ITU/NBTC Conference on Digital Broadcasting NBTC Works Done on Digital Radio 12 December 2017, Bangkok, Thailand
ITU/NBTC Conference on Digital Broadcasting NBTC works done on Digital Radio 12 December 2017, Bangkok, Thailand Ms Orasri Srisasa Division Director of Digital Broadcasting Bureau Office of NBTC,Thailand 1 Contents Radio Broadcasting Services in Thailand National Digital Broadcasting Plan History of Digital Radio Trial in Thailand Digital Radio Broadcasting Projects DAB+ trial and way forward in Thailand 2 Radio Broadcasting in Thailand: Radio Consumption Radio Reach by Population : BKK and Vicinity 11.242 M 10.969 M 10.865 M 10.474 M 10.14 M 10.004 M 4.5% Jan 17Jan-60Feb 17 Feb-60Apr 17 Mar-60Mar 17 Apr-60May 17 May-60Jul 17 Jun-60 Listening Radio behavior by Device and Location Annual advertising Revenues (Baht): : BKK and Vicinity 401,536,000 379,218,000 Other 346,209,000 368,123,000 2% 323,822,000 324,195,000 Smart Office phone 8% 25% PC Radio By 1% By At Reciever Device Incar Location home 74% 33% 57% Jan-60Jan 17 Feb-60Feb 17 Apr 17 Mar-60Mar 17 Apr-60May 17 May-60Jul 17 Jun-60 Source: Nielsen 3 Radio Broadcasting in Thailand: Media Advertising Expense Spending Media 2015 2016 %Change Terrestial 78,457 67,492 ‐14% Cable/Satellite TV 6,055 3,495 ‐42% Radio 5,675 5,262 ‐7% Newspaper 12,323 9,843 ‐20% Magazine 4,268 2,929 ‐31% Cinema 5,133 5,445 6% Outdoor 4,190 5,665 35% Transit 4,486 5,311 18% In store 645 700 9% Internet 1,058 1,731 64% Unit: Million Baht Source: Nielsen Source: Nielsen 4 Radio Broadcasting Landscapes in Thailand : Incumbent Radio Broadcasters Trial Broadcaster Radio Broadcasters Main Broadcasters Trial Broadcasters 506** (525) 4008*(5,669) Business Public Community AM 193 FM 313 3102* 705* 191* * *Extended right to use radio frequency for 5 years * Currently on‐Air: as of Oct 2017 Current Thai National Frequency Plan .
[Show full text]