School of Animation AAFT is indebted to Late Shri Suraj Prakash Marwah (The Founder of AAFT) for his invaluable contribution to our mission to provide quality media education worldwide

a creative enterprise CONTENTS

Join Us 4 Why AAFT School of Digital Marketing 68

History & Future of Indian Animation 6 Propel Career Opportunities and Business Growth 69

Board of Directors 8 through AAFT Digital Marketing Programme

Academic Council 9 Learning Modules 70

Advisory Council 9 Teacher’s Day 71 International Animation Day 72 From the President’s Desk 10 Trip to Surajkund 74 Message from Director 12 Orientation Programme 76 Message from Dean 13 Cinema Samman Samaron 78 About Us 14 Cultural Activities 80 TV Programmes Shot At Studios 20

Infrastructure 22 Life at SOA 82

In-House Production Studios 24 Online TV 84

Boost Your Career With 26 In-House Film Club 86

Animazica ASMS Animation Club 88 Animation & Multimedia Master Classes Seminars Workshops 90 Studios and Labs 30 Student Projects 32 Exposure with International Students 92 Visual Effects (VFX) 46 Events 94 Workshops 48 News 96 Creative Activity Tattoo Art 50 Celebrity Visits 98 IAD Competition 51 Student Speak 104

Game Design & Development Alumni 106 Game Play Studio 54 Placements 109 Live Gaming Event 58 Student Projects 60 Students from Different Countries 115 Studying at AAFT Since 1993

Digital Marketing Intellectual Capital - Core Faculty 116

AAFT - For Working Professionals 66 AAFT- A Unit of ICMEI 117 JOIN US for a 360 degree exposure.

FOCUS ON CREATIVE PRODUCE TECHNO COMPLETE PERSONALITY VISUALIZATION BLENDED ARTISTS DEVELOPMENT OF THE WITH TECHNOLOGY PROJECT ORIENTED STUDENT TRAINING TRAINING ON LATEST PUSH THE LIMITS OF THE STRESS ON INNOVATION CREATIVE TOOLS STUDENTS CROSS-DISCIPLINE EXPOSURE The aim is both to increase the knowledge of WHY US different aspects of animation and multimedia and the awareness of how different creative PROXIMITY TO THE FILM STUDIO disciplines are tuned in to construct and frame AAFT School of Animation is a specialty institute of Marwah the holistic representation. The cross-disciplinary Studios, the top film studio in , which operates from interactions with students of various creative the same premises. On successful completion of the Schools, such as Cinema, animation and multimedia programs the pass outs get Mass Communication, Advertising and Fashion, a unique opportunity to step in to the world of animation promote diverse learning opportunities and film-making, toon characters design, and generate visual transfer of artistic ideas across content areas. effects (VFX). The proximity of the world class production REAL TIME PROJECTS THROUGH IN-HOUSE studio to the School is definitely an added advantage. INTERNSHIPS ACCESS TO REAL-TIME PRODUCTION An additional bonus for our students through in- You get to work in-sync with the creative team of the house internship opportunity gives them a chance inhouse production facility for film-making and bring out to work on live projects under the guidance of a quality product under their guidance. established artists and animators. You get to be a part of some of the prestigious projects that are INFRASTRUCTURE broadcasted in famous TV channels once you The Institute has the best infrastructural facilities in terms have mastered the techniques and championed of Studios and Labs, equipped with latest software and your course. hardware used in animation film-making and visual GLOBAL STUDENT EXCHANGE PROGRAM effects generation, for instance Green Screen Studio, With international assignments in major countries Sound Studio, Editing Studio and others. across the globe, the Global Student Exchange Program allows you to collaborate with people of PRACTICAL AND VALUE ADDED CURRICULUM diverse backgrounds — both professionally and The industry oriented curriculum takes into account the culturally. The international exchange offers you latest and novel concept in teaching, and is at par with new challenges, global mindset and opportunities international standards of animation industry. to grow.

FOCUSED FACULTY & INSTRUCTORS WITH MORE EXCELLENT PLACEMENT TRACK RECORD THAN 10 YEARS OF EXPERIENCE Till date, the School has enjoyed an enviable placement record of more than 98% across Here you get the opportunity to attend the lectures its various batches. Our alumni are associated from production-experienced faculty members and with well reputed organizations as character established professionals as part of their academics designers, effects artists, producers, lighting artists, to enhance the learning experience. This makes our film editors, content developers, multimedia Institute stand out vis-à-vis its counterparts. programmers etc.

INTERACTIVE SESSIONS WITH INDUSTRY EXPERTS LOCATION Academy offers its students opportunity to interact Location is yet another charm. The Institute is with Industry experts through in-house seminars and located at Noida Film City, the First Film City of workshops. Here students get opportunity to interact North India, with almost all the top-most media and entertainment companies that have with creative geniuses behind various multinational established their base in this prime location. This advertisements, shows and animation shorts, and learn well connected, lush green campus is definitely from their experiences. a place where students enjoy coming in and experience a new learning ambience. younger generation. The Hindi version, of Aesop’s HISTORY Fables, was one of them. Children love cartoons, and this seemed the best way to get through to them in an educational way. Some folk tales in the form of short films were also transformed into animations for & FUTURE entertainment purpose. Animated characters along side actors, was first seen in the movie ‘Raja Chinna OF INDIAN ANIMATION Roja’ (1989). A director ’s wish took animation to the

The first film by the Indian Animation Industry was produced in 1957!! Yes, even before the Indian Market introduced the color television! ‘The Banyan Deer’ (1957) was made by a group of Indian animators under the guidance of Disney Animator Clair Weeks, who had worked on ‘Bambi’ (1942) and was on a mission to establish and train India’s first animation studio as part of the American Technical Cooperation mission. Out of this group, 2 people went on to be animation pioneers in India. Ram Mohan, known as the veteran in the Indian animation industry today, worked as an animator till the late 1960’s, thereafter , es tabl i shing a production of his own in 1972. Bhimsain Khurana, known as the father of Indian animation, became independent in 1971 and made another animated film ‘Ek Anek aur Ekta’ (1974), which was the first next level. Bringing actors into the animation world not animation film aired on the famous local channel, only entertained kids but also got the older generation Doordarshan. His son Kireet Khurana would go on to intrigued. Later on, actors started voicing cartoons in walk in his father’s footsteps. the late 1990’s. Initially, car toons were dubbed by Most animated series and short movies in the 1980’s non-actors but soon a new trend hit the market where actors were lending their voices to dub m a n y c a r t were dedicated to teaching lessons mainly to the o o n cha ra c t e r s . Thi s i s probably as India is obsessed to produce a lot of local animated content in the with the film industry, because the actor is Indian market. Most of the shows watched by children known, these cartoons are also enjoyed by adults. Yes! are either from America or Japan and only dubbed It is all about knowing your audience and making them in India. Skilled labor in this industry is in plenty but grow. Another advantage is that the dubbing, of national professionalism has yet to hit us. Today, animation and international animated films, had created a notable has found itself expressive and communicative in scope of employment for Indian mimicry artists. various fields like e-education, medical/mechanical In 2010, the Indian animation industry was expected to information, architecture visualization, web designing

be worth 2.5 billion dollars! And it was predicted that it and various segments of enter tainment such as TV will grow by 23% in the next four years. The three main broadcast, animated movies, cartoons, computer factors that were to push animation in India to grow were games, directto-DVD and VFX. Many of these are low cost of production, highly skilled labor and of course, now being done with the help of computer animation the government’s support in producing original content where animated images are generated by using locally. But because there are no tax breaks or subsidies by computer graphics. the government with regards to this industry, it is impossible BOARD OF DIRECTORS

PATRONS LT. GEN. K. M. SETH (RETD.) Hon’ble Former Governor of Chhattisgarh

DR. BHISHMA NARAIN SINGH Hon’ble Former Governor & Union Minister MOHIT MARWAH Managing Director, DR. R. L. BHATIA Marwah Studios Hon’ble Former Governor of Kerala

SHRI VED MARWAH Hon’ble Former Governor of Jharkhand

IEUAN WYN JONES Former Deputy First Minister fo Wales

SHATRUGHAN SINHA Former Union Minister ACADEMIC ADVISORY COUNCIL COUNCIL

PROF. KARL BARDOSH SOORAJ BARJATYA Tisch School of the Arts, New York University, USA Renowned Director TERI C MCLUHAN JAVED AKTHAR Visiting Professor of Film, New York University, USA Renowned Film Writer DR. PADMESH GUPTA SATISH KAUSHIK Oxford Business College, Oxford, UK JOHN SHAW Renowned Director & Actor University of Central Lancashire, UK MADHUR BHANDARKAR ALAN EVANS Renowned Director Cardiff University, UK MUKHTAR ABBAS NAQVI ROBERT STEWARD Former Minister of State for Information and Northern Melbourne Institute of TAFE, Australia Broadcasting in Govt. of India PROF. CHRISTOPHER TURNER GIRJA VYAS The University of Winchester, UK PROF. DEWANAND MAHADEW Former Minster of State for Information and Spinoza University, The Netherlands Broadcasting in Govt. of India DR. JAVED LEHGIRI SALMAAN KHURSHID Former Vice Chancellor, Shaheed Zulfikar Ali Bhutto Institute of Former Minister of Water Resources Member of Science & Technology, Karachi, Pakistan Lok Sabha SANTOSH BHARTIYA SHAH NAWAZ HUSSAIN Former member Parliament, Editor - Chuathi Duniya Former Indian federal minister & a politician of BJP MS. MALTI SAHAI Former Director, Directorate of Film Festivals, Govt. of India, Dr. Lalit Bhasin Senior Lawyer, Supreme Court DR. M. MUSHARRAF HUSSAIN BHASKAR GHOSH Management Expert, Bangladesh Former Director General of Doordarshan SAEED MIRZA AZIZ BURNEY Filmmaker, Mumbai Former Editor, Sahara Urdu P. MURARI Former Chairman, Indian Institute of Mass Comm., New Delhi BRIJENDRA SAHAI PRAYAG RAJ Former Chief Secretary, Govt. of U.P. Film Writer & Director RAHUL DEV MR. PAHLAJ NIHALANI Editor, Aaj Samaj Film & Television Producer ROB LYNES A.S. BEDI Director, British Council, India Producer / Director We are all travellers on the information highway. Our lives are closely interlinked with the media, the disseminator of FROM THE information. Media & Entertainment Industry is synonymous with creativity and innovation. To attain business excellence in this field, you need to embrace new technology in order to develop, stimulate PRESIDENT’S and promote the right communication, and satisfy the demands of an outspoken modern consumer. DESK Marwah Studios is in the business of training personnel in becoming the best informed, SANDEEP MARWAH responsible and committed professionals with a strong sense of integrity. Arts & Performing Arts, Asian Institute The enterprise has been extensively involved in of Hospitality & Tourism, Asian Business School, Asian promoting media education in Asia through its biggest Law College, and Asian School of Business. initiative, Asian Education Group. It covers Asian Academy of Film & Television, School of Cinema, Being conscious of the huge responsibility we School of Mass carry on our shoulders, AEG is committed towards Communication, School of Fashion & Design, School imparting systematic education and stellar training of Animation, School of Advertising, School of Fine to young minds curious to enter the world of media and entertainment. We are aware that rendering the industry relevant exposure is AWARDS & ACCOLADES equally necessary for preparing students to be excellent professionals in print and Edushine Excellence Awards 2019 Entrepreneur of the Year electronic journalism, cinema, radio, Most Preferred Media & Art Award television and computer centric multimedia Institute by Assocham By Centre for Education fields. A balanced education system, of Growth & Research (CEGR) both academic and practical exposure, The Edutainment Award creates understanding of how various 2015 National Media Excellence media of communication operate; what For Best Media School Award are the effects of media on the audience; By Media Federation of India and what is the nature of media auxiliaries Delhi Gaurav Award 2015 (MFI) such as advertising, public relations, etc. National Award at Vigyan Bhawan Honored by Prime Minister We take pride in being the only media of Tibet H.E. Dr. Lobsang training centre in Asia to have such a huge Pride of India Award 2015 Sangay professional infrastructure of wellequipped For Contribution to the production studios & film libraries. The robust Chairman World Peace, Universal infrastructural facilities along with highly Indo-Czech Republic Film & Brotherhood and Media qualified and experienced faculty create Cultural Forum unique synergies and enable 360 degree World training to students, right from ideation to Chairman the final marketing and dissemination of the Indo-Romania Republic Honored by Prime Minister media Film & Cultural Forum of Shri Khadga product. Prasad Sharma Oli Chairman As Chairperson for IndoNepal Asian Education Group offers both graduate Indo-Cyprus Republic Film Film and Cultural and post graduate level courses in & Cultural Forum Forum management, print, electronic media and film to equip the students with adequate Chairman Honored by International knowledge and skills in their chosen field of Indo-Slovenian Republic Roma Cultural University, creative work. Our close links with Mumbai Film & Cultural Forum Serbia Film Industry puts us in an envious position in comparison to the Param Shree Award 2014 Honored by Education other media schools. It is no wonder that Media Excellence Award by Council of India we draw the highest number of students All Journalist Association to our institute and have made a record Honored at NGY Infra number of over a thousand films since Conclave, Noida our inception, a no mean achievement Icon of Noida 2014 by any standard. We welcome you to our By Times of India Honored at Sri Sri prestigious institution and sincerely hope ISRMAX Asia 2014 that you might find us the right place to International Award Ravishankar Vidya Mandir embark on your professional education in For Promotion of Arts the world of media and entertainment. Message from Associate Director

Welcome to the School of Animation. We firmly believe that every student, whoever joins us, is a talent to be tapped. We place confidence in making every student learn rather in just teaching. With our student- centric efforts we are determined to draw out the best in each one of them. Our philosophy is about continuous evaluation of the student. Ashish Garg We do not expect them to do the proper things always. We encourage them to make mistakes, to experiment, to explore the untreaden path in the world of animation and multimedia. For after all, Design is thinking different.

We nurture an artistic environment that is personalized, innovative and progressive. The School of Animation provides its students and the community various forums to develop a meaningful dialogue about graphics and animation, its expression, and purpose. Our active involvement with the industry professionals, artists and designers through master classes, workshops, seminars and guest lecturers reinforces the classroom experience. Students learn to develop and build networks which helps them to create professional, productive relationships that lasts a lifetime.

Our commitment to quality education continues to flourish as is evidenced from the outstanding work created by SOA students. You can explore the student projects to witness the technical skill and the level of creativity in their work. At our Animation school the students learn to give life to their imagination. They have the advantage of a variety of elective courses from the degree and diploma programmes in animation and multimedia.

We are committed to furthering the excellence of the art of character, creature design in the Animation and Multimedia Industry by continuing Animation Education in to create using traditional, modern sculpture techniques and design methods to bring the most memorable characters and creatures to life for audiences around the world to experience and enjoy. As you continue to look for the graphics, multimedia, animation and visual ASIA effects school that fits your goals, we are sure all your questions will be answered when you visit our campus. The Largest Centre For Animation Education in ASIA FOUNDERS OF 100 ACRE NOIDA FILM CITY 17000 30 200 350 People Working Shooting Production TV in 3 shifts Floors Houses Channels 162 16 Connected Research With 162 Nations 4 Centers International Education Centre MARWAH Studios WE ARE THE ONLY MEDIA EDUCATION HUB LOCATED IN THE HEART OF MEDIA CENTER OF SOUTH ASIAN CONTINENT... NOIDA FILM CITY

ZEE TV NETWORK 18 INDIAN EXPRESS NDTV

NDTV TODAY GROUP INDIA TV TIMES NOW & ET NOW

DISH TV INDIA MARWAH STUDIOS MOVING PICTURES

T-SEIRES BAG FILMS AZAD CHANNEL NTPC EAGLE FILMS

JUBLIANT INDUSTRIES PRAGYA CHANNEL MAHUA CHANNEL ASSOCIATED WITH 4500 TV PROGRAMMES FOR 50 CHANNELS & 100 FEATURE FILMS

OPPORTUNITY FOR STUDENTS TO WORK IN FILMS & TV

TV PROGRAMMES SHOT AT STUDIOS

Yog Chaya : 13 Episodes (DD) Ji Pradhan Mantri Ji (ND TV) Chitrakar : 13 Episodes(DD) Ji Mantri Ji : 21 espisodes (ND TV) Talk Show Teen Canteen : 21 Episodes – Hinduja Kahani Shahajanabad Ki : 13 episodes (DDK Delhi) Roshni : 6 Episode for (DD) Sharma Bandhu’s Ram : 13 episode(DD-I) Sahi Kaha Tumhne Telefilm for (DD) New Year Program (ATN) Nimantran Telefilm for (DD) New Year Program (DDK Jaipur) Prashna Telefilm for (DD) Gurbani Gao Sachi : 100 (episodes) (DD-I) Aaghat Daman Chakra The Widowed Brick Ghosts (Advit) Tol Mol Ke Bol : 200 episodes (Zee TV) Gustakhi Maff (Definition Films) Tana Bana : 40 episodes (RTI TV) Sahara News Line 180 Episodes (Sahara TV) Physical Fitness : 6 episodes (Zee TV) Parakah (DD-I) Dream Merchant : 6 episodes (DD I) Rail Watch Show (DD-I) Turning Point : 400 episodes (Zee TV) Mastan-E-Phool (Cubra Communication) Aaj Ki Baat : 4 episodes (DD Metro) Ladki Kamaal (Aryan) Khali Haath : 13 episodes (DD Metro) Star Talk (Star TV) Kahani Ek Kanya Ki : 4 episodes (DDK Delhi) Chalo Kashmir (Quiz) Ayodua Talk Show : (Channel 4) Pooche Paintal Se Lady Child : 2 episodes (Channel 4) Shringar Aap Ki Adalat : 30 episodes (Zee TV) Pyare Tere Bol Rang Barase : 4 episodes (Zee TV) Maan Ki Batain Faisla Aap Ka : 6 episodes (Zee TV) Ulghnain Tele Film : Nazar (DD-I) Dee Tele Film : Saya (DD-I) ’s Home Shopping (DD-I) Time Pass Yaar : 13 episodes (B.I. TV) Computer Watch (DD-II) Guest House : 4 episodes (DD-II) Khana Khazana (Zee TV) Subha Savere : 600 episodes (DD-I) Luxor Film Time (DD-I) Good Morning India : 180 episodes (ND TV) Saazish (Telefilm) TV PROGRAMMES SHOT AT STUDIOS

Ji Pradhan Mantri Ji (ND TV) Saya Tera Zabab Nahin (Zee TV) INDIA’S Ji Mantri Ji : 21 espisodes (ND TV) News Line (EL TV) PREMIER Kahani Shahajanabad Ki : 13 episodes (DDK Delhi) India Hungama (Sony TV) CHANNELS Sharma Bandhu’s Ram Bhajan : 13 episode(DD-I) Ayur Herbal (AD) New Year Program (ATN) BPL Music Mainia (Jain TV) WHICH New Year Program (DDK Jaipur) Eye Witness HAVE Gurbani Gao Sachi : 100 (episodes) (DD-I) Kaal Chakra (News DD) WORKED Daman Chakra Panchtantra Ki Kahani WITH Ghosts (Advit) Gunda Gustakhi Maff (Definition Films) Chitrkar MARWAH Sahara News Line 180 Episodes (Sahara TV) Nimmantran STUDIOS Parakah (DD-I) Abra Ka Dawra (E. TV) Rail Watch Show (DD-I) Ralk Chauk (E. TV) Tere Mere Geet (E. TV) Mastan-E-Phool (Cubra Communication) Devotional Program(E. TV) B.E.K. Adar Bahar (E. TV) Ladki Kamaal (Aryan) Ek Mulakat E.TV Star Talk (Star TV) Bajme Kawateen (E. TV) Chalo Kashmir (Quiz) Dastarkhan (E. TV) Pooche Paintal Se Urdu Jiska Naam Hai(E. TV) Teree Meree Yaree (E. TV) Shringar Ed Mladun Navi (E. TV) Pyare Tere Bol Jasoos Vijay (BBC Worldwide) Maan Ki Batain Whirlpool Ad Film (Dream World Films Pvt. Ltd.) Ulghnain Hari Darshan Agarwatti Ad Film (Mr. Kocher) Dee Ahaasas ’s Home Shopping (DD-I) Just-A-Minute (B.I. TV) Computer Watch (DD-II) Jasoos Hain Aap Khana Khazana (Zee TV) Kasamkash (Sony TV) Luxor Film Time (DD-I) Aaltu Faltu (Home TV) Saazish (Telefilm) Sarahad (Zee TV) 2 FCP EDITING LABS 16 (12+4) Workstations Apple MAC Pro. HD Ready Black Magic Editing Card

2 EDITING LABS 25 (16+9) Workstations Adobe Premier Editing Suite Avid and Velocity Editing Suite

MULTI CAMERA SETUPS 16 Channel Yamaha Mixers 16 Channel Video Mixers INFRASTRUCTURE CELL ANIMATION DEPARTMENT CLASS ROOMS : 1-16 13 Stations 16 Air-conditioned Class Rooms Tailor Light Box Tables Digital Interactive Boards 110” Wacom Equipments High Lumens Projectors with Projection Screens Plasmas PRINT MEDIA LAB 13 Workstations LIBRARY : 42” Plasma More than 4000 books on every aspect of film Digital Pen Tablet making More than 50 Magazine covering Latest 3D ANIMATION AND WEB DESIGNING LAB technology and news 1-13 Workstations More than 20 News Papers for Radio and News Inter High End Render Machines More than 1000 of DVDs on Classics RADIO STATION - 107.4FM Audio Studios, On Air Studios and Post Production Studios AIR-CONDITIONED, ACOUSTICALLY TREATED BEL 50W Transmitters FILM STUDIOS AND THEATERS : Phone Facilities T.V. Studios (1A AND 1B) : 45x24x13 Screening Theater (1D) : 50x30x70 SOUND DEPARTMENT AND AUDIO STUDIOS Film Shooting Floor (1E) : 57x36x22 Yamaha Digital Mixer Control Low Raise TV Studios (1C) : 45x24x10 8 Edit Stations Mini TV Training Studios (Studios 1) : 45x22x13 Mini Film Training Studios (Studios 3) : 45x22x13 PRODUCTION DEPARTMENT Tracks (Curved and Straight) Mini Preview Theater (Studios 5) : 45x22x20 Trolleys Film Studios for Chroma (Studios 7) : 45x22x20 Cranes Screeing Studios (Studios 9) : 45x25x20 7 different types of lights Photography Studios (Studios 6) : 45x22x20 Camera with HD and SD Compatibility Cell Animation Studios (Studios 8) : 45x22x20 HDV Sony 1X : 3 Units Mini Preview Theater (G9) : 40x20x18 Sony PD - 150 : 2 Units Sony PD - 170 : 9 Units OTHER FACILITIES Sony PD - 177 : 4 Units Cafeteria / Open Cafeteria | Conference Panasonic 102X : 1 Unit Rooms | Video Conferencing Facility Cannon HD Camera : EOS 5D Mark II : 21MP Rehearsal Hall | Deluxe Make-Up Room | Arriflex Super 16mm Video Camera Research Centre | Film Club Sony PMW - Ex3 Video Camera Out Door Shooting Facility | Spacious Garden Professional Still Cameras D70, D40, D705, D3000 | First-Aid and Medical Blue and Green Shooting Facility Sets & Properties for Film Shooting | Private Virtual Sets Screening Rooms | WiFi Enabled Campus TECHNOLOGY PARTNER IN-HOUSE Chroma Lab PRODUCTION STUDIOS

With over 25 years of combined experience in television production, feature films and short films production, as well as live broadcast of events across the country, Marwah Studios works with leading industry professionals and the latest technology to create exceptional digital content. We believe the key to effectively communicate any idea or message to your audience is to create emotive and engaging story. Marwah Studios has been associated with the production of 4500 television programmes for nearly 50 television channels and around 125 Photography Lab Print Lab feature films. Multicam Lab Some of India’s premiere channels which have worked with Marwah Studios are Zee News, Zee TV, BBC News, Sahara TV, NDTV, Star News, Aaj Tak, Mahua TV, Jain Television and Sky News. To our advantage, the inhouse production Studios used for a wide variety of communication purposes ensures that important information does not inadvertently leak to the press or public ahead of when it should. We are equipped with an unmatched range of production equipment and services that enable us deliver broadcast quality content for TV and films. Interview Lab Video Editing Lab

Print Lab Animation Film-Making Lab TV Studio

Sound Studio Radio Broadcast Studio

Animation

These programs enable the aspiring students to develop a strong career in the field of animation & multimedia design,equipped with an integration of core creative skills and strong technical proficiency in software applications used in the media & entertainment industry.

It also develops the knowledge of computer based skills which is extended up to digital proficiency in using different creative applications in the field of media and entertainment as an essential and integral part of animation &multimedia design career.

The semester flows in such a way to combine the exploration of the creative, technical and intricate features of different software applications with the creative assignments and project works.

Students will gain real world project experience throughout their learning cycle that help them to better understand the roles and processes in wide range of animation & multimedia design careers.

Game Design & Development

These programs enable the aspiring students to develop a strong career in the field of Game Design &Development,equipped with an integration of creative and critical thinking skills with strong technical proficiency in software applications used in the Game Production pipeline.

It also develops the knowledge of design skills which are extended up to digital proficiency in using different design applications in the field of game art, design and programming as an essential and integral part of game design & development career.

The semester flows in such a way to combine the exploration of the creative, critical, programming, graphics, audio, technical and intricate features of different software applications with the development of game prototype.

Students will gain real world project experience throughout their learning cycle that help them to better understand the roles and processes in wide range of game design & development careers.

Digital Marketing

Digital Marketing course provides a foundation for marketers seeking to understand the core principles of digital marketing with practical knowledge of graphics, web and video creation tools. It will help them to improve business performance through better use of SEO, SMM, PPC and other way of digital Marketing. Students also learn many different ways like, how to improve website search on search engine, free and paid ways of digital marketing, use of social media to improve brand Value and business, use of Email as marketing tool with lots of latest industry standard trends and techniques.

2D/3D ANIMATION & VFX STUDIOS & LABS

STUDENT PROJECTS SKETCHING

Drawing and sketching are central to the art of animation and can be crucial tools in designing and developing original stories, characters and layouts. Animation requires essential sketching, technical drawing and ideation techniques. You get to learn about using simple shapes and drawing them into figures and animals, constructing characters, drawing the ‘scapes: land, town and sea’ and developing background design.

STUDENT PROJECTS CHARACTER DESIGN & 2D ILLUSTRATION Character Design is about creating new, original characters for a purpose. The range of character design hierarchy can go from extremely graphic (like “Hello Kitty”) to very photo-realistic (as with CG animated characters like the “Hulk” in the Avengers film series). A character can be based on a definition from a story or script as would be the process in Feature Films, TV Series, Video Games, Children’s Books, Web Animation, Comic Books, Comic Strips, or even Licensing or Toy Design. Whether it is with pencil and paper, or drawing digitally on computers, the basis of creating a character design is dependent on drawing ability. The character development begins with visualizing the characters from descriptions given in a story. The concept artwork of that character then gets modeled in the computer to create a 3D version that can then be used in video games or CG animation. In the larger studios, another person, not the character designer, creates the character modeling. A good character designer must have a strong knowledge of all the drawing and design principles to achieve his/her end goal, which is, to create an appealing character that best fits the needs of the story at hand. It is all about having good ideas, strong draftsmanship, and a great eye for design and the only way to gain those abilities is to draw every day.

STUDENT PROJECTS GRAPHIC DESIGN

Graphic design is all around us, in a myriad of forms, both physical and virtual. This creative field is considered a subset of visual communication as well as communi cation design. Graphic designers use a combination of words, typography, symbols, and images to create a visual representation of ideas, messages and experiences.

Designing graphics is about the art and practice of planning and projecting those ideas with visual and textual content. Motion graphic shave predetermined design structure, followed by the informative content. These are crafted to be experienced over a fixed time span.

Print graphics, that usually have the written & visual content all set before the design, are meant to be enjoyed over time. Graphics have been around the longest, in the form of posters, newspapers and magazines , television , broadcast, and web.

STUDENT PROJECTS SCULPTING Clay Sculpting or clay modeling is regarded as a highly artistic style for animation. It allows for the maximum amount of creativity from students, through the tips, tricks and techniques used in crafting clay models for animation. It gives them a better perspective on shapes, characters, and expressions. It sharpens multiple details like sizes, proportions, space, textures and colours in a 3D clay character. The traditional clay sculpting breathes life into a creation. The surface texturing through realistic wrinkles, scars, hair, fur etc allow for an exciting new way of creative expression. It essentially supports the development of patience and focused working in the learners. In real world, the Sculptors take sketches or drawings from the Character Designers and create them three dimensionally in clay, test the designs and make changes. Their job is to come up with how a character will look in 3-D. To get a distinctive character, the students need to imagine the character through their sketches; assemble the armature (wire skeleton) for clay application; and build up the shapes and forms by refining the contours. Character sculptures are intended to show the personality of the character, usually in a pose, expression or emotion. These sculpts are then digitally mapped to be used in pre-production in stop motion, planning and testing design ideas for the production of characters through animation. Students are required to add the necessary effects, movements, and sound to render a 3D animated film from their created clay models.

STUDENT PROJECTS 3D MODELING

The world of 3D is huge. You have seen countless movies, games, and commercials full of robots, futuristic buildings, alien spaceships and vehicles that make your jaw hit the floor. You know they couldn’t possible exist in the real world, but at the same time you are not quite sure how the artists and filmmakers are able to bring such amazingly complex concepts to the silver screen. 3D animation is all about designing virtual worlds, creating character, walk cycles, 3D modeling and texturing, and keyframe animation. Mastering this field empowers you to make movies or TV shows, games, create visual effects, product designs, stopmotion animation, and last but not the least your very own art.

3D MODELING STUDENT WORK PROTOTYPE MODELS STUDENT PROJECTS ANIMATION VIDEOS WEBSITE DESIGN

Design is the process of collecting ideas, and aesthetically arranging and implementing them, guided by certain principles for a specific purpose. It is not purely aesthetic or purely functional, but a combination of both to serve that purpose. Web design is a similar process of creation, with the intention of presenting the content on electronic web pages, which the end-users can access through the internet with the help of a web browser. Different kinds of websites have different purposes depending on who the intended audience is. Some websites are geared towards selling products, promoting people or businesses, and other websites are geared towards providing practical information and storing content, while others are merely for entertainment and connecting people. A professional design adds a sense of trustworthiness to a business. Web design uses many of the same key visual elements as all types of design, such as layout, colour, graphics, fonts, and content to enhance a website’s usability as well as its attractiveness. The web design professionals create excellent User Interface (UI) Design for a satisfying web experience. They use critical planning and analysis for the design and they pay attention to the user-friendly specifications, converting the intricate process into a simple and elegant piece of art. VISUAL EFFECTS (VFX) BEFORE-AND-AFTER VFX SHOTS IN BOLLYWOOD

Visual effects are often integral to a movie’s story and appeal. In filmmaking, visual effects (commonly shortened to Visual FX) involve the integration of live-action footage and generated imagery to create environments which look realistic. These environments would otherwise be dangerous, expensive, impractical, or impossible to capture in camera. Reality Television, Scripted Television, Feature Films and certain Corporate Branding pieces, all share a common requirement for visual polish and onscreen effects. Digital effects (abbreviated FX) are usually associated with the still photography world in contrast to visual effects (abbreviated VFX) which are associated with motion film production. Developing and executing dazzling onscreen visual effects involves the various processes by which imagery is created and/or manipulated with or from photographic assets with the use of multiple tools and technologies such as graphic design, modeling, lighting, texturing, rigging, animating, compositing, particle effects (snow, rain, sparkles), digital sets and backgrounds. BEFORE-AND-AFTER VFX SHOTS IN HOLLYWOOD SCHOOL OF ANIMATION STUDENT’S WORK EXHIBITION OF GFJN 2018

INTER-SCHOOL GAMING COMPETITION AT GFJN 2018 WORKSHOP ON CREATIVITY & DESIGN GRAPHICS

WORKSHOP ON VFX TECHNOLOGIES STEREOSCOPY IN FILM

VFX Workshop by Dr. Paul Noble from Teesside University, UK WORKSHOP ON WORKSHOP ON DATA DRIVEN FACE CASTING GRAPHICS CREATIVE ACTIVITY TATTOO ART INTERNATIONAL ANIMATION DAY COMPETITION

GAME DESIGN & DEVELOPMENT Game Play Studio

XBOX ONE X PlayStation 4 Pro PlayStation VR Steering Wheel

LIVE GAMING EVENT

STUDENT PROJECTS

MULTIMEDIA DIGITAL MARKETING

We are focused to provide in-depth knowledge Learning of all the 17 modules of digital marketing along odules with practical hands-on exposure through our M digital marketing program.

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$$$$ Propel Career Opportunities &Business Growth

Become an expert in...

Increasing online brand awareness

Bringing targeted traffic to website

Generate potential leads

Increase sales with less marketing expense

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$$$$ Life at School of Animation

$ Teacher's Day INTERNATIONAL ANIMATION DAY EVENT & DISTRIBUTION

Trip to Surajkund

ORIENTATION PRGRAMME

HINDI CINEMA SAMMAN SAMARON SAMMAN SAMARON CULTURAL ACTIVITIES

Mr. and Miss. Fresher at Fresher Party Face Painting Competition

Outdoor Visit to Delhi College of Art, Annual Exhibition

Rangoli Competition Fresher Party Outdoor Sport Activity Workshop on Data Driven Graphics

Fresher Party Convocation 2017 ABOUT “Animazica” – The ASMS Animation Club was formed to bring artistic and creative students under one roof. ANIMAZICA currently has members from School of Cinema, School of Animation, School of Mass Communication, School of Fashion & Design and School of Communication. This Club is “For”, “of” and “By” the students. The students drive the Club under the guidance of ASMS School of Animation. WHY TO JOIN CLUB ACTIVITIES In today’s day and age, people · Screening of “Out-of-the–Box“ OBJECTIVE spend most of their time with gad The objective of “Animazica” is to gets, Everybody needs an outlet to International & National Ad films bring out their creative potential. · Creative workshops identify artistic potential within the Animazica – The Animation Club is students and guide them to become the exact place for you where you · Typography workshops can “ Give Lif e to Your Imagination”. Techno Artists. Animazica conducts · Ad Film-making workshops You don’t need to be a professional various indoor and outdoor artistic artist or sculptor to become a · Club Events Management member of the Club. With a busy and creative activities on a regular workshops schedule of attending classes and basis. The members of the Club lectures, assignment and projects, · Ad-Mad-Show workshops get to interact with Artists, Sculptors, you need to also pursue your · Fun trips passion and interest. Animazica will Animators and Special Effects give you the space to “Imagine, · Photography workshops experts of Create and Animate. As this Club is · ”How to become an Ad-Man” managed by the students, you will National and International fame and workshops get to be a member as well as a repute. leader. · Asian Ad Club Fest - once a year

ONLINE www. TV mstv.co.in

LIVE BROADCASTING OF STUDENT PROJECTS

LIVE BROADCASTING OF ALL EVENTS OF AAFT

IN-HOUSE FILM CLUB INTERNATIONAL FILM AND TELEVISION CLUB (IFTC)

In order to promote Delhi NCR as the favourite destination for the filmmakers from all over the world, Asian Society of Film & Television has been organizing the Global Film Festival Noida (GFFN) which has become one of the most important film festivals of the world. The 10th Global Film Festival Noida at Marwah Studios saw participation of filmmakers from across the globe. The festival witnessed an array of films from upcoming directors. Conducted 80 Film Festivals...... Highest in the World MASTER CLASSES SEMINARS WORKSHOPS

Workshop by VVS Prabhakar - Renowned Animator

Multimedia & Animation Seminar by Dr Bhishma Narayan

Mr. Suman Bhattacharya, Papaya Games Mr. Vinay Vikram Singh, Twin Brain Studio

Seminar by the gaming industry expert, Ashok

Mr. Dinesh Shringirishi, Digital Artist Painting Exhibition by Tapan Dash EXPOSURE WITH INTERNATIONAL STUDENTS

ORGANIZED FOR ANIMATION STUDENTS TO GAIN PRACTICAL EXPOSURE

EVENTS

NEWS

Press Conference of IIACFF 2015 in association with Marwah Studios

‘Baru - The Wonder Kid’ to premiere at 3rd Global Film Festival Noida

Indo Nigerian Film Association Will Participate in 4th Anime Convention

School of Animation Ranks First in Facilities Japan Foundation and School of Animation as knowledge partners organized a 3-Day Animation Film Festival at Siri Fort, New Delhi

Multimedia Students show there talent at Global Film Festival Noida

Animation workshop Inagurated by Dharmesh Dharshan

IFTRC is a part of Anime Convention

Student Speak

As a game design student, I learned At ASMS, the facutly has been about the design and digital jargon thorough with teaching us the used by the creative minds. The best design process from beginning to part has been making the design end, integrating idea generation, choice to serve the purpose of technical knowledge, desgin theory communicating the right message and studio skills at every step. to the mass audience through digital medium. Another key thing Working with game design and I learned is that game designing is other multimedia tools has enabled about creating something for the me understand the field of game client, and help them achieve their production better. business goals. Sidhharth Vikalp Gaur Game Design Game Design

During my coursework, I have had I aspire to be a professional Flash the unique opportunity to explore Animator and this animation school all aspects of art, storytelling, and has given me the apt platform to filmmaking. This has helped me excel in this field. I love to design, layer create great stories and layouts, images and create special effects and accordingly develop visually by assembling those images or appealing characters for those animation used in videos, computer stories. I have also effectively learned games, films and other electronic the technicalities involved in creating media. effects in Animation. Ujjawal Tyagi Jatin Chauhan 3D Animation 3D Animation

I enjoy producing storyboards for School of Animation is my best choice animation videos that have animated for fulfilling my dream of Multimedia character and specific layouts for the Career in the entertainment industry, story theme. The animation course as it has the appropriate infrastructure at ASMS has helped me create and mutimedia technology used for creative storyboards during this study filmmking. As a multimedia artist I programme, which will help me work for animation film production and will have multiple career options to advertising companies. create design, visual and special Priyanka effects for the movies, commercials, Video Editor music videos, or other media. Karan Negi 3D Animation The content of this course is AAFT’s Digital Marketing complete and one can touch all Specialization was a great the basic parts of game design experience for me. It provided for building successful campaigns a total overview of digital including; strategy, analytics, marketing and the practices branding and planning. The college of the varied components that has a stellar panel of professional make up DM. This provides trainers whose expertise ranges insights into how you apply the through different forms of Digital concepts, and the tools and Marketing. techniques available to you. Akshay Gupta Divyank Suji Game Design Game Design

This is a place to learn if you “People say that an institution want to grow in the field of achieves its name through its Digital Marketing. A place where academics for which faculties knowledge is borne with wisdom are solely responsible. Join AAFT as it has well trained and highly and experience everyday, qualified faculty that provides providing in-depth knowledge high end industry based training of all significant aspects. I highly and prepare the students recommend this course. accordingly. Harsh Bishnoi Amisha Bansal Game Design Digital Marketing

My journey with AAFT is like a During internship, I learned flower blooming in the correct about how to design the layout environment. The school has of the newsletter. I also learnt provided me with the right various types of news - hard amount of support, motivation news, soft news and human interest news. I came to know and opportunities to groom my how to broadcast a news better. talent. The faculties are blessed How news reporter are sent with vast knowledge and we too to different spots to cover the are blessed of having studied information and how people under their guidance. work in newsroom etc. Harsh Srivastava, Rajshree Srivastava, Graphic Design Web Design PLACEMENTS

Asian Education Group has a dedicated CAREER OPPORTUNITIES network to assist the placement of our · Animator · Director students. The farreaching strategic linkage · Art Director · Effects Animator with media corporations, communication · Flash Animator · Forensic Animator agencies, marketing organizations, the · Graphic Designer · Independent newspaper industry , publishing companies , PR Animation Filmmaker consultancies, as well as TV & radio companies incessantly supports our placement activities. · Stop Motion Animator · Key Animator We have recruiting partners both in India and · Video Game Designer · Lighting Technician overseas. However, the placement for a given · Animation Director · Modeler student entirely depends upon his/her own · Background Painter · Renderer talent, intellectual abilities and hard work and · Cartoonist · Storyboard Artist thus cannot be guaranteed. · Character Animator · Texture Artist The major objective of placement assistance · Character Rigger · Visual Development is to guide students to find employment in Artist their interest of organization with minimum · Color Key Artist struggle. The proactive approach followed · Compositing Artist · Freelance/Self by our placement counselors open up the Employed pathways for a wide range of careers options · Concept Artist for the young learners of our media school. · Digital Painter Their professional help through pre-placement talks and mock interviews coupled with the EMPLOYED IN students’ talent, efforts and achievements through out academics as well as student- · Film Production Houses industry interactions result in highly effective · Animation Production Houses placement process. Over the past decade, nearly 98% students · Advertising Agencies from the Creative Schools of AEG have · Print & Publishing Companies been successfully placed in the media and entertainment industry. Students from different · Television Studios and Channels academic programmes with short-term · Web Design & Development Companies courses, diploma courses or degree courses, · Game Design & Development Companies qualify for an equal opportunity to placement assistance. · Event Management Companies Mahima Radhachal Anukriti Kumar M.Sc. Multimedia M.Sc. Animation Saffron Tech Pvt. Ltd. Digitoonz

Poornima Gupta Pragya Johri B.Sc. Animation B.Sc. Animation Techno Planet MSL Advertising

Mrinal Soni Naman Khanna B.Sc. Animation B.Sc. Animation Wordsword First Frame Studio

Mayank Rahul Singh Negi B.Sc. Animation B.Sc. Animation Pencillati Pencillati Alumni

Aadarsh Dubey Atul Kumar Graphic Designer Editor & Graphic Designer Planetcast Technologies Ltd. HMTV

Girish Pal Noor Singh Panesar Editor & Graphic Designer Motion Graphic Designer HMTV Social Heroes

Akash Kumar Gaur Deepak Thakur Editor Editor AAFT & Marwah Studio AAFT & Marwah Studio

Gautam Malik Ishan Kumar Saxena Editor Editor AAFT & Marwah Studio AAFT & Marwah Studio Incharge Graphics ABHINAV BAJPAI Oscar Winning Documentry - Smile Pinki Editor SANDEEP GUPTA Des Mein Nikla Hoga Chand

Special Effects Head ANUSHREE D. KALMAKAR Film : Aks Senior Designer GOPAL KRISHNA Dreamworks Animation

Editor LALIT KUMAR Prime Focus

Animator AKSHAY MISHRA Reliance Broadcast Network Ltd.

Video Editor GAGAN KUMAR Doordarshan Assam

Managing Editor NEETESH SRIVASTAVA Raftaar Live

Video Editor ABHISHEK DIWAKAR Channel TV Video Editor ZUHAIB KHAN Sony TV

Video Editor RITESH ANAND Fashion TV

Video Editor SATBIR KAUR CNEB

Video Editor NAVEEN K. ESPN

Video Editor PRABHAT KUMAR ZEE TV

Video Editor KAPIL HANDA ETC Punjabi Students From Different Countries Studying at AAFT Since 1993

Nepal U.K. Malaysia

Ethiopia Botswana Muscat/Oman Belgium

Hong Kong Japan Bangkok Seychelles

Jordan Spain France Italy

Bhutan Maldives Sri Lanka Bahrain

Lebanon Pakistan Nagaland Mexicol

USA Chile Greece South Korea

Australia Uganda The Czech Republic Norway

Sudan Finland Iceland KSA

Bangladesh France Switzerland Haiti

Somalia Canada England Republic of Kazakhstan

South Africa Sweden Israel Republic Dominicana

U.A.E Argentina Kenya Qatar

Norway Netherlands Fiji Vienna Austria

Germany Canada Espono Abidjan

Mauritius Nigeria East Africa INTELLECTUAL CAPITAL CORE FACULTY

Varun Sharma Anil Kumar Roy Gopal Krishna

Gaurav Nath Ashish Ahuja Shudhanshu Kumar Sapna Diwakar Amit Gupta

Dharmendra Kumar Vikram Singh AAFT - A UNIT OF ICMEI INTERNATIONAL CHAMBER OF MEDIA AND ENTERTAINMENT INDUSTRY

International Chamber of Media and Entertainment Established with the intent to develop and promote Industry is a representative business organization the growth of media and entertainment industry in for the Media and Entertainment Industry in India India and other countries worldwide, the Chamber and other countries. It plays an important role in has created 162 international committees and 80 bridging the gap between the Industry and the national committees. With offices in 100 countries Government by ensuring a focused involvement of across the world, ICMEI provides a common both towards the commercial welfare. It oversees platform for the members of the media industry to the governmental policies and the legislations come forth and exchange ideas originating from that will facilitate the latest infrastructure, financial different cultures of these countries. assistance and business facilities to the industry.

Asian Education Group Marwah Studios Complex-II Sector 125, Noida

AAFT University of Media And Arts Marwah Studios Complex - IV Maath, Kharora, District-Raipur, Chhattisgarh Marwah Studios Complex FC- 14/15, Sector-16A, Noida Film City, , India Toll Free : 1800-102-6066 Ph: 0120-4831100 sms AAFT to 57575 Email : [email protected] Website : www.aaft.com