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Allegiant by Veronica Roth MARKETING PUBLICITY +DUSHU&ROOLQV &KLOGUHQ¶V%RRNV :LQWHU ZZZKDUSHUFROOLQVFDWDORJVFRPSJ Contents Children’s Hardcover 1 Greenwillow Books 85 I Can Read 100 Children’s Paperback 117 Drop-Ins COMING MARCH 21, The major motion picture 2014 “We think this is the next big franchise.” —Lionsgate Chief Executive Officer Jon Feltheimer • Slated for worldwide release on March 21, 2014, Divergent is the next major motion picture franchise from the company that brought you spectacular content including the $3.3+ billion global box-office juggernaut The Twilight Saga and The Hunger Games, the 13th highest-grossing North American release of all time. • Summit Entertainment, a LIONSGATE® (NYSE: LGF) FOUR: A company, began principal photography in Chicago on Cover Art TK April 8, 2013. COLLECTION On Sale • The highly anticipated feature film adaptation of February Cover Art TK Divergent stars Golden Globe–nominated Shailene 11, 2014 Woodley, Theo James, Academy Award® winner Kate Winslet, Ashley Judd, Ray Stevenson, Mekhi Phifer, Maggie Q, Jai Courtney, Miles Teller, Zoë Kravitz, Ansel Elgort, Ben Lloyd-Hughes, Ben Lamb, Christian Madsen, and Amy Newbold. • Directed by Neil Burger (Limitless, The Illusionist) STARRING Shailene Woodley Theo James Kate Winslet Ashley Judd (The Descendants) (Golden Boy, Downton Abbey) (Titanic, The Reader) (Double Jeopardy, Dolphin Tale) as Beatrice Prior as Tobias Eaton as Jeanine Matthews as Natalie Prior Faction symbols © 2010 Veronica Roth. DivergentOfficial.com /divergentseries COMING MARCH 21, The major motion picture 2014 NATIONAL MARKETING CAMPAIGN • Online consumer advertising to major DIGITAL ORIGINALS ONLINE CAMPAIGN entertainment sites • Social media messaging and blogger outreach at • National print consumer advertising launch of each ebook, leading up to the paperback • Pitch 9-copy mixed floor display bind-up of FOUR: A DIVERGENT STORY COLLECTION • Bookseller challenge or sweepstakes to win tickets to the movie COUNTDOWN TO MOVIE PREMIERE • Cross-promotion with Summit/Lionsgate IN CONJUNCTION WITH SUMMIT/ • Social media outreach on the Divergent Series LIONSGATE, INCLUDING Facebook page (200K “likes”) and Tumblr (7K followers) • Shareable graphics • Cross-promotion with author’s blog and social • Countdown widget distribution media profiles • Social media • Blogger outreachh ONGOING DIVERGENT SERIES MARKETING CAMPAIGN, INCLUDING • Author appearances (YALLFest, Nov.) • Fan engagement online at DivergentOfficial.com and the Divergent Series Facebook page • Blogger outreach • Movie announcements with major national media Faction symbols © 2010 Veronica Roth. Cover faction symbol design by Rhythm & Hues. DivergentOfficial.com /divergentseries COMING MARCH 21, The major motion picture 2014 Movie Timeline 2013 Entertainment Tonight, Access Hollywood, Extra • Scream Awards – Cast involvement TBD May 1 through June 30 – Press set visits including • October 21 – Release of Allegiant! Select movie Entertainment Weekly, People, Entertainment Tonight, merchandise available to retailers Access Hollywood, teen fan magazines, and thirty journalists from foreign territories November – New poster in theaters; standees in key theaters May 7 – Screenwriter for Insurgent is announced Week of November 18 – Worldwide release of the May 8 – Opening date for Insurgent is announced first trailer (March 20, 2015) November 22 – Attachment of trailer to the global June 7 – First shot of Four revealed release of The Hunger Games: Catching Fire June 21 – The Divergent cover of Entertainment December – Trailer, standees, and posters in theaters Weekly breaks 2014 June – Presence at Licensing Expo in Las Vegas January – Video and photography planted in 2014 movie-preview features around the globe July – First teaser posters hit • Movie merchandise begins rolling out • Digital media blitz begins July 18 – Hall H Panel at Comic-Con in San Diego; • Key TV placements to take advantage of premieres first movie footage will be shown; worldwide press junket with cast and author; booth on floor to support February – Full global media blitz kicks in • National promotions begin July 28 – Cast to present at Teen Choice Awards • Worldwide press junket • Toy Fair in NY presence August – Select movie merchandise to begin appearing, such as calendars, T-shirts, and teaser posters March – Worldwide public appearance tour • Massive presence on national talk shows September – MTV Video Music Awards tie-in TBD • Regional promotions and screenings in top 50 markets • Radio tours October – National movie publicity breaks to support • Satellite interviews by key talent the book release in Entertainment Weekly, People, MARCH 21, 2014 – OPENING DAY! Faction symbols © 2010 Veronica Roth. DivergentOfficial.com /divergentseries Fall in Love with “Four” Introducing a collection of five short stories told from the perspective of fan-favorite love interest Tobias “Four” Eaton. Individual stories release digitally beginning this September, culminating in the paperback bind-up of FOUR: A DIVERGENT STORY COLLECTION. Each brief story explores the world of the Divergent series through the eyes of the mysterious but charismatic Tobias Eaton, revealing previously unknown facets of his personality, backstory, and relationships, sure to please fans and intrigue newcomers to the series. Theo James as Four FOUR: A DIVERGENT STORY COLLECTION FOUR: A Pb 978-0-06-228568-3 | $8.99 The Son: A Divergent Story 5 208 pages | Trim: 5 /16 x 8 Ebook 978-0-06-228566-9 Audio 978-0-06-231616-5 Audio 978-0-06-231614-1 On Sale: 2/11/2014 On Sale: 1/21/2014 The Traitor: A Divergent Story The Transfer: A Divergent Story Ebook 978-0-06-228567-6 STORY Ebook 978-0-06-228563-8 Audio 978-0-06-231615-8 Audio 978-0-06-231612-7 On Sale: 2/11/2014 COLLECTION On Sale: 9/24/2013 The Initiate: A Divergent Story And featuring the previously Ebook 978-0-06-228565-2 released story: On Sale Cover Art TK Audio 978-0-06-231613-4 Free Four: Tobias Tells the On Sale February On Sale: 12/17/2013 Divergent Knife-Throwing Scene Now! 11, 2014 Ebook 978-0-06-223742-2 MARKETING HIGHLIGHTS • Shareable social media graphics teasing to Story #1 with “Can’t wait for ALLEGIANT” messaging • Blogger and media outreach • “What Would Four Do?” Facebook engagement campaign around each story’s release Faction symbols © 2010 Veronica Roth. Cover faction symbol design by Rhythm & Hues. DivergentOfficial.com /divergentseries CANADIAN MARKETING : Allegiant Allegiant by Veronica Roth MARKETING PUBLICITY • Print advertising • Proposal for a Canadian winter tour to • Metro Newspapers in 10 major Canadian markets Toronto surrounding the movie premiere • Full-page Faze Magazine ad in the Fall issue in March. Potential major contesting in • Digital advertising/ A+ social media campaign conjunction with eOne for tickets to the • Facebook advertising (targeting 5 million premiere with Veronica Roth (tbc) impressions) • Media coverage upon Allegiant release • Exclusive Canadian quote graphic release Oct 11 date plus two phone interviews for (media tbc) major Canadian media outlets with • Major coverage on HCCFrenzy social media Veronica Roth. accounts including Q&A with Veronica Roth, • “Cover it Live” social media event in contesting, movie coverage, and series news conjunction with eOne (tbc) • Featured title on HarperCollins Canada’s Facebook • Hello! Canada Magazine Q&A with page (110,000+ fans) Veronica Roth • Featured title on all @HarperCollinsCA Twitter • Review Mailing upon release platforms (37,000+ followers) • Major media giveaways • Signed copies giveaway with major entertainment media like Entertainment Tonight Canada via Twitter, Dlish Cupcakes in Toronto, and via HCC social media platforms. • 3-City Festival Promotion • Allegiant branded booths at The Word on the Street festivals across Canada (Toronto, Halifax and Vancouver) – plus giveaways of Allegiant branded tote bags, posters, stickers, World of Divergent booklet and tattoos. • Major presence at Toronto Fan Expo including signage and giveaways • Featured title on the Harpercollins.ca homepage • Newsletters • SavvyReader • HarperClassroom • HCCFrenzy • HCC News • HCC Contests harpercollins.ca Publishing Program DIVERGENT: MOVIE TIE-IN EDITION ALLEGIANT Tr 978-0-06-228984-1 Tr 978-0-06-202406-0 $17.99 ($23.99) $19.99 ($21.99) Pb 978-0-06-228985-8 Ebook 978-0-06-220927-6 $9.99 ($10.99) International On Sale 978-0-06-228733-5 Cover Art TK October $12.00 22, 2013 Audio 978-0-06-228048-0 $24.99 ($29.99) On Sale Audio CD 978-0-06-228648-2 February $29.99 ($32.99) 11, 2014 THE WORLD OF DIVERGENT: THE PATH TO ALLEGIANT INSURGENT Ebook 978-0-06-230080-5 Tr 978-0-06-202404-6 50c ctr display 978-0-06-231524-3 $17.99 ($19.99) 25 pack 978-0-06-231518-2 #1 Collector’s Edition THE WORLD New York 978-0-06-223493-3 OF DIVERGENT: Times $19.99 ($21.99) THE PATH TO Bestseller Ebook 978-0-06-211445-7 ALLEGIANT Enhanced ebook FREE 978-0-06-223499-5 International Cover Art TK 978-0-06-212784-6 $12.00 Audio 978-0-06-213267-3 $18.99 ($22.99) Audio CD 978-0-06-228647-5 $22.99 ($25.99) The book that started it all! THE DIVERGENT SERIES COMPLETE BOX SET DIVERGENT Tr 978-0-06-202402-2 Tr 978-0-06-227878-4 $17.99 ($19.99) $55.97 ($61.97) Pb 978-0-06-202403-9 Ebook 978-0-06-229279-7 #1 $9.99 ($10.99) International 978-0-06-228734-2 New York Ebook 978-0-06-207701-1 $34.99 Times Bestseller Audio 978-0-06-206759-3 Includes DIVERGENT, $18.99 INSURGENT, and ALLEGIANT, Audio CD 978-0-06-228643-7 as well as a 48-page booklet of $22.99 ($25.99) bonus materials! Faction symbols © 2010 Veronica
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