Comments on Draft Vertical Merger Guidelines- February 2020
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Market Definition and the Merger Guidelines
ISSN 1936-5349 (print) ISSN 1936-5357 (online) HARVARD JOHN M. OLIN CENTER FOR LAW, ECONOMICS, AND BUSINESS MARKET DEFINITION AND THE MERGER GUIDELINES Louis Kaplow Discussion Paper No. 695 05/2011 Harvard Law School Cambridge, MA 02138 This paper can be downloaded without charge from: The Harvard John M. Olin Discussion Paper Series: http://www.law.harvard.edu/programs/olin_center/ The Social Science Research Network Electronic Paper Collection: http://ssrn.com/ JEL Classes: D42, K21, L40 Market Definition and the Merger Guidelines Louis Kaplow* Abstract The recently issued revision of the U.S. Horizontal Merger Guidelines, like its predecessors and mirrored by similar guidelines throughout the world, devotes substantial attention to the market definition process and the implications of market shares in the market that is selected. Nevertheless, some controversy concerning the revised Guidelines questions their increased openness toward more direct, economically based methods of predicting the competitive effects of mergers. This article suggests that, as a matter of economic logic, the Guidelines revision can only be criticized for its timidity. Indeed, economic principles unambiguously favor elimination of the market definition process altogether. Accordingly, the 2010 revision is best viewed as a moderate, incremental, pragmatic step toward rationality, its caution being plausible only because of legal systems’ resistance to sharp change. Forthcoming, Review of Industrial Organization *Harvard University and National Bureau of Economic Research. I am grateful to the John M. Olin Center for Law, Economics, and Business at Harvard University for financial support. This article draws on Kaplow (2010, 2011). Market Definition and the Merger Guidelines Louis Kaplow © Louis Kaplow. -
Hearing on Oligopoly Markets
Unclassified DAF/COMP/WD(2015)45 Organisation de Cooperation et de Developpement Economiques Organisation for Economic Co-operation and Development 12-Jun-2015 English - Or. English DIRECTORATE FOR FINANCIAL AND ENTERPRISE AFFAIRS COMPETITION COMMITTEE HEARING ON OLIGOPOLY MARKETS -- Note by the United States -- 16-18 June 2015 This document reproduces a written contribution from the United States submitted for Item 5 of the 123rd meeting oft he OECD Competition Committee on 16-1 8 June 2015. More documents related to this discussion can be found at www.oecdorg/dajlcompetitionloligopoly-markets.htm. JT03378438 Complete document available on OLIS in its original format This document and any map included herein are with out prejudice to the status ofor sovereignty over any territory, to the delimitation of international frontiers and boundaries and to the name ofan y territory, city or area DAF/COMP/WD(2015)45 UNITED STATES 1. Following on our submissions to previous OECD roundtables on oligopolies, notably the 1999 submission of the U.S. Department of Justice and the U.S. Federal Trade Commission on Oligopoly (describing the theoretical and economic underpinnings of U.S. enforcement policy with regard to oligopolistic behavior),1 and the 2007 U.S. submission on facilitating practices in oligopolies,2 this submission focuses on certain approaches taken by the Federal Trade Commission ("FTC") and the U.S. Department of Justice Antitrust Division ("DOJ'') (together, "the Agencies") to prevent the accumulation of unwarranted market power and address oligopoly issues. 2. Pursuant to U.S. competition policy, the Agencies can address the welfare-reducing effects of oligopoly behavior through enforcement as well as other means. -
Mergers and Acquisitions
Mergers and Acquisitions Antitrust Eric E. Johnson ericejohnson.com Konomark Most rights sharable Kinds of mergers • Horizontal mergers • Vertical mergers • Conglomerate mergers 1 Potential benefits of mergers • All kinds of efficiencies • Economies of scale • Preserving firms that would fail • The list is endless ... Potential problems with mergers • Unilateral effects – market/monopoly power of the merged firm • Oligopoly effects – concentration of a market that can cause prices to increase, either through: • purely self-interested/independent decision- making of firms, or • oligopolistic coordination (e.g., legal “conscious parallelism”) • According to research, five significant firms in a market tends to be enough to prevent oligopolistic coordination 2 Potential problems with mergers • Unilateral effects – market/monopoly power of the merged firm • Oligopoly effects – concentration of a market that can cause prices to increase, either through: • purely self-interested/independent decision- making of firms, or • oligopolisticis a coordinationmagic number (e.g., legal ... 5“conscious parallelism”) • According to research, five significant firms in a market tends to be enough to prevent oligopolistic coordination Applicable law • Mergers and acquisitions can be challenged under Sherman Act 1 or 2, or FTC Act 5, but generally they are challenged under the Clayton Act 7. • Clayton Act 7 allows the blocking of mergers and acquisitions where “the effect of such ... may be to substantially lessen competition, or tend to create a monopoly.” 3 Hart-Scott-Rodino Act 15 USC 18a Pre-merger filing with DOJ/FTC is required where: • the stock acquisition value exceeds $50M and the acquirer and target have assets or annual sales in excess of $10M for one and $100M for the other (either way), OR • the stock acquisition value exceeds $200M Amounts are in 2004 dollars. -
The United States Has a Market Concentration Problem Reviewing Concentration Estimates in Antitrust Markets, 2000-Present
THE UNITED STATES HAS A MARKET CONCENTRATION PROBLEM REVIEWING CONCENTRATION ESTIMATES IN ANTITRUST MARKETS, 2000-PRESENT ISSUE BRIEF BY ADIL ABDELA AND MARSHALL STEINBAUM1 | SEPTEMBER 2018 Since the 1970s, America’s antitrust policy regime has been weakening and market power has been on the rise. High market concentration—in which few firms compete in a given market—is one indicator of market power. From 1985 to 2017, the number of mergers completed annually rose from 2,308 to 15,361 (IMAA 2017). Recently, policymakers, academics, and journalists have questioned whether the ongoing merger wave, and lax antitrust enforcement more generally, is indeed contributing to rising concentration, and in turn, whether concentration really portends a market power crisis in the economy. In this issue brief, we review the estimates of market concentration that have been conducted in a number of industries since 2000 as part of merger retrospectives and other empirical investigations. The result of that survey is clear: market concentration in the U.S. economy is high, according to the thresholds adopted by the antitrust agencies themselves in the Horizontal Merger Guidelines. By way of background, recent studies of industry concentration conclude that it is both high and rising over time. For example, Grullon, Larkin, and Michaely conclude that concentration increased in 75% of industries from 1997 to 2012. In response to these and similar studies, the antitrust enforcement agencies recently declared that their findings are not relevant to the question of whether market concentration has increased because they study industrial sectors, not antitrust markets. Specifically, they wrote, “The U.S. -
Guidelines for Merger Analysis
Guidelines for Merger Analysis Adopted by the Competition and Consumer Protection Commission on 31 October 2014 Merger Guidelines_CCPC TABLE OF CONTENTS 1. Elements of Merger Review ............................................................. 1 Introduction .......................................................................................... 1 Substantial Lessening of Competition ........................................................ 1 The Counterfactual ................................................................................. 3 Actual and Potential Competition .............................................................. 3 Market Definition .................................................................................... 4 Evidence ............................................................................................... 4 2. Market Definition ........................................................................... 6 Introduction .......................................................................................... 6 Product Market Definition ........................................................................ 7 Demand-side Substitution ....................................................................... 7 Supply-side Substitution ......................................................................... 9 Geographic Market Definition .................................................................. 10 3. Market Concentration .................................................................... 12 -
Comment on Proposed Horizontal Merger Guidelines of the Federal Trade Commission and the Department of Justice
HMG Revision Project–Comment Project No. P092900 Comment On Proposed Horizontal Merger Guidelines of the Federal Trade Commission and the Department of Justice John E. Kwoka, jr.* Neal F. Finnegan Distinguished Professor of Economics Northeastern University June 2010 * My CV is available at www.ios.neu.edu/j.kwoka/ INTRODUCTION The Proposed Horizontal Merger Guidelines (HMG) released by the Federal Trade Commission and the Department of Justice on April 20, 2010, are a welcome and useful updating of the Horizontal Merger Guidelines. The purpose of my comment at this time is to offer a proposal to enhance the effectiveness of these new Guidelines. Specifically, I would propose that any merger investigation henceforth should be accompanied by the requirement that the parties continue to provide data and information sufficient for the reviewing agency to evaluate its implementation of the Guidelines after the conclusion of any investigation raising significant competitive concerns. MOTIVATION Many areas of public policy are routinely subject to ex post evaluations. Such evaluations aid in understanding the effects of policy, and they also contribute to incremental improvements in policy over time. Antitrust policy is notable among important public policies in that it has not benefitted from systematic review of its effects. To be sure, there exist studies of individual mergers, but data, methodology, and certainly conclusions differ widely. The result is a lack of consistency and persuasiveness, which has in turn handicapped efforts at improving methods of analysis, enforcement techniques, and remedies. For these reasons many observers have long urged greater attention to evaluations of agency actions with respect to mergers.1 This dearth of ex post evaluations of antitrust policy contrasts sharply with another area of public policy toward industry, namely, economic regulation. -
A Critique of the Herfindahl-Hirschman Index's Use
Pace Law Review Volume 34 Issue 2 Spring 2014 Article 8 April 2014 When Bigger Is Better: A Critique of the Herfindahl-Hirschman Index’s Use to Evaluate Mergers in Network Industries Toby Roberts Follow this and additional works at: https://digitalcommons.pace.edu/plr Part of the Antitrust and Trade Regulation Commons, and the Business Organizations Law Commons Recommended Citation Toby Roberts, When Bigger Is Better: A Critique of the Herfindahl-Hirschman Index’s Use to Evaluate Mergers in Network Industries, 34 Pace L. Rev. 894 (2014) Available at: https://digitalcommons.pace.edu/plr/vol34/iss2/8 This Article is brought to you for free and open access by the School of Law at DigitalCommons@Pace. It has been accepted for inclusion in Pace Law Review by an authorized administrator of DigitalCommons@Pace. For more information, please contact [email protected]. When Bigger Is Better: A Critique of the Herfindahl-Hirschman Index’s Use to Evaluate Mergers in Network Industries Toby Roberts* I. Introduction The Herfindahl-Hirschman Index (“HHI”) operates under a very simple premise: industry behavior strongly correlates with industry structure; the larger a firm is within its industry, the more likely it is to engage in supracompetitive pricing or other anticompetitive conduct.1 For more than 30 years, antitrust regulators have used the index to gauge whether prospective mergers would produce a firm of such magnitude that it would adversely impact societal welfare. When an HHI analysis of an impending merger suggests that a potentially harmful increase in concentration will result, the companies involved must demonstrate that the merger has other characteristics that mitigate its impact on prices in order to gain regulatory approval.2 * Staff attorney at the California Court of Appeal and former law clerk at the United States District Court for the Central District of California and the United States Court of Appeals for the Ninth Circuit. -
A Structured Outline for the Analysis of Horizontal Agreements
A STRUCTURED OUTLINE FOR THE ANALYSIS OF HORIZONTAL AGREEMENTS by Thomas B. Leary* The antitrust principles applied to “horizontal” arrangements are difficult to summarize. The principles have evolved over an extended period of time and have been shaped by decisions that are often hard to reconcile. I do not claim that the structure outlined below is the only way to read cases or frame issues, but it is one that I believe is consistent with the most recent precedent and learning. I. Introduction An agreement between actual or potential competitors to restrain their rivalry in some respect is commonly called a “horizontal restraint.” This kind of agreement should be distinguished from so-called “vertical” restraints that govern the interface between supplier and customers (who may also be competitors in another capacity). The distinction is fundamental because horizontal and vertical restraints are analyzed in different ways.1 The most significant difference is that horizontal restraints are more likely to be deemed illegal per se and vertical restraints are more likely to be subject to the “rule of reason.” * Commissioner, Federal Trade Commission. This revision of a paper first presented a year ago has been prepared for distribution at The Conference Board 2004 Antitrust Conference (Mar. 3-4, 2004). I have benefitted from discussions with FTC Chairman Timothy Muris, General Counsel William Kovacic, and attorney advisors Thomas Klotz, Lisa Kopchik and Holly Vedova in the preparation of this outline, but it does not necessarily reflect their views or the views of anyone else in the Commission. 1 See, e.g., discussion in ABA SECTION OF ANTITRUST LAW, ANTITRUST LAW DEVELOPMENTS 79-82 (5th ed. -
Antitrust Guidelines for Collaborations Among Competitors
Antitrust Guidelines for Collaborations Among Competitors Issued by the Federal Trade Commission and the U.S. Department of Justice April 2000 ANTITRUST GUIDELINES FOR COLLABORATIONS AMONG COMPETITORS TABLE OF CONTENTS PREAMBLE ................................................................................................................................ 1 SECTION 1: PURPOSE, DEFINITIONS, AND OVERVIEW ............................................... 2 1.1 Purpose and Definitions .................................................................................................... 2 1.2 Overview of Analytical Framework ................................................................................ 3 1.3 Competitor Collaborations Distinguished from Mergers .............................................. 5 SECTION 2: GENERAL PRINCIPLES FOR EVALUATING AGREEMENTS AMONG COMPETITORS .................................................................................. 6 2.1 Potential Procompetitive Benefits .................................................................................. 6 2.2 Potential Anticompetitive Harms .................................................................................... 6 2.3 Analysis of the Overall Collaboration and the Agreements of Which It Consists ......................................................................................................... 7 2.4 Competitive Effects Are Assessed as of the Time of Possible Harm to Competition .................................................................................. -
Vertical Merger Guidelines
Vertical Merger Guidelines U.S. Department of Justice & The Federal Trade Commission June 30, 2020 Table of Contents 1 Overview...................................................................................................................................... 1 2 Evidence of Adverse Competitive Efects................................................................................ 3 3 Market Defnition, Related Products, Market Shares, and Concentration......................... 3 4 Unilateral Efects ....................................................................................................................... 4 4.a Foreclosure and Raising Rivals’ Costs ........................................................................... 4 4.b Access to Competitively Sensitive Information.............................................................. 10 5 Coordinated Efects ................................................................................................................... 10 6 Procompetitive Efects ............................................................................................................. 11 U.S. DEPARTMENT OF JUSTICE AND THE FEDERAL TRADE COMMISSION VERTICAL MERGER GUIDELINES 1. OVERVIEW These Vertical Merger Guidelines outline the principal analytical techniques, practices, and enforcement policies of the Department of Justice and the Federal Trade Commission (the “Agencies”) with respect to a range of transactions often described as vertical mergers and acquisitions.1 The relevant statutory provisions -
Draft Vertical Merger Guidelines
U.S. DEPARTMENT OF JUSTICE AND THE FEDERAL TRADE COMMISSION DRAFT VERTICAL MERGER GUIDELINES RELEASED FOR PUBLIC COMMENT ON JANUARY 10, 2020 1. OVERVIEW These Guidelines outline the principal analytical techniques, practices and enforcement policy of the Department of Justice and the Federal Trade Commission (the “Agencies”) with respect to vertical mergers and acquisitions (“vertical mergers”) under the federal antitrust laws.1 The relevant statutory provisions include Section 7 of the Clayton Act, 15 U.S.C. § 18, Sections 1 and 2 of the Sherman Act, 15 U.S.C. §§ 1–2, and Section 5 of the Federal Trade Commission Act, 15 U.S.C. § 45. Most particularly, Section 7 of the Clayton Act prohibits mergers if “in any line of commerce or in any activity affecting commerce in any section of the country, the effect of such acquisition may be substantially to lessen competition, or to tend to create a monopoly.” This provision applies to vertical mergers2, as Congress made plain in the 1950 amendments to the Clayton Act. These Guidelines should be read in conjunction with the Horizontal Merger Guidelines.3 The principles and analytical frameworks used to assess horizontal mergers apply to vertical mergers. For example, Section 1 of the Horizontal Merger Guidelines—describing in general terms the purpose and limitations of the Horizontal Merger Guidelines and the goals of merger enforcement—is also relevant to the consideration of vertical mergers. Other topics addressed in the Horizontal Merger Guidelines, but not addressed herein, such as the analytic framework for evaluating entry considerations, the treatment of the acquisition of a failing firm or its assets, and the acquisition of a partial ownership interest, are relevant to the evaluation of the competitive 1 These Guidelines supersede the extant portions of the Department of Justice’s 1984 Merger Guidelines, which are now withdrawn and superseded in their entirety. -
Posner's Program for the Antitrust Division: a Twenty-Five Year Perspective
SMU Law Review Volume 48 Issue 5 Article 5 1995 Posner's Program for the Antitrust Division: A Twenty-Five Year Perspective John E. Lopatka William H. Page Follow this and additional works at: https://scholar.smu.edu/smulr Recommended Citation John E. Lopatka & William H. Page, Posner's Program for the Antitrust Division: A Twenty-Five Year Perspective, 48 SMU L. REV. 1713 (1995) https://scholar.smu.edu/smulr/vol48/iss5/5 This Article is brought to you for free and open access by the Law Journals at SMU Scholar. It has been accepted for inclusion in SMU Law Review by an authorized administrator of SMU Scholar. For more information, please visit http://digitalrepository.smu.edu. POSNER'S PROGRAM FOR THE ANTITRUST DzvIsioN: A TWENTY-FIVE YEAR PERSPECTIVE John E. Lopatka* William H. Page** TABLE OF CONTENTS I. INTRODUCTION .......................................... 1713 II. CA RTELS ................................................... 1716 A. TACIT COLLUSION ....................................... 1717 B. EXPRESS COLLUSION AND INVITATIONS TO COLLUDE .... 1720 C. RESALE PRICE MAINTENANCE ........................... 1723 III. M ERG ERS ................................................. 1725 IV. SINGLE-FIRM EXCLUSIONARY CONDUCT ............ 1728 A. THE "ACCIDENTAL" MONOPOLY ......................... 1730 B. RAISING RIVALS' COSTS ................................. 1731 C. NETWORK EXTERNALITIES ............................... 1738 D. PREDATORY PRICING .................................... 1745 V. CONCLUSION ............................................