ANA Innovation Day Members-Only Conference at Home Depot presented by BrightLine Tuesday, September 24, 2013 | Home Depot, Inc. | Atlanta, GA Join the conversation on Twitter by using #ANAmarketers Upload photos and video, and make comments on facebook.com/ANA Table of Contents ANA Innovation Day Members-Only Conference at Home Depot presented by AT&T AdWorks Speaker Bios .................................................................... pg 3 Attendees ........................................................................ pg 5 ANA Member Benefits .....................................................pg 14 ANA Upcoming Events ....................................................pg 16 www.ana.net 2 Speaker Bios ANA Innovation Day Members-Only Conference at Home Depot presented by AT&T AdWorks Robert Aksman is the chief experience designer, and co-founder of BrightLine. He leads the industry in interactive TV advertising experience design and execution – with nearly 500 iTV programs deployed across every major TV platform/operator. Under Robert’s creative leadership, the company has successfully executed these experiences by focusing squarely on what digital TV viewers want to — and will — do with a remote control when presented with the right opportunity to interact with advertorial messaging and content. Successful campaigns include: Unilever, American Express, Kellogg’s, L’Oreal, and the first Hispanic iTV advertising program for a consumer brand. Robert’s unique combination of iTV ad creativity and deep knowledge of digital television platforms has taken the company’s iTV designs to new heights, by harnessing and shaping digital TV technologies in ways not previously thought possible and crafting Rob Aksman partnerships that have changed the way marketers, programmers, and consumers view television. Prior Chief Experience to BrightLine, Robert was director of operations at digital media consultancy Filter Media. His analysis Designer, Co-Founder and commentary on digital television advertising appears regularly in major advertising and media trade BrightLine publications, and he is also a regular speaker at major trade events. Adam Glickman is the head of EVEN™ Hotels, a wellness lifestyle hotel brand and the newest IHG brand in the U.S. In his role, Adam has focused on applying customer needs and insight in designing and building the brand, including development of the brand DNA, identity, marketing strategy, product and service platforms. Adam is responsible for leading the team that is finalizing the EVEN Hotels guest experience, launching the brand, developing its owner offer and preparing for the first hotel openings. Adam has been with IHG for nearly 10 years, and before taking leadership of the EVEN Hotels brand, worked across a spectrum of roles on the global brand team, America’s sales and marketing team, global distribution marketing team, and worldwide reservations team. Recently, Adam served as director of new brands for IHG. In this role, Adam laid the groundwork to bring what would be the EVEN Hotels brand to life, focused on cross-brand wellness Adam Glickman initiatives and helped to lead IHG corporate brand strategy work across multiple internal and agency teams. Head of EVEN™ Hotels Previous IHG experiences include development of web, voice, third party and group reservation tools, billing InterContinental systems, reporting platforms, and hotel training programs. Adam began his career in business development, Hotels Group group services management and operations at The Waldorf Astoria Hotel in New York after graduating with a B.S. degree from the Cornell Hotel School in Ithaca, NY. He also has an M.B.A. from Goizueta Business School at Emory University in Atlanta, GA. Mike Hibbison is vice president of integrated media for The Home Depot. He is responsible for driving and shaping the Company’s media and brand strategies across all channels, including social media initiatives. Mike joined the Company in 2011 as a divisional merchandise manager for online. Previously, Mike spent more than 25 years in merchandising and marketing with Amazon.com and Sears, where he held a variety of senior leadership roles. Mike has a bachelor’s degree in marketing from the University of North Texas. Mike Hibbison Vice President of Integrated Media The Home Depot www.ana.net 3 Speaker Bios ANA Innovation Day Members-Only Conference at Home Depot presented by AT&T AdWorks Robin G. Seward serves as the vice president of brand marketing at Arby’s Restaurant Group, Inc. (ARG), the second largest quick-service sandwich chain in the U.S. with more than 3,400 restaurants system-wide. Prior to joining Arby’s in January 2013, Seward’s experience includes serving as director of brand activation and local marketing at Carrabba’s Italian Grill, director of global product development at Burger King, director of marketing at Philadelphia Magazine, regional advertising manager at Nissan/ Infiniti, and account supervisor for both TBWA/Chiat/Day and DMB&B. As vice president of brand marketing, Seward is responsible for consumer insights, calendar and strategic planning, promotion, advertising, and integrated content. Seward received her bachelor’s degree from the University of Maryland in communications and art history. Seward and her husband, Bill, currently live in Atlanta, Georgia and have two children, Billy and Maddy. Robin G. Seward Vice President, Brand Marketing Arby’s Restaurant Group, Inc. Charles Wilson is the director of marketing, new business development at Dunkin’ Brands. Charles and his team are responsible for development of new consumer products and partnerships for the Dunkin’ Donuts and Baskin-Robbins brands. Prior to this role, Charles was the senior manager of brand marketing innovation, where his team was responsible for Dunkin’ Donuts test product marketing and pipeline management. Charles also worked as a brand marketing manager and market research manager in the Dunkin’ Donuts marketing department. Prior to his work at Dunkin’ Brands, Charles worked for Forrester Research, analyzing consumer markets in the research and consulting departments. Charles holds an M.B.A. with product and brand management specialization and a B.S. in marketing and information systems from Boston College. He lives happily with his wife, Meredith, and son, Cole, in Brookline, MA. Charles Wilson Director of Marketing, New Business Development Dunkin’ Brands www.ana.net 4 Attendees ANA Innovation Day Members-Only Conference at Home Depot presented by AT&T AdWorks David Abbott Ashley Allen Robert Beaham Steve Brown Senior Director - Online Marketing Interactive Marketing Specialist International Sales Programs Manager Director - Guest Satisfaction Home Depot, Inc. InterContinental Hotels Group IBM Corporation InterContinental Hotels Group Kristin Achord Spencer Allen Stacy Bedsole Evan Brownstein Manager - Consumer Marketing Senior Director Global Brand Director Senior Director of Marketing AutoTrader.com, LLC CRM and HD Incentives/Gift Cards InterContinental Hotels Group Checkers Drive-In Home Depot, Inc. Restaurants, Inc. Kate Adams Douwe Bergsma Content Strategist Alan Alvarez Chief Marketing Officer Holly Bryant United Parcel Service, Inc. (UPS) Senior Vice President Georgia-Pacific Corporation Manager - Sponsorships MarketShare Partners Verizon Wireless Inc. Sam Adams Sinem Biber Manager - Customer Insights Clay Amerault Marketing Specialist Heather Bryson Home Depot, Inc. Marketing Manager Chiquita Brands Advertising Associate SunTrust Banks, Inc. International, Inc. SunTrust Banks, Inc. Dawn Adamson Direct Marketing Specialist John Andrews Chris Bigda Tom Budnik Southern LINC District Community Blood Centers Media and Interactive Manager Account Executive LifeSouth Community Blood Coca-Cola North America Georgia Power Company Marta Aebischer Centers, Inc. Director - Marketing Koertni Blackketter Kristi Bullock Newell Rubbermaid Inc. Lauren Axe LifeSouth Community Manager - Product Development Senior Brand Manager Blood Centers, Inc. and Innovation Camille Aig-Imoukhuede Checkers Drive-In Arby’s Restaurant Group Interactive Marketing Intern Restaurants, Inc. Holly Bounds InterContinental Hotels Group General Electric Energy Mike Burch Kelly Backus Vice President Lola Ajayi Senior Manager Social Media Jillian Bowin National Sales and Marketing Marketing Manager Home Depot, Inc. Communications Specialist Speedway Motorsports, Inc. Home Depot, Inc. Georgia Power Company Diana Baldwin Cassaundra Callon Rob Aksman Product Segment Marketing Manager Maureen Brekka Senior Marketing Specialist Chief Experience Designer SunTrust Banks, Inc. Senior Vice President Marketing Chiquita Brands Co-Founder North America International, Inc. BrightLine Kelly Ball Brown-Forman Corporation Content Strategist Jessica Camp Amanda Albertelli United Parcel Service, Inc. (UPS) Sheraun Britton-Parris Broadcast Creative Manager Marketing Manager Vice President - Marketing Home Depot, Inc. Siemens Industry, Inc. Rob Barger SunTrust Banks, Inc. Georgia-Pacific Corporation Leigh Allbritton Melissa Brown Senior Manager CRM Manager - Multicultural Marketing Home Depot, Inc. Home Depot, Inc. www.ana.net 5 Attendees ANA Innovation Day Members-Only Conference at Home Depot presented by AT&T AdWorks Janis Cannon Danna Clary Colby Conner Kara Deason Vice President - Brand Management Communication Specialist Partner Senior Merchandise Marketing Manager InterContinental Hotels Group Georgia Power Company PricewaterhouseCoopers Home Depot, Inc. Vincent Caporusso Joy Clevenger