Western Digital Networking Roadshow Campaign Summary 11.14.12
® Event Results Summary 1 of 3 (9/13/12– 9/23/12)
Event Entered Entered Brochure Swag (Multiple Offers Date/Loc Perimeter Airstream Items Per Person) 9/13 Investor Conference 75 75 N/A N/A N/A Dana Pt.
9/14 WD HQ Irvine 550 550 600 N/A N/A
9/15 Eat See Hear 350 275 500 300 N/A
9/17 Fry’s San Jose 173 138 500 400 250
9/18 Office Max San Francisco 132 79 150 150 150
9/21 BBY CA HQ Vancouver 298 291 300 700 N/A
9/22 BBY CA Coquitlam 196 155 195 355 N/A Vancouver
9/23 BBY CA Richmond 382 269 400 650 N/A Vancouver ® Event Results Summary 2 of 3 (9/29/12– 10/6/12)
Event Entered Entered Brochure Swag (Multiple Offers Date/Loc Perimeter Airstream Items Per Person) 9/29 Office Depot 74 38 100 200 N/A Denver, CO
9/30 Peter Gabriel 1,000 73 1,000 600 N/A Red Rocks, CO
10/3 Office Max 67 53 60 160 N/A Minneapolis, MN
10/4 Best Buy US HQ 600 600 500 N/A – ran out N/A Richfield, MN
10/5 Tiger Direct 62 55 60 180 N/A Chicago, IL
10/6 Office Max 76 66 80 240 N/A Woodridge, IL
® Event Results Summary 3 of 3 (10/11/12– 10/22/12)
Event Entered Entered Brochure Swag (Multiple Offers Date/Loc Perimeter Airstream Items Per Person) 10/11 Comic Con Day 1 2,000 1,045 1,000 2,400 1,000 NY, NY 10/12 Comic Con Day 2 5,000 2,500 2,500 3,500 1,000 NY, NY 10/13 Comic Con Day 3 6,000 3,000 3,000 4,000 1,000 NY, NY 10/14 Comic Con Day 4 6,000 3,500 3,500 1,200 N/A – ran out NY, NY 10/16 Staples 31 30 30 60 N/A Boston, MA 10/18 Staples 30 25 30 60 N/A Narberth, PA 10/19 Office Depot 82 56 30 60 N/A Lansdowne, MD 10/20 1,100 (nearby Office Depot 118 93 Verizon store took 350 N/A Reston, VA qty for its customers) 10/22 ® Office Max 49 45 50 50 N/A Austell, GA Broadcast Summary
. Atlanta . WNNX-FM & WSTR-FM . $9,877 Net . 139 Spots . Baltimore . WLIF-FM & WQSR-FM . $7,044 Net . 111 Spots . Chicago . WVAZ-FM, WLS-FM, WLUP-FM, WLIT-FM & WXRT-FM . $13,670 Net . 186 Spots . Denver . KXKL-FM, KBPI-FM, KBCO-FM, KTCL-FM & KWOF-FM . $6,271 Net . 197 Spots ® Broadcast Summary
. Minneapolis . KXXR-FM, KQRS-FM, KQQL-FM, KZJK-FM & WGVX-FM . $7,813 Net . 259 Spots . Philadelphia . WOGL-FM, WRDW-FM & WRFF-FM . $8,763 Net . 134 Spots . San Francisco . KFOG-FM, KMVQ-FM & KSAN-FM . $32,518 Net . 332 Spots . Vancouver . CFMI-FM, CFUN-FM, CKZZ-FM . $12,657 Net . 306Spots . Washington DC . WBIG-FM & WRQX-FM . $11,027 Net ® . 104 Spots Remote Summary
® US WD Stream Campaign Results Summary (9/13/12 – 11/5/12)
US Display Click Through Rate & Engagement Rate by Media Vehicle Product Impressions Clicks CTR ER WD Stream 18,039,832 24,602 0.14% 0.13%
US Desktop Landing Page
Product Visits Av. Time Spent Next Rate WD Stream 59,931 2:44 66.47%
US Mobile Landing Page
Product Visits Av. Time Spent Next Rate WD Stream 3,178 3:21 37.10%
Desktop Mobile Viewed Map – 2,183 Entered Sweepstakes - 890 Click Through Rate & Engagement Rate by Week Entered Sweepstakes – Found Router - 121 50,004 Found Router – 1,346
Most popular “Learn More” button clicked was the n900c.
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Engagement Rate = Post Click + Post Impression Page Views of WD divided by Impressions. (Counts all page views on any WD page from users who saw or clicked on banners in the last 30 days). US WD Stream Campaign Results Summary (9/13/12 – 11/5/12)
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Engagement Rate = Post Click + Post Impression Page Views of WD divided by Impressions. (Counts all page views on any WD page from users who saw or clicked on banners in the last 30 days). US WD Stream Campaign Results Summary (9/13/12 – 11/5/12)
Key Highlights: • Best Performing ad was the Promoted Story asking users to Spot the Difference • 2.23% Social Shares • 1.01% CTR / 4.41% Social CTR • 9,382 Actions • 336 Likes
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