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Measuring Attitudes and Perceptions in Quantitative Surveys Portland State University PDXScholar Civil and Environmental Engineering Faculty Publications and Presentations Civil and Environmental Engineering 2017 Workshop Synthesis: Measuring Attitudes and Perceptions in Quantitative Surveys Kelly Clifton Portland State University, [email protected] Juan Antonio Carrasco Univerdad de Concepción Follow this and additional works at: https://pdxscholar.library.pdx.edu/cengin_fac Part of the Environmental Engineering Commons, Quantitative Psychology Commons, and the Social Psychology Commons Let us know how access to this document benefits ou.y Citation Details Clifton, K and Carrasco, JA (2018). Workshop Synthesis: Measuring Attitudes and Perceptions in Quantitative Surveys. Transportation Research Procedia. 32, p. 495-500. This Article is brought to you for free and open access. It has been accepted for inclusion in Civil and Environmental Engineering Faculty Publications and Presentations by an authorized administrator of PDXScholar. Please contact us if we can make this document more accessible: [email protected]. Available online at www.sciencedirect.com Available online at www.sciencedirect.com ScienceDirect ScienceDirect AvailableTransportation online Research at www.sciencedirect.com Procedia 00 (2018) 000–000 Transportation Research Procedia 00 (2018) 000–000 www.elsevier.com/locate/procedia ScienceDirect www.elsevier.com/locate/procedia Transportation Research Procedia 32 (2018) 495–500 www.elsevier.com/locate/procedia International Steering Committee for Transport Survey Conferences International Steering Committee for Transport Survey Conferences Workshop Synthesis: Measuring attitudes and perceptions in Workshop Synthesisquantitative: Measuring surveysattitudes and perceptions in quantitative surveys Kelly Cliftona* and Juan Antonio Carrascob Kelly Cliftona* and Juan Antonio Carrascob aPortland State University, Department of Civil and Environmental Engineering, Portland, OR 97201 USA b DepartmentaPortland of Civil State Engineering, University, DepartmentUniverdad de of Concepción,Civil and Environmental Edmundo Larenas Engineering, 219, PO Portland, Box 160 OR-C, Concepción,97201 USA Chile bDepartment of Civil Engineering, Univerdad de Concepción, Edmundo Larenas 219, PO Box 160-C, Concepción, Chile Abstract Abstract This workshop engaged participants in discussion about issues in incorporating qualitative information, namely attitudes, Thisperceptions, workshop and engagedother psychological participants-social in discussion factors into about transport issues research in incorporating and analysis. qualitative There are information, many challenges namely to collectingattitudes, perceptions,this information and otherfrom psychologicalrespondents. This-social synthesis factors intosummarizes transport theresearch workshop and analysis.presentations There and are discussionmany challenges where toparticipants collecting thisidentified information the various from types respondents. of information This desired,synthesis reviewed summarizes the current the workshop challenges presentations in conducting and this discussion type of data where collecti participantson, made identifiedrecommen thedations various for typespractice, of information and outlined desired, an agenda reviewed for future the current research. challenges in conducting this type of data collection, made recommen dations for practice, and outlined an agenda for future research. © 2018 The Authors. Published by Elsevier Ltd. This is an open access article under the CC BY-NC-ND license © 2018 The Authors. Published by Elsevier Ltd. (http://creativecommons.org/licenses/by-nc-nd/3.0/) This© 201 is8 an The open Authors. access Published article under by Elsevierthe CC BY-NC-ND Ltd. This is licensean open ( http://creativecommons.org/licenses/by-nc-nd/3.0/access article under the CC BY-NC-ND license ) Peer-review(Peerhttp://creativecommons.org/licenses/by-review under responsibility of the International-nc-nd/3.0/) Steering Committee for TransportTransport SurveySurvey ConferencesConferences (ISCTSC).(ISCTSC) Peer -review under responsibility of the International Steering Committee for Transport Survey Conferences (ISCTSC) Keywords: qualitative data; attitudes; perceptions; psychological-social factors. Keywords: qualitative data; attitudes; perceptions; psychological-social factors. 1. Introduction 1. Introduction As theories from psychology, such as the theory of reasoned action and the theory of planned behavior (Ajzen 1991, FishbeinAs theories 1967, from Fishbein psychology and Ajzen, such 1975) as the, have theory become of reasoned more prevalent action and in thetravel theory behavior of planned research, behavior there (Ajzenis increasing 1991, interestFishbein in 1967, assessing Fishbein traveler and Ajzenattitudes 1975) and, haveperceptions become in more qualitative prevalent and in quantitativetravel behavior applications. research, thereThese is qualitativeincreasing dimensionsinterest in assessing have been traveler useful attitudes in explaining and perceptions people’s travel in qualitative choices, andpredicting quantitative their applications.response to interventions, These qualitative and understandingdimensions have the been behavioral useful processin explaining of transport people’s decision travel-making choices, (Clifton predicting and theirHandy response 2003, Kitamura to interventions, et al. 1997). and Drawingunderstanding on the the increasing behavioral experience process of usingtransport these decision dimensions-making in (Cliftontravel behavior and Handy and 2003, the knowledgeKitamura et from al. 1997). other Drawing on the increasing experience using these dimensions in travel behavior and the knowledge from other * Corresponding author. Tel.: +1-503-725-2871 * CorrespondingE-mail address: author. [email protected] Tel.: +1-503 -725-2871 E-mail address: [email protected] 2352-1465 © 2018 The Authors. Published by Elsevier Ltd. This is an open access article under the CC BY-NC-ND license 2352(http://creativecommons.org/licenses/by-1465 © 2018 The Authors. Published-nc -bynd/3.0/ Elsevier) Ltd. This is an open access article under the CC BY - NC - ND license (Peerhttp://creativecommons.org/licenses/by-review under responsibility of the International-nc-nd/3.0/) Steering Committee for Transport Survey Conferences (ISCTSC) Peer-review under responsibility of the International Steering Committee for Transport Survey Conferences (ISCTSC) 2352-1465 2018 The Authors. Published by Elsevier Ltd. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/3.0/) Peer-review under responsibility of the International Steering Committee for Transport Survey Conferences (ISCTSC). 10.1016/j.trpro.2018.10.040 10.1016/j.trpro.2018.10.040 2352-1465 496 Kelly Clifton et al. / Transportation Research Procedia 32 (2018) 495–500 2 Clifton and Carrasco/ Transportation Research Procedia 00 (2018) 000–000 Clifton and Carrasco/ Transportation Research Procedia 00 (2018) 000–000 3 disciplines, this workshop presented an in-depth discussion about the opportunities and challenges posed by the capture 2.2. Context themes and measurement of attitudes and perceptions. It built on the themes and discussions of previous conferences that explored similar questions, particularly the workshop from the 10th International Survey Conference in Leura, The lively workshop discussions brought out many contextual issues in measuring attitudes and other constructs. Australia, (see “Workshop Synthesis: Measuring attitudes; quantitative and qualitative methods” by Carrasco and The first of these - the temporal context - was raised in the workshop paper by Maguire and El-Geneidy (2017), where Lucas 2015). they explored key differences in respondent satisfaction when they were asked about the typical trip or a specific trip The topics covered in this workshop come from a realization in the field that social-psychological factors, such as (e.g. the last trip). This also raises the question about the relationship between when questions are asked – while the attitudes, are an important component to understanding behavior. This awareness has come about as the trip is taking place or soon thereafter versus a recall question – and the responses. We know very little about the conceptualization of transport has evolved from a physical system to one that is human oriented (Jones 2014). With stability of attitudes over time and this matters in both the design and implementation of surveys and how these data this progress, there has been an increasing awareness of theories and methods from other disciplines and an embrace are intended to be used to explain behavior. of qualitative approaches. These “discoveries” have been impelled by the dissatisfaction with the somewhat ad-hoc The social context is complex and has multiple levels. First, there is the issue of social norms and cultural aspects theoretical approach and limits of current modeling to explain and predict behavior. The technological advances that that are reflective of a community. There is rarely an attempt to capture these group-level attributes. To the extent that have ushered in the era of big data have provided more detailed information about where, when, and how people are they are considered, the concern is about the limitations of transferring model results that have been estimated from a travelling but information about why they make these choices has not advanced at the same pace. Further, the specific place (and
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