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Advanced Messaging & Communications Intelligence Service Advanced Messaging Communications is “ entering a new visual era, with three out of five chat & Communications app users now regularly making video calls. The COVID-19 pandemic is Intelligence Service accelerating the trend Part of the Digital Consumer Services Service Area Package towards ingrained“ use of Global, in-depth coverage of all types of consumer communication video calling among platforms. Analysis of telco platforms including P2P and A2P SMS consumers. and RCS, and of the major OTT platforms including users, traffic and revenues. Pamela Clark-Dickson Principal Analyst Advanced Messaging and Communications Intelligence Service | RETE-000022 PRODUCT OVERVIEW Advanced Messaging & HOW OMDIA HELPS YOU KEY QUESTIONS ADDRESSED • Size the telco and OTT messaging markets using • What is the size of the telco messaging market, for Communications country-level forecasts P2P and A2P SMS, and RCS? • Size the consumer VoIP and video calling markets • What is the size of the messaging app market, for Intelligence Service using country-level forecasts users, traffic and revenues? Track developments in the OTT Messaging, Social Part of the Digital Consumer Services • • Who are the key communications app players, and Service Area Package Media, and Enhanced Telco Communications what is their market share for users and messaging Services markets using detailed data trackers traffic in key countries? • Analyse multi-country surveys to identify how consumers use communications • How fast is app-based consumer VoIP and video calling growing, and who are the key players? How consumers typically access • How are key social media players addressing issues customer care such as data privacy and the spread of functions from misinformation on their platforms? service providers • What are the key platforms and technologies in the business-to-consumer messaging and communications market? • What role does CPaaS play in B2C messaging and communications? Page 2 Copyright © 2020. All rights reserved. Informa Tech, a trading division of Informa PLC Advanced Messaging and Communications Intelligence Service | RETE-000022 PRODUCT OVERVIEW Advanced Messaging & Communications: Our Expert Analysts Pamela Clark-Dickson Charlotte Palfrey Pal Karlsen Principal Analyst Senior Analyst Research Analyst Advanced Messaging and Advanced Messaging and Emerging Consumer Communications Communications Services Page 3 Copyright © 2020. All rights reserved. Informa Tech, a trading division of Informa PLC Advanced Messaging and Communications Intelligence Service | RETE-000022 PRODUCT OVERVIEW Advanced Messaging & Communications: Deliverables MARKET DATA SURVEYS ANNUAL REPORTS —Annual/Bi-annual/Quarterly— —Annual— —Annual— Forecasts: Messaging, VoIP, RCS, Social Trackers: Consumer communication apps and services The Future of Comms OTT Comms, Social, Enhanced Telco Comms The Road to 2024 ANALYST INSIGHTS THEMATIC REPORTS ANALYST ACCESS —Ongoing— —Ongoing— —Ongoing— Analyst commentary on market shifts, Regular research reports based on core topic For prompt responses to technology and regional developments, themes and market events urgent and unique questions. vendors, events, and more Page 4 Copyright © 2020. All rights reserved. Informa Tech, a trading division of Informa PLC Advanced Messaging and Communications Intelligence Service | RETE-000022 PRODUCT OVERVIEW Advanced Messaging & Communications: Market Data & Analysis OTT Communications Tracker OTT Messaging Forecasts Global KPIs and two-year projections, news announcements and service Worldwide, regional and country market sizing for OTT communications overviews for key communications app players apps DETAILS COVERAGE DETAILS COVERAGE Frequency: Bi-annual OTT Communications App Players Frequency: Annual OTT Messaging Users Measures • Facebook – WhatsApp, Facebook Measures • Registered users • Registered users Messenger, Instagram • Registered users • Monthly active users • Monthly active users • Tencent – WeChat • Monthly active users OTT Messaging Traffic • Messaging traffic • Kakao Daum – KakaoTalk • Messaging traffic (text, picture, • Total video) • Revenues (where available) • Line • Text Mobile • Country splits for MAUs and • Apple – iMessage • • Picture Fixed messaging traffic by player • Microsoft – Skype • • Video • Snap – Snapchat Regions • Rakuten Viber – Viber Regions • Worldwide • Africa • Middle East • Asia • North America • Europe • Worldwide • Latin America Page 5 Copyright © 2020. All rights reserved. Informa Tech, a trading division of Informa PLC Advanced Messaging and Communications Intelligence Service | RETE-000022 PRODUCT OVERVIEW Advanced Messaging & Communications: Market Data & Analysis Mobile Messaging Traffic and Revenue Forecasts Consumer VoIP and Video Calling Forecasts Five-year forecasts for telco mobile messaging traffic and revenues Five-year forecasts for consumer VoIP and video calling users and traffic (video calling new in 2020) DETAILS COVERAGE DETAILS COVERAGE Frequency: Annual • P2P SMS traffic Frequency: Annual Consumer VoIP • P2P SMS revenues • VoIP traffic: domestic and Measures • A2P SMS traffic Measures international • Messaging traffic • A2P SMS revenues • VoIP traffic • VoIP users: fixed and mobile • Messaging revenues • MMS traffic: picture, video • VoIP users • Video calling traffic Consumer video calling Regions/countries • Video calling users • Video calling traffic: domestic and international • Africa • Video calling users: fixed and mobile • Asia Regions/countries • Europe • Africa • Latin & North America • Asia • Middle East • Europe • Worldwide • Latin & North America • Middle East • Worldwide Page 6 Copyright © 2020. All rights reserved. Informa Tech, a trading division of Informa PLC Advanced Messaging and Communications Intelligence Service | RETE-000022 PRODUCT OVERVIEW Advanced Messaging & Communications: Market Data & Analysis Social Media Tracker Social Media Forecasts Global KPIs and two-year projections, news announcements and service overviews Worldwide, regional and country market sizing for selected social media platforms for key social players DETAILS COVERAGE DETAILS COVERAGE Frequency: Bi-annual Social media platforms Frequency: Annual Social media platforms • Facebook • Facebook Measures • Twitter Measures • LinkedIn • Registered users • Tencent – QQ • Monthly active users • Twitter • Monthly active users • LinkedIn • Revenues • Pinterest • Revenues • Pinterest • Sina Weibo • Tumblr Regions • Tumblr Regions • Flickr • Africa • Worldwide • Sina Weibo • Asia • Europe • Middle East • Latin & North America • Worldwide Page 7 Copyright © 2020. All rights reserved. Informa Tech, a trading division of Informa PLC Advanced Messaging and Communications Intelligence Service | RETE-000022 PRODUCT OVERVIEW Advanced Messaging & Communications: Market Data RCS Forecasts Enhanced Telco Communications Tracker Five-year forecasts for RCS installed base, traffic and revenues Operators' commercial launches of VoLTE, Wi-Fi calling, voice over Wi-Fi (VoWiFi), Rich Communications Services (RCS), and Web Real-Time Communications (WebRTC) DETAILS COVERAGE DETAILS COVERAGE Frequency: Annual • RCS installed base: P2P and A2P Frequency: Quarterly • Launch dates • P2P RCS traffic: Text, picture and • Service status Measures video Measures • Product names • RCS installed base • A2P RCS traffic: one-way rich alerts • VoLTE and ViLTE • Pricing models and notifications, two-way • RCS traffic • Wi-Fi Calling • Operator summary transactional alerts and • RCS revenues notifications; security, fraud • Voice over Wi-Fi prevention and authentication • RCS Regions • A2P RCS revenues • WebRTC • Africa • Asia Regions • Europe • Africa • Middle East • Asia • Latin & North America • Europe • Worldwide • Middle East • Latin & North America • Worldwide Page 8 Copyright © 2020. All rights reserved. Informa Tech, a trading division of Informa PLC PRODUCT OVERVIEW Advanced Messaging & Communications: Report The Future of Consumer Communications Providing detailed analysis around the continuing development of communications apps and services DETAILS Frequency: Annual This report explores topical developments in-depth, such as 5G and video communications. It is based on interviews with key stakeholders in the communications apps and services market, including Tier 1 telcos and vendors. It also uses data and insights drawn from Digital Consumer Insights surveys, market trackers, and forecasts. Page 9 Copyright © 2020. All rights reserved. Informa Tech, a trading division of Informa PLC Advanced Messaging and Communications Intelligence Service | RETE-000022 PRODUCT OVERVIEW Advanced Messaging & Communications: 2020-21 Research Themes Mapping the new Providing detailed analysis around the continuing development of communications apps and services communications Series of reports and trackers evaluating chat apps as they continuing their march towards world domination. App-based messaging is nearing saturation levels in landscape many markets, and chat app users have seized on video as their new favourite way to communicate. The use of video communications has soared during the Covid- 19 pandemic, and Omdia expects that video comms will remain an important channel for consumers after social and travel restrictions ease. The fragmentation of chat apps means that telco voice and SMS persist, paving the way for telecom companies to also succeed with RCS. In 2020, Omdia will focus on the continuing evolution of telco and OTT communications, exploring the implications for consumers and the
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