Political Broadcasting Answering Your Questions on the FCC’s Rules and Policies David D. Oxenford Davis Wright Tremaine LLP 1919 Pennsylvania Avenue, N.W., Suite 200 Washington, D.C. 20006-3402 Phone: 202.973.4256
[email protected] www.broadcastlawblog.com Anchorage New York Seattle Bellevue Portland Shanghai Los Angeles San Francisco Washington, D.C. Contents Background ..................................................................................................................... 1 The Basics—Speak the Language.................................................................................. 1 Preparing for an Election—What to Worry About in Pre-election Periods ....................... 4 Reasonable Access Deciding Which Candidates Can Buy Time .................................... 5 Equal Opportunities—Treating Competing Candidates Alike .......................................... 7 No Censorship and Third-Party Ads—What Responsibility Do Stations Have for the Content of Political Spots .................................................................................. 10 Lowest Unit Charges—How Much Money Can You Charge for Political Spots............................................................................................................................. 11 Sponsorship Identification and BCRA Requirements .................................................... 17 Public File and Disclosure Statements.......................................................................... 19 Conclusion Questions and Resources .........................................................................