 ZTE 12 Amazon MCS 3877 What OPERATING SYSTEM is used by your Smartphone? Quarterly 1/1/2014 0 Apple iOS 1 Android 2 BlackBerry 3 Windows 4 Amazon Fire OS MCS 3879 Do you use your Smartphone for any of the following activities? (Check all that apply) Quarterly 1/1/2014 0 Banking 1 Business/work 2 Browsing or looking for a product/service 3 Comparison shopping/Checking prices 4 Locating a store or store hours 5 Making a purchase 6 Reading customer reviews 7 Writing a customer review 8 Receiving text messages with special offers 9 Redeeming/Scanning coupons while at checkout 10 Researching specific products 11 Scanning a QR code 12 None of the above 13 Reading free content articles (i.e. no paid subscription required) 14 Reading a paid magazine/newspaper subscription 15 Paying for a transaction at a store check-out counter (i.e. mobile payment, mobile wallet, etc.) 16 Making person-to-person/friend-to-friend money transfers (i.e. via Venmo, Zelle, etc.) 17 Watching free videos (i.e. no paid subscription required) 18 Watching paid videos MCS 3880 Which of the following price comparison apps do you use on your Smartphone? (Check all that Quarterlyapply) 1/1/2014 0 Amazon Price Check 1 PriceGrabber 2 RedLaser 3 Other 4 None of the Above MCS 3881 Which of the following best describes how you use your Smartphone? Quarterly 1/1/2014 0 I use my smartphone for basic functions (call, text, email) 1 I use my smartphone for basic functions and some applications (weather, GPS, social media - e.g. Facebook, Twitter, etc.) 2 I use my smartphone for all the functions - it's my life. MCS 3882 Are you planning on getting a new mobile phone (Cell Phone or Smartphone) or switching providers...Quarterly 1/1/2014 0 In the next 3 months 1 In the next 3-6 months 2 In the next 6-12 months 3 Not planning on getting a new mobile phone or switching providers MCS 3883 Which of the following service provider(s) are you considering for your new mobile phone? (CheckQuarterly all that apply) 1/1/2014 0 Alltel Wireless 1 AT&T Wireless 2 Boost Mobile 3 Cellular One 4 CenturyLink 5 Cincinnati Bell Wireless 6 Consumer Cellular 7 Cricket 8 GreatCall/Jitterbug 9 MetroPCS 10 Republic Wireless 11 Revol Wireless 12 Sprint Nextel 13 T-Mobile USA 14 TracFone 15 U.S. Cellular 16 Verizon Wireless 17 Virgin Mobile 18 Walmart Family Mobile 19 Other Service Provider 20 Not planning to switch service providers 21 Spectrum 22 Straight Talk 23 Xfinity Mobile MCS 3885 Why are you considering switching mobile phone service providers? I want better... (Check all thatQuarterly apply) 1/1/2014 0 Coverage 1 Customer Service 2 Free Minutes' Plan 3 Handset Variety 4 Internet/Web Access 5 Music Downloads 6 Plan Options 7 Pricing/Value 8 Reliability (Fewer dropped calls) 9 Service 10 Technology 11 Text Messaging Plans 12 Video Services 13 Other (please specify) 14 Data Plan MCS 3886 Which of the following mobile phones are you considering? (Check all that apply) Quarterly 1/1/2014 0 Smartphone 1 Cell Phone/Feature Phone (non-Smartphone) MCS 3887 Which of the following Smartphones are you considering purchasing? (Check all that apply) Quarterly 1/1/2014 0 Apple 1 Samsung 2 HTC 3 Nokia 4 Google 5 Motorola 6 BlackBerry 7 Other (please specify) 8 ZTE 9 Amazon 10 Huawei 11 LG 12 Sony MCS 3888 Which of the following Operating Systems are you considering? (Check all that apply) Quarterly 1/1/2014 0 Apple iOS 1 Android 2 BlackBerry 3 Windows 4 Amazon Fire OS MCS 3889 Do you use a Tablet device? Quarterly 1/1/2014 0 Yes 1 No MCS 3890 What is the BRAND name of the Tablet device you use most often? Quarterly 1/1/2014 0 Acer 1 Amazon 2 Apple 3 Archos 4 Asus 5 Barnes & 6 BlackBerry 7 Coby 8 Dell 9 Google 10 HP 11 Kobo 12 Lenovo 13 LG 14 Microsoft 15 Nokia 16 Panasonic 17 Samsung 18 Sony 19 Toshiba 20 VIZIO 21 Other (please specify) MCS 3891 Do you use your Tablet for any of the following activities? (Check all that apply) Quarterly 1/1/2014 0 Banking 1 Business/work 2 Browsing or looking for a product/service 3 Comparison shopping/Checking prices 4 Locating a store or store hours 5 Making a purchase 6 Reading customer reviews 7 Writing a customer review 8 Receiving text messages with special offers 9 Redeeming/Scanning coupons while at checkout 10 Researching specific products 11 Scanning a QR code 12 None of the above 13 Reading free content articles (i.e. no paid subscription required) 14 Reading a paid magazine/newspaper subscription 15 Paying for a transaction at a store check-out counter (i.e. mobile payment, mobile wallet, etc.) 16 Making person-to-person/friend-to-friend money transfers (i.e. via Venmo, Zelle, etc.) 17 Watching free videos (i.e. no paid subscription required) 18 Watching paid videos MCS 3892 Which of the following price comparison apps do you use on your Tablet? (Check all that apply)Quarterly 1/1/2014 0 Amazon Price Check 1 PriceGrabber 2 RedLaser 3 Other 4 None of the Above MCS 3894 Which of the following privacy/security issues concern you regarding your Smartphone and/or QuarterlyTablet? (Check all that apply)1/1/2014 0 My location being tracked 1 My online behavior being tracked 2 Someone accessing my personal information 3 Someone accessing my financial data 4 Other (please specify) MCS 3903 Please rate your level of confidence in your personal and financial security when making the followingQuarterly credit card purchases3/1/2014 on a scale of 1 ("Not at All Confident") to 5 ("Very Confident"): American Express 0 1 - Not at All Confident 1 2 - Not Very Confident 2 3 - Neutral 3 4 - Somewhat Confident 4 5 - Very Confident MCS 3904 Please rate your level of confidence in your personal and financial security when making the followingQuarterly credit card purchases3/1/2014 on a scale of 1 ("Not at All Confident") to 5 ("Very Confident"): American Express - Blue 0 1 - Not at All Confident 1 2 - Not Very Confident 2 3 - Neutral 3 4 - Somewhat Confident 4 5 - Very Confident MCS 3906 Please rate your level of confidence in your personal and financial security when making the followingQuarterly credit card purchases3/1/2014 on a scale of 1 ("Not at All Confident") to 5 ("Very Confident"): Discover Card 0 1 - Not at All Confident 1 2 - Not Very Confident 2 3 - Neutral 3 4 - Somewhat Confident 4 5 - Very Confident MCS 3907 Please rate your level of confidence in your personal and financial security when making the followingQuarterly credit card purchases3/1/2014 on a scale of 1 ("Not at All Confident") to 5 ("Very Confident"): Master Card 0 1 - Not at All Confident 1 2 - Not Very Confident 2 3 - Neutral 3 4 - Somewhat Confident 4 5 - Very Confident MCS 3908 Please rate your level of confidence in your personal and financial security when making the followingQuarterly credit card purchases3/1/2014 on a scale of 1 ("Not at All Confident") to 5 ("Very Confident"): Visa 0 1 - Not at All Confident 1 2 - Not Very Confident 2 3 - Neutral 3 4 - Somewhat Confident 4 5 - Very Confident MCS 3909 Please rate your level of confidence in your personal and financial security when making the followingQuarterly credit card purchases3/1/2014 on a scale of 1 ("Not at All Confident") to 5 ("Very Confident"): Store Credit Card 0 1 - Not at All Confident 1 2 - Not Very Confident 2 3 - Neutral 3 4 - Somewhat Confident 4 5 - Very Confident MCS 3910 Please rate your level of confidence in your personal and financial security when making the followingQuarterly credit card purchases3/1/2014 on a scale of 1 ("Not at All Confident") to 5 ("Very Confident"): PayPal 0 1 - Not at All Confident 1 2 - Not Very Confident 2 3 - Neutral 3 4 - Somewhat Confident 4 5 - Very Confident MCS 3911 What is the name of the financial institution that you use MOST OFTEN? [write-in] Quarterly 3/1/2014 0 Bank of America 1 Chase Bank 2 Wells Fargo 3 PNC Bank 4 US Bank 5 TD Bank 6 Citibank 7 USAA 8 SunTrust 9 BB&T 10 Regions Bank 11 Capital One 12 Citizens Bank 13 Fifth Third Bank 14 Navy Federal Credit Union 15 M&T Bank 16 Huntington National Bank 17 First National Bank 18 Community Bank 19 Key Bank 20 TCF Bank 21 State Employees' Credit Union 22 Commerce Bank 23 BBVA Compass 24 FirstBank 25 Charter One Bank 26 Fidelity 27 Other 28 No Preference 29 Union Bank 30 Charles Schwab 31 Santander 32 Woodforest National Bank 33 Bank of the West 34 First Niagara 35 Ally Bank 36 BMO Harris Bank 37 PeoplesBank 38 BECU 39 Discover Bank 40 American Express MCS 3923 Which of the following Smartphone features or attributes are most important to you as you considerQuarterly a Smartphone purchase?4/1/2014 (Check all that apply) 0 Apps available 1 Brand I trust 2 Camera/video quality 3 Compatibility with other devices owned 4 Fingerprint scanner 5 Larger screen size 6 Lightweight/thin style 7 Memory capacity 8 Offered by specific carrier/service provider 9 Phone color choices 10 Price 11 Recommended by family/friends 12 Screen resolution 13 Security of data stored on phone 14 Specific operating system utilized 15 Virtual assistant 16 Other (please specify) MCS 3991 On a scale of 1-5, how comfortable would you be using a smartphone or tablet device to pay forQuarterly a transaction at a store10/1/2014 check-out counter? Please rate on a scale of 1 ("Not at all comfortable" 0 1 - Not at all comfortable 1 2 - Not very comfortable 2 3 - Neutral 3 4 - Somewhat comfortable 4 5 - Very comfortable MCS 4004 Which Debit Card do you use most often for personal expenditures? Quarterly 12/1/2014 0 Visa Debit Card 1 Master Card Debit Card 2 Other Debit Card MCS 4040 What home communication services do you have? (Check all that apply) Quarterly 7/1/2015 0 Internet 1 Cable TV 2 Satellite TV 3 Cell Phone 4 Internet Phone 5 Landline Phone MCS 4064 How likely are your current healthcare costs to affect your spending/saving in other areas? Quarterly 1/1/2016 0 1 - Very unlikely 1 2 - Somewhat unlikely 2 3 - Neither likely nor unlikely 3 4 - Somewhat likely 4 5 - Very likely MCS 4070 In the past 30 days, how have you shopped for the following products? (Check all that apply) AppliancesMonthly 2/1/2016 0 In a physical store 1 Online site (via desktop/laptop) 2 Mobile site (via smartphone/tablet) 3 Have not shopped in past 30 days MCS 4071 In the past 30 days, how have you shopped for the following products? (Check all that apply) FurnitureMonthly 2/1/2016 0 In a physical store 1 Online site (via desktop/laptop) 2 Mobile site (via smartphone/tablet) 3 Have not shopped in past 30 days MCS 4094 Which Amazon Prime subscription do you currently have? Monthly 5/1/2016 0 Monthly Prime Video subscription 1 Monthly Prime subscription 2 Annual Prime subscription MCS 4095 Are you considering purchasing an Amazon Prime membership... Monthly 5/1/2016 0 In the next 3 months 1 In the next 3-6 months 2 In the next 6-12 months 3 Not planning to purchase an Amazon Prime membership MCS 4096 What Amazon Prime subscription(s) are you considering purchasing? (Check all that apply) Monthly 5/1/2016 0 Monthly Prime Video subscription 1 Monthly Prime subscription 2 Annual Prime subscription MCS 4097 On a scale of 1 to 5, with "1" meaning "Not At All Important" and "5" meaning "Very Important,"Quarterly how important are the6/1/2016 following services when shopping online? Same Day Delivery 0 1 - Not At All Important 1 2 2 3 3 4 4 5 - Very Important 9000 Average 9001 Very Important/Important MCS 4112 How would you rate the importance of "Non-GMO" foods (i.e. foods that are not genetically modified)Quarterly when shopping 8/1/2016for Groceries for your household? 0 1 - Not at all important 1 2 - Not very important 2 3 - Neutral 3 4 - Somewhat important 4 5 - Very important MCS 4113 Do you subscribe to any of the following meal kit delivery services? (Check all that apply) Quarterly 8/1/2016 0 Blue Apron 1 HelloFresh 2 Plated 3 Other 4 None of the above/don't subscribe to meal kit delivery service 5 Martha & Marley Spoon 6 Green Chef 7 Home Chef 8 Sun Basket 9 Meal kits at my favorite grocery store 10 Dinnerly MCS 4159 Here are a number of personality traits that may or may not apply to you. Please select a numberMonthly next to each statement3/1/2017 to indicate the extent to which you agree or disagree with that statement. You should rate the extent to which the you agree or disagree with that statementpair of traits applies to you, even if one characteristic applies more strongly than the other. I see myself as: Extraverted, enthusiastic. 0 1 - Disagree strongly 1 2 - Disagree moderately 2 3 - Disagree a little 3 4 - Neither agree nor disagree 4 5 - Agree a little 5 6 - Agree moderately 6 7 - Agree strongly MCS 4160 Critical, quarrelsome. Monthly 3/1/2017 0 1 - Disagree strongly 1 2 - Disagree moderately 2 3 - Disagree a little 3 4 - Neither agree nor disagree 4 5 - Agree a little 5 6 - Agree moderately 6 7 - Agree strongly MCS 4161 Dependable, self-disciplined. Monthly 3/1/2017 0 1 - Disagree strongly 1 2 - Disagree moderately 2 3 - Disagree a little 3 4 - Neither agree nor disagree 4 5 - Agree a little 5 6 - Agree moderately 6 7 - Agree strongly MCS 4162 Anxious, easily upset. Monthly 3/1/2017 0 1 - Disagree strongly 1 2 - Disagree moderately 2 3 - Disagree a little 3 4 - Neither agree nor disagree 4 5 - Agree a little 5 6 - Agree moderately 6 7 - Agree strongly MCS 4163 Open to new experiences, complex. Monthly 3/1/2017 0 1 - Disagree strongly 1 2 - Disagree moderately 2 3 - Disagree a little 3 4 - Neither agree nor disagree 4 5 - Agree a little 5 6 - Agree moderately 6 7 - Agree strongly MCS 4164 Reserved, quiet. Monthly 3/1/2017 0 1 - Disagree strongly 1 2 - Disagree moderately 2 3 - Disagree a little 3 4 - Neither agree nor disagree 4 5 - Agree a little 5 6 - Agree moderately 6 7 - Agree strongly MCS 4165 Sympathetic, warm. Monthly 3/1/2017 0 1 - Disagree strongly 1 2 - Disagree moderately 2 3 - Disagree a little 3 4 - Neither agree nor disagree 4 5 - Agree a little 5 6 - Agree moderately 6 7 - Agree strongly MCS 4166 Disorganized, careless. Monthly 3/1/2017 0 1 - Disagree strongly 1 2 - Disagree moderately 2 3 - Disagree a little 3 4 - Neither agree nor disagree 4 5 - Agree a little 5 6 - Agree moderately 6 7 - Agree strongly MCS 4167 Calm, emotionally stable. Monthly 3/1/2017 0 1 - Disagree strongly 1 2 - Disagree moderately 2 3 - Disagree a little 3 4 - Neither agree nor disagree 4 5 - Agree a little 5 6 - Agree moderately 6 7 - Agree strongly MCS 4168 Conventional, uncreative. Monthly 3/1/2017 0 1 - Disagree strongly 1 2 - Disagree moderately 2 3 - Disagree a little 3 4 - Neither agree nor disagree 4 5 - Agree a little 5 6 - Agree moderately 6 7 - Agree strongly MCS 4169 Extraversion Monthly 3/1/2017 0 1 1 1.5 2 2 3 2.5 4 3 5 3.5 6 4 7 4.5 8 5 9 5.5 10 6 11 6.5 12 7 MCS 4170 Agreeableness Monthly 3/1/2017 0 1 1 1.5 2 2 3 2.5 4 3 5 3.5 6 4 7 4.5 8 5 9 5.5 10 6 11 6.5 12 7 MCS 4171 Conscientiousness Monthly 3/1/2017 0 1 1 1.5 2 2 3 2.5 4 3 5 3.5 6 4 7 4.5 8 5 9 5.5 10 6 11 6.5 12 7 MCS 4172 Emotional Stability Monthly 3/1/2017 0 1 1 1.5 2 2 3 2.5 4 3 5 3.5 6 4 7 4.5 8 5 9 5.5 10 6 11 6.5 12 7 MCS 4173 Openness to Experiences Monthly 3/1/2017 0 1 1 1.5 2 2 3 2.5 4 3 5 3.5 6 4 7 4.5 8 5 9 5.5 10 6 11 6.5 12 7 MCS 4191 In the past 30 days, have you interacted with a bank/financial institution in any of the followingMonthly ways? (Check all that apply)6/1/2017 0 In a physical location (bank, brokerage office, etc.) 1 At an ATM 2 Online site (via desktop/laptop) 3 Mobile app (via smartphone/tablet) 4 Mobile site (via smartphone/tablet) 5 Have not interacted with a bank/financial institution in the past 30 days MCS 4192 How do you interact with this financial institution MOST OFTEN? (Choose only one) Quarterly 6/1/2017 0 In a physical location (bank, brokerage office, etc.) 1 At an ATM 2 Online site (via desktop/laptop) 3 Mobile app (via smartphone/tablet) 4 Mobile site (via smartphone/tablet) 5 Other (please specify) MCS 4200 In your home, which of the following Smart Home Assistants do you use most often? (Choose onlyQuarterly one) 7/1/2017 0 Amazon Echo 1 Google Home 2 Other 3 None of the above/Do not use a Smart Home Assistant 4 Apple HomePod MCS 4201 Do you use your Smart Home Assistant for any of the following activities? (Check all that apply)Quarterly 7/1/2017 0 Adding items to a shopping list 1 Adding items to a to-do list 2 Controlling other smart home products (e.g. lights, thermostat, etc.) 3 Getting information (e.g. weather, news, answer to a question, etc.) 4 Keeping a calendar/scheduling events, appointments, etc. 5 Playing music/audiobooks 6 Purchasing products 7 Setting an alarm/timer 8 Other (please specify) 9 Purchasing food items 10 Purchasing non-food items MCS 4202 How often do you use your Smart Home Assistant? (Regularly means routinely, as a set pattern;Quarterly Occasionally means no7/1/2017 set pattern, as mood suits) 0 Regularly 1 Occasionally 2 Rarely/Never MCS 4204 Which of the following best describes how you feel about your Smart Home Assistant? (ChooseQuarterly only one) 7/1/2017 0 It's a novelty or gadget for short-term entertainment or use. 1 It's been useful for some applications, like playing music or answering questions. 2 It's changed the way I operate within my home - I don''t know how I ever lived without it. MCS 4205 To what extent do you agree or disagree with the following statement? "Alexa is like a friend toQuarterly me." 7/1/2017 0 1 - Strongly disagree 1 2 - Disagree 2 3 - Neither disagree nor agree 3 4 - Agree 4 5 - Strongly agree MCS 4206 To what extent do you agree or disagree with the following statement? "Google Assistant is likeQuarterly a friend to me." 7/1/2017 0 1 - Strongly disagree 1 2 - Disagree 2 3 - Neither disagree nor agree 3 4 - Agree 4 5 - Strongly agree MCS 4212 Have you used the Buy Online, Pick Up In Store services at the store you shop most often for Groceries?Monthly 8/1/2017 0 Yes, I regularly use this service 1 Yes, I occasionally use this service 2 Yes, I''ve tried this service once or just a few times 3 No, I have not used this service but I am considering it 4 No/Not applicable MCS 4213 How likely is it that you would recommend the Buy Online, Pick Up In Store services at this storeMonthly to a friend or colleague?8/1/2017 0 0 - Not At All Likely 1 1 2 2 3 3 4 4 5 5 6 6 7 7 8 8 9 9 10 10 - Extremely Likely 9000 Net Promoter Score 9001 % Detractor 9002 % Passive 9003 % Promoter MCS 4214 How likely are you to use this store's Buy Online, Pick Up In Store services in the future? Quarterly 8/1/2017 0 1 - Not at all likely 1 2 - Not very likely 2 3 - Neutral 3 4 - Somewhat likely 4 5 - Very likely MCS 4237 Do you use any of the following mobile payment apps? Quarterly 12/1/2017 0 PayPal 1 2 Samsung Pay 3 Google Wallet 4 Venmo 5 Other 6 I don't use mobile payment apps 7 Zelle MCS 4252 Convenience store shoppers: What Convenience Store do you go to MOST Often? Quarterly 2/1/2018 0 7 Eleven 1 Wawa 2 Circle K 3 Speedway 4 QuikTrip 5 Sheetz 6 Shell 7 CVS 8 Kwik Trip 9 Casey''s General Stores 10 Walmart 11 Cumberland Farms 12 Walgreens 13 BP 14 Dollar General 15 RaceTrac 16 Valero 17 Exxon 18 Chevron 19 Holiday Food Stores 20 AM PM 21 Stripes 22 Maverik 23 Mobil Mart 24 Kangaroo 25 Quick Check 26 Family Dollar 27 Other 28 No Preference 29 CITGO 30 Sunoco 31 Marathon 32 Stewarts 33 Turkey Hill 34 Kum & Go 35 Murphy 36 Target 37 Thorntons MCS 4253 Do you purchase products at Convenience Stores? Quarterly 2/1/2018 0 Regularly 1 Occasionally 2 Never MCS 4265 How likely is it that you would recommend this Convenience Store to a friend or colleague? Quarterly 5/1/2018 0 0 - Not At All Likely 1 1 2 2 3 3 4 4 5 5 6 6 7 7 8 8 9 9 10 10 - Extremely Likely MCS 4266 Regarding your planned vacation, will you be traveling... ? (Choose one) Monthly 5/1/2018 0 In the 1 Outside the United States MCS 4269 How will you be traveling? (Check all that apply) Monthly 5/1/2018 0 Airplane 1 Automobile 2 Bus 3 Cruise Ship 4 Train MCS 4270 How did you/will you plan your vacation? (Check all that apply) Monthly 5/1/2018 0 Airline Website 1 Hotel Website 2 Travel Agent 3 Organized Tour 4 AirBnB 5 Booking.com 6 Expedia 7 Hotels.com 8 Hotwire 9 Kayak 10 Orbitz 11 Priceline.com 12 Travelocity 13 TripAdvisor 14 Other (please specify) 15 Cruise Line Website 16 Trivago 17 Onefinestay 18 VRBO MCS 4275 Do you own a household pet? Quarterly 6/1/2018 0 Yes 1 No MCS 4276 Which of the following types of pets do you own? (Check all that apply) Quarterly 6/1/2018 0 Bird 1 Cat 2 Dog 3 Fish 4 Other (Please specify) MCS 4277 Where do you SHOP MOST OFTEN for PET SUPPLIES (food, treats, toys, etc.)? [write-in] Quarterly 6/1/2018 0 Walmart 1 PetSmart 2 Petco 3 Amazon 4 Chewy.com 5 Target 6 Costco 7 Kroger 8 Pet Supplies Plus 9 Meijer 10 Dollar General 11 Tractor Supply Company 12 Sam''s Club 13 Veterinarian 14 Shoprite 15 Pet 16 Other 17 No Preference 18 HEB 19 Family Dollar 20 Publix 21 Online/Internet MCS 4278 Where do you SHOP MOST OFTEN for PET SUPPLIES (food, treats, toys, etc.)? [Retail Format] Quarterly 6/1/2018 0 Grocery Store 1 Discount Store 2 Convenience Store 3 Drugstore 4 Membership Warehouse 5 Internet 6 Other 7 No Preference MCS 4279 In an AVERAGE MONTH, approximately how much do you spend on PET SUPPLIES (food, treats,Quarterly toys, etc.)? 6/1/2018 0 $1 - $10 1 $11 -$25 2 $26 - $50 3 $51 - $75 4 $76 - $100 5 $101 - $200 6 $201 - $300 7 $301 or more MCS 4280 Approximately what percentage of your PET SUPPLIES (food, treats, toys, etc.) purchases do youQuarterly make ONLINE? 6/1/2018 0 0% - Do not make these purchases online 1 1% to 10% 2 11% to 25% 3 26% to 50% 4 51% to 75% 5 76% to 99% 6 100% MCS 4281 What BRAND of CAT FOOD do you BUY MOST OFTEN? [write-in] Quarterly 6/1/2018 0 Purina 1 Friskies 2 Meow Mix 3 Iams 4 Fancy Feast 5 Science Diet 6 Blue Buffalo 7 9Lives 8 Store Brand/Generic 9 Rachael Ray Nutrish 10 Whiskas 11 Royal Canin 12 Kit & Kaboodle 13 Other 14 No Preference 15 Sheba 16 Special Kitty MCS 4282 What BRAND of DOG FOOD do you BUY MOST OFTEN? [write-in] Quarterly 6/1/2018 0 Purina 1 Pedrigree 2 Blue Buffalo 3 Iams 4 Science Diet 5 Beneful 6 Alpo 7 Rachael Ray Nutrish 8 Kibbles ''n Bits 9 Nutro 10 Cesar 11 Kirkland 12 Store Brand/Generic 13 Ol'' Roy 14 Taste of the Wild 15 Royal Canin 16 Nature''s Recipe 17 Merrick 18 Wellness 19 Natural Balance 20 Other 21 No Preference 22 Gravy Train 23 Fromm 24 Diamond 25 Eukanuba MCS 4284 Why do you use that card MOST OFTEN? (Check all the apply) Quarterly 6/1/2018 0 Lower interest 1 Discounts 2 Cash back 3 Airline Miles 4 Free Shipping 5 Rewards/Points programs 6 Other (please specify) MCS 4291 In the last 90 days, have you purchased any of the following using your Amazon Prime membership?Quarterly (Check all that apply)7/1/2018 0 Apparel & Accessories 1 Appliances 2 Beauty Products 3 CDs/DVDs/Videos/Books 4 Children's Products (i.e. apparel, toys, school supplies, etc.) 5 Electronics (e.g. TV, computer, mobile device, etc.) 6 Furniture & Decorative Home Furnishings 7 Groceries 8 Health & Wellness Products 9 Home Improvement & Hardware Supplies 10 Household Cleaning Products 11 Laundry Products 12 Lawn & Garden Supplies 13 Linens/Bedding/Draperies 14 Pet Supplies 15 Shoes 16 Sporting Goods 17 None of the above 18 Automotive Parts & Accessories 19 Other MCS 4295 Do you like it when social media sites, search engines, mobile apps, etc. take your personal, onlineQuarterly and mobile location7/1/2018 data and sell it to advertisers who use it to target advertising to you? 0 I like it 1 I don't like it 2 I don't care MCS 4296 How do you feel about advertisers who buy your personal data in order to target their advertisingQuarterly to you? 7/1/2018 0 I like it 1 I don't like it 2 I don't care MCS 4297 Would you like to see legislation enacted that prevents social media sites, search engines, mobileQuarterly apps, etc. from selling7/1/2018 your personal, online and mobile location data to advertisers and others? 0 Yes 1 No 2 Don't know MCS 4300 How likely is it that you would recommend Amazon Prime membership to a friend or colleague?? 8/1/2018 0 0 - Not At All Likely 1 1 2 2 3 3 4 4 5 5 6 6 7 7 8 8 9 9 10 10 - Extremely Likely MCS 4308 What products do you purchase at the Convenience Stores? (Check all that apply) Quarterly 8/1/2018 0 Beer 1 Bottled Water 2 Candy/Gum 3 Chips/Nuts 4 Coffee 5 Energy Drinks 6 Fast Food Items (e.g. Donuts, hot dogs, sandwiches, etc.) 7 Gas 8 Ice Cream 9 Lottery Tickets 10 Magazines 11 Milk 12 OTC Medications 13 Pop/Soda (Soft Drinks) 14 Tobacco 15 Toiletries & Other Personal Essentials 16 Wine/Wine Coolers 17 Other (please specify) MCS 4310 What credit card do you take out of your wallet MOST OFTEN when making purchases? (ChooseQuarterly one) 9/1/2018 0 American Airlines AAdvantage (Citi) 1 American Express 2 AT&T Access Card (Citi) 3 CapitalOne Quicksilver 4 CapitalOne Venture 5 Chase Amazon 6 Chase Freedom 7 Chase Sapphire 8 Chase Slate 9 Citi Diamond Preferred 10 Citi Double Cash 11 Citi Expedia Card 12 Citi Simplicity 13 Citi Thank You 14 Costco Anywhere Visa (Citi) 15 Discover 16 Luxury Card 17 Marriott Rewards (Chase) 18 Southwest Rapid Rewards (Chase) 19 United Explorer (Chase) 20 World of Hyatt (Chase) 21 Other (please specify) MCS 4312 Do you subscribe to any of the following paid video services? (Check all that apply) Quarterly 10/1/2018 0 Acorn TV 1 Amazon Prime Video 2 CBS All Access 3 DirecTV Now 4 Filmstruck 5 FuboTV 6 Google Play 7 HBO Now 8 Hulu Plus 9 Hulu with Live TV 10 iTunes (video streaming) 11 MLB.TV 12 Netflix 13 NFL Network 14 PlayStation Vue 15 Showtime (Streaming Service) 16 Sling TV 17 Starz (Streaming Service) 18 YouTube Red 19 YouTube TV 20 Other 21 None of the above 22 Vudu 23 WWE Network 24 YouTube Premium 25 Pluto MCS 4314 Do other family members or friends use your Amazon Prime membership to buy products? Monthly 11/1/2018 0 Yes 1 No MCS 4315 How many use it? Monthly 11/1/2018 0 1 1 2 2 3 3 4 4 5 or more MCS 4316 Do you use a family member or friend''s Amazon Prime membership to buy products? Monthly 11/1/2018 0 Yes 1 No MCS 4320 How strongly do you agree or disagree with the following statement: ''I am concerned the on-goingMonthly trade war will cause11/1/2018 prices to increase on the items I buy for myself and my family.'' 0 Agree completely 1 Agree strongly 2 Agree somewhat 3 Disagree somewhat 4 Disagree strongly 5 Disagree completely MCS 4325 Where do you BUY your PET'S PRESCRIPTIONS MOST OFTEN? [write-in] Quarterly 12/1/2018 0 Veterinarian 1 Walmart 2 PetSmart 3 Petco 4 1800PetMeds.com 5 Chewy.com 6 Amazon 7 CVS 8 Costco 9 Walgreens 10 Online/Internet 11 Target 12 Banfield Pet Hospital 13 Other 14 No Preference 15 Doctor 16 Kroger 17 Meijer 18 Drs. Foster and Smith 19 Purina 20 Rite Aid 21 Publix 22 Sam's Club 23 Allivet.com 24 Tractor Supply Company 25 PetCareRx.com 26 VCA Becker Animal Hospital and Pet Resort MCS 4328 What type of government healthcare coverage do you have? Quarterly 1/1/2019 0 Medicare - Part A & B only 1 Medicare with a Medigap Supplement Plan 2 Medicare Advantage 3 Medicaid 4 Other (please specify) MCS 4329 How satisfied are you with your Medicare Supplement Plan or Medicare Advantage Plan on theQuarterly following? (With "5 stars"1/1/2019 being "Excellent" and "1 star" being "Poor") Coverage for staying healthy: screenings, tests, vaccines, etc. 0 1 Star 1 2 Stars 2 3 Stars 3 4 Stars 4 5 Stars MCS 4330 Coverage for managing chronic (long-term) conditions Quarterly 1/1/2019 0 1 Star 1 2 Stars 2 3 Stars 3 4 Stars 4 5 Stars MCS 4331 Plan responsiveness and care Quarterly 1/1/2019 0 1 Star 1 2 Stars 2 3 Stars 3 4 Stars 4 5 Stars MCS 4332 How well the plan resolves complaints Quarterly 1/1/2019 0 1 Star 1 2 Stars 2 3 Stars 3 4 Stars 4 5 Stars MCS 4333 Health plan customer service Quarterly 1/1/2019 0 1 Star 1 2 Stars 2 3 Stars 3 4 Stars 4 5 Stars MCS 4334 How likely is it that you would recommend this Medicare Supplement Plan or Medicare AdvantageQuarterly Plan to a friend or colleague?1/1/2019 0 0 - Not At All Likely 1 1 2 2 3 3 4 4 5 5 6 6 7 7 8 8 9 9 10 10 - Extremely Likely 9000 Net Promoter Score 9001 % Detractor 9002 % Passive 9003 % Promoter MCS 4335 In the last 3 months have you visited a "walk-in clinic"? Quarterly 1/1/2019 0 Yes 1 No MCS 4343 Some merchants are experimenting with robotic driverless vehicles. Do you feel this is...A good? idea 2/1/2019 0 Yes 1 No MCS 4344 Good for the environment ? 2/1/2019 0 Yes 1 No MCS 4345 Good for the job market ? 2/1/2019 0 Yes 1 No MCS 4346 A danger to other drivers, pedestrians, etc. ? 2/1/2019 0 Yes 1 No MCS 4348 Are you planning on renewing your Amazon Prime Membership? Monthly 3/1/2019 0 Yes 1 No 2 Unsure MCS 4358 Are you considering bundling your mobile phone service with your other home communicationQuarterly services? 4/1/2019 0 Yes 1 No MCS 4360 How long have you had your Amazon Prime Membership? Monthly 5/1/2019 0 Less than a year 1 1 year 2 2 years 3 3 or more years MCS 4366 Have you used the Home Delivery services at the store you shop most often for GROCERIES? Monthly 5/1/2019 0 Yes, I regularly use this service 1 Yes, I occasionally use this service 2 Yes, I''ve tried this service once or just a few times 3 No, I have not used this service but I am considering it 4 No/Not applicable MCS 4367 How likely is it that you would recommend the Home Delivery services at this store to a friendMonthly or colleague? 5/1/2019 0 0 - Not At All Likely 1 1 2 2 3 3 4 4 5 5 6 6 7 7 8 8 9 9 10 10 - Extremely Likely 9000 Net Promoter Score 9001 % Detractor 9002 % Passive 9003 % Promoter MCS 4368 How likely are you to use this store''s Home Delivery services in the future? Quarterly 5/1/2019 0 1 - Not at all likely 1 2 - Not very likely 2 3 - Neutral 3 4 - Somewhat likely 4 5 - Very likely MCS 4383 How often do you use the ''shop now'' feature to buy products advertised on the following socialQuarterly media platforms? (Regularly6/1/2019 means routinely, as a set pattern; Occasionally means no set pattern, as mood suits) Facebook 0 Regularly 1 Occasionally 2 Never MCS 4384 Instagram Quarterly 6/1/2019 0 Regularly 1 Occasionally 2 Never MCS 4385 Pinterest Quarterly 6/1/2019 0 Regularly 1 Occasionally 2 Never MCS 4386 Snapchat Quarterly 6/1/2019 0 Regularly 1 Occasionally 2 Never MCS 4387 Which of the following would you say most contributes to your credit card debt? Quarterly 6/1/2019 0 Child care 1 Clothing 2 Education 3 Entertainment 4 Food 5 Medical bills 6 Rent, utilities 7 Transportation 8 Travel 9 Don''t know 10 Other (please specify): MCS 4416 Have you taken any of the following steps to protect your digital/online privacy? (Check all thatQuarterly apply) 7/1/2019 0 Turned on private browsing 1 Turned off mobile trackers 2 Denied permission of mobile apps to track me 3 Changed social media privacy settings 4 Posting less on social media 5 Other 6 I have not taken any steps MCS 4417 Where do you buy your Skin Care and Cosmetic Products Online most often? [write-in] ? 7/1/2019 0 Amazon.com 1 Walmart.com 2 Ulta.com 3 Sephora.com 4 Target.com 5 eBay.com 6 Macys.com 7 CVS.com 8 Avon.com 9 QVC.com 10 Walgreens.com 11 BathandBodyWorks.com 12 Other 13 No Preference MCS 4418 What is your level of excitement in the 2020 election for President of the United States? Monthly 7/1/2019 0 Not at all excited 1 Somewhat unexcited 2 Neutral 3 Somewhat excited 4 Very excited MCS 4419 Which of the following, if any, did you use to purchase items SPECIFICALLY for Back-to-School over? Amazon''s Prime Day8/1/2019 (July 15th-16th)? 0 Prime Day deals on Amazon 1 Online deals at other retailers 2 In-store deals at other retailers 3 None of the above MCS 4420 Which of the following, if any, did you use to purchase items SPECIFICALLY for Back-to-College ?over Amazon''s Prime Day8/1/2019 (July 15th-16th)? 0 Prime Day deals on Amazon 1 Online deals at other retailers 2 In-store deals at other retailers 3 None of the above MCS 4421 Which retailer has the easiest to use home delivery service for groceries? [Write-in] Monthly 8/1/2019 0 Walmart 1 Amazon 2 Target 3 Other 4 No Preference 5 Whole Foods 6 Kroger MCS 4422 Which retailer has the easiest to use home delivery service for groceries? [Retail Format] Monthly 8/1/2019 0 Grocery Store 1 Discount Store 2 Convenience Store 3 Drugstore 4 Membership Warehouse 5 Internet 6 Other 7 No Preference MCS 4424 Does your favorite pizza place offer home delivery in your area? Quarterly 8/1/2019 0 Yes 1 No MCS 4425 Do you use restaurants more that deliver to your home than those that don''t? Quarterly 8/1/2019 0 Yes 1 No MCS 4436 Have you heard about the new Apple Credit Card? Quarterly 9/1/2019 0 Yes - I applied and was accepted 1 Yes - I applied but was not approved 2 Yes - I don''t plan to apply for it 3 No MCS 12 What is your household status? Monthly 1/1/2003 0 Own 1 Rent 2 Live with Parents/Family 3 You live with friends and do not pay to live with them 4 Other (please tell us)