TV Station HD Camera Flexibility: Ready for ATSC M/H & Hyperlocal

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TV Station HD Camera Flexibility: Ready for ATSC M/H & Hyperlocal THE REPORT 2010 TV Station HD Camera Flexibility: Ready for ATSC M/H & Hyperlocal & 4G? Affordable Investment – Low Operating Costs HD Broadcast Quality – Supports New TV Station Business Model Maximizing Market Opportunities & ROI A Win-Win JVC Broadcast Direct Relationship HD ENG Hyperlocal Handheld HD STUDIO HD ENG Shoulder JVC Professional Products Page 1 of 56 Copyright 2010 All rights reserved Table of Content Page EXECUTIVE OVERVIEW 3 A New Local TV Business Model 3 ATSC M/H & HD ENG 4 And don’t sell your 6MHz OTA space 6 EvaluatinG Hyperlocal TV News? 7 Fast “Go-to-Air” Workflow - HiGh Professional Picture Quality 8 Affordable Investment 8 Invest in HD News facilities – Dominant HDTV screen size 11 HD News Studio Camera – Low OperatinG Costs 12 Metro-centric Competitive StrateGy 12 A New TV Broadcast Business Model – Common Sense EnG. Director 13 ProHD Super-compression at 35 Mbps VBR 14 PreservinG the Ultimate Live HD Delivery Chain 16 WHAT IS ProHD? 17 ProHD On-Board RecordinG Exclusive 18 Professional Flash Memory StoraGe Media 19 Super-fast SxS is now ProHD 20 Cost-effective Memory Card Archive 21 Native File (Fast-to-Air) Acquisition 22 GY-HM790 Solid State Media Camcorder 23 A New Level of HD Camcorder Flexibility 24 TRIPLEX Offset TechnoloGy - Full resolution choice: 720p and 1080i 25 Professional DockinG SxS Memory Card Media Recorder 26 GY-HM100 Solid State Media Camcorder 26 LIBRE Microwave Camera-back System 26 SxS & SDHC -- Interface to any Laptop, any Desktop 27 ProHD is: Local HD Studio Live 28 HIGHER RATINGS -- LOWER INVESTMENT 29 Smart technical choices 29 Live HD Remotes = BAS 2GHz Relocation 30 Easy Microwave = First-to-Air 31 Live HD ENG Backhaul to TV Station 32 Workflow options inside the ENG Van 34 Workflow options inside the TV Station 35 ProHD compatible Non-linear EditinG Systems 36 Remote HD POV applications = ProHD 38 4G, LTE, WiMAX & Fiber IP -- Live Backhaul Options for HD ENG 39 Fiber-wired IP backhaul 43 Microwave, Fiber IP, WiMAX or 4G? 44 Lenses for HD ENG 45 SD lenses on HD Camcorders 46 CASE STUDY -- Top-20 Market -- LIVE HD ENG TRANSITION 48 3D HDTV – Broadcast Primer 52 JVC Broadcast Direct 56 IMPORTANT: This ProHD-2010 Report has been authored by nordahl.tv LLC on behalf of jVC Professional Products Group. Competitive specifications stated herein are believed to be accurate at time of writinG. Readers of this Report are encouraGed to contact other sources includinG other manufacturers to obtain the latest specifications, as well as points of view and analysis other than those presented and concluded in this Report. Trademarks: All company, product and systems names and trademarks found in this Report are the sole property of their respective owners. JVC Professional Products Page 2 of 56 Copyright 2010 All rights reserved EXECUTIVE From Live HD ENG OVERVIEW to ATSC Mobile/Handheld . A New Local TV Business Model? Local, national, and worldwide television news must have the capability to Go live on the air with late-breakinG news, with live pictures from the remote site, and, when appropriate, live interviews between the news anchors and the field talent, and between the field talent and the news subjects. Whether from ENG helicopter, ENG van, handheld or shoulder- carried, instant wired or wireless delivery of news to the TV station with true HD quality on- air is an absolute necessity for local TV news market leadership. Three years aGo, we counted just 30-some TV stations around the US with siGnificant HD local news oriGination (each havinG announced HD news), larGely by convertinG their SD news set to HD, but with very little meaninGful “breakinG news” HD ENG on the air. Then, with perhaps only one TV station in each market doinG HD studio news, there was a substantial competitive edGe in 2007 GoinG to a HD studio news set at the local level, even without HD ENG on-air capability. Now, at NAB-2010, we count hundreds of TV WZVN Ft.Myers, FL (Nielsen DMA Market stations around the US already doinG HD news from #62) HD News Studio is equipped with JVC a new HD news set, many equipped with HD studio GY-HD250U cameras installed with the fully cameras, switchers and support equipment at professional JVC studio camera kit. investment level of millions of dollars per TV station. HD studio news by itself, without live HD ENG, is no longer a major competitive edge in many Top-100 Markets. Live HD ENG is now a competitive necessity. Live HD ENG makes you highly competitive . JVC ProHD is already in over 70 DMA Markets, coverinG more than 80 Million Viewers More and more television breaking news, as well as daily and prime time proGramminG, will be accessed on portable devices with limited resolution, such as mobile In-Car and handheld TVs and on cell phones and PDAs. But TV stations’ primary outlet and revenue generator for some time will remain the millions of home viewers who demand HD quality content to be displayed on their HDTV sets. But recognize the opportunity. JVC Professional Products Page 3 of 56 Copyright 2010 All rights reserved Content remains kinG, but the audience ratinGs victor will be the TV station with the best live news imaGes “first to air” day after day, as we can assume that, in the news business, the TV stations in the same market deliver more or less the same news stories each day. Your presentation to the audience must be better than the competition, in journalistic terms as well as in HD quality terms. HD from a news studio is relatively easy these days . however, cost effective Live HD ENG requires smart decisions, manaGement couraGe and the riGht technoloGy. Differentiate your station from the others, be the first with Live HD ENG news in your market, and do it economically, preferably before the other stations do. Scripps, Raycom Media, Newport Television, and now Nexstar BroadcastinG (listed in order of adoption) are some of the Group Station Owners which have switched to jVC ProHD over the past two years, makinG ProHD camera-recorders the leadinG brand amonGst Group- owned TV Stations, establishinG jVC as the market leader in HD cameras and camcorders for TV news. ATSC Mobile/Handheld . How does it relate to the HD ENG Camcorder? And to your HD Studio Camera? YES, it does. Related to its capability of switchable native acquisition output of either 1080i or 720p, and, of course, by protecting your future financial flexibility and freedom by its attractive acquisition cost. The new ProHD GY-HM790 (and the GY- HM700) camera/camcorder leaves your future options open. Let’s explain. If your TV station is currently transmittinG 1080i HD format over the air, you would most likely want to have HD ENG camcorders with acquisition output of 1080i. And the GY-HM790 will Give you just that. And similarly, you would want to have HD Studio cameras ATSC compressing of 720 progressive outputtinG 1080i over HD-SDI. AGain, the GY-HM790 requires less bits than compressing in the studio confiGuration will provide just that. 1080 interlaced for same perceived average picture quality on home HDTV set. That difference in the ATSC OTA And if your primary HDTV channel is currently 720p, pipe may be around 4Mbps, seriously the unique GY-HM790 and GY-HM700 will supply impeding the ability to add M/H native acquisition output in the 720p format. The services in a 1080i OTA pipe. ProHD camera system Gives you switchable 1080i or 720p ultimate native acquisition flexibility. JVC Professional Products Page 4 of 56 Copyright 2010 All rights reserved This “native flexibility” is a very important feature for every TV station now considering or planning Mobile/Handheld local over-the-air (OTA) broadcasts. The ATSC M/H standard document is A/153. We will not Go into any Great detail in here, but rather just attempt to present a simple overview which will illustrate some basics for TV Stations to consider when makinG early M/H decisions. Three (3) different sizes of M/H video displays are listed here associated with OTA resolution and total required bitrate (with mid-level FEC): Total M/H Bitrate Mobile/Handheld Approx. Avg. Suitable OTA Payload + FEC Display Type Diagonal Size Resolution Approx. Avg. Very small on 416 x 240 30 fps 1.3 Mbps 3” Cell Phone/PDA Base Layer 312 Kbps + FEC 624 x 360 30 fps 2.5 Mbps Small portable TV 8” Enhancement 629 Kbps + FEC Layer 832 x 480 60 fps 6 Mbps In-Car mobile TV 15” Enhancement ~1.5 Mbps + FEC Layer NOTE that, to assure robust ATSC M/H reception to continuously movinG tarGets, the forward error correction (FEC) “tax” is on the averaGe a stunninG 3X the bitrate of the video/audio payload, or the efficiency factor is about 25% in the table above. Minimum proGram efficiency is about 17% while best case efficiency is 34%, accordinG to A/153. Presumably, the primary objective of any TV Station initiatinG M/H is to provide mobile simulcast of their primary HD OTA channel, at any time reachinG a larGe mobile “on-the-go” audience within the DMA market. As the typical 1080i OTA TV Station has less than 3 Mbps of bandwidth available for M/H, such stations may chose to transmit two (2) different 416x240 base layer channels, one of which could be the simulcast. Or it may chose to transmit one (1) 624x360 enhancement layer (which includes the base layer) and have the simulcast beinG presentable with a reasonable resolution on smaller portable TVs, and on cell phones and PDAs extractinG the base layer 416x240 suitable resolution of the simulcast.
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