ITALY Hotels & Chains Report 2021 Hotels & Chains in Italy 2021 © - 8th edition Italy Introducing the8 03sest etems elsi expectation. realistic most by the levels and be 2019 to of seems institutions recovery 2023 likely can the public we that agree however, by all stage, this months At centers. last research the elaboratedin been have predictions recovery applied, Many strongly been impacted. negatively also had particularwere restrictions in with markets which or as markets, destinations non-European such on reliance cities, Venice Other and star (-81.3%), (-74.8%). more Rome the 83.8%), even (- on an Florence with impact - 2019, of dramatic to overnights in compared drop a 56.9% faced Italy, in demand Eurostat, hotel to the According only. figures few industriesA the all affecting and it. to profoundly sector connected still tourism ignore is Italian and the cannot struck world has entire pandemic we the this much unfortunately, how highlighting year, information. This Supply Hospitality Italian updated has referencefor publication yearly the this industry-established how an of see become to edition HTL, Horwath delighted by 8th are report we Italy" the in Chains of & "Hotels publication the With readers,Dear th Edition of prt,wt ytmtcadcontinuous and the in system. modality hospitality this Italian systematic affirm and spread to attention, us, with like who, those operate, encourages that role sector strategic the the of of recognition tourism, authoritative official An and Italian networks. relaunch business of to development the Massimo plan strategic goals the Tourism, seven of the among of included has Garavaglia, the growth Ministry of Minister reconstituted and newly-appointed recently we the pleasure, that robustness great learned with was tourism It potential. of Italian convinced are we the times, complex the Despite Hotels & Chains in netv oiisedwdwt adequate with selective endowed and specific funding. policies through incentive achieved to Objectives be etc.). companies, sought operators (affiliations, of be partnerships M&A business operative to new with with optimization, after scale administrative of and economies also seeking but byby recommended, only and not which necessary size, top pursued, remains property hotel be average the the to increasing growth in strategic Italy A world. the of of in and destinations country position degree Ospitalità, tourism five Italian the the enhancing the strengthen raise a of to is competitiveness networks measure by business significant promoting characterized well at is that it context known Indeed, competition. international fierce onincreasingly a mainly aimed companies tourism in based Italian of competitiveness be the should concrete,initiatives realistic, effective be to and development qualifies tourism which a project that believe strongly We orefraloeaosi h industry. this the in valued operators allowed and all updated, for source accurate, has an be to that research the information with us necessary providing both for chains, international, hotel and the thank BocconiItalian to like also as would We well support. their as for University Italiana Alberghi, Associazione the extendConfindustria to to like thanks would warmest we our hotel report, this publishing and In hotels the of with creation chains. portfolio, their or diversify, development institutions, or seek expand, public who to operators to private and countries, in entities, offices financial its 40 50 offers of than network Italy more its HTL with along Horwath expertise, purpose, this For Senior Partner & Managing Director Horwath Horwath HTL Italy Zoran Ba č i ć
2 Hotels & Chains in Italy 2021 © - 8th edition 3 Hotels & Chains in Italy 2021 © - 8th edition The Recovery Path toovercome the crisis ti siae htteyaso ahfo needed flow cash of years the Consequently, that liabilities. share estimated total is higher the it a in to debt led bank has of also in it businesses of emergency, resilience the the ensured has this If by provided 2020, guarantees Decree. in state Liquidity euros the the billion to 8 also by thanks increased to has loans according the - considering companies the Only restaurant have credit. & companies lodging bank revenues, to of resorted collapse generated the crisis liquidity by the overcome to order In and facilities. fairs skiing the of following down trips, shutting season, winter business the and and congresses, international halt 80%. the by of than affected impacted substantially more was operators, change about heavily The some by for fell has and, 2020 60%, in demand which revenues, in operating drop theThe to compared (57%) year. half previous 2020, than in less overnights been hotel resulting has with that most, industries the the suffering of one is Hospitality foreign (-60.6%). 2019 in euros euros of billion billion 17.45 44.3 to to 2020 expenditure compared in our fell Italy the on in travellers impact exports: significant to very tourism compared a million with customers foreign (-70.2%), 233 of contraction than the Heavy ISTAT tourists2019. more provisional of by to collapse data, a according to down, magnitude: led arrivals, dramatic has of pandemic sector crisis the tourism a the experiencing growth, is steady of years After etoSuiConfindustria Studi Centro h s fbank of use the - iePeietAssociazione Italiana Confindustria Alberghi Vice President oe ersnig5%o hm olwdby followed worse, them, in of located Milan. even 57% mainly representing or, rooms, Rome, 9.5 around additional delayed expect we thousand year this been fact, In cancelled. not openings hotel scheduled the have 2021 too, in up, sum 1.800 increasing To chains. are about national to belonging existing brands those to especially thousand to Moreover, 185 year continued ones. every has last rooms additional the hotels rising crisis, chains’ pandemic thisincrease, the in of of data midst the number the by highlighted in well report: also the is This at again worldwide. destinations once grow tourist will top to the Italy among be return that and will rates accustomed sector under welfare is the epidemic the control, and once that confident security are We social incentives. industry investment of in and the contributions, reduction amount crisis, credits, supports, the the cost overcome fixed to needs order In the for the weakness turning long-term risks sector. a that into situation crisis a current is it Therefore, of detriment the at investments. doubled, strategic have it reimburse to Maria Maria Carmela Colaiacovo ugs eunt 09tuimperformances tourism 2019 institutions to return economical a and all suggest from statistical scenarios main and the predictions Data, moving local car. visitors with some by plus loss tourists, the were domestic them compensate and of partially some to only And able country. the the of to destinationsrest compared Covid-19, urban by major affected more Italian and were the centres travellers, long-haul art of that,iconic lack say to the Needless to ease. thedue where at more and crowded feel of can reachable less they easily and majority more closer vast destinations, for opted the consumers restrictions, sudden with the situation, travel fluid of a stages and curve, different epidemic pandemic, at the countries of different evolution with non-linear the a add and we If route long-haul traffic. air some of reduction bymore-general of fuelled 2021, closure in effects the forecasts, the to also according lasting and, longer year losses the past the the of were during half major than international): are more tourists where first, foreigner (Italy on demand dependent those more on were which impacts market, an to deeper that, had related observed as Covid-19 we globally, numbers 2020, well In the visitors. international in as increase performances, Italianimportant hospitality (2015/2019), growth continuous a in lustrum by marked been last had tourism the During the plan and period andrecovery. the operators general navigate for to ever, stakeholders than the are more projections now and to relevant, data scenario, related uncertain constantly-evolvingand a in strictly and conditions are,economic Hospitality always, and Tourism as facing? still this pandemic are the like likewe and Covid-19 crisis, reports by deep generated of one present years the in to 2021 Chains said & Hotels be can What Hospitality Renaissance of Italian Toward a new post-Covid Director Director ACME in (MSc. Economics and Management in Arts, Culture, ya motn n eydnmcrneof range dynamic very and driven economy, important players. Italian an the for potentialby industry the key analyse to a sign of to a have as Report interpreted: HTL be Horwath insights this the from that interest emerging great with therefore, is, addressedIt hospitality, be competences. should and in professionalism phase, both with project this in investment planned. especially be every the to pandemic has if post recovery And the the that, certain, in is fact demand future the the from tourism about interest the all operators of awareness industry our the data raise of to in set useful Report’s is the quality by given contribution new The new a a match supply. thehospitality facing take to are should a we opportunity we therefore such words: and summarize Renaissance few To in world. theconcept of pandemic certainty andpost national absolute the demand, domestic of recovery tointernational the full contribute a of which anticipate signals, and growth Positive the All brands. also important is underline it context, all to this from In trends classes. operators market pre-pandemic the by a the the competitiveness at to confirms towards even limited rate, segment), the (not upscale lower and chains upper and hotel faded theluxury the never how of suggest investors growth projects from pipeline interest remain offer the hotel positive the some good, to related recognize KPIs the our also signals: affecting can crisis we exceptional industry, despite and report, year sudden this wethe of results if the However, through go after. Mediterranean even some recovering with countries 2023, than earlier not Media Media and Entertainment), Bocconi University Vice-President European Travel Commission Prof. Magda Antonioli
4 Hotels & Chains in Italy 2021 © - 8th edition Hotels & Chains in Italy 2021 © - 8th edition at fromthe2021 Edition5 facts new brandedrooms in Italy brandedrooms in pipeline hotel overnightsin 2020 +20,000 +4,414 penetration rate penetration rate ofbrandedrooms 16.9% industry’s forecast onfull recovery 2023/2024 2021/2023 -57% Hotel Industry in Europe and Italy
Hotel supply in Europe and Italy pre-Covid-19 7
Hotel demand in Europe and Italy pre-Covid-19 9
Impact of Covid-19 on tourism in Europe and Italy 10
Impact of Covid-19 on monthlydemand 11
Recovery in the Mediterraneanregion 13
Focus Covid-19 in the mainItaliancities 14 7 Hotels & Chains in Italy 2021 © - 8th edition oe upyi uoeadIaypre-Covid-19 in Europe and Italy Hotel supply sacneuneo hs w vrl rns h vrg size t average in rooms the 2.4 more trends, is that overall rooms, two 32.9 to these 30.5 from of progressively consequence ro a of growth h As constant of and regular number uniform, overall more the st a and saw against decline units that of turnaround period positive a stat decisive, After a year. a every 2010: rooms to new compared ope 70,200 rooms rooms and 631,683 million and 6.9 properties for 4,220 hotels of thousand 209 around count p 2019, of In 28 terms in the +0.2% in by annually (2010-2019) rooms. grew hotels Covid-19 UK), preceding the (including period the In h Italy rooms. accommodat of (1,0 terms rooms similar and in (32,730) +1.1% and hotels of and terms hotels hotels in of ranking, statistics, European terms in 2019 +0.2% the by on Based 6,235,319 0021 0221 0421 0621 082019 2018 2017 2016 2015 2014 2013 2012 2011 2010 204,742 oa oes&Ros(oesadsmlracmoain nEU28, 2010-2019; and (Hotels similar accommodation) in Rooms Total Hotels& 6,589,209 source: Eurostat 2020 Hotels 201,110 Rooms m hogottesm period. same the throughout oms ae nteE ra nincrease an area, EU the in rated oete n 11 ntrsof terms in +1.1% and roperties tl rwb bu thousand 7 about by grow otels els 0ya period. 10-year last he si vrg f49nwhotels new 469 of average istic gain rm21 hr was there 2016 from agnation, iso h uoenUnion European the of ries 92,758). ftehtl a growing was hotels the of l is lc nthe in place first eld osge annually grew ions 6,867,002 208,962 nti otx,Iayhl h is lc nteErpa ra European the in place first the held Italy context, this In • hrfr,tetnec orqaiyhtl oad high a towards hotels requalify to tendency the Therefore, • pr a experiences Italy trend, European general with line In greate achieved competitors, • primary our France, and Spain • 10 15 20 25 30 35 40 45 0 5 agrsz a eoegeneralized. become resultin has size rooms, larger (47 in Spain behind raise still but modest rooms); 33.4 a to 32.2 by (from size opposed average hotels, of number Ital than capacity accommodation smaller much a having despite h (32,182 Germany by followed closely (1,092,758), rooms and Hotel supply (in thousand) in Italy, Germany, Spain, France and EU28 countries, 2010-2019; 2010-2019; EU28 countries, Italy, Germany, Spain,France and Hotel supply(in thousand)in 204,7 0021 0221 0421 0621 082019 2018 2017 2016 2015 2014 2013 2012 2011 2010 ITALY 203,3 202,0 GERMANY 202,8 source: Eurostat 2020 201,1 SPAIN 202,8 gesv u lwrdcini the in reduction slow but ogressive 202,0 kn,i em fhtl (32,730) hotels of terms in nking, tl n 9,9 rooms). 993,298 and otels oue foengtstays, overnight of volumes r rqaiypstoigada and positioning quality er FRANCE y. 4 n rne(36.4). France and .4) 205,1 na nraeo the of increase an in g 207,6 EU28 209,0
8 Hotels & Chains in Italy 2021 © - 8th edition 9 Hotels & Chains in Italy 2021 © - 8th edition 100 150 200 250 300 350 400 olwdb pi +.%,Gray(29) uti (+2.3%) Austria (+2.9%), Germany (+3.1%), was Spain growth by a followed strongest the (+9.2% demand, international out the performa stands Regarding inconsistent Greece the and of volumes total increase lower strong the however, the period, the internation In of trend accelerated gro more decidedly stays a overnight to domestic compared with recorded +3.5%, demand of hotel increase overall the annual 2015, to compared 2019, In Fran and inter growth. average the Italy, annual on highest Germany, reliant the recorded highly Spain, Greece overnights, total years, for consecutive countries five For pre-Covid-19 inEurope and Italy Hotel Demand 50 0 Total hotel overnight stays (in mln) in the Top 6 EU28 countries, 2015-2019 – A.V. and CAGR; CAGR; and A.V. countries, 2015-2019 – Top6 EU28 Totalovernight hotel stays (in mln) the in PI EMN TL RNEGEC AUSTRIA GREECE FRANCE ITALY GERMANY SPAIN 2.7% 2015 3.1% 2016 source: Eurostat 2020 2017 1.7% 2018 1.6% iga oe ae(32 CAGR) (+3.2% rate lower a at wing ainldmn.I h period, the In demand. national lfos(38 CAGR). (+3.8% flows al tl +% n rne( 0.9%). (+ France and (+2%) Italy , 2019 eoddi ree(98) then (+9.8%), Greece in recorded c f2019. of nce average an countries EU28 the in na vrg)considering, average) nnual 9.2% ewr h leading the were ce CAGR 2015-19 2.2% Total overnightstays in Hotelsand similar accommodationsthe Top in6EU28 countries, 2019-2020 – 100 150 200 250 300 350 400 tl.Ti e oagnrlices ntesaeo h domest the of share the in in points increase 18-21 and general Germany, and visitors a Austria in foreign to points percentage of led lack the This the were countries covered Italy. resilient partially most which the market, that show results -41.6% These mln; (-40 results negative least the recorded Austria (-56.9%). values terms absolute percentage in in decline significant a experienced Italy ov mln). hotel (-78 on Greece Covid-19 and of mln) impact (-251 the data, Eurostat to According (-56.9%). overnights million le -160 the to recorded amounted n (-41.6%) decline hotel Austria the on while impact (-71.8%), strongest Greece a and experienced that countries The inEurope and ItalyImpact of Covid-19 on Tourism 50 0 -73.3% PI EMN TL RNEGEC AUSTRIA GREECE FRANCE ITALY GERMANY SPAIN 65% 35% INTERNATIONAL 2020INTERNATIONAL DOMESTIC 2019 45% 55% Share % by origin and Yearly change %; %; source: Eurostat 2020, INSEE 2020 andYearly change by origin % Share -46.4% 24% 76% 15% 85% -56.9% 50% 50% 32% 68% Change % 2019-20Change % 2019INTERNATIONAL -51.1% 35% 65% -6 l)btamr otie impact contained more a but mln) (-160 20% 80% ). uha nGray rneand France Germany, in as such , rih ty a rae nSpain in greater was stays ernight tl n Spain. and Italy nswt infcn domestic significant a with ones s eaiersl.I Italy, In result. negative ast gt eeSan(-73.3%) Spain were ights -71.8% ccmoet ann 8-9 gaining component, ic 85% 15% 71% DOMESTIC 2020 -41.6% 73% 27% 65% 35% 10 Hotels & Chains in Italy 2021 © - 8th edition enanwdciei ohdmsi n,ee oe internation more, adopted even and, closures domestic and both in restrictions decline new new a the been with October, July-September Since wh quarter the flows, in international confirmed in then recovery and slow level domestic a was there d and June i international From spread of widely stop total was the Covid-19 to of due impact countries, European the April, and Ita inter March at in In (4%) except decrease China. after minor February, contaminated a be in to and country continued recorded, was that flows trend domestic wi positive compared A January countr in year. European increased major tourists 6 international the in and that shows analysis monthly The Au months. summer only during flows, 2019 domestic than results of better performance stronger the Despite demand Impact of Covid-19 on monthly htesm ot fteprevious the of month same the th msi travel. omestic h ors nutyoe h 6 the over industry tourism the n c a oepoone tthe at pronounced more was ich lflows. al . e,oengtsasb domestic by stays overnight ies, ymn onre,teehas there countries, many by y hr rpo 0 in 10% of drop a where ly, ainllvl en h first the being level, national ti a bet achieve to able was stria 11 Hotels & Chains in Italy 2021 © - 8th edition -100% -100% -80% -60% -40% -20% -80% -60% -40% -20% 20% 20% 0% 0% nentoa vrihsi h o U8cutis hr y2019 and2020; Shareby % the Top in6EU28 countries, overnights International a e a p a u u u e c o e Tot Dec Nov Oct Sep Aug Jul Jun May Apr Mar Feb Jan a e a p a u u u e c o e Tot Dec Nov Oct Sep Aug Jul Jun May Apr Mar Feb Jan oetcoengt nteTp6E2 onre,Sae%b 2019 and2020; Shareby % the Top in6EU28 countries, overnights Domestic source: Eurostat 2020, INSEE2020 source: Eurostat 2020, INSEE2020 ES ES GR GR IT IT FR FR DE DE AT AT 12 Hotels & Chains in Italy 2021 © - 8th edition 13 Hotels & Chains in Italy 2021 © - 8th edition -100% Recovery in the Mediterranean region hl tl n rnewudece h 09vlmsb 2024. s by would volumes 2019 2023, the in exceed zero would France to and set Italy are while downturns 2019 a whose 2019, expecte Croatia, than is more crisis 12%. stays the by numbers from overnight 2019 exit increase international total 23% a host 2023 even in scenario, this ela In predic countries, is levels Mediterranean 2019 2024. to the in return a for that estimates prediction Economics), forecast A while faster, recover to going 2024. are for Spain expected leve and 2019 Greece to 2024. recovery and full the countries, Mediterranean For tl n eetdMdtraencountries:post-Covid-19 trendin international hotel overnights- selected Mediterranean and Italy -80% -60% -40% -20% 20% hr ae n21;suc:eaoae yHrahHTLonEurostat,INSEE,ENIT, Tourism Horwath by on2019; source: elaborated based Share % 0% 0022 0222 2024 2023 2022 2021 2020 ITALY SPAIN Economicsdata FRANCE GREECE e osati 03adgeneralizing and 2023 in start to ted oae yteEI (Tourism ENIT the by borated isl o ree hc would which Greece, for firstly d si rdce ewe 2023 between predicted is ls ea nraeo %i 2024; in 5% of increase an ee ela pi,wihwould which Spain, as well s CROATIA ulrtkn o tl is Italy for retaking full a Italy Florence Venice Rome -100% Destination etrwt alo 48,piaiydet mrvdstabil improved th July-October. to period result due four-month better primarily the 74.8%, slightly in of a fall achieved a Rome with 81.3%, better of drop a With fro and ranging seaside decreases -28%. experienced of summer average cities national dro de in art a suffer registered three with the to downturns city August city minor art first affected the most the Although the was is which 2020, Florence, January-February context, this In tour Italia Italian 2020 the demand. the non-European of on cities on dependent star very impact the being on dramatic impact a negative had more even Covid-19 the seen, As o drop ci a art with month on best effect the devastating was more August a destinations; had seaside has Covid-19 Italy, In Focus Covid-19 in themain Italian cities tl essRm,Vnc,adFoec:ps-oi-9ted ae ntettlhtlovernig hotel total onthe based Venice, andFlorence: post-Covid-19 trend, versus Rome, Italy -80% -60% -40% -20% 20% 0% 1%-4 9%-6 9%-9 8%-5 9%-7 -83.8% -97% -96% -85% -80% -79% -91% -96% -99% -44% -14% 3 1%-8 9%-8 6%-2 7%-2 9%-74.8% -94% -92% -75% -62% -60% -78% -93% -98% -13% -3% a Feb Jan %-%-3 8%-2 2%-0 6%-9 8%-56.9% -82% -79% -61% -81.3% -40% -95% -28% -95% -52% -88% -83% -85% -93% -87% -7% -93% -97% 4% -92% -3% 3% Mar- Apr- May ne ubr 2019=100 numbers Index u u u e c o e Tot Dec Nov Oct Sep Aug Jul Jun ROME VENICE t fdmsi lw,wihrecovered which flows, domestic of ity s Rm,Vnc n Florence), and Venice (Rome, ism 6%t 8% poiet the to opposite -87%, to -60% m nFoec,wieVnc fared Venice while Florence, an lnsi h w-ot period two-month the in clines f-38 noengtstays. overnight in -83.8% of p ors lw,gnrtn an generating flows, tourist n ista nmuti and mountain on than ties -28%. f FLORENCE onandsiain,in destinations, mountain ITALY t - hts 14 Hotels & Chains in Italy 2021 © - 8th edition 15 Hotels & Chains in Italy 2021 © - 8th edition Italy Florence Venice Rome oi 09lvl a eepce o h umrsao f2023. of season summer the Ther for demand. expected be international can on levels re reliance 2019 the their Covid that to estimated due is slower it be context, national for the recovery to earlier Referring an and t flows Italian domestic of by return sustained the 2023, in Economics), (Tourism ENIT to According components in those three cities. three those in components nation the to compared secondly them; of each for 2020 down first was change this conservatively, Florence, and ap were basis 2019 a on ENIT by estimated changes The 1. -100.0% -80.0% -60.0% -40.0% -20.0% 20.0% 0.0% ymnh ore lbrtdb owt T nITT uott BL eeoRegion HTLonISTAT,Eurostat, EBTL, Veneto Horwath by source: elaborated month; by Italy versus Rome, Venice, and Florence: Share % 2019-2020 of the total hotel overnights hotel total Venice, andFlorence: Share % 2019-2020 of the versus Rome, Italy Destination 0022 0222 2024 2023 2022 2021 2020 ROME 5,%-60 80 ,%8,0% 7,6% 4,2% 3,0% 8,3% 0,0% -3,0% -8,0% 1,0% -13,9% -16,2% -36,0% -12,5% -49,6% -48,1% -56,9% -47,7% -83,8% -74,8% -81,3% 0022 0222 2024 2023 2022 2021 2020 erpltnCt fFoec data Metropolitan City of Florence VENICE al figure and, then, weighted by both domestic and in and domestic both by weighted then, and, figure al graded based on the difference in the trend recorded trend the in difference the on based graded plied to Italy's 2021-2024 data. Regarding Rome, Veni Rome, Regarding data. 2021-2024 Italy's to plied FLORENCE oeyo ors lw natcte will cities art in flows tourist of covery fr,puetal eunt Pre- to return a prudentially efore, uimt 09lvl sexpected is levels 2019 to ourism uiestaees. travelers business ITALY ternational ternational in 2019- in , ce, ce, Hotel Chains in Italy
Key evidences from 2020 17
Chain hotels by number and size 19
Chain hotels by scale 21
Chain hotels by typeof destination 22
Chain hotels by Business model 24
Top 30 Chains & Brands in 2020 26
Top 20 Domestic & International Chains in 2020 27
Top 20 Brands by business model in 2020 28
Top Brands by scale in 2020 30
Top 5 Brands by destinationtypein 2020 32
Pipeline by scale and business model 34
Pipeline, re-branding and destinations 36 17 Hotels & Chains in Italy 2021 © - 8th edition Business models Business 10 Top origin Chains’ Brands size Average rooms Chain hotels Chain e vdne from2020 Evidences Key rpris hl h tla eea upydcie y16 by declined operators. supply international general hotels to Italian chain the facing, currently while are properties, we situation the Despite Key evidences of the last 8 years census years 8 last of the evidences Key rnhsn hr 5 2 4 23% 40% 24% 41% 22% 42% 80 520 974 102,904 25% 515 39% 64,597 90,637 523 207 890 86 62, 66,042 537 90,809 487 196 882 61,964 72 62,945 515 88,231 % share Franchising 32. % share Ownership 63,078 64,260 488 170 860 61 11 Rooms) (by Groups Chain 10 Top Rooms: N. 14.5% 516 Hotels) (by Groups Chain 10 Top Hotels: N. 32.8 148 IDC Keys Chains Domestic 110.0 13.7% 4.3%IDC Keys Chains International 32.7 IDC Hotels Chains Domestic IDC Hotels Chains International 109.0 13.3% 33 4.1% Brands International 1,0 32.4 Brands Domestic 110.0 13.2% brands 33,290 of number Total 1,089,770 4.0% Hotels Italian per (rooms) size Average 1,093,286 33,316 Hotels Chain per (rooms) size Average 3.9% Keys by % penetration Chain 33,728 supply) (overall Stock Rooms Italian Rooms Chains Hotels by % penetration Chain supply) (overall Stock Hotels Italian Chains Hotels Chains (Horwath HTL Italy) HTLItaly) (Horwath 4,6 4,5 4,6 158,043 148,963 144,956 143,968 ,0 ,3 ,6 1,424 1,360 1,330 1,308 0321 052016 2015 2014 2013 79 1 127 110 98 87 eitrdantgot f55 of growth net a registered .Iayi tl eyappealing very still is Italy 6. 0301,091,569 90,300 4 66,475 848 ,199 1.0 9 • • • • ,9,6 ,8,1 ,9,8 1,092,758 1,091,180 1,086,910 1,091,061 0,8 1,4 1,8 119,388 117,681 113,848 107,881 185,098 180,954 171,845 164,196 hnfrin(2can) h rne rprisacutfrha do for by account driven properties branded mostly The (+10), chains). raise (+2 to foreign than continue brands mod of a number recorded The rooms of terms in rate penetration Chains’ The du 5.3%, data). to (2019 increases supply hotels Italian by rate penetration chains' The (111). record chain 2019’s events, of pandemic half the units, by 55 caused of year, difficult a on Even 3163,8 28632,730 32,896 32,988 33,166 6626,1 91168,475 69,131 76,057 67,610 73,796 66,662 68,961 65,965 50 58 66 16.9% 16.6% 15.8% 15.0% ,8 ,8 ,9 1,750 1,695 1,584 1,488 ,3 ,0 ,5 1,206 1,154 1,102 105.8 1,034 106.8 108.5 110.0 .%48 .%5.3% 5.2% 4.8% 4.5% 0721 092020 2019 2018 2017 0 0 9 9 %-24% 0% 19% 37% 19% 34% 20% 38% 20% 39% 293. 3233.4 33.2 32.9 32.9 2 5 8 573 584 619 551 156 616 264 525 148 558 254 143 523 240 137 227 09 0 108 106 97 90 Growth % 2020 vs vs 2020 % Growth oa10ui rpo h overall the of drop 160-unit a to e rt rwho +2.1%. of growth erate fo h hi oesi Italy. in hotels Chain the of lf oesrgsee e growth net a registered hotels 05 -3.0% -0.5% 09 8.6% 17.4% -0.9% -1.9% -3.8% -0.9% .%33.8% 3.2% .%35.3% 18.4% 40.2% 20.0% 1.5% 77.0%3.1% 79.3%4.5% 78.4%0.5% 3.0% 1.9% 5.4% 3.9% 28.3% 0.0% 0.7% 28.6% 37.1%2.1% 0.1% 2.3% 3.8% .%-5.1% 8.8% 2019 etcCan + hotels) (+8 Chains mestic Growth % 2020 vs vs 2020 % Growth 2013 18 Hotels & Chains in Italy 2021 © - 8th edition 19 Hotels & Chains in Italy 2021 © - 8th edition 120.0 160.0 200.0 hi oesb ubrand sizeChain hotels by number oestecpcte r lgtydcesn o13rosprpr per rooms 103 to hotels, decreasing Upscale slightly in are rooms) capacities (118 the nationa highest hotels the of is size size average The average rooms). the (+12.8 international segment, the to Upscale compared difference the in Generally, sti o are betting projects. which are important hotels, operators international Economy while in level, evident domestic very is de m difference 21.7 average This meaning higher (99) c The hotels continues, domestic year. to previous size compared the (120.7) hotel than hotels less average room the 1 of rooms, downsizing progressive The d of presence properties. high roo lifestyle the 105.8 medium-sized by to of explained growth drop is increased to which continues 2019, size to chain compared average the 2020, In 40.0 80.0 0.0 Hotels average size amongDomestic andInternational chains andby scale cnm isaeUsaeUpper Up. & Luxury Upscale Midscale Economy
Hotels average size ofDomestic andInternational chains,2018-2020 34.8 83
182.7 Domestic oetcItrainlOverallchains International Domestic 103.2 101.6 2018
65.1 74 99.0 95.7 International
120.4 2019 117.4 120.7
114.4 118 hstplg ihvr infcn and significant very with typology this n 2020 Overallchains 108.5 127.2 hl o pe pcl Luxury & Upscale Upper for while operty.
r rooms. ore 106.8 lse nataiinlwya a at way traditional a in seen ll
raei nentoa brand international in crease 105.8 hi oesi smaller a is hotels chain l retysadn t105.8 at standing urrently s enn ntless unit 1 meaning ms, msi oesadthe and hotels omestic
86.9 103
120.8 -100.0 -50.0 0.0 50.0 100.0 srcre nteps er,teEooysgeti tl nu an still is segment Economy the years, past the in recorded As • oeaeydw o4% h pe pcl uuycategory Luxury & Upscale Upper the 48%, to down Moderately • Chains penetration,2020 Chains penetration,2019 Italianhotel supply, 2019 Italianhotel supply, 2018 pcl eitrdasih nraeo 07 oprdt h previ segme the to Midscale compared +0.7% The of increase market. slight Italian a registered the Upscale g in to properties branded order as In Italy travel. unlock budget to developments. and lean potential and students efficient a greenfield, young, is to there appealing Therefore, brands. of eiec ugtEooyMdcl pcl Upper Up. & Upscale Midscale Economy Budget Residence Italian hotelsby portfolioscale 2018-2020 in andchains penetration rate by rooms; Chains penetration,2018 2,909 Chains penetration rate Chainspenetration rate (by rooms) scale by in thelast 3 years (2018-2020) cnm isaeUsaeUpper Up. & Luxury Upscale Midscale Economy 1.4% 2,926 2.0%
2.1% 2,690 2,597
6.0% Horwath HTL2020, ISTAT2019 Chains penetration,2019 6.5% 5,611 6.4% 5,451 2%
33.3% 15,225 33.9% 15,128
34.6% 6% Chains penetration,2020 trmissal hl the while stable remains nt etnto internationally destination a epoe emn nterms in segment nexplored o,ti emn needs segment this row, u year. ous 5,942 wstemjrt of majority the owns ,
49.7% 6,074 35%
51.5% 519 48.1% Luxury 554 48% 20 Hotels & Chains in Italy 2021 © - 8th edition 21 Hotels & Chains in Italy 2021 © - 8th edition 100 200 300 400 500 600 700 800 900 Chain hotels by scale hl ntelxr emn hr safi hr ewe dome between share fair Upscal a the is is on there share evident segment market luxury very the Italian is in the This while rooms, segments. all and in hotels operators of terms in Both h rsneo rnsi h pe pcl uuysgetis segment interna Luxury and Italian & between Upscale hotels Upper of distribution the equal in and brands hotel of the o of presence brands, 23% The with 211 segment, of Midscale the presence in the operate the brands sees 117 in which competed Upscale, international, is mostly category brands, 19 only 2019, In 0 0521 0721 092020 2019 2018 2017 2016 2015 80 N. ofbrands Domestic International 153 73 his oesadbad itiuinaogItladDmcchains andby scale andDom.c Chains’and hotels brandsdistributionamongInt.l 8 cnm isaeUsaeUpper Up. & Luxury Upscale Midscale Economy 10 Economy 19 21 170 83 12 71 Number ofoperatingbrands by scale Midscale 113 117 180 290 15 77 90 Upscale 195 16 88 95 338 inlcompanies. tional 211 796 cnm ir h otpopular most The tier. Economy 5 fttlbaddhotels. branded total of 65% r rne sdomestic. as branded s ir(9 s38hotels), 338 vs (796 tier e tcadinternational. and stic oelmtd onig95, counting limited, more oiae ydomestic by dominated Upper Up. & Luxury 104 198 919 19 87 87 95 95 117 211 95 22 Hotels & Chains in Italy 2021 © - 8th edition Top 10 Topdestinationschain by roomsin 2020 hi oesb yeofdestinationChain hotels by type hotels while Milan kept kept Milan the hotels while 2019 trend. are behind and Milan, Venice, Florence. Rome regist Rome retains the top spot terms in of the number of akDestination Rank 0Rmn ,2 13 63 431 34 36 36 30 41 1,920 Rimini 10 uoi2271 41 11 6 20 15 23 12 19 23 15 23 62 11 51 19 23 16 21 58 14 55 116 20 24 149 16 23 60 14 108 54 20 168 25 18 28 115 59 19 61 15 175 26 18 116 2,277 27 57 62 2,239 181 2,446 25 121 2,761 Budoni 58 207 63 Genoa 9 3,641 118 Naples 8 4,889 200 Turin 6,318 7 15,403 Bologna 6 21,760 Florence 5 Venice 4 Milan 3 Rome 2 1 11.7% 16.6% Rooms 2020 Distribution of chains’Distribution ofhotels amongregions 13.0% Hotels 2020 8.5% 10.4% Hotels 2019 Hotels branded hotels and rooms. Far 2018 ered an evident slowdown in new new in ered an evident slowdown hotels in Italyin hotels chains60.2%of accountfor Topregions 5 Hotels 2017 Hotels 2016 Hotels 2015 lrne3005. 517, 84,3 145,6 100,3 130,5 108,8 109,0 75,1 147,3 140,7 109,9 141.6 85.1 91.7 138.8 120.3 113.3 57.3 56.9 113.6 71.6 361.0 390.0 169.0 46.4 66.0 Bologna Florence Venice Milan Rome 100 150 200 250 300 350 400 450 500 hr sa bouepeoiac fIaincmaisi t in companies Italian of predominance absolute an is There • h nrosaeaeszso cnm oesi eie Flor Venice, in hotels Economy of sizes average enormous The • total the of third one about absorb destinations Beach & Sun • 50 0 eetyifune mn tes-b h tdn oe and Hotel Student The by - others among – influenced recently A in companies foreign and Italian between parity substantial bra total the of (28% destinations Business & Art the by closely etnto cnm isaeUpscale Midscale Economy Destination itiuino his oesaogDmcadItlby typeofdestination andaverage size andInt.l chains’Distribution ofhotels amongDom.c Business 224 Art & 105 270 Average size chains’of hotels by scale in thefirst 5 destinationsItaly in ipr Business Airport 23 175 7 Focus 135 113 136 International ofLk Other Lake Golf 150 3 12 4 81 Domestic 48 80 Leisure 84 125 Avg. Size t&Bsns cities. Business & rt rne oesi tl,followed Italy, in hotels branded eSn&Bahsgetand segment Beach & Sun he ddhotels). nded & otl openings. Hostels A&O neadBlgahv been have Bologna and ence 22 Upper Up. & Up. Upper k Sun& Ski 71 109 Luxury 119 Beach 49 469 Destinantion Thermal Avg. 4 108 26 23 Hotels & Chains in Italy 2021 © - 8th edition 24 Hotels & Chains in Italy 2021 © - 8th edition Chain hotels by Business model hsya' eotcnim h fimto ftetomi b main two the of affirmation (37%). the Ownership and confirms (39%) Report year's This Upper Up. & Luxury Economy Midscale Upscale Distribution of businessDistribution of models amongchain hotelsscale, by IDC Franchising %2%4%6%8%100% 80% 60% 40% 20% 0% 1 19 64 Managementcontract Franchising 259 7 Percentage distributionof business Lease 37% 49 models by hotels, IDC 5% 1 Managementcontract 185 465 Ownership Lease 36 19% 39% 11 51 22 sns oes Lease models: usiness Ownership 87 148 420 100% ntrso ieprcnrc ye h iuto sqiestabl average. quite on is rooms situation 156 with the largest, type, the increased contract still being per contracts contract size of of terms types In other the all a owning (+0.9%). lease, wa families hotelier Italy the of in number Besides large models a business by operating characterized regarding situation The 20% 40% 60% 80% 0% Evolution percentage of distribution business of mo 30.0% 39.0% 6.0% 0321 0521 0721 092020 2019 2018 2017 2016 2015 2014 2013 25% 100 120 140 160 20 40 60 80 0 Franchising rnhsn es Management Lease Franchising 10 27.0% 31.0% 42.0% 5.0% 22% Chains’ hotels average size by business model 104.6 41.0% 8.0% 24% Lease 40.0% 109.4 33.0% 4.0% 23% ManagementContract 39.0% 35.5% 5.1% 20% contract
155.8 ,wt oeswt management a with Hotels with e, doeaigec o78hotels. 7-8 to 5 each operating nd dels, by number hotels of tbedrn h atyears, last the during stable s 38.4% 36.4% seilytemanagement the especially , 5.1% 20% Ownership Ownership 36.1% 38.0% 4.6%
98.8 21% 37.1% 38.7% 5.4% 19% 25 Hotels & Chains in Italy 2021 © - 8th edition 26 Hotels & Chains in Italy 2021 © - 8th edition akCanHtl Rooms Hotels Chain Rank o 0Can &Brands in 2020Top 30 Chains and % market and% market share by roomsover the total 30 TopHotel Chainsrooms byItaly in 2020 chain. domestic a lacking 5 operator Top main the three with by Accor, dominated and still is market Italian The 30 29 28 27 26 25 24 23 22 21 20 19 18 17 16 15 14 13 12 11 10 2 1 9 8 7 6 5 4 3 Group Resorts & Hotels Esse Club 6.3% 12,263 167 International Marriott Group BWH rpoMzel ,1 0.8% 1,517 0.8% 7 1,528 0.8% Mazzella Gruppo 1.0% 1,548 17 Resorts 1.0% 2,004 & Hotels 13 Delphina 1.0% Hotels 2,018 Uappala 13 2,058 HNH Hospitality 10 1.1% Hotels 10 LOAN 2,071 Gruppo Hotels 1.1% Parc 16 Group TUI 2,123 CDShotels 15 Hotels Aurum 1.4%Chincherini 1.6%Geturhotels 2,646 3,080 Group 1.6% Hotels 30 Apogia 11 Vacanze 1.7% 3,138 Studio Gruppo 2.0% 3,339 13 3,851 2.1% 30 Hotels IH 2.2% 25 4,069 Alpitour 4,264 2.2%Aeroviaggi 43 2.4% 13 4,376 Hotels 2.4% Blu 4,716 Starhotels 4,765 33 24 Hotels B&B 40 Bluserena 5.1%UNA Gruppo 4.1% 9,912 TH Resorts 8,087 Hotels ITI 79 Resorts 54 & Hotels Hilton Resorts & Hotels IHG Hotels Minor Accor Holiday Holiday 52051.1% 2,075 25 1.4% 2,644 18 5.2% 10,126 61 31720.9% 1,702 13 1.1% 2,151 1.2% 2,282 35 14 2.5% 4,942 2.6% 5,024 25 31 ,2 0.8% 1,527 8 Market Market share % market % market share rooms by overthetotal 30 TopBrands by roomsin Italy 2020 in and akBadHtl Rooms Hotels Brand Rank 30 29 28 27 26 25 24 23 22 21 20 19 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 bsSye 61560.80% 0.79% 0.99% 1,556 1,548 0.98% 1,939 16 13 1,912 6 1.00% 8 HNH Hospitality 1.03% 1,964 2,004 Styles Ibis 1.05% 1.06% 15 2,058 2,071 Plaza Crowne 13 Hilton 10 16 NH Collection 1.09% 1.06% Hotels Parc 2,123 2,075 1.10%CDShotels 15 25 2,151 Aurum 1.18% 1.17% 1.20% Holid. 35 Chincherini 2,313 2,282 2,343 1.28% Geturhotels 14 2,492 14 14 1.31% Hotels Apogia 2,568 7 Vacanze Studio 27 1.35%Inn Holiday 1.34% 2,644 Novotel 2,622 1.44%Sheraton 18 1.41% 2,819 29 Hotels IH 2,762 Plus 1.61% Western Best 8 17 1.60% 3,138 Esse Club 1.69% 3,133 1.70% Prem. 3,311 Starhotels 13 3,327 2.08% 26 1.71%Hotels VOI 18 4,069 31 3,339 Hotels-Marina ITI 43 2.18%Aeroviaggi 30 4,264 UNAhotels 2.41% 3.01% 13 Mercure 4,716 5,877 Hotels Blu 24 3.65%B&B 38 7,134 Bluserena TH Resorts 97 NH Hotels Western Best :BHHtlGop Marriot Group, Hotel BWH s: Market Market share Rank total in 2020 and% market share rooms by overthe 20 Top Domestic Hotel Chains rooms byItaly in U Gruppo and Resorts TH by Marri Western, followed Best places. again: three year, sh once market chains last room hotel the international position of 4% 3° with Hotels, the ITI level domestic the At in 2020 &International Chains Top 20 Domestic 10 20 19 18 17 16 15 14 13 12 11 9 8 7 6 5 4 3 2 1 Chains Hotel Domestic Group 2.2% 2.6% 2,646 3,080 30 2.6% 11 2.8% 3,138 Resorts 3,339 3.3%& Hotels Esse Club 13 Hotels IH 3,851 3.6% 30 Alpitour 4,264 25 3.7%Aeroviaggi 13 3.9% 4,376 Hotels 4.0% Blu 4,716 33 4,765 Starhotels 24 Bluserena 40 UNA Gruppo TH Resorts Hotels ITI apl oes1 ,2 1.3% 1,528 1.3% 17 1,548 1.7% 1.7% 2,004 13 Hotels Uappala 2,058 13 1.7%HNH Hospitality 10 Hotels 2,071 Loan Gruppo 1.8% Hotels 16 Parc 2,123 CDShotels 15 Hotels Aurum Chincherini Geturhotels Group Hotels Apogia Vacanze Studio Gruppo Holiday Holiday oesRooms Hotels 52051.7% 2,075 25 2.2% 2,644 18 31721.4% 1,702 13 1.8% 2,151 1.9% 2,282 35 14 Market Market share over the total in Italy 2019 in and market % share by rooms 20 TopInternational HotelChains rooms by Rank 18 17 16 15 14 13 12 11 10 20 19 9 8 5 4 2 1 7 6 3 Chains Hotel International atlHtlGop5891.18% 899 1.22%International Hotels 1.37%Meliá 1.63% 929 International 5 1,043 Hotels 1,241 Choice Group 6 Hotel 1.64%Fattal 10 8 1,247 International Zeus Group Hotusa 3 Group 2.65%Hospitality Westmont 2,018 5.35%FMTG 10 4,069 Med Club 43 Hospitality Radisson 13.03% Group TUI 10.63% 9,912 8,087 Hotels B&B 79 Resorts 54 & Hotels Hilton Resorts & Hotels IHG 16.12% Hotels Minor 12,263 167 Accor International Marriott Group BWH acl ru 3 0.96% 732 0.99% 3 751 2 Group Barceló Hotel Student The Resorts & Hotels Wyndham t n co cuytefirst the occupy Accor and ott r,i ttetpu from top-up the at is are, oesRooms Hotels 1851.14% 865 11 6.50% 4,942 6.61% 5,024 25 31 13.31% 10,126 61 A ntrsof terms In NA. 7 1.02% 777 5 1.43% 1,084 5 1.74% 1,321 7 5 0.99% 752 4 Market Market share 27 Hotels & Chains in Italy 2021 © - 8th edition 28 Hotels & Chains in Italy 2021 © - 8th edition Top 20 Brands by business model in 2020 underOwnership in 2020 20 Top Brands by roommarket share Italy in UNAHotels rooms and leased B&B, total o Hotels, the properties, of NH 21% Resorts, owned TH of Marina. share Hotels ITI market its increased Bluserena Rank Ownership Market share Market Ownership Rank 20 19 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 -oes1.2% 1.2% 1.3% 1.3% 1.4% C-Hotels 1.3% Collection 4L Hotels Thermae GB 1.4%Omnia 2.0% 1.9%Hotels Zacchera 1.6%Select 2.1% Collezione Starhotels 2.2% Group Holiday Chincherini 2.1%Vacanze Studio 3.0% NH Hotels 3.1% 2.3% Viaggi Grandi I Group Hotels Apogia Russotti 3.8% 4.5%Mazzella Gruppo 4.3% 4.5% Hotels Parc Aurum Premium Starhotels Hotels-Marina ITI Aeroviaggi Bluserena underLease 2020in 20 Top Brands by roommarket share Italy in Rank Lease Market share Market Lease Rank 20 19 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 re 1.5% 1.4% 1.3% 1.6% 1.6%Vacanze Studio 1.6% 1.5%Sunflower 1.7%Aries Suites & Hotels Saintjane 2.0% 1.7%Hotels FV Bluserena 2.1% Med Club 2.5% 3.1%CDShotels 3.2%HNH Hospitality 3.3% Delphina 3.4% NH Collection 5.2% 4.1%Geturhotels Hotels Blu 5.4%Esse Club Hotels IH 6.1% Hotels VOI UNAhotels B&B NH Hotels TH Resorts etkn eoigiand Aeroviaggi vertaking cons oehr for together, accounts, underFranchising in 2020 20 Top Brands by roommarket share Italy in 2.5 with Report year Gr this The joined share. hote market has the share. relative contract of International the leader Zeus of indisputable 20% firm the about is holding Western Italy, Best brand The Rank Franchising Market share Market Franchising Rank 20 19 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 eaor1.4% 1.8% 1.8% 1.3% 1.5% Coll. Signature Western Best Veratour 2.0% Express Inn Holiday 2.3% 2.1% Quality 2.9% MGallery Hilton By Doubletree 3.0% 2.4% Inn Garden Hilton Blu 2.9%Radisson 4.1%Premier Western Best 4.3% Novotel 3.1%Collection Hotel Sure 5.3% 6.4%Marriott Sheraton By Points Four 8.0% Styles Ibis 7.3% Sheraton 19.8%Plaza Crowne Inn Holiday Plus Western Best Mercure Western Best underManagement in Contract 2020 20 Top Brands by roommarket share Italy in Rank Management contract Market share Market contract Management Rank 20 19 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 WMrit 1.7% 1.8% 1.8% 2.0% 2.1%JW Marriott 2.1%Sigillum 2.4%Pullman NH Collection 2.8% 2.5%Resorts Club Aldiana 2.6% 2.8% NH Hotels 3.0% Astoria Waldorf International Zeus 4.6% Inn Garden Hilton Regis St 6.0% Westmont 4.2% 7.9% Mercure 5.2% Collection 8.3% Hospitality Italian 7.5% Westin 8.4% Collection Luxury The Sheraton Marriott Hotels AC Ibis Hilton Novotel e oe Management Hotel eek ftemanagement the of % rnhsn etrin sector franchising l 29 Hotels & Chains in Italy 2021 © - 8th edition 30 Hotels & Chains in Italy 2021 © - 8th edition akEooyHtl Rooms Hotels Economy Rank Top Brands by scale in 2020 scale in 2020 TH 10 TopBrands by roomsin theEconomy and slightly), down (4.4% (unchan rooms). share Western (-576 12.8% decline a Best with B&B, unchanged), by (4.9% led of is players, 76% segment for big Midscale account The four These Hotel. by Park and dominated Meininger, remains Hostels, segment, Economy The 10 2 1 9 8 7 6 5 4 3 h tdn oe 5 29.4% 751 2 Hostels & Hotels A&O Hotel Student The cmoa15 2.0% 50 3.6% 1 2.3% 93 4.1% 60 104 2 Acampora 1 Residences 8.6% & Hotels 2 Piazza 12.9% 220 Hotels Residence 329 Autosole 2 Generator 3 Apartments ServicedMicasas Hotels Parc Meininger 2 24.6% 629 2 42.1% 54 2 4.2% 107 5 Market Market share segment 2020in 20 TopBrands by roomsin theMidscale akMdcl oesRooms Hotels Midscale Rank 20 19 18 17 16 15 14 13 12 11 10 5 4 3 2 1 8 7 9 6 euhtl ,3 4.4% 4.9% 1,330 1,480 12.8% 4.4% 7 8 3,855 1,335 40 23 Chincherini Geturhotels Western Best Ibis B&B al oes5481.5% 448 5 Hotels 1.7%Raeli 1.8%Express 507 Inn Holiday 539 Vacanze Club Azzurro 5 Villaggi 10 Mondotondo 1.9%Residences 2.0% 2.0%& Hotels Piazza 575 598 Esse Club 599 2.3% Meditur 8 1 3 681 Resorts & Hotels Fabilia 3.2% 1 Hotels Bianchi Aeroviaggi 968 3.8% Aurum 1,145 11 Med Club 6 Group Hotels Apogia Styles Ibis TH Resorts Group Holiday Holiday h aktshare. market the e) olwdb Ibis by followed ged), tdn oe,A&O Hotel, Student eoti nsharp in is Resort 3491.5% 459 13 2.6% 796 15 4.0% 1,205 12 5 1.5% 1.5% 456 1.5% 456 4 456 9 1 1.9% 574 8 Market Market share akUsaeHtl Rooms Hotels Upscale Rank segment 2020in fol rooms), 20 TopBrands by roomsin theUpscale Upscal (940 Upper hotels the 8 in with players Forte. Rocco big leads and collection, the Collection of Luxury ranking Bl where by the are distantly is Western followed each, Best Unvaried 4% and of Hotels share NH penetration duo a the with segment, Upscale the In 10 20 19 18 17 16 15 14 13 12 11 9 8 7 6 5 4 3 2 1 O oes82892.0% 2.2% 2,819 1.9% 3,117 2,762 2.2% 8 H&R 29 3,168 17 Hotels-Marina ITI 2.3% Premium Starhotels 3,311 25 2.5% Hotels VOI 2.8% 3,571 18 Mercure 4,030 18 Hotels Blu 4.1% 4.1% 11 UNAhotels 5,799 5,877 TH Resorts 74 38 Bluserena Western Best NH Hotels rwePaa81921.3% 1.4% 1,912 1,962 1.5% 8 2,137 8 13 1.6% 1.6% 1.6% Plaza Crowne 2,282 2,313 2,343 CDShotels 14 14 1.7% 14 Esse Club 2,412 1.7% 1.7%Vacanze Studio 2,360 6 2,414 Inn Holiday 1.8% 24 Novotel 25 2,540 Plus Western Best 12 Sheraton Hotels IH Aeroviaggi 12751.9% 2,725 21 Market Market share Upscale &Luxury segmentin 2020 20 TopBrands by roomsin theUpper Rank 17 16 15 14 13 12 11 10 20 19 18 8 7 5 4 3 1 9 6 2 Luxury & Up. Upper itn1391.9% 2.0% 379 2.0% 390 1 391 2 5 2.0%Hotels- ITI 2.2% Hilton 397 2.2% 429 2.3%Melia' 442 2 3 451 Sina 7 Mazzella Gruppo 3 Collection 2.7%Dorchester 2.7% Regis St 529 541 Belmond 2 3 Select 2.8% Resorts& Hotels 3.6% Palladium 559 Grand 3.4% Blu Radisson 718 679 6 Delphina 3 Hotels 6 ThermaeGB Forte Rocco NH Collection Westin Collection Luxury The adr soi 7 1.9% 370 Resid. & Hotels 1 Falkensteiner Collezione Starhotels Astoria Waldorf Luxury srn ih2.8%. with userena Colonna Colonna oe yWsi,NH Westin, by lowed uuysegment Luxury & e ofre ttetop the at confirmed oesRooms Hotels 9 2.0% 399 2 2.4% 469 2 2.7% 542 3 4.7% 940 8 4 1.7% 1.8% 345 358 3 1.9% 4 375 2 Market Market share 31 Hotels & Chains in Italy 2021 © - 8th edition 32 Hotels & Chains in Italy 2021 © - 8th edition akOhrLiueHtl Rooms Hotels Leisure Other Rank Rooms Hotels Art & Business Rank o rnsb etnto yein2020 type Top 5 Brands by destination destinations2020 in 5 TopBrandsrooms byOther inLeisure destinations2020 in 5 Top Brandsrooms byArt &Business in v remains Beach & supply. Sun the of destinations, fragmentation leisure strong other Busines Premium. the and Starhotels Business Unlike and & Hotel Art UNA in B&B, with leads along Hotels NH and Western Best 5 4 3 2 1 5 4 3 2 1 & 4 3.3% 548 6 4.0% 3.4% 664 574 5.3% 4 5 884 B&B 8.4% Hotels Lindbergh 1,404 5 Hotels Blu 20 Hotels Zacchera Western Best 2.8% 3.6% 3.2% 3.1% 1,438 1,869 1,661 1,584 9 20 5.8% 24 8 Premium Starhotels 2,985 Western Best 19 UNAhotels B&B NH Hotels Market Market Market share share destinations2020 in 5 TopBrandsrooms bySun in&Beach destinations2020 in 5 TopBrandsrooms byBusiness in Focus akBsns ou oesRooms Hotels Focus Business Rank akSn&BahHtl Rooms Hotels Beach & Sun Rank 5 4 3 2 1 5 4 3 2 1 & 41314.4% 1,361 4.3% 4.7% 14 1,324 1,446 8 6.7% 8.1% 8 Premium Starhotels 2,055 2,497 B&B 28 15 UNAhotels Western Best NH Hotels lbEs 52514.1% 3.7% 2,501 2,282 5.1% 15 14 5.1% 7% 3,138 3,133 Vacanze Studio 4,114 13 26 Esse Club 12 Hotels-Marina ITI Aeroviaggi Bluserena r ocnrtdwt a with concentrated ery ou destinations, Focus s Market Market Market Market share share akTemlHtl Rooms Hotels Thermal Rank Rooms Hotels Ski Rank destinations2020 in 5 TopBrandsrooms by Thermal destinations2020 in 5 TopBrandsrooms bySki in to close Milan in property y 436-key this its with joined Hotels has Airport group, in hospitality w Canadian as giants. the fragmented international Westmont, the very with remains branded destinations be to continue Spa and Golf, Ski, 1 3 2 1 5 4 3 2 5 4 Hotels ThermaeGB 7.6% 703 18.6% 1,718 8 9 Suites & Hotels Saintjane Hotels Blu TH Resorts uu 9 8.9% 8.8% 8.7% 290 284 281 23.9% 2 775 1 4 Resorts Spa Adler 8 Blu Radisson Aurum Dimhotels 4.3% 4.0% 400 392 4 7 Hotels Residence Geturhotels 5 26.4% 855 5 5.0% 467 9 Market Market Market share share destinations2020 in 5 TopBrandsrooms byAirport in destinations2020 in 5 TopBrandsrooms byGolf in akGl oesRooms Hotels Golf Rank akArotHtl Rooms Hotels Airport Rank 5 3 2 1 4 5 4 3 2 1 eaor1186.1% 138 1 9.0% 40.2% 203 Collezione 903 Starhotels 1 Veratour 1 Resorts & MiraHotels Forte Rocco Hotels VOI etot1468.3% 8.3% 436 437 9.9% 1 9.0% 517 1 469 1 10.9% Westmont 5 569 Sheraton 2 Western Best Hilton Plaza Crowne iaeairport. Linate a' eot n ak 5 ranks and Report, ear's l,wieArothotels Airport while ell, 3 5.8% 130 8.8% 1 199 2 Market Market Market Market share share th 33 Hotels & Chains in Italy 2021 © - 8th edition 34 Hotels & Chains in Italy 2021 © - 8th edition Upper Up.&Upper Luxury Pipeline by scale and business model oe steicdneo rnhsn (18%). Franchising of incidence the is Lower (3 highe dominates slightly is still which Lease tier. (23%), contract the Management models, and business (23%) i to 16% reference tier, With Luxury & segment. 20, Upscale Economy total Upper in to 9% the expected lastly, in are 24% openings segment, new years, Upscale to three of next terms in the pos demand In have low pipeline the of the because in and hotels construction many the in crisis, pandemic the internation to Due many by country. targeted the in being flagship is one least years, recent in Italy, of rooms, Ownershi and 20,867 Lease of of opening prevalence a the with expect and we segment, Upscale 2023 to 2021 Between Economy Midscale Upscale Pipeline and re-brandingrooms(2021-2023) by scale andbusiness model, IDC 396 Franchising 966 752 1,842 2,226 1,281 2,057 814 Lease 1,123 220 Management contract 5,227 loeaos hc i ohv at have to aim which operators, al nteUprUsae&Luxury & Upscale Upper the in r 6 om,o hc 2 nthe in 52% which of rooms, 867 rs riasadstays. and arrivals urist pndteoeigfradelay a for opening the tponed %,floe yOwnership by followed 6%), h isaespl,and, supply, Midscale the n 1,396 Ownership models. p hc 2 nthe on 52% which 1,653 cnm n uuyhtlpoet r edn h a toward way 2023 by the respectively +23% leading and are +72% by projects grow to hotel expect segments Luxury and Economy +72% cnm isaeUsaeUpper Up. & Luxury Upscale Midscale Economy Expected increase in chainrooms (2020-2023) scale, by increase % 2023 vs 2020 1%+8% +11% 2020 2021 2022 2023 . eoey ihthe with recovery, +23% 35 Hotels & Chains in Italy 2021 © - 8th edition 36 Hotels & Chains in Italy 2021 © - 8th edition Rank Pipeline, re-branding and destinations vr3 rjcsaei h ieiebtenTsay(3 and Pipeline and re-brandingrooms(2021-2023) by scale in10 thetop destinations,rooms by (13) Tuscany between pipeline the Lat in main are Besides projects the operators. 30 are international over Venice and and domestic Milan, for Rome, both years, previous the Like Pipeline and re-brandingrooms(2021-2023) 10 1 2 3 9 8 7 6 4 5 International by pipelinerooms 10 TopDestinations oe44181262,389 1,226 168 444 Rome Milan Venice lrne896 606 62 879 Caserta Scalea Genoa Fiumicino Acireale Florence ui 1 107 519 Turin 34.2% by originof chains, IDC 65.8% Domestic cnm isaeUpscale Midscale Economy 9 6 1,308 669 490 6 5 255 653 860 1 289 114 4273 54 Pipelineand re-brandinghotels androoms Rank 5 4 3 2 1 (2021-2023) (2021-2023) by regionofItaly 420 rooms by pipeline 5 TopRegions iiy1 1,455 16 2,095 2,578 13 21 3,308 4,829 22 31 Sicily Tuscany Veneto Lombardy Latium u,Lmad,adVeneto, and Lombardy, ium, iiy(16). Sicily Upper Up. & Up. Upper ou o e projects, new for focus Luxury 312 327 oesRooms Hotels Total pipeline destination rooms per 4,227 2,467 1,768 1,547 312 327 420 327 403 626
38 Hotels & Chains in Italy 2021 © - 8th edition Methodology o n nur ntecnu ehdlg laecnatteato,AesoFazs at Franzese Alessio author, the contact please methodology census the estimated the on of 0.1% enquire of [email protected]. pretty any area is supply the For rooms methodology in and and the errors data hotels of on limited Requests Since stock cause 2020. hotels/rooms only on ISTAT data may the supply mismatch considering official rates. independent this penetration estimated of census. of years, pipeline. lack the is as count along the into hotels) considered the stable to are up by 2020 include due sum 31st, or tier not year, not December rooms after precedent do second do chain (by and a Pipeline of under rate separately together. because operating Penetration counted as counted total listed are are hotels to hotels All hotels hotels. pipeline up re-branded report, sum of and this not counting Pipeline of may double scope chains the including For domestic figures and case, Counting). hotels. international avoided. the Double operated been (Including showing When has “IDC” charts as chain double-counting. reported a All of are by purposes, franchised net certain and for is operators properties, tier data second aggregated by managed Thus, hotels of counting Double the with represent not those do and are system) “stars” (Italian chains apartments. hotels and of suites domestic classification of official case Italy; the the in on even outside based “keys”, are to Scales headquarter equivalent as “Second used with is • even “Rooms” visibility. those count, the sign are • into with considered chains not brands are International networks” hostel) affiliation • “voluntary (or called so hotel the and several brands or Soft one • none, own may corporate four the Chains of any by • world, the in hotels/resorts more or 5 operating organization any is chain A Report: • this of of of purpose as the data as For Eurostat Italy on based in even are Definitions be states hotels EU might chain other there with issuing, operating comparison reported. report 2020. and we of 31st, and competitiveness what December collection and Italian census portfolio on data (2021) HTL data between current All chain delay Horwath a the between the to differences accuracysignificant Due of increasing 2020. evidences an 31st, achieve December contains we report year This every and information Italy of Source in chains hotel support. on Chains’ Hotel data to collect thanks we 2012 Since agtpstoigo h rn tef h tr-osaecneso follows: conversion stars-to-scale The itself. brand the of positioning target abroad. operations have four also mentioned that the those of including any Italy, to in belong headquarter not do they hotel since one chain, hotel least a models. by) at visibility. business acquired operate sign (because commercial of who have part not chains when may are or (insurance may operators, Simple and chain brand label” properties. party a “white third franchising considered a named under being (4) otherwise chains). for or operators”, as qualify accounted tier leasing not not then (3) are does investors/owners/developers managing, operations, estate real (2) on pure banks, owning, control companies, no (1) with ownership, i.e. models, business tr:UprUsae&Luxury & Upscale Upper Upscale Midscale stars: 5 Economy stars: Budget4 stars: 3 stars: 2 star: 1 Legenda Definitions YTD YoY Thsnd OR Mln MICE IDC GDP F&B CAGR Bn Avg White label, Second Tier Domestic Chain Hotel Chains (in this report) Year To Date Year Over Year Thousand Occupancy Rate Million Exhibitions Meetings, Incentives, Conferences, Including Double Counting Gross Domestic Product Food & Beverage Compound Annual Growth Rate Billion Average International Chain A A chain operating one or more hotels branded by anoth abroad. A chain with headquarter in Italy, including those whi Italy. A chain with headquarter outside prtoscnrl osntqaiyt erpre sa hote an as reported worl be the to qualify owners in not Simple does hotels control) properties. operations more franchising or or 5 leasing managing, operating organization hotel Any ch also run operations er chain. chain. l i i h akof lack the (in hip yowning, by d 39 Hotels & Chains in Italy 2021 © - 8th edition Hotels & Chains in Italy 2021 – The Report © All rights reserved 2021
Authors: Zoran Ba čić Senior Partner & Managing Director Horwath HTL Italy
Alessio Franzese Project Manager Horwath HTL Italy
Edited in March 2021 by Horwath HTL, in partnership with Associazione Italiana Confindustria Alberghi. All data on hotel chains as of December 31 st , 2020. 8th edition.
Scanning and photocopying prohibited – Please, ask us for extracts from this Report or the previous editions at [email protected] This version of the Report is distributed for free. We have tried our best to correctly report information and data on hotel chains and have directly contacted hotel chains’ responsible persons prior to distribution for data check, in order to improve accuracy. Nevertheless, involuntary omissions and minor errors may occur as for any census.
Graphics & design: Gianluca Franzese netet n ors lw.Isami oprovide a to see while indicators worldwide. is crisis all come, to that today’s years industry aim the an in address strongly of growing Its to future the tools at flows. looking the drive with tourist that dynamics companies and and phenomena new investments Confindustr to Italiana tourism looks Associazione and Alberghi level economy international Italian an the At of players industry. integrat other it such, the as ofwith and, member Federturismo of a and is Confindustria Alberghi Confindustria Italiana Associazione change market are to features rationale. attention and main and Italy whose skills, in is vision planning economy commitment, It entrepreneurial tourist tourism revenues. an the in has 2,500 of and Euros player billion 70,000 reference than 5 a rooms, therefore than more more 175,000 present and with totalling employees hotel is facilities country, the accommodation Alberghi the and at Confindustria throughout players Italiana hotels representing Associazione industry- independent two companies. the the of Confindustria: merger the Alberghi Confindustria Italiana Associazione ALBERGHI CONFINDUSTRIA ITALIANA ASSOCIAZIONE public corporations, industrial and developers, lifecycle clients: institutions. property and investors, offices international the administrative of and phases lenders, involved national local all is detailed in supports It providing of projects projects understanding. combination by client with international a and industries for through knowledge world expertise leisure the and and around experience tourism has in unequalled Leisure) specialist hotel, consulting and pre-eminent Tourism the the (Hotel, as HTL recognized Horwath been field, its In HTLHORWATH About rgntdfromoriginated es ia s www.alberghiconfindustria.it [email protected] 06 54220808 +39 +39 06 5924274 Tel. 00144 Rome, Italy Viale Pasteur, 10 AlberghiConfindustria ItalianaAssociazione www.horwathhtl.it [email protected] +39 06 68395091Tel. 00196 Rome, Italy 21,Via Flaminia HTL HORWATH 41 Hotels & Chains in Italy 2021 © - 8th edition