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Inhalt Zahlen Und Fakten 2021 Hyundai Zahlen und Fakten 2021 HHyundaiZahlenundFakten_2021_V4.inddyundaiZahlenundFakten_2021_V4.indd 1 117.02.20217.02.2021 112:08:342:08:34 Inhalt Zahlen und Fakten 2021 Seite Hyundai mit Rekord ins Jubiläumsjahr 4 und 5 Stärkster Dezember seit 1991 6 und 7 Hyundai auf dem Weg in die Zukunft Hyundai in Deutschland 8 und 9 Zahlen, Daten, Fakten 10 und 11 Zulassungen, Handel, Modelle Alternative Antriebe bei Hyundai 12 Hyundai setzt auf Brennstoffzellenantrieb 13 Submarke IONIQ für reine E-Modelle Sponsoring und Motorsport 14 Partner von Hertha BSC und Eintracht Frankfurt Herausgeber und Ansprechpartner 15 Vollelektrische Tourenwagen-Serie PURE ETCR Hyundai Motor Deutschland GmbH Presse und Öffentlichkeitsarbeit Hyundai in Deutschland und Europa Kaiserleipromenade 5 63067 Offenbach am Main 16 Standorte und Anzahl der Mitarbeiter 17 Zulassungen in Europa www.hyundai-presselounge.de Hyundai weltweit Bernhard Voß 18 Produktion, Forschung & Entwicklung, Design Leiter Presse und Öffentlichkeitsarbeit Telefon (069) 380 767-470 19 Karte der weltweiten Produktionsstandorte [email protected] 20 Hyundai Motor Company trotzt Corona-Krise 21 Hyundai Motor Company Eckdaten Nicole Welscher 22 Partnerschaft mit Urban Air Port® Referentin Unternehmenskommunikation Telefon (069) 380 767-472 23 Meilensteine der Unternehmensgeschichte [email protected] 2 3 HHyundaiZahlenundFakten_2021_V4.inddyundaiZahlenundFakten_2021_V4.indd 2-32-3 117.02.20217.02.2021 12:08:4512:08:45 Mit Rekord ins Jubiläumsjahr Hyundai Deutschland mit stärkstem Dezember seit 1991 Trotz der Einschränkungen durch die Corona-Pandemie hat Hyundai Motor Deutschland auch 2020 seine starke Position auf dem deutschen Markt verteidigt und den Rekord-Marktanteil von 3,6 Prozent des Vorjahres bestätigt. Die Marke bleibt damit der erfolgreichste asiatische Hersteller in Deutschland. verzeichnen konnte, wie im Vergleichszeitraum des Vorjahres. Seit September konnte Hyundai bei den Zulassungen in jedem Monat Im Dezember konnte der Importeur mit einem Marktanteil von 4,1 das Vorjahresergebnis übertreffen. Prozent noch ein echtes Highlight vermelden. In absoluten Zahlen gehörte dieser Monat zu den drei erfolgreichsten Monaten der Alternative Antriebe wie Hyundai KONA Elektro immer inzwischen 30-jährigen Unternehmensgeschichte von Hyundai in erfolgreicher Deutschland: Trotz des Lockdowns verbuchte die Marke Hyundai Zum Erfolg tragen die Modelle mit alternativen Antrieben einen „Die Ergebnisse unterstreichen, dass sich Hyundai auf dem immer höheren Anteil bei. Im Vergleich zum Vorjahr wuchs Hyundai in Deutschland um 150 Prozent bei den Zulassungen von richtigen Weg in die automobile Zukunft befi ndet.“ Hybrid, Plug-in-Hybrid und batterieelektrischen Modellen. Beim Jürgen Keller, Geschäftsführer Hyundai Motor Deutschland Hyundai KONA, dem im Jahr 2020 mit über 31.500 Zulassungen erfolgreichsten Modell, entfallen über 40 Prozent der Zulassungen auf die elektrische Variante. mit über 12.730 Zulassungen so viele Zulassungen wie noch nie in einem Dezember. Insgesamt erreichte Hyundai im Jahr 2020 über 105.000 Zulassungen. Dabei ist bemerkenswert, dass die Marke im zweiten Halbjahr 2020 annähernd die gleichen Zulassungszahlen 5 HHyundaiZahlenundFakten_2021_V4.inddyundaiZahlenundFakten_2021_V4.indd 4-54-5 117.02.20217.02.2021 12:08:4512:08:45 Hyundai auf dem Weg in die Zukunft Modelle, Konzepte, Erfolge Hyundai war 1991 die erste LANTRA, das Spitzenmodell Mit dem SANTA FE, dem Kampf gegen die globale Erwär- koreanische Marke auf dem SONATA sowie das sportliche TUCSON und dem reinrassigen mung bestimmten Gesellschaft deutschen Markt. Im Heimat- S-COUPÉ. Zunächst wahlweise Geländewagen TERRACAN sichern. markt Südkorea hatte die 1967 bestaunt oder belächelt stellte eroberte die Marke den Wachs- gegründete Hyundai Motor Hyundai schnell unter Beweis, tumsmarkt der SUV, der bis Mit dem IONIQ war Hyundai der Company zu diesem Zeitpunkt dass es im Land der Erfi nder des heute ein wichtiger Baustein erste Hersteller, welcher eine Automobils Platz für eine weite- und Ertragsbringer im Modell- Modellreihe speziell für alle teil- re Marke gab. Bereits im zweiten programm ist. und vollelektrisierten Antriebe vollen Vertriebsjahr 1993 konnte entwickelte und anbot. Gleich- das neu formierte Handelsnetz Hyundai erreichte das selbst- zeitig setzte man kontinuierlich mehr als 30.000 Neuzulassun- gesteckte Ziel, bis 2010 zu den auf Wasserstoff als alternativen gen und einen Marktanteil von fünf größten Automobilkonzer- Treibstoff. Auf Basis des erfolg- einem Prozent verbuchen. nen der Welt zu gehören, bereits reichen SUV ix35 stellte Hyundai im Jahr 2007. Die 2000er Jahre bereits 2013 das erste in Serie Nach dem Traumstart folgte waren von einer ständigen Er- produzierte Brennstoffzellen- zunächst eine Konsolidierungs- weiterung der Modellpalette Fahrzeug vor. Dessen Nachfol- bereits große Erfolge gefeiert phase, in der die Strukturen des und einem rasanten Wachstum ger NEXO ist seit 2018 erhältlich. und war schnell zum Markt- Konzerns gestrafft und zahl- weltweit und in Deutschland führer aufgestiegen. Der Sprung reiche neue Modelle entwickelt geprägt. Im Jahr 2021 bring Hyundai mit nach Deutschland war trotzdem wurden. Diese sorgten nach der dem BAYON außerdem ein neu- ambitioniert. Deutsche Herstel- Jahrtausendwende dann für 2011 übersprang Hyundai in es kompaktes Crossover-Modell ler dominierten die Zulassungen kontinuierliches Wachstum. Deutschland erstmals die auf den Markt, welches das und nur wenige Fachleute kann- Marke von 100.000 Zulassun- Angebot im SUV-Segment nach ten die neue Marke mit dem gen. Gleichzeitig bereiteten die unten abrundet. Namen, der übersetzt soviel wie Ingenieure in den rund um den „modernes Zeitalter“ bedeutet. Globus angesiedelten Ent- wicklungszentren den Sprung Die Modellpalette beinhaltete in die nächste Erfolgsphase beim Marktstart anlässlich der vor: Elektrifi zierung und Nach- IAA 1991 den Kleinwagen PONY, haltigkeit sollten die Zukunft der die Mittelklassenlimousine Marke Hyundai in einer vom Marktanteil in Prozent 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 0,1 0,7 1,0 0,9 0,7 0,9 0,5 0,6 0,5 0,6 0,6 0,9 1,1 1,4 1,6 1,5 1,5 1,7 2,4 2,6 2,7 3,3 3,4 3,3 3,4 3,2 3,2 3,3 3,6 3,6 6 7 HHyundaiZahlenundFakten_2021_V4.inddyundaiZahlenundFakten_2021_V4.indd 6-76-7 117.02.20217.02.2021 12:08:4612:08:46 Hyundai in Deutschland Zahlen, Daten, Fakten Hyundai ist in Deutschland traditionell besonders stark im Geschäft mit Privatkunden. Im schwierigen Jahr 2020 konnte der Importeur seine wichtige Rolle in diesem Bereich des Automobilmarktes noch einmal deutlich ausbauen. Der Marktanteil bei den Pkw-Neuzulassungen privaten Zulassungen betrug im Kalenderjahr 2010-2020 2020 4,3 Prozent. Während Corona- bedingt im Gesamtmarkt die privaten Zulassungen ein Minus von 13 Prozent verzeichneten 4,3 % und bei einem Anteil von 37 Privatkundenmarktanteil Prozent landeten, 2020 konnte Hyundai 43,8 % auf einen Anteil der Anteil Privat Privatverkäufe von knapp in der Marke 44 Prozent wachsen. (+6,4 %) 74.360 99.820 101.522 114.878 86.890 105.051 107.228 108.518 100.875 129.508 108.434 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 Eckdaten Hyundai Motor Deutschland Gesamt Neuzulassungen Marktanteil Gründung 1991 Gesellschafter Hyundai Motor Company 2019 129.508 3,59 % (100 %) 2020 105.051 3,6 % Präsident Sukwon Kim Entwicklung -18,9 % +0,01 %-Punkte Geschäftsführer Jürgen Keller Vertrieb Holger Müller Gesamtmarkt 2,9 Mio. (-19,1 % vs. 2019) Marketing & Presse Christina Herzog Flotte und Gebrauchtwagen Tobias Krumnikl Die Top Vier im Flottenmarkt After Sales Karl Hell Organisation und Recht Frank Pohmer Modell Zulassungen Anteil Presse und Öffentlichkeitsarbeit Bernhard Voß KONA 4.322 41 % Mitarbeiter 247 (2020) Stammkapital 8,2* Millionen Euro i30 1.684 16 % Umsatz 2,1* Milliarden Euro (2020) TUCSON 1.638 16 % i10 1.444 14 % *vorläufi ge Zahlen 8 9 HHyundaiZahlenundFakten_2021_V4.inddyundaiZahlenundFakten_2021_V4.indd 8-98-9 117.02.20217.02.2021 12:08:4612:08:46 Hyundai in Deutschland Pkw- und SUV-Modelle Zulassungen, Handel, Modelle SANTA FE i10 i20 i20 N IONIQ 3 % 5 % KONA i10 i30 i30 Fastback i30 Kombi 13 i10% 30 % Zulassungen 2020 nach Modellen 15 % i30 N i30 Fastback N 17 % i30 17 % TUCSON Modellmix i20 Modell 2020 KONATUCSON SANTA FE i10 13.220 i20 18.312 Pkw- und SUV-Modelle mit alternativem Antrieb Hyundai Handel 2019/2020 i30 17.624 2019 2020 IONIQ 4.954 Haupthändler 339 341 KONA 31.557 Filialen 122 127 TUCSON 15.493 Servicebetriebe 63 59 SANTA FE 3.214 IONIQ IONIQ Elektro IONIQ Hybrid Plug-in-Hybrid KONA Elektro TUCSON Hybrid NEXO 11 HHyundaiZahlenundFakten_2021_V4.inddyundaiZahlenundFakten_2021_V4.indd 10-1110-11 117.02.20217.02.2021 12:08:4612:08:46 Alternative Antriebe bei Hyundai Erfolgsfaktor Elektroantriebe Vorreiter bei der Brennstoffzellentechnologie Submarke IONIQ für reine E-Modelle Hyundai bietet schon heute alle Fertigungskapazitäten für was- In den nächsten vier Jahren externe Quellen mit dem 110- bedeutenden alternativen An- serstoffbetriebene Fahrzeuge plant das südkoreanische Unter- bzw. 230-Volt-Wechselstrom triebstechnologien in Serie an. erhöhen. Umgerechnet rund nehmen zunächst drei neue des IONIQ 5 speisen. Neben Elektro- und Hybridfahr- sechs Milliarden Euro werden E-Modelle unter der Submarke zeugen spielt in der Zukunfts- dafür investiert. Als erster Schritt IONIQ einzuführen. Im Sommer Die „Parametric Pixels“ führen Strategie des Konzerns vor
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