E D M Hungría: Calzado

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E D M Hungría: Calzado Hungría: Calzado ERCADO M E D ELABORADO POR ENERGOINFO KFT. PARA INSTITUTO ESPAÑOL DE COMERCIO EXTERIOR Con la colaboración de la Oficina Comercial de España en Budapest Abril 2000 STUDIOS E HUNGRIA: EL SECTOR DEL CALZADO INDICE 1.0 Introducción....................................................................................................................... 4 2.0 Resumen y Conclusiones ................................................................................................. 5 3.0 Panorámica del país .......................................................................................................... 7 3.1. Características generales ............................................................................................. 7 3.1.1. Características geográficas................................................................................... 7 3.1.2. Características demográficas................................................................................ 7 3.1.3. Importancia el país en la región ............................................................................ 8 3.1.4. Panorama político interior ..................................................................................... 8 3.1.5. Política internacional............................................................................................. 8 3.2. Datos macroeconómicos .............................................................................................. 9 3.2.1. Producto interior bruto .......................................................................................... 9 3.2.2. Inversión............................................................................................................... 10 3.2.3. Consumo y ahorro privados .................................................................................. 11 3.2.4. Inflación, tipos de interés y tipo de cambio............................................................ 11 3.2.5. Cuentas públicas .................................................................................................. 11 3.2.6. Empleo y productividad ........................................................................................ 12 3.3. Estructura productiva .................................................................................................. 12 3.3.1. Sector primario ..................................................................................................... 12 3.3.2. Sector secundario ................................................................................................. 13 3.3.3. Sector terciario ..................................................................................................... 13 3.3.4. Participación pública............................................................................................. 14 3.4. Política económica ....................................................................................................... 14 3.4.1. Líneas generales de política económica................................................................ 14 3.4.2. Política de privatización........................................................................................ 15 3.5. Comercio exterior......................................................................................................... 15 3.5.1. Intercambio global ................................................................................................ 15 3.5.2. Intercambios en España........................................................................................ 16 3.6. Deuda exterior y reservas internacionales .................................................................... 17 3.7. Inversión extranjera...................................................................................................... 17 4.0 Análisis de la demanda ..................................................................................................... 17 4.1. Tamaño y características del mercado ......................................................................... 17 4.2. Capacidad de compra y su evolución ........................................................................... 18 4.3. Tipo de consumidores .................................................................................................. 19 4.4. Gustos del consumidor................................................................................................. 19 4.5. Factores de compra...................................................................................................... 19 4.6. Perspectivas en el consumo......................................................................................... 20 2 HUNGRIA: EL SECTOR DEL CALZADO 5.0 Producción Nacional ......................................................................................................... 20 5.1. Evolución y análisis de la producción ........................................................................... 20 5.1.1. Antecedentes....................................................................................................... 20 5.1.2. Situación actual ................................................................................................... 21 5.1.3. Capacidad tecnológica.......................................................................................... 22 5.1.4. Configuración de la industria................................................................................. 22 5.1.5. Número de empresas fabricantes de calzado........................................................ 23 5.1.6. Principales empresas de calzado.......................................................................... 23 5.1.7. Régimen de perfeccionamiento activo (TPA) ........................................................ 25 5.1.8. Ayudas internacionales ......................................................................................... 26 6.0 Exportaciones.................................................................................................................... 26 7.0 Importaciones .................................................................................................................... 33 8.0 Factores de comercialización ........................................................................................... 41 8.1. Canales de distribución ................................................................................................ 41 8.1.1. La cadena de distribución ..................................................................................... 41 8.1.1.1. Representante ............................................................................................ 41 8.1.1.2. Mayoristas .................................................................................................. 42 8.1.1.3. Minoristas ................................................................................................... 43 8.2. Puntos de venta ........................................................................................................... 44 8.3. Establecimientos de venta............................................................................................ 46 8.4. Publicidad y promoción ................................................................................................ 46 8.4.1. Publicidad............................................................................................................. 46 8.4.2. Publicidad para profesionales ............................................................................... 47 8.4.3. Publicidad para el consumidor .............................................................................. 49 8.5. Etiquetado.................................................................................................................... 49 8.6. Ferias sectoriales ......................................................................................................... 49 8.7. Asociaciones ................................................................................................................ 50 8.8. Medios de pago............................................................................................................ 50 8.9. Transporte.................................................................................................................... 51 9.0 Barreras al comercio ......................................................................................................... 52 9.1. Aranceles .................................................................................................................... 52 9.2. Restricciones cuantitativas: contingentes ..................................................................... 53 9.3. Control de calidad ........................................................................................................ 54 10.0 Anexos .............................................................................................................................. 54 10.1. Fabricantes de calzado................................................................................................. 54 10.2. Importadores, mayoristas ............................................................................................ 61 10.3. Cadenas minoristas...................................................................................................... 71 10.4. Principales hipermercados ........................................................................................... 72 10.5. Principales
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