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Presentation for: Management Services for City of Bloomington Venues ABOUT VENUWORKS

Since 1996 it has been our mission….

To maximize the presentation and revenue of events at our client’s venues for the cultural, recreational, educational and economic benefit of the communities we serve. …..it’s all about the events! COMPANY BACKGROUND: Arenas We Serve s Ice Arenas

TOYOTA UNITED WIRELESS HOFHEINZ HARTMAN TOYOTA CENTER ARENA DODGE PAVILION ARENA ARENA KENNEWICK CITY, KS HOUSTON, TX WICHITA, KS KENNEWICK , WA , WA

SWIFTEL SANFORD HARA ALERUS CEDAR RAPIDS CENTER CENTER ARENA CENTER ICE ARENA BROOKINGS, SD BEMIDJI, MN DAYTON, OH GRAND CEDAR RAPIDS, IA FORKS, ND COMPANY BACKGROUND: Theatres We Serves

STEPHENS TOPEKA PERFORMING HOYT SHERMAN CULLEN PERFORMANCE AUDITORIUM ARTS CENTER PLACE HALL AMES, IA TOPEKA, KS DES MOINES, IA HOUSTON, TX

AMES BRIDGE VIEW RACINE CIVIC CENTRE - BURLINGTON MEMORIAL CENTER CENTER MEMORIAL HALL AUDITORIUM BURNSVILLE OTTUMWA, IA RACINE, WI BURLINGTON, IA , MN COMPANY BACKGROUND: Comparable Arenass

These two VenuWorks managed arenas are close to Bloomington, offering significant block booking and networking opportunities for programming the US Cellular Coliseum.

US CELLULAR CENTER 9,000 seats 11,000 seats CEDAR RAPIDS, IA EVANSVILLE, IN COMPANY BACKGROUND: VenuWorks manages over 50 venues in 12 states throughout the country. ADVANTAGES: VenuWorks Headquarters in Midwest We are Midwest Based! •We are easily accessible to community leaders •Independent ownership gives us total flexibility in working with clients. •We can bring in staff support for immediate transition •Immediate support response when issues arise •Understanding of the community and the market •No conflicts of interest – no venues competing with Bloomington/Normal market •Easy routing of events from our arenas in Iowa and •Ready to start April 1 – our last transition included three venues and started the day after we signed the contract, with no service interruptions! OUR APPROACH

FINANCE & SALES, MARKETING & OPERATIONS PROGRAMMING FOOD & BEVERAGE ADMINISTRATION TICKETING

Negotiate & Procure Procedures & Manuals Event Research and Sponsorship Sales QualityAssurance General Liability Insurance Brokering Support Safety & Emergency Buy local Risk Management Plans Event Contract Media Buying Initiatives Negotiations Value pricing for maximum Customer Service Group Ticket Sales revenue Personnel Manuals & Program Routine Trips to NYC, LA Policies and Nashville Event Marketing Plans Minimize loss and Box Office Policies spoilage Payroll Processing and Promoter Relations Public Relations Benefits Maintenance OperationalAudits Increase efficiency Event Lead Generator Digital & Social Media Annual Operating Budgets Staff Training Marketing Branded items to boost Event Routing per caps Legal Support Corporate Support Ticketmaster Partnership Online Reporting Conduct on-going training Internal Controls Database PRIME TENANTS

• Kennewick, WA • Grand Forks, ND • Americans – Western Hockey League (WHL) • University of North Dakota Football • Fever – Indoor Football League (IFL) • Dodge City, KS • Outlaws – North Pacific Hockey League (NPHL) • Dodge City Law – Champions Indoor Football (CIF) • Cedar Rapids, IA • Evansville, IN • Titans - Indoor Football League (IFL) • University of Men’s and • Rampage – Premiere Arena Soccer League (PASL) Women’s • RoughRiders – United States Hockey League (USHL) • New Team for Southern Professional Hockey League • Bemidji, MN • Houston, TX • Bemidji State University Hockey • University of Houston Football, Basketball, and Softball CONCERT PROGRAMMING: RECENT ARENA SHOWS

 Jeff Dunham  Jim Gaffigan  Kenny Chesney  Aerosmith  Motley Crue  Boston  Ron White  Willie Nelson  Def Leppard  Rascal Flatts  Dierks Bentley  Little Big Town  Barry Manilow  Brantley Gilbert  ZZ Top  Disturbed/Rob Zombie  Jason Aldean  Five Finger Death Punch  Toby Mac  Luke Bryan PROGRMAMING FAMILY SHOWS AND ATTRACTIONS: RECENT SHOWS

Blue Man Group Magic School Bus Ringling Bros and Barnum & Bailey Circus Sesame Street Live Disney On Ice Monster Jam WWE Harlem Globetrotters Peppa Pig Live World’s Toughest Rodeo The Wild Kratts Live COMMUNITY PROGRAMMING – Collaborating with community organizations • Junior hockey programs • Hockey and Curling leagues • Learn to Skate • Figure Skating • Open Skating • Special promotions and new events like these: • The Festival of Trees, presented annually at the RiverCenter and Adler Theatre by Quad Cities Arts, funds programming grants to performing arts organizations throughout the community, enabling them to use the Adler Theatre. • The Arena Challenge, presented by the Ford Center in Evansville, IN, is an obstacle course run that takes people all over the arena. TICKETMASTER Benefits Made Possible by VenuWorks

VenuWorks National Contract with Live Nation – Ticketmaster • Bloomington will have its own Licensed User Agreement with TM • TM will provide all hardware, equipment and software free of charge • Total access to TM’s digital marketing support • City will receive 40% of all customer service charges • Ability to set variable service fees to fit the occasion and price of the ticket • Dynamic pricing • Ability to add promoter bump TICKETMASTER Digital Marketing Partnership

Connecting with fans through broad digital marketing COI’s: Contractually Obligated Incomes

• Naming rights • Display advertising • Marquees • Pour Rights • Event Sponsorships COI’s: Contractually Obligated Incomes Some of Our Naming Rights Partners

• Toyota Center, Kennewick, WA • Alerus Center, Grand Forks, ND • Sanford Center, Bemidji, MN • Swiftel Center, Brookings, SD • Ames Center, Burnsville, MN • US Cellular Center, Cedar Rapids, IA • Ford Center, Evansville, IN • McGrath Amphitheater, Cedar Rapids, IA • Toyota Arena, Kennewick, WA FOOD & BEVERAGE: Transition • Investment in concession stand equipment • VenuWorks F&B Team will work to insure seamless transition. • Secure permits and liquor license • Make detailed equipment plans • Staff assessment and hiring as needed • Meet with clients – honor all existing F/B contracts and commitments • Transition team onsite to insure all service, equipment, support and logistical needs are met during transition • VenuWorks hiring and service compliance training PROPOSAL: Management of US Cellular Coliseum and Pepsi Ice Center • Contract Term of Five Years – Ready to start April 1st! • “Safe Harbor” termination option at the end of third year • Renewal option for five more years • To Be Provided by VenuWorks: • Maximum programming for maximum revenues • Interest free loan for Food/Beverage equipment with five year amortization (unamortized balance payable upon early termination • Concessions operation yielding profit of 40% of gross standard F/B sales • Ticketing contract yielding the City • 40% of all revenues from customer service charges • Free ticketing hardware and software • COI Revenues exceeding previous amounts, including Naming Rights • Total Transparency in Administration, Accounting and Operations • Responsibly managed operating expenses PROPOSAL: Management of US Cellular Coliseum and Pepsi Ice Center • Revenues/Expenses • All operating revenues and expenses accrue to the Venues • Requested Fee Structure • Base Fee of $9500 per month ($114,000 annually), increasing annually with CPI • Food/Beverage Commission equal to 5% of gross F/B sales monthly • Sales commission equal to 5% of COI sales secured by VenuWorks • Total annual commissions not to exceed base fee • Disincentive – Commission Fees at Risk • VenuWorks‘ commissions will be subject to the Venues achieving the annual budgetary goals mutually established by City and VW for each year. • VenuWorks will refund to the City its F/B and sales commissions to offset any financial shortfalls, up to 100% of the commissions earned in that year. THANK YOU Transparency – Accountability – Proven Success Regional Booking Strength – Equipment Investment Performance Based Fees – Midwest Base Ready to go to work April 1 ! We appreciate your consideration and look forward to the opportunity to work for you.