IDENTICA VISITS: PETER SAVILLE IN CONVERSATION WITH PAUL MORLEY Identica’s CEO Richard Morris, this week visited the V&A for the opening evening of the IDENTICA Global Design Forum. Brand Strategy & Design www.identica.co.uk The headline event saw Britain’s most celebrated graphic designer, Peter Saville in For more information please conversation with design critic and contact Leah Williams on commentator, Paul Morley. +44 (0)20 34519717 or
[email protected] The Global Design Forum is an annual event triumphing thought leadership from the world of design. This is an insight into that conversation documented by Richard. A series of key thoughts and stories thrown out from the V&A discussion. A GRAPHIC DESIGNER PETER SAVILLE: the uk’S MOST FAMOUS GRAPHIC DESIGNER Peter Saville is an artist and designer whose contribution to culture, especially in Britain has been unique. Throughout his early art-directing days, Saville accessed a mass audience through the sub-cultures of pop music. This is best exemplified in a series of record sleeve artworks for Joy Division and New Order throughout the eighties. As co-founder of Factory Records, he cites the company’s idealism, rather than any commercial objective allowed him to communicate ideas, aesthetics and ultimately values to an audience he cherished. Saville’s achievements were celebrated in 2003 at London’s Design Museum, at a show entitled, The Peter Saville Show. The show later travelled to Manchester and Tokyo. THE V&A The V&A Museum was just one of the venues for this years Global Design Forum but was the setting for Saville’s and Morley’s forum discussion.