ANA Innovation Day Members-Only Conference at Home Depot presented by BrightLine

Tuesday, September 24, 2013 | Home Depot, Inc. | , GA

Join the conversation on Twitter by using #ANAmarketers Upload photos and video, and make comments on facebook.com/ANA Table of Contents

ANA Innovation Day Members-Only Conference at Home Depot presented by AT&T AdWorks

Speaker Bios �������������������������������������������������������������������� pg 3

Attendees...... pg 5

ANA Member Benefits �����������������������������������������������������pg 14

ANA Upcoming Events ����������������������������������������������������pg 16

www.ana.net 2 Speaker Bios

ANA Innovation Day Members-Only Conference at Home Depot presented by AT&T AdWorks

Robert Aksman is the chief experience designer, and co-founder of BrightLine. He leads the industry in interactive TV advertising experience design and execution – with nearly 500 iTV programs deployed across every major TV platform/operator. Under Robert’s creative leadership, the company has successfully executed these experiences by focusing squarely on what digital TV viewers want to — and will — do with a remote control when presented with the right opportunity to interact with advertorial messaging and content. Successful campaigns include: Unilever, , Kellogg’s, L’Oreal, and the first Hispanic iTV advertising program for a consumer brand. Robert’s unique combination of iTV ad creativity and deep knowledge of digital television platforms has taken the company’s iTV designs to new heights, by harnessing and shaping digital TV technologies in ways not previously thought possible and crafting Rob Aksman partnerships that have changed the way marketers, programmers, and consumers view television. Prior Chief Experience to BrightLine, Robert was director of operations at digital media consultancy Filter Media. His analysis Designer, Co-Founder and commentary on digital television advertising appears regularly in major advertising and media trade BrightLine publications, and he is also a regular speaker at major trade events.

Adam Glickman is the head of EVEN™ Hotels, a wellness lifestyle hotel brand and the newest IHG brand in the U.S. In his role, Adam has focused on applying customer needs and insight in designing and building the brand, including development of the brand DNA, identity, marketing strategy, product and service platforms. Adam is responsible for leading the team that is finalizing the EVEN Hotels guest experience, launching the brand, developing its owner offer and preparing for the first hotel openings. Adam has been with IHG for nearly 10 years, and before taking leadership of the EVEN Hotels brand, worked across a spectrum of roles on the global brand team, America’s sales and marketing team, global distribution marketing team, and worldwide reservations team. Recently, Adam served as director of new brands for IHG. In this role, Adam laid the groundwork to bring what would be the EVEN Hotels brand to life, focused on cross-brand wellness Adam Glickman initiatives and helped to lead IHG corporate brand strategy work across multiple internal and agency teams. Head of EVEN™ Hotels Previous IHG experiences include development of web, voice, third party and group reservation tools, billing InterContinental systems, reporting platforms, and hotel training programs. Adam began his career in business development, Hotels Group group services management and operations at The Waldorf Astoria Hotel in New York after graduating with a B.S. degree from the Cornell Hotel School in Ithaca, NY. He also has an M.B.A. from Goizueta Business School at Emory University in Atlanta, GA.

Mike Hibbison is vice president of integrated media for . He is responsible for driving and shaping the Company’s media and brand strategies across all channels, including social media initiatives. Mike joined the Company in 2011 as a divisional merchandise manager for online. Previously, Mike spent more than 25 years in merchandising and marketing with Amazon.com and Sears, where he held a variety of senior leadership roles. Mike has a bachelor’s degree in marketing from the University of North Texas.

Mike Hibbison Vice President of Integrated Media The Home Depot

www.ana.net 3 Speaker Bios

ANA Innovation Day Members-Only Conference at Home Depot presented by AT&T AdWorks

Robin G. Seward serves as the vice president of brand marketing at Arby’s Restaurant Group, Inc. (ARG), the second largest quick-service sandwich chain in the U.S. with more than 3,400 restaurants system-wide. Prior to joining Arby’s in January 2013, Seward’s experience includes serving as director of brand activation and local marketing at Carrabba’s Italian Grill, director of global product development at Burger King, director of marketing at Philadelphia Magazine, regional advertising manager at Nissan/ Infiniti, and account supervisor for both TBWA/Chiat/Day and DMB&B. As vice president of brand marketing, Seward is responsible for consumer insights, calendar and strategic planning, promotion, advertising, and integrated content. Seward received her bachelor’s degree from the University of in communications and art history. Seward and her husband, Bill, currently live in Atlanta, and have two children, Billy and Maddy. Robin G. Seward Vice President, Brand Marketing Arby’s Restaurant Group, Inc.

Charles Wilson is the director of marketing, new business development at Dunkin’ Brands. Charles and his team are responsible for development of new consumer products and partnerships for the Dunkin’ Donuts and Baskin-Robbins brands. Prior to this role, Charles was the senior manager of brand marketing innovation, where his team was responsible for Dunkin’ Donuts test product marketing and pipeline management. Charles also worked as a brand marketing manager and market research manager in the Dunkin’ Donuts marketing department. Prior to his work at Dunkin’ Brands, Charles worked for Forrester Research, analyzing consumer markets in the research and consulting departments. Charles holds an M.B.A. with product and brand management specialization and a B.S. in marketing and information systems from Boston College. He lives happily with his wife, Meredith, and son, Cole, in Brookline, MA. Charles Wilson Director of Marketing, New Business Development Dunkin’ Brands

www.ana.net 4 Attendees

ANA Innovation Day Members-Only Conference at Home Depot presented by AT&T AdWorks

David Abbott Ashley Allen Robert Beaham Steve Brown Senior Director - Online Marketing Interactive Marketing Specialist International Sales Programs Manager Director - Guest Satisfaction Home Depot, Inc. InterContinental Hotels Group IBM Corporation InterContinental Hotels Group

Kristin Achord Spencer Allen Stacy Bedsole Evan Brownstein Manager - Consumer Marketing Senior Director Global Brand Director Senior Director of Marketing AutoTrader.com, LLC CRM and HD Incentives/Gift Cards InterContinental Hotels Group Checkers Drive-In Home Depot, Inc. Restaurants, Inc. Kate Adams Douwe Bergsma Content Strategist Alan Alvarez Chief Marketing Officer Holly Bryant , Inc. (UPS) Senior Vice President Georgia-Pacific Corporation Manager - Sponsorships MarketShare Partners Verizon Wireless Inc. Sam Adams Sinem Biber Manager - Customer Insights Clay Amerault Marketing Specialist Heather Bryson Home Depot, Inc. Marketing Manager Chiquita Brands Advertising Associate SunTrust , Inc. International, Inc. SunTrust Banks, Inc. Dawn Adamson Direct Marketing Specialist John Andrews Chris Bigda Tom Budnik Southern LINC District Community Blood Centers Media and Interactive Manager Account Executive LifeSouth Community Blood Coca-Cola North America Company Marta Aebischer Centers, Inc. Director - Marketing Koertni Blackketter Kristi Bullock Newell Rubbermaid Inc. Lauren Axe LifeSouth Community Manager - Product Development Senior Brand Manager Blood Centers, Inc. and Innovation Camille Aig-Imoukhuede Checkers Drive-In Arby’s Restaurant Group Interactive Marketing Intern Restaurants, Inc. Holly Bounds InterContinental Hotels Group General Electric Energy Mike Burch Kelly Backus Vice President Lola Ajayi Senior Manager Social Media Jillian Bowin National Sales and Marketing Marketing Manager Home Depot, Inc. Communications Specialist Speedway Motorsports, Inc. Home Depot, Inc. Georgia Power Company Diana Baldwin Cassaundra Callon Rob Aksman Product Segment Marketing Manager Maureen Brekka Senior Marketing Specialist Chief Experience Designer SunTrust Banks, Inc. Senior Vice President Marketing Chiquita Brands Co-Founder North America International, Inc. BrightLine Kelly Ball Brown-Forman Corporation Content Strategist Jessica Camp Amanda Albertelli United Parcel Service, Inc. (UPS) Sheraun Britton-Parris Broadcast Creative Manager Marketing Manager Vice President - Marketing Home Depot, Inc. Siemens Industry, Inc. Rob Barger SunTrust Banks, Inc. Georgia-Pacific Corporation Leigh Allbritton Melissa Brown Senior Manager CRM Manager - Multicultural Marketing Home Depot, Inc. Home Depot, Inc.

www.ana.net 5 Attendees

ANA Innovation Day Members-Only Conference at Home Depot presented by AT&T AdWorks

Janis Cannon Danna Clary Colby Conner Kara Deason Vice President - Brand Management Communication Specialist Partner Senior Merchandise Marketing Manager InterContinental Hotels Group Georgia Power Company PricewaterhouseCoopers Home Depot, Inc.

Vincent Caporusso Joy Clevenger Harper Cornell Brooks Deaton Manager - CRM Senior Director of Advertising PR Manager Manager - Consumer and Brand Insights Home Depot, Inc. and Communications Mizuno USA Denny’s Corp. Huddle House Rachel Carawan Caroline Counihan Shelly DeChabert Mobile Interactive Manager Brian Clifford Director - Brand Leadership Marketing Retention Manager United Parcel Service, Inc. (UPS) Habitat for Humanity InterContinental Hotels Group / International, Inc. SouthernLINC Wireless Carolyn Carter Liz Crisafi Director - Brand Leadership Marketing Jeff Clifford Director Kelly Decker Brand Family Merchandise Marketing Manager Kimberly-Clark Corporation Manager, Private Brands InterContinental Hotels Group Home Depot, Inc. and Category Marketing Danielle Criswell Lowe`s Companies, Inc. Hannah Carter Christopher Coffey Field Marketing Manager Global Brand Manager Marketing Consultant Southeastern Metals Brent DeGruchy Crowne Plaza Hotels and Resorts Verizon Wireless Web Designer - Developer InterContinental Hotels Group Chel Crook AAA Carolinas Kevin Coffey Director - Sports Marketing Roshonda Carter U.S. Advertising Manager Lowe`s Companies, Inc. Krikor Dekirmenjian Partnership Support Manager United Parcel Service, Inc. (UPS) Merchandise Marketing Manager Habitat for Humanity Greta Crowley Home Depot, Inc. International, Inc. Scott Cohen AutoTrader.com, LLC Merchandise Marketing Manager Paula DeLand Marcie Catherines Home Depot, Inc. Sherial Cubit Marketing Manager Manager, Private Brands Customer Communications Supervisor Home Depot, Inc. and Category Marketing Dean Cole United Parcel Service, Inc. (UPS) Lowe`s Companies, Inc. Brand Support Manager Phyllis Dent Mizuno USA John Davenport AFLAC, Inc. Theresa Childs Senior Product Manager Marketing Communications Manager Daniel Coleman Newell Rubbermaid Inc. Sandra Descalzi Orkin Pest Control Senior Content Strategist of America Lowe`s Companies, Inc. Angel Davis Matthew Christopher Marketing Consultant Lisa Destefano-Orebaugh Vice President - Branch Automation Rosalie Collado Accenture Vice President Marketing Regions Financial Corp. Account Management Director Home Depot, Inc. KPMG LLP Jessica Davis Mike Church Director - Corporate Alliances Hemant Deulkar Vice President - Interactive Ecosystem Rex Conklin Six Flags, Inc. Group Vice President Darden Restaurants Media Director SunTrust Banks, Inc. Home Depot, Inc.

www.ana.net 6 Attendees

ANA Innovation Day Members-Only Conference at Home Depot presented by AT&T AdWorks

Kristin Devoto Diana Dumet Erica Franklin Seressa Graham Manager of Field Marketing Associate Marketing Manager Mailing Solutions Specialist Communications Coordinator Aaron’s Inc. KFC Corporation United States Postal Service Georgia Power Company

Whitney Dillard Lori Duncan Matt Franz Allison Green Test Kitchen Assistant Director - Consumer Occasions Marketing Product Manager Director of Cause Marketing Denny’s Corp. Lowe`s Companies, Inc. Zep Inc. Boys & Girls Club of America

Umut Dincer Sonja Dvi-Vardhana Stewart Ross Gandy Jamie Greenspan Senior Manager Interactive Marketing Specialist Manager - Brand Marketing Graphic Designer Home Depot, Inc. InterContinental Hotels Group Newell Rubbermaid Inc. LifeSouth Community Blood Centers, Inc. Jose Docabo Kathy Earl Laura Garrison Senior Manager Print Creative Mailing Services Specialist Senior Director Consumer Insights Lisa Gunther Home Depot, Inc. United States Postal Service Home Depot, Inc. Robin Hackney Manager - North America Industry Debbie Domer Lauren Edelstein Hesham Gasser Marketing Director - Platform Strategy Associate Manager - Online Partnerships Quality Assurance Manager IBM Corporation and Marketing AutoTrader.com, LLC InterContinental Hotels Group Arby’s Restaurant Group Mark Hand Jeff Elliott Nelson Geter Media Manager Taryn Dominie Senior Manager Category Manager Lowe`s Companies, Inc. MMM Disney World Marketing Procurement Home Depot, Inc. InterContinental Hotels Group Carrie Hanson Michele Elrod Senior Vice President Mark Dorrill Executive Vice President Karen Gilbride Senior Manager - Broadcast Head of Corporate Marketing Global Brand Director and Integrations Regions Financial Corp. Brand Leadership Marketing Nancy Harr Home Depot, Inc. Crowne Plaza Hotels & Resorts Marketing Manager Alisa Ensley SunTrust Banks, Inc. Lori Ann Dressel Senior Corporate Communications Linda Givens Social Media Manager Specialist Senior Director Of HR Monique Harrison Mizuno USA Georgia Power Company Home Depot, Inc. Associate Director - National Sponsorships Nicolle DuBose Alyssa Fernandez Adam Glickman Verizon Wireless Inc. Director of Field Marketing Marketing Consultant Head of EVEN™ Hotels Moe’s Southwest Grill & Co. InterContinental Hotels Group Mark Hartman Senior Vice President of Marketing Heather Duhaime Amanda Floyd Allison Gooch Techtronic Industries North Worldwide Media Agency Manager - Consumer Advertising United Parcel Service, Inc. (UPS) America, Inc. (TTi) Operations Manager AutoTrader.com, LLC Coca-Cola Company Dana Graham Susan Franck Georgia-Pacific Corporation Field Marketing Director Church’s Chicken

www.ana.net 7 Attendees

ANA Innovation Day Members-Only Conference at Home Depot presented by AT&T AdWorks

Dave Hawsey Carol Hoeller Amanda Hunsicker Kelianne Johnson Marketing Director Director - Brand Management Senior Manager External Affairs Partnership Development Executive WellPoint, Inc. Crowne Plaza Hotels and Resorts Social Media Tampa Bay Buccaneers InterContinental Hotels Group Home Depot, Inc. Mari Hayes Kim Johnson Vice President Laura Hoesl Maggie Hunsucker Group Vice President Strategic Marketing - Zep Retail Demand Programs Content Global Brand Manager - Upscale Brands Strategic Sourcing Lead - Marketing Zep Inc. Management Tools InterContinental Hotels Group SunTrust Banks, Inc. IBM Corporation Dana Headrick Jeaneen Hunter Rebecca Johnson Product Manager Debbie Hoffman Account Executive Zep Inc. Director - Consumer Marketing Georgia Power Company Mary Johnston AutoTrader.com, LLC Marketing Communications Manager Paula Henao Darek Hys SunTrust Banks, Inc. Dealer Marketing Specialist - Product Cheryl Holliday Manager of Social/Digital Marketing AutoTrader.com, LLC Vice President - Marketing Checkers Drive-In Breana Jones Zep Inc. Restaurants, Inc. Marketing Manager Megan Hendrix Newell Rubbermaid Brand Manager Jennie Hong Rebecca Indarte Moe’s Southwest Grill Senior Director - Products and MCGs Director - Global Brand Communications Clark Jones Church’s Chicken Holiday Inn Brand Family Director - Trends and Media Insights Megan Hernandez InterContinental Hotels Group The Coca-Cola Company Vice President - Market Research Meggan Hood Norwegian Cruise Line Manager Broadcast Creative Josh Inglis Lindsey Joyner Home Depot, Inc. Senior Manager Brand Manager Lauren Herring Home Depot, Inc. Arby’s Restaurant Group Product Director - Respiratory Marketing Melanie Howell GlaxoSmithKline Senior Manager - Merchandising Angela Ingram John Karlesky Church’s Chicken Marketing Coordinator Director - Marketing Support Michael Hibbison Zep Inc. Lowe`s Companies, Inc. Vice President - Integrated Media David Hu Home Depot Global Director - Marketing Strategy Jason Ippen Jonathan Karron The Coca-Cola Company Brand Director Vice President Marketing Susie Hicks Georgia-Pacific Corporation Herschend Family Entertainment Marketing Program Manager Ryan Hudgins Wells Fargo & Co. Performance Marketing Manager Magan Jenkins Maggie Kasyzcki InterContinental Hotels Group Marketing Specialist Manager - Direct Marketing Sarah Hightower Southeastern Metals AAA Carolinas Vice President - Marcom Associate Cherie Huey SunTrust Banks, Inc. Brand Marketing Manager Chan Johnson Yana Kershteyn Randstad North America Habitat for Humanity Media Manager Jonathan Hobbs International, Inc. Home Depot, Inc. Direct Marketing Manager McKesson

www.ana.net 8 Attendees

ANA Innovation Day Members-Only Conference at Home Depot presented by AT&T AdWorks

Ben King Mitch Langston Tyler Love Marianna Magee Art Director Director of International Marketing Marketing Manager Brand Marketing and Innovation Manager Mizuno USA Popeyes Louisiana Kitchen Orkin Pest Control Popeyes Louisiana Kitchen

Ginger King Mary LaPointe Tad Low James Malaguez Merchandise Marketing Manager Manager Marketing Analytics Field Marketing Manager Senior Manager - Product Marketing Home Depot, Inc. Home Depot, Inc. Moe’s Southwest Grill Newell Rubbermaid Inc.

Allison Kirk Lisa Law Larry Lowe Emily Manne Antron Brand Manager Regions Financial Corp. Digital Analyst Marketing Director INVISTA Amrep Inc. Coca-Cola Company Lynda Lee Smith Chuck Knudsen Habitat for Humanity Thom Lucarelli Shandin Manning Marketing Manager International, Inc. Director - National Creative Media Supervisor Arby’s Restaurant Group Home Depot, Inc. Home Depot, Inc. Jennifer Lemming Justin Koehn Vice President Jeannie Lucas Wendy Mansfield Vice President - Strategic Sourcing Customer Relationship Marketing Global Brand Communications Manager Manager - Clinics/Licensing SunTrust Banks, Inc. AFLAC, Inc. InterContinental Hotels Group Home Depot, Inc.

Keri Kokayi Renee Leonard Amy Luckie Iver Maple Senior Manager - Marketing Procurement Vice President - Strategic Sourcing Shopper Marketing Manager Division Brand Marketing Manager Coca-Cola Refreshments SunTrust Banks, Inc. Mizuno USA Mizuno Golf Mizuno USA Michelle Kopec Lori Lewis Elliot Lum Crowne Plaza Hotels and Resorts Merchandise Marketing Manager Vice President - Strategic Marketing Shannon Marshall InterContinental Hotels Group Home Depot, Inc. Columbia Records, Division Marketing of Sony Music KPMG LLP Cathleen Krolczyk Charles Liipfert Senior Vice President Associate Director Tracey Mackey Cathy Martin Bank of America AT&T Inc. Vice President - Global Marketing Habitat for Humanity Global Sustainable Procurement International, Inc. Jaycelyn Kryzer Mokwang Lima Coca-Cola Company Director - Business Development Managing Editor David Masvidal Ladies Professional Golf United Parcel Service, Inc. (UPS) Lisa Maclellan Senior Brand Manager Association Supervisor - Marketing Product Checkers Drive-In Cathy Linton Development Restaurants, Inc. Susan Kublanow Senior Vice President - Director Arby’s Restaurant Group Senior Manager - Consumer Insights of Advertising and Marketing Alison Mattson Home Depot, Inc. Communications Alan Magee AutoTrader.com, LLC SunTrust Banks, Inc. Brand Manager Maria Lalos InterContinental Hotels Group Sallie McAuley Marketing Manager Monica Lopez Specialist - Field Marketing Grant Thornton LLP Georgia-Pacific Corporation Denny’s Corp.

www.ana.net 9 Attendees

ANA Innovation Day Members-Only Conference at Home Depot presented by AT&T AdWorks

Brett McCarey Jeff Mello Allison Minerva Melissa Moynahan Manager - Integrated Marketing Marketing Manager Associate Brand Manager Assistant Director - Cause Marketing AutoTrader.com, LLC Verizon Wireless Inc. InterContinental Hotels Group Boys & Girls Club of America

Jim McCollum James Mendelsohn Melissa Minihan Jeff Muehlhauser Marketing Manager Chief Marketing Officer Vice President of Marketing Senior Manager - Customer Analytics Home Depot, Inc. Capital Access Network, Inc. INVISTA Home Depot, Inc.

Kevin McCoy Kimberly Merritt Amanda Minnich Trish Mueller Content Strategist Habitat for Humanity Media Supervisor Chief Marketing Officer United Parcel Service, Inc. (UPS) International, Inc. Home Depot, Inc. Home Depot, Inc.

Jessica McDougall Kendra Metz Melanie Mitchell Joli Murtha Holiday Inn Global Brand Manager Senior Manager Vice President - Marketing Manager Vice President InterContinental Hotels Group NASCAR SunTrust Banks, Inc. Senior Advertising Manager SunTrust Banks, Inc. Evan McElroy Heather Metzler Rory Mitchell Senior Vice President Director - Brand Marketing Zep Inc. Fred Neil Marketing and Communications Arby’s Restaurant Group Vice President - CRM Boys & Girls Club of America Greg Montz Home Depot, Inc. Michael Migliorino Digital Content Director Christopher McKee Integrated Marketing and Walt Disney Parks and Resorts Jennifer Nickell AFLAC, Inc. Communications Manager Global Marketing Checkers Drive-In Andrew Moore Communications Director Chrissy McKinney Restaurants, Inc. Implementations Consultant Kimberly-Clark Corporation Manager - New Product Marketing Wells Fargo & Co. Professional Denny’s Corp. Brittany Miles Project Manager Arlette Moorer Caitlin Nitz Sanarr McLaughlin Wells Fargo & Co. United Parcel Service, Inc. (UPS) Knowledge and Research Specialist Manager - Interactive Marketing ANA InterContinental Hotels Group Deanna Miller Tony Morakis Merchandise Marketing Manager Senior Marketing Director Jeremy Nyboer Ben McLeod Home Depot, Inc. Shared Brand Building Services Manager - Brand Development Senior Vice President Georgia-Pacific Corporation Home Depot, Inc. Regions Corporate Marketing Sheonny Miller Regions Financial Corp. Brand Marketer Kim Morales David Oglesby Randstad North America Senior Manager - Media Services Graphic Designer Meghan Medlock Bloomin’ Brands, Inc. RelayHealth Director - Committees and Conferences Travis Mincey ANA Corporate Director - Strategic Alliances Delitha Morrow Coles Art Oleszczuk Cedar Fair Entertainment Communications Consultant Senior Manager Allison Mee Company AutoTrader.com, LLC Manager David Moss Home Depot, Inc. Director PricewaterhouseCoopers

www.ana.net 10 Attendees

ANA Innovation Day Members-Only Conference at Home Depot presented by AT&T AdWorks

Sherry Osegueda Mark Prol Allison Rhodes Sarah Robinson AutoTrader.com, LLC Director IBM Corporation PR Supervisor PricewaterhouseCoopers Orkin Pest Control Corey Overton Joe Richards Design Consultant Craig Prusher AutoTrader.com, LLC Nick Rocha Chick-Fil-A, Inc. Senior Vice President - General Counsel Retail Channel Manager Church’s Chicken Heather Richmond Zep Inc. Disha Patel Customer Marketing Manager Marketing Communications Manager Jessica Pryor Kimberly-Clark Corporation Meital Rofe Siemens Energy and Automation Manager - Brand Marketing Senior Membership Manager Arby’s Restaurant Group Stephanie Ricks Member Relations Sonaly Patel Messaging Strategist ANA Merchandise Marketing Manager Dave Pucciarella United Parcel Service, Inc. (UPS) Home Depot, Inc. Senior Manager Del Ross Advertising Production/Systems James Riley Vice President Matthew Patton Home Depot, Inc. Chief Marketing Officer Americas Sales and Marketing Content Strategist Great Southern Wood InterContinental Hotels Group United Parcel Service, Inc. (UPS) Gaetana Rampley Preserving, Inc. Group Vice President Jazmin Ross Robert Payne Marketing Communications Manager Jennifer Riser Content Strategist Director of Account Management SunTrust Banks, Inc. Director - Creative Services United Parcel Service, Inc. (UPS) and Communications Lowe`s Companies, Inc. Georgia Department Terri Rechter George Roumanis of Economic Development Manager - Consumer Marketing David Rissier Director of Marketing Procurement AutoTrader.com, LLC Manager - Innovation and Design InterContinental Hotels Group Christine Pearson Chick-Fil-A, Inc. WW Demand Programs Pallavi Reddy Jason Roussel IBM Corporation Director - Business Intelligence Meg Roberds Director of Marketing Church’s Chicken Manager Marketing Services Krud Kutter, Inc. Kathryn Pedro Southern LINC Brand and Advertising Consultant Laura Reese Diane Rowell Digital Merchandising Senior Manager - Media Services Jessica Roberts Senior Demand Programs Wells Fargo & Co. Church’s Chicken Content Maintenance Specialist Professional - Content United Parcel Service, Inc. (UPS) IBM Corporation Paul Phipps Sarah Reese Habitat for Humanity RelayHealth James Robertson Carrie Runnals International, Inc. Brand Manager Panera Bread, LLC Marisa Remmers InterContinental Hotels Group Adam Pickard Global Brand Manager Erin Russ Advertising and Marketing Manager Hotel Indigo Debbie Robinson Corporate Communication Contractor Georgia Power Company InterContinental Hotels Group Executive Assistant Georgia Power Company Home Depot, Inc. Drew Porta Kathleen Reynolds Mitch Rutledge Senior Vice President Director - Digital Customer Acquisition Donna Robinson SAS Institute Inc. SunTrust Banks, Inc. Orkin Pest Control Director - Procurement and Marketing Coca-Cola Company

www.ana.net 11 Attendees

ANA Innovation Day Members-Only Conference at Home Depot presented by AT&T AdWorks

Candace Sabino Jennifer Simmonds Lynda Swaney Catherine Tyler Worldwide Design Manager of Portfolio Strategy Communications Manager Senior Marketing Communications IMarketing Agency Operations Manager Brown-Forman Corporation Southern LINC Manager Coca-Cola Company AT&T Inc. Melissa Smallwood Kasey Tant Piyush Saggi Marketing Communication Associate Field Marketing Manager Tina Tzanakis Sales Specialist SunTrust Banks, Inc. Denny’s Corp. Vice President Microsoft Corporation SunTrust Banks, Inc. Terri Snyder Matthew Tarallo Amy Sample Chief Marketing Officer Manager: Channel Marketing Sherry Ulsh Disney World Checkers Drive-In Newell Rubbermaid Inc. Senior Director Restaurants, Inc. Marketing Finance and Analysis Eric Schmidt Michele Taylor Church’s Chicken Senior Manager Courtnee Spence Habitat for Humanity Coca-Cola Company Brand Management Coordinator International, Inc. Len Van Popering InterContinental Hotels Group Senior Vice President Laura Schneider Brian Thille Product Development and Innovation Senior Manager - Merchandise Marketing Brian Stearns Senior Brand Manager Arby’s Restaurant Group Home Depot, Inc. Senior Marketing Manager Central Garden & Pet Company Techtronic Industries North Tiffiny Vandom Karem Jim Screws America, Inc. (TTi) Stephanie Thomas Director - Marketing Regions Financial Corp. Director of Marketing Bacardi U.S.A., Inc. Jeffrey Stolper Techtronic Industries North Emily Scurry Brand Manager America, Inc. (TTi) Shannon Versaggi Consumer Marketing Home Depot, Inc. Director - Marketing Strategy AutoTrader.com Joel Thompson Lowe`s Companies, Inc. Alan Stump Digital Marketing Manager Robin Seward Brand Manager Mizuno USA Lizzy Vincent Vice President - Brand Marketing Crowne Plaza Hotels and Resorts Associate Manager Arby’s Restaurant Group, Inc. InterContinental Hotels Group Thad Thompson Consumer Marketing Senior Marketing Specialist AutoTrader.com, LLC Kristi Shaw Timothy Sullivan Brand Steward Manager - Creative and Field Services Director - Integrated and Strategic Xerox Corporation Taylor Voelker Checkers Drive-In Partnerships Brand Marketing Manager Restaurants, Inc. AT&T AdWorks John Tichenor Moe’s Southwest Grill Vice President - Group Brand Director Kimber Shray Ruthanne Suttles Modern Liqueurs Leigh Walczak Georgia-Pacific Corporation Marketing Manager Brown-Forman Corporation Associate Manager - Conferences Avaya Inc. ANA Kim Siler Danielle Turnage Global Mobile Brand Strategist Melanie Swan Habitat for Humanity Greg Walter Global Connections InterContinental Hotels Group International, Inc. Vice President of Sales Coca-Cola Company Speedway Motors, Inc.

www.ana.net 12 Attendees

ANA Innovation Day Members-Only Conference at Home Depot presented by AT&T AdWorks

Gayle Weiss Margaret White Hilary Williams Sheila Zachow Director of Marketing Activation Advertising Manager Marketing Manager Regional Director - Georgia and PR - NAM Power Co. E*Trade Financial Corp. LifeSouth Community Sony Ericsson Mobile Blood Centers, Inc. Communications AB Caryl Whittington Jason Williams Communications Manager Media Manager Justine Zarch Marshall Weiss Siemens Energy Home Depot, Inc. Senior Marketing Manager Merchandise Marketing Manager & Automation, Inc. Residential Service Home Depot, Inc. Kristen Williams Orkin Pest Control Verchele Wiggins Brand and Advertising Consultant Jason Welch Vice President - Brand Management Wells Fargo & Co. Paul Zorrilla Manager - Digital and E-Commerce InterContinental Hotels Group Consumer Marketing Manager Aaron’s Inc Charles Wilson AutoTrader.com, LLC Christine Williams Director of Marketing Beth Westbrook Senior Manager - Consumer Marketing New Business Development Lisa Zupko Southeast Regional Marketing Leader AutoTrader.com, LLC Dunkin Donuts Merchandise Marketing Manager Grant Thornton LLP Home Depot, Inc. Dana Williams Michelle Wishen Julie Westerman Vice President Analyst Director Marketing Procurement Regions Financial Corp. Home Depot, Inc. Coca-Cola Company Frank Williams Helen Wu Len White Research Program Manager Marketing Communications Director - CRM INVISTA Siemens Energy Lowe`s Companies, Inc. & Automation, Inc.

www.ana.net 13 ANA Member Benefits

The ANA is committed to helping you improve your marketing skills, increase your team’s marketing effectiveness, and boost your company’s marketing investment. www.ana.net/membership

Expand Your Marketing Horizons

> Exclusive Industry Content If knowledge is power, then the ANA’s Marketing Knowledge Center is a supercharged source of proprietary marketing material. The center offers members more than 6,000 battle-tested insights, actionable best practices, and illuminating case studies covering all aspects of the communications process. We also publish 12 research surveys throughout the year, giving you essential insight on emerging trends and issues identified by members. If you have a vital marketing question or challenge, our team of research experts provides complimentary customized reports to give you the know-how you need to be successful. www.ana.net/mkc > Career Enrichment In a fast-changing marketing landscape, ongoing professional development is a requirement to meet the challenges of tomorrow. The ANA School of Marketing provides you with the core skills necessary to stay current and advance your career. Courses are taught by practicing marketing professionals with hands-on business experience and success, ensuring a real-world experience. If you’re pressed for time, our complimentary webinars will get you up to speed quickly on critical industry topics. www.ana.net/schoolofmarketing > Peer-to-Peer Networking We offer extensive peer-to-peer networking opportunities throughout the year. You can join one of several ANA committees, which tackle a variety of hot-button industry issues by tapping into the collective intelligence of both members and outside experts. For executive-level marketers, we offer our exclusive “CMO Connections” series, which facilitates peer-to-peer networking with unparalleled access to fresh thinking and new insights. www.ana.net/events and www.ana.net/community

We’re dedicated to helping you get the most out of an ANA membership. Our membership team is comprised of seasoned marketers with years of experience across a broad range of industries. To learn more about the benefits of an ANA membership, please visitwww.ana.net/membership .

NORTHEAST MID-ATLANTIC SOUTHEAST Lan Phan | [email protected] Ed Berg | [email protected] Meital Rofe | [email protected] 212.455.8028 646.660.2167 212.455.8049

CENTRAL NORTH CENTRAL SOUTH WEST Brian Davidson | [email protected] Michael Palmer | [email protected] Tracy Owens | [email protected] 212.455.8012 646.369.4898 310.593.4910

www.ana.net 14 ANA Member Benefits

The ANA is committed to helping you improve your marketing skills, increase your team’s marketing effectiveness, and boost your company’s marketing investment. www.ana.net/membership

Increase Your Team’s Marketing Effectiveness > Onsite Growth Opportunities The ANA School of Marketing will come straight to your doorstep to help you resolve your most pressing pain points. Led by some of the brightest minds in marketing, each training program is designed to increase your team’s marketing effectiveness, reduce marketing waste, and drive ROI. Participants enjoy a hands-on experience customized to fit your specific business needs and culture. www.ana.net/schoolofmarketing > National and Regional Conferences Our content-rich national industry conferences take you inside the minds of today’s smartest brand marketers, providing your team with the motivation it needs to take that giant step forward. We host nine national and 25+ regional invitation- only events on the most timely and relevant industry topics, including digital, mobile, and social marketing; procurement and sourcing; multicultural marketing; branding; and creativity. www.ana.net/events > Masters of Marketing Our signature annual conference is like no other in the industry, bringing together the world’s most senior marketers and industry thought leaders for three inspiring days. Your team will learn firsthand how these highly skilled brand mavens drive exponential sales, profitability, and share-of-market results. As one attendee noted, “It is the premier event for marketers to learn and recharge.” www.ana.net/events

Boost Your Company’s Marketing Investment > A Voice in Washington In Washington, D.C., where industry-altering decisions are made, the ANA is a leading voice for the marketing community at both the state and national levels. We work on your company’s behalf to address key legislative and regulatory issues, promote industry policies and practices, and protect the ability of all marketers to communicate effectively with consumers. Our government affairs team leverages its leadership to underscore the immense economic value that your marketing investment contributes to individuals and society at large. www.ana.net/advocacy > Industry-Wide Connections Our national industry conferences, including the Masters of Marketing, offer the perfect venue for your company to not only network with peers and forge business opportunities, but also discover difference-making ideas. You will have numerous opportunities to connect with thought leaders across the entire marketing ecosystem, including peer marketers, agencies, media companies, associations, consultants, and academicians. www.ana.net/events

www.ana.net 15 ANA Upcoming Events

www.ana.net/calendar

> September 2013 25 | Best Practices for Building Online Communities Webinar 25 | Digital Marketing Committee Meeting | New York, NY 25 | Agency Relations Committee Meeting | New York, NY 26 | Media Leadership, West Coast Chapter Committee Meeting | San Francisco, Calif.

> October 2013 2 | Developing Engaging Content That Performs Webinar 3–6 | 2013 ANA Masters of Marketing Annual Conference | Phoenix, Ariz. 9 | Top Tips to TV Advertising Effectiveness Webinar 10 | Mobile Marketing Committee Meeting | New York, NY 15 | Business-to-Business Committee Meeting | New York, NY 15 | Integrated Marketing Communications Training | New York, NY 15 | Creating a Dream Marketing Plan Training | New York, NY 16 | Social Media, West Coast Chapter Committee Meeting | San Francisco, Calif. 17 | Integrated Marketing Committee Meeting | Chicago, Ill. 22 | ANA Procurement Day Members-Only Conference at BP p.l.c. | Chicago, Ill. 22 | ANA Content Marketing Members-Only Conference at Thomson Reuters | New York, NY 23 | Advertising Financial Management, West Coast Chapter Committee Meeting | Glendale, Calif. 23 | Social Media Committee Meeting | New York, NY 24 | Brand Management Committee Meeting | New York, NY 29 | Sponsorship & Event Marketing Committee Meeting | New York, NY

> November 2013 3–5 | 2013 ANA Multicultural Marketin and DIversity Conference | Los Angeles, Calif. 5 | ThinkLab Training | Chicago, Ill. 6 | Media Leadership Committee Meeting | New York, NY 6 | The Marketer’s Guide To Game Changing Media Strategy Training | Chicago, Ill. 6 | In-House Agency Day Committee Meeting | Oakland, Calif. 7 | ANA Integrated Marketing Members-Only Conference at Vistaprint | Lexington, Mass. 13 | Legal Affairs Committee Meeting | New York, NY 14 | ANA/Effies: Shopper Marketing DayCommitt ee Meeting | Chicago, Ill. 14 | Research & Measurement Committee Meeting | New York, NY 19 | Digital Marketing Committee Meeting | New York, NY 19 | Midwest Digital & Social Committee Meeting | Chicago, Ill. 20 | Production Management Committee Meeting | New York, NY 21 | ANA Agency Relations Members-Only Conference at Microsoft | New York, NY

www.ana.net 16