Your Native Ad Could Cost You. Steve Smith's Eye on Innovation

June 15, 2015 Media Industry Newsletter Vol. 68 No. 24 New York, N.Y. www.minonline.com

See You in Court? Your Native Ad Could Cost You. As many publishers pursue new revenue streams by adding “content studio” and “marketing services” models to their businesses, they may also be incurring some of the same potential liabilities as traditional advertisers and agencies. In one of the sternest warnings to date concerning the ethical and legal implications of so-called “native” advertising and content marketing, the Federal Trade Commission’s associate director of Ad Practices, Mary Engle told an AdExchanger conference that publishers now could be held accountable for deceptive advertising on their sites. (continued on page 6)

Steve Smith's Eye on Innovation: Apple To Media: Okay, Let’s Try That Again. There are a few top line pieces of good news for magazines from the June 8 Apple an- nouncement at the WWDC. Foremost, after several years of underperformance, the News- stand model in iOS was dropped as the well-intentioned misfire that it was. By aggre- gating branded media tablet editions in one place, Apple thought it was highlighting subscription-based high-value content when really it was segregating and hiding it. At minimum, eliminating the Newsstand folder brings magazine apps closer to the surface but also forces them to think and act less like tablet editions and more like dynamic apps. But the more important development was the addition of an Apple-led News app that will aggregate and personalize content from a range of sources. The good news for magazine media is that Apple continues to hold your brand in the highest regard. In fact, the wall of partner brands on display at WWDC was overwhelmingly dominated by magazine publishers—Condé Nast, Hearst and Time Inc. titles were all in included, among others. (continued on page 4)

The "Fast Company" Outsourcing Cover that Was 11 Years Ahead of Its "Time." According to the Time Inc. chapter of The News Guild of New York, the company has subcon- tracted 16 union jobs (and many more nonunion jobs, says News Guild local representative Anthony Napoli) thus far in 2015. The January replacement of six Sports Illustrated staff photographers by freelancers received the most attention, but Napoli also reported the outsourcing of the six-person People iPad design and production staff to Malaysia, eight jobs from People's Premedia unit to the Philippines and the four individuals convert- ing Time Inc. content to eMags were shipped to Bangalore–which is the center of India's technology industry. Bangalore is a familiar refrain for outsourced U.S. tech jobs, and the widespread activity in 2004 led former Fast Company editor-in-chief John Byrne to show casualties in the piercing Look Into Their Eyes cover story that April. He told min at that time (continued, with Fast Company cover, on page 5) • VANITY FAIR JENNER COVER "BROKE" IN PEOPLE; STOCK WATCH...... Page 2 • A NEARLY CLEAN SLATE FOR ITS NEW APP...... Page 3 • MAGAZINE EMPLOYEES & UNIONS; DUFRY WORLD FOR RICH BRAZILIANS...Page 5 • BUYING LONG-FORM VIDEO ONLINE; GH'S GREEN SEAL...... Page 7 • PARADE & AMERICAN PROFILE; BILL PHILLIPS' BETTER MAN PROJECT...Page 8 www.minonline.com © 2015 Access Intelligence, LLC. Federal copyright law prohibits unauthorized reproduction by any means and imposes fines of up to $100,000 for violations. Page 2 min 6/15/2015 "People" Was the First Mag. to Show the "Vanity Fair" Caitlyn Jenner Cover. This sounds oxymoron-ish, but Vanity Fair's decision to keep the exclusive Bruce-Jenner-to Caitlyn-Jenner conversion digital-only for 10 days before the July issue's June 11 release resulted in Call Me Caitlyn's newsstand debut as an inset on the June 15 People that went on sale June 5. Early indicators are that the VF strategy worked brilliantly, with minonline reporting stratospheric engagement increases on all forms of social media during the week of June 1. By mid-summer, we should know if this digital rising tide will lift the newsstand boat in a month that is typically among VF's weakest. This digital blitz is new for VF, as past blockbusters had always accom- panied the issues' release. In a June 10 Mr. Magazine interview with Univer- sity of Mississippi journalism professor Samir Husni, VF VP and publisher Chris Mitchell claimed victory by stating "if you harness it correctly, digital media only enhances the power of print media because it gives you so many different pipes to tell the story." That is the key to Mitchell's conclusion: "Magazines become even more powerful because of their digital counterparts." ------Stock Watch (June 11, 2015, Wall Street close) COMPANY [SYMBOL] PRICE %/Change COMPANY [SYMBOL] PRICE %/Change 6/11 5 wks# 2015@ 6/11 5 wks# 2015@ APPLE INC. [AAPL] 128.59 2.66 16.50 REED ELSEVIER PLC (ADR) [RUK]## 67.01 2.20 -1.53 CBS CORP. [CBS] 58.77 -4.00 6.20 ROVI CORP. [ROVI] 17.87 1.48 -20.89 CHARTER COMMUNICATIONS [CHTR]@ 173.92 -4.94 4.63 R.R. DONNELLEY & SONS CO. (RRD) 18.93 4.82 12.61 COMCAST CORP. [CMCSA* 58.76 1.45 1.29 SCHOLASTIC INC. [SCHL] 45.09 3.82 23.81 WALT DISNEY CO. [DIS] 110.62 1.24 17.44 SCRIPPS, E.W. & CO. [SSP] 24.42 2.35 9.26 FACEBOOK INC. [FB] 81.83 4.34 4.88 TIME INC. [TIME] 23.54 10.31 -4.35 GANNETT CO. [GCI]** 35.79 3.86 12.09 TIME WARNER CABLE [TWC]* 179.39 15.65 17.97 GOOGLE INC. [GOOG] 534.61 0.74 1.56 TIME WARNER INC. [TWX] 86.59 3.48 1.37 GRAHAM HOLDINGS CO. [GHC] 1,085.00 12.24 25.62 TRIBUNE PUBLISHING [TPUB] 15.35 -4.36 -32.97 INTERPUBLIC GROUP OF COS. [IPG] 20.15 -2.70 -2.99 21ST CENTURY FOX [FOXA] 32.90 0.37 -14.35 LEE ENTERPRISES [LEE] 3.09 -5.50 -16.03 TWITTER INC. [TWTR]; 35.84 -4.96 -0.08 MARTHA STEWART LIVING OMNIMEDIA [MSO] 5.02 -5.28 16.47 VIACOM INC. [VIA] 67.73 1.17 -10.29 McCLATCHY CO. [MNI] 1.28 -0.78 -61.45 WEBMD [WBMD] 45.20 -0.07 14.29 McGRAW-HILL FINANCIAL [MHFI] 104.44 -0.48 17.37 XO GROUP (THE KNOT) [XOXO] 16.24 -0.67 -10.82 MEDIA GENERAL [MEG] 16.34 3.35 -2.33 YAHOO! INC. [YHOO] 40.94 -6.68 -18.95 MEREDITH CORP. [MDP] 16.34 -67.91 -69.92 min MEDIA INDEX 3,226.58 3.68 8.97 MICROSOFT CORP. [MSFT] 46.44 -0.56 -0.02 NEW YORK TIMES CO. [NYT] 13.97 2.05 5.67 NASDAQ COMPOSITE 5,082.51 4.00 7.32 NEWS CORP. [NWSA] 14.58 -2.61 -7.07 DOW JONES INDUSTRIAL AVERAGE 18,039.37 1.55 1.21 # = From May 7, 2015; @ = From December, 31 2014; * = Charter Communications agreed to acquire Time Warner Cable for $55 billion on May 26, 2015; ** = Gannett to spin off broadcast, digital divisions as Tegna on July 1, 2015

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Distributed via email and online. For email and postal address changes, allow 2 weeks notice. Send to: Client Services or call 888-707-5814. For advertising info contact 301/ 354-1629. Contents may not be reproduced in any form without written permission. Subscription Rate: $1099 min 6/15/2015 Page 3 Steve Smith's App Review: "Slate’s" Many Doors to Content. Among all the endemic digital publishers, Slate is one of the few to proudly call itself a “magazine”-or at least it doesn’t run from the label. It’s a true polymath publication in the grand tradition of the Saturday Review and The New Republic of old—as comfortable in politics as culture. It likely has many audiences who come to the brand for particu- lar elements but a shared sensibility— perhaps best described as the Ivy League liberal arts major. And so the challenge of a Slate app is containing that massive trove of topics and content, including a portfolio of content franchises (“Dear Prudence”, etc.) and podcasts. The iOS app does this fairly well with the basic interface employing the familiar image-dominant feed, fitting about two and a half stories on an iPhone 6 Plus screen and using a three-tab structure to apply recent, featured and popular filters. The tabs are too feint to be noticed, and the hamburger menu is placed to the upper right, neither of which is helpful. Throughout, Slate is pushing its paid memberships Slate+ plan, an understandable effort that actually gets irritating for its omnipresence. The article structure is readable, with four universal type sizes available in the settings menu. Saving and shar- ing tools are accessible and leverage iOS infrastructure. The saving tool lets you store articles to a special area in the app, but I couldn’t find any facility for browsing and saving articles across desktop and mobile. This facility would seem natural for a publication like Slate. I was sad to see the prominent use of “Recommended for You” blocks of third-party clickbait at the end of each article, preceding some of Slate’s much more relevant and compelling internal story links. Aside from its pleasant presentation of strong and di- verse content, Slate’s basic navigability is the strong suit of this app. The slide-in navigation window not only has the basic departments but also includes a zoomable menu for saved articles, blogs and “blockbuster” articles. Un- like most menus, however, this one actually does not just link to the section but opens a submenu with the article and blog titles to access directly. This underscores how the app effectively streamlines access to its many parts. I’d like to see more personalization, though, and it would be nice to rearrange the menu so preferred content like arts or podcasts could be featured at the top. Speaking of podcasts, Slate makes good on its pioneer heritage in this regard, with one of the best integrations of the format that I’ve seen. All of the shows are accessible in a single area, and simply tapping on a program starts it running in the embedded podcast player. Even better-the podcasts keep playing in the background even as you leave the app and navigate elsewhere on your phone. With every strength in the app, there are equally irritating weak- APP REPORT CARD nesses. The monetization strategy is puzzling and the app eschews in-feed “native” but uses the more troubling recommendation links User Experience B+ that often stand out as irrelevant to the article at hand and even more irrelevant to the Slate environment. Otherwise, the app uses Overall Design B+ diminutive banner ads that scale poorly on a larger screen and seem disposable. The app also needs cross-screen article saving. Slate has Social Integration B+ exactly the kind of content someone might bookmark on one screen in Mobile Utility B order to consume it at a more opportune moment. Two decades into its life as one of the great media brands to emerge Monetization D from the digital era, Slate remains a true innovator of digital content delivery. In this case, the app execution has welcome evidence Final Grade B+ of that legacy, but leaves us expecting more. Page 4 min 6/15/2015

EYE ON INNOVATION STEVE SMITH

Apple To Media: Okay, Let’s Try That Again (continued from page 1)

The resemblance to Flipboard’s model is more than fleeting. Like that app, Apple News seems to valorize the magazine experience: a lean-back, lush immersion typified by attention to layout, image and text and branded content. At the keynote, Apple VP of applications Su- san Prescott walked through an early version that still led with major media brands, from which the user begins the path to personalization. A notable aspect of Apple News is that it does not try to break media branding but still retains its value even as it blends traditional magazines and newspapers with digital-first sources. From what I can tell so far, the News app invites users to engage content by brand and by topic. Like Facebook’s recent Instant Articles, Apple News offers publishers tools that allow for video, embedded animations and especially the ability to communicate media branding visually. Apple also seems eager to let publishers use this aggregation channel as a platform for pushing subscription/paid content. Hearst Magazines Digital Media president Troy Young tells min “Apple News will allow us to deliver a media experience that is rich, branded and frictionless.” He also says that key titles like Cosmopolitan, Car and Driver, ELLE and Esquire will benefit from a “new mobile-centric delivery environment that reaches tens of millions of readers globally.” But, of course, iOS already has one of those plat- forms in the very similar Flipboard. Sources at that company argue the similarity between the two products is superficial and that theirs is a much more socially curated platform where millions of curators provide the “cool.” In distinguishing themselves from Apple News as a “social magazine,” Flipboard is poking at Apple’s own soft underbelly—past failures at engaging the social ecosystem. Whether consumers really care or distinguish among Apple, Zite, Flipboard or any other news aggregator’s backend personalization techniques seems to me doubtful. Flip- board probably should be concerned. Apple’s is a more formidable and similar competi- tor than previous contenders. Still, the larger meaning of Apple’s News rollout is that it signals the company’s greater focus (at last) on discovery. Don’t be distracted by the shiny new toy that is a News app. For publishers, the more critical iOS 9 development may be Apple’s empha- sis on the top level search bar and deep linking. Following Google’s lead in Android, Apple is now encouraging app developers to index their content so that a much-enriched iOS search bar can surface specific content within apps. Deep linking is a very big deal in a mobile channel where 80% of time spent is in apps that are effectively siloed from one another and from universal discovery mechanisms. My guess is that user search habits will start migrating to a mobile search box in much the same way online search behaviors took to browser address bars. Once users see their effectiveness in avoiding the vertical search steps mobile apps require, habits will change. Both Apple News and deep linking accelerate the ongoing disintegration of discrete, branded media experiences. Just as direct traffic to a branded URL gave way to search and social discovery, mobile apps will increasingly be containers that are open to search, aggregation and cross-app deep linking. The technical challenge will be effectively connecting and optimizing your content into all of these discovery mechanisms. The existential challenge is creating ways to communicate brand experience, quality and identity when you have lost control of the media environment.

Steve Smith (popeyesmith @c o m c a s t .n e t ) is digital media editor for min. min 6/15/2015 Page 5 Outsourcing: "Fast Company" in 20o4, Time Inc. in 2015 (continued from page 1) that "by showing victims of outsourcing on the [FC] cover and on the inside, I wanted readers to feel as if they were looking at themselves." If current FC editor-in-chief, Bob Safian, and executive editor, Rick Tetzeli, were to apply Look Into Their Eyes today, they might be looking at the faces of former Time Inc. colleagues as the two are both past manag- ing editors of Money and Entertainment Weekly, respectively. Neither would comment on the cover because it was released before their respective 2007 and 2010 FC hires. Byrne is now into job-building as one aspect of his five-year-old Poet- sandQuants.com which offers career opportunities for MBAs. We will catch up with the former BusinessWeek executive editor and Jack Welch, John Scul- ley and "Chainsaw" Al Dunlap biographer later this summer. "Labor Relations" Joins the Magazine Lexicon. Time Inc. unionizing employees for decades makes it unique among major group magazine publishers. Yet little was heard since the continued spate of layoffs that began in 2005, because the job outsourcing is occurring during what New York News Guild local representative Anthony Napoli calls "an impasse over contractual negotiations." He adds that, "Employees are working without a contract, and Time Inc. unilaterally subcontracting positions–as many as 60 unionized jobs before the November move to smaller corporate headquarters [at New York's Brookfield Place]–is being done in bad faith. We plan to file a grievance with the National Labor Relations Board." The non-profit Consumer Reports also has a unionized staff, and in the aftermath of the May 27 closure of CR spinoff ShopSmart, there were 18 job eliminations reported, six of which were managerial. That kept Napoli busy last week (he was at CR's Yonkers, N.Y., headquarters all day on June 9), and his boss, News Guild president Bill O'Meara, vowed to the NYP that the union would "fight back" over an alleged breach of contract that "bans layoffs of long-term employees." "Dufry World" Is a Taste of Home for Affluent Brazilian Travelers. The 50,000 controlled-circulation quarterly that launched in March is tar- outono|autumn 2015 2 0 0 Produtos dufry geted at Brazilians who shop at luxury retailer Dufry AG's stores in Rio dufry Products Novas Descobertas de Janeiro and São Paulo, as well as, duty-free and duty-paid Dufry out- UrUgUAi Bespoke kenyA novA york AcelerA ArizonA MiAMi lets in airports there, New York, Miami, and Orlando. "We are reaching an londres chicAgo gloBAl BerliM TUlUM BrUxelAs international segment that is important but overlooked," says XOP Media & clUj ApresentAndo president Jill Carvajal, who is behind the project with Dufry-owned Hud- Bryce Dallas H o w a r d son News president James Cohen and wife Lisa. "The MasterCard 2015 Global Destination Cities Index estimates that the 650,000 visitors to New York from São Paulo will spend $1.231 billion, which is topped only by Beijing's

A estrela do O Mundo dos Dinossauros fala sobre sua vida na estrada, família e dinossauros. The Jurassic World star talks about life $1.336 billion. By contrast, the 641,000 visitors from Toronto will spend on the road, family, and dinosaurs. Por joel stein only $214 million. "Dufry World gives advertisers a great opportunity to present their brands to an emerging market, and we are planning to launch editions for Mexico, China, India and Russia." The Brazilian Dufry World, with Bryce Dallas Howard and Lenny Kravitz on the first two covers, has content in Portuguese and in English. Order Your Copy Today! www.minonline.com/mobileguidebook Mobile App In this guidebook, we’ve compiled the newest mobile trends, the hottest apps and perspectives from the best thinkers and writers working in the mobile market today.

Guidebook • Mobile Strategies, Trends & The Ecosystem Chapters Include: • Mobile App Reviews & Analysis for Media Brands • Media Insiders’ Insights

Questions? Contact Allie DeNicuolo at [email protected] or 301-354-1810. 24790 Page 6 min 6/15/2015 SEE YOU IN COURT? YOUR NATIVE AD COULD COST YOU.(continued from page 1) Traditionally, advertisers are deemed responsible for the content of marketing mes- sages, not the media on which they ran. “But when the publisher is creating the content, they’re more involved in the process, and that creates some potential liability,” Engle told attendees at the Clean Ads I/O conference last week, as reported by AdExchanger. Advertorial will be scrutinized, she warned, and Engle called out examples from Gawker, BuzzFeed and Wired.com. Although the actual production of advertising content could impli- cate the media companies. Engle did specify that the FTC was scrutinizing fair labeling rather than the content itself. “For us, the concern is whether consumers recognize what they’re seeing is advertising or not.” And simply tagging these non-editorial items as “sponsored” may not be sufficient if the labeling isn't clear. And apparently, the FTC is applying a measurable standard to these determinations. A label is deemed deceptive if “it misleads a significant percentage of consumers,” she said. The FTC is asking consumers whether they recognize an item as advertising on some sites, and if 10% to 15% of those users don’t, it’s considered “significant.” Engle’s warning calls into question a number of common practices at many major sites. Ad labels, especially in mobile feeds, are often flagged with feint type or even diminutive iconography. Third-party sponsored link providers could be even more troublesome, since they use deliberately ambiguous labels such as “Around the Web” and “You May Also Like” to muddy their identity as paid placements. The FTC looks at the “net impression” an ad in context has on the consumer. While Engle was outlining how the FTC would be scrutinizing sites for deceptive practices, she reiterated that the FTC does not regard native ads as inherently deceptive–“Any more than an infomercial is inherently deceptive.” But the key takeaway for publishers is that the FTC is holding responsible and legally pursuing a wide range of players. “There is a lot of potential liability in the chain,” she warned, even when companies simply profit from a deceptive ad. The full video of Engle’s address is now available on YouTube.

min’s Job Board Find Talented Professionals Package options in the Media & Publishing Industry available! Benefits: » Your job visible to our top-notch job seeker database » Your job highlighted in our weekly job eletter, reaching 60,000+ media professionals » Your job posted to our social media networks with 12,000+ followers Post Your Open Jobs www.minonline.com/mediajobs

Questions? Contact Allie DeNicuolo at [email protected]; 301-354-1810

26059 min 6/15/2015 Page 7

COMMENTARY TODD KRIZELMAN

Who Buys Long-Form Video Online? In a world of 140-character sponsored tweets, the trend toward shorter ads is undeniable. MediaRadar data shows that 80% of video ads make do with a 15-second spot–with Pandora pushing for 8-second ads and Vine set- ting the limit at 6. Yet, there is a modest counter-current to the shortening trend at work. Unilever's successful Beauty Patch spots for Dove last year ran on for a lengthy 4 minutes. (The Adweek review–with the clip–is linked here.) At the time, the campaign sparked debate as to whether it would embolden other advertisers to run longer-form video. One year later, here’s what we've found: In the first quarter of 2015, 16% of videos were greater than 60 seconds. That's up only 1% from Q1 in 2014. However, the total number of advertisers buying in video jumped 110%. So, long-form video ads continue to be actively produced and are keeping pace with the rapid expan- sion of video advertising. That raises these questions and analyses: 1. Who places long-form video ads? What's surprising in the data is the diversity of industries that produce video ads. Participating sectors include entertainment, technology, fashion, automotive, beauty and food, to name only a few. This is encouraging– it means there are genuine opportunities to sell advertising in this format. Levi's, Disney Parks, Panera Bread, Airbnb, CoverGirl, Verizon, New Balance and G-Shock are just a few examples of those placing long video ads in the first quarter. 2. What size company places video ads? Counter to our expectation, it's not just well-financed conglomerates that have the capacity and acumen to produce lengthy videos. For example, the independent exercise company Six Pack Shortcuts regularly runs 5- and 10-minute video ads. 3. How do brands use the longer duration? Dove opted to make an emotional connec- tion with its audience, but this isn't the only formula for long-form video. Studios run movie trailers and record labels run music videos. Cosmetic brands utilize tutori- als that often go well beyond the 15- or 30-second spot in order to illustrate product features. Technology companies such as Microsoft and Salesforce run longer-form video ads to review features and benefits of new products. One last note: We also found that although infomercials often run on TV, there are very few in online video. 4. How big is native in video? A few great examples of long-form native video have emerged, including Nike's series on SB Nation, but the format is proving hard to scale. The higher cost, time and commitment necessary to produce these videos make it prohibitive for many advertisers. Although the broad theme remains "shorter is better," video ads running over the 60-second mark offer publishers a new way to tempt new and old ad friends alike into another format. It is one that can lift CPMs for the seller and open up greater creative opportunities and potential customer connections for the advertiser.

Todd Krizelman is CEO of MediaRadar.

JC Penney's Royal Velvet Earns the Prestigious Green "GH" Seal of Approval. The recognition for the retailer's Egyptian Cotton Solid Bath Towel is newsworthy because it's rare. Good Housekeeping Institute's technical director Rachel Rothman tells min that about 20 products (a probable fraction of the applications) have received the Green Seal since it launched on the 2009 centennial of GH's "traditional" Seal of Approval. "They have to meet our scientists' and engineers' demanding standards for the primary seal plus what we call an 'environmental overlay.' Maintaining the public's trust will always be our highest priority." Page 8 min 6/15/2015 CALL At Athlon Media Group, "Parade" Is the Urban Complement to "American Profile." The September 2014 acquisition of Parade from Condé Nast parent Advance Publications fol- FOR lowed by Gannett's year-end closure of USA Weekend gave Nashville-based Athlon Media Group a monopoly on newspaper-distributed magazines. Parade and American Profile are general in- ENTRIES! terest (the food and health monthlies Relish and Spry Living complete the quartet), and AMG executive VP of sales, marketing, digital and content Tracey Altman tells min that "we reduced the circulations of both while keeping the highest quality of distribution." Parade, which had a 32 million guarantee in 700-plus Sunday newspapers, was lowered INTEGRATED to 22 million in 621 carriers, while AP's 9 million dropped to 6 million. Carriers total 988, after being as high as 1,200. "Parade is now strictly 'A' and 'B' county," says Altman of the urban and suburban areas of dominant influence (ADI). "AP's ADI is the more MARKETING AWARDS rural 'C' and 'D' county. "This is where they were concentrated before, but now there is no duplication," she says. "About 8 million of the dropped circulation was 'qualified' [not measured], and AP's frequency was cut from weekly to twice monthly. The first and third Thursdays and Fridays of the month coincide with many paycheck cycles, which we hope is an inducement to advertisers." Entry Deadline: June 19 | Final Deadline: June 26 Editorially, AMG senior VP and chief content officer Lisa Delaney says Parade's May 31 National Treasures cover story has been turned into a regular feature with NASCAR chosen Enter Today: www.minmarketingawards.com for the June 7 Country Music issue. Also new is One-Page University (based on the "one- day university" programs on campuses) with online crowdfunding featured on June 14. And with the July 5 issue, Parade upgrades to the supercalendared coated paper stock that is smoother and more opaque than what's presently used. Saluting the campaigns, programs & innovative people Bob Guccione Jr. Is Posting His 30 Favorite "Spin" Articles. who’ve raised the bar on magazine marketing programs min reported on June 1 that Guccione–who launched the alternative rock magazine in 1985 and owned it until 1997–was returning as Spin "editor-in-residence" through year-end. One part of his job, Guccione says, is selecting and posting Spin's "30 most iconic articles" CAMPAIGN CATEGORIES • Print/Video in celebration of the anniversary. "I expect that about two-thirds will be from when I was there. That was when we had a tradition of investigative, muckraking journalism." • Campaign Categories • Print/Web Bundle Leading off is the August 1985 discovery of Ike Turner, who went from rock royalty in • Best App Integration • Retail/Merchandising Tie-in the 1960s and 1970s with then-wife Tina Turner to living on the streets of Los Angeles because of a cocaine addiction that would take his life in 2007. "Rolling Stone had Tina," • Client Promotion Via Facebook • Social Media Initiative/s says Guccione. "Spin had Ike." Guccione's other Spin project is a "special package on what music will be like 30 years • Contests/Sweepstakes • Special Advertorial Section from now" that he expects will be posted during the early fall. Spin and the hip-hop brand • Custom Publishing Project • Total Integrated Program Vibe became digital-only after the 2012 acquisition by what is now the Spin Media con- sortium, and the free content is ad-supported. He is working with one-year Spin Media CEO • Customized Web Site/Microsite • Total Integrated Program for Magazine Launch Stephen Blackwell and senior editor Kyle McGovern, whom Blackwell promoted. • Event • Wow Award "Men's Health" Editor-in-Chief Bill Phillips Writes The Better Man Project. the

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, editor-in-chief,

, Bill PhilliPs and the editors of BiLL pHiLLips (@billphillipsMH) is the editor-in-chief of Men’s Health, the largest men’s foreword By travis stork, M.d., host of the doctors magazine in the world. diet, fitness, sex, etc., from the magazine. "I love the word • New Event Program • Marketing Team of Year better because it is achievable," says Phillips. "Any man can get better." • Print/Mobile Including himself. "In 2003, I was 20 pounds overweight when I joined MH [as executive • Magazine/Client Team of the Year editor] from Popular Science. Working here gave me a quick incentive." • Print/TV or Radio Bundle • Sweet 16 Congrats to a better Men's Health editor Bill Phillips,

The Editors Entry Deadline: June 19 Questions? Steven Cohn, Editor-in-Chief ENTER Final Deadline: June 26 Contact Mary-Lou French at Steve Smith, Digital Media Editor Caysey Welton, Senior Editor TODAY! Enter Today: www.minmarketingawards.com [email protected]

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25875 min_IMA_PrintAd_8.5x11.indd 1 4/20/15 1:17 PM CALL FOR ENTRIES! INTEGRATED MARKETING AWARDS

Entry Deadline: June 19 | Final Deadline: June 26 Enter Today: www.minmarketingawards.com

Saluting the campaigns, programs & innovative people who’ve raised the bar on magazine marketing programs

CAMPAIGN CATEGORIES • Print/Video • Campaign Categories • Print/Web Bundle • Best App Integration • Retail/Merchandising Tie-in • Client Promotion Via Facebook • Social Media Initiative/s • Contests/Sweepstakes • Special Advertorial Section • Custom Publishing Project • Total Integrated Program • Customized Web Site/Microsite • Total Integrated Program for Magazine Launch • Event • Wow Award • Lead Gen Initiative PEOPLE CATEGORIES  MARKETING MASTERS • Most Creative Use of New Technology • Marketer of the Year (VP level or above) • Multiple Magazine Title Program • Marketer of the Year (Manager level) • New Event Program • Marketing Team of Year • Print/Mobile • Magazine/Client Team of the Year • Print/TV or Radio Bundle • Sweet 16

Entry Deadline: June 19 Questions? ENTER Final Deadline: June 26 Contact Mary-Lou French at TODAY! Enter Today: www.minmarketingawards.com [email protected]

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