Study in support of policy measures for maritime and coastal tourism at EU level Specific contract under FWC MARE/2012/06 - SC D1/2013/01-SI2.648530 Final Report Client: DG Maritime Affairs & Fisheries Rotterdam/Brussels, 15 September 2013 Study in support of policy measures for maritime and coastal tourism at EU level Specific contract under FWC MARE/2012/06 - SC D1/2013/01-SI2.648530 Final Report Client: DG Maritime Affairs & Fisheries Rotterdam/Brussels, 15 September 2013 About Ecorys and Consortium partners Consortium Lead Partner: ECORYS Nederland BV Watermanweg 44 3067 GG Rotterdam P.O. Box 4175 3006 AD Rotterdam The Netherlands T +31 (0)10 453 88 00 F +31 (0)10 453 07 68 E
[email protected] Registration no. 24316726 W www.ecorys.nl Study in support of policy measures for maritime and coastal tourism at EU level 2 Table of contents Executive summary 5 1 Introduction and policy context 11 1.1 Background & objective 11 1.2 Definition of the sector 12 1.3 Four models of maritime and coastal tourism 13 2 State of play: Importance of Coastal & Maritime Tourism 19 2.1 Value chain of tourism 19 2.2 Overall size of the sector & industry structure 20 2.3 Sea-basin perspective 29 2.4 Conclusions 31 3 EU-level Problem Analysis 33 3.1 Volatility of demand through years and seasons poses economic challenges 33 3.2 Response capacity is limited: a fragmented and uncoordinated sector 42 3.3 Enduring problems in accessibility and visibility 50 3.4 Current business models are posing growing environmental and social concerns 57 3.5 A structural