School of Animation AAFT is indebted to Late Shri Suraj Prakash Marwah (The Founder of AAFT) for his invaluable contribution to our mission to provide quality media education worldwide a creative enterprise CONTENTS Join Us 4 Why AAFT School of Digital Marketing 68 History & Future of Indian Animation 6 Propel Career Opportunities and Business Growth 69 Board of Directors 8 through AAFT Digital Marketing Programme Academic Council 9 Learning Modules 70 Advisory Council 9 Teacher’s Day 71 International Animation Day 72 From the President’s Desk 10 Trip to Surajkund 74 Message from Director 12 Orientation Programme 76 Message from Dean 13 Hindi Cinema Samman Samaron 78 About Us 14 Cultural Activities 80 TV Programmes Shot At Studios 20 Infrastructure 22 Life at SOA 82 In-House Production Studios 24 Online TV 84 Boost Your Career With 26 In-House Film Club 86 Animazica ASMS Animation Club 88 Animation & Multimedia Master Classes Seminars Workshops 90 Studios and Labs 30 Student Projects 32 Exposure with International Students 92 Visual Effects (VFX) 46 Events 94 Workshops 48 News 96 Creative Activity Tattoo Art 50 Celebrity Visits 98 IAD Competition 51 Student Speak 104 Game Design & Development Alumni 106 Game Play Studio 54 Placements 109 Live Gaming Event 58 Student Projects 60 Students from Different Countries 115 Studying at AAFT Since 1993 Digital Marketing Intellectual Capital - Core Faculty 116 AAFT - For Working Professionals 66 AAFT- A Unit of ICMEI 117 JOIN US for a 360 degree exposure. FOCUS ON CREATIVE PRODUCE TECHNO COMPLETE PERSONALITY VISUALIZATION BLENDED ARTISTS DEVELOPMENT OF THE WITH TECHNOLOGY PROJECT ORIENTED STUDENT TRAINING TRAINING ON LATEST PUSH THE LIMITS OF THE STRESS ON INNOVATION CREATIVE TOOLS STUDENTS CROSS-DISCIPLINE EXPOSURE The aim is both to increase the knowledge of WHY US different aspects of animation and multimedia and the awareness of how different creative PROXIMITY TO THE FILM STUDIO disciplines are tuned in to construct and frame AAFT School of Animation is a specialty institute of Marwah the holistic representation. The cross-disciplinary Studios, the top film studio in India, which operates from interactions with students of various creative the same premises. On successful completion of the Schools, such as Cinema, animation and multimedia programs the pass outs get Mass Communication, Advertising and Fashion, a unique opportunity to step in to the world of animation promote diverse learning opportunities and film-making, toon characters design, and generate visual transfer of artistic ideas across content areas. effects (VFX). The proximity of the world class production REAL TIME PROJECTS THROUGH IN-HOUSE studio to the School is definitely an added advantage. INTERNSHIPS ACCESS TO REAL-TIME PRODUCTION An additional bonus for our students through in- You get to work in-sync with the creative team of the house internship opportunity gives them a chance inhouse production facility for film-making and bring out to work on live projects under the guidance of a quality product under their guidance. established artists and animators. You get to be a part of some of the prestigious projects that are INFRASTRUCTURE broadcasted in famous TV channels once you The Institute has the best infrastructural facilities in terms have mastered the techniques and championed of Studios and Labs, equipped with latest software and your course. hardware used in animation film-making and visual GLOBAL STUDENT EXCHANGE PROGRAM effects generation, for instance Green Screen Studio, With international assignments in major countries Sound Studio, Editing Studio and others. across the globe, the Global Student Exchange Program allows you to collaborate with people of PRACTICAL AND VALUE ADDED CURRICULUM diverse backgrounds — both professionally and The industry oriented curriculum takes into account the culturally. The international exchange offers you latest and novel concept in teaching, and is at par with new challenges, global mindset and opportunities international standards of animation industry. to grow. FOCUSED FACULTY & INSTRUCTORS WITH MORE EXCELLENT PLACEMENT TRACK RECORD THAN 10 YEARS OF EXPERIENCE Till date, the School has enjoyed an enviable placement record of more than 98% across Here you get the opportunity to attend the lectures its various batches. Our alumni are associated from production-experienced faculty members and with well reputed organizations as character established professionals as part of their academics designers, effects artists, producers, lighting artists, to enhance the learning experience. This makes our film editors, content developers, multimedia Institute stand out vis-à-vis its counterparts. programmers etc. INTERACTIVE SESSIONS WITH INDUSTRY EXPERTS LOCATION Academy offers its students opportunity to interact Location is yet another charm. The Institute is with Industry experts through in-house seminars and located at Noida Film City, the First Film City of workshops. Here students get opportunity to interact North India, with almost all the top-most media and entertainment companies that have with creative geniuses behind various multinational established their base in this prime location. This advertisements, shows and animation shorts, and learn well connected, lush green campus is definitely from their experiences. a place where students enjoy coming in and experience a new learning ambience. younger generation. The Hindi version, of Aesop’s HISTORY Fables, was one of them. Children love cartoons, and this seemed the best way to get through to them in an educational way. Some folk tales in the form of short films were also transformed into animations for & FUTURE entertainment purpose. Animated characters along side actors, was first seen in the movie ‘Raja Chinna OF INDIAN ANIMATION Roja’ (1989). A director ’s wish took animation to the The first film by the Indian Animation Industry was produced in 1957!! Yes, even before the Indian Market introduced the color television! ‘The Banyan Deer’ (1957) was made by a group of Indian animators under the guidance of Disney Animator Clair Weeks, who had worked on ‘Bambi’ (1942) and was on a mission to establish and train India’s first animation studio as part of the American Technical Cooperation mission. Out of this group, 2 people went on to be animation pioneers in India. Ram Mohan, known as the veteran in the Indian animation industry today, worked as an animator till the late 1960’s, thereafter , es tabl i shing a production of his own in 1972. Bhimsain Khurana, known as the father of Indian animation, became independent in 1971 and made another animated film ‘Ek Anek aur Ekta’ (1974), which was the first next level. Bringing actors into the animation world not animation film aired on the famous local channel, only entertained kids but also got the older generation Doordarshan. His son Kireet Khurana would go on to intrigued. Later on, actors started voicing cartoons in walk in his father’s footsteps. the late 1990’s. Initially, car toons were dubbed by Most animated series and short movies in the 1980’s non-actors but soon a new trend hit the market where actors were lending their voices to dub m a n y c a r t were dedicated to teaching lessons mainly to the o o n cha ra c t e r s . Thi s i s probably as India is obsessed to produce a lot of local animated content in the with the Bollywood film industry, because the actor is Indian market. Most of the shows watched by children known, these cartoons are also enjoyed by adults. Yes! are either from America or Japan and only dubbed It is all about knowing your audience and making them in India. Skilled labor in this industry is in plenty but grow. Another advantage is that the dubbing, of national professionalism has yet to hit us. Today, animation and international animated films, had created a notable has found itself expressive and communicative in scope of employment for Indian mimicry artists. various fields like e-education, medical/mechanical In 2010, the Indian animation industry was expected to information, architecture visualization, web designing be worth 2.5 billion dollars! And it was predicted that it and various segments of enter tainment such as TV will grow by 23% in the next four years. The three main broadcast, animated movies, cartoons, computer factors that were to push animation in India to grow were games, directto-DVD and VFX. Many of these are low cost of production, highly skilled labor and of course, now being done with the help of computer animation the government’s support in producing original content where animated images are generated by using locally. But because there are no tax breaks or subsidies by computer graphics. the government with regards to this industry, it is impossible BOARD OF DIRECTORS PATRONS LT. GEN. K. M. SETH (RETD.) Hon’ble Former Governor of Chhattisgarh DR. BHISHMA NARAIN SINGH Hon’ble Former Governor & Union Minister MOHIT MARWAH Managing Director, DR. R. L. BHATIA Marwah Studios Hon’ble Former Governor of Kerala SHRI VED MARWAH Hon’ble Former Governor of Jharkhand IEUAN WYN JONES Former Deputy First Minister fo Wales SHATRUGHAN SINHA Former Union Minister ACADEMIC ADVISORY COUNCIL COUNCIL PROF. KARL BARDOSH SOORAJ BARJATYA Tisch School of the Arts, New York University, USA Renowned Director TERI C MCLUHAN JAVED AKTHAR Visiting Professor of Film, New York University, USA Renowned Film Writer DR. PADMESH GUPTA SATISH KAUSHIK Oxford Business College, Oxford, UK JOHN SHAW Renowned Director & Actor University of