SADIE CLAYTON SADIE CLAYTON COLLECTIONS CONCEPT HEADSPACE At the heart of what I do, I am a sculptural designer taking inspiration from the idea of headspace and the concept of time. Two continuous themes throughout my collections which this season I have explored further by embracing the visual representation of my work through the use of holographic technology and lighting to depict the speeds at which we live various moments in our life, frenetic chaos to stillness and peace of mind. My signature bombers have been enhanced in my Spring / Summer 2017 collection by working with new textiles including latex in collaboration with Kim West and new tonal embroidery and embossing techniques. As well as developing on a bomber theme, I have taken these essential properties and also expanded the range to develop into parkas. I always work within the parallel world of Fashion as Art especially in my current Spring / Summer 2017 under the umbrella of Ownership - the progression through our lives of owning and being owned in the same way as a piece of art or clothing can change hands. How at moments in time we are being observed or revered on a plinth or on a wall by many, and other times when we are protected in intimate, private environments. BRAND STRATEGY Sadie Clayton is a luxury sculptural womenswear label launched in September 2014. Targeting strong women who don’t follow trends and are confident to make a fasion statement - Originally from West Yorkshire, Sadie moved to London in order to study Fashion Design in 2010 - Sadie graduated from Kingston University in 2013 and exhibited at Graduate Fashion Week - Sadie has presented 4 collections at London Fashion Week A/W 2015 St Anne’s Soho, S/S 2016 at the Royal Academy of Arts, A/W 2016 at the Café Royal and S/S 2017 at the Royal Academy of Arts FASHION COLLABORATIONS S/S 2017 Nixon – watches, Kat Maconie – shoes, Kim West – latex, House of Flora – hats, Kim Howells - styling A/W 2016 Swarovski – crystals, Nixon – watches, United Nude – shoes, Master tailors WG Childs & Sons – trousers, Rose Robson taxidermist – collar, Francesco Ballestrazzi - hats, Darren Gerrish – photographer S/S 2016 United Nude – shoes, Andrew Logan – jewellery, Charlene Ong. – shoes, Beth Jones – knitwear, Ki Price - photographer ART COLLABORATIONS 2016 – Exhibited at the Artisanal Intelligence exhibition part of AltaRoma 2015 – Demonstrated to an audience of 300 my working process with copper metal as part of the of the Nick Waplington / Alexander McQueen: Working Process exhibition at Tate Britain. 2015 – Lead a workshop to demonstrate how to make jewellery from copper saddles at Tate Modern 2015 - Exhibited as one of the best emerging designers at Fashion Scout 2015 - Sponsored to showcase at Berlin Fashion Week 2015 – Showed retrospective at Gibraltar Fashion Runway 2013 - Won second place innovation award at GFW 2012 - A winner of a print design competition for Eley Kishimoto LIFESTYLE COLLABORATIONS 2016 – Alcantara exhibition and in discussions for long term relationship in 2017 COLLABORATION - SWAROVSKI PRODUCT SPONSORSHIP INTEGRATING SWAROVSKI CRYSTALS INTO AUTUMN / WINTER 2016 SHOW PIECES WHICH WERE PRESENTED AT LONDON FASHION WEEK DURING A THREE HOUR PRESENTATION AT THE CAFÉ ROYAL AND THEN USED AS THE SHOWROOM AND WINDOW DISPLAY IN PARIS IMAGES USED BY VOGUE.COM COLLABORATION - NIXON ONGOING RELATIONSHIP WITH NIXON A/W 2016 & S/S 2017 4 NIXON WATCHES CREATED NIXON WATCH FACE INTEGRATED INTO PRINT DESIGN FOR DRESSES AND EMBROIDERY DESIGNS A / W 2016 VIDEO USED BY NIXON WEBSITE AND SOCIAL MEDIA NJAL + ALCANTARA ® CHOSEN AS ONE OF ONLY 10 DESIGNERS WORLD WIDE TO CREATE A SHOWPIECE AT AN EXHIBITION IN JULY AT THE PROTEIN GALLERY IN SHOREDITCH, LONDON PRESS.