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Ford Evos Concept – the Ultimate Expression of Ford's New Global NEWS Ford Evos Concept – The Ultimate Expression of Ford’s New Global Design and Technology Vision • Ford Evos Concept showcases Ford’s first truly global design language and a new vision for customer-focused and intuitive technologies • Dramatic four-door, four-seat fastback concept with state-of-the-art lithium-ion plug-in hybrid powertrain previews Ford’s new global design language with distinctive exterior and interior design cues • Driver engagement technologies explore seamless enhancement of the driving experience, driver well-being and smart, electrified powertrain. • Ford Evos Concept makes global debut at the 2011 Frankfurt Motor Show BERLIN, Germany, August 31, 2011 – Making its global debut at the 2011 Frankfurt Motor Show in September, the Ford Evos Concept represents the ultimate expression of Ford’s new global design language, and explores key future powertrain and vehicle technologies. Created as a bespoke concept vehicle, the fastback introduces Ford’s first truly global design language as the momentum of the company’s One Ford product plan continues to build. “The Ford Evos Concept unites three key elements which are at the core of our One Ford global product strategy: outstanding design, smart technologies and fuel economy leadership,” said Derrick Kuzak, group vice president of Global Product Development. “With its compelling design and innovative technology experience, this is a clear demonstration of the exciting vision we have for the Ford brand. While you will never see this car on the road, the next generation of Ford products around the world will display many of the distinctive design ideas and advanced technologies it showcases.” Technology vision for enriched customer experience Ford Evos Concept is not just a design-led exercise. It also embodies the global Ford product development team's move to design and develop vehicles as more than just an interior and exterior, or a collection of attributes. "Our goal is to focus on enriching a customer's every experience with their vehicle – by personalizing it, adapting it, and creating unique, unexpected features that surprise and delight them," said Kuzak. "In the Ford Evos Concept, this objective is explored and extended to the area of connectivity, where the intent is not to convert the vehicle into a smartphone, but rather to provide personalised and safe connection to the outside world in an enriching manner designed totally for the vehicle context." For news releases, related materials and high-resolution photos and video, visit www.media.ford.com. Follow www.facebook.com/fordofeurope, www.twitter.com/FordEu or www.youtube.com/fordofeurope Ford's global Research and Innovation team, led by Paul Mascarenas, was tasked with building Evos Concept around a technology experience as visionary as the design. The result signals how Ford intends to build on the momentum of innovations like the SYNC in-car connectivity system. “At Ford, the future of technology in the car will be defined by the experience that it delivers to the driver and passengers,” said Paul Mascarenas, chief technical officer and vice president of Ford Research and Innovation. “We see technology as more than just an impressive list of microprocessors, sensors and software; it’s about the application of that technology to create an experience that enhances the driver’s time behind the wheel.” The concept’s technology experience embraces a new generation of driver interaction and awareness currently under development in the Ford Research and Innovation laboratories. Seamless connectivity between the vehicle and the driver’s ‘personal cloud’ of information is at the heart of the vision for its capabilities. “The possibilities are fascinating when we explore how to enable a seamless lifestyle between home, office and car linked by access to the driver’s personal information,” Mascarenas said. With information from the cloud, the vehicle can provide the same connected lifestyle the driver experiences at home or office. The car knows the driver, and automatically adapts handling, steering and engine controls to deliver an exceptionally dynamic driving experience. Ford researchers are focusing their efforts in this area to deliver on four key customer benefits: personalisation, seamless enhancement of the driving experience, looking after the driver’s well- being and delivering smart electrified powertrain optimisation. The personalised, cloud-connected lifestyle While today’s Ford products provide drivers with many personalisation options, cloud connectivity will enable future Ford vehicles to take the experience to the next level. Drawing from a detailed understanding of the driver’s preferences and driving habits, the Ford Evos Concept combines this personal information with additional data from the cloud, such as the driver’s work schedule and local traffic or weather conditions. This information provides a personalised and seamless experience as the driver transitions in and out of the car. “We’re researching how we can use patterns or preferences set by the driver to make life simpler,” said Mascarenas. “The car gets to know you and can act as a personal assistant to handle some of the usual routines of a daily commute.” It could automatically play the same music or news program that was just streaming at home, or heat or cool the interior to an ideal temperature before the driver gets in without having to be requested by predicting departure time based on his calendar. Wirelessly communicating with devices in the home, it could close the garage door and switch off the lights automatically as it pulls away. 2 For news releases, related materials and high-resolution photos and video, visit www.media.ford.com. Follow www.facebook.com/fordofeurope, www.twitter.com/FordEu or www.youtube.com/fordofeurope “This cloud-connected vision shows the enormous potential of tailoring the driving experience to suit the exact personal tastes and moods of the driver,” said Mascarenas. “From recommending a great driving road from friends on your social networks or resetting your alarm clock to let you sleep in when a morning meeting gets cancelled!” Enhanced driving experience Ford Evos Concept explores adaptive vehicle technologies to redefine the driving experience. Current technology requires vehicle chassis settings to be defined based upon the abilities and tastes of a cross-section of drivers and the topography of typical roads. The concept foresees tuning handling and performance to the road ahead and the specific individual behind the wheel. Learning driver habits and capabilities, the technology can overlay map and weather data sourced from the cloud to adjust powertrain, steering, suspension and braking systems for optimum enjoyment, comfort and safety. Because the vehicle is adaptive and honed to maximum performance based on the situation, it takes driving engagement to a new level. Driver wellness Ford researchers have already developed technologies focused on driver wellness, such as the heart-rate monitoring seat and certified allergy-free interiors. With a seamless connection to the cloud, the Ford Evos Concept monitors the physical state and workload of the driver and adjusts the driving experience accordingly. “Our wellness research and technologies are focused on relieving driver stress and enhancing their situational awareness,” said Mascarenas. “Drivers around the world are spending more time behind the wheel, and the car should not be another stress point in their lives.” The Ford Evos Concept is also equipped with advanced air quality sensors and filtration systems to help allergy sufferers. Location aware, it can access air quality data from the cloud and proactively suggest a healthier route to the destination. In dynamic driving situations, the vehicle may simplify the appearance of the instrument panel to display only necessary gauge information and switch the driver’s connected smartphone to “Do Not Disturb” mode to help keep the focus of attention on the road. Cloud-optimised hybrid powertrain Completing the vision for the Ford Evos Concept is a state-of-the-art lithium-ion plug-in hybrid (PHEV) powertrain providing the same next-generation performance and fuel economy as the Ford C-MAX Energi scheduled for introduction in North America in 2012 and Europe in 2013. Ford ‘powersplit’ hybrid architecture allows the electric motor and petrol engine to work together or separately to maximise efficiency. The advanced powertrain typically runs in all-electric mode before switching to charge-sustaining hybrid mode for continued optimal fuel efficiency. Cloud connectivity would provide further opportunities to enhance performance and efficiency by selecting the optimum combination of powertrain modes for any given journey. 3 For news releases, related materials and high-resolution photos and video, visit www.media.ford.com. Follow www.facebook.com/fordofeurope, www.twitter.com/FordEu or www.youtube.com/fordofeurope “Access to historical driver behaviour and travel patterns allows us to calculate the optimal fuel and energy efficiency by predicting the destination,” said Mascarenas. “Our researchers are working to increase understanding of driver behaviour, develop accurate protocols to predict it and enhance the trip by providing the smartest use of fuel or battery for the situation.” The cloud-optimised powertrain would automatically ‘know’ when to save energy and switch modes, using information about the vehicle’s predicted travel route, any emission zone restrictions during the
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