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Super Interessante SUPER INTERESSANTE EDIÇÃO EXTRA ELES ERAM INTELIGENTES, CRIATIVOS E TINHAM VISÃO DE NEGÓCIO. PENSARAM EM SOLUÇÕES PARA PROBLEMAS QUE NEM EXISTIAM E, COM ISSO, MUDARAM A HUMANIDADE (1398-1468) (287-212 a.C.) I 5- PER ESPECIAL STEVE JOBS IMAGENS DIVULGAÇÃO Alexander Grctham Bell (1847-1922) Thomas Edison (1847-1931) Alexander Fleming (1881-1955) (1863-1947) Orville Wright eggBsgsgsa Steve Jobs (1871-1948) (1867-1912) (1955-2011) EDITORA â Abril Fundador: VICTOR CIVITA (1907-1990) Editor: Roberto Civita Presidente Executivo: Jairo Mendes Leal Conselho Editorial: Roberto Civita (Presidente), Thomaz Souto Corrêa (Vice-Presidente), Elda Müller, Giancarlo Civita, Jairo Mendes Leal, José Roberto Guzzo, Victor Civita Diretor de Assinaturas: Fernando Costa Diretor Digital: Manoel Lemos Diretor Financeiro e Administrativo: Fábio d'AvÜa Carvalho Diretora-Geral de Publicidade: Thais Chede Soares Diretor-Geral de Publicidade Adjunto: Rogério Gabriel Comprido Diretora de Recursos Humanos: Paula Traldi Diretor de Serviços Editoriais: Alfredo Ogawa Diretora-Superintendente: Brenda FüCUta Diretora de Núcleo: Alda Palma Diretor de Redação: Sérgio Gwercman Diretora de Arte: Alessandra Kalko Editores: Alexandre Versignassi, Bruno Garattoni, Felipe van Deursen, Mariana Caetano, Larissa Santana Editora Assistente: Karin Hueck Editora de Arte: Renata Steffen Designers: Gabriel Gianordoli, Jorge Oliveira, Rafael Quick Estagiário: Raphael Galassi Atendimentoao Leitor: Adriana Meneghello Coordenadora Administrativa: Giselda Gala Coordenadora Assistente de Redação: Ivete Lobato Assistente Administrativo: Fagner Reno CTI - UNII: Alvaro Zeni (supervi- sor), André Hauly, Erika Nakamura, Edvânia Silva, Juarez Macedo, Leandro Marcinari, Zeca França, Leo Ferreira, Rodrigo Lemes, Regina Sano e Vanessa Dalberto Internet Núcleo Jovem: Editor: Frederico di Giacomo Editor Assistente: Kleyson Barbosa Repórteres: Mariana Nadai, Otávio Cohen Designers: Fabiane Zambon e Daniel Lazaroni Apolinário Webmaster: Bruno Xavier Estagiários: Ana Gênio Prado (texto), Guilherme Dearo(texto) eLucas Otsuka (webmaster) Colaboraram nesta edição:Tiago Cordeiro (edição), Biancheria e Pictomonstro (edição de arte), Guilherme Tosetto (edição de fotografia) e Paulo Kaiser (revisão) www.superinteressante.com.br SERVIÇOS EDITORIAIS: Apoio Editorial: Carlos Grassetti (Arte), Luiz Iria (Infografia) complicado Dedoc e Abril Press: Grace de Souza Pesquisa e Inteligência de Mercado: Andrea Costa Treinamento Editorial: Edward Pimenta PUBLICIDADE CENTRALIZADA: Diretores: Mareia Soter, Mariane Ortiz, Robson Monte ão conheço,ninguérr que tenha ganhado tantos Executivos de Negócios: Ana Paula Teixeira, Ana Paula Viegas, Caio Souza, Camila Folhas, Camilla Dell, Carla Andrade, Cidinha Castro, Claudia Galdino, Cleide Gomes, Cristiano Persona, obituários ei qua™ Steve J' 5bWIos últimos sete Daniela Serafim, Eliane Pinho, Emiliano Hansenn, Fabio Santos, Jaiy Guimarães, Karine Thomaz, Marcello Almeida, Marcelo Cavalheiro, Mareio Bezerra, Marcus Vinidus, Maria Lúcia Sírotbek, Nilo anos, a cada ir problenjia de sa úde, a cada cirurgia Bastos, Regina Maurano, Renata Miolli, Rodrigo Toledo, Selma Costa, Susana Vieira, Tati Mendes PUBLICIDADE DIGITAL Diretor: André Almeida Gerente: Virginia Any Gerente de Estratégia ou afastamento Apple, todo mi indo da imprensa Comercial: Alexandra Mendonça Executivos de negócios: André Bortolai, André Machado, Camila Barcellos, Caio Moreira, Carolina Lopes, Cinthia Curty, David Padula, Elaine Collaço, Fabíola sua importância, Granja, Flavia Kannebley, Gabriel Souto, Guilherme Bruno de Luca, Guilherme Oliveira, Herbert corria para tentar, de nove explica Fernandes, Juliana Vicedomini, Laura Assis, Luciana Menezes, Rafael de Camargo Moreira, Renata Carvalho, Renata Simões PUBLICIDADE REGIONAL: Diretores: Marcos Peregrina Gomez, Paulo suas o igens, as maikres dações. Tanta insistência em fazer Renato Simões Gerentes: Andrea Veiga, Cristiano Rygaard, Edson Melo, Francisco Barbeiro Neto, Ivan Rizental, João Paulo Pizarro, Ricardo Mariani, Sónia Paula, Vania Passolongo Executivos de baianç os faz todo sei difícil compreender Jobs. Negócios: Adriano Freire, Ailze Cunha, Beatriz Ottino, Camila Jardim, Caroline Platilha, Catarina Lopes, Celia Pyramo, Clea Chies, Daniel Empinotü, Henri Marques, ítalo Raimundo, José Castilho, Comei sxplicar bandona Ido pela mãe que depois José Rocha, Josi Lopes, Juliana Erthal, Leda Costa, Luciene Lima, Maribel Fank, Pamela Beni Manica, Paola Dornelles, Ricardo Menin, Rodrigo Scolaro, Samara Sampaio de 0. Reijnders PUBLI- se nscL sou a reccjihecer I primeira filha? Um jovem que CIDADE NÚCLEO JOVEM: Diretor: Alberto Simões de Faria Gerentes: Fernando Sabadin e Sandra Fernandes Executivos de Negócio: Alessandra Calissi, Alice Ventura, Ana Lúda Bertola, largou a facu Idade,^nas criou empresa com o objetivo Bia Madneli, Eduardo Chedid, Fernanda Melo, Flavia Magalhães, João Eduardo Dias, Juliana Compagnoni, Karine Grigório, Leila Raso, Luis Fernando Lopes, Paulo Trindade, Mara Marques, Maria Rosária Pires, Reinaldo Murino, Samarah Almeida, Soraya Coen, Shirlene Pinheiro, Thaira de des nvolver computadores pai a universidades? Um nerd Ferro, Vera Reis Assistentes: Liliana Moura, Monise Barbosa DESENVOLVIMENTO COMERCIAL Diretor: Jacques Baisi Ricardo INTEGRAÇÃO COMERCIAL Diretora: Sandra Sampaio MARKE- prava LSD e passou uma te mporada na índia? TING E CIRCULAÇÃO: Diretora de Marketing: Louise Faleiros Gerente de Marketing: Angelica Garda Gerente de Núcleo: Edson Bottura Analistas: Tales Esparta, Thays Panizza Gerente de Um budista hue humilhava os fun< rionários em público? Eventos: Mônica Romano Agostinho Analistas: Adriana Paolini, Carolina Fioresi Estagiária: Mariana Camargo Gerente Marketing Publicitário: Cezar Almeida Analista: Paulo Vidor Gouvêa .Asirases que chegam mal' e explicar o fenômeno Gerente de Circulação Avulsas: Magali Superbi Gerente de Circulação Assinaturas: Gina Trancoso PLANEJAMENTO, CONTROLE E OPERAÇÕES: Diretor: André Vasconcelos Gerente: são contraditórias. "Ele não criou nada, mas criou tudo", Renata Antunes Consultor: Ricardo Winandy Processos: Aline Dosi, Fabiano Valim ASSINATU- RAS: Atendimento ao Cliente: Clayton Dick RECURSOS HUMANOS Consultora: Rachel Silva diz o CEO que mais durou na Apple, fora o próprio Jobs, Redação e Correspondência: Av. das Nações Unidas, 7221, 14° andar, Pinheiros, São Paulo, SP, CEP 05425-902, tel. (11) 3037-2000. Publicidade São Paulo e informações sobre representantes de publicidade no Brasil e no Exterior: www.publiabril.com.br John Sculley - o homem que conseguiu com que Steve PUBLICAÇÕES DA EDITORA ABRIL: Alfa, Almanaque Abril, Ana Maria, Arquitetura & Construção, fosse expulso da empresa que criou dentro de um quarto. Aventuras na História, Boa Forma, Bons Fluidos, Bravo!, Capricho, Casa Claudia, Claudia, Contigo!, Delícias da Caiu, Dicas Info, Elie, Estilo, Exame, Exame PME, Gloss, Guia do Estudante, Guias Agora, uma coisa é bem clara para todos: o homem era Quatro Rodas, Info, Lola, Loveteen, Manequim, Máxima, Men's Health, Minha Casa, Minha Novela, Mundo Estranho, National Geographic, Nova, Placar, Publicações Disney, Playboy, Quatro Rodas, um gênio. E daqueles influentes, que fazem a cabeça Recreio, Revista A, Runner's World, Saúde, Sou Mais Eu!, Superinteressante, Tititi, Veja, Veja Rio, Veja São Paulo, Vejas Regionais, Viagem e Turismo, Vida Simples, Vip, Viva! Mais, Você RH, Você das pessoas. Começou a carreira inaugurando a era dos S/A, Women's Health Fundação Victor Civita: Gestão Escolar, Nova Escola ESPECIAL STEVE JOBS edição n" 296-C é uma publicação especial da SUPERINTERESSANTE, computadores pessoais e terminou reinventando tudo de da Editora Abril S.A. 1987 G+J Espana S.A. "Muy Interesante" ("Muito Interessante"), Espanha. Edições anteriores: Venda exclusiva em bancas, pelo preço da última edição em banca. Solicite ao seu jornaleiro. Distribuída em todo o país pela Dinap S.A. Distribuidora Nacional de Publicações, novo com o iPad. Mudou o cinema, a publicidade, a música, São Paulo. SUPERINTERESSANTE não admite publicidade redacional. a telefonia. Para revolucionar tantos mercados, atirou Serviço ao Assinante: Grande São Paulo: (11) 5087-2112 Demais localidades: 0800-775-2112 www.abrilsac.com para todos os lados. Não teve medo de correr riscos, Para assinar: Grande São Paulo: (11) 3347-2121 Demais localidades: 0800-775-2828 www.assineabril.com.br nem de mudar de opinião no meio do caminho. IMPRESSA NA DIVISÃO GRÁFICA DA EDITORA ABRIL S.A. Av. Otaviano Alves de Lima, 4400, Freguesia do Ó, CEP 02909-900, São Paulo, SP Nas próximas páginas, você vai mergulhar de cabeça na fv=3 fplpfp ANER vida e na obra desse homem tão complicado e decisivo Presidente do Conselho de Administração: Roberto Civiía para nossa vida. Boa sorte no desafio que é entendê-lo. Presidente Executivo: Giancarlo CMta vice-Presidentes: Arnaldo Tibyriçá, Douglas Duran, Tiago Cordeiro Mareio Ogliara Abril www.abril.com.br ILUSTRAÇÃO DA CAPA: CHRISTOPHER GRIFFITH/TRUNKARCHIVE.COM Mestres inventores gUm homem sem família Do quarto para o mundo Cara estranho | g) Conversa profética 2 Expulso de casa A volta por cima g Revolução na música A salvação da lavoura Revolução na telefonia Q Q Longo caminho w O para o iPad ^Qlmpério do mal Portfólio de respeito A Apple não 46 inventa nada A QAs melhores * O propagandas O senhor dos pixels | Os parceiros fiéis Inimigo íntimo Os maiores erros de Jobs Como fazer uma 62 apresentação 64 O futuro da Apple Como Steve Jobs matou os nerds O O "Tecnologia não 00< é nada' Um homem
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